{"id":6289,"date":"2025-07-29T16:00:16","date_gmt":"2025-07-29T07:00:16","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/uncategorized\/targeting-marketing\/"},"modified":"2025-07-29T15:36:04","modified_gmt":"2025-07-29T06:36:04","slug":"targeting-marketing","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/uncategorized\/targeting-marketing\/","title":{"rendered":"\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u95a2\u4fc2\u6027\u3084\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u5e97\u8217\u3092\u7d4c\u55b6\u3057\u3066\u3044\u3066\u300c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u306a\u304b\u306a\u304b\u58f2\u308c\u306a\u3044\u300d\u300c\u3069\u306e\u5c64\u306b\u5411\u3051\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u3079\u304d\u304b\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u56f0\u3063\u3066\u3044\u308b\u65b9\u306f\u3044\u307e\u305b\u3093\u304b\u3002<\/p>\n<p>\u9867\u5ba2\u306b\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3059\u308b\u306b\u306f\u3001<span class=\"bold\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u6b63\u3057\u304f\u304a\u3053\u306a\u3044\u3001\u81ea\u793e\u306b\u5408\u3063\u305f\u5ba2\u5c64\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068<\/span>\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>\u4eca\u56de\u306f<span class=\"marker-under bold\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6982\u8981\u3084\u5b9f\u65bd\u306e\u6d41\u308c\u3001\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u8003\u3048\u65b9<\/span>\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u81ea\u793e\u306e\u5546\u54c1\u306b\u6700\u9069\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u72d9\u3044\u305f\u3044\u65b9\u3001\u5730\u57df\u7279\u6027\u3092\u751f\u304b\u3059\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u3064\u3044\u3066\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u305c\u3072\u6700\u5f8c\u307e\u3067\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-targeting-marketing\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_02_728x90.png\" alt=\"\u5546\u570f\u5206\u6790\u30c4\u30fc\u30eb\u3067\u5e02\u5834\u3092\u628a\u63e1\u3000\u8ca9\u4fc3\u30a8\u30ea\u30a2\u306e\u6700\u9069\u5316\u306b\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u5e02\u5834\u306e\u4e2d\u3067\u72d9\u3046\u9867\u5ba2\u5c64\u3092\u7d5e\u308a\u8fbc\u3080\u3053\u3068<\/a><ul><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u91cd\u8981\u306a\u9805\u76ee\u306e\u3072\u3068\u3064<\/a><\/li><\/ul><\/li><li><a href=\"#STP\"><span class=\"toc_number toc_depth_1\">2<\/span> \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306fSTP\u5206\u6790\u306e\u6d41\u308c\u3067\u304a\u3053\u306a\u3046<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_1\">3<\/span> \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u5730\u57df\u7279\u6027\u3092\u751f\u304b\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u6b20\u304b\u305b\u306a\u3044<\/a><ul><li><a href=\"#1\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u7406\u75311\uff1a\u5730\u57df\u306b\u3088\u3063\u3066\u4eba\u53e3\u7279\u6027\u30fb\u30cb\u30fc\u30ba\u304c\u7570\u306a\u308b\u305f\u3081<\/a><\/li><li><a href=\"#2\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u7406\u75312\uff1a\u30ea\u30bd\u30fc\u30b9\u3092\u6709\u52b9\u6d3b\u7528\u3059\u308b\u305f\u3081<\/a><\/li><li><a href=\"#3\"><span class=\"toc_number toc_depth_2\">3.3<\/span> \u7406\u75313\uff1a\u7af6\u5408\u4ed6\u793e\u3068\u5dee\u5225\u5316\u3059\u308b\u305f\u3081<\/a><\/li><\/ul><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081\uff1a\u9069\u5207\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6210\u529f\u306b\u3064\u306a\u3052\u3088\u3046\uff01<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u5e02\u5834\u306e\u4e2d\u3067\u72d9\u3046\u9867\u5ba2\u5c64\u3092\u7d5e\u308a\u8fbc\u3080\u3053\u3068<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/07\/targeting-marketing02.jpg\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-6290\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/07\/targeting-marketing02.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/07\/targeting-marketing02-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/07\/targeting-marketing02-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/07\/targeting-marketing02-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span class=\"bold\">\u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d<\/span>\u3068\u306f\u3001<span class=\"marker-under bold\">\u5e02\u5834\u3092\u3044\u304f\u3064\u304b\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u305f\u4e2d\u304b\u3089\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u9069\u3057\u305f\u5ba2\u5c64\u3092\u9078\u3076\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5<\/span>\u3067\u3059\u3002\u4e3b\u306a\u76ee\u7684\u306f\u3001\u5546\u54c1\u306e\u8cfc\u5165\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u5ba2\u5c64\u3092\u660e\u78ba\u306b\u3057\u3066\u3001\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u3001\u9650\u3089\u308c\u305f\u7d4c\u55b6\u8cc7\u6e90\u306e\u4e2d\u3067\u304a\u3053\u306a\u3046\u65bd\u7b56\u306e\u52b9\u679c\u304c\u6700\u5927\u5316\u3055\u308c\u3001<span class=\"bold\">\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u5411\u4e0a\u3084\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u7372\u5f97<\/span>\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-2\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u91cd\u8981\u306a\u9805\u76ee\u306e\u3072\u3068\u3064<\/span><\/h3>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u57fa\u76e4\u3092\u652f\u3048\u308b\u3001\u91cd\u8981\u306a\u9805\u76ee\u306e\u3072\u3068\u3064\u3067\u3059\u3002<\/p>\n<p><span class=\"bold\">\u300c\u8ab0\u306b\u5411\u3051\u3066\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5c4a\u3051\u308b\u304b\u300d<\/span>\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u306f\u3001\u96c6\u5ba2\u65bd\u7b56\u3084\u8ca9\u4fc3\u65bd\u7b56\u306e\u7cbe\u5ea6\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u30cb\u30fc\u30ba\u30fb\u4fa1\u5024\u89b3\u306a\u3069\u304c\u591a\u69d8\u5316\u3059\u308b\u4e2d\u3067\u3001\u3059\u3079\u3066\u306e\u5c64\u306b\u4e00\u5f8b\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304a\u3053\u306a\u3044\u3001\u753b\u4e00\u7684\u306a\u5546\u54c1\u3092\u63d0\u4f9b\u3057\u3066\u3082\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u304c\u96e3\u3057\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a34\u6c42\u529b\u3084\u5e83\u544a\u52b9\u679c\u306e\u6700\u5927\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u3053\u3067\u6c42\u3081\u3089\u308c\u308b\u306e\u306f\u3001<span class=\"marker-under bold\">\u81ea\u793e\u306e\u5f37\u307f\u3068\u5408\u81f4\u3059\u308b\u5e02\u5834\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u3066\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068<\/span>\u3067\u3059\u3002\u7684\u78ba\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u304f\u307f\u53d6\u3063\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3082\u9ad8\u307e\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2><span id=\"STP\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306fSTP\u5206\u6790\u306e\u6d41\u308c\u3067\u304a\u3053\u306a\u3046<\/span><\/h2>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308b\u300cSTP\u5206\u6790\u300d\u306e\u904e\u7a0b\u3067\u304a\u3053\u306a\u3044\u307e\u3059\u3002<\/p>\n<p>STP\u5206\u6790\u306f\u3001<span class=\"bold\">\u5e02\u5834\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u3051\u3066\u6349\u3048\u3001\u72d9\u3046\u3079\u304d\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u6c7a\u3081\u3001\u81ea\u793e\u3084\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u5b9a\u3081\u308b<\/span>\u3053\u3068\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65b9\u5411\u6027\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<div class=\"primary-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300aSTP\u5206\u6790\u306e\u9805\u76ee\u3068\u9806\u5e8f\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08Segmentation\uff09\uff1a\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b<\/li>\n<li>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08Targeting\uff09\uff1a\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u9078\u5b9a\u3059\u308b<\/li>\n<li>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff08Positioning\uff09\uff1a\u5e02\u5834\u3067\u306e\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u660e\u78ba\u306b\u3059\u308b<\/li>\n<\/ul>\n<\/div>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308bSTP\u5206\u6790\u3084\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u7684\u78ba\u306b\u304a\u3053\u306a\u3046\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300c6R\u300d\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/targeting-sennryaku\/?grid=media-mm-blog-linkcard&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-linkcard-targeting-marketing\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img src='\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2200\/12\/targeting-senryaku01-300x200.png' alt=''\/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u52dd\u3066\u308b\u5e02\u5834\u3092\u898b\u3064\u3051\u3088\u3046\uff01\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac <\/div>\r\n<div class=\"blog-card-excerpt\">\u7af6\u4e89\u304c\u6fc0\u3057\u3044\u5e02\u5834\u3067\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u3092\u3064\u304b\u3080\u306b\u306f\u3001\u7684\u78ba\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u3088\u3063\u3066\u81ea\u793e\u306e\u5f37\u307f\u3092\u751f\u304b\u305b\u308b\u3001\u3064\u307e\u308a\u300c\u52dd\u3066\u308b\u5e02\u5834\u300d\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 \u3057\u304b\u3057\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u304a\u3053\u306a\u3046\u306b\u3042\u305f\u3063\u3066\u306f\u300c\u30bf\u2026<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div>\n<h2><span id=\"i-3\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u5730\u57df\u7279\u6027\u3092\u751f\u304b\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u6b20\u304b\u305b\u306a\u3044<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/07\/targeting-marketing03.jpg\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-6291\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/07\/targeting-marketing03.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/07\/targeting-marketing03-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/07\/targeting-marketing03-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/07\/targeting-marketing03-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u9069\u5207\u306b\u304a\u3053\u306a\u3046\u3068\u3001<\/p>\n<ul class=\"bold\">\n<li>\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u9ad8\u3044\u95a2\u5fc3\u3092\u6301\u3064\u5ba2\u5c64\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b<\/li>\n<li>\u8a34\u6c42\u529b\u306e\u9ad8\u3044\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u884c\u3067\u304d\u308b<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u3092\u6700\u9069\u5316\u3067\u304d\u308b<\/li>\n<\/ul>\n<p>\u306a\u3069\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u3092\u3055\u3089\u306b\u9ad8\u3081\u3066\u65bd\u7b56\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001<span class=\"marker-under bold\">\u5730\u57df\u306e\u7279\u6027\u306b\u5408\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068<\/span>\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u4e3b\u306a\u7406\u7531\u3068\u3057\u3066\u3001\u6b21\u306e3\u3064\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u5730\u57df\u306b\u3088\u3063\u3066\u4eba\u53e3\u7279\u6027\u30fb\u30cb\u30fc\u30ba\u304c\u7570\u306a\u308b\u305f\u3081<\/li>\n<li>\u30ea\u30bd\u30fc\u30b9\u3092\u6709\u52b9\u6d3b\u7528\u3059\u308b\u305f\u3081<\/li>\n<li>\u7af6\u5408\u4ed6\u793e\u3068\u5dee\u5225\u5316\u3059\u308b\u305f\u3081<\/li>\n<\/ul>\n<p>\u9069\u5207\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u304a\u3053\u306a\u3046\u305f\u3081\u306b\u5730\u57df\u7279\u6027\u3092\u751f\u304b\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u5fc5\u8981\u306a\u306e\u306f\u306a\u305c\u304b\u3001\u305d\u308c\u305e\u308c\u4ee5\u4e0b\u3067\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"1\">\u7406\u75311\uff1a\u5730\u57df\u306b\u3088\u3063\u3066\u4eba\u53e3\u7279\u6027\u30fb\u30cb\u30fc\u30ba\u304c\u7570\u306a\u308b\u305f\u3081<\/span><\/h3>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u5730\u57df\u7279\u6027\u3092\u751f\u304b\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u6b20\u304b\u305b\u306a\u3044\u7406\u7531\u306e1\u3064\u306f\u3001<span class=\"bold\">\u5730\u57df\u3054\u3068\u306b\u4f4f\u6c11\u306e\u5e74\u9f62\u5c64\u3084\u4e16\u5e2f\u69cb\u6210\u3001\u6587\u5316\u3001\u4fa1\u5024\u89b3\u306a\u3069\u304c\u7570\u306a\u308b\u3053\u3068<\/span>\u3067\u3059\u3002<\/p>\n<p>\u3082\u3057\u3001\u5730\u57df\u7279\u6027\u3092\u7121\u8996\u3057\u3066\u4e00\u5f8b\u306e\u6226\u7565\u3092\u53d6\u3063\u305f\u5834\u5408\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3068\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u5408\u308f\u305a\u3001\u96c6\u5ba2\u3084\u58f2\u4e0a\u306b\u7d50\u3073\u3064\u304b\u306a\u3044\u304a\u305d\u308c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u5730\u57df\u306e\u5b9f\u60c5\u3092\u8e0f\u307e\u3048\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u3092\u3059\u308b\u3053\u3068\u3067\u3001<span class=\"marker-under bold\">\u305d\u306e\u5730\u57df\u3067\u751f\u6d3b\u3059\u308b\u4eba\u3005\u306e\u30cb\u30fc\u30ba\u3084\u4fa1\u5024\u89b3\u306b\u5408\u3046\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u52b9\u679c\u7684\u306b\u5c4a\u3051\u3089\u308c\u308b<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"2\">\u7406\u75312\uff1a\u30ea\u30bd\u30fc\u30b9\u3092\u6709\u52b9\u6d3b\u7528\u3059\u308b\u305f\u3081<\/span><\/h3>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u306e\u306b\u5730\u57df\u7279\u6027\u3092\u751f\u304b\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u91cd\u8981\u306a\u7406\u7531\u306f\u3001<span class=\"bold\">\u30ea\u30bd\u30fc\u30b9\u3092\u6709\u52b9\u6d3b\u7528\u3059\u308b\u305f\u3081<\/span>\u3067\u3059\u3002<\/p>\n<p>\u4f01\u696d\u304c\u6301\u3064\u4e88\u7b97\u3084\u4eba\u54e1\u30fb\u6642\u9593\u306a\u3069\u306e\u30ea\u30bd\u30fc\u30b9\u306b\u306f\u3001\u9650\u308a\u304c\u3042\u308a\u307e\u3059\u3002\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\u3001<span class=\"marker-under bold\">\u300c\u3069\u3053\u3067\u30fb\u8ab0\u306b\u30fb\u4f55\u3092\u5c4a\u3051\u308b\u304b\u300d\u3092\u660e\u78ba\u306b\u3057\u305f\u6226\u7565\u7684\u306a\u65bd\u7b56<\/span>\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>\u5730\u57df\u7279\u6027\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u9700\u8981\u304c\u9ad8\u304f\u3001\u53cd\u5fdc\u3092\u898b\u8fbc\u3081\u308b\u30a8\u30ea\u30a2\u306b\u9650\u5b9a\u3057\u305f\u3001\u91cd\u70b9\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001<span class=\"bold\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5730\u57df\u3054\u3068\u306b\u6700\u9069\u5316\u3059\u308b\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u304c\u4e0a\u304c\u308b<\/span>\u305f\u3081\u3001\u30ea\u30bd\u30fc\u30b9\u306e\u7121\u99c4\u9063\u3044\u3092\u9632\u304e\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3082\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3><span id=\"3\">\u7406\u75313\uff1a\u7af6\u5408\u4ed6\u793e\u3068\u5dee\u5225\u5316\u3059\u308b\u305f\u3081<\/span><\/h3>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u5411\u4e0a\u306b\u304a\u3044\u3066\u3001\u5730\u57df\u7279\u6027\u3092\u751f\u304b\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u91cd\u8981\u306a\u7406\u7531\u306f\u3001<span class=\"bold\">\u7af6\u5408\u4ed6\u793e\u3068\u5dee\u5225\u5316\u3059\u308b\u305f\u3081<\/span>\u3067\u3059\u3002<\/p>\n<p>\u7279\u306b\u7af6\u5408\u304c\u591a\u3044\u5e02\u5834\u306e\u5834\u5408\u3001\u5358\u306b\u826f\u3044\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3082\u9867\u5ba2\u306b\u9078\u3070\u308c\u308b\u306e\u306f\u96e3\u3057\u304f\u3001\u81ea\u5e97\u8217\u3092\u5229\u7528\u3057\u7d9a\u3051\u3066\u3082\u3089\u3046\u306b\u306f\u3001\u4ed6\u793e\u3068\u7570\u306a\u308b\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u91cd\u8981\u306a\u306e\u304c\u3001\u5730\u57df\u7279\u6027\u3092\u751f\u304b\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u3059\u3002<span class=\"marker-under bold\">\u5730\u57df\u3054\u3068\u306e\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u306b\u7740\u76ee\u3057\u3066\u8a34\u6c42\u3059\u308b\u3068\u3001\u4ed6\u793e\u306b\u306f\u306a\u3044\u4fa1\u5024\u3092\u6253\u3061\u51fa\u305b\u308b<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u5730\u57df\u5bc6\u7740\u578b\u306e\u30b5\u30fc\u30d3\u30b9\u307e\u305f\u306f\u5730\u57df\u9650\u5b9a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u306f\u3001\u9867\u5ba2\u306b\u89aa\u8fd1\u611f\u3084\u7279\u5225\u611f\u3092\u4e0e\u3048\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u5730\u57df\u306b\u6839\u3056\u3057\u305f\u6226\u7565\u3092\u5c55\u958b\u3057\u3066\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u3067<span class=\"bold\">\u81ea\u793e\u306e\u5f37\u307f\u3092\u6253\u3061\u51fa\u3057<\/span>\u3001\u3088\u308a\u97ff\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"i-4\">\u307e\u3068\u3081\uff1a\u9069\u5207\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6210\u529f\u306b\u3064\u306a\u3052\u3088\u3046\uff01<\/span><\/h2>\n<ul class=\"bold\">\n<li>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u5e02\u5834\u306e\u4e2d\u3067\u72d9\u3046\u5ba2\u5c64\u3092\u7d5e\u308a\u8fbc\u3080\u3053\u3068<\/li>\n<li>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306fSTP\u5206\u6790\u306e\u6d41\u308c\u3067\u304a\u3053\u306a\u3046<\/li>\n<li>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u5411\u4e0a\u306b\u306f\u3001\u5730\u57df\u7279\u6027\u3092\u751f\u304b\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u6b20\u304b\u305b\u306a\u3044<\/li>\n<\/ul>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001STP\u5206\u6790\u306e\u904e\u7a0b\u306b\u304a\u3044\u3066\u5e02\u5834\u3092\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u306e\u306b\u9069\u3057\u305f\u5ba2\u5c64\u3092\u9078\u3076\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u4e0a\u3067\u4e0d\u53ef\u6b20\u306a\u306e\u306f\u3001<span class=\"bold\">\u5730\u57df\u7279\u6027\u3092\u751f\u304b\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/span>\u3067\u3059\u3002\u7406\u7531\u306b\u306f\u3001\u5730\u57df\u3054\u3068\u306b\u4eba\u53e3\u7279\u6027\u30fb\u30cb\u30fc\u30ba\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u6709\u52b9\u6d3b\u7528\u3059\u308b\u305f\u3081\u3001\u7af6\u5408\u4ed6\u793e\u3068\u5dee\u5225\u5316\u3059\u308b\u305f\u3081\u306e3\u3064\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u304b\u3089\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u65b9\u306f\u3001<span class=\"marker-under bold\">\u73fe\u5728\u306e\u8ca9\u58f2\u30a8\u30ea\u30a2\u3067\u3001\u6700\u3082\u58f2\u4e0a\u304c\u9ad8\u3044\u30a8\u30ea\u30a2\u306e\u4f4f\u6c11\u5c5e\u6027\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068<\/span>\u304b\u3089\u59cb\u3081\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u30a8\u30ea\u30a2\u306e\u4f4f\u6c11\u5c5e\u6027\u3092\u78ba\u8a8d\u3059\u308b\u306b\u306f\u3001<span class=\"bold\">\u58f2\u4e0a\u304c\u9ad8\u3044\u30a8\u30ea\u30a2\u3092\u6d17\u3044\u51fa\u3057\u3001\u30c7\u30fc\u30bf\u3092\u91cd\u306d\u3066\u8868\u793a\u3067\u304d\u308bGIS\uff08\u5730\u7406\u60c5\u5831\u30b7\u30b9\u30c6\u30e0\uff09\u30c4\u30fc\u30eb<\/span>\u3092\u4f7f\u3063\u3066\u5b9a\u91cf\u7684\u306b\u5206\u6790\u3059\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002GIS\u30c4\u30fc\u30eb\u306e\u6982\u8981\u3084\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb\u306b\u3064\u3044\u3066\u3001\u8a73\u3057\u304f\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/areamarketing\/gis-tsu-ru\/?grid=media-mm-blog-linkcard&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-linkcard-targeting-marketing\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img src='\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/03\/gis-tsu-ru01-300x200.jpg' alt=''\/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">GIS\u30c4\u30fc\u30eb\u306e\u5fc5\u8981\u6027\u3068\u306f\uff1f\u7121\u6599\u30c4\u30fc\u30eb\u3068\u6709\u6599\u30c4\u30fc\u30eb\u306e\u9055\u3044\u3082\u89e3\u8aac <\/div>\r\n<div class=\"blog-card-excerpt\">GIS\u3092\u6d3b\u7528\u3057\u3066\u5e97\u8217\u306e\u51fa\u5e97\u5730\u3092\u6c7a\u3081\u308b\u3068\u3001\u5730\u7406\u7684\u306a\u60c5\u5831\u3092\u53ef\u8996\u5316\u3055\u305b\u3066\u3055\u307e\u3056\u307e\u306a\u5206\u6790\u304c\u3067\u304d\u307e\u3059\u3002GIS\u30c4\u30fc\u30eb\u3092\u6b63\u3057\u304f\u4f7f\u3046\u3053\u3068\u3067\u3001\u53d6\u308a\u6271\u3046\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u9069\u3057\u305f\u571f\u5730\u3092\u898b\u6975\u3081\u3084\u3059\u304f\u306a\u308a\u3001\u65b0\u898f\u51fa\u5e97\u306e\u6210\u529f\u7387\u3092\u9ad8\u3081\u2026<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-targeting-marketing\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_02_780x260.png\" alt=\"\u5546\u570f\u5206\u6790\u30c4\u30fc\u30eb\u3067\u5e02\u5834\u3092\u628a\u63e1\u3000\u8ca9\u4fc3\u30a8\u30ea\u30a2\u306e\u6700\u9069\u5316\u306b\"><\/a><\/p>\r\n<\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/area-marketing\/\">\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/targeting\/\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/marketing\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki-shuhou\/\">\u5206\u6790\u624b\u6cd5<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u5e97\u8217\u3092\u7d4c\u55b6\u3057\u3066\u3044\u3066\u300c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u306a\u304b\u306a\u304b\u58f2\u308c\u306a\u3044\u300d\u300c\u3069\u306e\u5c64\u306b\u5411\u3051\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u3079\u304d\u304b\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u56f0\u3063\u3066\u3044\u308b\u65b9\u306f\u3044\u307e\u305b\u3093\u304b\u3002 \u9867\u5ba2\u306b\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3059\u308b\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u6b63\u3057\u304f\u304a\u3053\u306a\u3044\u3001\u81ea&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/uncategorized\/targeting-marketing\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":5,"featured_media":6315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2,6],"tags":[16,51,27,61],"class_list":["post-6289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-areamarketing","category-bunseki-framework","tag-area-marketing","tag-targeting","tag-marketing","tag-bunseki-shuhou"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/6289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=6289"}],"version-history":[{"count":3,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/6289\/revisions"}],"predecessor-version":[{"id":6317,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/6289\/revisions\/6317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/6315"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=6289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=6289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=6289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}