{"id":4901,"date":"2024-09-07T18:00:14","date_gmt":"2024-09-07T09:00:14","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki\/cpmbunseki\/"},"modified":"2024-10-01T18:51:32","modified_gmt":"2024-10-01T09:51:32","slug":"cpmbunseki","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki\/cpmbunseki\/","title":{"rendered":"CPM\u5206\u6790\u306f5\u30b9\u30c6\u30c3\u30d7\u3067\u5b9f\u884c\u3057\u3088\u3046\uff01\u5206\u6790\u7d50\u679c\u3092\u9867\u5ba2\u80b2\u6210\u306b\u751f\u304b\u3059\u65b9\u6cd5\u3082\u89e3\u8aac"},"content":{"rendered":"<p>\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u306b\u306f\u3001\u300c\u9577\u671f\u7684\u306b\u81ea\u793e\u3092\u5229\u7528\u3059\u308b\u512a\u826f\u9867\u5ba2\u300d\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u9867\u5ba2\u80b2\u6210\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u9867\u5ba2\u80b2\u6210\u306e\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u56de\u6570\u3084\u91d1\u984d\u306a\u3069\u3092\u628a\u63e1\u3057\u3001\u50be\u5411\u3092\u8aad\u307f\u53d6\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><span class=\"marker-under bold\">\u9867\u5ba2\u80b2\u6210\uff08\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff09\u306b\u3088\u3063\u3066\u58f2\u4e0a\u8ca2\u732e\u5ea6\u304c\u9ad8\u3044\u512a\u826f\u9867\u5ba2\u3092\u80b2\u3066\u308b<\/span>\u969b\u306b\u306f\u3001CPM\uff08Customer Portfolio Management\uff09\u5206\u6790\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002\u512a\u826f\u9867\u5ba2\u304c\u5897\u52a0\u3059\u308c\u3070\u9577\u671f\u7684\u306b\u58f2\u4e0a\u304c\u5b89\u5b9a\u3057\u3001\u81ea\u793e\u306e\u6210\u9577\u3092\u4fc3\u3059\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001CPM\u5206\u6790\u306e\u3084\u308a\u65b9\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002CPM\u5206\u6790\u306e\u7d50\u679c\u3092\u9867\u5ba2\u80b2\u6210\u306b\u751f\u304b\u3059\u65b9\u6cd5\u3082\u7d39\u4ecb\u3059\u308b\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&amp;utm_source=mm-blog&amp;utm_medium=referrer&amp;utm_campaign=mm-blog-mokuji-banner-cpmbunseki\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_728x90.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\" \/><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#CPM\"><span class=\"toc_number toc_depth_1\">1<\/span> CPM\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u306e\u80b2\u6210\u6bb5\u968e\u3092\u628a\u63e1\u3059\u308b\u5206\u6790\u624b\u6cd5<\/a><ul><li><a href=\"#CPMRFM\"><span class=\"toc_number toc_depth_2\">1.1<\/span> CPM\u5206\u6790\u3068RFM\u5206\u6790\u306e\u9055\u3044<\/a><\/li><\/ul><\/li><li><a href=\"#CPM5\"><span class=\"toc_number toc_depth_1\">2<\/span> CPM\u5206\u6790\u306e\u3084\u308a\u65b95\u30b9\u30c6\u30c3\u30d7<\/a><ul><li><a href=\"#CPM1\"><span class=\"toc_number toc_depth_2\">2.1<\/span> CPM\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d71\uff1a\u5206\u6790\u5bfe\u8c61\u3068\u3059\u308b\u671f\u9593\u306e\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b<\/a><\/li><li><a href=\"#CPM2\"><span class=\"toc_number toc_depth_2\">2.2<\/span> CPM\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d72\uff1a\u5206\u6790\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/a><\/li><li><a href=\"#CPM35\"><span class=\"toc_number toc_depth_2\">2.3<\/span> CPM\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d73\uff1a\u9867\u5ba2\u30925\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u985e\u3059\u308b<\/a><\/li><li><a href=\"#CPM410\"><span class=\"toc_number toc_depth_2\">2.4<\/span> CPM\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d74\uff1a\u5404\u30b0\u30eb\u30fc\u30d7\u3092\u73fe\u5f79\u9867\u5ba2\u3068\u96e2\u8131\u9867\u5ba2\u3067\u5206\u985e\u305710\u30b0\u30eb\u30fc\u30d7\u306b\u3059\u308b<\/a><\/li><li><a href=\"#CPM5-2\"><span class=\"toc_number toc_depth_2\">2.5<\/span> CPM\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d75\uff1a\u5206\u6790\u7d50\u679c\u3092\u9867\u5ba2\u80b2\u6210\u306b\u751f\u304b\u3059<\/a><\/li><\/ul><\/li><li><a href=\"#CPM-2\"><span class=\"toc_number toc_depth_1\">3<\/span> CPM\u5206\u6790\u306e\u7d50\u679c\u3092\u9867\u5ba2\u80b2\u6210\u306b\u751f\u304b\u3059\u65bd\u7b56\u4f8b<\/a><ul><li><a href=\"#i\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u300c\u65b0\u898f\u96e2\u8131\u5ba2\u300d\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5897\u3084\u3059<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u300c\u7d99\u7d9a\u73fe\u5f79\u5ba2\u300d\u306e\u30af\u30ed\u30b9\u30bb\u30eb\u30fb\u30a2\u30c3\u30d7\u30bb\u30eb\u306e\u6a5f\u4f1a\u3092\u5897\u3084\u3059<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">3.3<\/span> \u300c\u6d41\u884c\u96e2\u8131\u5ba2\u300d\u306b\u65b0\u5546\u54c1\u306e\u9650\u5b9a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#CPM-3\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081\uff1aCPM\u5206\u6790\u304b\u3089\u306e\u8ca9\u58f2\u65bd\u7b56\u306f\u4e2d\u9577\u671f\u7684\u306a\u53d6\u308a\u7d44\u307f<\/a><\/li><\/ul><\/div>\n<h2><span id=\"CPM\">CPM\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u306e\u80b2\u6210\u6bb5\u968e\u3092\u628a\u63e1\u3059\u308b\u5206\u6790\u624b\u6cd5<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4923\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/09\/cpmbunseki02.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/09\/cpmbunseki02.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/09\/cpmbunseki02-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/09\/cpmbunseki02-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/09\/cpmbunseki02-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span class=\"marker-under bold\">\u300cCPM\uff08Customer Portfolio Management\uff09\u5206\u6790\u300d\u3068\u306f\u3001\u9867\u5ba2\u3092\u4e00\u5b9a\u306e\u57fa\u6e96\u306710\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3066\u3001\u81ea\u5e97\u8217\u306e\u9867\u5ba2\u50be\u5411\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790<\/span>\u3067\u3059\u3002\u300c\u9867\u5ba2\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u5206\u6790\u300d\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002<\/p>\n<p>CPM\u5206\u6790\u3067\u306f\u3001<\/p>\n<ul class=\"bold\">\n<li>\u8cfc\u5165\u56de\u6570<\/li>\n<li>\u8cfc\u5165\u91d1\u984d<\/li>\n<li>\u521d\u56de\u307e\u305f\u306f\u6700\u7d42\u8cfc\u5165\u65e5\u304b\u3089\u306e\u7d4c\u904e\u671f\u9593<\/li>\n<\/ul>\n<p>\u306a\u3069\u306e\u6307\u6a19\u3067\u9867\u5ba2\u306e\u80b2\u6210\u6bb5\u968e\u3092\u533a\u5206\u3051\u3057\u307e\u3059\u3002<br \/>\nCPM\u5206\u6790\u306e\u4e3b\u306a\u76ee\u7684\u306f\u512a\u826f\u9867\u5ba2\u3078\u306e\u80b2\u6210\u3067\u3001\u80b2\u6210\u6bb5\u968e\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u969b\u306b\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3><span id=\"CPMRFM\">CPM\u5206\u6790\u3068RFM\u5206\u6790\u306e\u9055\u3044<\/span><\/h3>\n<p>\u9867\u5ba2\u5206\u6790\u306b\u7528\u3044\u3089\u308c\u308b\u624b\u6cd5\u306b\u306f\u3001CPM\u5206\u6790\u306e\u307b\u304b\u306bRFM\u5206\u6790\u304c\u3042\u308a\u307e\u3059\u3002RFM\u5206\u6790\u3067\u306f\u3001\u4ee5\u4e0b\u306b\u793a\u3057\u305f3\u3064\u306e\u6307\u6a19\u3067\u9867\u5ba2\u3092\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u8cfc\u5165\u65e5\uff08Recency\uff09<\/li>\n<li>\u8cfc\u5165\u983b\u5ea6\uff08Frequency\uff09<\/li>\n<li>\u8cfc\u5165\u91d1\u984d\uff08Monetary\uff09<\/li>\n<\/ul>\n<p>RFM\u5206\u6790\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u305d\u308c\u305e\u308c\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u30b9\u30b3\u30a2\u304c\u9ad8\u3044\u307b\u3069\u5e97\u8217\u306b\u8db3\u3092\u904b\u3076\u983b\u5ea6\u3084\u5546\u54c1\u306e\u8cfc\u5165\u984d\u304c\u591a\u3044\u9867\u5ba2\u3067\u3042\u308b\u3068\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>RFM\u5206\u6790\u306f\u52b9\u679c\u7684\u306a\u8ca9\u4fc3\u65bd\u7b56\u3092\u7df4\u308b\u305f\u3081\u306e\u5206\u6790\u624b\u6cd5\u3067\u3042\u308a\u3001\u77ed\u671f\u7684\u306b\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u305f\u3044\u5834\u5408\u306b\u306f\u6709\u52b9\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001CPM\u5206\u6790\u306f\u4e2d\u9577\u671f\u7684\u306b\u512a\u826f\u9867\u5ba2\u3092\u80b2\u6210\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001CPM\u5206\u6790\u3068RFM\u5206\u6790\u306f\u3001\u88dc\u5b8c\u3057\u3042\u3046\u95a2\u4fc2\u3060\u3068\u3044\u3048\u307e\u3059\u3002<span class=\"marker-under bold\">RFM\u5206\u6790\u3067\u5f97\u3089\u308c\u305f\u7d50\u679c\u3092\u3082\u3068\u306b\u3057\u305f\u8ca9\u4fc3\u3067\u77ed\u671f\u7684\u306a\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u3064\u3064\u3001CPM\u5206\u6790\u306b\u3088\u308b\u4e2d\u9577\u671f\u7684\u306a\u9867\u5ba2\u80b2\u6210\u3092\u304a\u3053\u306a\u3046<\/span>\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2><span id=\"CPM5\">CPM\u5206\u6790\u306e\u3084\u308a\u65b95\u30b9\u30c6\u30c3\u30d7<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4924\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/09\/cpmbunseki03.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/09\/cpmbunseki03.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/09\/cpmbunseki03-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/09\/cpmbunseki03-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/09\/cpmbunseki03-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u3053\u3053\u3067\u306f\u3001CPM\u5206\u6790\u306e\u3084\u308a\u65b9\u3092\u6b21\u306e5\u30b9\u30c6\u30c3\u30d7\u3067\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<ol class=\"bold\">\n<li>\u5206\u6790\u5bfe\u8c61\u3068\u3059\u308b\u671f\u9593\u306e\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b<\/li>\n<li>\u5206\u6790\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/li>\n<li>\u9867\u5ba2\u30925\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u985e\u3059\u308b<\/li>\n<li>\u5404\u30b0\u30eb\u30fc\u30d7\u3092\u73fe\u5f79\u9867\u5ba2\u3068\u96e2\u8131\u9867\u5ba2\u3067\u5206\u985e\u305710\u30b0\u30eb\u30fc\u30d7\u306b\u3059\u308b<\/li>\n<li>\u5206\u6790\u7d50\u679c\u3092\u9867\u5ba2\u80b2\u6210\u306b\u751f\u304b\u3059<\/li>\n<\/ol>\n<h3><span id=\"CPM1\">CPM\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d71\uff1a\u5206\u6790\u5bfe\u8c61\u3068\u3059\u308b\u671f\u9593\u306e\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b<\/span><\/h3>\n<p>\u307e\u305a\u3001\u5206\u6790\u3057\u305f\u3044\u671f\u9593\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u62bd\u51fa\u3057\u307e\u3057\u3087\u3046\u3002\u4ee5\u4e0b\u306f\u3001\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u306e\u4f8b\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u8cfc\u5165\u56de\u6570<\/li>\n<li>\u8cfc\u5165\u91d1\u984d<\/li>\n<li>\u521d\u56de\u307e\u305f\u306f\u6700\u7d42\u8cfc\u5165\u65e5\u304b\u3089\u306e\u7d4c\u904e\u671f\u9593\u3000 \u306a\u3069<\/li>\n<\/ul>\n<p>\u3055\u3089\u306b<span class=\"marker-under bold\">\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u8077\u696d\u30fb\u5c45\u4f4f\u5730\u306a\u3069\u306e\u5c5e\u6027\u30c7\u30fc\u30bf<\/span>\u3082\u96c6\u8a08\u3057\u3066\u304a\u304f\u3068\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306e\u9867\u5ba2\u5c5e\u6027\u304c\u628a\u63e1\u3067\u304d\u3001\u65bd\u7b56\u306b\u751f\u304b\u305b\u307e\u3059\u3002<br \/>\n\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u306f\u3001\u4f1a\u54e1\u767b\u9332\u3084\u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u306e\u767a\u884c\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u306a\u3069\u3067\u53ce\u96c6\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u304c\u5c11\u306a\u3044\u3068\u7d50\u679c\u304c\u504f\u3063\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u306e\u3067\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"CPM2\">CPM\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d72\uff1a\u5206\u6790\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/span><\/h3>\n<p>\u9867\u5ba2\u5206\u6790\u3092\u5b9f\u884c\u3059\u308b\u524d\u306b\u3001\u5206\u6790\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>CPM\u5206\u6790\u306e\u4e3b\u306a\u76ee\u7684\u306f<span class=\"marker-under bold\">\u58f2\u4e0a\u8ca2\u732e\u5ea6\u304c\u9ad8\u3044\u512a\u826f\u9867\u5ba2\u3092\u80b2\u6210\u3057\u3001\u4e2d\u9577\u671f\u7684\u306b\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u3053\u3068<\/span>\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u3001\u300c\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u300d\u300c\u4ed6\u306e\u30d7\u30e9\u30f3\u3092\u5951\u7d04\u3057\u3066\u3082\u3089\u3046\u300d\u306a\u3069\u306e\u5177\u4f53\u7684\u306a\u30b4\u30fc\u30eb\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001CPM\u5206\u6790\u3092\u7528\u3044\u305f\u9867\u5ba2\u80b2\u6210\u306f\u3001\u7d50\u679c\u304c\u51fa\u308b\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u4e2d\u9577\u671f\u7684\u306a\u53d6\u308a\u7d44\u307f\u3067\u3042\u308b\u3053\u3068\u3092\u5fd8\u308c\u305a\u306b\u3001\u6839\u6c17\u826f\u304f\u53d6\u308a\u7d44\u307f\u3092\u7d9a\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"CPM35\">CPM\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d73\uff1a\u9867\u5ba2\u30925\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u985e\u3059\u308b<\/span><\/h3>\n<p>\u307e\u305a\u3001\u8cfc\u5165\u56de\u6570\u30fb\u5229\u7528\u91d1\u984d\u30fb\u5229\u7528\u671f\u9593\u306b\u3088\u3063\u3066\u3001\u9867\u5ba2\u30925\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u985e\u3057\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u591a\u304f\u7528\u3044\u3089\u308c\u308b\u5206\u985e\u306f<span class=\"bold\">\u300c\u65b0\u898f\u5ba2\u300d\u300c\u80b2\u6210\u5ba2\u300d\u300c\u7d99\u7d9a\u5ba2\u300d\u300c\u6d41\u884c\u5ba2\u300d\u300c\u512a\u826f\u5ba2\u300d<\/span>\u306e5\u3064\u3067\u3059\u3002<\/p>\n<div class=\"primary-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a5\u3064\u306e\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306e\u4f8b\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u65b0\u898f\u5ba2\uff1a\u521d\u3081\u3066\u81ea\u793e\u5546\u54c1\u306e\u8cfc\u5165\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u3092\u3057\u305f\u9867\u5ba2<\/li>\n<li>\u80b2\u6210\u5ba2\uff1a2\u56de\u4ee5\u4e0a\u306e\u8cfc\u5165\u30fb\u5229\u7528\u5c65\u6b74\u304c\u3042\u308b\u9867\u5ba2<\/li>\n<li>\u7d99\u7d9a\u5ba2\uff1a\u8cfc\u5165\u30fb\u5229\u7528\u91d1\u984d\u306f\u591a\u304f\u306a\u3044\u304c\u30ea\u30d4\u30fc\u30c8\u3057\u3066\u3044\u308b\u9867\u5ba2<\/li>\n<li>\u6d41\u884c\u5ba2\uff1a\u671f\u9593\u306f\u77ed\u304f\u3066\u3082\u591a\u984d\u306e\u8cfc\u5165\u30fb\u5229\u7528\u5c65\u6b74\u304c\u3042\u308b\u9867\u5ba2<\/li>\n<li>\u512a\u826f\u5ba2\uff1a\u9577\u671f\u306b\u308f\u305f\u308b\u9ad8\u984d\u8cfc\u5165\u30fb\u5229\u7528\u5c65\u6b74\u306e\u3042\u308b\u9867\u5ba2<\/li>\n<\/ul>\n<\/div>\n<h3><span id=\"CPM410\">CPM\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d74\uff1a\u5404\u30b0\u30eb\u30fc\u30d7\u3092\u73fe\u5f79\u9867\u5ba2\u3068\u96e2\u8131\u9867\u5ba2\u3067\u5206\u985e\u305710\u30b0\u30eb\u30fc\u30d7\u306b\u3059\u308b<\/span><\/h3>\n<p>5\u3064\u306e\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3092\u3001\u305d\u308c\u305e\u308c\u300c\u73fe\u5f79\u9867\u5ba2\u300d\u3068\u300c\u96e2\u8131\u9867\u5ba2\u300d\u306b\u5206\u3051\u306610\u30b0\u30eb\u30fc\u30d7\u306b\u3057\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u9867\u5ba2\u5c64\u306e\u7279\u5fb4\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center; background-color: #3b5998; color: #ffffff;\" width=\"20%\"><\/td>\n<th style=\"text-align: center; background-color: #3b5998; color: #ffffff;\" width=\"40%\">\u73fe\u5f79\u9867\u5ba2<\/th>\n<th style=\"text-align: center; background-color: #3b5998; color: #ffffff;\" width=\"40%\">\u96e2\u8131\u9867\u5ba2<\/th>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\">\u65b0\u898f\u5ba2<\/td>\n<td>\n<div class=\"primary-box\" style=\"margin-bottom: 10px; text-align: center;\"><span class=\"bold\">\u65b0\u898f\u73fe\u5f79\u5ba2<\/span><br \/>\n(\u65b0\u898f\u5ba2\u00d7\u73fe\u5f79\u5ba2)<\/div>\n<div style=\"margin-bottom: 5px; text-align: center;\">\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u4e00\u5ea6\u8cfc\u5165\u3057\u3066\u3044\u308b\u9867\u5ba2<\/div>\n<\/td>\n<td>\n<div class=\"info-box\" style=\"margin-bottom: 10px; text-align: center;\"><span class=\"bold\">\u65b0\u898f\u96e2\u8131\u5ba2<\/span><br \/>\n\u65b0\u898f\u5ba2\u00d7\u96e2\u8131\u5ba2<\/div>\n<div style=\"margin-bottom: 5px; text-align: center;\">\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u4e00\u5ea6\u8cfc\u5165\u3060\u3051\u306e\u9867\u5ba2<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\">\u80b2\u6210\u5ba2<\/td>\n<td>\n<div class=\"primary-box\" style=\"margin-bottom: 10px; text-align: center;\"><span class=\"bold\">\u80b2\u6210\u73fe\u5f79\u5ba2<\/span><br \/>\n(\u80b2\u6210\u5ba2\u00d7\u73fe\u5f79\u5ba2)<\/div>\n<div style=\"margin-bottom: 5px; text-align: center;\">\u5229\u7528\u671f\u9593\u306f\u77ed\u3044\u304c\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3057\u3066\u3044\u308b\u9867\u5ba2<\/div>\n<\/td>\n<td>\n<div class=\"info-box\" style=\"margin-bottom: 10px; text-align: center;\"><span class=\"bold\">\u80b2\u6210\u96e2\u8131\u5ba2<\/span><br \/>\n(\u80b2\u6210\u5ba2\u00d7\u96e2\u8131\u5ba2)<\/div>\n<div style=\"margin-bottom: 5px; text-align: center;\">\u6570\u56de\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3057\u305f\u3082\u306e\u306e\u3001\u77ed\u671f\u9593\u3067\u6b62\u307e\u3063\u305f\u9867\u5ba2<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\">\u7d99\u7d9a\u5ba2<\/td>\n<td>\n<div class=\"primary-box\" style=\"margin-bottom: 10px; text-align: center;\"><span class=\"bold\">\u7d99\u7d9a\u73fe\u5f79\u5ba2<\/span><br \/>\n(\u7d99\u7d9a\u5ba2\u00d7\u73fe\u5f79\u5ba2)<\/div>\n<div style=\"margin-bottom: 5px; text-align: center;\">\u30ea\u30d4\u30fc\u30bf\u30fc\u3067\u306f\u3042\u308b\u3082\u306e\u306e\u3001\u8cfc\u5165\u91d1\u984d\u306f\u591a\u304f\u306f\u306a\u3044\u9867\u5ba2<\/div>\n<\/td>\n<td>\n<div class=\"info-box\" style=\"margin-bottom: 10px; text-align: center;\"><span class=\"bold\">\u7d99\u7d9a\u96e2\u8131\u5ba2<\/span><br \/>\n(\u7d99\u7d9a\u5ba2\u00d7\u96e2\u8131\u5ba2)<\/div>\n<div style=\"margin-bottom: 5px; text-align: center;\">\u4e00\u5b9a\u671f\u9593\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3057\u3066\u3044\u305f\u304c\u3001\u8cfc\u5165\u3057\u306a\u304f\u306a\u3063\u305f\u9867\u5ba2<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\">\u6d41\u884c\u5ba2<\/td>\n<td>\n<div class=\"primary-box\" style=\"margin-bottom: 10px; text-align: center;\"><span class=\"bold\">\u6d41\u884c\u73fe\u5f79\u5ba2<\/span><br \/>\n(\u6d41\u884c\u5ba2\u00d7\u73fe\u5f79\u5ba2)<\/div>\n<div style=\"margin-bottom: 5px; text-align: center;\">\u77ed\u3044\u671f\u9593\u306b\u304a\u3044\u3066\u3001\u8cfc\u5165\u30fb\u5229\u7528\u91d1\u984d\u304c\u591a\u3044\u9867\u5ba2<\/div>\n<\/td>\n<td>\n<div class=\"info-box\" style=\"margin-bottom: 10px; text-align: center;\"><span class=\"bold\">\u6d41\u884c\u96e2\u8131\u5ba2<\/span><br \/>\n(\u6d41\u884c\u5ba2\u00d7\u96e2\u8131\u5ba2)<\/div>\n<div style=\"margin-bottom: 5px; text-align: center;\">\u8cfc\u5165\u30fb\u5229\u7528\u91d1\u984d\u304c\u4e00\u6642\u7684\u306b\u9ad8\u304b\u3063\u305f\u3082\u306e\u306e\u3001\u8cfc\u5165\u3057\u306a\u304f\u306a\u3063\u305f\u9867\u5ba2<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\">\u512a\u826f\u5ba2<\/td>\n<td>\n<div class=\"primary-box\" style=\"margin-bottom: 10px; text-align: center;\"><span class=\"bold\">\u512a\u826f\u73fe\u5f79<\/span><br \/>\n(\u512a\u826f\u5ba2\u00d7\u73fe\u5f79\u5ba2)<\/div>\n<div style=\"margin-bottom: 5px; text-align: center;\">\u9577\u671f\u306b\u308f\u305f\u3063\u3066\u9ad8\u984d\u8cfc\u5165\u3092\u7d9a\u3051\u3066\u3044\u308b\u9867\u5ba2<\/div>\n<\/td>\n<td>\n<div class=\"info-box\" style=\"margin-bottom: 10px; text-align: center;\"><span class=\"bold\">\u512a\u826f\u96e2\u8131<\/span><br \/>\n(\u512a\u826f\u5ba2\u00d7\u96e2\u8131\u5ba2)<\/div>\n<div style=\"margin-bottom: 5px; text-align: center;\">\u9577\u3044\u671f\u9593\u3001\u9ad8\u984d\u8cfc\u5165\u3092\u7d9a\u3051\u3066\u3044\u305f\u304c\u3001\u8cfc\u5165\u3057\u306a\u304f\u306a\u3063\u305f\u9867\u5ba2<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span id=\"CPM5-2\">CPM\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d75\uff1a\u5206\u6790\u7d50\u679c\u3092\u9867\u5ba2\u80b2\u6210\u306b\u751f\u304b\u3059<\/span><\/h3>\n<p>CPM\u5206\u6790\u304c\u5b8c\u4e86\u3057\u305f\u3089\u3001\u5206\u6790\u7d50\u679c\u3092\u9867\u5ba2\u80b2\u6210\u306e\u305f\u3081\u306e\u8ca9\u4fc3\u65bd\u7b56\u306b\u751f\u304b\u3059\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<span class=\"bold\">\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u9069\u5207\u306a\u8ca9\u4fc3\u65bd\u7b56\u3092\u691c\u8a0e\u3057\u3001\u30d5\u30a9\u30ed\u30fc\u3084\u30a2\u30d7\u30ed\u30fc\u30c1<\/span>\u3092\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u4e00\u5ea6\u306e\u5206\u6790\u3060\u3051\u3067\u306f\u9867\u5ba2\u306e\u5168\u4f53\u50cf\u3092\u3064\u304b\u3081\u306a\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u65e5\u3005\u5909\u5316\u3059\u308b\u9867\u5ba2\u306e\u80b2\u6210\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u3082\u3001\u5b9a\u671f\u7684\u306b\u5206\u6790\u3092\u304a\u3053\u306a\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><span class=\"marker-under bold\">\u305d\u308c\u305e\u308c\u306e\u30b0\u30eb\u30fc\u30d7\u306e\u5272\u5408\u304c\u3001\u3069\u306e\u3088\u3046\u306b\u63a8\u79fb\u3057\u3066\u3044\u308b\u304b\u3092\u89b3\u5bdf\u3059\u308b\u3053\u3068\u3082\u91cd\u8981<\/span>\u3067\u3059\u3002\u512a\u826f\u73fe\u5f79\u5ba2\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u80b2\u6210\u304c\u6210\u529f\u3057\u3066\u3044\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u304c\u3001\u53cd\u5bfe\u306b\u96e2\u8131\u9867\u5ba2\u304c\u5897\u3048\u3066\u3044\u308b\u3068\u304d\u3084\u3001\u80b2\u6210\u72b6\u6cc1\u306b\u5909\u5316\u304c\u898b\u3089\u308c\u306a\u3044\u5834\u5408\u306f\u65bd\u7b56\u306e\u6539\u5584\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h2><span id=\"CPM-2\">CPM\u5206\u6790\u306e\u7d50\u679c\u3092\u9867\u5ba2\u80b2\u6210\u306b\u751f\u304b\u3059\u65bd\u7b56\u4f8b<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4925\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/09\/cpmbunseki04.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/09\/cpmbunseki04.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/09\/cpmbunseki04-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/09\/cpmbunseki04-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/09\/cpmbunseki04-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>CPM\u5206\u6790\u304b\u3089\u5f97\u3089\u308c\u305f\u7d50\u679c\u306f\u9867\u5ba2\u80b2\u6210\u306e\u305f\u3081\u306e\u8ca9\u4fc3\u65bd\u7b56\u306b\u751f\u304b\u3057\u307e\u3057\u3087\u3046\u3002\u3053\u3053\u3067\u306f\u65b0\u898f\u96e2\u8131\u5ba2\u3068\u7d99\u7d9a\u73fe\u5f79\u5ba2\u3001\u6d41\u884c\u96e2\u8131\u5ba2\u306e3\u30b0\u30eb\u30fc\u30d7\u306b\u5bfe\u3059\u308b\u5177\u4f53\u7684\u306a\u65bd\u7b56\u4f8b\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"i\">\u300c\u65b0\u898f\u96e2\u8131\u5ba2\u300d\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5897\u3084\u3059<\/span><\/h3>\n<p>CPM\u5206\u6790\u3067\u65b0\u898f\u96e2\u8131\u5ba2\u304c\u591a\u3044\u3068\u5224\u660e\u3057\u305f\u5834\u5408\u306f\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5897\u3084\u3057\u3066\u96e2\u8131\u3092\u9632\u3050\u65bd\u7b56<\/span>\u3092\u304a\u3053\u306a\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u65b0\u898f\u96e2\u8131\u5ba2\u306b\u306f\u3001<span class=\"bold\">\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3067\u304a\u5f97\u306a\u60c5\u5831\u3092\u5c4a\u3051\u305f\u308a\u3001\u30af\u30fc\u30dd\u30f3\u3092\u767a\u884c\u3057\u3066\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u3057\u305f\u308a\u3059\u308b\u65b9\u6cd5\u304c\u304a\u3059\u3059\u3081<\/span>\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u5b9f\u65bd\u3057\u3066\u96e2\u8131\u306e\u539f\u56e0\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u4ed6\u5e97\u8217\u3078\u6d41\u308c\u3066\u3044\u304d\u305d\u3046\u306a\u9867\u5ba2\u3092\u30d5\u30a9\u30ed\u30fc\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><span class=\"marker-under bold\">\u65b0\u898f\u96e2\u8131\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u5897\u3084\u3057\u3066<\/span>\u3001\u80b2\u6210\u73fe\u5f79\u5ba2\u3084\u7d99\u7d9a\u73fe\u5f79\u5ba2\u3078\u306e\u6210\u9577\u306b\u3064\u306a\u3052\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-2\">\u300c\u7d99\u7d9a\u73fe\u5f79\u5ba2\u300d\u306e\u30af\u30ed\u30b9\u30bb\u30eb\u30fb\u30a2\u30c3\u30d7\u30bb\u30eb\u306e\u6a5f\u4f1a\u3092\u5897\u3084\u3059<\/span><\/h3>\n<p>CPM\u5206\u6790\u306e\u7d50\u679c\u3001\u7d99\u7d9a\u73fe\u5f79\u5ba2\u304c\u591a\u3044\u5834\u5408\u306f\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u3042\u305f\u308a\u306e\u8cfc\u5165\u91d1\u984d\u3092\u5897\u3084\u3057\u3066\u512a\u826f\u73fe\u5f79\u5ba2\u306b\u80b2\u3066\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8<\/span>\u3067\u3059\u3002\u7d99\u7d9a\u73fe\u5f79\u5ba2\u3078\u306e\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3068\u3057\u3066\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u30a2\u30c3\u30d7\u30bb\u30eb\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p><span class=\"marker-under bold\">\u300c\u30af\u30ed\u30b9\u30bb\u30eb\u300d\u3068\u306f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u52a0\u3048\u3001\u95a2\u9023\u3059\u308b\u3082\u306e\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u8ca9\u58f2\u65b9\u6cd5<\/span>\u3092\u6307\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u30b9\u30de\u30db\u306e\u8cfc\u5165\u8005\u306b\u3001\u30b9\u30de\u30db\u30b1\u30fc\u30b9\u3084\u4fdd\u8b77\u30b7\u30fc\u30eb\u306a\u3069\u306e\u95a2\u9023\u5546\u54c1\u3092\u3059\u3059\u3081\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p><span class=\"marker-under bold\">\u300c\u30a2\u30c3\u30d7\u30bb\u30eb\u300d\u3068\u306f\u8cfc\u5165\u3057\u3066\u3044\u308b\u5546\u54c1\u3084\u5229\u7528\u4e2d\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u3001\u3088\u308a\u4e0a\u4f4d\u306e\u3082\u306e\u306b\u79fb\u884c\u3057\u3066\u3082\u3089\u3046\u8ca9\u58f2\u65b9\u6cd5<\/span>\u3067\u3059\u3002\u9ad8\u54c1\u8cea\u306e\u4e0a\u4f4d\u5546\u54c1\u3092\u7d39\u4ecb\u3059\u308b\u3001\u5b9a\u671f\u8cfc\u5165\u3084\u307e\u3068\u3081\u8cb7\u3044\u3092\u63d0\u6848\u3059\u308b\u306a\u3069\u306e\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u30a2\u30c3\u30d7\u30bb\u30eb\u306e\u6a5f\u4f1a\u3092\u5897\u3084\u3057\u3001\u512a\u826f\u73fe\u5f79\u5ba2\u3078\u3068\u80b2\u6210\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-3\">\u300c\u6d41\u884c\u96e2\u8131\u5ba2\u300d\u306b\u65b0\u5546\u54c1\u306e\u9650\u5b9a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b<\/span><\/h3>\n<p>CPM\u5206\u6790\u306b\u3088\u3063\u3066\u6d41\u884c\u96e2\u8131\u5ba2\u306b\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3055\u308c\u305f\u9867\u5ba2\u306b\u306f\u3001<span class=\"marker-under bold\">\u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8<\/span>\u3067\u3059\u3002\u300c\u65b0\u5546\u54c1\u306e\u4e88\u7d04\u8ca9\u58f2\u306b\u95a2\u3059\u308b\u6848\u5185\u300d\u3084\u300c\u304a\u5f97\u306a\u30bb\u30fc\u30eb\u60c5\u5831\u306e\u914d\u4fe1\u300d\u306a\u3069\u3092\u304a\u3053\u306a\u3044\u3001\u81ea\u793e\u306b\u5bfe\u3059\u308b\u8208\u5473\u95a2\u5fc3\u3092\u9ad8\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u8a34\u6c42\u65b9\u6cd5\u306b\u306f\u3001\u30e1\u30eb\u30de\u30ac\u3084DM\u306a\u3069\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u65bd\u7b56\u306e\u4ed6\u306b\u3001\u30cf\u30ac\u30ad\u3084\u5c01\u66f8\u306b\u3088\u308bDM\u3092\u90f5\u9001\u3059\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5e97\u8217\u30a2\u30d7\u30ea\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u30a2\u30d7\u30ea\u306e\u901a\u77e5\u3082\u6709\u52b9\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"CPM-3\">\u307e\u3068\u3081\uff1aCPM\u5206\u6790\u304b\u3089\u306e\u8ca9\u58f2\u65bd\u7b56\u306f\u4e2d\u9577\u671f\u7684\u306a\u53d6\u308a\u7d44\u307f<\/span><\/h2>\n<ul class=\"bold\">\n<li>CPM\u5206\u6790\u306f\u9867\u5ba2\u3092\u5206\u985e\u3057\u3066\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3042\u308b<\/li>\n<li>CPM\u5206\u6790\u306e\u7d50\u679c\u304b\u3089\u305d\u308c\u305e\u308c\u306e\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3078\u306e\u8ca9\u4fc3\u65bd\u7b56\u3092\u304a\u3053\u306a\u3046<\/li>\n<li>CPM\u5206\u6790\u306e\u7d50\u679c\u3092\u53cd\u6620\u3057\u305f\u9867\u5ba2\u80b2\u6210\u306f\u4e2d\u9577\u671f\u7684\u306a\u53d6\u308a\u7d44\u307f\u3067\u3042\u308b<\/li>\n<\/ul>\n<p>CPM\u5206\u6790\u306f\u5b9a\u671f\u7684\u306b\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306b\u4f55\u3089\u304b\u306e\u5909\u5316\u304c\u73fe\u308c\u305f\u5834\u5408\u306f\u3001\u72b6\u6cc1\u306b\u5fdc\u3058\u305f\u5bfe\u51e6\u3092\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u307e\u305a\u306f\u3001\u81ea\u793e\u306e\u9867\u5ba2\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3084\u5c5e\u6027\u3092\u6d17\u3044\u51fa\u3057\u3001\u3069\u306e\u30b0\u30eb\u30fc\u30d7\u304c\u591a\u3044\u304b\u3092\u5206\u6790\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u7d50\u679c\u3092\u3082\u3068\u306b<span class=\"marker-under bold\">\u3069\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u3069\u3093\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3059\u308c\u3070\u300c\u512a\u826f\u7d99\u7d9a\u5ba2\u300d\u306b\u80b2\u6210\u3067\u304d\u308b\u304b<\/span>\u3092\u8003\u3048\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>CPM\u5206\u6790\u306e\u7d50\u679c\u3092\u3082\u3068\u306b\u3057\u305f\u8ca9\u58f2\u65bd\u7b56\u306f\u4e2d\u9577\u671f\u7684\u306a\u53d6\u308a\u7d44\u307f\u3068\u306a\u308b\u305f\u3081\u3001\u9577\u3044\u6642\u9593\u3092\u304b\u3051\u3066\u5206\u6790\u3068\u65bd\u7b56\u5b9f\u884c\u306b\u53d6\u308a\u7d44\u307f\u3001\u58f2\u4e0a\u8ca2\u732e\u5ea6\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u5897\u3084\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-cpmbunseki \" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_780x260.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/cpm%e5%88%86%e6%9e%90\/\">CPM\u5206\u6790<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/data-analysis\/\">\u30c7\u30fc\u30bf\u5206\u6790<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki-shuhou\/\">\u5206\u6790\u624b\u6cd5<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/%e9%a1%a7%e5%ae%a2%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90\/\">\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/kokyaku-bunseki\/\">\u9867\u5ba2\u5206\u6790<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/%e9%a1%a7%e5%ae%a2%e8%82%b2%e6%88%90\/\">\u9867\u5ba2\u80b2\u6210<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u306b\u306f\u3001\u300c\u9577\u671f\u7684\u306b\u81ea\u793e\u3092\u5229\u7528\u3059\u308b\u512a\u826f\u9867\u5ba2\u300d\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u9867\u5ba2\u80b2\u6210\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u9867\u5ba2\u80b2\u6210\u306e\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u56de\u6570\u3084\u91d1\u984d\u306a\u3069\u3092\u628a\u63e1\u3057\u3001\u50be\u5411\u3092\u8aad\u307f\u53d6\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u9867\u5ba2\u80b2\u6210\uff08\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki\/cpmbunseki\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":5172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6],"tags":[110,31,61,103,38,130],"class_list":["post-4901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bunseki-framework","tag-cpm","tag-data-analysis","tag-bunseki-shuhou","tag-103","tag-kokyaku-bunseki","tag-130"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/4901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=4901"}],"version-history":[{"count":14,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/4901\/revisions"}],"predecessor-version":[{"id":4945,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/4901\/revisions\/4945"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/5172"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=4901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=4901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=4901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}