{"id":6409,"date":"2025-10-20T20:14:50","date_gmt":"2025-10-20T11:14:50","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyaku-segment-framework\/"},"modified":"2025-10-21T13:50:08","modified_gmt":"2025-10-21T04:50:08","slug":"kokyaku-segment-framework","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyaku-segment-framework\/","title":{"rendered":"\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u306f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u4f7f\u7528\u304c\u6709\u52b9\uff014\u3064\u306e\u5206\u985e\u8ef8\u3082\u89e3\u8aac"},"content":{"rendered":"<p>\u4e00\u53e3\u306b\u300c\u9867\u5ba2\u300d\u3068\u3044\u3063\u3066\u3082\u3001\u305d\u306e\u7279\u5fb4\u306f\u3055\u307e\u3056\u307e\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304a\u3053\u306a\u3046\u306b\u3082\u3001\u9867\u5ba2\u3092\u3069\u3046\u5206\u3051\u308c\u3070\u3088\u3044\u306e\u304b\u60a9\u3080\u65b9\u306f\u591a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u529f\u306b\u5c0e\u304f\u306b\u306f\u3001<span class=\"bold\">\u9867\u5ba2\u3092\u6b63\u3057\u304f\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\uff08\u7d30\u5206\u5316\uff09\u3057\u3001\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068<\/span>\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u8003\u3048\u65b9\u306e\u57fa\u672c\u3068\u306a\u308b4\u3064\u306e\u5206\u985e\u8ef8\u3084\u3001\u5b9f\u52d9\u3067\u6d3b\u7528\u3067\u304d\u308b\u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span>\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<br \/>\n\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u306e\u8003\u3048\u65b9\u3084\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u5177\u4f53\u7684\u306a\u6d3b\u7528\u4f8b\u3092\u77e5\u308a\u3001\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u5f79\u7acb\u3066\u305f\u3044\u65b9\u306f\u3001\u305c\u3072\u6700\u5f8c\u307e\u3067\u8aad\u3093\u3067\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-kokyaku-segment-framework\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_728x90.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#4\"><span class=\"toc_number toc_depth_1\">1<\/span> \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u306f\uff1f\u57fa\u672c\u3068\u306a\u308b4\u3064\u306e\u8003\u3048\u65b9\u3092\u7406\u89e3\u3057\u3088\u3046<\/a><ul><li><a href=\"#i\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u793e\u4f1a\u7d4c\u6e08\u7684\u5c5e\u6027\uff09\u306b\u3088\u308b\u5206\u985e<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">1.2<\/span> \u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u5fc3\u7406\u7684\u5c5e\u6027\uff09\u306b\u3088\u308b\u5206\u985e<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">1.3<\/span> \u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u5730\u7406\u7684\u5c5e\u6027\uff09\u306b\u3088\u308b\u5206\u985e<\/a><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_2\">1.4<\/span> \u30d3\u30d8\u30a4\u30d3\u30a2\u30eb\uff08\u884c\u52d5\u7684\u5c5e\u6027\uff09\u306b\u3088\u308b\u5206\u985e<\/a><\/li><\/ul><\/li><li><a href=\"#4-2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u306b\u5f79\u7acb\u3064\u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af4\u9078<\/a><ul><li><a href=\"#1RFM\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u305d\u306e1\uff1aRFM\u5206\u6790<\/a><\/li><li><a href=\"#2STP\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u305d\u306e2\uff1aSTP\u5206\u6790<\/a><\/li><li><a href=\"#3\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u305d\u306e3\uff1a\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790<\/a><\/li><li><a href=\"#4CTB\"><span class=\"toc_number toc_depth_2\">2.4<\/span> \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u305d\u306e4\uff1aCTB\u5206\u6790<\/a><\/li><li><a href=\"#5\"><span class=\"toc_number toc_depth_2\">2.5<\/span> \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u305d\u306e5\uff1a\u30c7\u30b7\u30eb\u5206\u6790<\/a><\/li><\/ul><\/li><li><a href=\"#2\"><span class=\"toc_number toc_depth_1\">3<\/span> \u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u306b\u304a\u3051\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u6d3b\u7528\u306e\u4e8b\u4f8b2\u9078<\/a><ul><li><a href=\"#1RFM-2\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u4e8b\u4f8b1\uff1a\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u306b\u304a\u3051\u308bRFM\u5206\u6790\u306e\u6d3b\u7528\u4f8b<\/a><\/li><li><a href=\"#2-2\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u4e8b\u4f8b2\uff1a\u30ab\u30d5\u30a7\u30c1\u30a7\u30fc\u30f3\u306b\u304a\u3051\u308b\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u306e\u6d3b\u7528\u4f8b<\/a><\/li><\/ul><\/li><li><a href=\"#i-5\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081\uff1a\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u306b\u306f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3088\u3046\uff01<\/a><\/li><\/ul><\/div>\n<h2><span id=\"4\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u306f\uff1f\u57fa\u672c\u3068\u306a\u308b4\u3064\u306e\u8003\u3048\u65b9\u3092\u7406\u89e3\u3057\u3088\u3046<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/10\/kokyaku-segment-framework02.jpg\" alt=\"\" \/><\/p>\n<p><span class=\"bold\">\u300c\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u300d<\/span>\u3068\u306f\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u3092\u5171\u901a\u3059\u308b\u7279\u6027\u3067\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u624b\u6cd5<\/span>\u3067\u3059\u3002\u540c\u3058\u7279\u6027\u3067\u5206\u985e\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u500b\u3005\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3046\u65bd\u7b56\u306e\u5b9f\u884c\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u5206\u985e\u8ef8\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e4\u3064\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u793e\u4f1a\u7d4c\u6e08\u7684\u5c5e\u6027\uff09\uff1a\u5e74\u9f62\u3001\u6027\u5225\u3001\u8077\u696d\u306a\u3069<\/li>\n<li>\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u5fc3\u7406\u7684\u5c5e\u6027\uff09\uff1a\u4fa1\u5024\u89b3\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u8208\u5473\u30fb\u95a2\u5fc3<\/li>\n<li>\u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u5730\u7406\u7684\u5c5e\u6027\uff09\uff1a\u4eba\u53e3\u5bc6\u5ea6\u3001\u6c17\u5019\u3001\u5730\u5f62\u306a\u3069<\/li>\n<li>\u30d3\u30d8\u30a4\u30d3\u30a2\u30eb\uff08\u884c\u52d5\u7684\u5c5e\u6027\uff09\uff1a\u884c\u52d5\u7d4c\u8def\u3001\u8cfc\u5165\u5c65\u6b74\u3001\u30b5\u30a4\u30c8\u95b2\u89a7\u306a\u3069<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u8ef8\u3067\u9867\u5ba2\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306b\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u6253\u3061\u51fa\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u5206\u985e\u306b\u3064\u3044\u3066\u3001\u6b21\u306e\u898b\u51fa\u3057\u4ee5\u964d\u3067\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"i\">\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u793e\u4f1a\u7d4c\u6e08\u7684\u5c5e\u6027\uff09\u306b\u3088\u308b\u5206\u985e<\/span><\/h3>\n<p>\u300c\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u300d\u306b\u3088\u308b\u5206\u985e\u306f\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u306b\u304a\u3044\u3066\u5e83\u304f\u666e\u53ca\u3057\u3066\u3044\u308b\u65b9\u6cd5\u3067\u3001\u9867\u5ba2\u3092\u4ee5\u4e0b\u306e<span class=\"bold\">\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u306a\u5c5e\u6027<\/span>\u3067\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u5e74\u9f62<\/li>\n<li>\u6027\u5225<\/li>\n<li>\u8077\u696d<\/li>\n<li>\u5e74\u53ce<\/li>\n<li>\u5bb6\u65cf\u69cb\u6210\uff08\u672a\u5a5a\/\u65e2\u5a5a\u3001\u5b50\u3069\u3082\u306e\u6709\u7121\u306a\u3069\uff09<\/li>\n<\/ul>\n<p>\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u306b\u3088\u3063\u3066\u5206\u985e\u3059\u308b\u3053\u3068\u3067\u3001<span class=\"bold\">\u300c\u9867\u5ba2\u306e\u534a\u6570\u3092\u5360\u3081\u308b30\uff5e50\u4ee3\u306e\u50cd\u304f\u5973\u6027\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u9ad8\u7d1a\u5316\u7ca7\u54c1\u3092\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3059\u308b\u300d<\/span>\u3068\u3044\u3063\u305f\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u306f\u3001<span class=\"bold\">\u56fd\u52e2\u8abf\u67fb\u306a\u3069\u306e\u516c\u7684\u7d71\u8a08\u3084\u4f01\u696d\u72ec\u81ea\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u3001GIS\u30c4\u30fc\u30eb<\/span>\u306a\u3069\u3092\u7528\u3044\u3066\u6bd4\u8f03\u7684\u5bb9\u6613\u306b\u53ce\u96c6\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3><span id=\"i-2\">\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u5fc3\u7406\u7684\u5c5e\u6027\uff09\u306b\u3088\u308b\u5206\u985e<\/span><\/h3>\n<p>\u300c\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u300d\u306f\u3001\u4fa1\u5024\u89b3\u3084\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u601d\u8003\u30d1\u30bf\u30fc\u30f3\u3068\u3044\u3063\u305f<span class=\"bold\">\u5fc3\u7406\u7684\u5c5e\u6027<\/span>\u3067\u3059\u3002\u3053\u306e\u5c5e\u6027\u306b\u3088\u3063\u3066\u5206\u985e\u3059\u308b\u3053\u3068\u3067\u3001<span class=\"bold\">\u9867\u5ba2\u304c\u7279\u5b9a\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3076\u5fc3\u7406\u3084\u52d5\u6a5f<\/span>\u3092\u6df1\u304f\u6349\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u3092\u4fa1\u5024\u89b3\u3067\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u3066\u3001\u30a8\u30b3\u5fd7\u5411\u306e\u5f37\u3044\u5ba2\u5c64\u306b\u74b0\u5883\u306b\u914d\u616e\u3057\u305f\u88fd\u54c1\u3092\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u306a\u3069\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u3054\u3068\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u3001\u6df1\u304f\u97ff\u304f\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u767a\u4fe1\u304c\u53ef\u80fd<\/span>\u3067\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e\u624b\u6bb5\u306b\u3088\u3063\u3066\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u9867\u5ba2\u3078\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/li>\n<li>\u30b0\u30eb\u30fc\u30d7\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/li>\n<li>SNS\u6295\u7a3f\u306e\u767a\u8a00\u5206\u6790<\/li>\n<\/ul>\n<p>\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5177\u4f53\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u304c\u53ef\u80fd\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-3\">\u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u5730\u7406\u7684\u5c5e\u6027\uff09\u306b\u3088\u308b\u5206\u985e<\/span><\/h3>\n<p>\u300c\u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u300d\u3068\u306f\u3001\u9867\u5ba2\u306e\u5c45\u4f4f\u5730\u3084\u5730\u57df\u3054\u3068\u306e\u6c17\u5019\u3001\u6587\u5316\u3001\u7d4c\u6e08\u72b6\u6cc1\u3068\u3044\u3063\u305f<span class=\"bold\">\u5730\u7406\u7684\u5c5e\u6027<\/span>\u3067\u3059\u3002<\/p>\n<p>\u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u306b\u3088\u308b\u5206\u985e\u306f\u3001<span class=\"marker-under bold\">\u5730\u57df\u3054\u3068\u306b\u7570\u306a\u308b\u8cfc\u8cb7\u884c\u52d5\u3084\u55dc\u597d\u3092\u628a\u63e1\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u9069\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848<\/span>\u3059\u308b\u3068\u304d\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u30ea\u30a2\u30eb\u5e97\u8217\u3092\u5c55\u958b\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u3084\u5730\u57df\u3054\u3068\u306b\u9700\u8981\u304c\u7570\u306a\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u969b\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u5bd2\u51b7\u5730\u3067\u306f\u6696\u623f\u6a5f\u5668\u3001\u6691\u3044\u5730\u65b9\u3067\u306f\u51b7\u623f\u6a5f\u5668\u306e\u9700\u8981\u304c\u9ad8\u307e\u308b\u3088\u3046\u306b\u3001<span class=\"bold\">\u7279\u5b9a\u306e\u5730\u57df\u306b\u7279\u5316\u3057\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3078\u306e\u8a34\u6c42\u529b\u3092\u9ad8\u3081\u3089\u308c\u308b<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u624b\u6cd5\u3067\u304a\u3053\u306a\u3044\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li><a href=\"https:\/\/www.e-stat.go.jp\/\" rel=\"noopener\" target=\"_blank\">e-Stat<\/a>\u306a\u3069\u306e\u516c\u7684\u7d71\u8a08\u60c5\u5831<\/li>\n<li>\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb<\/li>\n<li>\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/li>\n<\/ul>\n<p>\u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306f\u3001\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-4\">\u30d3\u30d8\u30a4\u30d3\u30a2\u30eb\uff08\u884c\u52d5\u7684\u5c5e\u6027\uff09\u306b\u3088\u308b\u5206\u985e<\/span><\/h3>\n<p>\u300c\u30d3\u30d8\u30a4\u30d3\u30a2\u30eb\u300d\u306f\u8cfc\u5165\u5c65\u6b74\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u95b2\u89a7\u56de\u6570\u3001\u5546\u54c1\u306e\u5229\u7528\u72b6\u6cc1\u306a\u3069\u306e\u5c5e\u6027\u3067\u3059\u3002\u5b9f\u969b\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u3053\u3068\u306f\u3001<span class=\"bold\">\u9867\u5ba2\u306e\u597d\u307f\u3084\u30cb\u30fc\u30ba\u3092\u63a8\u5b9a<\/span>\u3059\u308b\u3068\u304d\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u300c\u30a2\u30a4\u30b9\u30af\u30ea\u30fc\u30e0\u306e\u30da\u30fc\u30b8\u3092\u983b\u7e41\u306b\u95b2\u89a7\u3059\u308b\u306e\u3067\u3001\u3053\u306e\u9867\u5ba2\u306f\u30bd\u30d5\u30c8\u30af\u30ea\u30fc\u30e0\u3082\u597d\u304d\u3060\u308d\u3046\u300d\u306a\u3069\u306e\u3088\u3046\u306b\u3001\u9867\u5ba2\u306e\u55dc\u597d\u3092\u63a8\u6e2c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30d3\u30d8\u30a4\u30d3\u30a2\u30eb\u306b\u3088\u308b\u5206\u985e\u306f\u3001<span class=\"marker-under bold\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u5b9f\u884c\u3092\u53ef\u80fd\u306b\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084LTV\u306e\u5411\u4e0a\u306b\u76f4\u7d50<\/span>\u3057\u307e\u3059\u3002<\/p>\n<p>\u30d3\u30d8\u30a4\u30d3\u30a2\u30eb\u30c7\u30fc\u30bf\u306f\u3001CRM\u30b7\u30b9\u30c6\u30e0\u3084Web\u89e3\u6790\u30c4\u30fc\u30eb\u306a\u3069\u304b\u3089\u53ce\u96c6\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h2><span id=\"4-2\">\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u306b\u5f79\u7acb\u3064\u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af4\u9078<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/10\/kokyaku-segment-framework03.jpg\" alt=\"\" \/><\/p>\n<p>\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3092\u52b9\u679c\u7684\u306b\u304a\u3053\u306a\u3046\u306b\u306f\u3001\u8ad6\u7406\u7684\u304b\u3064\u4f53\u7cfb\u7684\u306a\u5206\u6790\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<span class=\"bold\">\u8907\u6570\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7406\u89e3\u3057\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u7279\u6027\u3084\u884c\u52d5\u3092\u591a\u89d2\u7684\u306b\u628a\u63e1\u3067\u304d\u308b<\/span>\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u76f4\u7d50\u3055\u305b\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u5f79\u7acb\u3064\u3001\u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30924\u3064\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>RFM\u5206\u6790<\/li>\n<li>STP\u5206\u6790<\/li>\n<li>\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790<\/li>\n<li>CTB\u5206\u6790<\/li>\n<li>\u30c7\u30b7\u30eb\u5206\u6790<\/li>\n<\/ul>\n<p>\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3092\u7406\u89e3\u3057\u3001\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u6700\u9069\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u3051\u3092\u5b9f\u8df5\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"1RFM\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u305d\u306e1\uff1aRFM\u5206\u6790<\/span><\/h3>\n<p>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u4e0d\u53ef\u6b20\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u4e00\u3064\u306b\u3001RFM\u5206\u6790\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001<span class=\"bold\">\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u30923\u3064\u306e\u6307\u6a19\u3092\u3082\u3068\u306b\u5206\u985e<\/span>\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<ul>\n<li><span class=\"bold\">\u6700\u7d42\u8cfc\u5165\u65e5\uff08Recency\uff09\uff1a<\/span>\u8cfc\u5165\u65e5\u304c\u6700\u8fd1\u3067\u3042\u308b\u307b\u3069\u9ad8\u30b9\u30b3\u30a2<\/li>\n<li><span class=\"bold\">\u8cfc\u5165\u983b\u5ea6\uff08Frequency\uff09\uff1a<\/span>\u8cfc\u5165\u983b\u5ea6\u304c\u591a\u3044\u307b\u3069\u9ad8\u30b9\u30b3\u30a2<\/li>\n<li><span class=\"bold\">\u8cfc\u5165\u91d1\u984d\uff08Monetary\uff09\uff1a<\/span>\u8cfc\u5165\u7d2f\u8a08\u984d\u304c\u9ad8\u3044\u307b\u3069\u9ad8\u30b9\u30b3\u30a2<\/li>\n<\/ul>\n<p>\u4e0a\u306e\u6307\u6a19\u306b\u3088\u3063\u3066\u512a\u826f\u9867\u5ba2\u3084\u65b0\u898f\u9867\u5ba2\u3001\u4f11\u7720\u9867\u5ba2\u306a\u3069\u3068\u5206\u985e\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u5ba2\u5c64\u306b\u5408\u308f\u305b\u305f\u65bd\u7b56\u3092\u5c55\u958b\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070<span class=\"marker-under bold\">\u300c\u8cfc\u5165\u983b\u5ea6\u3068\u91d1\u984d\u306f\u9ad8\u3044\u304c\u3001\u6700\u8fd1\u306e\u8cfc\u5165\u304c\u306a\u3044\u9867\u5ba2\u300d\u3092\u7279\u5b9a\u3057\u3001\u96e2\u53cd\u9632\u6b62\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b<\/span>\u306a\u3069\u3001\u52b9\u7387\u7684\u304b\u3064\u52b9\u679c\u306e\u9ad8\u3044\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"2STP\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u305d\u306e2\uff1aSTP\u5206\u6790<\/span><\/h3>\n<p><span class=\"bold\">STP\u5206\u6790\u3082\u3001\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span>\u3067\u3059\u3002STP\u5206\u6790\u3067\u306f\u3001\u4ee5\u4e0b\u306e3\u30b9\u30c6\u30c3\u30d7\u306b\u3088\u3063\u3066\u9867\u5ba2\u3092\u6df1\u304f\u7406\u89e3\u3057\u307e\u3059\u3002<\/p>\n<ol>\n<li><span class=\"bold\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08Segmentation\uff09\uff1a<\/span>\u5171\u901a\u3059\u308b\u5c5e\u6027\u3067\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\uff09\u3059\u308b<\/li>\n<li><span class=\"bold\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08Targeting\uff09\uff1a<\/span>\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u305f\u4e2d\u304b\u3089\u3001\u81ea\u793e\u304c\u6700\u3082\u6ce8\u529b\u3059\u3079\u304d\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u9078\u5b9a\u3059\u308b<\/li>\n<li><span class=\"bold\">\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff08Positioning\uff09\uff1a<\/span>\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5bfe\u3057\u3001\u81ea\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u72ec\u81ea\u6027\u3068\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u306f\u3063\u304d\u308a\u3068\u3055\u305b\u3001\u7af6\u5408\u3068\u306e\u9055\u3044\u3092\u6253\u3061\u51fa\u3059<\/li>\n<\/ol>\n<p>\u3053\u306e\u5206\u6790\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u3092\u6b63\u78ba\u306b\u6349\u3048\u305f\u3001\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<span class=\"bold\">\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u305f\u30e1\u30c3\u30bb\u30fc\u30b8<\/span>\u3092\u5c4a\u3051\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u826f\u597d\u306a\u95a2\u4fc2\u6027\u3092\u69cb\u7bc9\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"3\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u305d\u306e3\uff1a\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790<\/span><\/h3>\n<p>\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u306f\u3001<span class=\"bold\">\u9867\u5ba2\u304c\u300c\u3044\u3064\u30fb\u4f55\u3092\u30fb\u3069\u306e\u3088\u3046\u306b\u300d\u8cfc\u5165\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u8cfc\u8cb7\u5c65\u6b74\u3084\u884c\u52d5\u30c7\u30fc\u30bf\u304b\u3089\u884c\u52d5\u50be\u5411\u3092\u628a\u63e1\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span>\u3067\u3059\u3002<\/p>\n<p>\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3092\u6642\u7cfb\u5217\u3067\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3084\u5e02\u5834\u5168\u4f53\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u7279\u5b9a<\/span>\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u306b\u304a\u3044\u3066\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u3088\u3046\u306a\u9759\u7684\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306f\u898b\u3048\u306a\u3044<span class=\"bold\">\u300c\u5b9f\u969b\u306e\u884c\u52d5\u300d<\/span>\u306b\u57fa\u3065\u3044\u305f\u9867\u5ba2\u7406\u89e3\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"4CTB\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u305d\u306e4\uff1aCTB\u5206\u6790<\/span><\/h3>\n<p>CTB\u5206\u6790\u306f\u3001\u30ab\u30c6\u30b4\u30ea\uff08Category\uff09\u3001\u30c6\u30a4\u30b9\u30c8\uff08Taste\uff09\u3001\u30d6\u30e9\u30f3\u30c9\uff08Brand\uff09\u306e3\u3064\u3067\u5206\u985e\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001<span class=\"bold\">\u5546\u54c1\u306e\u7279\u6027\u306b\u7740\u76ee\u3057\u3066\u9867\u5ba2\u306e\u55dc\u597d\u3092\u6df1\u304f\u7406\u89e3\u3067\u304d\u308b<\/span>\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u300cA\u30d6\u30e9\u30f3\u30c9\uff08B\uff09\u306e\u30b7\u30f3\u30d7\u30eb\u306a\u30c7\u30b6\u30a4\u30f3\uff08T\uff09\u306e\u30d0\u30c3\u30b0\uff08C\uff09\u3092\u597d\u3080\u5ba2\u5c64\u300d\u306e\u3088\u3046\u306b\u3001\u3088\u308a\u5177\u4f53\u7684\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u985e\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>CTB\u5206\u6790\u306b\u3088\u3063\u3066\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u306b\u97ff\u304f\u5546\u54c1\u306e\u4e88\u6e2c\u3084\u65b0\u5546\u54c1\u306e\u958b\u767a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848<\/span>\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u55dc\u597d\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u5546\u54c1\u63d0\u6848\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u3067\u3001<span class=\"bold\">\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a<\/span>\u306b\u3082\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"5\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u305d\u306e5\uff1a\u30c7\u30b7\u30eb\u5206\u6790<\/span><\/h3>\n<p>\u30c7\u30b7\u30eb\u5206\u6790\u306f\u3001\u9867\u5ba2\u3092\u8cfc\u5165\u91d1\u984d\u306710\u6bb5\u968e\u306b\u5206\u985e\u3057\u3001<span class=\"bold\">\u5404\u5c64\u306e\u58f2\u4e0a\u3078\u306e\u8ca2\u732e\u72b6\u6cc1\u3092\u660e\u78ba\u306b\u3059\u308b<\/span>\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u6b21\u306e\u624b\u9806\u3067\u5b9f\u65bd\u3057\u307e\u3059\u3002<\/p>\n<ol class=\"bold\">\n<li>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u8cfc\u5165\u984d\u306e\u964d\u9806\u306b\u4e26\u3079\u300110\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u5272\u3059\u308b<\/li>\n<li>\u5404\u30b0\u30eb\u30fc\u30d7\u306e\u58f2\u4e0a\u6bd4\u7387\u3092\u8a08\u7b97\u3057\u3001\u8ca2\u732e\u5ea6\u3092\u8a55\u4fa1\u3059\u308b<\/li>\n<\/ol>\n<p>\u58f2\u4e0a\u3092\u652f\u3048\u3066\u3044\u308b\u9867\u5ba2\u5c64\u3092\u7279\u5b9a\u3067\u304d\u3001<span class=\"marker-under bold\">\u300c\u8ca2\u732e\u5ea6\u304c\u9ad8\u3044\u9867\u5ba2\u306b\u96c6\u4e2d\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u6226\u7565\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u53ef\u80fd<\/span>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u4e00\u5ea6\u3060\u3051\u9ad8\u984d\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u3082\u4e0a\u4f4d\u30b0\u30eb\u30fc\u30d7\u306b\u5165\u3063\u3066\u3057\u307e\u3046\u70b9\u306b\u6ce8\u610f\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u91d1\u984d\u306e\u307f\u3067\u306f\u7d99\u7d9a\u7684\u306a\u512a\u826f\u9867\u5ba2\u304b\u3069\u3046\u304b\u898b\u6975\u3081\u306b\u304f\u3044\u305f\u3081\u3001<span class=\"bold\">\u8cfc\u5165\u56de\u6570\u3084\u76f4\u8fd1\u8cfc\u5165\u6642\u671f\u3082\u542b\u3081\u3066\u5224\u65ad\u3067\u304d\u308bRFM\u5206\u6790\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u3046\u3068\u3088\u3044<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"2\">\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u306b\u304a\u3051\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u6d3b\u7528\u306e\u4e8b\u4f8b2\u9078<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/10\/kokyaku-segment-framework04.jpg\" alt=\"\" \/><\/p>\n<p>\u3053\u306e\u7ae0\u3067\u306f\u3001\u3053\u308c\u307e\u3067\u89e3\u8aac\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3063\u3066\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3092\u304a\u3053\u306a\u3063\u305f\u4f8b\u30922\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u4f8b\u304b\u3089\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u30a4\u30e1\u30fc\u30b8\u3092\u3064\u304b\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"1RFM-2\">\u4e8b\u4f8b1\uff1a\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u306b\u304a\u3051\u308bRFM\u5206\u6790\u306e\u6d3b\u7528\u4f8b<\/span><\/h3>\n<p>\u307e\u305a\u3001<span class=\"bold\">\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u6253\u3064\u3079\u304d\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u5b9a\u307e\u3089\u305a\u3001\u52b9\u679c\u7684\u306a\u8ca9\u4fc3\u304c\u3067\u304d\u305a\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u60a9\u3093\u3067\u3044\u305f<\/span>\u3001\u90ca\u5916\u306e\u98df\u54c1\u30b9\u30fc\u30d1\u30fc\u306e\u4f8b\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u30b9\u30fc\u30d1\u30fc\u306f<span class=\"marker-under bold\">\u611f\u899a\u7684\u306a\u8ca9\u4fc3\u304b\u3089\u8131\u5374\u3057\u3001\u84c4\u7a4d\u3055\u308c\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304a\u3053\u306a\u3046<\/span>\u305f\u3081\u306bRFM\u5206\u6790\u3092\u5b9f\u65bd\u3057\u3001\u4ee5\u4e0b\u306e3\u3064\u306b\u5ba2\u5c64\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u307e\u3057\u305f\u3002<\/p>\n<div class=\"success-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4f8b\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li class=\"bold\">\u512a\u826f\u9867\u5ba2\uff1a\u8cfc\u5165\u306e\u983b\u5ea6\u3068\u91d1\u984d\u306e\u3069\u3061\u3089\u3082\u9ad8\u3044\u9867\u5ba2<\/li>\n<li class=\"bold\">\u9ad8\u5358\u4fa1\u9867\u5ba2\uff1a\u8cfc\u5165\u306f\u5c11\u306a\u3044\u304c\u5358\u4fa1\u304c\u9ad8\u3044\u9867\u5ba2<\/li>\n<li class=\"bold\">\u4f11\u7720\u9867\u5ba2\uff1a\u6700\u8fd1\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044\u9867\u5ba2<\/li>\n<\/ul>\n<\/div>\n<p>\u3053\u306e\u5206\u985e\u3092\u3082\u3068\u306b\u3001\u512a\u826f\u9867\u5ba2\u3068\u4f11\u7720\u9867\u5ba2\u306b\u5411\u3051\u3066\u7acb\u6848\u3057\u305f\u306e\u304c\u4ee5\u4e0b\u306e\u65bd\u7b56\u3067\u3059\u3002<\/p>\n<div class=\"success-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a\u65bd\u7b56\u4f8b\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li><span class=\"bold\">\u512a\u826f\u9867\u5ba2<\/span>\uff1a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5f37\u5316\u3092\u76ee\u7684\u3068\u3057\u305f\u9650\u5b9a\u30bb\u30fc\u30eb\u3084\u30dd\u30a4\u30f3\u30c8\u512a\u9047<\/li>\n<li><span class=\"bold\">\u4f11\u7720\u9867\u5ba2<\/span>\uff1a\u518d\u6765\u5e97\u3092\u4fc3\u3059\u305f\u3081\u306b\u30af\u30fc\u30dd\u30f3\u3084\u65b0\u5546\u54c1\u60c5\u5831\u3092\u30e1\u30fc\u30eb\u3067\u914d\u4fe1<\/li>\n<\/ul>\n<\/div>\n<p>\u3053\u308c\u3089\u306e\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u4ee5\u4e0b\u306e\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<ul class=\"bold\">\n<li>\u512a\u826f\u9867\u5ba2\u306eLTV\u5411\u4e0a<\/li>\n<li>\u4f11\u7720\u9867\u5ba2\u306e\u518d\u6765\u5e97\u3092\u4fc3\u9032<\/li>\n<li>\u8ca9\u4fc3\u8cbb\u7528\u304c\u6700\u9069\u5316\u3055\u308c\u308b\u3053\u3068\u306b\u3088\u308b\u3001\u58f2\u4e0a\u5897\u52a0\u3068\u30b3\u30b9\u30c8\u524a\u6e1b<\/li>\n<\/ul>\n<h3><span id=\"2-2\">\u4e8b\u4f8b2\uff1a\u30ab\u30d5\u30a7\u30c1\u30a7\u30fc\u30f3\u306b\u304a\u3051\u308b\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u306e\u6d3b\u7528\u4f8b<\/span><\/h3>\n<p>\u6b21\u306f\u3001<span class=\"bold\">\u66dc\u65e5\u3084\u6642\u9593\u5e2f\u306a\u3069\u3067\u5909\u52d5\u3059\u308b\u9867\u5ba2\u306e\u6765\u5e97\u50be\u5411\u3084\u8cfc\u8cb7\u50be\u5411\u3092\u628a\u63e1\u3067\u304d\u305a\u3001\u30ea\u30d4\u30fc\u30c8\u65bd\u7b56\u306e\u66d6\u6627<\/span>\u306a\u30ab\u30d5\u30a7\u30c1\u30a7\u30fc\u30f3\u306e\u4f8b\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u30c1\u30a7\u30fc\u30f3\u306f\u3001\u6642\u9593\u5e2f\u30fb\u66dc\u65e5\u30fb\u5b63\u7bc0\u5225\u306e\u9867\u5ba2\u5206\u6790\u3092\u304a\u3053\u306a\u3063\u3066\u3044\u306a\u304b\u3063\u305f\u305f\u3081\u3001<br \/>\n<span class=\"marker-under bold\">\u300c\u3044\u3064\u30fb\u8ab0\u306b\u30fb\u3069\u306e\u30e1\u30cb\u30e5\u30fc\u3092\u63d0\u6848\u3059\u308c\u3070\u3088\u3044\u304b\u300d\u304c\u4e0d\u660e\u78ba\u3067\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u5411\u4e0a\u306b\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u6253\u3066\u306a\u3044<\/span>\u3053\u3068\u304c\u8ab2\u984c\u3067\u3057\u305f\u3002<\/p>\n<p>\u305d\u3053\u3067\u3053\u306e\u30c1\u30a7\u30fc\u30f3\u306e\u5e97\u9577\u306f\u904e\u53bb\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u4f7f\u3044\u3001\u6700\u8fd1\u77e5\u3063\u305f\u300c\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u300d\u3092\u5b9f\u65bd\u3057\u3001\u9867\u5ba2\u3092\u4ee5\u4e0b\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u985e\u3057\u307e\u3057\u305f\u3002<\/p>\n<div class=\"success-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4f8b\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li><span class=\"bold\">\u5e73\u65e5\u5348\u524d\u306e\u5e38\u9023\u30d3\u30b8\u30cd\u30b9\u30de\u30f3<\/span>\n<ul>\n<li><span class=\"bold\">\u5ba2\u5c64<\/span>\uff1a\u90313\u56de\u4ee5\u4e0a\u306e\u983b\u5ea6\u3067\u6765\u5e97\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30de\u30f3<\/li>\n<li><span class=\"bold\">\u6642\u671f\u30fb\u6642\u9593\u5e2f<\/span>\uff1a\u5e73\u65e57:00\uff5e10:00<\/li>\n<li><span class=\"bold\">\u4eba\u6c17\u30e1\u30cb\u30e5\u30fc<\/span>\uff1a\u5358\u54c1\u30b3\u30fc\u30d2\u30fc\u3084\u8efd\u98df\u30bb\u30c3\u30c8<\/li>\n<\/ul>\n<\/li>\n<li><span class=\"bold\">\u9031\u672b\u306e\u30d5\u30a1\u30df\u30ea\u30fc\u5ba2<\/span>\n<ul>\n<li><span class=\"bold\">\u5ba2\u5c64<\/span>\uff1a\u5b50\u9023\u308c\u306e\u5bb6\u65cf<\/li>\n<li><span class=\"bold\">\u6642\u671f\u30fb\u6642\u9593\u5e2f<\/span>\uff1a\u571f\u65e510:00\uff5e15:00<\/li>\n<li><span class=\"bold\">\u4eba\u6c17\u30e1\u30cb\u30e5\u30fc<\/span>\uff1a\u30ad\u30c3\u30ba\u30e1\u30cb\u30e5\u30fc\u3084\u30b9\u30a4\u30fc\u30c4<\/li>\n<\/ul>\n<\/li>\n<li><span class=\"bold\">\u591c\u9593\u306e\u5358\u767a\u5229\u7528\u5ba2<\/span>\n<ul>\n<li><span class=\"bold\">\u5ba2\u5c64<\/span>\uff1a\u4e00\u5ea6\u3060\u3051\u306e\u6765\u5e97\u5c65\u6b74\u304c\u3042\u308b\u9867\u5ba2<\/li>\n<li><span class=\"bold\">\u6642\u671f\u30fb\u6642\u9593\u5e2f<\/span>\uff1a\u5e73\u65e518:00\uff5e21:00<\/li>\n<li><span class=\"bold\">\u4eba\u6c17\u30e1\u30cb\u30e5\u30fc<\/span>\uff1a\u8efd\u98df\u3084\u30b9\u30a4\u30fc\u30c4<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<p>\u3053\u306e\u5206\u6790\u7d50\u679c\u304b\u3089\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5408\u308f\u305b\u305f\u65bd\u7b56\u3092\u8003\u3048\u307e\u3057\u305f\u3002<\/p>\n<div class=\"success-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a\u65bd\u7b56\u4f8b\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li><span class=\"bold\">\u30d3\u30b8\u30cd\u30b9\u30de\u30f3\u5411\u3051<\/span>\uff1a\u30b3\u30fc\u30d2\u30fc\u56de\u6570\u5238\u306e\u8ca9\u58f2\u3001\u30e2\u30fc\u30cb\u30f3\u30b0\u30bb\u30c3\u30c8\u5272\u5f15<\/li>\n<li><span class=\"bold\">\u30d5\u30a1\u30df\u30ea\u30fc\u5ba2\u5411\u3051\uff1a<\/span>\u5bb6\u65cf\u5411\u3051\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff082\u676f\u76ee\u306e\u30c9\u30ea\u30f3\u30af\u3092\u534a\u984d\u306b\u3059\u308b\u306a\u3069\uff09<\/li>\n<li><span class=\"bold\">\u591c\u9593\u306e\u5358\u767a\u5229\u7528\u5ba2\u5411\u3051<\/span>\uff1a\u30bb\u30c3\u30c8\u30e1\u30cb\u30e5\u30fc\u306e\u63d0\u6848\u3001\u30c9\u30ea\u30f3\u30af\u5272\u5f15<\/li>\n<\/ul>\n<\/div>\n<p>\u3053\u308c\u3089\u306e\u65bd\u7b56\u306b\u3088\u308a\u3001\u5ba2\u5358\u4fa1\u5897\u52a0\u3084\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-5\">\u307e\u3068\u3081\uff1a\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u306b\u306f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3088\u3046\uff01<\/span><\/h2>\n<ul class=\"bold\">\n<li>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u3001\u4e00\u4eba\u3072\u3068\u308a\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u65bd\u7b56\u306e\u5b9f\u884c\u306b\u6b20\u304b\u305b\u306a\u3044<\/li>\n<li>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u5206\u985e\u8ef8\u306f\u4e3b\u306b4\u3064<\/li>\n<li>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u969b\u306b\u306f\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3046\u306e\u304c\u304a\u3059\u3059\u3081<\/li>\n<\/ul>\n<p>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u306f\u9867\u5ba2\u3092\u5171\u901a\u3059\u308b\u7279\u6027\u3067\u5206\u985e\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001LTV\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u3001<span class=\"bold\">\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30d3\u30d8\u30a4\u30d3\u30a2\u30eb\u306e4\u8ef8\u3067\u5206\u985e<\/span>\u3067\u304d\u307e\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u969b\u306f\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001<span class=\"bold\">\u6839\u62e0\u306b\u57fa\u3065\u304f\u5ba2\u89b3\u7684\u306a\u7d4c\u55b6\u5224\u65ad<\/span>\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u3054\u3068\u306b\u6709\u52b9\u306a\u30d5\u30a9\u30ed\u30fc\u3092\u3057\u305f\u3044\u65b9\u306f\u3001<span class=\"marker-under bold\">\u3053\u306e\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30921\u3064\u9078\u3073\u3001\u81ea\u5e97\u8217\u306e\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u3051\u308b<\/span>\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-kokyaku-segment-framework\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_780x260.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%88\/\">\u30bb\u30b0\u30e1\u30f3\u30c8<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/%e9%a1%a7%e5%ae%a2%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%88\/\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/%e9%a1%a7%e5%ae%a2%e3%83%87%e3%83%bc%e3%82%bf\/\">\u9867\u5ba2\u30c7\u30fc\u30bf<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/%e9%a1%a7%e5%ae%a2%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90\/\">\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/kokyaku-bunseki\/\">\u9867\u5ba2\u5206\u6790<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u4e00\u53e3\u306b\u300c\u9867\u5ba2\u300d\u3068\u3044\u3063\u3066\u3082\u3001\u305d\u306e\u7279\u5fb4\u306f\u3055\u307e\u3056\u307e\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304a\u3053\u306a\u3046\u306b\u3082\u3001\u9867\u5ba2\u3092\u3069\u3046\u5206\u3051\u308c\u3070\u3088\u3044\u306e\u304b\u60a9\u3080\u65b9\u306f\u591a\u3044\u3067\u3057\u3087\u3046\u3002 \u30d3\u30b8\u30cd\u30b9\u3092\u6210\u529f\u306b\u5c0e\u304f\u306b\u306f\u3001\u9867\u5ba2\u3092\u6b63\u3057\u304f\u30bb&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyaku-segment-framework\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":6436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[4],"tags":[214,215,209,103,38],"class_list":["post-6409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-analysis","tag-214","tag-215","tag-209","tag-103","tag-kokyaku-bunseki"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/6409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=6409"}],"version-history":[{"count":7,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/6409\/revisions"}],"predecessor-version":[{"id":6437,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/6409\/revisions\/6437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/6436"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=6409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=6409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=6409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}