{"id":6230,"date":"2025-06-29T22:00:24","date_gmt":"2025-06-29T13:00:24","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/store-development\/syuttensenryaku-marketing\/"},"modified":"2025-06-30T23:42:41","modified_gmt":"2025-06-30T14:42:41","slug":"syuttensenryaku-marketing","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/store-development\/syuttensenryaku-marketing\/","title":{"rendered":"\u51fa\u5e97\u6226\u7565\u3067\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8996\u70b9\u304c\u6b20\u304b\u305b\u306a\u3044\uff014\u3064\u306e\u5206\u6790\u624b\u6cd5\u3068\u6d3b\u7528\u4f8b"},"content":{"rendered":"<p>\u51fa\u5e97\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8996\u70b9\u3067\u5206\u6790\u3092\u304a\u3053\u306a\u3044\u3001\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u3092\u6839\u62e0\u306b\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<br \/>\n<span class=\"bold\">\u300c\u51fa\u5e97\u6226\u7565\u3067\u5408\u7406\u7684\u306b\u5224\u65ad\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u3053\u3068\u306f\u306a\u3093\u3060\u308d\u3046\u300d\u300c\u793e\u5185\u306e\u610f\u601d\u6c7a\u5b9a\u8005\u3092\u3069\u3046\u8aac\u5f97\u3059\u3079\u304d\u304b\u300d\u3068\u60a9\u3093\u3067\u3044\u308b\u65b9<\/span>\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001\u51fa\u5e97\u6226\u7565\u306e\u6210\u529f\u306b\u6b20\u304b\u305b\u306a\u3044\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8996\u70b9\u300d\u3068\u306f\u4f55\u304b\u3092\u89e3\u8aac\u3057\u30014\u3064\u306e\u5206\u6790\u624b\u6cd5\u3068\u6d3b\u7528\u4f8b\u3092\u6319\u3052\u307e\u3059\u3002\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u51fa\u5e97\u5224\u65ad\u3092\u5b66\u3073\u305f\u3044\u65b9\u3001\u5177\u4f53\u7684\u306a\u5206\u6790\u306e\u3084\u308a\u65b9\u3092\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool02?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-syuttensenryaku-marketing\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_03_728x90.png\" alt=\"\u5546\u570f\u5206\u6790\u3067\u5e02\u5834\u3092\u628a\u63e1\u3002\u65b0\u898f\u51fa\u5e97\u306e\u8abf\u67fb\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u3002\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u51fa\u5e97\u6226\u7565\u306e\u6210\u529f\u306b\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8996\u70b9\u304c\u6b20\u304b\u305b\u306a\u3044<\/a><ul><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8996\u70b9\u3067\u51fa\u5e97\u6226\u7565\u3092\u7acb\u3066\u308b\u30e1\u30ea\u30c3\u30c8<\/a><\/li><\/ul><\/li><li><a href=\"#4\"><span class=\"toc_number toc_depth_1\">2<\/span> \u51fa\u5e97\u6226\u7565\u3067\u5f79\u7acb\u3064\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u624b\u6cd54\u9078<\/a><ul><li><a href=\"#1\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u624b\u6cd51\uff1a\u5546\u570f\u5206\u6790<\/a><\/li><li><a href=\"#2\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u624b\u6cd52\uff1a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/a><\/li><li><a href=\"#34P4C\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u624b\u6cd53\uff1a4P\u30fb4C\u5206\u6790<\/a><\/li><li><a href=\"#4SWOT\"><span class=\"toc_number toc_depth_2\">2.4<\/span> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u624b\u6cd54\uff1aSWOT\u5206\u6790<\/a><\/li><\/ul><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_1\">3<\/span> \u307e\u3068\u3081\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8996\u70b9\u3067\u51fa\u5e97\u6226\u7565\u3092\u898b\u76f4\u3057\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u610f\u601d\u6c7a\u5b9a\u3057\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u51fa\u5e97\u6226\u7565\u306e\u6210\u529f\u306b\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8996\u70b9\u304c\u6b20\u304b\u305b\u306a\u3044<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/06\/shuttenn-sennryaku-ma-kething02.jpg\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-6244\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/06\/shuttenn-sennryaku-ma-kething02.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/06\/shuttenn-sennryaku-ma-kething02-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/06\/shuttenn-sennryaku-ma-kething02-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/06\/shuttenn-sennryaku-ma-kething02-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br \/>\n\u51fa\u5e97\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u300c\u306a\u3093\u3068\u306a\u304f\u826f\u3055\u305d\u3046\u300d\u3068\u3044\u3046\u76f4\u611f\u3084\u904e\u53bb\u306e\u7d4c\u9a13\u306b\u983c\u308b\u306e\u3067\u306f\u306a\u304f\u3001<span class=\"bold\">\u30c7\u30fc\u30bf\u3092\u7528\u3044\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8996\u70b9\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068<\/span>\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>\u306a\u305c\u306a\u3089\u3001\u51fa\u5e97\u306e\u524d\u306b<span class=\"marker-under bold\">\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u5206\u6790\u3057\u3001\u3069\u306e\u30a8\u30ea\u30a2\u306b\u30fb\u3044\u3064\u30fb\u4f55\u3092\u30fb\u3069\u306e\u3088\u3046\u306b\u63d0\u4f9b\u3059\u308b\u304b<\/span>\u3092\u6226\u7565\u7684\u306b\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u308b\u305f\u3081\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u8996\u70b9\u3067\u306e\u5224\u65ad\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u51fa\u5e97\u6226\u7565\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-2\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8996\u70b9\u3067\u51fa\u5e97\u6226\u7565\u3092\u7acb\u3066\u308b\u30e1\u30ea\u30c3\u30c8<\/span><\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8996\u70b9\u3067\u51fa\u5e97\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u3067\u3001\u6b21\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u3063\u305f\u7acb\u5730\u3092\u9078\u3073\u3084\u3059\u304f\u306a\u308b<\/li>\n<li>\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u7684\u78ba\u306b\u628a\u63e1\u3067\u304d\u308b<\/li>\n<li>\u7af6\u5408\u3068\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u5dee\u5225\u5316\u3067\u304d\u308b<\/li>\n<li>\u52b9\u679c\u7684\u306a\u8ca9\u4fc3\u65bd\u7b56\u3092\u7acb\u3066\u3089\u308c\u308b<\/li>\n<li>\u7d4c\u55b6\u30ea\u30b9\u30af\u3092\u6700\u5c0f\u5316\u3067\u304d\u308b<\/li>\n<\/ul>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8996\u70b9\u3067\u6226\u7565\u7684\u306a\u8a08\u753b\u3092\u7acb\u3066\u308b\u3068\u3001\u66d6\u6627\u306a\u57fa\u6e96\u3067\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u306a\u304f\u306a\u308a\u3001\u51fa\u5e97\u3084\u51fa\u5e97\u5f8c\u306e\u5e97\u8217\u7d4c\u55b6\u3092\u6210\u529f\u3055\u305b\u3084\u3059\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"4\">\u51fa\u5e97\u6226\u7565\u3067\u5f79\u7acb\u3064\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u624b\u6cd54\u9078<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/06\/shuttenn-sennryaku-ma-kething03.jpg\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-6245\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/06\/shuttenn-sennryaku-ma-kething03.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/06\/shuttenn-sennryaku-ma-kething03-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/06\/shuttenn-sennryaku-ma-kething03-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/06\/shuttenn-sennryaku-ma-kething03-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br \/>\n\u3053\u3053\u3067\u306f\u3001\u51fa\u5e97\u6226\u7565\u3067\u5f79\u7acb\u3064\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u624b\u6cd5\u30924\u3064\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u5546\u570f\u5206\u6790<\/li>\n<li>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/li>\n<li>4P\u30fb4C\u5206\u6790<\/li>\n<li>SWOT\u5206\u6790<\/li>\n<\/ul>\n<p>\u305d\u308c\u305e\u308c\u306e\u5206\u6790\u624b\u6cd5\u3068\u6d3b\u7528\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3><span id=\"1\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u624b\u6cd51\uff1a\u5546\u570f\u5206\u6790<\/span><\/h3>\n<p>\u300c\u5546\u570f\u5206\u6790\u300d\u306f\u3001<span class=\"bold\">\u51fa\u5e97\u6226\u7565\u306e\u571f\u53f0\u3068\u306a\u308b\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u7684\u306a\u5206\u6790\u624b\u6cd5<\/span>\u3067\u3059\u3002<br \/>\n\u51fa\u5e97\u5019\u88dc\u5730\u4e00\u5e2f\u306e\u5e02\u5834\u898f\u6a21\u3001\u4f4f\u6c11\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u7af6\u5408\u72b6\u6cc1\u3001\u5730\u7406\u7684\u6761\u4ef6\u306a\u3069\u3092\u591a\u89d2\u7684\u306b\u8abf\u67fb\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u5730\u57df\u306b\u304a\u3051\u308b\u9700\u8981\u3084\u5c06\u6765\u6027\u306e\u898b\u6975\u3081\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u5546\u570f\u5206\u6790\u3067\u306f<span class=\"marker-under bold\">\u7d71\u8a08\u30c7\u30fc\u30bf\u3084\u9867\u5ba2\u60c5\u5831\u3092\u6d3b\u7528\u3057\u3001\u76f4\u611f\u306b\u983c\u3089\u305a\u8ad6\u7406\u7684\u306b\u5224\u65ad\u3067\u304d\u308b<\/span>\u305f\u3081\u3001\u51fa\u5e97\u306e\u6210\u529f\u7387\u3092\u9ad8\u3081\u308b\u3046\u3048\u3067\u6b20\u304b\u305b\u306a\u3044\u624b\u6cd5\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<h4>\u5546\u570f\u5206\u6790\u306e\u51fa\u5e97\u6226\u7565\u3078\u306e\u6d3b\u7528\u4f8b<\/h4>\n<p>\u5546\u570f\u5206\u6790\u3092\u3082\u3068\u306b\u3057\u305f\u51fa\u5e97\u6226\u7565\u306e\u4f8b\u3068\u3057\u3066\u3001\u30d5\u30a1\u30df\u30ea\u30fc\u5c64\u5411\u3051\u30d9\u30fc\u30ab\u30ea\u30fc\u30ab\u30d5\u30a7\u306e\u51fa\u5e97\u3092\u60f3\u5b9a\u3057\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u3001<span class=\"marker-under bold\">\u51fa\u5e97\u5019\u88dc\u5730\u3092\u90ca\u5916\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u8fd1\u96a3\u3001\u5546\u570f\u3092\u5f92\u6b6915\u5206\u570f\u5185\u3068\u3057\u3066\u8a2d\u5b9a<\/span>\u3057\u3001\u5730\u56f3\u4e0a\u3067\u53ef\u8996\u5316\u3057\u305f\u5f8c\u306b\u4eba\u53e3\u3084\u4e16\u5e2f\u69cb\u6210\u3092\u5206\u6790\u3057\u305f\u3068\u3053\u308d\u3001\u6b21\u306e\u3088\u3046\u306a\u7d50\u679c\u3092\u5f97\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n<div class=\"success-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a\u5546\u570f\u5206\u6790\u306e\u7d50\u679c\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li><span class=\"bold\">\u5546\u570f\u306e\u7dcf\u4eba\u53e3\u7d0425,000\u4eba\u3001\u4e16\u5e2f\u6570\u306f\u7d047,000\u4e16\u5e2f\u300130\u301c40\u4ee3\u306e\u30d5\u30a1\u30df\u30ea\u30fc\u5c64\u304c\u5168\u4f53\u306e40%\u3092\u5360\u3081\u308b<\/span><br \/>\n\u2192\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3068\u306e\u89aa\u548c\u6027\u304c\u9ad8\u3044\u30a8\u30ea\u30a2\u3067\u3042\u308b\u3068\u5224\u660e<\/li>\n<li><span class=\"bold\">\u5f92\u6b69\u570f\u5185\u306b\u30d9\u30fc\u30ab\u30ea\u30fc\u7cfb\u306e\u7af6\u5408\u5e97\u8217\u304c2\u4ef6\uff08\u30c6\u30a4\u30af\u30a2\u30a6\u30c8\u4e2d\u5fc3\u306e\u30b5\u30fc\u30d3\u30b9\uff09\u3001\u30ab\u30d5\u30a7\u30c1\u30a7\u30fc\u30f3\u304c1\u4ef6\u5b58\u5728\u3059\u308b<\/span><br \/>\n\u2192\u30a4\u30fc\u30c8\u30a4\u30f3\u4ed8\u304d\u30d9\u30fc\u30ab\u30ea\u30fc\u306f\u7af6\u5408\u304c\u5c11\u306a\u3044\u3068\u5224\u660e<\/li>\n<li><span class=\"bold\">\u5546\u570f\u306b\u306f\u4fdd\u80b2\u5712\u30fb\u5c0f\u5b66\u6821\u304c\u8907\u6570\u3042\u308a\u3001\u5348\u524d\u301c\u5348\u5f8c\u306b\u304b\u3051\u3066\u4e3b\u5a66\u5c64\u304c\u591a\u304f\u6ede\u5728\u3057\u3066\u3044\u308b<\/span><br \/>\n\u2192\u663c\u9593\u306e\u4e3b\u5a66\u9700\u8981\u3092\u72d9\u3048\u308b\u7acb\u5730\u3067\u3042\u308b\u3068\u5224\u660e<\/li>\n<\/ul>\n<\/div>\n<p>\u3053\u3046\u3057\u305f\u5546\u570f\u5206\u6790\u306b\u3088\u308a\u3001\u5730\u57df\u30cb\u30fc\u30ba\u3068\u81ea\u793e\u696d\u614b\u306e\u76f8\u6027\u304c\u826f\u304f\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3082\u78ba\u4fdd\u3067\u304d\u308b\u305f\u3081\u3001\u51fa\u5e97\u306b\u9069\u3057\u305f\u30a8\u30ea\u30a2\u3067\u3042\u308b\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"2\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u624b\u6cd52\uff1a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/span><\/h3>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306f\u3001\u3069\u3061\u3089\u3082\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6709\u52b9\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300cSTP\u5206\u6790\u300d\u306e\u5de5\u7a0b\u3067\u3059\u3002<br \/>\n\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08S\uff09\u3067\u5206\u985e\u3057\u305f\u5e02\u5834\u304b\u3089\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08T\uff09\u3067\u72d9\u3046\u5ba2\u5c64\u3092\u7d5e\u308a\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff08P\uff09\u3067\u7af6\u5408\u3068\u306e\u9055\u3044\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n<p>\u51fa\u5e97\u6226\u7565\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u624b\u9806\u3067\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u9032\u3081\u307e\u3059\u3002<\/p>\n<div class=\"info-box\">\n<ol style=\"margin-bottom: 0px;\" span=\"bold\">\n<li>\u5e02\u5834\u306e\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u985e\u3059\u308b<\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u6c7a\u3081\u308b\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09<\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u5177\u4f53\u7684\u306a\u4eba\u7269\u50cf\uff08\u30da\u30eb\u30bd\u30ca\uff09\u3092\u8a2d\u8a08\u3059\u308b<\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u30fb\u30da\u30eb\u30bd\u30ca\u306b\u5408\u3063\u305f\u51fa\u5e97\u6226\u7565\u3092\u7acb\u3066\u308b\uff08\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09<\/li>\n<\/ul>\n<\/div>\n<h4>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u51fa\u5e97\u6226\u7565\u3078\u306e\u6d3b\u7528\u4f8b<\/h4>\n<p>\u82e5\u5e74\u5c64\u5411\u3051\u306e\u30b9\u30a4\u30fc\u30c4\u5c02\u9580\u5e97\u3092\u90fd\u5185\u306e\u99c5\u5468\u8fba\u306b\u51fa\u5e97\u3059\u308b\u30b1\u30fc\u30b9\u306b\u3064\u3044\u3066\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u6d3b\u7528\u4f8b\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n<p>\u307e\u305a<span class=\"bold\">\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30fb\u4fa1\u5024\u89b3\u3068\u3044\u3063\u305f\u5207\u308a\u53e3\u3067\u5e02\u5834\u3092\u7d30\u304b\u304f\u5206\u985e\u3057\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u72d9\u3046\u3079\u304d\u9867\u5ba2\u5c64\u3092\u660e\u78ba\u306b<\/span>\u3057\u307e\u3059\u3002<\/p>\n<div class=\"success-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u4f8b\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u5e74\u9f62\u30fb\u6027\u5225\uff1a18\u301c29\u6b73\u306e\u5973\u6027\u4e2d\u5fc3<\/li>\n<li>\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\uff1aSNS\u3092\u983b\u7e41\u306b\u5229\u7528\u3057\u3001\u6d41\u884c\u306b\u654f\u611f<\/li>\n<li>\u6d88\u8cbb\u50be\u5411\uff1a\u898b\u305f\u76ee\u30fb\u8a71\u984c\u6027\u306e\u3042\u308b\u5546\u54c1\u306b\u5f15\u304b\u308c\u3001\u5199\u771f\u6620\u3048\u91cd\u8996<\/li>\n<li>\u95a2\u5fc3\u30fb\u4fa1\u5024\u89b3\uff1a\u624b\u9803\u306a\u4fa1\u683c\u3067\u30c8\u30ec\u30f3\u30c9\u611f\u304c\u3042\u308b\u3082\u306e\u30fb\u53cb\u9054\u3068\u30b7\u30a7\u30a2\u3067\u304d\u308b\u3053\u3068\u3092\u91cd\u8996<\/li>\n<\/ul>\n<\/div>\n<p>\u6b21\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u3088\u308a\u5177\u4f53\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u3092\u304a\u3053\u306a\u3044\u307e\u3059\u3002<\/p>\n<div class=\"success-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u306e\u4f8b\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u5e74\u9f62\u30fb\u6027\u5225\uff1a24\u6b73\u5973\u6027<\/li>\n<li>\u8077\u696d\uff1a\u90fd\u5185\u306e\u5e83\u544a\u4ee3\u7406\u5e97\u306b\u52e4\u52d9\u3059\u308b\u4f1a\u793e\u54e1<\/li>\n<li>\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\uff1a\u4ed5\u4e8b\u5e30\u308a\u3084\u4f11\u65e5\u306b\u53cb\u9054\u3068\u30ab\u30d5\u30a7\u5de1\u308a\u3092\u3057\u3066\u3001SNS\u306b\u6295\u7a3f\u3059\u308b<\/li>\n<li>\u6d88\u8cbb\u50be\u5411\uff1a\u898b\u305f\u76ee\u306e\u304b\u308f\u3044\u3044\u30011,000\u5186\u4ee5\u5185\u306e\u30b9\u30a4\u30fc\u30c4\u3092\u3088\u304f\u8cfc\u5165\u3059\u308b<\/li>\n<li>\u60f3\u5b9a\u8cfc\u5165\u30b7\u30fc\u30f3\uff1a\u4ed5\u4e8b\u5e30\u308a\u306b\u5229\u7528\u3059\u308b\u99c5\u306e\u8fd1\u304f\u306b\u3042\u308b\u5e97\u8217\u306b\u7acb\u3061\u5bc4\u308a\u3001\u81ea\u5206\u7528\u306b\u8cfc\u5165\u3059\u308b<\/li>\n<\/ul>\n<\/div>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7d50\u679c\u3068\u8a2d\u8a08\u3057\u305f\u30da\u30eb\u30bd\u30ca\u3092\u8e0f\u307e\u3048\u3001\u300c\u7acb\u3061\u5bc4\u308a\u3084\u3059\u3055\u300d\u300c\u8a71\u984c\u6027\u300d\u300c\u30d3\u30b8\u30e5\u30a2\u30eb\u306e\u5f37\u3055\u300d\u3092\u30d6\u30e9\u30f3\u30c9\u306e\u6838\u3068\u4f4d\u7f6e\u3065\u3051\u3001\u7af6\u5408\u3068\u306f\u7570\u306a\u308b\u9b45\u529b\u3092\u767a\u4fe1\u3059\u308b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>SNS\u6620\u3048\u3059\u308b\u30ab\u30e9\u30d5\u30eb\u306a\u5546\u54c1\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u3068\u3001\u5199\u771f\u3092\u64ae\u308a\u305f\u304f\u306a\u308b\u3088\u3046\u306a\u30d1\u30c3\u30b1\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3\u306b\u3088\u308a\u3001\u6d41\u884c\u306b\u654f\u611f\u306a\u82e5\u5e74\u5c64\u306e\u5fc3\u3092\u3064\u304b\u3080\u51fa\u5e97\u6226\u7565\u3092\u5c55\u958b\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"34P4C\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u624b\u6cd53\uff1a4P\u30fb4C\u5206\u6790<\/span><\/h3>\n<p><span class=\"marker-under bold\">\u300c4P\u5206\u6790\u300d\u306f\u4f01\u696d\u8996\u70b9\u3001\u300c4C\u5206\u6790\u300d\u306f\u9867\u5ba2\u8996\u70b9\u3067\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u5206\u6790\u624b\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<p>\u4f01\u696d\u3068\u9867\u5ba2\u305d\u308c\u305e\u308c\u306e\u8996\u70b9\u304b\u3089\u5546\u54c1\u3084\u4fa1\u683c\u8a2d\u5b9a\u3001\u8ca9\u4fc3\u65b9\u6cd5\u3092\u5177\u4f53\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u51fa\u5e97\u6226\u7565\u306e\u7acb\u6848\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n4P\u5206\u6790\u3067\u306f\u3001<span class=\"bold\">\u88fd\u54c1\uff08Product\uff09\u3001\u4fa1\u683c\uff08Price\uff09\u3001\u6d41\u901a\uff08Place\uff09\u3001\u8ca9\u4fc3\uff08Promotion\uff09\u306e4\u9805\u76ee<\/span>\u306b\u3064\u3044\u3066\u3001\u4f01\u696d\u8996\u70b9\u306e\u6226\u7565\u3092\u7acb\u3066\u307e\u3059\u3002<\/p>\n<div class=\"info-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a4P\u5206\u6790\u300b<\/p>\n<ol style=\"margin-bottom: 0px;\">\n<li>\u88fd\u54c1\uff1a\u5546\u54c1\u306e\u7279\u5fb4\u3084\u9b45\u529b\u3001\u54c1\u8cea\u3001\u8cfc\u5165\u5f8c\u306e\u30b5\u30dd\u30fc\u30c8\u5185\u5bb9<\/li>\n<li>\u4fa1\u683c\uff1a\u7af6\u5408\u3068\u306e\u4fa1\u683c\u3092\u6bd4\u8f03\u3001\u54c1\u8cea\u306b\u898b\u5408\u3046\u4fa1\u683c\u8a2d\u5b9a<\/li>\n<li>\u6d41\u901a\uff1a\u9069\u5207\u306a\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3001\u63d0\u4f9b\u65b9\u6cd5<\/li>\n<li>\u8ca9\u4fc3\uff1a\u4e88\u7b97\u306b\u5fdc\u3058\u305f\u8ca9\u4fc3\u6d3b\u52d5\u3001\u5e83\u544a<\/li>\n<\/ul>\n<\/div>\n<p>\u53cd\u5bfe\u306b\u30014C\u5206\u6790\u306f<span class=\"bold\">\u9867\u5ba2\u4fa1\u5024\uff08Customer Value\uff09\u3001\u7d4c\u8cbb\uff08Cost\uff09\u3001\u9867\u5ba2\u5229\u4fbf\u6027\uff08Convenience\uff09\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff08Communication\uff09\u306e4\u3064<\/span>\u306b\u3064\u3044\u3066\u3001\u9867\u5ba2\u8996\u70b9\u3067\u30cb\u30fc\u30ba\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<div class=\"info-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a4C\u5206\u6790\u300b<\/p>\n<ol style=\"margin-bottom: 0px;\">\n<li>\u9867\u5ba2\u4fa1\u5024\uff1a\u9867\u5ba2\u304c\u9b45\u529b\u3084\u30e1\u30ea\u30c3\u30c8\u3092\u611f\u3058\u308b\u3082\u306e<\/li>\n<li>\u7d4c\u8cbb\uff1a\u9867\u5ba2\u304c\u7d0d\u5f97\u3067\u304d\u308b\u30b3\u30b9\u30c8\uff08\u91d1\u984d\u30fb\u6642\u9593\u30fb\u5fc3\u7406\uff09<\/li>\n<li>\u9867\u5ba2\u5229\u4fbf\u6027\uff1a\u8cfc\u5165\u307e\u3067\u306e\u6d41\u308c\u3084\u4f7f\u3044\u3084\u3059\u3055<\/li>\n<li>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff1a\u4f01\u696d\u3068\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3001\u4ea4\u6d41\u624b\u6bb5<\/li>\n<\/ul>\n<\/div>\n<h4>4P\u30fb4C\u5206\u6790\u306e\u51fa\u5e97\u6226\u7565\u3078\u306e\u6d3b\u7528\u4f8b<\/h4>\n<p>\u3053\u3053\u3067\u306f\u3001<span class=\"bold\">\u50cd\u304f30\u301c40\u4ee3\u306e\u4eba\u3005\u3092\u30e1\u30a4\u30f3\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u305f\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u30b8\u30e0\u3092\u3001\u90fd\u5185\u306e\u30d3\u30b8\u30cd\u30b9\u8857\u5468\u8fba\u306b\u51fa\u5e97\u3059\u308b<\/span>\u969b\u306b\u30014P\u30fb4C\u5206\u6790\u3092\u6d3b\u7528\u3057\u305f\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<br \/>\n\u5fd9\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30bd\u30f3\u306e\u751f\u6d3b\u306b\u30d5\u30a3\u30c3\u30c8\u3059\u308b\u65bd\u8a2d\u3068\u3057\u3066\u8a8d\u77e5\u3092\u5e83\u3081\u308b\u305f\u3081\u306b\u3001\u307e\u305a\u306f\u4f01\u696d\u8996\u70b9\u306e4P\u5206\u6790\u3092\u304a\u3053\u306a\u3044\u307e\u3059\u3002<\/p>\n<div class=\"success-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a4P\u5206\u6790\u306e\u4f8b\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u88fd\u54c1\uff1a\u5c11\u4eba\u6570\u5236\u30b0\u30eb\u30fc\u30d7\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3092\u63a1\u7528\u3001\u30b7\u30e3\u30ef\u30fc\u30fb\u30d1\u30a6\u30c0\u30fc\u30eb\u30fc\u30e0\u5b8c\u5099\u3001\u30a2\u30d7\u30ea\u9023\u643a\u3067\u4f53\u8abf\u7ba1\u7406\u53ef<\/li>\n<li>\u4fa1\u683c\uff1a\u6708\u984d9,000\u301c12,000\u5186\u306e\u30b5\u30d6\u30b9\u30af\u5236\u3001\u521d\u6708\u7121\u6599\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3042\u308a<\/li>\n<li>\u6d41\u901a\uff1a\u99c5\u5f92\u6b693\u5206\u4ee5\u5185\u30fb\u30aa\u30d5\u30a3\u30b9\u8857\u306e\u8fd1\u304f\u306b\u7acb\u5730\u3001\u901a\u52e4\u5e30\u308a\u306b\u7acb\u3061\u5bc4\u308a\u3084\u3059\u3044\u52d5\u7dda\u3092\u610f\u8b58<\/li>\n<li>\u8ca9\u4fc3\uff1aSNS\u5e83\u544a\u3001\u30d3\u30b8\u30cd\u30b9\u30de\u30f3\u5411\u3051\u30dd\u30fc\u30bf\u30eb\u30b5\u30a4\u30c8\u5e83\u544a\u3001\u8fd1\u96a3\u30aa\u30d5\u30a3\u30b9\u3078\u306e\u30c1\u30e9\u30b7\u914d\u5e03<\/li>\n<\/ul>\n<\/div>\n<p>\u7d9a\u3044\u3066\u3001\u9867\u5ba2\u8996\u70b9\u3067\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u30014C\u5206\u6790\u3082\u304a\u3053\u306a\u3044\u307e\u3059\u3002<\/p>\n<div class=\"success-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a4C\u5206\u6790\u306e\u4f8b\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u9867\u5ba2\u4fa1\u5024\uff1a\u77ed\u6642\u9593\u30fb\u52b9\u7387\u91cd\u8996\u3067\u6210\u679c\u304c\u51fa\u308b\u3001\u30b9\u30c8\u30ec\u30b9\u767a\u6563\u306b\u3082\u3064\u306a\u304c\u308b<\/li>\n<li>\u7d4c\u8cbb\uff1a\u67081\u4e07\u5186\u524d\u5f8c\u306e\u51fa\u8cbb\u3067\u3042\u308c\u3070\u3001\u533b\u7642\u8cbb\u3084\u4f53\u8abf\u7ba1\u7406\u3078\u306e\u6295\u8cc7\u3068\u6349\u3048\u3089\u308c\u308b<\/li>\n<li>\u9867\u5ba2\u5229\u4fbf\u6027\uff1a\u99c5\u8fd1\u3001Web\u4e88\u7d04\uff06\u30a2\u30d7\u30ea\u6c7a\u6e08\u5bfe\u5fdc\u3001\u4ed5\u4e8b\u5f8c\u3067\u3082\u901a\u3044\u3084\u3059\u3044\u55b6\u696d\u6642\u9593<\/li>\n<li>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff1a\u30c8\u30ec\u30fc\u30ca\u30fc\u306b\u30c1\u30e3\u30c3\u30c8\u3067\u76f8\u8ac7\u3067\u304d\u308b\u3001\u98df\u4e8b\u3084\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u304c\u3082\u3089\u3048\u308b\u3001\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u652f\u63f4\u3057\u3066\u3082\u3089\u3048\u308b<\/li>\n<\/ul>\n<\/div>\n<p>\u3053\u306e\u3088\u3046\u306a4P\u30fb4C\u5206\u6790\u306e\u7d50\u679c\u3092\u3082\u3068\u306b\u3001<span class=\"marker-under bold\">\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u751f\u6d3b\u52d5\u7dda\u3068\u30de\u30c3\u30c1\u3057\u305f\u7acb\u5730\u3084\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5408\u3046\u63d0\u4f9b\u4fa1\u5024\u3092\u660e\u78ba\u306b\u3059\u308b\u3068\u3001\u52b9\u679c\u7684\u306a\u51fa\u5e97\u6226\u7565\u3092\u5b9f\u73fe\u3057\u3084\u3059\u304f<\/span>\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"4SWOT\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u624b\u6cd54\uff1aSWOT\u5206\u6790<\/span><\/h3>\n<p>SWOT\u5206\u6790\u306f\u3001\u5185\u90e8\u8981\u56e0\u306e<span class=\"bold\">\u300cS\uff1aStrength\uff08\u5f37\u307f\uff09\u300d\u300cW\uff1aWeakness\uff08\u5f31\u307f\uff09\u300d\u3068\u3001\u5916\u90e8\u8981\u56e0\u306e\u300cO\uff1aOpportunity\uff08\u6a5f\u4f1a\uff09\u300d\u300cT\uff1aThreat\uff08\u8105\u5a01\uff09\u300d\u306e\u8996\u70b9\u3067\u304a\u3053\u306a\u3046\u5206\u6790\u624b\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<div class=\"info-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300aSWOT\u5206\u6790\u306e\u9805\u76ee\u300b<\/p>\n<ol style=\"margin-bottom: 0px;\">\n<li><span class=\"bold\">\u5f37\u307f\uff08S\uff09\uff1a\u81ea\u793e\u304c\u5e02\u5834\u3067\u512a\u4f4d\u306b\u7acb\u3066\u308b\u7279\u5fb4\u3084\u8cc7\u6e90<\/span><br \/>\n\uff08\u4f8b\uff1a\u30d6\u30e9\u30f3\u30c9\u529b\u3001\u7acb\u5730\u3001\u5546\u54c1\u529b\uff09<\/li>\n<li><span class=\"bold\">\u5f31\u307f\uff08W\uff09\uff1a\u81ea\u793e\u306e\u8ab2\u984c\u3084\u6539\u5584\u304c\u5fc5\u8981\u306a\u90e8\u5206<\/span><br \/>\n\uff08\u4f8b\uff1a\u7af6\u5408\u3068\u6bd4\u3079\u3066\u4e0d\u5229\u306a\u70b9\u3001\u5185\u90e8\u306e\u554f\u984c\u70b9\uff09<\/li>\n<li><span class=\"bold\">\u6a5f\u4f1a\uff08O\uff09\uff1a\u5916\u90e8\u74b0\u5883\u306e\u5909\u5316\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9<\/span><br \/>\n\uff08\u4f8b\uff1a\u5e02\u5834\u306e\u6210\u9577\u3084\u30c8\u30ec\u30f3\u30c9\u3001\u5236\u5ea6\u306e\u5909\u5316\uff09<\/li>\n<li><span class=\"bold\">\u8105\u5a01\uff08T\uff09\uff1a\u81ea\u793e\u306b\u3068\u3063\u3066\u30de\u30a4\u30ca\u30b9\u306b\u50cd\u304f\u5916\u90e8\u8981\u56e0<\/span><br \/>\n\uff08\u4f8b\uff1a\u5927\u624b\u306e\u65b0\u898f\u53c2\u5165\u3001\u7269\u4fa1\u4e0a\u6607\u306b\u3088\u308b\u4ed5\u5165\u308c\u30b3\u30b9\u30c8\u5897\uff09<\/li>\n<\/ul>\n<\/div>\n<p>SWOT\u5206\u6790\u3092\u51fa\u5e97\u6226\u7565\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001<span class=\"marker-under bold\">\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u5ba2\u89b3\u7684\u306b\u628a\u63e1\u3057\u306a\u304c\u3089\u3001\u5f37\u307f\u3092\u6700\u5927\u9650\u306b\u751f\u304b\u3057\u305f\u6226\u7565\u3092\u7acb\u3066\u3084\u3059\u304f<\/span>\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4>SWOT\u5206\u6790\u306e\u51fa\u5e97\u6226\u7565\u3078\u306e\u6d3b\u7528\u4f8b<\/h4>\n<p>SWOT\u5206\u6790\u3092\u4f7f\u3044\u3001<span class=\"bold\">\u30d5\u30a1\u30df\u30ea\u30fc\u5c64\u3084\u9ad8\u9f62\u8005\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u305f\u30c9\u30e9\u30c3\u30b0\u30b9\u30c8\u30a2\u306e\u51fa\u5e97\u6226\u7565\u306b\u3064\u3044\u3066<\/span>\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u90ca\u5916\u306e\u4f4f\u5b85\u5730\u3084\u5e79\u7dda\u9053\u8def\u6cbf\u3044\u3092\u51fa\u5e97\u5019\u88dc\u5730\u3068\u3057\u3066\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u7b56\u5b9a\u3057\u307e\u3059\u3002\u81ea\u793e\u306e\u73fe\u72b6\u306b\u3064\u3044\u3066SWOT\u5206\u6790\u3092\u304a\u3053\u306a\u3063\u305f\u7d50\u679c\u306f\u3001\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<table>\n<tbody>\n<tr>\n<td class=\"bold\" style=\"text-align: center; background-color: #3b5998; color: #ffffff;\" width=\"10%\"><\/td>\n<td class=\"bold\" style=\"text-align: center; background-color: #3b5998; color: #ffffff;\" width=\"45%\">\u30d7\u30e9\u30b9\u8981\u56e0<\/td>\n<td class=\"bold\" style=\"text-align: center; background-color: #3b5998; color: #ffffff;\">\u30de\u30a4\u30ca\u30b9\u8981\u56e0<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\">\u5185\u90e8<br \/>\u8981\u56e0<\/td>\n<td>\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u3010\u5f37\u307f\uff08S\uff09\u3011<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u5e83\u3044\u99d0\u8eca\u5834\u3068\u5927\u5bb9\u91cf\u5546\u54c1\u306e\u53d6\u308a\u6271\u3044\u306b\u3088\u308a\u3001\u5229\u4fbf\u6027\u3092\u63d0\u4f9b\u3067\u304d\u308b<\/li>\n<li>\u533b\u85ac\u54c1\u304b\u3089\u98df\u54c1\u307e\u3067\u305d\u308d\u3046\u3001\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u5236\u3092\u6574\u3048\u3066\u3044\u308b<\/li>\n<\/ul>\n<\/td>\n<td>\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u3010\u5f31\u307f\uff08W\uff09\u3011<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u99c5\u304b\u3089\u9060\u304f\u3001\u5f92\u6b69\u3067\u6765\u5e97\u3059\u308b\u5ba2\u5c64\u306b\u306f\u4e0d\u5411\u304d\u3067\u3042\u308b<\/li>\n<li>\u65b0\u898f\u51fa\u5e97\u30a8\u30ea\u30a2\u3067\u306f\u77e5\u540d\u5ea6\u304c\u4f4e\u304f\u3001\u96c6\u5ba2\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u304a\u305d\u308c\u304c\u3042\u308b<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\">\u5916\u90e8<br \/>\u8981\u56e0<\/td>\n<td>\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u3010\u6a5f\u4f1a\uff08O\uff09\u3011<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u65b0\u8208\u4f4f\u5b85\u5730\u306e\u767a\u5c55\u306b\u3088\u308b\u4eba\u53e3\u5897\u52a0\u3067\u3001\u5c06\u6765\u7684\u306b\u9700\u8981\u62e1\u5927\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b<\/li>\n<li>\u8fd1\u96a3\u306b\u7af6\u5408\u304c\u5c11\u306a\u304f\u3001\u30b7\u30a7\u30a2\u3092\u53d6\u308a\u3084\u3059\u3044\u5e02\u5834\u3067\u3042\u308b<\/li>\n<\/ul>\n<\/td>\n<td>\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u3010\u8105\u5a01\uff08T\uff09\u3011<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u7af6\u5408\u4ed6\u793e\uff08\u5927\u624b\u30c1\u30a7\u30fc\u30f3\uff09\u304c\u5f8c\u767a\u51fa\u5e97\u3059\u308b\u30ea\u30b9\u30af\u304c\u3042\u308b<\/li>\n<li>\u7269\u4fa1\u4e0a\u6607\u306b\u3088\u308b\u6765\u5e97\u983b\u5ea6\u30fb\u8cfc\u8cb7\u5358\u4fa1\u306e\u4f4e\u4e0b\u304c\u61f8\u5ff5\u3055\u308c\u308b<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5206\u6790\u7d50\u679c\u304b\u3089\u51fa\u5e97\u6226\u7565\u3092\u7acb\u3066\u3001\u81ea\u793e\u306e\u73fe\u72b6\u306b\u9069\u3057\u305f\u65bd\u7b56\u3092\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002<\/p>\n<div class=\"success-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300aSWOT\u5206\u6790\u306e\u7d50\u679c\u3092\u3082\u3068\u306b\u3057\u305f\u65bd\u7b56\u4f8b\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u90ca\u5916\u306e\u65b0\u8208\u4f4f\u5b85\u5730\u306b\u5411\u3051\u3066\u300c\u58f2\u308a\u5834\u304c\u5e83\u304f\u307e\u3068\u3081\u8cb7\u3044\u3057\u3084\u3059\u3044\u300d\u300c\u5b50\u9023\u308c\u3067\u3082\u5b89\u5fc3\u306a\u99d0\u8eca\u5834\u3092\u5b8c\u5099\u300d\u3068\u3044\u3063\u305f\u30b3\u30f3\u30bb\u30d7\u30c8\u3067\u5229\u4fbf\u6027\u3092\u6253\u3061\u51fa\u3059<\/li>\n<li>\u8a8d\u77e5\u5ea6\u306e\u4f4e\u3055\u3092\u5730\u57df\u5e83\u544a\u3084\u6298\u8fbc\u30c1\u30e9\u30b7\u3067\u88dc\u3044\u3001\u30d7\u30ec\u30aa\u30fc\u30d7\u30f3\u3067\u306e\u7279\u58f2\u30fb\u30a4\u30d9\u30f3\u30c8\u3092\u901a\u3058\u3066\u5730\u57df\u3078\u306e\u5b9a\u7740\u3092\u4fc3\u9032\u3059\u308b<\/li>\n<\/ul>\n<\/div>\n<h2><span id=\"i-3\">\u307e\u3068\u3081\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8996\u70b9\u3067\u51fa\u5e97\u6226\u7565\u3092\u898b\u76f4\u3057\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u610f\u601d\u6c7a\u5b9a\u3057\u3088\u3046<\/span><\/h2>\n<ul class=\"bold\">\n<li>\u51fa\u5e97\u6226\u7565\u306e\u6210\u529f\u306b\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8996\u70b9\u304c\u6b20\u304b\u305b\u306a\u3044<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8996\u70b9\u3067\u6226\u7565\u3092\u7acb\u3066\u308b\u3068\u3001\u51fa\u5e97\u3084\u5e97\u8217\u7d4c\u55b6\u306e\u6210\u529f\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308b<\/li>\n<li>\u51fa\u5e97\u6226\u7565\u3067\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5206\u6790\u7d50\u679c\u304c\u5f79\u7acb\u3064<\/li>\n<\/ul>\n<p>\u51fa\u5e97\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u306f\u3001\u76f4\u611f\u3084\u7d4c\u9a13\u983c\u307f\u3067\u306f\u306a\u304f\u3001<span class=\"bold\">\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8996\u70b9\u3067\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u5927\u5207<\/span>\u3067\u3059\u3002<br \/>\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8996\u70b9\u3067\u51fa\u5e97\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u3063\u305f\u7acb\u5730\u3092\u9078\u3079\u308b\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u7684\u78ba\u306b\u628a\u63e1\u3067\u304d\u308b\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u304b\u3089\u51fa\u5e97\u6226\u7565\u3092\u7acb\u3066\u308b\u65b9\u306f\u3001<span class=\"bold\">\u307e\u305a\u81ea\u793e\u304c\u304a\u3053\u306a\u3063\u3066\u3044\u308b\u6226\u7565\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8996\u70b9\u3067\u898b\u76f4\u3057<\/span>\u3001\u5546\u570f\u5206\u6790\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30014P\u30fb4C\u5206\u6790\u3001SWOT\u5206\u6790\u306e\u4e2d\u304b\u3089\u4f7f\u3044\u3084\u3059\u3044\u5206\u6790\u624b\u6cd5\u3092\u53d6\u308a\u5165\u308c\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool02?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-syuttensenryaku-marketing\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/01\/detail-bnr.png\" alt=\"\u5546\u570f\u5206\u6790\u3067\u5e02\u5834\u3092\u628a\u63e1\u3002\u65b0\u898f\u51fa\u5e97\u306e\u8abf\u67fb\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u3002\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/area-marketing\/\">\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/marketing-senryaku\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/shutten-senryaku\/\">\u51fa\u5e97\u6226\u7565<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u51fa\u5e97\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8996\u70b9\u3067\u5206\u6790\u3092\u304a\u3053\u306a\u3044\u3001\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u3092\u6839\u62e0\u306b\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002 \u300c\u51fa\u5e97\u6226\u7565\u3067\u5408\u7406\u7684\u306b\u5224\u65ad\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u3053\u3068\u306f\u306a\u3093\u3060\u308d\u3046\u300d\u300c\u793e\u5185\u306e\u610f\u601d\u6c7a\u5b9a\u8005\u3092\u3069\u3046\u8aac\u5f97\u3059\u3079\u304d\u304b\u300d&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/store-development\/syuttensenryaku-marketing\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":6,"featured_media":6240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[8,7,4],"tags":[16,68,67],"class_list":["post-6230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shutten","category-store-development","category-customer-analysis","tag-area-marketing","tag-marketing-senryaku","tag-shutten-senryaku"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/6230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=6230"}],"version-history":[{"count":12,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/6230\/revisions"}],"predecessor-version":[{"id":6246,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/6230\/revisions\/6246"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/6240"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=6230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=6230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=6230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}