{"id":6120,"date":"2025-05-29T18:30:23","date_gmt":"2025-05-29T09:30:23","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/store-development\/shinnki-shuttenn-ma-kething\/"},"modified":"2025-05-28T18:11:12","modified_gmt":"2025-05-28T09:11:12","slug":"shinnki-shuttenn-ma-kething","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/store-development\/shinnki-shuttenn-ma-kething\/","title":{"rendered":"\u65b0\u898f\u51fa\u5e97\u306b\u304a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u30b9\u30c6\u30c3\u30d7\uff014\u3064\u306e\u5206\u6790\u624b\u6cd5\u3082\u89e3\u8aac"},"content":{"rendered":"<p>\u65b0\u898f\u51fa\u5e97\u3092\u691c\u8a0e\u3059\u308b\u969b\u3001\u300c\u65b0\u898f\u51fa\u5e97\u306e\u5834\u6240\u9078\u3073\u306b\u8ff7\u3063\u3066\u3044\u308b\u300d\u300c\u52b9\u679c\u7684\u306a\u96c6\u5ba2\u65b9\u6cd5\u304c\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u60a9\u3093\u3067\u3044\u308b\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u5e97\u8217\u3092\u30aa\u30fc\u30d7\u30f3\u3059\u308b\u3068\u304d\u306b\u306f\u3001<span class=\"bold\">\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3057\u3066\u30a8\u30ea\u30a2\u306e\u5e02\u5834\u8abf\u67fb\u3092\u304a\u3053\u306a\u3063\u305f\u3046\u3048\u3067\u3001\u7279\u6027\u306b\u5408\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7d44\u307f\u7acb\u3066\u308b<\/span>\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001<span class=\"marker-under bold\">\u65b0\u898f\u51fa\u5e97\u306b\u304a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b9\u30c6\u30c3\u30d7\u3084\u3001\u52b9\u679c\u7684\u306a4\u3064\u306e\u5206\u6790\u624b\u6cd5\u3092\u89e3\u8aac<\/span>\u3057\u307e\u3059\u3002\u51fa\u5e97\u30a8\u30ea\u30a2\u306b\u5408\u3063\u305f\u6226\u7565\u3092\u7acb\u3066\u305f\u3044\u65b9\u3001\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u3092\u6291\u3048\u306a\u304c\u3089\u96c6\u5ba2\u3057\u305f\u3044\u65b9\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool02?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-shinnki-shuttenn-ma-kething\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_03_728x90.png\" alt=\"\u5546\u570f\u5206\u6790\u3067\u5e02\u5834\u3092\u628a\u63e1\u3002\u65b0\u898f\u51fa\u5e97\u306e\u8abf\u67fb\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u3002\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u65b0\u898f\u51fa\u5e97\u306b\u304a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u30b9\u30c6\u30c3\u30d7<\/a><ul><li><a href=\"#1\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u65b0\u898f\u51fa\u5e97\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b9\u30c6\u30c3\u30d71\uff1a\u5e97\u8217\u306e\u7d4c\u55b6\u65b9\u91dd\u30fb\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u6c7a\u3081\u308b<\/a><\/li><li><a href=\"#2\"><span class=\"toc_number toc_depth_2\">1.2<\/span> \u65b0\u898f\u51fa\u5e97\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b9\u30c6\u30c3\u30d72\uff1a\u5546\u570f\u5206\u6790\u3067\u30a8\u30ea\u30a2\u306e\u7279\u6027\u3092\u628a\u63e1\u3059\u308b<\/a><\/li><li><a href=\"#3\"><span class=\"toc_number toc_depth_2\">1.3<\/span> \u65b0\u898f\u51fa\u5e97\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b9\u30c6\u30c3\u30d73\uff1a\u51fa\u5e97\u5019\u88dc\u5730\u3092\u6c7a\u3081\u308b<\/a><\/li><li><a href=\"#4\"><span class=\"toc_number toc_depth_2\">1.4<\/span> \u65b0\u898f\u51fa\u5e97\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b9\u30c6\u30c3\u30d74\uff1a\u58f2\u4e0a\u76ee\u6a19\u3092\u6c7a\u3081\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u65b0\u898f\u51fa\u5e97\u306e\u6210\u529f\u306b\u306f\u30a8\u30ea\u30a2\u5225\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u6b20\u304b\u305b\u306a\u3044<\/a><\/li><li><a href=\"#4-2\"><span class=\"toc_number toc_depth_1\">3<\/span> \u65b0\u898f\u51fa\u5e97\u306b\u304a\u3051\u308b\u30a8\u30ea\u30a2\u5225\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u5206\u6790\u624b\u6cd54\u9078<\/a><ul><li><a href=\"#13C\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u5206\u6790\u624b\u6cd51\uff1a3C\u5206\u6790<\/a><\/li><li><a href=\"#24P4C\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u5206\u6790\u624b\u6cd52\uff1a4P\u30fb4C\u5206\u6790<\/a><\/li><li><a href=\"#3SWOT\"><span class=\"toc_number toc_depth_2\">3.3<\/span> \u5206\u6790\u624b\u6cd53\uff1aSWOT\u5206\u6790<\/a><\/li><li><a href=\"#4PEST\"><span class=\"toc_number toc_depth_2\">3.4<\/span> \u5206\u6790\u624b\u6cd54\uff1aPEST\u5206\u6790<\/a><\/li><\/ul><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081\uff1a\u30a8\u30ea\u30a2\u5225\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u65b0\u898f\u51fa\u5e97\u3092\u6210\u529f\u3055\u305b\u3088\u3046\uff01<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u65b0\u898f\u51fa\u5e97\u306b\u304a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u30b9\u30c6\u30c3\u30d7<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/05\/shinnki-shuttenn-ma-kething02.png\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-6135\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/05\/shinnki-shuttenn-ma-kething02.png 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/05\/shinnki-shuttenn-ma-kething02-300x200.png 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/05\/shinnki-shuttenn-ma-kething02-240x160.png 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/05\/shinnki-shuttenn-ma-kething02-90x60.png 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br \/>\n\u65b0\u898f\u51fa\u5e97\u306e\u969b\u306b\u304a\u3053\u306a\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<ol class=\"bold\">\n<li>\u5e97\u8217\u306e\u7d4c\u55b6\u65b9\u91dd\u30fb\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u6c7a\u3081\u308b<\/li>\n<li>\u5546\u570f\u5206\u6790\u3067\u30a8\u30ea\u30a2\u306e\u7279\u6027\u3092\u628a\u63e1\u3059\u308b<\/li>\n<li>\u51fa\u5e97\u5019\u88dc\u5730\u3092\u6c7a\u3081\u308b<\/li>\n<li>\u58f2\u4e0a\u76ee\u6a19\u3092\u6c7a\u3081\u308b<\/li>\n<\/ol>\n<p>\u305d\u308c\u305e\u308c\u306e\u624b\u9806\u3092\u7406\u89e3\u3057\u3001\u8a08\u753b\u7684\u306b\u51fa\u5e97\u6e96\u5099\u3092\u9032\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"1\">\u65b0\u898f\u51fa\u5e97\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b9\u30c6\u30c3\u30d71\uff1a\u5e97\u8217\u306e\u7d4c\u55b6\u65b9\u91dd\u30fb\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u6c7a\u3081\u308b<\/span><\/h3>\n<p>\u65b0\u898f\u51fa\u5e97\u306b\u304a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u307e\u305a<span class=\"bold\">\u5e97\u8217\u306e\u7d4c\u55b6\u65b9\u91dd\u3068\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u5927\u5207<\/span>\u3067\u3059\u3002<\/p>\n<div class=\"info-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a\u65b0\u898f\u51fa\u5e97\u6642\u306b\u6c7a\u3081\u3066\u304a\u304f\u3079\u304d\u9805\u76ee\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u4f55\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u6271\u3046\u306e\u304b<\/li>\n<li>\u3069\u306e\u3088\u3046\u306a\u30b9\u30bf\u30a4\u30eb\u3067\u8ca9\u58f2\u3059\u308b\u306e\u304b<\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u5ba2\u5c64\u306f\u8ab0\u304b \u306a\u3069<\/li>\n<\/ul>\n<\/div>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u3068\u306a\u308b\u67a0\u7d44\u307f\u3092\u56fa\u3081\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u5f8c\u306e\u6226\u7565\u306b\u3082\u4e00\u8cab\u6027\u304c\u751f\u307e\u308c\u307e\u3059\u3002\u65b9\u91dd\u304c\u5b9a\u307e\u3063\u305f\u3089\u5f93\u696d\u54e1\u3068\u5171\u6709\u3057\u3001\u5e97\u8217\u5168\u4f53\u3067\u540c\u3058\u30d3\u30b8\u30e7\u30f3\u306b\u5411\u304b\u3063\u3066\u9032\u3080\u4f53\u5236\u3092\u6574\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"2\">\u65b0\u898f\u51fa\u5e97\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b9\u30c6\u30c3\u30d72\uff1a\u5546\u570f\u5206\u6790\u3067\u30a8\u30ea\u30a2\u306e\u7279\u6027\u3092\u628a\u63e1\u3059\u308b<\/span><\/h3>\n<p>\u65b0\u898f\u51fa\u5e97\u3092\u691c\u8a0e\u3059\u308b\u969b\u306f\u3001<span class=\"marker-under bold\">\u5019\u88dc\u30a8\u30ea\u30a2\u306e\u7279\u6027\u3092\u591a\u89d2\u7684\u306b\u628a\u63e1\u3067\u304d\u308b\u300c\u5546\u570f\u5206\u6790\u300d\u304c\u5fc5\u8981<\/span>\u3067\u3059\u3002<span class=\"bold\">\u4eba\u53e3\u69cb\u6210\u3084\u7af6\u5408\u306e\u72b6\u6cc1\u3001\u5730\u57df\u306e\u30cb\u30fc\u30ba\u306a\u3069<\/span>\u3092\u8abf\u67fb\u3057\u3001\u305d\u306e\u571f\u5730\u306b\u51fa\u5e97\u3059\u308b\u4fa1\u5024\u304c\u3042\u308b\u304b\u3092\u898b\u6975\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"info-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a\u5546\u570f\u5206\u6790\u3067\u898b\u308b\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u5e02\u5834\uff1a\u4eba\u53e3\u3001\u5e74\u9f62\u69cb\u6210\u3001\u7af6\u5408\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u30c8\u30ec\u30f3\u30c9\u306a\u3069<\/li>\n<li>\u9867\u5ba2\uff1a\u6027\u5225\u3001\u5e74\u9f62\u3001\u5c5e\u6027\u3001\u6765\u5e97\u983b\u5ea6\u3001\u6765\u5e97\u6642\u9593\u5e2f\u306a\u3069<\/li>\n<li>\u81ea\u793e\uff1a\u81ea\u5e97\u8217\u306e\u5f37\u307f\u30fb\u5f31\u307f\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u8981\u7d20\u3001\u4eba\u6750\u30ea\u30bd\u30fc\u30b9\u306a\u3069<\/li>\n<\/ul>\n<\/div>\n<p>\u3053\u308c\u3089\u306e\u8996\u70b9\u3067\u5546\u570f\u3092\u5206\u6790\u3059\u308b\u3068\u3001\u5730\u57df\u306e\u9b45\u529b\u3084\u30ea\u30b9\u30af\u3092\u5ba2\u89b3\u7684\u306b\u6349\u3048\u3089\u308c\u308b\u305f\u3081\u3001\u6700\u9069\u306a\u7acb\u5730\u6226\u7565\u3092\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4>\u73fe\u5730\u8abf\u67fb\u3082\u5fd8\u308c\u305a\u306b\u304a\u3053\u306a\u3046\u306e\u304c\u30dd\u30a4\u30f3\u30c8<\/h4>\n<p>\u51fa\u5e97\u30a8\u30ea\u30a2\u3092\u3044\u304f\u3064\u304b\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u305f\u3089\u3001\u5b9f\u969b\u306b\u73fe\u5730\u3092\u8a2a\u308c\u3066\u8abf\u67fb\u3057\u307e\u3057\u3087\u3046\u3002<span class=\"bold\">\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306f\u898b\u3048\u306a\u3044\u3001\u30ea\u30a2\u30eb\u306a\u4eba\u306e\u6d41\u308c\u3084\u96f0\u56f2\u6c17<\/span>\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u898f\u51fa\u5e97\u306b\u304a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p><span class=\"marker-under bold\">\u7279\u306b\u3001\u66dc\u65e5\u30fb\u6642\u9593\u5e2f\u3054\u3068\u306e\u4eba\u901a\u308a\u3001\u5468\u8fba\u306b\u3042\u308b\u7af6\u5408\u306e\u7acb\u5730\u3084\u5ba2\u5c64\u306a\u3069\u3092\u89b3\u5bdf\u3059\u308b\u3068\u3001\u51fa\u5e97\u5f8c\u306e\u96c6\u5ba2\u3092\u5177\u4f53\u7684\u306b\u30a4\u30e1\u30fc\u30b8\u3057\u3084\u3059\u3044<\/span>\u3067\u3059\u3002\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u305f\u673a\u4e0a\u306e\u5206\u6790\u306b\u3001\u73fe\u5730\u8abf\u67fb\u3082\u7d44\u307f\u5408\u308f\u305b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"3\">\u65b0\u898f\u51fa\u5e97\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b9\u30c6\u30c3\u30d73\uff1a\u51fa\u5e97\u5019\u88dc\u5730\u3092\u6c7a\u3081\u308b<\/span><\/h3>\n<p>\u5546\u570f\u5206\u6790\u306e\u7d50\u679c\u3092\u3082\u3068\u306b\u3001<span class=\"bold\">\u96c6\u5ba2\u304c\u898b\u8fbc\u3081\u308b\u30a8\u30ea\u30a2\u3092\u9078\u5b9a<\/span>\u3057\u3066\u51fa\u5e97\u5019\u88dc\u5730\u3092\u6c7a\u3081\u307e\u3059\u3002<\/p>\n<p><span class=\"marker-under bold\">\u4eba\u306e\u6d41\u308c\u3084\u9700\u8981\u306e\u6709\u7121\u3060\u3051\u3067\u306a\u304f\u3001\u4ea4\u901a\u30a2\u30af\u30bb\u30b9\u306e\u826f\u3055\u30fb\u5468\u8fba\u65bd\u8a2d\u3068\u306e\u76f8\u6027\u306a\u3069\u3001\u591a\u9762\u7684\u306b\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8<\/span>\u3067\u3059\u3002\u3082\u3057\u5019\u88dc\u5730\u306e\u9078\u5b9a\u306b\u8ff7\u3044\u304c\u751f\u3058\u305f\u5834\u5408\u306f\u3001\u7d4c\u55b6\u65b9\u91dd\u30fb\u30b3\u30f3\u30bb\u30d7\u30c8\u8a2d\u8a08\u304b\u3089\u898b\u76f4\u3059\u3053\u3068\u3067\u3001\u65b0\u305f\u306a\u8996\u70b9\u3092\u5f97\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"4\">\u65b0\u898f\u51fa\u5e97\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b9\u30c6\u30c3\u30d74\uff1a\u58f2\u4e0a\u76ee\u6a19\u3092\u6c7a\u3081\u308b<\/span><\/h3>\n<p>\u51fa\u5e97\u5019\u88dc\u5730\u304c\u6c7a\u307e\u3063\u305f\u3089\u3001\u6b21\u306f<span class=\"bold\">\u5177\u4f53\u7684\u306a\u58f2\u4e0a\u76ee\u6a19\u3092\u8a2d\u5b9a<\/span>\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"info-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a\u58f2\u4e0a\u76ee\u6a19\u3092\u6c7a\u3081\u308b\u969b\u306b\u8003\u616e\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u7acb\u5730\u306e\u4eba\u901a\u308a\u306e\u591a\u3055<\/li>\n<li>\u55b6\u696d\u6642\u9593\u306e\u9577\u3055<\/li>\n<li>\u60f3\u5b9a\u3055\u308c\u308b\u5ba2\u5358\u4fa1\u3084\u6765\u5e97\u983b\u5ea6<\/li>\n<li>\u30b9\u30bf\u30c3\u30d5\u306e\u4eba\u6570<\/li>\n<\/ul>\n<\/div>\n<p>\u4e0a\u306e\u9805\u76ee\u3092\u3082\u3068\u306b\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3057\u3001\u73fe\u5b9f\u7684\u306a\u6570\u5024\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u7279\u306b<span class=\"marker-under bold\">\u521d\u51fa\u5e97\u306e\u5834\u5408\u306f\u7406\u60f3\u3092\u8ffd\u3044\u6c42\u3081\u3059\u304e\u305a\u3001\u300c\u898b\u8fbc\u307f\u300d\u3068\u3057\u3066\u58f2\u4e0a\u76ee\u6a19\u3092\u7acb\u3066\u308b\u3068\u3001\u7121\u7406\u306a\u304f\u904b\u55b6\u3057\u3084\u3059\u3044<\/span>\u3067\u3057\u3087\u3046\u3002<br \/>\n\u5805\u5b9f\u306a\u58f2\u4e0a\u76ee\u6a19\u3092\u7acb\u3066\u308b\u3053\u3068\u3067\u3001\u5b89\u5b9a\u3057\u305f\u5e97\u8217\u904b\u55b6\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-2\">\u65b0\u898f\u51fa\u5e97\u306e\u6210\u529f\u306b\u306f\u30a8\u30ea\u30a2\u5225\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u6b20\u304b\u305b\u306a\u3044<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/05\/shinnki-shuttenn-ma-kething03.png\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-6136\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/05\/shinnki-shuttenn-ma-kething03.png 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/05\/shinnki-shuttenn-ma-kething03-300x200.png 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/05\/shinnki-shuttenn-ma-kething03-240x160.png 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/05\/shinnki-shuttenn-ma-kething03-90x60.png 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br \/>\n\u65b0\u898f\u51fa\u5e97\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001<span class=\"bold\">\u5730\u57df\u306e\u7279\u6027\u306b\u5408\u308f\u305b\u305f\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span>\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30a8\u30ea\u30a2\u7279\u6027\u3092\u7121\u8996\u3057\u3066\u51fa\u5e97\u3057\u305f\u5834\u5408\u3001\u6b21\u306e\u3088\u3046\u306a\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u96c6\u5ba2\u304c\u898b\u8fbc\u3081\u305a\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044<\/li>\n<li>\u8ca9\u4fc3\u52b9\u679c\u304c\u8584\u308c\u3001\u8ca9\u4fc3\u8cbb\u7528\u3082\u7121\u99c4\u306b\u306a\u308b<\/li>\n<li>\u904b\u55b6\u30b3\u30b9\u30c8\u304c\u5229\u76ca\u3092\u4e0a\u56de\u308a\u3001\u8d64\u5b57\u306b\u306a\u308b<\/li>\n<\/ul>\n<p>\u4f8b\u3048\u3070\u3001\u8eca\u3067\u79fb\u52d5\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u5730\u57df\u306b\u99d0\u8eca\u5834\u306e\u306a\u3044\u5e97\u8217\u3092\u51fa\u5e97\u3059\u308b\u3068\u3001\u9867\u5ba2\u306e\u9078\u629e\u80a2\u304b\u3089\u5916\u308c\u308b\u304a\u305d\u308c\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5b66\u751f\u8857\u306b\u9ad8\u4fa1\u683c\u5e2f\u306e\u98f2\u98df\u5e97\u3092\u51fa\u3057\u3066\u3082\u3001\u624b\u9803\u306a\u4fa1\u683c\u3092\u91cd\u8996\u3059\u308b\u5b66\u751f\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u306a\u3051\u308c\u3070\u3001\u601d\u3046\u3088\u3046\u306b\u96c6\u5ba2\u3067\u304d\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><span class=\"marker-under bold\">\u81ea\u5e97\u8217\u306e\u7d4c\u55b6\u65b9\u91dd\u3068\u5730\u57df\u7279\u6027\u306e\u5408\u81f4\u3059\u308b\u51fa\u5e97\u5019\u88dc\u5730\u3092\u6c7a\u3081\u3001\u65b0\u898f\u51fa\u5e97\u306e\u6210\u529f\u7387\u3092\u9ad8\u3081\u308b<\/span>\u305f\u3081\u306b\u3082\u3001\u30a8\u30ea\u30a2\u5225\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2><span id=\"4-2\">\u65b0\u898f\u51fa\u5e97\u306b\u304a\u3051\u308b\u30a8\u30ea\u30a2\u5225\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u5206\u6790\u624b\u6cd54\u9078<\/span><\/h2>\n<p>\u65b0\u898f\u51fa\u5e97\u6642\u306e\u30a8\u30ea\u30a2\u5225\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3001\u6b21\u306e\u5206\u6790\u624b\u6cd5\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>3C\u5206\u6790<\/li>\n<li>4P\u30fb4C\u5206\u6790<\/li>\n<li>SWOT\u5206\u6790<\/li>\n<li>PEST\u5206\u6790<\/li>\n<\/ul>\n<p>\u305d\u308c\u305e\u308c\u3001\u3069\u306e\u3088\u3046\u306a\u3068\u304d\u306b\u4f7f\u3048\u308b\u5206\u6790\u624b\u6cd5\u306a\u306e\u304b\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"13C\">\u5206\u6790\u624b\u6cd51\uff1a3C\u5206\u6790<\/span><\/h3>\n<p>3C\u5206\u6790\u3068\u306f\u3001\u540c\u3058\u982d\u6587\u5b57\u300cC\u300d\u3067\u59cb\u307e\u308b<span class=\"bold\">\u300c\u5e02\u5834\u30fb\u9867\u5ba2\uff08Customer\uff09\u300d\u300c\u7af6\u5408\uff08Competitor\uff09\u300d\u300c\u81ea\u793e\uff08Company\uff09\u300d\u306e3\u3064\u306e\u8996\u70b9\u3067\u5e02\u5834\u74b0\u5883\u3092\u6574\u7406<\/span>\u3057\u3001\u81ea\u793e\u306e\u5f37\u307f\u3084\u6226\u7565\u306e\u65b9\u5411\u6027\u3092\u898b\u6975\u3081\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<div class=\"primary-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a3C\u5206\u6790\u3067\u306e\u5206\u6790\u9805\u76ee\u4f8b\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u5e02\u5834\u30fb\u9867\u5ba2\uff1a\u9867\u5ba2\u306e\u7279\u6027\u3084\u30cb\u30fc\u30ba<\/li>\n<li>\u7af6\u5408\uff1a\u7af6\u5408\u306e\u73fe\u72b6\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u3001\u8a55\u4fa1\u3001\u5f37\u307f\u30fb\u5f31\u307f<\/li>\n<li>\u81ea\u793e\uff1a\u7b2c\u4e09\u8005\u306b\u3088\u308b\u8a55\u4fa1\u3001\u5f37\u307f\u30fb\u5f31\u307f<\/li>\n<\/ul>\n<\/div>\n<p>\u4f8b\u3048\u3070\u9ad8\u7d1a\u4f4f\u5b85\u8857\u306b\u30da\u30c3\u30c8\u7528\u54c1\u5e97\u3092\u51fa\u5e97\u3059\u308b\u5834\u5408\u30013C\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u3067\u5f53\u8a72\u30a8\u30ea\u30a2\u306e\u7279\u5fb4\u3092\u3064\u304b\u3081\u307e\u3059\u3002<\/p>\n<div class=\"success-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a\u9ad8\u7d1a\u4f4f\u5b85\u8857\u3067\u306e3C\u5206\u6790\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u5e02\u5834\u30fb\u9867\u5ba2\uff1a\u30da\u30c3\u30c8\u306b\u304a\u91d1\u3092\u304b\u3051\u308b\u5bcc\u88d5\u5c64\u304c\u591a\u3044<\/li>\n<li>\u7af6\u5408\uff1a\u5927\u624b\u30c1\u30a7\u30fc\u30f3\u306f\u5b58\u5728\u3059\u308b\u304c\u3001\u5c02\u9580\u6027\u306b\u6b20\u3051\u308b<\/li>\n<li>\u81ea\u793e\uff1a\u30d7\u30ec\u30df\u30a2\u30e0\u30d5\u30fc\u30c9\u3084\u9ad8\u54c1\u8cea\u30b1\u30a2\u7528\u54c1\u306b\u7279\u5316\u3057\u3066\u3044\u308b<\/li>\n<\/ul>\n<\/div>\n<p>\u3053\u306e\u3088\u3046\u306b\u30013C\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067<span class=\"marker-under bold\">\u81ea\u793e\u306e\u65b9\u5411\u6027\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u304c\u53ef\u80fd\u304b\u3069\u3046\u304b\u3092\u5224\u65ad<\/span>\u3067\u304d\u307e\u3059\u3002\u5730\u57df\u7279\u6027\u306b\u5408\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a2d\u8a08\u3092\u304a\u3053\u306a\u3046\u305f\u3081\u306b\u30013C\u5206\u6790\u3092\u53d6\u308a\u5165\u308c\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"24P4C\">\u5206\u6790\u624b\u6cd52\uff1a4P\u30fb4C\u5206\u6790<\/span><\/h3>\n<p>4P\u30fb4C\u5206\u6790\u306f\u3001\u4f01\u696d\u8996\u70b9\u3068\u9867\u5ba2\u8996\u70b9\u306e\u4e21\u9762\u304b\u3089\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u4fa1\u5024\u3092\u691c\u8a0e\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u624b\u6cd5\u3067\u3059\u3002<br \/>\n4P\u5206\u6790\u3067\u306f<span class=\"bold\">\u88fd\u54c1\uff08Product\uff09\u3001\u4fa1\u683c\uff08Price\uff09\u3001\u6d41\u901a\uff08Place\uff09\u3001\u8ca9\u4fc3\uff08Promotion\uff09\u306e4\u65b9\u5411\u304b\u3089\u5206\u6790\u3057\u3001\u4f01\u696d\u5074\u304c\u63d0\u4f9b\u3059\u308b\u6226\u7565\u3092\u6574\u7406<\/span>\u3057\u307e\u3059\u3002<\/p>\n<div class=\"primary-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a4P\u5206\u6790\u3067\u306e\u5206\u6790\u9805\u76ee\u4f8b\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u88fd\u54c1\uff1a\u81ea\u793e\u88fd\u54c1\u306e\u5f37\u307f\u3001\u4fdd\u8a3c\u3001\u8fd4\u54c1<\/li>\n<li>\u4fa1\u683c\uff1a\u7af6\u5408\u306e\u4fa1\u683c\u3068\u306e\u6bd4\u8f03\u3001\u54c1\u8cea\u306b\u91e3\u308a\u5408\u3046\u4fa1\u683c\u8a2d\u5b9a<\/li>\n<li>\u6d41\u901a\uff1a\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u306e\u9078\u629e\u3001\u63d0\u4f9b\u65b9\u6cd5<\/li>\n<li>\u8ca9\u4fc3\uff1a\u8ca9\u4fc3\u6d3b\u52d5\u3001\u5e83\u544a<\/li>\n<\/ul>\n<\/div>\n<p>\u4e00\u65b9\u30014C\u5206\u6790\u306f<span class=\"bold\">\u9867\u5ba2\u4fa1\u5024\uff08Customer Value\uff09\u3001\u7d4c\u8cbb\uff08Cost\uff09\u3001\u9867\u5ba2\u5229\u4fbf\u6027\uff08Convenience\uff09\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff08Communication\uff09\u3068\u3044\u3046\u9867\u5ba2\u5074\u306e\u8996\u70b9<\/span>\u3067\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<div class=\"primary-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a4C\u5206\u6790\u3067\u306e\u5206\u6790\u9805\u76ee\u4f8b\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u9867\u5ba2\u4fa1\u5024\uff1a\u9867\u5ba2\u304c\u4fa1\u5024\u3092\u611f\u3058\u308b\u3082\u306e<\/li>\n<li>\u7d4c\u8cbb\uff1a\u91d1\u984d\u30fb\u6642\u9593\u30fb\u5fc3\u7406\u306e\u9762\u3067\u9867\u5ba2\u304c\u7d0d\u5f97\u3067\u304d\u308b\u30b3\u30b9\u30c8<\/li>\n<li>\u9867\u5ba2\u5229\u4fbf\u6027\uff1a\u5546\u54c1\u8cfc\u5165\u306e\u3057\u3084\u3059\u3055<\/li>\n<li>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff1aSNS\u3084\u30a4\u30d9\u30f3\u30c8\u306a\u3069\u306e\u4ea4\u6d41\u624b\u6bb5<\/li>\n<\/ul>\n<\/div>\n<p>\u4f8b\u3048\u3070\u3001<span class=\"bold\">\u9ad8\u9f62\u8005\u306e\u591a\u3044\u4f4f\u5b85\u8857\u306b\u5c0f\u898f\u6a21\u30b9\u30fc\u30d1\u30fc\u3092\u51fa\u5e97\u3059\u308b\u5834\u5408<\/span>\u30014P\u30fb4C\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3046\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5206\u6790\u3092\u304a\u3053\u306a\u3048\u307e\u3059\u3002<\/p>\n<div class=\"success-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a4P\u5206\u6790\uff08\u4f01\u696d\u8996\u70b9\uff09\u300b<\/p>\n<ul style=\"margin-bottom: 1em;\">\n<li>\u88fd\u54c1\uff1a\u5c11\u91cf\u54c1\u3084\u60e3\u83dc\u306a\u3069\u306e\u9ad8\u9f62\u8005\u5411\u3051\u5546\u54c1\u3092\u5f37\u5316\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5f37\u307f<\/li>\n<li>\u4fa1\u683c\uff1a\u9ad8\u9f62\u8005\u5c64\u306b\u3068\u3063\u3066\u624b\u9803\u306a\u4fa1\u683c\u5e2f<\/li>\n<li>\u6d41\u901a\uff1a\u9ad8\u9f62\u8005\u304c\u5f92\u6b69\u3067\u6765\u5e97\u3067\u304d\u308b\u3088\u3046\u306b\u4f4f\u5b85\u8857\u306e\u4e2d\u5fc3\u306b\u51fa\u5e97<\/li>\n<li>\u8ca9\u4fc3\uff1a\u6298\u308a\u8fbc\u307f\u30c1\u30e9\u30b7\u3084\u56de\u89a7\u677f\u306a\u3069\u306e\u30a2\u30ca\u30ed\u30b0\u5a92\u4f53\u3092\u6d3b\u7528<\/li>\n<\/ul>\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a4C\u5206\u6790\uff08\u9867\u5ba2\u8996\u70b9\uff09\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u9867\u5ba2\u4fa1\u5024\uff1a\u65e5\u3005\u306e\u98df\u4e8b\u6e96\u5099\u304c\u697d\u306b\u306a\u308a\u3001\u5065\u5eb7\u7684\u306a\u5546\u54c1\u3092\u8cfc\u5165\u3067\u304d\u308b<\/li>\n<li>\u7d4c\u8cbb\uff1a\u4f4e\u4fa1\u683c\u3067\u751f\u6d3b\u8cbb\u306e\u7bc0\u7d04\u306b\u5f79\u7acb\u3064<\/li>\n<li>\u9867\u5ba2\u5229\u4fbf\u6027\uff1a\u5f92\u6b69\u570f\u3067\u8cb7\u3044\u7269\u3067\u304d\u308b\u30fb\u30b3\u30f3\u30d1\u30af\u30c8\u306a\u5e97\u5185\u3067\u79fb\u52d5\u3057\u3084\u3059\u3044<\/li>\n<li>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff1a\u5e97\u54e1\u304c\u76f4\u63a5\u63a5\u5ba2\u5bfe\u5fdc\u3092\u3057\u3066\u304f\u308c\u308b\u305f\u3081\u3001\u5b89\u5fc3\u611f\u304c\u3042\u308b<\/li>\n<\/ul>\n<\/div>\n<p>\u3053\u306e\u3088\u3046\u306b<span class=\"marker-under bold\">\u4e21\u65b9\u306e\u8996\u70b9\u3067\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u5730\u57df\u4f4f\u6c11\u306e\u30cb\u30fc\u30ba\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u5e97\u8217\u3065\u304f\u308a\u304c\u53ef\u80fd<\/span>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"3SWOT\">\u5206\u6790\u624b\u6cd53\uff1aSWOT\u5206\u6790<\/span><\/h3>\n<p>SWOT\u5206\u6790\u306f\u3001\u81ea\u793e\u306e<span class=\"bold\">\u300c\u5f37\u307f\uff08Strengths\uff09\u300d\u300c\u5f31\u307f\uff08Weaknesses\uff09\u300d\u3068\u3001\u5916\u90e8\u306b\u3088\u308b\u300c\u6a5f\u4f1a\uff08Opportunities\uff09\u300d\u300c\u8105\u5a01\uff08Threats\uff09\u300d\u306e4\u3064\u306e\u8996\u70b9\u304b\u3089\u4e8b\u696d\u74b0\u5883\u3092\u628a\u63e1\u3057\u3001\u6226\u7565\u3092\u7acb\u3066\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span>\u3067\u3059\u3002<\/p>\n<div class=\"primary-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300aSWOT\u5206\u6790\u3067\u306e\u5206\u6790\u9805\u76ee\u4f8b\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u5f37\u307f\uff08S\uff09\uff1a\u81ea\u793e\u306e\u30d7\u30e9\u30b9\u8981\u56e0\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5f37\u307f<\/li>\n<li>\u5f31\u307f\uff08W\uff09\uff1a\u81ea\u793e\u306e\u30de\u30a4\u30ca\u30b9\u8981\u56e0\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5f31\u307f<\/li>\n<li>\u6a5f\u4f1a\uff08O\uff09\uff1a\u5e02\u5834\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u30fb\u793e\u4f1a\u60c5\u52e2\u30fb\u7d4c\u6e08\u72b6\u6cc1\u3068\u3044\u3063\u305f\u5916\u90e8\u8981\u56e0\u304c\u3082\u305f\u3089\u3059\u5546\u6a5f<\/li>\n<li>\u8105\u5a01\uff08T\uff09\uff1a\u5916\u90e8\u8981\u56e0\u304c\u81ea\u793e\u306b\u4e0e\u3048\u308b\u30de\u30a4\u30ca\u30b9\u306e\u5f71\u97ff<\/li>\n<\/ul>\n<\/div>\n<p>\u4f8b\u3048\u3070\u90fd\u5e02\u90e8\u306b\u30ab\u30d5\u30a7\u3092\u51fa\u5e97\u3059\u308b\u5834\u5408\u3001SWOT\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u81ea\u793e\u306e\u4e8b\u696d\u74b0\u5883\u3092\u660e\u3089\u304b\u306b\u3067\u304d\u307e\u3059\u3002<\/p>\n<table>\n<tbody>\n<tr>\n<td class=\"bold\" style=\"text-align: center; background-color: #3b5998; color: #ffffff;\" width=\"10%\"><\/td>\n<td class=\"bold\" style=\"text-align: center; background-color: #3b5998; color: #ffffff;\" width=\"45%\">\u30d7\u30e9\u30b9\u8981\u56e0<\/td>\n<td class=\"bold\" style=\"text-align: center; background-color: #3b5998; color: #ffffff;\">\u30de\u30a4\u30ca\u30b9\u8981\u56e0<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\">\u5185\u90e8<br \/>\u74b0\u5883<\/td>\n<td>\n<p class=\"bold\" style=\"margin-bottom: 0em;\">\u3010\u5f37\u307f\uff08S\uff09\u3011<\/p>\n<ul style=\"margin-bottom: 0em; padding-left: 1em;\">\n<li>\u90fd\u5185\u3067\u8907\u6570\u306e\u30ab\u30d5\u30a7\u3092\u5c55\u958b\u3057\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u6210\u529f\u3057\u3066\u3044\u308b<\/li>\n<li>\u72ec\u81ea\u30e1\u30cb\u30e5\u30fc\uff08\u30f4\u30a3\u30fc\u30ac\u30f3\u30fb\u30b0\u30eb\u30c6\u30f3\u30d5\u30ea\u30fc\u306a\u3069\uff09\u306e\u56fa\u5b9a\u30d5\u30a1\u30f3\u304c\u591a\u3044<\/li>\n<\/ul>\n<\/td>\n<td>\n<p class=\"bold\" style=\"margin-bottom: 0em;\">\u3010\u5f31\u307f\uff08W\uff09\u3011<\/p>\n<ul style=\"margin-bottom: 0em; padding-left: 1em;\">\n<li>\u8cc3\u6599\u3084\u4eba\u4ef6\u8cbb\u306a\u3069\u90fd\u5e02\u90e8\u306e\u30b3\u30b9\u30c8\u304c\u9ad8\u304f\u3001\u53ce\u76ca\u7387\u304c\u4f4e\u3044<\/li>\n<li>\u65e2\u5b58\u5e97\u8217\u3068\u30b3\u30f3\u30bb\u30d7\u30c8\u304c\u4f3c\u3066\u304a\u308a\u3001\u5dee\u5225\u5316\u304c\u96e3\u3057\u3044<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\">\u5916\u90e8<br \/>\u74b0\u5883<\/td>\n<td>\n<p class=\"bold\" style=\"margin-bottom: 0em;\">\u3010\u6a5f\u4f1a\uff08O\uff09\u3011<\/p>\n<ul style=\"margin-bottom: 0em; padding-left: 1em;\">\n<li>\u51fa\u5e97\u30a8\u30ea\u30a2\u5468\u8fba\u306b\u30aa\u30d5\u30a3\u30b9\u30d3\u30eb\u3084\u5927\u5b66\u304c\u5efa\u8a2d\u3055\u308c\u308b\u4e88\u5b9a\u3067\u3001\u4eba\u53e3\u304c\u5897\u52a0\u50be\u5411\u306b\u3042\u308b<\/li>\n<li>\u5065\u5eb7\u5fd7\u5411\u30fb\u30b5\u30b9\u30c6\u30ca\u30d6\u30eb\u5fd7\u5411\u306e\u98f2\u98df\u5e97\u306b\u5bfe\u3059\u308b\u30cb\u30fc\u30ba\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b<\/li>\n<\/ul>\n<\/td>\n<td>\n<p class=\"bold\" style=\"margin-bottom: 0em;\">\u3010\u8105\u5a01\uff08T\uff09\u3011<\/p>\n<ul style=\"margin-bottom: 0em; padding-left: 1em;\">\n<li>\u7af6\u5408\u306e\u30c1\u30a7\u30fc\u30f3\u7cfb\u30ab\u30d5\u30a7\u304c\u591a\u304f\u3001\u4fa1\u683c\u7af6\u4e89\u304c\u6fc0\u3057\u3044<\/li>\n<li>\u30c6\u30ec\u30ef\u30fc\u30af\u306e\u5b9a\u7740\u3067\u30e9\u30f3\u30c1\u9700\u8981\u3092\u8aad\u307f\u306b\u304f\u304f\u306a\u3063\u305f<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>SWOT\u5206\u6790\u3067\u51fa\u5e97\u30a8\u30ea\u30a2\u306b\u304a\u3051\u308b\u8ab2\u984c\u3068\u53ef\u80fd\u6027\u306e\u4e21\u9762\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001<span class=\"marker-under bold\">\u51fa\u5e97\u5f8c\u306e\u30ea\u30b9\u30af\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848<\/span>\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"4PEST\">\u5206\u6790\u624b\u6cd54\uff1aPEST\u5206\u6790<\/span><\/h3>\n<p>PEST\u5206\u6790\u306f\u3001\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u5916\u90e8\u74b0\u5883\u306e\u7279\u5fb4\u3084\u5909\u5316\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001<span class=\"bold\">\u653f\u6cbb\uff08Politics\uff09\u3001\u7d4c\u6e08\uff08Economy\uff09\u3001\u793e\u4f1a\uff08Society\uff09\u3001\u6280\u8853\uff08Technology\uff09\u306e4\u8996\u70b9\u304b\u3089\u5e02\u5834\u3092\u5206\u6790<\/span>\u3057\u307e\u3059\u3002<\/p>\n<div class=\"primary-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300aPEST\u5206\u6790\u3067\u306e\u5206\u6790\u9805\u76ee\u4f8b\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u653f\u6cbb\uff08P\uff09\uff1a\u6cd5\u6539\u6b63\u3001\u653f\u6cbb\u52d5\u5411\u3001\u516c\u6b63\u7af6\u4e89<\/li>\n<li>\u7d4c\u6e08\uff08E\uff09\uff1a\u70ba\u66ff\u30fb\u4fa1\u683c\u5909\u52d5\u3001GDP\u6210\u9577\u7387<\/li>\n<li>\u793e\u4f1a\uff08S\uff09\uff1a\u4eba\u53e3\u52d5\u614b\u3001\u74b0\u5883\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb<\/li>\n<li>\u6280\u8853\uff08T\uff09\uff1a\u7279\u8a31\u3001\u5546\u54c1\u5316\u6280\u8853\u3001\u6280\u8853\u9769\u65b0<\/li>\n<\/ul>\n<\/div>\n<p>\u4f8b\u3048\u3070\u90fd\u5e02\u90e8\u306b\u30b3\u30ef\u30fc\u30ad\u30f3\u30b0\u30b9\u30da\u30fc\u30b9\u3092\u51fa\u5e97\u3059\u308b\u5834\u5408\u3001PEST\u5206\u6790\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u30cb\u30fc\u30ba\u306e\u9ad8\u307e\u308a\u3084\u5c06\u6765\u7684\u306a\u30ea\u30b9\u30af\u3092\u898b\u6975\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<div class=\"primary-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300aPEST\u5206\u6790\u3067\u306e\u5206\u6790\u9805\u76ee\u4f8b\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u653f\u6cbb\uff08P\uff09\uff1a\u50cd\u304d\u65b9\u6539\u9769\u306b\u3088\u308a\u3001\u4f01\u696d\u304c\u30b5\u30c6\u30e9\u30a4\u30c8\u30aa\u30d5\u30a3\u30b9\u3084\u30c6\u30ec\u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9\u3092\u6c42\u3081\u3066\u3044\u308b<\/li>\n<li>\u7d4c\u6e08\uff08E\uff09\uff1a\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u3084\u500b\u4eba\u4e8b\u696d\u4e3b\u306e\u5897\u52a0\u3067\u4e00\u5b9a\u306e\u9700\u8981\u306f\u3042\u308b\u304c\u3001\u666f\u6c17\u60aa\u5316\u6642\u306f\u5951\u7d04\u30ad\u30e3\u30f3\u30bb\u30eb\u306e\u30ea\u30b9\u30af\u304c\u61f8\u5ff5\u3055\u308c\u308b<\/li>\n<li>\u793e\u4f1a\uff08S\uff09\uff1a\u50cd\u304d\u65b9\u306e\u591a\u69d8\u5316\u30fb\u526f\u696d\u89e3\u7981\u306a\u3069\u3067\u3001\u67d4\u8edf\u306a\u4ed5\u4e8b\u7a7a\u9593\u3092\u6c42\u3081\u308b\u5c64\u304c\u5897\u3048\u3066\u3044\u308b<\/li>\n<li>\u6280\u8853\uff08T\uff09\uff1a\u9ad8\u901fWi-Fi\u3084\u9632\u97f3\u30d6\u30fc\u30b9\u3001\u4e88\u7d04\u30a2\u30d7\u30ea\u306a\u3069\u3001\u8a2d\u5099\u9762\u306e\u5dee\u5225\u5316\u304c\u96c6\u5ba2\u529b\u306b\u76f4\u7d50\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b<\/li>\n<\/ul>\n<\/div>\n<p>\u3053\u306e\u3088\u3046\u306a\u5206\u6790\u7d50\u679c\u3092\u3082\u3068\u306b\u3001\u5e02\u5834\u306e\u5909\u5316\u306b\u67d4\u8edf\u306b\u5bfe\u5fdc\u3057\u305f\u6226\u7565\u3092\u7acb\u6848\u3057\u3084\u3059\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"i-3\">\u307e\u3068\u3081\uff1a\u30a8\u30ea\u30a2\u5225\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u65b0\u898f\u51fa\u5e97\u3092\u6210\u529f\u3055\u305b\u3088\u3046\uff01<\/span><\/h2>\n<ul class=\"bold\">\n<li>\u65b0\u898f\u51fa\u5e97\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f4\u30b9\u30c6\u30c3\u30d7\u3067\u9032\u3081\u308b<\/li>\n<li>\u65b0\u898f\u51fa\u5e97\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u300c\u30a8\u30ea\u30a2\u5225\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u306e\u8003\u3048\u65b9\u304c\u5927\u5207<\/li>\n<li>\u65b0\u898f\u51fa\u5e97\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u624b\u6cd5\u304c\u5f79\u7acb\u3064<\/li>\n<\/ul>\n<p>\u65b0\u898f\u51fa\u5e97\u306b\u304a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u307e\u305a<span class=\"bold\">\u5e97\u8217\u306e\u7d4c\u55b6\u65b9\u91dd\u3084\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u6c7a\u3081\u305f\u4e0a\u3067\u3001\u5546\u570f\u5206\u6790\u3092\u304a\u3053\u306a\u3044\u30a8\u30ea\u30a2\u7279\u6027\u3092\u7406\u89e3<\/span>\u3057\u307e\u3057\u3087\u3046\u3002\u5546\u570f\u5206\u6790\u306e\u7d50\u679c\u3092\u3082\u3068\u306b\u3001\u51fa\u5e97\u5019\u88dc\u5730\u3084\u58f2\u4e0a\u76ee\u6a19\u3092\u6c7a\u3081\u3001\u51fa\u5e97\u8a08\u753b\u3092\u7acb\u3066\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u65b0\u898f\u51fa\u5e97\u306e\u6210\u529f\u7387\u3092\u9ad8\u3081\u308b\u306b\u306f<span class=\"bold\">\u30a8\u30ea\u30a2\u306e\u7279\u6027\u306b\u5408\u308f\u305b\u305f\u6226\u7565\u3092\u5b9f\u65bd\u3059\u308b\u300c\u30a8\u30ea\u30a2\u5225\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d<\/span>\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u4eca\u56de\u7d39\u4ecb\u3057\u305f\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u53c2\u8003\u306b\u3001\u30a8\u30ea\u30a2\u3054\u3068\u306b\u6700\u9069\u306a\u6226\u7565\u3092\u7acb\u3066\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u308c\u304b\u3089\u51fa\u5e97\u6e96\u5099\u306b\u53d6\u308a\u639b\u304b\u308b\u65b9\u306f\u3001<span class=\"marker-under bold\">\u307e\u305a\u51fa\u5e97\u4e88\u5b9a\u30a8\u30ea\u30a2\u306e\u60c5\u5831\u3092\u96c6\u3081\u3001\u81ea\u793e\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u5408\u3046\u304b\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068<\/span>\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool02?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-shinnki-shuttenn-ma-kething\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/01\/detail-bnr.png\" alt=\"\u5546\u570f\u5206\u6790\u3067\u5e02\u5834\u3092\u628a\u63e1\u3002\u65b0\u898f\u51fa\u5e97\u306e\u8abf\u67fb\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u3002\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/area-marketing\/\">\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/data-analysis\/\">\u30c7\u30fc\u30bf\u5206\u6790<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/marketing\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/shutten-senryaku\/\">\u51fa\u5e97\u6226\u7565<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/%e6%96%b0%e8%a6%8f%e5%87%ba%e5%ba%97\/\">\u65b0\u898f\u51fa\u5e97<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u65b0\u898f\u51fa\u5e97\u3092\u691c\u8a0e\u3059\u308b\u969b\u3001\u300c\u65b0\u898f\u51fa\u5e97\u306e\u5834\u6240\u9078\u3073\u306b\u8ff7\u3063\u3066\u3044\u308b\u300d\u300c\u52b9\u679c\u7684\u306a\u96c6\u5ba2\u65b9\u6cd5\u304c\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u60a9\u3093\u3067\u3044\u308b\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u5e97\u8217\u3092\u30aa\u30fc\u30d7\u30f3\u3059\u308b\u3068\u304d\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3057\u3066\u30a8\u30ea\u30a2\u306e\u5e02\u5834\u8abf\u67fb\u3092\u304a&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/store-development\/shinnki-shuttenn-ma-kething\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":6137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2,8,6,7],"tags":[16,31,27,67,193],"class_list":["post-6120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-areamarketing","category-shutten","category-bunseki-framework","category-store-development","tag-area-marketing","tag-data-analysis","tag-marketing","tag-shutten-senryaku","tag-193"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/6120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=6120"}],"version-history":[{"count":17,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/6120\/revisions"}],"predecessor-version":[{"id":6142,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/6120\/revisions\/6142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/6137"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=6120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=6120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=6120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}