{"id":6416,"date":"2025-10-15T08:00:49","date_gmt":"2025-10-14T23:00:49","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyaku-bunseki-marketing\/"},"modified":"2025-10-14T20:28:18","modified_gmt":"2025-10-14T11:28:18","slug":"kokyaku-bunseki-marketing","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyaku-bunseki-marketing\/","title":{"rendered":"\u9867\u5ba2\u5206\u6790\u3067\u4f55\u304c\u308f\u304b\u308b\uff1f5\u3064\u306e\u624b\u6cd5\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u6d3b\u7528\u4f8b\u3092\u89e3\u8aac"},"content":{"rendered":"<p><span class=\"bold\">\u300c\u9867\u5ba2\u5206\u6790\u3092\u3069\u3046\u3084\u3063\u3066\u9032\u3081\u308c\u3070\u3044\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u300d\u300c\u5206\u6790\u7d50\u679c\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u751f\u304b\u3059\u65b9\u6cd5\u304c\u77e5\u308a\u305f\u3044\u300d<\/span>\u3068\u60a9\u3080\u65b9\u306f\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3092\u9ad8\u3081\u308b\u306b\u306f\u9867\u5ba2\u5206\u6790\u3092\u6b63\u3057\u304f\u304a\u3053\u306a\u3044\u3001\u81ea\u793e\u306e\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u5206\u6790\u306e\u57fa\u790e\u3084\u5177\u4f53\u7684\u306a5\u3064\u306e\u624b\u6cd5<\/span>\u3092\u89e3\u8aac\u3057\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u5206\u6790\u306e\u7d50\u679c\u3092\u751f\u304b\u3057\u305f\u4f8b<\/span>\u3082\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u5206\u6790\u306e\u5177\u4f53\u7684\u306a\u3084\u308a\u65b9\u3092\u77e5\u308a\u305f\u3044\u65b9\u3084\u3001\u5206\u6790\u306e\u6d3b\u7528\u4f8b\u304b\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u30a4\u30e1\u30fc\u30b8\u3092\u3064\u304b\u307f\u305f\u3044\u65b9\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-kokyaku-bunseki-marketing\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_728x90.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u9867\u5ba2\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u3053\u3068<\/a><ul><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u9867\u5ba2\u5206\u6790\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6b20\u304b\u305b\u306a\u3044\u7406\u7531<\/a><\/li><\/ul><\/li><li><a href=\"#5\"><span class=\"toc_number toc_depth_1\">2<\/span> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u9867\u5ba2\u5206\u6790\u306e\u4ee3\u8868\u7684\u306a\u624b\u6cd5\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af5\u9078<\/a><ul><li><a href=\"#1RFM\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u9867\u5ba2\u5206\u6790\u306e\u624b\u6cd5\u305d\u306e1\uff1aRFM\u5206\u6790<\/a><\/li><li><a href=\"#2\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u9867\u5ba2\u5206\u6790\u306e\u624b\u6cd5\u305d\u306e2\uff1a\u30c7\u30b7\u30eb\u5206\u6790<\/a><\/li><li><a href=\"#3CTB\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u9867\u5ba2\u5206\u6790\u306e\u624b\u6cd5\u305d\u306e3\uff1aCTB\u5206\u6790<\/a><\/li><li><a href=\"#4\"><span class=\"toc_number toc_depth_2\">2.4<\/span> \u9867\u5ba2\u5206\u6790\u306e\u624b\u6cd5\u305d\u306e4\uff1a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/a><\/li><li><a href=\"#5-2\"><span class=\"toc_number toc_depth_2\">2.5<\/span> \u9867\u5ba2\u5206\u6790\u306e\u624b\u6cd5\u305d\u306e5\uff1a\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790<\/a><\/li><\/ul><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_1\">3<\/span> \u9867\u5ba2\u5206\u6790\u306e\u8cea\u3092\u9ad8\u3081\u308b\u306b\u306f\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u306e\u304c\u304a\u3059\u3059\u3081<\/a><\/li><li><a href=\"#2-2\"><span class=\"toc_number toc_depth_1\">4<\/span> \u9867\u5ba2\u5206\u6790\u306e\u7d50\u679c\u3092\u751f\u304b\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u4f8b2\u9078<\/a><ul><li><a href=\"#1\"><span class=\"toc_number toc_depth_2\">4.1<\/span> \u9867\u5ba2\u5206\u6790\u306e\u4f8b1\uff1a\u5730\u65b9\u306b\u3042\u308b\u500b\u4eba\u7d4c\u55b6\u306e\u30ab\u30d5\u30a7<\/a><\/li><li><a href=\"#2-3\"><span class=\"toc_number toc_depth_2\">4.2<\/span> \u9867\u5ba2\u5206\u6790\u306e\u4f8b2\uff1a\u5730\u57df\u5bc6\u7740\u578b\u306e\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u30b8\u30e0<\/a><\/li><\/ul><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_1\">5<\/span> \u307e\u3068\u3081\uff1a\u9867\u5ba2\u5206\u6790\u3092\u6b63\u3057\u304f\u304a\u3053\u306a\u3044\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u9ad8\u3081\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u9867\u5ba2\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u3053\u3068<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/10\/kokyaku-bunseki-marketing02.jpg\" alt=\"\" \/><\/p>\n<p><span class=\"bold\">\u300c\u9867\u5ba2\u5206\u6790\u300d<\/span>\u3068\u306f\u3001<span class=\"marker-under bold\">\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u305f\u9867\u5ba2\u306e\u5c5e\u6027\u30fb\u8cfc\u8cb7\u5c65\u6b74\u30fb\u884c\u52d5\u5c65\u6b74\u306a\u3069\u3092\u6df1\u304f\u6398\u308a\u4e0b\u3052\u3066\u5206\u6790\u3059\u308b\u3053\u3068<\/span>\u3067\u3059\u3002\u9867\u5ba2\u306e\u771f\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u3001\u9069\u5207\u306a\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u76ee\u7684\u3067\u304a\u3053\u306a\u3044\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u5206\u6790\u306b\u3088\u3063\u3066\u9867\u5ba2\u3078\u306e\u7406\u89e3\u3092\u6df1\u3081\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u751f\u304b\u3059\u3053\u3068\u3067\u3001\u4ee5\u4e0b\u306e\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u8cfc\u8cb7\u7387\u3084\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a<\/li>\n<li>\u65e2\u5b58\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30bf\u30fc\u5316<\/li>\n<\/ul>\n<p>\u4ed6\u306b\u3001\u8ab2\u984c\u306e\u767a\u898b\u3084\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-2\">\u9867\u5ba2\u5206\u6790\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6b20\u304b\u305b\u306a\u3044\u7406\u7531<\/span><\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u9867\u5ba2\u5206\u6790\u304c\u91cd\u8981\u306a\u306e\u306f\u3001<span class=\"bold\">\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u7684\u78ba\u306b\u628a\u63e1\u3057\u3001\u81ea\u793e\u304c\u63d0\u4f9b\u3059\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u5b9f\u969b\u306e\u5e02\u5834\u30cb\u30fc\u30ba\u3068\u306e\u305a\u308c\u3092\u9632\u3050\u305f\u3081<\/span>\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u5206\u6790\u306e\u7d50\u679c\u3092\u751f\u304b\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001LTV\uff08\u203b\uff09\u306e\u6700\u5927\u5316\u3084\u58f2\u4e0a\u30a2\u30c3\u30d7\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u6700\u9069\u5316\u306b\u3082\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u203bLTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\uff1a\u81ea\u793e\u3068\u53d6\u5f15\u3057\u3066\u3044\u308b\u9867\u5ba2\u4e00\u4eba\u304c\u3001\u4e00\u751f\u6daf\u3067\u3082\u305f\u3089\u3059\u5229\u76ca\u3092\u793a\u3059\u6570\u5024<\/p>\n<h2><span id=\"5\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u9867\u5ba2\u5206\u6790\u306e\u4ee3\u8868\u7684\u306a\u624b\u6cd5\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af5\u9078<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/10\/kokyaku-bunseki-marketing03.jpg\" alt=\"\" \/><\/p>\n<p>\u52d8\u3084\u7d4c\u9a13\u306b\u983c\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u306f\u3001\u9650\u754c\u304c\u3042\u308a\u307e\u3059\u3002<span class=\"bold\">\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3084\u30cb\u30fc\u30ba\u3092\u6b63\u78ba\u306b\u628a\u63e1<\/span>\u3059\u308b\u3053\u3068\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u9069\u5207\u306a\u9867\u5ba2\u5206\u6790\u3092\u5b9f\u65bd\u3057\u3001\u9867\u5ba2\u3078\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7acb\u3066\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u9867\u5ba2\u5206\u6790\u3067\u4ee3\u8868\u7684\u306a5\u3064\u306e\u624b\u6cd5\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>RFM\u5206\u6790<\/li>\n<li>\u30c7\u30b7\u30eb\u5206\u6790<\/li>\n<li>CTB\u5206\u6790<\/li>\n<li>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/li>\n<li>\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790<\/li>\n<\/ul>\n<p>\u305d\u308c\u305e\u308c\u3001\u3069\u306e\u6307\u6a19\u3092\u7528\u3044\u305f\u5206\u6790\u624b\u6cd5\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u3068\u304d\u306b\u6d3b\u7528\u3067\u304d\u308b\u304b\u78ba\u8a8d\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3><span id=\"1RFM\">\u9867\u5ba2\u5206\u6790\u306e\u624b\u6cd5\u305d\u306e1\uff1aRFM\u5206\u6790<\/span><\/h3>\n<p>RFM\u5206\u6790\u306f\u3001\u9867\u5ba2\u3092\u6b21\u306e3\u3064\u306e\u6307\u6a19\u306b\u6ce8\u76ee\u3057\u3066\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<ul>\n<li><span class=\"bold\">\u6700\u65b0\u8cfc\u5165\u65e5\uff08Recency\uff09<\/span>\uff1a\u8cfc\u5165\u65e5\u304c\u76f4\u8fd1\u3067\u3042\u308b\u307b\u3069\u9ad8\u8a55\u4fa1<\/li>\n<li><span class=\"bold\">\u8cfc\u8cb7\u983b\u5ea6\uff08Frequency\uff09<\/span>\uff1a\u8cfc\u8cb7\u983b\u5ea6\u304c\u591a\u3044\u307b\u3069\u9ad8\u8a55\u4fa1<\/li>\n<li><span class=\"bold\">\u8cfc\u5165\u91d1\u984d\uff08Monetary\uff09<\/span>\uff1a\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d\u304c\u591a\u3044\u307b\u3069\u9ad8\u8a55\u4fa1<\/li>\n<\/ul>\n<p>3\u3064\u306e\u6307\u6a19\u3067\u9867\u5ba2\u3092\u300c\u512a\u826f\u9867\u5ba2\u300d\u300c\u5b89\u5b9a\u9867\u5ba2\u300d\u300c\u65b0\u898f\u9867\u5ba2\u300d\u300c\u96e2\u53cd\u9867\u5ba2\u300d\u306a\u3069\u306b\u5206\u985e\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u5408\u3046\u65bd\u7b56\u3092\u7acb\u6848\u3057\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u8cfc\u5165\u91d1\u984d\u306f\u5c11\u306a\u304f\u3066\u3082\u8cfc\u5165\u983b\u5ea6\u306e\u591a\u3044\u9867\u5ba2\u306f<span class=\"bold\">\u300c\u5b89\u5b9a\u9867\u5ba2\u300d<\/span>\u3068\u898b\u306a\u305b\u308b\u305f\u3081\u3001<span class=\"marker-under bold\">\u30ea\u30d4\u30fc\u30bf\u30fc\u80b2\u6210\u306e\u65bd\u7b56\u304c\u6709\u52b9<\/span>\u3067\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u8cfc\u5165\u91d1\u984d\u304c\u591a\u304f\u3066\u3082\u8cfc\u8cb7\u983b\u5ea6\u306e\u4e0b\u304c\u3063\u3066\u3044\u308b\u9867\u5ba2\u306f\u3001\u4ed6\u793e\u3078\u6d41\u308c\u308b<span class=\"bold\">\u300c\u96e2\u53cd\u9867\u5ba2\u300d<\/span>\u306e\u304a\u305d\u308c\u304c\u9ad8\u3044\u305f\u3081\u3001<span class=\"marker-under bold\">\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u5fc5\u8981<\/span>\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>RFM\u5206\u6790\u306e\u8a73\u3057\u3044\u89e3\u8aac\u306f\u3053\u3061\u3089\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<br \/>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki\/rfmbunseki-yarikata\/?grid=media-mm-blog-linkcard&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-linkcard-kokyaku-bunseki-marketing\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img src='\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/10\/rfmbunseki-yarikata01-1-300x200.jpg' alt=''\/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u3010RFM\u5206\u6790\u3068\u306f\u3011\u9867\u5ba2\u3092\u77e5\u308b\u76ee\u7684\u3068\u5206\u6790\u306e\u3084\u308a\u65b9\u3092\u89e3\u8aac\uff01 <\/div>\r\n<div class=\"blog-card-excerpt\">\u58f2\u4e0a\u306e\u4f4e\u8ff7\u3084\u304a\u5ba2\u69d8\u306e\u6d41\u51fa\u306a\u3069\u3001\u4e8b\u696d\u3092\u884c\u3063\u3066\u3044\u308b\u3068\u3055\u307e\u3056\u307e\u306a\u8ab2\u984c\u304c\u7acb\u3061\u4e0a\u304c\u3063\u3066\u304d\u307e\u3059\u3002\u305d\u308c\u306e\u8ab2\u984c\u306f\u3001\u76f4\u611f\u7684\u306a\u8003\u3048\u3060\u3051\u3067\u306f\u89e3\u6c7a\u3067\u304d\u305a\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u300c\u306a\u305c\u305d\u3046\u306a\u3063\u305f\u306e\u304b\u300d\u3092\u63a2\u3063\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u2026<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div><\/p>\n<h3><span id=\"2\">\u9867\u5ba2\u5206\u6790\u306e\u624b\u6cd5\u305d\u306e2\uff1a\u30c7\u30b7\u30eb\u5206\u6790<\/span><\/h3>\n<p>\u30c7\u30b7\u30eb\u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u91d1\u984d\u309210\u7b49\u5206\u3057\u3066\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u30e9\u30c6\u30f3\u8a9e\u3067\u300c10\u7b49\u5206\u300d\u3092\u610f\u5473\u3059\u308b\u300c\u30c7\u30b7\u30eb\u300d\u304c\u7531\u6765\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5206\u6790\u306f\u4ee5\u4e0b\u306e\u624b\u9806\u3067\u304a\u3053\u306a\u3044\u307e\u3059\u3002<\/p>\n<ol class=\"bold\">\n<li>\u5168\u9867\u5ba2\u3092\u8cfc\u5165\u91d1\u984d\u306e\u9ad8\u3044\u9806\u306b\u4e26\u3079\u300110\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u308b<\/li>\n<li>\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u3001\u58f2\u4e0a\u3078\u306e\u8ca2\u732e\u5ea6\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b<\/li>\n<\/ol>\n<p>\u3053\u306e\u5206\u6790\u306e\u76ee\u7684\u306f\u3001<span class=\"marker-under bold\">\u3069\u306e\u30b0\u30eb\u30fc\u30d7\u304c\u58f2\u4e0a\u306b\u5927\u304d\u304f\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3057\u3001\u8cfc\u5165\u984d\u306e\u5927\u304d\u3044\u512a\u826f\u9867\u5ba2\u3092\u898b\u3064\u3051\u51fa\u3059\u3053\u3068<\/span>\u3067\u3059\u3002\u30c7\u30b7\u30eb\u5206\u6790\u306b\u3088\u3063\u3066\u3001\u58f2\u4e0a\u8ca2\u732e\u5ea6\u306e\u9ad8\u3044\u5ba2\u5c64\u306b\u96c6\u4e2d\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u306a\u3069\u3001\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u30c7\u30b7\u30eb\u5206\u6790\u3067\u306f\u4e00\u5ea6\u306b\u591a\u984d\u306e\u8cfc\u5165\u3092\u3057\u305f\u9867\u5ba2\u304c\u4e0a\u4f4d\u306b\u6765\u308b\u5834\u5408\u3082\u3042\u308a\u3001<span class=\"bold\">\u8cfc\u5165\u91d1\u984d\u306e\u591a\u3044\u30b0\u30eb\u30fc\u30d7\u306b\u3044\u308b\u3059\u3079\u3066\u306e\u9867\u5ba2\u304c\u5fc5\u305a\u3057\u3082\u300c\u771f\u306e\u512a\u826f\u9867\u5ba2\u300d\u3068\u306f\u9650\u3089\u306a\u3044\u305f\u3081\u3001\u6ce8\u610f\u304c\u5fc5\u8981<\/span>\u3067\u3059\u3002\u3088\u308a\u6b63\u78ba\u306b\u9867\u5ba2\u3092\u628a\u63e1\u3059\u308b\u306b\u306f\u3001\u8cfc\u8cb7\u983b\u5ea6\u306a\u3069\u3082\u52a0\u5473\u3057\u305fRFM\u5206\u6790\u3092\u4f75\u7528\u3057\u3066\u3001\u5b9a\u671f\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"3CTB\">\u9867\u5ba2\u5206\u6790\u306e\u624b\u6cd5\u305d\u306e3\uff1aCTB\u5206\u6790<\/span><\/h3>\n<p>CTB\u5206\u6790\u306f\u3001\u6b21\u306e3\u3064\u306e\u6307\u6a19\u3092\u3082\u3068\u306b\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u3066\u8cfc\u8cb7\u4e88\u6e2c\u3092\u304a\u3053\u306a\u3046\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u30ab\u30c6\u30b4\u30ea\uff08Category\uff09\uff1a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7a2e\u985e<\/li>\n<li>\u30c6\u30a4\u30b9\u30c8\uff08Taste\uff09\uff1a\u8272\u3001\u5f62\u3001\u30b5\u30a4\u30ba\u306a\u3069\u9867\u5ba2\u306e\u55dc\u597d<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\uff08Brand\uff09\uff1a\u81ea\u793e\u304c\u5c55\u958b\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u3084\u30ad\u30e3\u30e9\u30af\u30bf\u30fc<\/li>\n<\/ul>\n<p>CTB\u5206\u6790\u306e\u76ee\u7684\u306f\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u306e\u8da3\u5473\u55dc\u597d\u3092\u63a2\u308a\u3001\u50be\u5411\u306e\u4f3c\u3066\u3044\u308b\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u3053\u3068<\/span>\u3067\u3059\u3002\u5171\u901a\u9805\u306e\u591a\u3044\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u3068\u3001\u5404\u5c64\u306b\u5408\u3063\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001<span class=\"bold\">\u9867\u5ba2\u306e\u8cfc\u5165\u983b\u5ea6\u304c\u9ad8\u3044\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u3088\u308a\u8cfc\u5165\u3057\u3084\u3059\u3044\u4ed5\u7d44\u307f\u3092\u6574\u3048\u308b<\/span>\u3053\u3068\u3067\u3001\u3055\u3089\u306a\u308b\u58f2\u4e0a\u30a2\u30c3\u30d7\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002\u53cd\u5bfe\u306b<span class=\"bold\">\u8cfc\u5165\u983b\u5ea6\u306e\u4f4e\u3044\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5834\u5408\u306f\u3001\u9b45\u529b\u3092\u4f1d\u3048\u308b\u6226\u7565<\/span>\u3092\u7acb\u3066\u3066\u8ca9\u58f2\u4fc3\u9032\u306b\u53d6\u308a\u7d44\u3080\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"4\">\u9867\u5ba2\u5206\u6790\u306e\u624b\u6cd5\u305d\u306e4\uff1a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/span><\/h3>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u3092\u5c5e\u6027\u3054\u3068\u306b\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u3068\u306a\u308b\u300cSTP\u5206\u6790\u300d\u3067\u3001\u6700\u521d\u306b\u304a\u3053\u306a\u3044\u307e\u3059\u3002<span class=\"marker-under bold\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306e\u7d50\u679c\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a\u3068\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b<\/span>\u305f\u3081\u3001\u91cd\u8981\u306a\u5206\u6790\u3067\u3042\u308b\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3067\u306f\u3001\u4e3b\u306b4\u3064\u306e\u6307\u6a19\u304c\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u5730\u7406\u7684\u5909\u6570\uff1a \u5730\u57df\u3001\u6c17\u5019\u3001\u4eba\u53e3\u5bc6\u5ea6\u3001\u5468\u8fba\u306e\u7af6\u5408\u4f01\u696d\u306a\u3069<\/li>\n<li>\u4eba\u53e3\u52d5\u614b\u5909\u6570\uff1a \u5e74\u9f62\u3001\u6027\u5225\u3001\u8077\u696d\u3001\u5e74\u53ce\u3001\u5f79\u8077\u306a\u3069<\/li>\n<li>\u5fc3\u7406\u7684\u5909\u6570\uff1a \u4fa1\u5024\u89b3\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u55dc\u597d\u3001\u6027\u683c\u306a\u3069<\/li>\n<li>\u884c\u52d5\u5909\u6570\uff1a \u8cfc\u5165\u7d4c\u8def\u3001\u8cfc\u5165\u983b\u5ea6\u3001\u76f4\u8fd1\u306e\u6210\u7d04\u65e5\u3001\u6765\u5e97\u6642\u9593\u5e2f\u306a\u3069<\/li>\n<\/ul>\n<p>\u985e\u4f3c\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u30b0\u30eb\u30fc\u30d7\u306b\u6709\u52b9\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u6253\u3061\u51fa\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7d30\u5206\u5316\u3057\u3059\u304e\u308b\u3068\u3001\u304b\u3048\u3063\u3066\u9069\u5207\u306a\u65bd\u7b56\u3092\u6253\u3061\u306b\u304f\u304f\u306a\u308b\u305f\u3081\u3001<span class=\"bold\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u3088\u3046\u5de5\u592b\u3059\u308b<\/span>\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<h3><span id=\"5-2\">\u9867\u5ba2\u5206\u6790\u306e\u624b\u6cd5\u305d\u306e5\uff1a\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790<\/span><\/h3>\n<p>\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u306f\u3001\u6642\u671f\u3054\u3068\u306e\u58f2\u4e0a\u5909\u52d5\u306b\u7740\u76ee\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002\u5b63\u7bc0\u30fb\u66dc\u65e5\u30fb\u6642\u9593\u5e2f\u3001\u6570\u5e74\u5358\u4f4d\u306e\u5909\u52d5\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u6642\u9593\u8ef8\u3067\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u5206\u6790\u306e\u76ee\u7684\u306f\u3001<span class=\"marker-under bold\">\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u3088\u304f\u58f2\u308c\u308b\u6642\u671f\u3084\u30bf\u30a4\u30df\u30f3\u30b0\u306b\u5408\u308f\u305b\u3066\u8ca9\u4fc3\u6d3b\u52d5\u3092\u304a\u3053\u306a\u3046\u305f\u3081\u306b\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3092\u628a\u63e1\u3059\u308b\u3053\u3068<\/span>\u3067\u3059\u3002\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u3067\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u7d50\u679c\u3092\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u590f\u306b\u306f\u3001\u7279\u5b9a\u5730\u57df\u306e\u9867\u5ba2\u306b\u3088\u308b\u8cfc\u5165\u304c\u5897\u3048\u308b<\/li>\n<li>\u6c7a\u7b97\u306e\u6642\u671f\u306b\u6210\u7d04\u7387\u304c\u9ad8\u304f\u306a\u308b<\/li>\n<\/ul>\n<p>\u3053\u3046\u3044\u3063\u305f\u5206\u6790\u7d50\u679c\u306f\u3001<span class=\"bold\">\u6642\u671f\u3054\u3068\u306e\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5408\u3046\u4e8b\u696d\u5c55\u958b<\/span>\u3092\u5224\u65ad\u3059\u308b\u969b\u306e\u3001\u597d\u6750\u6599\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u6642\u671f\u3092\u9650\u5b9a\u3057\u305f\u5206\u6790\u3067\u3042\u308b\u305f\u3081\u3001\u65e5\u7528\u54c1\u3084\u98df\u6599\u54c1\u306e\u3088\u3046\u306a\u30b3\u30f3\u30b9\u30bf\u30f3\u30c8\u306b\u8ca9\u58f2\u3057\u3066\u3044\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u306f\u9069\u3055\u306a\u3044\u70b9\u306b\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"i-3\">\u9867\u5ba2\u5206\u6790\u306e\u8cea\u3092\u9ad8\u3081\u308b\u306b\u306f\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u306e\u304c\u304a\u3059\u3059\u3081<\/span><\/h2>\n<p>\u30c7\u30fc\u30bf\u91cf\u304c\u5897\u3048\u3066\u5206\u6790\u306e\u8907\u96d1\u5316\u304c\u9032\u3080\u3068\u3001\u7d19\u30d9\u30fc\u30b9\u306e\u9867\u5ba2\u53f0\u5e33\u3084Excel\u3092\u7528\u3044\u305f\u3001\u624b\u4f5c\u696d\u306b\u3088\u308b\u9867\u5ba2\u5206\u6790\u306b\u306f\u9650\u754c\u304c\u751f\u3058\u307e\u3059\u3002<span class=\"bold\">\u52b9\u7387\u7684\u304b\u3064\u9ad8\u7cbe\u5ea6\u306a\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u306b\u306f\u3001\u5c02\u7528\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u4e0d\u53ef\u6b20<\/span>\u3067\u3059\u3002<\/p>\n<p>CRM\u3001SFA\u3001MA\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308c\u3070\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u4e00\u5143\u7ba1\u7406\u3068\u81ea\u52d5\u5206\u6790<\/span>\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u8907\u96d1\u3067\u8a73\u7d30\u306a\u9867\u5ba2\u5206\u6790\u3092\u304a\u3053\u306a\u3048\u308b\u4e0a\u3001\u5206\u6790\u306b\u304b\u304b\u308b\u624b\u9593\u306e\u5927\u5e45\u306a\u524a\u6e1b\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u305e\u308c\u306e\u30c4\u30fc\u30eb\u304c\u6301\u3064\u5f79\u5272\u3092\u3001\u7c21\u5358\u306b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\uff1a\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u3068\u7ba1\u7406\u306b\u7279\u5316<\/li>\n<li>SFA\uff08\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\uff09\uff1a\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3084\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u7387\u5316\u3092\u652f\u63f4<\/li>\n<li>MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\uff1a\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97\u304b\u3089\u80b2\u6210\u3001\u9078\u5225\u3092\u81ea\u52d5\u5316<\/li>\n<\/ul>\n<p>\u4e0a\u8a18\u306e\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u5206\u6790\u306e\u7cbe\u5ea6\u304c\u4e0a\u304c\u308a\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"2-2\">\u9867\u5ba2\u5206\u6790\u306e\u7d50\u679c\u3092\u751f\u304b\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u4f8b2\u9078<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/10\/kokyaku-bunseki-marketing04.jpg\" alt=\"\" \/><\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u9867\u5ba2\u5206\u6790\u3092\u304a\u3053\u306a\u3044\u3001\u5206\u6790\u7d50\u679c\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u751f\u304b\u3059\u307e\u3067\u306e\u6d41\u308c\u306b\u3064\u3044\u3066\u30012\u3064\u306e\u4f8b\u3092\u3082\u3068\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u5206\u6790\u306e\u4f8b\u3092\u53c2\u8003\u306b\u3001\u5b9f\u969b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u9867\u5ba2\u6210\u529f\u3092\u6d3b\u7528\u3059\u308b\u30b7\u30fc\u30f3\u3092\u30a4\u30e1\u30fc\u30b8\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"1\">\u9867\u5ba2\u5206\u6790\u306e\u4f8b1\uff1a\u5730\u65b9\u306b\u3042\u308b\u500b\u4eba\u7d4c\u55b6\u306e\u30ab\u30d5\u30a7<\/span><\/h3>\n<p>\u5730\u65b9\u306e\u4f4f\u5b85\u8857\u306b\u3042\u308b\u500b\u4eba\u7d4c\u55b6\u306e\u30ab\u30d5\u30a7\u306f\u3001<span class=\"bold\">\u65b0\u898f\u9867\u5ba2\u304c\u5897\u3048\u3066\u3044\u308b\u4e00\u65b9\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u304c\u5b9a\u7740\u305b\u305a\u3001\u5ba2\u5358\u4fa1\u304c\u4f38\u3073\u60a9\u3093\u3067\u3044\u308b<\/span>\u3068\u3044\u3046\u8ab2\u984c\u304c\u3042\u3063\u305f\u305f\u3081\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066RFM\u5206\u6790\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u300c\u6700\u65b0\u8cfc\u5165\u65e5\uff08Recency\uff09\u300d\u300c\u8cfc\u8cb7\u983b\u5ea6\uff08Frequency\uff09\u300d\u300c\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d\uff08Monetary\uff09\u300d\u306e3\u3064\u3067\u9867\u5ba2\u3092\u5206\u6790\u3057\u305f\u7d50\u679c\u3001<span class=\"marker-under bold\">\u76f4\u8fd1\u306e\u6765\u5e97\u304c\u306a\u304f\u3001\u8cfc\u8cb7\u983b\u5ea6\u306e\u4f4e\u3044\u300c\u96e2\u53cd\u9867\u5ba2\u300d\u304c\u5168\u4f53\u306e\u7d0430%\u3092\u5360\u3081\u308b<\/span>\u3053\u3068\u304c\u5224\u660e\u3002<span class=\"bold\">\u3053\u306e\u5c64\u3092\u653e\u7f6e\u3059\u308c\u3070\u3001\u58f2\u4e0a\u6e1b\u5c11\u306b\u3064\u306a\u304c\u308b\u30ea\u30b9\u30af\u304c\u3042\u308b<\/span>\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u30ab\u30d5\u30a7\u306f\u3001\u96e2\u53cd\u9867\u5ba2\u3078\u306e\u30d5\u30a9\u30ed\u30fc\u3068\u540c\u6642\u306b\u512a\u826f\u9867\u5ba2\u306e\u30d5\u30a1\u30f3\u5316\u3082\u91cd\u8981\u8996\u3057\u3001\u5206\u6790\u7d50\u679c\u306b\u57fa\u3065\u3044\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8003\u3048\u307e\u3057\u305f\u3002<\/p>\n<div class=\"success-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a\u65bd\u7b56\u4f8b\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li><span class=\"bold\">\u96e2\u53cd\u30ea\u30b9\u30af\u306e\u3042\u308b\u9867\u5ba2\u5411\u3051<\/span>\uff1a\u6700\u5f8c\u306e\u6765\u5e97\u304b\u30893\u30f6\u6708\u304c\u7d4c\u904e\u3057\u305f\u9867\u5ba2\u306b\u3001\u6b21\u56de\u5229\u7528\u3067\u304d\u308b\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u3092\u30e1\u30fc\u30eb\u3067\u9001\u4ed8\u3057\u3001\u518d\u6765\u5e97\u3092\u4fc3\u3059<\/li>\n<li><span class=\"bold\">\u512a\u826f\u9867\u5ba2\u5411\u3051<\/span>\uff1a\u65b0\u30e1\u30cb\u30e5\u30fc\u306e\u5148\u884c\u8a66\u98df\u4f1a\u3078\u306e\u62db\u5f85\u3084\u3001\u7279\u5225\u306a\u9650\u5b9a\u30e1\u30cb\u30e5\u30fc\u306e\u6848\u5185\u3092\u90f5\u9001\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3067\u5b9f\u65bd\u3059\u308b<\/li>\n<\/ul>\n<\/div>\n<p>\u3053\u308c\u3089\u306e\u65bd\u7b56\u306b\u3088\u308a\u3001<span class=\"marker-under bold\">\u96e2\u53cd\u30ea\u30b9\u30af\u306e\u3042\u308b\u9867\u5ba2\u306eLTV\u3092\u5411\u4e0a<\/span>\u3055\u305b\u308b\u3068\u3068\u3082\u306b\u3001<span class=\"marker-under bold\">\u512a\u826f\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u3001\u7d99\u7d9a\u7684\u306a\u6765\u5e97\u3068\u58f2\u4e0a\u30a2\u30c3\u30d7<\/span>\u304c\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"2-3\">\u9867\u5ba2\u5206\u6790\u306e\u4f8b2\uff1a\u5730\u57df\u5bc6\u7740\u578b\u306e\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u30b8\u30e0<\/span><\/h3>\n<p>\u3042\u308b\u5730\u57df\u5bc6\u7740\u578b\u306e\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u30b8\u30e0\u3067\u306f\u3001<span class=\"bold\">\u65b0\u898f\u4f1a\u54e1\u306e\u7372\u5f97\u304c\u982d\u6253\u3061\u306b\u306a\u308a\u3001\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3082\u60aa\u5316<\/span>\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u7d4c\u9a13\u5247\u306b\u983c\u3063\u305f\u65bd\u7b56\u306b\u306f\u9650\u754c\u304c\u3042\u308b\u305f\u3081\u3001\u3053\u306e\u30b8\u30e0\u3067\u306f\u3001\u4f1a\u54e1\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3068\u884c<span class=\"bold\">\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u3092\u5b9f\u65bd\u3002<\/span>\u4f1a\u54e1\u3092\u5e74\u4ee3\u30fb\u6027\u5225\u3054\u3068\u306b\u5206\u985e\u3057\u3001\u66dc\u65e5\u3084\u6642\u9593\u5e2f\u306e\u5229\u7528\u50be\u5411\u3092\u5206\u6790\u3057\u305f\u7d50\u679c\u3001\u6b21\u306e\u50be\u5411\u304c\u5224\u660e\u3057\u307e\u3057\u305f\u3002<\/p>\n<ul class=\"bold\">\n<li>50\u4ee3\u7537\u6027\u306f\u3001\u9031\u672b\u306e\u65e9\u671d\u306b\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3092\u304a\u3053\u306a\u3046\u50be\u5411\u304c\u5f37\u3044<\/li>\n<li>30\u4ee3\u5973\u6027\u306f\u3001\u5e73\u65e5\u306e\u5915\u65b9\u306b\u30b0\u30eb\u30fc\u30d7\u30ec\u30c3\u30b9\u30f3\u306b\u53c2\u52a0\u3059\u308b\u3053\u3068\u304c\u591a\u3044<\/li>\n<\/ul>\n<p>\u3053\u306e\u30b8\u30e0\u306f\u3001\u5206\u6790\u7d50\u679c\u306b\u57fa\u3065\u304d\u3001\u4ee5\u4e0b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u6253\u3061\u51fa\u3057\u307e\u3057\u305f\u3002<\/p>\n<div class=\"success-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a\u65bd\u7b56\u4f8b\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li><span class=\"bold\">\u5e83\u544a\u306e\u914d\u4fe1<\/span>\uff1a\u9031\u672b\u306e\u5229\u7528\u304c\u591a\u3044\u300c50\u4ee3\u7537\u6027\u300d\u5411\u3051\u306b\u3001\u65e9\u671d\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u306e\u30a2\u30d4\u30fc\u30eb\u5e83\u544a\u3092\u3001SNS\u3067\u91d1\u66dc\u65e5\u306b\u914d\u4fe1<\/li>\n<li><span class=\"bold\">\u65b0\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b<\/span>\uff1a\u300c30\u4ee3\u5973\u6027\u300d\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u3001\u5e73\u65e5\u306e\u5915\u65b9\u306b\u77ed\u6642\u9593\u3067\u53c2\u52a0\u3067\u304d\u308b\u30b0\u30eb\u30fc\u30d7\u30ec\u30c3\u30b9\u30f3\u3092\u5897\u8a2d<\/li>\n<\/ul>\n<\/div>\n<p>\u3053\u308c\u3089\u306e\u65bd\u7b56\u306b\u3088\u308a\u3001<span class=\"bold\">\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306b\u5408\u308f\u305b\u305f\u52b9\u7387\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd<\/span>\u3068\u306a\u308a\u3001<span class=\"marker-under bold\">\u65b0\u898f\u4f1a\u54e1\u3092\u7372\u5f97<\/span>\u3057\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u306b\u3088\u3063\u3066<span class=\"marker-under bold\">\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u4e0a\u304c\u308a\u3001\u9577\u671f\u5229\u7528\u306b\u3064\u306a\u304c\u308b<\/span>\u3053\u3068\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-4\">\u307e\u3068\u3081\uff1a\u9867\u5ba2\u5206\u6790\u3092\u6b63\u3057\u304f\u304a\u3053\u306a\u3044\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u9ad8\u3081\u3088\u3046<\/span><\/h2>\n<ul class=\"bold\">\n<li>\u9867\u5ba2\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u3053\u3068<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u9867\u5ba2\u5206\u6790\u3067\u5f97\u3089\u308c\u308b\u30c7\u30fc\u30bf\u304c\u6b20\u304b\u305b\u306a\u3044<\/li>\n<li>\u9867\u5ba2\u5206\u6790\u306e\u8cea\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u304a\u3059\u3059\u3081<\/li>\n<\/ul>\n<p>\u9867\u5ba2\u5206\u6790\u3067\u9867\u5ba2\u306e\u7406\u89e3\u304c\u6df1\u307e\u308b\u3068\u3001LTV\u306e\u6700\u5927\u5316\u306b\u3064\u306a\u304c\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u5206\u6790\u3092\u304a\u3053\u306a\u3063\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u30c7\u30fc\u30bf\u3092\u5f97\u308b\u306b\u306f\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<span class=\"bold\">RFM\u5206\u6790\u30fb\u30c7\u30b7\u30eb\u5206\u6790\u30fbCTB\u5206\u6790\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u30fb\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790<\/span>\u306a\u3069\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>CRM\u3001SFA\u3001MA\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u8a73\u7d30\u306a\u9867\u5ba2\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u3082\u4e0a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u9867\u5ba2\u306e\u8cfc\u8cb7\u50be\u5411\u3092\u3064\u304b\u307f\u305f\u3044\u65b9\u306f\u3001\u3053\u306e\u8a18\u4e8b\u3067\u53d6\u308a\u4e0a\u3052\u305f\u5206\u6790\u624b\u6cd5\u3067\u9867\u5ba2\u5206\u6790\u3092\u304a\u3053\u306a\u3044\u3001<span class=\"marker-under bold\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u7acb\u6848\u306b\u5206\u6790\u7d50\u679c\u3092\u751f\u304b\u305b\u306a\u3044\u304b\u691c\u8a0e<\/span>\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-kokyaku-bunseki-marketing\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_780x260.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/data-analysis\/\">\u30c7\u30fc\u30bf\u5206\u6790<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/marketing\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki-shuhou\/\">\u5206\u6790\u624b\u6cd5<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/kokyaku-bunseki\/\">\u9867\u5ba2\u5206\u6790<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u300c\u9867\u5ba2\u5206\u6790\u3092\u3069\u3046\u3084\u3063\u3066\u9032\u3081\u308c\u3070\u3044\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u300d\u300c\u5206\u6790\u7d50\u679c\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u751f\u304b\u3059\u65b9\u6cd5\u304c\u77e5\u308a\u305f\u3044\u300d\u3068\u60a9\u3080\u65b9\u306f\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3092\u9ad8\u3081\u308b\u306b\u306f\u9867\u5ba2\u5206\u6790\u3092\u6b63\u3057\u304f\u304a\u3053\u306a\u3044\u3001\u81ea\u793e\u306e\u8ab2&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyaku-bunseki-marketing\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":5,"featured_media":6425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6,4],"tags":[31,27,61,38],"class_list":["post-6416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bunseki-framework","category-customer-analysis","tag-data-analysis","tag-marketing","tag-bunseki-shuhou","tag-kokyaku-bunseki"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/6416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=6416"}],"version-history":[{"count":5,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/6416\/revisions"}],"predecessor-version":[{"id":6428,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/6416\/revisions\/6428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/6425"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=6416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=6416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=6416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}