{"id":5912,"date":"2025-03-28T20:30:37","date_gmt":"2025-03-28T11:30:37","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/targeting-sennryaku\/"},"modified":"2025-03-30T19:21:18","modified_gmt":"2025-03-30T10:21:18","slug":"targeting-sennryaku","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/targeting-sennryaku\/","title":{"rendered":"\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u52dd\u3066\u308b\u5e02\u5834\u3092\u898b\u3064\u3051\u3088\u3046\uff01\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u7af6\u4e89\u304c\u6fc0\u3057\u3044\u5e02\u5834\u3067\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u3092\u3064\u304b\u3080\u306b\u306f\u3001\u7684\u78ba\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u3088\u3063\u3066\u81ea\u793e\u306e\u5f37\u307f\u3092\u751f\u304b\u305b\u308b\u3001\u3064\u307e\u308a<span 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target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_728x90.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p>\n<h2>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8003\u3048\u308b\u3053\u3068<\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/03\/targeting-sennryaku01.png\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-5928\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/03\/targeting-sennryaku01.png 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/03\/targeting-sennryaku01-300x200.png 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/03\/targeting-sennryaku01-240x160.png 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/03\/targeting-sennryaku01-90x60.png 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br \/>\n\u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u306f\u3001<span class=\"marker-under bold\">\u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8ca9\u58f2\u5bfe\u8c61\u3092\u660e\u78ba\u306b\u3057\u3066\u3001\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u3053\u3068<\/span>\u3067\u3059\u3002<br \/>\n\u5e02\u5834\u30cb\u30fc\u30ba\u3084\u9867\u5ba2\u306e\u4fa1\u5024\u89b3\u306f\u591a\u7a2e\u591a\u69d8\u3067\u3042\u308b\u305f\u3081\u3001\u4e00\u5f8b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u304a\u3053\u306a\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u81ea\u793e\u304c\u52dd\u3066\u308b\u5e02\u5834\u3092\u898b\u3064\u3051\u308b\u4e0a\u3067\u91cd\u8981\u306a\u30d7\u30ed\u30bb\u30b9<\/h3>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001<span class=\"marker-under bold\">\u81ea\u793e\u304c\u5e02\u5834\u3067\u306e\u30a2\u30c9\u30d0\u30f3\u30c6\u30fc\u30b8\u3092\u53d6\u308b\u305f\u3081\u306b\u91cd\u8981\u306a\u6226\u7565<\/span>\u3067\u3059\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u305b\u305a\u5168\u9867\u5ba2\u306b\u540c\u3058\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c55\u958b\u3057\u305f\u5834\u5408\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u6027\u304c\u66d6\u6627\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u3046\u3059\u308b\u3068\u3001<span class=\"marker-under bold\">\u6fc0\u3057\u3044\u5e02\u5834\u7af6\u4e89\u306b\u52dd\u3061\u6b8b\u308c\u305a\u57cb\u3082\u308c\u3066\u3057\u307e\u3046\u3060\u3051\u3067\u306a\u304f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u3082\u81a8\u3089\u307f\u3001\u52b9\u7387\u7684\u306a\u96c6\u5ba2\u304c\u96e3\u3057\u304f\u306a\u308b\u3068\u3044\u3063\u305f\u30ea\u30b9\u30af<\/span>\u304c\u751f\u3058\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<h4>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u304a\u3053\u306a\u3046\u30e1\u30ea\u30c3\u30c8\u306f\u4e3b\u306b3\u3064<\/h4>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<ul 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decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/03\/targeting-sennryaku02.png\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-5927\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/03\/targeting-sennryaku02.png 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/03\/targeting-sennryaku02-300x200.png 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/03\/targeting-sennryaku02-240x160.png 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/03\/targeting-sennryaku02-90x60.png 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br \/>\n\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u4e00\u3064\u3067\u3042\u308b\u300cSTP\u5206\u6790\u300d\u3067\u6d3b\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002STP\u5206\u6790\u306f\u6b21\u306e\u9806\u5e8f\u3067\u304a\u3053\u306a\u3044\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08Segmentation\uff09\uff1a\u5e02\u5834\u306e\u7d30\u5206\u5316<\/li>\n<li>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08Targeting\uff09\uff1a\u6a19\u7684\u5e02\u5834\u306e\u9078\u5b9a<\/li>\n<li>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff08Positioning\uff09\uff1a\u5e02\u5834\u3067\u306e\u4f4d\u7f6e\u4ed8\u3051<\/li>\n<\/ul>\n<p>\u3053\u306e\u6d41\u308c\u306b\u6cbf\u3063\u3066\u5206\u6790\u3092\u9032\u3081\u308b\u3053\u3068\u3067\u3001\u52dd\u3066\u308b\u5e02\u5834\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u65b9\u5411\u6027\u304c\u5177\u4f53\u7684\u306b\u5b9a\u307e\u308a\u307e\u3059\u3002<\/p>\n<h3>STP\u5206\u6790\u306e\u9805\u76ee1\uff1a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/h3>\n<p>\u300c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u306f\u3001<span class=\"bold\">\u5e02\u5834\u3092\u7279\u5b9a\u306e\u57fa\u6e96\u3067\u7d30\u5206\u5316\u3057\u3066\u3001\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u7570\u306a\u308b\u30cb\u30fc\u30ba\u3084\u7279\u6027\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068<\/span>\u3067\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u57fa\u6e96\u3092\u7528\u3044\u3066\u304a\u3053\u306a\u3044\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u5730\u7406\u7684\u8981\u56e0\uff1a\u5730\u57df\u3001\u90fd\u5e02\u3001\u6c17\u5019\u306a\u3069<\/li>\n<li>\u4eba\u53e3\u7d71\u8a08\u7684\u8981\u56e0\uff1a\u5e74\u9f62\u3001\u6027\u5225\u3001\u6240\u5f97\u3001\u8077\u696d\u306a\u3069<\/li>\n<li>\u5fc3\u7406\u7684\u8981\u56e0\uff1a\u4fa1\u5024\u89b3\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u8da3\u5473\u306a\u3069<\/li>\n<li>\u884c\u52d5\u7684\u8981\u56e0\uff1a\u8cfc\u8cb7\u983b\u5ea6\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306a\u3069<\/li>\n<\/ul>\n<p>STP\u5206\u6790\u306e\u571f\u53f0\u3067\u3042\u308b\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u9593\u9055\u3048\u308b\u3068\u3059\u3079\u3066\u306e\u624b\u9806\u306b\u5f71\u97ff\u3059\u308b\u305f\u3081\u3001\u6ce8\u610f\u3057\u3066\u304a\u3053\u306a\u3044\u307e\u3057\u3087\u3046\u3002\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u9069\u5207\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u985e\u3067\u304d\u308c\u3070\u3001<span class=\"marker-under bold\">\u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5408\u3046\u5e02\u5834\u306e\u6b63\u3057\u3044\u628a\u63e1\u306b\u3064\u306a\u304c\u308a\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u304c\u5411\u4e0a\u3057\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6226\u7565\u306e\u69cb\u7bc9\u304c\u53ef\u80fd<\/span>\u3067\u3059\u3002<\/p>\n<h3>STP\u5206\u6790\u306e\u9805\u76ee2\uff1a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/h3>\n<p>\u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u306f\u3001<span class=\"bold\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u5206\u985e\u3057\u305f\u5e02\u5834\u304b\u3089\u3001\u81ea\u793e\u304c\u7279\u306b\u6ce8\u529b\u3059\u3079\u304d\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u9078\u5b9a\u3059\u308b\u3053\u3068<\/span>\u3067\u3059\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u614e\u91cd\u306b\u304a\u3053\u306a\u3046\u3053\u3068\u3067\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u6709\u5229\u306a\u5e02\u5834\u3092\u898b\u3064\u3051\u51fa\u305b\u307e\u3059\u3002\u307e\u305f\u3001\u52b9\u679c\u7684\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u5b9f\u8df5\u306b\u3088\u3063\u3066\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308a\u3084\u3059\u304f\u306a\u308a\u3001\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u3055\u3089\u306b\u591a\u304f\u306e\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>STP\u5206\u6790\u306e\u9805\u76ee3\uff1a\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/h3>\n<p>\u300c\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u300d\u3068\u306f\u3001<span class=\"bold\">\u81ea\u793e\u306e\u5546\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u3092\u5e02\u5834\u306e\u4e2d\u3067\u3069\u306e\u3088\u3046\u306b\u4f4d\u7f6e\u3065\u3051\u308b\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068<\/span>\u3067\u3059\u3002\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u304a\u3053\u306a\u3046\u969b\u306f\u3001\u6b21\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul class=\"bold\">\n<li>\u4fa1\u683c\u7af6\u4e89\u306b\u5dfb\u304d\u8fbc\u307e\u308c\u306a\u3044\u3088\u3046\u3001\u72ec\u81ea\u306e\u5f37\u307f\u3092\u6253\u3061\u51fa\u3059<\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u300c\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u25cb\u25cb\u3060\u300d\u3068\u3001\u660e\u78ba\u306b\u8a8d\u8b58\u3057\u3066\u3082\u3089\u3046<\/li>\n<li>\u7af6\u5408\u4ed6\u793e\u304c\u63d0\u4f9b\u3067\u304d\u306a\u3044\u4fa1\u5024\u3092\u524d\u9762\u306b\u62bc\u3057\u51fa\u3057\u3001\u5dee\u5225\u5316\u3092\u56f3\u308b<\/li>\n<\/ul>\n<p>\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e02\u5834\u3067\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u5f15\u304f\u5b58\u5728\u3068\u306a\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<h2>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u306f\u300c6R\u300d\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u6709\u52b9<\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/03\/targeting-sennryaku03.png\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-5926\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/03\/targeting-sennryaku03.png 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/03\/targeting-sennryaku03-300x200.png 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/03\/targeting-sennryaku03-240x160.png 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2025\/03\/targeting-sennryaku03-90x60.png 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br \/>\n\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u52dd\u3066\u308b\u5e02\u5834\u3092\u898b\u3064\u3051\u308b\u306b\u306f\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300c6R\u300d\u304c\u6709\u52b9\u3067\u3059\u3002<br \/>\n<span class=\"marker-under bold\">6R\u3068\u306f\u3001\u5e02\u5834\u3092\u5206\u6790\u3057\u3066\u6700\u9069\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u9078\u5b9a\u3059\u308b\u305f\u3081\u306e\u8981\u7d20<\/span>\u3067\u3059\u3002\u500b\u3005\u306e\u8981\u7d20\u306b\u3064\u3044\u3066\u3001\u7c21\u5358\u306a\u8868\u306b\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n<table>\n<tbody>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\" width=\"30%\">Realistic scalez<br \/>\uff08\u5e02\u5834\u898f\u6a21\u306e\u6709\u52b9\u6027\uff09<\/td>\n<td>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u7af6\u4e89\u74b0\u5883\u3084\u81ea\u793e\u306e\u5f37\u307f\u3092\u8003\u616e\u3057\u3001\u5b89\u5b9a\u3057\u305f\u58f2\u4e0a\u3092\u898b\u8fbc\u3081\u308b\u898f\u6a21\u306e\u5e02\u5834\u3092\u9078\u5b9a\u3059\u308b<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\" width=\"30%\">Rate of growth<br \/>\uff08\u5e02\u5834\u306e\u6210\u9577\u6027\uff09<\/td>\n<td>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u6210\u9577\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3001\u5c06\u6765\u6027\u306e\u3042\u308b\u5e02\u5834\u3092\u9078\u629e\u3059\u308b<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\" width=\"30%\">Ripple effect<br \/>\uff08\u6ce2\u53ca\u52b9\u679c\uff09<\/td>\n<td>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u5f37\u3044\u5f71\u97ff\u529b\u3092\u6301\u3064\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u591a\u3044\u3001\u6ce2\u53ca\u52b9\u679c\u304c\u9ad8\u3044\u5e02\u5834\u3092\u9078\u3093\u3067\u65bd\u7b56\u3092\u304a\u3053\u306a\u3046<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\" width=\"30%\">Reach<br \/>\uff08\u5230\u9054\u53ef\u80fd\u6027\uff09<\/td>\n<td>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u9078\u5b9a\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5bfe\u3057\u3066\u3001\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u60c5\u5831\u304c\u7684\u78ba\u306b\u5c4a\u304f\u304b\u3092\u8003\u3048\u308b<\/li>\n<li>\u5e83\u544a\u624b\u6cd5\u3084\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u306e\u9069\u5408\u6027\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3001\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u691c\u8a0e\u3059\u308b<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\" width=\"30%\">Rival<br \/>\uff08\u7af6\u5408\uff09<\/td>\n<td>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u7af6\u5408\u3068\u306e\u529b\u95a2\u4fc2\u3092\u628a\u63e1\u3057\u3066\u81ea\u793e\u306e\u72ec\u81ea\u6027\u3092\u6253\u3061\u51fa\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u7d99\u7d9a\u304c\u53ef\u80fd\u306a\u5e02\u5834\u3092\u9078\u3076<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\" width=\"30%\">Response<br \/>\uff08\u6e2c\u5b9a\u53ef\u80fd\u6027\uff09<\/td>\n<td>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u81ea\u793e\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u8208\u5473\u3092\u793a\u3057\u3001\u5b9f\u969b\u306b\u8d77\u3053\u3057\u305f\u884c\u52d5\u3092\u8a73\u7d30\u306b\u6e2c\u5b9a\u30fb\u5206\u6790\u3059\u308b<\/li>\n<li>\u5e02\u5834\u8abf\u67fb\u3084\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u53cd\u5fdc\u7387\u306e\u9ad8\u3044\u5e02\u5834\u3092\u7279\u5b9a\u3059\u308b<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u4f7f\u3048\u308b6R\u306e\u8a73\u3057\u3044\u89e3\u8aac\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u306b\u8a18\u8f09\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\r\n  <div class=\"blog-card\">\r\n    <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki\/ta-gethingu-toha\/#6R?grid=media-mm-blog-linkcard&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-linkcard-targeting-senryaku\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n      <div class=\"blog-card-thumbnail\"><img src='\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re-300x199.jpg' alt='\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6c7a\u3081\u65b9\u3068\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af6\u9078\uff01\u5931\u6557\u3057\u306a\u3044\u8a2d\u5b9a\u624b\u9806\u3068\u306f\u3010\u5177\u4f53\u4f8b\u3011'\/><\/div>\r\n      <div class=\"blog-card-content\">\r\n        <div class=\"blog-card-title\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6c7a\u3081\u65b9\u3068\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af6\u9078\uff01\u5931\u6557\u3057\u306a\u3044\u8a2d\u5b9a\u624b\u9806\u3068\u306f\u3010\u5177\u4f53\u4f8b\u3011<\/div>\r\n        <div class=\"blog-card-excerpt\">\u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u3044\u3046\u8a00\u8449\u3001\u3088\u304f\u805e\u304f\u3051\u308c\u3069\u5b9f\u306f\u3088\u304f\u5206\u304b\u3063\u3066\u3044\u306a\u3044\u2026\u3002 \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3082\u7a2e\u985e\u304c\u591a\u304f\u3066\u3001\u7d50\u5c40\u3069\u308c\u3092\u3069\u3046\u4f7f\u3048\u3070\u3044\u3044\u306e\uff1f \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u696d\u52d9\u306b\u521d\u3081\u3066\u643a\u308f\u308b\u65b9\u3084\u3001\u6539\u3081\u3066\u57fa\u790e\u3092\u5fa9\u7fd2\u3057\u305f\u3044\u65b9\u306e\u4e2d\u2026<\/div>\r\n      <\/div>\r\n    <\/a>\r\n  <\/div><\/p>\n<h2>\u307e\u3068\u3081\uff1a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u3088\u3046 <\/h2>\n<ul class=\"bold\">\n<li>\u7279\u5b9a\u306e\u5ba2\u5c64\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5b9f\u73fe\u3067\u304d\u308b<\/li>\n<li>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308bSTP\u5206\u6790\u306e\u4e00\u3064\u3067\u3042\u308b<\/li>\n<li>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u969b\u306f\u30016R\uff08\u5e02\u5834\u898f\u6a21\u306e\u6709\u52b9\u6027\u3001\u5e02\u5834\u306e\u6210\u9577\u6027\u3001\u6ce2\u53ca\u52b9\u679c\u3001\u5230\u9054\u53ef\u80fd\u6027\u3001\u7af6\u5408\u3001\u6e2c\u5b9a\u53ef\u80fd\u6027\uff09\u3092\u8003\u616e\u3059\u308b\u3053\u3068<\/li>\n<\/ul>\n<p>\u81ea\u793e\u306b\u3068\u3063\u3066\u512a\u4f4d\u306a\u5e02\u5834\u3092\u63a2\u3059\u3068\u304d\u306b\u5fc5\u8981\u306a\u6226\u7565\u304c\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u3059\u3002<span class=\"bold\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u8a34\u6c42\u529b\u3092\u9ad8\u3081\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u7387\u7684\u306b\u914d\u5206\u3067\u304d\u307e<\/span>\u3059\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b\u306b\u306fSTP\u5206\u6790\u304c\u5fc5\u9808\u3067\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u9806\u5e8f\u3092\u5b88\u3063\u3066\u304a\u3053\u306a\u3044\u307e\u3057\u3087\u3046\u3002STP\u5206\u6790\u306e\u571f\u53f0\u3068\u306a\u308b\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u7279\u306b\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f<span class=\"marker-under bold\">\u81ea\u793e\u306e\u9867\u5ba2\u5c64\u3092\u6574\u7406\u30fb\u5206\u6790\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u4eee\u8a2d\u5b9a<\/span>\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-targeting-sennryaku\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_780x260.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/6r\/\">6R<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/stp%e5%88%86%e6%9e%90\/\">STP\u5206\u6790<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/targeting\/\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e6%88%a6%e7%95%a5\/\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u7af6\u4e89\u304c\u6fc0\u3057\u3044\u5e02\u5834\u3067\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u3092\u3064\u304b\u3080\u306b\u306f\u3001\u7684\u78ba\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u3088\u3063\u3066\u81ea\u793e\u306e\u5f37\u307f\u3092\u751f\u304b\u305b\u308b\u3001\u3064\u307e\u308a\u300c\u52dd\u3066\u308b\u5e02\u5834\u300d\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 \u3057\u304b\u3057\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u304a\u3053\u306a\u3046\u306b\u3042\u305f\u3063\u3066\u306f\u300c\u30bf&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/targeting-sennryaku\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":5923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[6,4],"tags":[180,179,51,178],"class_list":["post-5912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bunseki-framework","category-customer-analysis","tag-6r","tag-stp","tag-targeting","tag-178"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" 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