{"id":6248,"date":"2025-06-30T23:00:34","date_gmt":"2025-06-30T14:00:34","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki-framework\/syuttennsenryaku-framework\/"},"modified":"2025-07-01T00:31:54","modified_gmt":"2025-06-30T15:31:54","slug":"syuttennsenryaku-framework","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki-framework\/syuttennsenryaku-framework\/","title":{"rendered":"\u51fa\u5e97\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u306f5\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304b\u3089\u9078\u307c\u3046\uff01\u6d3b\u7528\u4e8b\u4f8b\u3082\u89e3\u8aac"},"content":{"rendered":"<p>\u300c\u51fa\u5e97\u6226\u7565\u3092\u8003\u3048\u3066\u3044\u308b\u304c\u3001\u601d\u8003\u304c\u307e\u3068\u307e\u3089\u305a\u65b9\u5411\u6027\u304c\u660e\u78ba\u306b\u306a\u3089\u306a\u3044\u300d\u300c\u51fa\u5e97\u6226\u7565\u306b\u5f79\u7acb\u3064\u8003\u3048\u65b9\u304c\u3042\u308c\u3070\u77e5\u308a\u305f\u3044\u300d\u3068\u60a9\u3080\u65b9\u306f\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u51fa\u5e97\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u306f\u3001<span class=\"bold\">\u601d\u8003\u306e\u67a0\u7d44\u307f\u3068\u306a\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span>\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u8ad6\u7406\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u304a\u3053\u306a\u3048\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001<span class=\"marker-under bold\">\u51fa\u5e97\u6226\u7565\u306b\u751f\u304b\u305b\u308b5\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span>\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u4e8b\u4f8b\u3084\u4f7f\u3044\u5206\u3051\u65b9\u3082\u307e\u3068\u3081\u307e\u3057\u305f\u306e\u3067\u3001\u305c\u3072\u6700\u5f8c\u307e\u3067\u8aad\u3093\u3067\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool02?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-syuttennsenryaku-framework\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_03_728x90.png\" alt=\"\u5546\u570f\u5206\u6790\u3067\u5e02\u5834\u3092\u628a\u63e1\u3002\u65b0\u898f\u51fa\u5e97\u306e\u8abf\u67fb\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u3002\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#5\"><span class=\"toc_number toc_depth_1\">1<\/span> \u51fa\u5e97\u6226\u7565\u306b\u751f\u304b\u305b\u308b5\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/a><ul><li><a href=\"#15W1H\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u51fa\u5e97\u6226\u7565\u306b\u751f\u304b\u305b\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u305d\u306e1\uff1a5W1H<\/a><\/li><li><a href=\"#23C\"><span class=\"toc_number toc_depth_2\">1.2<\/span> \u51fa\u5e97\u6226\u7565\u306b\u751f\u304b\u305b\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u305d\u306e2\uff1a3C\u5206\u6790<\/a><\/li><li><a href=\"#3STP\"><span class=\"toc_number toc_depth_2\">1.3<\/span> \u51fa\u5e97\u6226\u7565\u306b\u751f\u304b\u305b\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u305d\u306e3\uff1aSTP\u5206\u6790<\/a><\/li><li><a href=\"#4SWOT\"><span class=\"toc_number toc_depth_2\">1.4<\/span> \u51fa\u5e97\u6226\u7565\u306b\u751f\u304b\u305b\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u305d\u306e4\uff1aSWOT\u5206\u6790<\/a><\/li><li><a href=\"#5PEST\"><span class=\"toc_number toc_depth_2\">1.5<\/span> \u51fa\u5e97\u6226\u7565\u306b\u751f\u304b\u305b\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u305d\u306e5\uff1aPEST\u5206\u6790<\/a><\/li><\/ul><\/li><li><a href=\"#2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u51fa\u5e97\u6226\u7565\u306e\u7acb\u6848\u306b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u305f\u4e8b\u4f8b2\u9078<\/a><ul><li><a href=\"#1\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u4e8b\u4f8b1\uff1a\u5730\u65b9\u90fd\u5e02\u306b\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u3092\u51fa\u5e97\u3059\u308b\u5834\u5408<\/a><\/li><li><a href=\"#2-2\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u4e8b\u4f8b2\uff1a\u90ca\u5916\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u306b\u30d1\u30f3\u5c4b\u3092\u51fa\u5e97\u3059\u308b\u5834\u5408<\/a><\/li><\/ul><\/li><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">3<\/span> \u51fa\u5e97\u6226\u7565\u3067\u306f\u76ee\u7684\u3084\u6bb5\u968e\u306b\u5fdc\u3058\u3066\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3044\u5206\u3051\u3088\u3046<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081\uff1a\u51fa\u5e97\u6226\u7565\u306e\u76ee\u7684\u30fb\u6bb5\u968e\u306b\u5408\u308f\u305b\u3066\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3044\u5206\u3051\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2><span id=\"5\">\u51fa\u5e97\u6226\u7565\u306b\u751f\u304b\u305b\u308b5\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/07\/shuttenn-sennryaku-hure-muwa-ku02.jpg\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-6257\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/07\/shuttenn-sennryaku-hure-muwa-ku02.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/07\/shuttenn-sennryaku-hure-muwa-ku02-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/07\/shuttenn-sennryaku-hure-muwa-ku02-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/07\/shuttenn-sennryaku-hure-muwa-ku02-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br \/>\n\u51fa\u5e97\u6226\u7565\u306e\u7acb\u6848\u306b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u7528\u3059\u308b\u3068\u8ad6\u7406\u7acb\u3066\u3066\u8003\u3048\u3089\u308c\u308b\u305f\u3081\u3001\u5ba2\u89b3\u7684\u306a\u5224\u65ad\u3084\u30b9\u30e0\u30fc\u30ba\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u4eca\u56de\u53d6\u308a\u4e0a\u3052\u308b\u306e\u306f\u3001\u6b21\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>5W1H<\/li>\n<li>3C\u5206\u6790<\/li>\n<li>STP\u5206\u6790<\/li>\n<li>SWOT\u5206\u6790<\/li>\n<li>PEST\u5206\u6790<\/li>\n<\/ul>\n<p>\u3053\u306e5\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u51fa\u5e97\u6226\u7565\u306b\u3069\u3046\u6d3b\u7528\u3059\u3079\u304d\u304b\u3001\u305d\u308c\u305e\u308c\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"15W1H\">\u51fa\u5e97\u6226\u7565\u306b\u751f\u304b\u305b\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u305d\u306e1\uff1a5W1H<\/span><\/h3>\n<p>\u300c5W1H\u300d\u306f\u7269\u4e8b\u3092\u6574\u7406\u3057\u3066\u3001\u65b9\u5411\u6027\u3092\u660e\u78ba\u306b\u3059\u308b\u3068\u304d\u306b\u4f7f\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001<span class=\"marker-under bold\">\u3044\u3064\uff08When\uff09\u3001\u3069\u3053\u3067\uff08Where\uff09\u3001\u8ab0\u304c\uff08Who\uff09\u3001\u4f55\u3092\uff08What\uff09\u3001\u306a\u305c\uff08Why\uff09\u3001<\/span>\u3069\u306e\u3088\u3046\u306b\uff08How\uff09\u306e6\u9805\u76ee\u306b\u3042\u3066\u306f\u3081\u3066\u8003\u3048\u307e\u3059\u3002<\/p>\n<p>5W1H\u3092\u51fa\u5e97\u6226\u7565\u306e\u7acb\u6848\u306b\u4f7f\u3046\u5834\u5408\u3001\u305d\u308c\u305e\u308c\u306e\u9805\u76ee\u306f\u6b21\u306e\u3088\u3046\u306b\u7f6e\u304d\u63db\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u3044\u3064\u51fa\u5e97\u3059\u308b\u304b\uff08When\uff09<\/li>\n<li>\u3069\u3053\u306b\u51fa\u5e97\u3059\u308b\u304b\uff08Where\uff09<\/li>\n<li>\u8ab0\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u304b\uff08Who\uff09<\/li>\n<li>\u4f55\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u304b\uff08What\uff09<\/li>\n<li>\u306a\u305c\u51fa\u5e97\u3059\u308b\u306e\u304b\uff08Why\uff09<\/li>\n<li>\u3069\u3046\u3084\u3063\u3066\u51fa\u5e97\u3059\u308b\u304b\uff08How\uff09<\/li>\n<\/ul>\n<p>5W1H\u3067\u5927\u67a0\u3092\u6c7a\u3081\u3001\u4ed6\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u5177\u4f53\u7684\u306a\u5206\u6790\u3092\u304a\u3053\u306a\u3063\u3066\u51fa\u5e97\u6226\u7565\u3092\u7acb\u3066\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"23C\">\u51fa\u5e97\u6226\u7565\u306b\u751f\u304b\u305b\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u305d\u306e2\uff1a3C\u5206\u6790<\/span><\/h3>\n<p>\u51fa\u5e97\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u306b\u306f\u30013C\u5206\u6790\u3082\u6d3b\u7528\u53ef\u80fd\u3067\u3059\u3002<br \/>\n\u300c3C\u5206\u6790\u300d\u306f<span class=\"bold\">\u81ea\u793e\uff08Company\uff09\u3001\u9867\u5ba2\uff08Customer\uff09\u3001\u7af6\u5408\uff08Competitor\uff09\u306e3\u3064\u306e\u8996\u70b9<\/span>\u304b\u3089\u73fe\u72b6\u3092\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001\u51fa\u5e97\u306e\u53ef\u80fd\u6027\u3092\u6b21\u306e\u3088\u3046\u306b\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u81ea\u793e\uff08Company\uff09\uff1a\u81ea\u793e\u306e\u5f37\u307f\u30fb\u5f31\u307f\u3092\u6d17\u3044\u51fa\u3057\u3001\u51fa\u5e97\u4e88\u5b9a\u5730\u3067\u901a\u7528\u3059\u308b\u304b\u3001\u30ea\u30bd\u30fc\u30b9\u306f\u8db3\u308a\u308b\u304b\u3001\u7d4c\u55b6\u3092\u7d99\u7d9a\u3067\u304d\u308b\u304b\u3092\u691c\u8a0e\u3059\u308b<\/li>\n<li>\u9867\u5ba2\uff08Customer\uff09\uff1a\u51fa\u5e97\u5019\u88dc\u5730\u306b\u5b58\u5728\u3059\u308b\u6f5c\u5728\u9867\u5ba2\u306e\u5e74\u9f62\u5c64\u3084\u6027\u5225\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u8cfc\u8cb7\u884c\u52d5\u306a\u3069\u3092\u628a\u63e1\u3059\u308b<\/li>\n<li>\u7af6\u5408\uff08Competitor\uff09\uff1a\u51fa\u5e97\u5019\u88dc\u5730\u306b\u5b58\u5728\u3059\u308b\u7af6\u5408\u5e97\u306e\u696d\u614b\u3084\u4fa1\u683c\u5e2f\u3001\u55b6\u696d\u6642\u9593\u306a\u3069\u304b\u3089\u3001\u81ea\u793e\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u691c\u8a0e\u3059\u308b<\/li>\n<\/ul>\n<p><span class=\"marker-under bold\">\u81ea\u793e\u3092\u5185\u90e8\u74b0\u5883\u3001\u9867\u5ba2\u30fb\u7af6\u5408\u3092\u5916\u90e8\u74b0\u5883\u3068\u3057\u3066\u8003\u3048\u308b<\/span>\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8996\u70b9\u3067\u51fa\u5e97\u306e\u53ef\u80fd\u6027\u3092\u5224\u65ad\u3057\u3084\u3059\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"3STP\">\u51fa\u5e97\u6226\u7565\u306b\u751f\u304b\u305b\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u305d\u306e3\uff1aSTP\u5206\u6790<\/span><\/h3>\n<p>\u300cSTP\u5206\u6790\u300d\u306f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08Segmentation\uff09\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08Targeting\uff09\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff08Positioning\uff09\u306e3\u6307\u6a19\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u51fa\u5e97\u6226\u7565\u306bSTP\u5206\u6790\u3092\u7528\u3044\u308b\u5834\u5408\u3001\u6b21\u306e\u9806\u3067\u5206\u6790\u3092\u304a\u3053\u306a\u3044\u307e\u3059\u3002<\/p>\n<ol class=\"bold\">\n<li>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a\u51fa\u5e97\u5019\u88dc\u5730\u3092\u9867\u5ba2\u5c5e\u6027\u3084\u30cb\u30fc\u30ba\u3054\u3068\u306b\u7d30\u5206\u5316\u3059\u308b<\/li>\n<li>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1a\u7d30\u5206\u5316\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u304b\u3089\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u751f\u304b\u305b\u308b\u9867\u5ba2\u5c64\u3092\u9078\u3076<\/li>\n<li>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\u3092\u660e\u78ba\u306b\u3057\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u6253\u3061\u51fa\u3059<\/li>\n<\/ol>\n<p>\u51fa\u5e97\u6226\u7565\u306bSTP\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u9700\u8981\u306e\u3042\u308b\u5e02\u5834\u3084\u9867\u5ba2\u3092\u767a\u898b\u3067\u304d\u308b\u305f\u3081\u3001\u51fa\u5e97\u306e\u53ef\u80fd\u6027\u306b\u3064\u3044\u3066\u306e\u5224\u65ad\u306f\u3082\u3061\u308d\u3093\u3001\u51fa\u5e97\u5f8c\u306b\u81ea\u793e\u306e\u5f37\u307f\u3092\u751f\u304b\u3057\u305f\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"4SWOT\">\u51fa\u5e97\u6226\u7565\u306b\u751f\u304b\u305b\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u305d\u306e4\uff1aSWOT\u5206\u6790<\/span><\/h3>\n<p><span class=\"bold\">\u300cSWOT\u5206\u6790\u300d\u3068\u306f\u3001\u81ea\u793e\u306e\u5185\u90e8\u8981\u56e0\u3068\u306a\u308b\u3001\u5f37\u307f\uff08Strength\uff09\u3068\u5f31\u307f\uff08Weakness\uff09\u3001<br \/>\n\u5916\u90e8\u8981\u56e0\u3067\u3042\u308b\u6a5f\u4f1a\uff08Opportunity\uff09\u3068\u8105\u5a01\uff08Threat\uff09\u3092\u5bfe\u6bd4\u3055\u305b\u3066\u5206\u6790\u3059\u308b\u624b\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<p>\u51fa\u5e97\u6226\u7565\u3067\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u6307\u6a19\u3092\u6b21\u306e\u3088\u3046\u306a\u8003\u3048\u65b9\u3067\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n<table>\n<tbody>\n<tr>\n<td class=\"bold\" style=\"text-align: center; background-color: #3b5998; color: #ffffff;\" width=\"10%\"><\/td>\n<td class=\"bold\" style=\"text-align: center; background-color: #3b5998; color: #ffffff;\" width=\"45%\">\u30d7\u30e9\u30b9\u8981\u56e0<\/td>\n<td class=\"bold\" style=\"text-align: center; background-color: #3b5998; color: #ffffff;\">\u30de\u30a4\u30ca\u30b9\u8981\u56e0<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\">\u5185\u90e8<br \/>\u8981\u56e0<\/td>\n<td>\n<div class=\"success-box\" style=\"margin-bottom: 0px;\">\n<p style=\"margin-bottom: 0px;\"><span class=\"bold\">\u3010\u5f37\u307f\uff08S\uff09\u3011<\/span><br \/>\n\u81ea\u793e\u304c\u7af6\u5408\u3088\u308a\u512a\u308c\u3066\u3044\u308b\u70b9\u3001\u51fa\u5e97\u3067\u751f\u304b\u305b\u308b\u30ea\u30bd\u30fc\u30b9\u306f\u4f55\u304b\uff1f<\/p>\n<\/div>\n<p style=\"margin-bottom: 0px;\">\uff08\u4f8b\uff09<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u591a\u3055<\/li>\n<li>\u72ec\u81ea\u306e\u30e1\u30cb\u30e5\u30fc\u3084\u6280\u8853<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5<\/li>\n<li>\u672c\u90e8\u304b\u3089\u306e\u51fa\u5e97\u652f\u63f4\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b\u3000\u306a\u3069<\/li>\n<\/ul>\n<\/td>\n<td>\n<div class=\"success-box\" style=\"margin-bottom: 0px;\">\n<p style=\"margin-bottom: 0px;\"><span class=\"bold\">\u3010\u5f31\u307f\uff08W\uff09\u3011<\/span><br \/>\n\u7af6\u5408\u3068\u6bd4\u3079\u3066\u52a3\u3063\u3066\u3044\u308b\u70b9\u3001\u51fa\u5e97\u6642\u306b\u61f8\u5ff5\u3055\u308c\u308b\u5185\u90e8\u306e\u8ab2\u984c\u306f\u4f55\u304b\uff1f<\/p>\n<\/div>\n<p style=\"margin-bottom: 0px;\">\uff08\u4f8b\uff09<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u4eba\u624b\u4e0d\u8db3<\/li>\n<li>\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u5c5e\u4eba\u5316<\/li>\n<li>\u65e2\u5b58\u5e97\u8217\u3088\u308a\u958b\u696d\u8cc7\u91d1\u304c\u5c11\u306a\u3044\u3000\u306a\u3069<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\">\u5916\u90e8<br \/>\u8981\u56e0<\/td>\n<td>\n<div class=\"success-box\" style=\"margin-bottom: 0px;\">\n<p style=\"margin-bottom: 0px;\"><span class=\"bold\">\u3010\u6a5f\u4f1a\uff08O\uff09\u3011<\/span><br \/>\n\u51fa\u5e97\u306e\u6210\u529f\u306b\u3064\u306a\u304c\u308b\u5916\u90e8\u8981\u56e0\u306f\u4f55\u304b\uff1f<\/p>\n<\/div>\n<p style=\"margin-bottom: 0px;\">\uff08\u4f8b\uff09<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u5897\u3048\u3066\u3044\u308b\u30a8\u30ea\u30a2<\/li>\n<li>\u7af6\u5408\u304c\u64a4\u9000\u3057\u305f<\/li>\n<li>\u30c8\u30ec\u30f3\u30c9\u6027\u306e\u9ad8\u3044\u30b8\u30e3\u30f3\u30eb\u3000\u306a\u3069<\/li>\n<\/ul>\n<\/td>\n<td>\n<div class=\"success-box\" style=\"margin-bottom: 0px;\">\n<p style=\"margin-bottom: 0px;\"><span class=\"bold\">\u3010\u8105\u5a01\uff08T\uff09\u3011<\/span><br \/>\n\u51fa\u5e97\u5f8c\u306e\u904b\u55b6\u306b\u60aa\u5f71\u97ff\u3092\u53ca\u307c\u3059\u304a\u305d\u308c\u306e\u3042\u308b\u5916\u90e8\u8981\u56e0\u306f\u4f55\u304b\uff1f<\/p>\n<\/div>\n<p style=\"margin-bottom: 0px;\">\uff08\u4f8b\uff09<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u30d6\u30e9\u30f3\u30c9\u529b\u306e\u9ad8\u3044\u7af6\u5408\u30c1\u30a7\u30fc\u30f3\u5e97\u304c\u3059\u3067\u306b\u51fa\u5e97\u3057\u3066\u3044\u308b<\/li>\n<li>\u5546\u696d\u65bd\u8a2d\u306e\u767a\u5c55\u3067\u6d88\u8cbb\u884c\u52d5\u304c\u5909\u5316<\/li>\n<li>\u4eba\u6750\u306e\u78ba\u4fdd\u304c\u96e3\u3057\u3044\u7acb\u5730\u3000\u306a\u3069<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>SWOT\u5206\u6790\u3067\u51fa\u5e97\u6226\u7565\u306e\u53ef\u80fd\u6027\u3068\u60f3\u5b9a\u3055\u308c\u308b\u8ab2\u984c\u3092\u6d17\u3044\u51fa\u3059\u3053\u3068\u3067\u3001\u6226\u7565\u7684\u306a\u7d4c\u55b6\u5224\u65ad\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3><span id=\"5PEST\">\u51fa\u5e97\u6226\u7565\u306b\u751f\u304b\u305b\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u305d\u306e5\uff1aPEST\u5206\u6790<\/span><\/h3>\n<p><span class=\"bold\">\u300cPEST\u5206\u6790\u300d\u306f\u653f\u6cbb\uff08Politics\uff09\u3001\u7d4c\u6e08\uff08Economy\uff09\u3001\u793e\u4f1a\uff08Society\uff09\u3001\u6280\u8853\uff08Technology\uff09\u306e4\u3064\u306e\u6307\u6a19<\/span>\u306b\u3088\u3063\u3066\u3001\u5e02\u5834\u306e\u7279\u5fb4\u3084\u5909\u5316\u3092\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<p>\u51fa\u5e97\u6226\u7565\u3067\u306fPEST\u5206\u6790\u3092\u6d3b\u7528\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5916\u90e8\u74b0\u5883\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li><span class=\"bold\">\u653f\u6cbb\uff08P\uff09\uff1a\u653f\u5e9c\u30fb\u81ea\u6cbb\u4f53\u306e\u65bd\u7b56\u3084\u6cd5\u5f8b\u306b\u3088\u308a\u3001\u51fa\u5e97\u306b\u6709\u5229\u30fb\u4e0d\u5229\u304c\u767a\u751f\u3059\u308b\u8981\u56e0<\/span><br \/>\n\uff08\u6709\u5229\u306a\u4f8b\uff1a\u88dc\u52a9\u91d1\u3084\u52a9\u6210\u91d1\u3092\u5229\u7528\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\uff09<\/li>\n<li><span class=\"bold\">\u7d4c\u6e08\uff08E\uff09\uff1a\u7d4c\u6e08\u52d5\u5411\u3084\u5730\u57df\u306e\u6240\u5f97\u6c34\u6e96\u304c\u51fa\u5e97\u30ea\u30b9\u30af\u306b\u3064\u306a\u304c\u308b\u8981\u56e0<\/span><br \/>\n\uff08\u4f8b\uff1a\u666f\u6c17\u5909\u52d5\u306b\u3088\u308b\u6d88\u8cbb\u884c\u52d5\u306e\u5909\u5316\u3001\u5730\u57df\u4eba\u53e3\u306e\u5897\u6e1b\u3001\u30b3\u30b9\u30c8\u306e\u4e0a\u6607\uff09<\/li>\n<li><span class=\"bold\">\u793e\u4f1a\uff08S\uff09\uff1a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3084\u4f4f\u6c11\u306e\u4fa1\u5024\u89b3\u304c\u51fa\u5e97\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0<\/span><br \/>\n\uff08\u4f8b\uff1a\u5065\u5eb7\u5fd7\u5411\u306e\u4e0a\u6607\u306b\u3088\u308b\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u98df\u54c1\u306e\u30cb\u30fc\u30ba\u5897\u52a0\uff09<\/li>\n<li><span class=\"bold\">\u6280\u8853\uff08T\uff09\uff1a\u7279\u8a31\u3084\u5546\u54c1\u5316\u306e\u6280\u8853\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u304c\u51fa\u5e97\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0<\/span><br \/>\n\uff08\u4f8b\uff1a\u30ad\u30e3\u30c3\u30b7\u30e5\u30ec\u30b9\u6c7a\u6e08\u306e\u666e\u53ca\u3001\u30e2\u30d0\u30a4\u30eb\u30aa\u30fc\u30c0\u30fc\u306e\u5c0e\u5165\uff09<\/li>\n<\/ul>\n<p>\u9805\u76ee\u5225\u306b\u5916\u90e8\u74b0\u5883\u3092\u6349\u3048\u308b\u3053\u3068\u3067\u5ba2\u89b3\u7684\u306a\u8996\u70b9\u3067\u5e02\u5834\u306e\u7279\u5fb4\u3092\u7406\u89e3\u3067\u304d\u308b\u305f\u3081\u3001\u51fa\u5e97\u6226\u7565\u306e\u6210\u529f\u306b\u3064\u306a\u3052\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"2\">\u51fa\u5e97\u6226\u7565\u306e\u7acb\u6848\u306b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u305f\u4e8b\u4f8b2\u9078<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/07\/shuttenn-sennryaku-hure-muwa-ku03.jpg\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-6258\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/07\/shuttenn-sennryaku-hure-muwa-ku03.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/07\/shuttenn-sennryaku-hure-muwa-ku03-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/07\/shuttenn-sennryaku-hure-muwa-ku03-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/07\/shuttenn-sennryaku-hure-muwa-ku03-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br \/>\n\u3053\u3053\u3067\u306f\u3001\u51fa\u5e97\u6226\u7565\u306e\u7acb\u6848\u306b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u305f\u4e8b\u4f8b\u30922\u3064\u53d6\u308a\u4e0a\u3052\u307e\u3059\u3002\u51fa\u5e97\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u306e\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3><span id=\"1\">\u4e8b\u4f8b1\uff1a\u5730\u65b9\u90fd\u5e02\u306b\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u3092\u51fa\u5e97\u3059\u308b\u5834\u5408<\/span><\/h3>\n<p>\u307e\u305a\u3001\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u3092\u65b0\u898f\u51fa\u5e97\u3057\u3088\u3046\u3068\u3059\u308b\u4f01\u696d\uff08A\u793e\uff09\u304c\u3001\u51fa\u5e97\u6226\u7565\u306e\u7acb\u6848\u306b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u305f\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>A\u793e\u304c\u51fa\u5e97\u5019\u88dc\u5730\u3068\u3057\u3066\u9078\u3093\u3060\u5730\u65b9\u90fd\u5e02\u3067\u306f\u3001\u9ad8\u9f62\u5316\u306e\u9032\u884c\u3068\u82e5\u5e74\u5c64\u306e\u90fd\u5e02\u90e8\u3078\u306e\u6d41\u51fa\u306b\u3088\u308a\u3001\u4eba\u53e3\u69cb\u9020\u304c\u5927\u304d\u304f\u5909\u5316\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u305d\u3053\u3067A\u793e\u306f\u3001\u3053\u306e\u5730\u57df\u306e\u30a4\u30f3\u30d5\u30e9\u3068\u306a\u308b\u30b9\u30fc\u30d1\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u306e\u5c55\u958b\u3092\u76ee\u6307\u3057\u30015W1H\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u305f\u51fa\u5e97\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u3053\u3068\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n<div class=\"info-box\">\n<ul style=\"margin-bottom: 0px;\">\n<li><span class=\"bold\">\u3044\u3064\u51fa\u5e97\u3059\u308b\u304b\uff08When\uff09<\/span><br \/>\n\u2192\u7af6\u5408\u304c\u64a4\u9000\u3057\u305f\u30bf\u30a4\u30df\u30f3\u30b0<\/li>\n<li><span class=\"bold\">\u3069\u3053\u306b\u51fa\u5e97\u3059\u308b\u304b\uff08Where\uff09<\/span><br \/>\n\u2192\u516c\u5171\u4ea4\u901a\u6a5f\u95a2\u3084\u516c\u5171\u65bd\u8a2d\u304c\u751f\u6d3b\u52d5\u7dda\u4e0a\u306b\u3042\u308b\u7a7a\u304d\u7269\u4ef6\u304b\u7a7a\u304d\u5730\u3092\u6d3b\u7528<\/li>\n<li><span class=\"bold\">\u8ab0\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u51fa\u5e97\u3059\u308b\u304b\uff08Who\uff09<\/span><br \/>\n\u2192\u5358\u8eab\u306e\u9ad8\u9f62\u8005\u3084\u8eca\u306e\u306a\u3044\u5b50\u80b2\u3066\u4e16\u5e2f\u306a\u3069\u3001\u8cb7\u3044\u7269\u306b\u4e0d\u4fbf\u3092\u611f\u3058\u3066\u3044\u308b\u5730\u57df\u4f4f\u6c11<\/li>\n<li><span class=\"bold\">\u4f55\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u304b\uff08What\uff09<\/span><br \/>\n\u2192\u751f\u9bae\u98df\u54c1\u30fb\u65e5\u7528\u54c1\u30fb\u60e3\u83dc\u30fb\u4ecb\u8b77\u95a2\u9023\u5546\u54c1\u306a\u3069<\/li>\n<li><span class=\"bold\">\u306a\u305c\u51fa\u5e97\u3059\u308b\u306e\u304b\uff08Why\uff09<\/span><br \/>\n\u2192\u7af6\u5408\u304c\u64a4\u9000\u3059\u308b\u3068\u751f\u6d3b\u5fc5\u9700\u54c1\u306e\u6d41\u901a\u304c\u6e1b\u308a\u3001\u4f4f\u6c11\u306e\u751f\u6d3b\u6c34\u6e96\u304c\u4f4e\u304f\u306a\u308b\u305f\u3081<\/li>\n<li><span class=\"bold\">\u3069\u3046\u3084\u3063\u3066\u51fa\u5e97\u3059\u308b\u304b\uff08How\uff09<\/span><br \/>\n\u2192\u53b3\u9078\u3057\u305f\u751f\u6d3b\u5fc5\u9700\u54c1\u3092\u7db2\u7f85\u3059\u308b\u5c0f\u898f\u6a21\u5e97\u8217\u3002\u9ad8\u9f62\u8005\u5411\u3051\u306e\u5b85\u914d\u3084\u79fb\u52d5\u8ca9\u58f2\u3082\u691c\u8a0e<\/li>\n<\/ul>\n<\/div>\n<p>5W1H\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u7269\u4e8b\u3092\u6574\u7406\u3059\u308b\u3068\u3001\u3069\u306e\u5ba2\u5c64\u306b\u3069\u3046\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u3079\u304d\u304b\u304c\u308f\u304b\u308b\u305f\u3081\u3001<br \/>\nA\u793e\u306e\u5834\u5408\u306f\u3001\u9ad8\u9f62\u8005\u5c64\u3084\u5b50\u80b2\u3066\u4e16\u5e2f\u3092\u30e1\u30a4\u30f3\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u305f<span class=\"bold\">\u300c\u5730\u57df\u30a4\u30f3\u30d5\u30e9\u3068\u3057\u3066\u306e\u6a5f\u80fd\u3092\u6301\u3064\u5e97\u8217\u300d\u3092\u76ee\u6307\u3057\u305f\u51fa\u5e97\u6226\u7565<\/span>\u3092\u7acb\u3066\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u5730\u57df\u3067<span class=\"bold\">\u300c\u8fd1\u304f\u3066\u4fbf\u5229\u3001\u5fc5\u8981\u306a\u3082\u306e\u304c\u305d\u308d\u3046\u300d\u300c\u56f0\u3063\u305f\u3068\u304d\u306b\u983c\u308c\u308b\u5e97\u300d\u3068\u3044\u3046\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u3067\u3001\u51fa\u5e97\u5f8c\u306e\u58f2\u4e0a\u3082\u5b89\u5b9a\u3057\u3084\u3059\u3044<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"2-2\">\u4e8b\u4f8b2\uff1a\u90ca\u5916\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u306b\u30d1\u30f3\u5c4b\u3092\u51fa\u5e97\u3059\u308b\u5834\u5408<\/span><\/h3>\n<p>\u6b21\u306f\u3001\u79fb\u52d5\u8ca9\u58f2\u306b\u3088\u3063\u3066\u4e00\u90e8\u306e\u5ba2\u5c64\u306b\u652f\u6301\u3055\u308c\u3066\u3044\u308b\u4f01\u696d\uff08B\u793e\uff09\u304c\u3001\u51fa\u5e97\u6226\u7565\u306e\u7acb\u6848\u306b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u305f\u4e8b\u4f8b\u3067\u3059\u3002<\/p>\n<p>\u5730\u57df\u60c5\u5831\u3092\u53ce\u96c6\u30fb\u5206\u6790\u3057\u305fB\u793e\u306f\u3001<span class=\"bold\">\u30d5\u30a1\u30df\u30ea\u30fc\u5c64\u3084\u9ad8\u9f62\u8005\u5c64\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u5229\u7528\u8005\u304c\u5897\u3048\u3066\u3044\u308b\u3001\u90ca\u5916\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3092\u767a\u898b<\/span>\u3057\u307e\u3057\u305f\u3002\u7279\u306b\u3001<span class=\"marker-under bold\">\u9031\u672b\u306e\u671d\u304b\u3089\u663c\u306b\u304b\u3051\u3066\u306e\u6642\u9593\u5e2f\u306b\u4eba\u901a\u308a\u304c\u591a\u304f\u3001\u671d\u98df\u3084\u8efd\u98df\u3092\u63d0\u4f9b\u3059\u308b\u5e97\u8217\u306e\u30cb\u30fc\u30ba\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b<\/span>\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u306b\u30d1\u30f3\u5c4b\u3092\u51fa\u5e97\u3057\u305f\u3044\u3068\u8003\u3048\u305fB\u793e\u304c\u3001\u5468\u8fba\u74b0\u5883\u3084\u81ea\u793e\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u6574\u7406\u3057\u3066SWOT\u5206\u6790\u3092\u304a\u3053\u306a\u3063\u305f\u3068\u3053\u308d\u3001\u4ee5\u4e0b\u306e\u7d50\u679c\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<table>\n<tbody>\n<tr>\n<td class=\"bold\" style=\"text-align: center; background-color: #3b5998; color: #ffffff;\" width=\"10%\"><\/td>\n<td class=\"bold\" style=\"text-align: center; background-color: #3b5998; color: #ffffff;\" width=\"45%\">\u30d7\u30e9\u30b9\u8981\u56e0<\/td>\n<td class=\"bold\" style=\"text-align: center; background-color: #3b5998; color: #ffffff;\">\u30de\u30a4\u30ca\u30b9\u8981\u56e0<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\">\u5185\u90e8<br \/>\u8981\u56e0<\/td>\n<td>\n<div class=\"success-box\" style=\"margin-bottom: 0px;\">\n<p style=\"margin-bottom: 0px;\"><span class=\"bold\">\u3010\u5f37\u307f\uff08S\uff09\u3011<\/span>\n<\/div>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u5730\u5143\u7523\u5c0f\u9ea6\u30fb\u81ea\u5bb6\u88fd\u9175\u6bcd\u306a\u3069\u3001\u7d20\u6750\u306b\u3053\u3060\u308f\u3063\u305f\u9ad8\u54c1\u8cea\u306a\u30d1\u30f3\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b<\/li>\n<li>\u3053\u308c\u307e\u3067\u306e\u79fb\u52d5\u8ca9\u58f2\u306b\u3088\u308a\u3001\u3059\u3067\u306b\u652f\u6301\u5c64\u304c\u3044\u308b<\/li>\n<\/ul>\n<\/td>\n<td>\n<div class=\"success-box\" style=\"margin-bottom: 0px;\">\n<p style=\"margin-bottom: 0px;\"><span class=\"bold\">\u3010\u5f31\u307f\uff08W\uff09\u3011<\/span>\n<\/div>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u96c6\u5ba2\u306b\u8ab2\u984c\u304c\u3042\u308a\u3001\u77e5\u540d\u5ea6\u304c\u4f4e\u3044<\/li>\n<li>\u8ca9\u4fc3\u306e\u7d4c\u9a13\u304c\u5c11\u306a\u3044<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\">\u5916\u90e8<br \/>\u8981\u56e0<\/td>\n<td>\n<div class=\"success-box\" style=\"margin-bottom: 0px;\">\n<p style=\"margin-bottom: 0px;\"><span class=\"bold\">\u3010\u6a5f\u4f1a\uff08O\uff09\u3011<\/span>\n<\/div>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u30e2\u30fc\u30eb\u5185\u306b\u300c\u5065\u5eb7\u5fd7\u5411\u306e\u671d\u98df\u300d\u3092\u63d0\u4f9b\u3059\u308b\u5e97\u8217\u304c\u5b58\u5728\u3057\u306a\u3044<\/li>\n<li>\u671d\u306e\u4eba\u901a\u308a\u304c\u591a\u3044<\/li>\n<\/ul>\n<\/td>\n<td>\n<div class=\"success-box\" style=\"margin-bottom: 0px;\">\n<p style=\"margin-bottom: 0px;\"><span class=\"bold\">\u3010\u8105\u5a01\uff08T\uff09\u3011<\/span>\n<\/div>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u4f4e\u4fa1\u683c\u3067\u5c55\u958b\u3059\u308b\u30d1\u30f3\u30c1\u30a7\u30fc\u30f3\u304c\u96a3\u63a5<\/li>\n<li>\u4fa1\u683c\u7af6\u4e89\u306e\u30ea\u30b9\u30af\u304c\u3042\u308b<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5065\u5eb7\u5fd7\u5411\u306e\u9ad8\u3044\u30d5\u30a1\u30df\u30ea\u30fc\u5c64\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u9078\u3073\u3001<span class=\"marker-under bold\">\u300c\u5b89\u304f\u98df\u3079\u3089\u308c\u308b\u30d1\u30f3\u5c4b\u300d\u3067\u306f\u306a\u304f\u300c\u7d20\u6750\u306b\u3053\u3060\u308f\u308b\u3053\u3068\u3067\u5b89\u5fc3\u3057\u3066\u98df\u3079\u3089\u308c\u308b\u300d\u3068\u3044\u3046\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u3092\u660e\u78ba\u306b\u6253\u3061\u51fa\u3057\u305f\u51fa\u5e97\u6226\u7565<\/span>\u3092\u7acb\u3066\u308b\u3053\u3068\u3067\u3001B\u793e\u306e\u65b0\u898f\u51fa\u5e97\u304c\u6210\u529f\u3059\u308b\u53ef\u80fd\u6027\u306f\u9ad8\u307e\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"i\">\u51fa\u5e97\u6226\u7565\u3067\u306f\u76ee\u7684\u3084\u6bb5\u968e\u306b\u5fdc\u3058\u3066\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3044\u5206\u3051\u3088\u3046<\/span><\/h2>\n<p>\u51fa\u5e97\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u306f\u3001\u76ee\u7684\u3084\u6226\u7565\u7b56\u5b9a\u306e\u6bb5\u968e\u306b\u5fdc\u3058\u3066\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u4eca\u56de\u53d6\u308a\u4e0a\u3052\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3064\u3044\u3066\u3001\u4f7f\u3046\u76ee\u7684\u3068\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u4e0b\u306e\u8868\u306b\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n<table>\n<tbody>\n<tr>\n<td class=\"bold\" style=\"text-align: center; background-color: #3b5998; color: #ffffff;\" width=\"20%\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/td>\n<td class=\"bold\" style=\"text-align: center; background-color: #3b5998; color: #ffffff;\" width=\"40%\">\u76ee\u7684<\/td>\n<td class=\"bold\" style=\"text-align: center; background-color: #3b5998; color: #ffffff;\">\u30bf\u30a4\u30df\u30f3\u30b0<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\">5W1H<\/td>\n<td>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u51fa\u5e97\u6226\u7565\u306e\u5168\u4f53\u50cf\u3092\u6574\u7406\u3059\u308b<\/li>\n<li>\u65b9\u5411\u6027\u3092\u660e\u78ba\u306b\u3059\u308b<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul style=\"margin-bottom: 0px;\">\n<li>\n\u51fa\u5e97\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u521d\u671f\u6bb5\u968e<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\">3C\u5206\u6790<\/td>\n<td>\n<ul style=\"margin-bottom: 0px;\">\n<li>\n\u9867\u5ba2\u30fb\u7af6\u5408\u30fb\u81ea\u793e\u306e\u8996\u70b9\u304b\u3089\u51fa\u5e97\u306e\u53ef\u80fd\u6027\u3092\u8003\u3048\u308b<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u5e02\u5834\u8abf\u67fb<\/li>\n<li>\u7acb\u5730\u9078\u5b9a<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\">STP\u5206\u6790<\/td>\n<td>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u78ba\u306b\u3059\u308b<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a<\/li>\n<li>\u5e97\u8217\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u8a2d\u8a08<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\">SWOT\u5206\u6790<\/td>\n<td>\u5e97\u8217\u904b\u55b6\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5185\u5916\u306e\u8981\u56e0\u3092\u6574\u7406\u3059\u308b\n<\/td>\n<td>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u51fa\u5e97\u6226\u7565\u306e\u65b9\u5411\u6027\u3092\u6c7a\u3081\u308b\u6bb5\u968e<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\">PEST\u5206\u6790<\/td>\n<td>\n<ul style=\"margin-bottom: 0px;\">\n<li>\n\u653f\u6cbb\u30fb\u7d4c\u6e08\u30fb\u793e\u4f1a\u30fb\u6280\u8853\u3068\u3044\u3063\u305f\u30de\u30af\u30ed\u74b0\u5883\u304c\u3001\u51fa\u5e97\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u6574\u7406\u3059\u308b<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul style=\"margin-bottom: 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class=\"bold\">5W1H\u30013C\u5206\u6790\u3001STP\u5206\u6790\u3001SWOT\u5206\u6790\u3001PEST\u5206\u6790\u306e5\u3064\u304c\u3042\u308a\u3001\u5f97\u3089\u308c\u308b\u5206\u6790\u7d50\u679c\u306f\u305d\u308c\u305e\u308c\u7570\u306a\u308b<\/span>\u305f\u3081\u3001\u51fa\u5e97\u6226\u7565\u306e\u76ee\u7684\u3084\u6bb5\u968e\u306b\u3088\u3063\u3066\u9069\u5207\u306a\u624b\u6cd5\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u308c\u304b\u3089\u51fa\u5e97\u6226\u7565\u306b\u53d6\u308a\u7d44\u3080\u65b9\u306f\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u5b9f\u969b\u306b\u4f7f\u3063\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool02?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-syuttensenryaku-framework\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/01\/detail-bnr.png\" alt=\"\u5546\u570f\u5206\u6790\u3067\u5e02\u5834\u3092\u628a\u63e1\u3002\u65b0\u898f\u51fa\u5e97\u306e\u8abf\u67fb\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u3002\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/framework\/\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/shutten-senryaku\/\">\u51fa\u5e97\u6226\u7565<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki-shuhou\/\">\u5206\u6790\u624b\u6cd5<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u300c\u51fa\u5e97\u6226\u7565\u3092\u8003\u3048\u3066\u3044\u308b\u304c\u3001\u601d\u8003\u304c\u307e\u3068\u307e\u3089\u305a\u65b9\u5411\u6027\u304c\u660e\u78ba\u306b\u306a\u3089\u306a\u3044\u300d\u300c\u51fa\u5e97\u6226\u7565\u306b\u5f79\u7acb\u3064\u8003\u3048\u65b9\u304c\u3042\u308c\u3070\u77e5\u308a\u305f\u3044\u300d\u3068\u60a9\u3080\u65b9\u306f\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u51fa\u5e97\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u306f\u3001\u601d\u8003\u306e\u67a0\u7d44\u307f\u3068\u306a\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki-framework\/syuttennsenryaku-framework\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":6,"featured_media":6254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[8,6,7],"tags":[62,67,61],"class_list":["post-6248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shutten","category-bunseki-framework","category-store-development","tag-framework","tag-shutten-senryaku","tag-bunseki-shuhou"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/6248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=6248"}],"version-history":[{"count":9,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/6248\/revisions"}],"predecessor-version":[{"id":6287,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/6248\/revisions\/6287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/6254"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=6248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=6248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=6248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}