{"id":760,"date":"2021-04-07T09:51:47","date_gmt":"2021-04-07T00:51:47","guid":{"rendered":"https:\/\/mm-tips.com\/?p=760"},"modified":"2024-06-11T13:17:46","modified_gmt":"2024-06-11T04:17:46","slug":"kokyaku-zokusei-syurui","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyaku-zokusei-syurui\/","title":{"rendered":"\u3010\u9867\u5ba2\u5206\u6790\u3067\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u77e5\u308b\u3011\u5c5e\u6027\u306e\u7a2e\u985e\u3084\u5206\u6790\u624b\u6cd5\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u9867\u5ba2\u5c5e\u6027\u306f\u4e8b\u696d\u3092\u9032\u3081\u3066\u3001\u96c6\u5ba2\u3057\u305f\u308a\u9867\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u305f\u308a\u3059\u308b\u969b\u306b\u306f\u5fc5\u305a\u53d6\u5f97\u3057\u3066\u304a\u304d\u305f\u3044\u30c7\u30fc\u30bf\u3067\u3059\u3002<br \/>\n\u3057\u304b\u3057\u3001\u5177\u4f53\u7684\u306b\u9867\u5ba2\u306e\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u304c\u9867\u5ba2\u5c5e\u6027\u3068\u306a\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306f<span class=\"bold\">\u9867\u5ba2\u5c5e\u6027\u3092\u6c7a\u3081\u308b\u8981\u7d20\u3068\u5c5e\u6027\u306e\u6982\u8981\u3001\u53ce\u96c6\u30fb\u5206\u6790\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac<\/span>\u3057\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-kokyaku-zokusei-syurui\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_728x90.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u9867\u5ba2\u5c5e\u6027\u3068\u306f\u9867\u5ba2\u60c5\u5831\u3092\u30ab\u30c6\u30b4\u30ea\u30fc\u5316\u3057\u305f\u3082\u306e<\/a><ul><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u9867\u5ba2\u5c5e\u6027\u5225\u306e\u30b0\u30eb\u30fc\u30d7\u3092\u300c\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u547c\u3076<\/a><\/li><\/ul><\/li><li><a href=\"#2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u9867\u5ba2\u5c5e\u6027\u306b\u306f\u300c\u9759\u7684\u300d\u300c\u52d5\u7684\u300d\u306e2\u7a2e\u985e\u304c\u3042\u308b<\/a><ul><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u300c\u9759\u7684\u5c5e\u6027\u300d\u306f\u4eca\u5f8c\u5909\u308f\u308b\u3053\u3068\u304c\u7121\u3044\u9805\u76ee<\/a><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u300c\u52d5\u7684\u5c5e\u6027\u300d\u306f\u5909\u5316\u306e\u53ef\u80fd\u6027\u304c\u3042\u308b\u9805\u76ee<\/a><\/li><\/ul><\/li><li><a href=\"#i-5\"><span class=\"toc_number toc_depth_1\">3<\/span> \u9867\u5ba2\u5c5e\u6027\u306e\u53ce\u96c6\u65b9\u6cd5\u3084\u5206\u6790\u306e\u7a2e\u985e\u3068\u306f<\/a><ul><li><a href=\"#i-6\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u9867\u5ba2\u5c5e\u6027\u306e\u53ce\u96c6\u306f\u81ea\u793e\u3067\u304a\u3053\u306a\u3046<\/a><\/li><li><a href=\"#i-7\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u9867\u5ba2\u5c5e\u6027\u3092\u300c\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u300d\u306b\u5206\u3051\u308b\u5206\u6790\u624b\u6cd5<\/a><\/li><\/ul><\/li><li><a href=\"#i-8\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081\uff1a\u9867\u5ba2\u5c5e\u6027\u306f\u3055\u307e\u3056\u307e\u306a\u6226\u7565\u306b\u6d3b\u7528\u3067\u304d\u308b<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u9867\u5ba2\u5c5e\u6027\u3068\u306f\u9867\u5ba2\u60c5\u5831\u3092\u30ab\u30c6\u30b4\u30ea\u30fc\u5316\u3057\u305f\u3082\u306e<\/span><\/h2>\n<p>\u9867\u5ba2\u5c5e\u6027\u3068\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u4e00\u4eba\u306e\u500b\u4eba\u60c5\u5831\u3092\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u985e\u3057\u305f\u3001<span class=\"bold\"><span class=\"marker-under\">\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff08CRM\uff1aCustomer Relationship Management\uff09\u4e0a\u306e\u95a2\u9023\u30c7\u30fc\u30bf<\/span><\/span>\u306a\u3069\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u6c0f\u540d\u3084\u4f4f\u6240\u30fb\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\u30c7\u30fc\u30bf\u3068\u3057\u3066\u7ba1\u7406\u3057\u3084\u3059\u3044\u60c5\u5831\u306f\u3082\u3061\u308d\u3093\u3001\u8da3\u5473\u30fb\u597d\u307f\u30fb\u8003\u3048\u65b9\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3068\u3057\u3066\u62bd\u51fa\u3057\u306b\u304f\u3044\u5b9a\u6027\u7684\u306a\u8981\u7d20\u3082\u9867\u5ba2\u5c5e\u6027\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u8981\u7d20\u306b\u306f\u3001\u4e00\u898b\u30d3\u30b8\u30cd\u30b9\u306b\u76f4\u63a5\u7684\u306a\u95a2\u4fc2\u304c\u306a\u3055\u305d\u3046\u306a\u3082\u306e\u3082\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001<span class=\"bold\">\u9867\u5ba2\u304c\u3069\u3093\u306a\u4eba\u7269\u306a\u306e\u304b\u3092\u4ed4\u7d30\u306b\u628a\u63e1\u3067\u304d\u308c\u3070\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3084\u30cb\u30fc\u30ba\u306e\u89e3\u50cf\u5ea6\u304c\u9ad8\u307e\u308a<\/span>\u307e\u3059\u3002<br \/>\n\u591a\u304f\u306e\u9867\u5ba2\u60c5\u5831\u3092\u96c6\u3081\u3066\u9867\u5ba2\u5c5e\u6027\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3001\u4eca\u5f8c\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u5426\u306b\u95a2\u308f\u3063\u3066\u304f\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3><span id=\"i-2\">\u9867\u5ba2\u5c5e\u6027\u5225\u306e\u30b0\u30eb\u30fc\u30d7\u3092\u300c\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u547c\u3076<\/span><\/h3>\n<p>\u9867\u5ba2\u60c5\u5831\u306f\u3001\u53ce\u96c6\u3057\u305f\u6bb5\u968e\u3067\u306f\u500b\u3005\u306e\u72ec\u7acb\u3057\u305f\u500b\u4eba\u60c5\u5831\u3067\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u60c5\u5831\u3092<span class=\"bold\"><span class=\"marker-under\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3067\u304d\u308b\u30c7\u30fc\u30bf\u306b\u3059\u308b\u306b\u306f\u3001\u4f3c\u901a\u3063\u305f\u9867\u5ba2\u60c5\u5831\u3092\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u5fc5\u8981<\/span><\/span>\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5206\u985e\u3055\u308c\u305f\u9867\u5ba2\u60c5\u5831\u306f<span class=\"bold\">\u300c\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u300d<\/span>\u3068\u547c\u3070\u308c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u5546\u54c1\u958b\u767a\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u5206\u91ce\u3067\u6d3b\u304b\u3055\u308c\u3066\u3044\u304f\u306e\u3067\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u4f5c\u308b\u306b\u306f\u3001\u30c7\u30fc\u30bf\u3092\u4f7f\u3046\u30b7\u30fc\u30f3\u306b\u9069\u3057\u305f\u5206\u6790\u624b\u6cd5\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u540c\u3058\u9867\u5ba2\u60c5\u5831\u3092\u4f7f\u7528\u3059\u308b\u5834\u5408\u3067\u3082<\/p>\n<ol>\n<li>\u9867\u5ba2\u306e\u8da3\u5473\u55dc\u597d\u3092\u6c72\u307f\u53d6\u3063\u305f\u65b0\u88fd\u54c1\u958b\u767a<\/li>\n<li>\u8cfc\u8cb7\u91d1\u984d\u3084\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u52a0\u5473\u3057\u305f\u5e97\u8217\u306b\u5bfe\u3059\u308b\u5546\u570f\u306e\u518d\u8a2d\u5b9a<\/li>\n<\/ol>\n<p>\u4e0a\u8a18\uff12\u3064\u306e\u76ee\u7684\u3067\u306f\u3001\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><span class=\"bold\"><span class=\"marker-under\">\u76ee\u7684\u306b\u5408\u3063\u305f\u624b\u6cd5\u3067\u6226\u7565\u306b\u5f79\u7acb\u3064\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u4f5c\u308b\u3053\u3068\u304c\u3001\u9867\u5ba2\u60c5\u5831\u3092\u6271\u3046\u4e0a\u3067\u6700\u3082\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8<\/span><\/span>\u306a\u306e\u3067\u3059\u3002<\/p>\n<h2><span id=\"2\">\u9867\u5ba2\u5c5e\u6027\u306b\u306f\u300c\u9759\u7684\u300d\u300c\u52d5\u7684\u300d\u306e2\u7a2e\u985e\u304c\u3042\u308b<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-776\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/04\/kokyaku-zokusei-syurui02-1.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/04\/kokyaku-zokusei-syurui02-1.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/04\/kokyaku-zokusei-syurui02-1-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u9867\u5ba2\u5c5e\u6027\u306b\u6570\u3048\u3089\u308c\u308b\u8981\u7d20\u306f\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u3002\u96c6\u3081\u308b\u60c5\u5831\u304c\u591a\u3051\u308c\u3070\u591a\u3044\u307b\u3069\u9867\u5ba2\u500b\u4eba\u306e\u30c7\u30a3\u30c6\u30fc\u30eb\u3092\u660e\u78ba\u306b\u6349\u3048\u3089\u308c\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3082\u8a73\u7d30\u306b\u8a2d\u5b9a\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u9867\u5ba2\u5c5e\u6027\u306f<span class=\"bold\">\u300c\u9759\u7684\u5c5e\u6027\u300d\u300c\u52d5\u7684\u5c5e\u6027\u300d\u306e2\u7a2e\u985e\u306b\u5206\u985e<\/span>\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u81ea\u793e\u3067\u96c6\u3081\u308b\u5c5e\u6027\u3092\u6c7a\u3081\u308b\u969b\u3001\u30ab\u30c6\u30b4\u30e9\u30a4\u30ba\u3057\u3084\u3059\u3044\u3088\u3046\u306b\u3069\u3093\u306a\u8981\u7d20\u304c\u3069\u306e\u5c5e\u6027\u306b\u5206\u985e\u3055\u308c\u308b\u306e\u304b\u30c1\u30a7\u30c3\u30af\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-3\">\u300c\u9759\u7684\u5c5e\u6027\u300d\u306f\u4eca\u5f8c\u5909\u308f\u308b\u3053\u3068\u304c\u7121\u3044\u9805\u76ee<\/span><\/h3>\n<p>\u9759\u7684\u5c5e\u6027\u306b\u5c5e\u3059\u308b\u5c5e\u6027\u306e\u6761\u4ef6\u306f<span class=\"bold\"><span class=\"marker-under\">\u300c\u7279\u5225\u306a\u4e8b\u60c5\u304c\u306a\u3044\u9650\u308a\u4eca\u5f8c\u5909\u5316\u3057\u306a\u3044\u60c5\u5831\u300d<\/span><\/span>\u3067\u3042\u308b\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u4ee5\u4e0b\u306e\u60c5\u5831\u304c\u9759\u7684\u5c5e\u6027\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u51fa\u8eab\u5730<\/li>\n<li>\u751f\u5e74\u6708\u65e5<\/li>\n<li>\u6027\u5225<\/li>\n<\/ul>\n<p>\u9759\u7684\u5c5e\u6027\u306f\u7279\u5225\u306a\u7406\u7531\u304c\u306a\u3044\u9650\u308a\u5909\u308f\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4e00\u5ea6\u30c7\u30fc\u30bf\u53ce\u96c6\u3059\u308c\u3070\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u5fc5\u8981\u304c\u307b\u3068\u3093\u3069\u306a\u3044\u305f\u3081\u3001\u9867\u5ba2\u5c5e\u6027\u306e\u4e2d\u3067\u306f\u6bd4\u8f03\u7684\u7ba1\u7406\u3057\u3084\u3059\u3044\u90e8\u985e\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-4\">\u300c\u52d5\u7684\u5c5e\u6027\u300d\u306f\u5909\u5316\u306e\u53ef\u80fd\u6027\u304c\u3042\u308b\u9805\u76ee<\/span><\/h3>\n<p>\u4e00\u65b9\u3067\u52d5\u7684\u5c5e\u6027\u3068\u306f<span class=\"bold\"><span class=\"marker-under\">\u300c\u5c06\u6765\u7684\u306b\u5909\u308f\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u60c5\u5831\u300d<\/span><\/span>\u3092\u6307\u3057\u307e\u3059\u3002\u52d5\u7684\u5c5e\u6027\u306e\u30ab\u30c6\u30b4\u30e9\u30a4\u30ba\u306f\u5e45\u5e83\u304f\u3001\u696d\u7a2e\u306b\u3088\u3063\u3066\u96c6\u3081\u308b\u3079\u304d\u8981\u7d20\u306f\u9055\u3044\u307e\u3059\u304c\u3001\u4e2d\u3067\u3082\u4ee3\u8868\u7684\u306a\u5c5e\u6027\u306e\u7a2e\u985e\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u5e74\u9f62<\/li>\n<li>\u8077\u696d<\/li>\n<li>\u73fe\u4f4f\u6240<\/li>\n<li>\u4e16\u5e2f\u69cb\u6210<\/li>\n<li>\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb<\/li>\n<li>\u8da3\u5473<\/li>\n<li>\u4fa1\u5024\u89b3<\/li>\n<\/ul>\n<p>\u7279\u306b\u8da3\u5473\u3084\u4fa1\u5024\u89b3\u306a\u3069\u306f\u5fc3\u7406\u7684\u60c5\u5831\u3068\u547c\u3070\u308c\u308b\u3001\u52d5\u7684\u5c5e\u6027\u306e\u4e2d\u3067\u3082\u7279\u306b\u300c\u3044\u3064\u5909\u308f\u3063\u3066\u3082\u304a\u304b\u3057\u304f\u306a\u3044\u60c5\u5831\u300d\u3067\u3059\u3002<span class=\"bold\">\u9867\u5ba2\u5c5e\u6027\u3092\u53ce\u96c6\u3057\u305f\u5f8c\u3082\u5b9a\u671f\u7684\u306b\u9867\u5ba2\u60c5\u5831\u3092\u96c6\u3081\u76f4\u3057\u3001\u52d5\u7684\u5c5e\u6027\u306e\u5909\u5316\u3092\u898b\u9003\u3055\u306a\u3044\u3088\u3046\u306b<\/span>\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"i-5\">\u9867\u5ba2\u5c5e\u6027\u306e\u53ce\u96c6\u65b9\u6cd5\u3084\u5206\u6790\u306e\u7a2e\u985e\u3068\u306f<\/span><\/h2>\n<p>\u9867\u5ba2\u5c5e\u6027\u306f\u9867\u5ba2\u304c\u81ea\u767a\u7684\u306b\u63d0\u4f9b\u3057\u3066\u304f\u308c\u308b\u60c5\u5831\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u3066\u5206\u6790\u3057\u305f\u3044\u5834\u5408\u3001<span class=\"bold\">\u4f1a\u793e\u5074\u304b\u3089\u9867\u5ba2\u306b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u3066\u60c5\u5831\u63d0\u4f9b\u3092\u4fc3\u3059\u5fc5\u8981<\/span>\u304c\u3042\u308a\u307e\u3059\u3002\u3067\u306f\u3001\u5b9f\u969b\u306b\u3069\u306e\u3088\u3046\u306a\u65b9\u6cd5\u3092\u4f7f\u3048\u3070\u9867\u5ba2\u304b\u3089\u500b\u4eba\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u3082\u3089\u3048\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u9867\u5ba2\u5c5e\u6027\u306e\u53ce\u96c6\u65b9\u6cd5\u3068\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5316\u3059\u308b\u305f\u3081\u306e\u5206\u6790\u624b\u6cd5\u306b\u3064\u3044\u3066\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-6\">\u9867\u5ba2\u5c5e\u6027\u306e\u53ce\u96c6\u306f\u81ea\u793e\u3067\u304a\u3053\u306a\u3046<\/span><\/h3>\n<p>\u9867\u5ba2\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u306b\u306f\u3001\u81ea\u793e\u3067\u300c\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u3084\u3059\u3044\u65b9\u6cd5\u300d\u3092\u8003\u3048\u3066\u5b9f\u65bd\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u81ea\u793e\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u305f\u3060\u95c7\u96f2\u306b\u500b\u4eba\u60c5\u5831\u3092\u5c0b\u306d\u3066\u3082\u7b54\u3048\u3066\u304f\u308c\u308b\u4eba\u306f\u307b\u3068\u3093\u3069\u3044\u306a\u3044\u3067\u3057\u3087\u3046\u3002<span class=\"bold\"><span class=\"marker-under\">\u9867\u5ba2\u60c5\u5831\u3092\u52b9\u7387\u7684\u306b\u96c6\u3081\u308b\u306b\u306f\u3001\u9867\u5ba2\u306b\u300c\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3088\u3046\u300d\u3068\u3044\u3046\u6c17\u6301\u3061\u3092\u6301\u305f\u305b\u308b\u3053\u3068\u304c\u5927\u5207<\/span><\/span>\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3092\u6319\u3052\u308b\u3068\u3001\u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u3084EC\u30b5\u30a4\u30c8\u306e\u4f1a\u54e1\u767b\u9332\u306a\u3069\u304c\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3067\u3059\u3002\u65b0\u898f\u767b\u9332\u306b\u3088\u3063\u3066\u4f55\u3089\u304b\u306e\u30ea\u30bf\u30fc\u30f3\u3092\u5f97\u3089\u308c\u308b\u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u3084\u30012\u56de\u76ee\u4ee5\u964d\u306e\u5229\u7528\u304c\u697d\u306b\u306a\u308bEC\u30b5\u30a4\u30c8\u306e\u4f1a\u54e1\u767b\u9332\u306f\u9867\u5ba2\u306b\u3068\u3063\u3066\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u305f\u3081\u3067\u3059\u3002EC\u30b5\u30a4\u30c8\u306e\u4f1a\u54e1\u767b\u9332\u306b\u7279\u5178\u3092\u3064\u3051\u308b\u3068\u3001\u3055\u3089\u306b\u9867\u5ba2\u306e\u767b\u9332\u610f\u6b32\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u307b\u304b\u306b\u3001SNS\u3067\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u958b\u50ac\u3059\u308b\u65b9\u6cd5\u3084\u4e88\u7d04\u30b7\u30b9\u30c6\u30e0\u30a2\u30d7\u30ea\u306e\u5c0e\u5165\u3082\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u500b\u4eba\u60c5\u5831\u306e\u7ba1\u7406\u306f\u7d30\u5fc3\u306e\u6ce8\u610f\u3092\u6255\u308f\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u90e8\u5206\u3067\u3082\u3042\u308a\u307e\u3059\u3002\u30b7\u30b9\u30c6\u30e0\u304b\u3089\u60c5\u5831\u304c\u6f0f\u6d29\u3059\u308c\u3070\u4f01\u696d\u5168\u4f53\u306e\u4fe1\u7528\u304c\u640d\u306a\u308f\u308c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u306b\u8ff7\u60d1\u3092\u304b\u3051\u3066\u3057\u307e\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p><span class=\"bold\">\u9867\u5ba2\u60c5\u5831\u3092\u96c6\u3081\u308b\u30b7\u30b9\u30c6\u30e0\u3084\u30c4\u30fc\u30eb\u3092\u53d6\u308a\u5165\u308c\u308b\u3068\u304d\u306f\u3001\u60c5\u5831\u306e\u53d6\u308a\u6271\u3044\u306b\u5bfe\u3059\u308b\u30eb\u30fc\u30eb\u3092\u53b3\u683c\u306b\u8a2d\u5b9a\u3057\u3001\u5341\u5206\u306a\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3067\u6d41\u51fa\u3092\u9632\u3050<\/span>\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-7\">\u9867\u5ba2\u5c5e\u6027\u3092\u300c\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u300d\u306b\u5206\u3051\u308b\u5206\u6790\u624b\u6cd5<\/span><\/h3>\n<p>\u96c6\u3081\u305f\u9867\u5ba2\u5c5e\u6027\u3092\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5316\u3059\u308b\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u5206\u6790\u624b\u6cd5\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u8cfc\u5165\u91d1\u984d\u304c\u9ad8\u3044\u9806\u306b\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5316\u3057\u305f\u3044\u5834\u5408\u3001\u8cfc<span class=\"bold\">\u8cb7\u6bd4\u7387\u3084\u8cfc\u8cb7\u7d2f\u8a08\u984d\u3067\u512a\u826f\u9867\u5ba2\u3092\u898b\u6975\u3081\u308b\u300c\u30c7\u30b7\u30eb\u5206\u6790\u300d<\/span>\u304c\u6709\u52b9\u3067\u3059\u3002\u91d1\u984d\u3060\u3051\u3067\u306a\u304f\u8cfc\u8cb7\u884c\u52d5\u3092\u30e1\u30a4\u30f3\u306b\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5316\u3057\u305f\u3044\u5834\u5408\u306f\u3001<span class=\"bold\"><span class=\"marker-under\">\u76f4\u8fd1\u306e\u8cfc\u8cb7\u65e5(Recency)\u3068\u8cfc\u8cb7\u983b\u5ea6(Frequency)\u30fb\u8cfc\u8cb7\u91d1\u984d(Monetary)\u3092\u6570\u5024\u5316\u3057\u305f\u300cRFM\u5206\u6790\u300d<\/span><\/span>\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307b\u304b\u306b\u3082\u5206\u6790\u624b\u6cd5\u306f\u6570\u591a\u304f\u3042\u308b\u306e\u3067\u3001\u628a\u63e1\u3057\u305f\u3044\u5c5e\u6027\u306b\u5408\u3063\u305f\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u9867\u5ba2\u5c5e\u6027\u3092\u5206\u6790\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"i-8\">\u307e\u3068\u3081\uff1a\u9867\u5ba2\u5c5e\u6027\u306f\u3055\u307e\u3056\u307e\u306a\u6226\u7565\u306b\u6d3b\u7528\u3067\u304d\u308b<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-777\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/04\/kokyaku-zokusei-syurui03-1.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/04\/kokyaku-zokusei-syurui03-1.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/04\/kokyaku-zokusei-syurui03-1-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u9867\u5ba2\u5c5e\u6027\u3092\u5206\u6790\u3057\u9867\u5ba2\u3078\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u3068\u3001\u81ea\u793e\u5e97\u8217\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u9867\u5ba2\u304c\u3069\u3093\u306a\u751f\u6d3b\u3092\u3057\u3066\u3001\u3069\u3046\u3044\u3046\u8da3\u5473\u55dc\u597d\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u304b\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u306e\u4eba\u9593\u6027\u3092\u77e5\u308b\u3053\u3068\u3067\u300c\u9867\u5ba2\u304c\u3069\u3093\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u6c42\u3081\u3066\u3044\u308b\u304b\u300d\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u4eca\u5f8c\u4f55\u306b\u95a2\u5fc3\u3092\u62b1\u304f\u306e\u304b\u300d\u306a\u3069\u306e\u6d1e\u5bdf\u304c\u3057\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u9867\u5ba2\u5c5e\u6027\u3092\u5206\u6790\u30c7\u30fc\u30bf\u3068\u3057\u3066\u4fdd\u6709\u3059\u308b\u3053\u3068\u306f\u3001<span class=\"bold\">\u5e83\u544a\u3084\u8ca9\u4fc3\u6226\u7565\u4ee5\u5916\u306b\u3082\u958b\u767a\u30fb\u65b0\u4e8b\u696d\u4f01\u753b\u3001\u55b6\u696d\u6d3b\u52d5\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u6226\u7565\u306b\u5fdc\u7528\u3067\u304d\u308b\u5f37\u529b\u306a\u6b66\u5668\u3092\u53d6\u5f97\u3057\u305f\u306b\u7b49\u3057\u3044<\/span>\u306e\u3067\u3059\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-kokyaku-zokusei-syurui\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_780x260.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/data-analysis\/\">\u30c7\u30fc\u30bf\u5206\u6790<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/kokyaku-bunseki\/\">\u9867\u5ba2\u5206\u6790<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u9867\u5ba2\u5c5e\u6027\u306f\u4e8b\u696d\u3092\u9032\u3081\u3066\u3001\u96c6\u5ba2\u3057\u305f\u308a\u9867\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u305f\u308a\u3059\u308b\u969b\u306b\u306f\u5fc5\u305a\u53d6\u5f97\u3057\u3066\u304a\u304d\u305f\u3044\u30c7\u30fc\u30bf\u3067\u3059\u3002 \u3057\u304b\u3057\u3001\u5177\u4f53\u7684\u306b\u9867\u5ba2\u306e\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u304c\u9867\u5ba2\u5c5e\u6027\u3068\u306a\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002 \u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306f\u9867\u5ba2\u5c5e\u6027\u3092\u6c7a\u3081\u308b\u8981\u7d20\u3068&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyaku-zokusei-syurui\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[4],"tags":[31,38],"class_list":["post-760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-analysis","tag-data-analysis","tag-kokyaku-bunseki"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=760"}],"version-history":[{"count":4,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/760\/revisions"}],"predecessor-version":[{"id":4233,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/760\/revisions\/4233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/775"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}