{"id":4667,"date":"2024-08-01T16:00:38","date_gmt":"2024-08-01T07:00:38","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki\/ctbbunseki\/"},"modified":"2024-08-01T15:10:54","modified_gmt":"2024-08-01T06:10:54","slug":"ctbbunseki","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki\/ctbbunseki\/","title":{"rendered":"CTB\u5206\u6790\u306f\u9867\u5ba2\u306e\u8cfc\u8cb7\u4e88\u6e2c\u306b\u5f79\u7acb\u3064\uff01\u76ee\u7684\u3084\u5177\u4f53\u7684\u306a\u5206\u6790\u306e\u624b\u9806\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u9867\u5ba2\u306e\u884c\u52d5\u3084\u55dc\u597d\u304c\u65e5\u3005\u5909\u5316\u3057\u3066\u3044\u304f\u4e2d\u3067\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u9577\u3055\u305b\u308b\u306b\u306f\u3001\u5e38\u306b\u6700\u65b0\u306e\u5e02\u5834\u52d5\u5411\u306b\u654f\u611f\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<br \/>\n<span class=\"marker-under bold\">\u5e02\u5834\u306e\u52d5\u5411\u3092\u3057\u3063\u304b\u308a\u3068\u628a\u63e1\u3059\u308b\u306b\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308b<\/span>\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u3057\u304b\u3057\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u306b\u53d6\u308a\u7d44\u3080\u969b\u3001\u9867\u5ba2\u60c5\u5831\u3084\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\u306e\u60c5\u5831\u3092\u524d\u306b\u3057\u3066<span class=\"bold\">\u300c\u3069\u306e\u3088\u3046\u306b\u5206\u6790\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u751f\u304b\u305b\u3070\u3044\u3044\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u300d<\/span>\u3068\u60a9\u3080\u65b9\u3082\u5c11\u306a\u304f\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u969b\u306b\u306f\u3001\u6570\u5024\u306b\u8868\u3057\u306b\u304f\u3044\u5b9a\u6027\u30c7\u30fc\u30bf\u3092\u7528\u3044\u308b\u3068\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5bfe\u3059\u308b\u7406\u89e3\u5ea6\u304c\u6df1\u307e\u308a\u307e\u3059\u3002\u305d\u306e\u969b\u306b\u5f79\u7acb\u3064\u5206\u6790\u624b\u6cd5\u306e\u4e00\u3064\u304cCTB\u5206\u6790\u3067\u3059\u3002<br \/>\n\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u306e\u8cfc\u8cb7\u4e88\u6e2c\u306b\u5f79\u7acb\u3064CTB\u5206\u6790\u306b\u3064\u3044\u3066\u3001\u76ee\u7684\u3084\u5177\u4f53\u7684\u306a\u5206\u6790\u306e\u624b\u9806\u3092\u89e3\u8aac<\/span>\u3057\u307e\u3059\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u65b9\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-ctbbunseki\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_728x90.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#CTB\"><span class=\"toc_number toc_depth_1\">1<\/span> CTB\u5206\u6790\u3068\u306f\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u3066\u8cfc\u8cb7\u884c\u52d5\u3092\u4e88\u6e2c\u3059\u308b\u5206\u6790\u624b\u6cd5<\/a><ul><li><a href=\"#CTB3\"><span class=\"toc_number toc_depth_2\">1.1<\/span> CTB\u5206\u6790\u306e\u76ee\u7684\u306f\u4e3b\u306b3\u3064<\/a><\/li><li><a href=\"#CTB-2\"><span class=\"toc_number toc_depth_2\">1.2<\/span> CTB\u5206\u6790\u3067\u306f\u30af\u30e9\u30b9\u30bf\u30fc\u3054\u3068\u306e\u597d\u307f\u3092\u660e\u78ba\u5316\u3067\u304d\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#RFM\"><span class=\"toc_number toc_depth_1\">2<\/span> \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3084RFM\u5206\u6790\u3068\u306e\u9055\u3044<\/a><ul><li><a href=\"#i\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\uff5c\u5b9a\u91cf\u30c7\u30fc\u30bf\u3067\u5206\u985e\u3059\u308b\u624b\u6cd5<\/a><\/li><li><a href=\"#RFM-2\"><span class=\"toc_number toc_depth_2\">2.2<\/span> RFM\u5206\u6790\uff5c\u8cfc\u8cb7\u884c\u52d5\u3092\u3082\u3068\u306b\u5206\u6790\u3059\u308b\u624b\u6cd5<\/a><\/li><\/ul><\/li><li><a href=\"#CTB4\"><span class=\"toc_number toc_depth_1\">3<\/span> CTB\u5206\u6790\u306e\u3084\u308a\u65b94\u30b9\u30c6\u30c3\u30d7<\/a><ul><li><a href=\"#CTB1\"><span class=\"toc_number toc_depth_2\">3.1<\/span> CTB\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d71\uff1a\u5546\u54c1\u3092\u30ab\u30c6\u30b4\u30ea\u306b\u5206\u3051\u3066\u9867\u5ba2\u306e\u597d\u307f\u3092\u5206\u6790\u3059\u308b<\/a><\/li><li><a href=\"#CTB2\"><span class=\"toc_number toc_depth_2\">3.2<\/span> CTB\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d72\uff1a\u5546\u54c1\u306e\u30c6\u30a4\u30b9\u30c8\u5206\u6790\u3067\u9867\u5ba2\u306e\u597d\u307f\u3092\u6398\u308a\u4e0b\u3052\u308b<\/a><\/li><li><a href=\"#CTB3-2\"><span class=\"toc_number toc_depth_2\">3.3<\/span> CTB\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d73\uff1a\u9867\u5ba2\u304c\u597d\u3080\u30d6\u30e9\u30f3\u30c9\u3092\u5206\u6790\u3059\u308b<\/a><\/li><li><a href=\"#CTB4-2\"><span class=\"toc_number toc_depth_2\">3.4<\/span> CTB\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d74\uff1a\u5206\u6790\u7d50\u679c\u3092\u3082\u3068\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8a08\u753b\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#CTB-3\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081\uff1aCTB\u5206\u6790\u3092\u6d3b\u7528\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u5f79\u7acb\u3066\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2><span id=\"CTB\">CTB\u5206\u6790\u3068\u306f\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u3066\u8cfc\u8cb7\u884c\u52d5\u3092\u4e88\u6e2c\u3059\u308b\u5206\u6790\u624b\u6cd5<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4679\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/07\/ctbbunseki01.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/07\/ctbbunseki01.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/07\/ctbbunseki01-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/07\/ctbbunseki01-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/07\/ctbbunseki01-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u300cCTB\u5206\u6790\u300d\u3068\u306f\u3001\u9867\u5ba2\u3092\u30ab\u30c6\u30b4\u30ea\uff08Category\uff09\u30fb\u30c6\u30a4\u30b9\u30c8\uff08Taste\uff09\u30fb\u30d6\u30e9\u30f3\u30c9\uff08Brand\uff09\u3068\u3044\u30463\u3064\u306e\u6307\u6a19\u3092\u7528\u3044\u3066\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u3001\u8cfc\u8cb7\u884c\u52d5\u3092\u4e88\u6e2c\u3059\u308b\u5206\u6790\u624b\u6cd5\u3002\u5404\u6307\u6a19\u306e\u610f\u5473\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<table>\n<tbody>\n<tr>\n<td class=\"bold\" style=\"text-align: center; background-color: #3b5998; color: #ffffff;\" width=\"30%\">\u6307\u6a19<\/td>\n<td class=\"bold\" style=\"text-align: center; background-color: #3b5998; color: #ffffff;\">\u610f\u5473<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\">\u30ab\u30c6\u30b4\u30ea(Category)<\/td>\n<td>\u5546\u54c1\u3092\u5927\u5206\u985e\u3068\u5c0f\u5206\u985e\u306b\u5206\u3051\u3001\u9867\u5ba2\u306e\u5927\u307e\u304b\u306a\u597d\u307f\u3092\u628a\u63e1\u3059\u308b\u3002\u5927\u5206\u985e\u3067\u306f\u300c\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u300d\u300c\u98df\u54c1\u300d\u306a\u3069\u306e\u30b8\u30e3\u30f3\u30eb\u306b\u5206\u3051\u3001\u5c0f\u5206\u985e\u3067\u306f\u300c\u5177\u4f53\u7684\u306a\u5546\u54c1\u540d\u300d\u300c\u7d30\u5206\u5316\u3057\u305f\u30af\u30e9\u30b9\u30bf\u30fc\u300d\u306a\u3069\u3067\u5206\u985e\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\">\u30c6\u30a4\u30b9\u30c8(Taste)<\/td>\n<td>\u305d\u306e\u5546\u54c1\u306e\u30ab\u30e9\u30fc\u3084\u30b5\u30a4\u30ba\u3001\u30c7\u30b6\u30a4\u30f3\u3001\u7d20\u6750\u306a\u3069\u304b\u3089\u9867\u5ba2\u306e\u8da3\u5473\u55dc\u597d\u597d\u307f\u3092\u3064\u304b\u3080\u3002\u30c6\u30a4\u30b9\u30c8\u306e\u5185\u5bb9\u306f\u5546\u54c1\u306b\u3088\u308a\u5927\u304d\u304f\u7570\u306a\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center; vertical-align: middle;\" bgcolor=\"#EEF3F8\">\u30d6\u30e9\u30f3\u30c9(Brand)<\/td>\n<td>\u30e1\u30fc\u30ab\u30fc\u3084\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u3001\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u306a\u3069\u306e\u89b3\u70b9\u304b\u3089\u9867\u5ba2\u597d\u307f\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u628a\u63e1\u3059\u308b\u3002\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u5e02\u5834\u306b\u304a\u3051\u308b\u8a8d\u77e5\u5ea6\u306a\u3069\u3082\u5206\u6790\u3067\u304d\u308b\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>CTB\u5206\u6790\u3067\u306f\u30013\u3064\u306e\u6307\u6a19\u3068\u3068\u3082\u306b\u9867\u5ba2\u306e\u5c5e\u6027\u3092\u7528\u3044\u308b\u305f\u3081\u3001\u300c\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u304c\u3069\u3046\u3044\u3046\u5546\u54c1\u3092\u597d\u3093\u3067\u3044\u308b\u306e\u304b\u300d\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"CTB3\">CTB\u5206\u6790\u306e\u76ee\u7684\u306f\u4e3b\u306b3\u3064<\/span><\/h3>\n<p>CTB\u5206\u6790\u306e\u4e3b\u306a\u76ee\u7684\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u3067\u3059\u3002<\/p>\n<ol class=\"bold\">\n<li>\u9867\u5ba2\u306e\u8da3\u5473\u55dc\u597d\u3092\u660e\u78ba\u306b\u3059\u308b<\/li>\n<li>\u6f5c\u5728\u9867\u5ba2\u3092\u767a\u898b\u3057\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306e\u5224\u65ad\u6750\u6599\u306b\u3059\u308b<\/li>\n<li>\u9700\u8981\u3092\u4e88\u6e2c\u3057\u3001\u5546\u54c1\u4f01\u753b\u3084\u6539\u5584\u306b\u53cd\u6620\u3059\u308b<\/li>\n<\/ol>\n<p>\u672c\u7ae0\u3067\u306f\u3001CTB\u5206\u6790\u306e3\u3064\u306e\u76ee\u7684\u306b\u3064\u3044\u3066\u3001\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h4>CTB\u5206\u6790\u306e\u76ee\u76841\uff1a\u9867\u5ba2\u306e\u8da3\u5473\u55dc\u597d\u3092\u660e\u78ba\u306b\u3059\u308b<\/h4>\n<p>CTB\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u3068\u3001\u9867\u5ba2\u304c\u6301\u3064\u8da3\u5473\u55dc\u597d\u3078\u306e\u7406\u89e3\u304c\u6df1\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u540c\u3058\u300c\u534a\u8896\u30b7\u30e3\u30c4\u300d\u306b\u5206\u985e\u3055\u308c\u308b\u5546\u54c1\u3067\u3082\u3001<span class=\"bold\">\u6700\u8fd1\u306e\u300c30\u4ee3\u5973\u6027\u306f\u3007\u3007\u8272\u306e\u30b7\u30e3\u30c4\u3092\u591a\u304f\u8cfc\u5165\u3057\u3066\u3044\u308b\u300d\u300c20\u4ee3\u7537\u6027\u306fM\u30b5\u30a4\u30ba\u306e\u895f\u4ed8\u304d\u30c7\u30b6\u30a4\u30f3\u306e\u8cfc\u5165\u304c\u591a\u3044\u300d<\/span>\u306a\u3069\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u306b\u3088\u308a\u8da3\u5473\u55dc\u597d\u306f\u7570\u306a\u308a\u307e\u3059\u3002<span class=\"marker-under bold\">\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u597d\u3080\u30ab\u30e9\u30fc\u3084\u30c7\u30b6\u30a4\u30f3\u306a\u3069\u304c\u660e\u78ba\u306b\u306a\u308c\u3070\u3001\u305d\u308c\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u304a\u3053\u306a\u3048\u308b<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<h4>CTB\u5206\u6790\u306e\u76ee\u76842\uff1a\u6f5c\u5728\u9867\u5ba2\u3092\u767a\u898b\u3057\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306e\u5224\u65ad\u6750\u6599\u306b\u3059\u308b<\/h4>\n<p>\u300c\u6f5c\u5728\u9867\u5ba2\u300d\u3068\u306f\u3001\u307e\u3060\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3089\u306a\u3044\u9867\u5ba2\u5c64\u3067\u3059\u3002\u6f5c\u5728\u9867\u5ba2\u3092\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u3059\u308b\u306b\u306f\u3001\u81ea\u793e\u3092\u5229\u7528\u3059\u308b\u9867\u5ba2\u306e\u5c5e\u6027\u3068\u8da3\u5473\u55dc\u597d\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<span class=\"marker-under bold\">CTB\u5206\u6790\u3067\u65e2\u5b58\u9867\u5ba2\u306e\u597d\u307f\u3092\u77e5\u308c\u3070\u3001\u4eca\u5f8c\u898b\u8fbc\u307f\u9867\u5ba2\u3078\u80b2\u6210\u3067\u304d\u308b\u6f5c\u5728\u9867\u5ba2\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u3064\u304b\u307f\u3084\u3059\u304f<\/span>\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u6f5c\u5728\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304a\u3053\u306a\u3048\u3070\u3001\u81ea\u5e97\u8217\u306e\u5229\u7528\u306b\u81f3\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<span class=\"bold\">CTB\u5206\u6790\u306e\u7d50\u679c\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u306e\u767a\u898b\u3060\u3051\u3067\u306a\u304f\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306e\u5224\u65ad\u6750\u6599\u306b\u5f79\u7acb\u3064<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<h4>CTB\u5206\u6790\u306e\u76ee\u76843\uff1a\u9700\u8981\u3092\u4e88\u6e2c\u3057\u3001\u5546\u54c1\u4f01\u753b\u3084\u6539\u5584\u306b\u53cd\u6620\u3059\u308b<\/h4>\n<p>\u9867\u5ba2\u306e\u8da3\u5473\u55dc\u597d\u304c\u660e\u78ba\u306b\u306a\u308c\u3070\u9867\u5ba2\u5c5e\u6027\u3054\u3068\u306e\u30cb\u30fc\u30ba\u3001\u3064\u307e\u308a\u3001<span class=\"bold\">\u3069\u3093\u306a\u4eba\u304c\u3069\u306e\u3088\u3046\u306a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u671b\u3093\u3067\u3044\u308b\u306e\u304b<\/span>\u304c\u6d6e\u304b\u3073\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p><span class=\"marker-under bold\">\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u57fa\u3065\u3044\u305f\u5546\u54c1\u306e\u4f01\u753b\u3084\u6539\u5584\u3092\u304a\u3053\u306a\u3046\u3068\u3001\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3089\u308c\u308b<\/span>\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u9700\u8981\u306e\u4e88\u6e2c\u306b\u3082\u751f\u304b\u305b\u308b\u306e\u3067\u3001\u5fc5\u8981\u3068\u3055\u308c\u3066\u3044\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"CTB-2\">CTB\u5206\u6790\u3067\u306f\u30af\u30e9\u30b9\u30bf\u30fc\u3054\u3068\u306e\u597d\u307f\u3092\u660e\u78ba\u5316\u3067\u304d\u308b<\/span><\/h3>\n<p>CTB\u5206\u6790\u3067\u306f\u9867\u5ba2\u306e\u5c5e\u6027\u306b\u5408\u308f\u305b\u3066\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u3001\u30af\u30e9\u30b9\u30bf\u30fc\uff08\u96c6\u56e3\uff09\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u3001<span class=\"bold\">\u7279\u5b9a\u306e\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306e\u597d\u307f\u3092\u628a\u63e1\u3057\u3084\u3059\u3044<\/span>\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002\u30af\u30e9\u30b9\u30bf\u30fc\u3054\u3068\u306e\u8da3\u5473\u55dc\u597d\u3092\u660e\u78ba\u5316\u3067\u304d\u308b\u306e\u3067\u3001\u9867\u5ba2\u76ee\u7dda\u3092\u751f\u304b\u3057\u3064\u3064\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u306b\u5408\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u5185\u5bb9\u3092\u3082\u3068\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u56f2\u3044\u8fbc\u307f\u3084\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u3064\u306a\u3052\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"RFM\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3084RFM\u5206\u6790\u3068\u306e\u9055\u3044<\/span><\/h2>\n<p>\u9867\u5ba2\u5206\u6790\u3067\u306fCTB\u5206\u6790\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3084RFM\u5206\u6790\u306a\u3069\u306e\u624b\u6cd5\u3082\u7528\u3044\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u624b\u6cd5\u306b\u306f\u3001CTB\u5206\u6790\u3068\u306f\u7570\u306a\u308b\u7279\u5fb4\u304c\u3042\u308a\u3001\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u4f75\u7528\u3059\u308b\u3053\u3068\u3067\u5206\u6790\u7cbe\u5ea6\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3084CTB\u5206\u6790\u3068\u306e\u9055\u3044\u3092\u89e3\u8aac\u3059\u308b\u306e\u3067\u3001\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u969b\u306e\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3><span id=\"i\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\uff5c\u5b9a\u91cf\u30c7\u30fc\u30bf\u3067\u5206\u985e\u3059\u308b\u624b\u6cd5<\/span><\/h3>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3068\u306f\u3001<span class=\"bold\">\u4e0d\u7279\u5b9a\u591a\u6570\u306e\u30e6\u30fc\u30b6\u3092\u540c\u3058\u30cb\u30fc\u30ba\u3084\u6027\u8cea\u3092\u6301\u3064\u30b0\u30eb\u30fc\u30d7\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\uff09\u306b\u5206\u3051\u3066\u3044\u304f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span>\u3067\u3001STP\u5206\u6790\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u542b\u307e\u308c\u307e\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3067\u306f\u3001\u4e3b\u306b4\u3064\u306e\u8981\u7d20\u3092\u8ef8\u306b\u9867\u5ba2\u3092\u5206\u985e\u3057\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u628a\u63e1\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u304a\u3053\u306a\u3044\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u5730\u7406\u7684\u5909\u6570\u2026\u5730\u57df\u30fb\u6c17\u5019\u306a\u3069<\/li>\n<li>\u4eba\u53e3\u52d5\u614b\u5909\u6570\u2026\u5e74\u9f62\u30fb\u6027\u5225\u306a\u3069<\/li>\n<li>\u5fc3\u7406\u7684\u5909\u6570\u2026\u6027\u683c\u30fb\u4fa1\u5024\u89b3\u306a\u3069<\/li>\n<li>\u884c\u52d5\u5909\u6570\u2026\u8cfc\u8cb7\u5c65\u6b74\u30fb\u8cfc\u8cb7\u983b\u5ea6\u306a\u3069<\/li>\n<\/ul>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3067\u3082\u3001\u8ef8\u306e\u9078\u5b9a\u306b\u3088\u3063\u3066\u306f\u5b9a\u6027\u30c7\u30fc\u30bf\u3092\u7528\u3044\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001<span class=\"bold\">\u4ed6\u306e\u8981\u7d20\u3068\u4f75\u7528\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u3001\u5546\u54c1\u3092\u9650\u5b9a\u3057\u305f\u8a73\u7d30\u306a\u60c5\u5831\u306f\u7528\u3044\u306a\u3044\u70b9\u304cCTB\u5206\u6790\u3068\u306e\u5927\u304d\u306a\u9055\u3044<\/span>\u3067\u3059\u3002<\/p>\n<h3><span id=\"RFM-2\">RFM\u5206\u6790\uff5c\u8cfc\u8cb7\u884c\u52d5\u3092\u3082\u3068\u306b\u5206\u6790\u3059\u308b\u624b\u6cd5<\/span><\/h3>\n<p>RFM\u5206\u6790\u3068\u306f<span class=\"bold\">\u6700\u7d42\u8cfc\u5165\u65e5\uff08Recency\uff09\u30fb\u8cfc\u5165\u983b\u5ea6\uff08Frequency\uff09\u30fb\u8cfc\u5165\u91d1\u984d\uff08Monetary\uff09\u3068\u3044\u30463\u3064\u306e\u6307\u6a19\u3067\u3001\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u5206\u6790\u624b\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<p>RFM\u5206\u6790\u3067\u306f\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u3088\u3063\u3066\u3001\u512a\u826f\u9867\u5ba2\u30fb\u4f11\u7720\u9867\u5ba2\u30fb\u65b0\u898f\u9867\u5ba2\u306a\u3069\u306b\u5206\u985e\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u5bfe\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u660e\u78ba\u5316\u3057\u307e\u3059\u3002CTB\u5206\u6790\u3067\u306f\u3001\u5c5e\u6027\u3084\u8da3\u5473\u55dc\u597d\u304b\u3089\u8cfc\u8cb7\u884c\u52d5\u3092\u4e88\u6e2c\u3059\u308b\u305f\u3081\u3001\u6839\u672c\u7684\u306b\u5206\u6790\u306e\u610f\u56f3\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>RFM\u5206\u6790\u306e\u8a73\u3057\u3044\u6982\u8981\u3084\u624b\u9806\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<br \/>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki\/rfmbunseki-yarikata\/\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img src='\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/10\/rfmbunseki-yarikata01-1-300x200.jpg' alt=''\/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u3010RFM\u5206\u6790\u3068\u306f\u3011\u9867\u5ba2\u3092\u77e5\u308b\u76ee\u7684\u3068\u5206\u6790\u306e\u3084\u308a\u65b9\u3092\u89e3\u8aac\uff01 <\/div>\r\n<div class=\"blog-card-excerpt\">\u58f2\u4e0a\u306e\u4f4e\u8ff7\u3084\u304a\u5ba2\u69d8\u306e\u6d41\u51fa\u306a\u3069\u3001\u4e8b\u696d\u3092\u884c\u3063\u3066\u3044\u308b\u3068\u3055\u307e\u3056\u307e\u306a\u8ab2\u984c\u304c\u7acb\u3061\u4e0a\u304c\u3063\u3066\u304d\u307e\u3059\u3002\u305d\u308c\u306e\u8ab2\u984c\u306f\u3001\u76f4\u611f\u7684\u306a\u8003\u3048\u3060\u3051\u3067\u306f\u89e3\u6c7a\u3067\u304d\u305a\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u300c\u306a\u305c\u305d\u3046\u306a\u3063\u305f\u306e\u304b\u300d\u3092\u63a2\u3063\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u2026<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div><\/p>\n<h2><span id=\"CTB4\">CTB\u5206\u6790\u306e\u3084\u308a\u65b94\u30b9\u30c6\u30c3\u30d7<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4680\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/07\/ctbbunseki02.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/07\/ctbbunseki02.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/07\/ctbbunseki02-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/07\/ctbbunseki02-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/07\/ctbbunseki02-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>CTB\u5206\u6790\u306f\u3001\u4e00\u822c\u7684\u306b\u4e0b\u8a18\u306e\u624b\u9806\u3067\u304a\u3053\u306a\u3044\u307e\u3059\u3002<\/p>\n<ol class=\"bold\">\n<li>\u5546\u54c1\u3092\u30ab\u30c6\u30b4\u30ea\u306b\u5206\u3051\u3066\u9867\u5ba2\u306e\u597d\u307f\u3092\u5206\u6790\u3059\u308b<\/li>\n<li>\u5546\u54c1\u306e\u30c6\u30a4\u30b9\u30c8\u5206\u6790\u3067\u9867\u5ba2\u306e\u597d\u307f\u3092\u6398\u308a\u4e0b\u3052\u308b<\/li>\n<li>\u9867\u5ba2\u304c\u597d\u3080\u30d6\u30e9\u30f3\u30c9\u3092\u5206\u6790\u3059\u308b<\/li>\n<li>\u5206\u6790\u7d50\u679c\u3092\u3082\u3068\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8a08\u753b\u3059\u308b<\/li>\n<\/ol>\n<p>\u7559\u610f\u70b9\u3068\u3057\u3066\u3001\u4f01\u696d\u304c\u53d6\u308a\u6271\u3046\u5546\u54c1\u3084\u62b1\u3048\u3066\u3044\u308b\u8ab2\u984c\u306b\u3088\u3063\u3066\u306f\u3001\u624b\u6cd5\u3068\u3057\u3066\u5408\u3063\u3066\u3044\u306a\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u5b9f\u65bd\u30b9\u30c6\u30c3\u30d7\u3092\u78ba\u8a8d\u3057\u3001\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u751f\u304b\u305b\u308b\u304b\u3092\u5224\u65ad\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"CTB1\">CTB\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d71\uff1a\u5546\u54c1\u3092\u30ab\u30c6\u30b4\u30ea\u306b\u5206\u3051\u3066\u9867\u5ba2\u306e\u597d\u307f\u3092\u5206\u6790\u3059\u308b<\/span><\/h3>\n<p>CTB\u5206\u6790\u306b\u304a\u3051\u308b\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001<span class=\"bold\">\u5546\u54c1\u306e\u30ab\u30c6\u30b4\u30ea\u5206\u985e<\/span>\u3067\u3059\u3002<\/p>\n<p>\u8cfc\u5165\u5c65\u6b74\u304b\u3089\u5546\u54c1\u3092\u30ab\u30c6\u30b4\u30ea\u5225\u306b\u5206\u3051\u3001\u5927\u5206\u985e\u30fb\u5c0f\u5206\u985e\u3092\u4f5c\u6210\u3057\u307e\u3057\u3087\u3046\u3002<br \/>\n\u4e00\u822c\u7684\u306b\u306f\u3001<span class=\"marker-under bold\">\u5927\u5206\u985e\u306b\u306f\u5546\u54c1\u306e\u30b8\u30e3\u30f3\u30eb\u3092\u3001\u5c0f\u5206\u985e\u306b\u306f\u5177\u4f53\u7684\u306a\u5546\u54c1\u540d\u3092\u5165\u308c\u308b\u3068\u3044\u3063\u305f\u5206\u985e\u65b9\u6cd5<\/span>\u304c\u7528\u3044\u3089\u308c\u307e\u3059\u3002\u30ab\u30c6\u30b4\u30ea\u306e\u5206\u3051\u65b9\u306f\u5546\u54c1\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u305f\u3081\u3001\u81ea\u793e\u5546\u54c1\u306b\u5408\u308f\u305b\u305f\u5206\u985e\u3092\u304a\u3053\u306a\u3044\u307e\u3057\u3087\u3046\u3002<br \/>\n\u4ee5\u4e0b\u306f\u3001\u30a2\u30d1\u30ec\u30eb\u5546\u54c1\u306e\u5206\u985e\u4f8b\u3067\u3059\u3002<\/p>\n<div class=\"info-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a\u30a2\u30d1\u30ec\u30eb\u5546\u54c1\u306e\u5206\u985e\u4f8b\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li><span class=\"bold\">\u5927\u5206\u985e\uff1a<\/span>\u30e1\u30f3\u30ba\u30fb\u30ec\u30c7\u30a3\u30fc\u30b9\u30fb\u30ad\u30c3\u30ba\u306a\u3069<\/li>\n<li><span class=\"bold\">\u4e2d\u5206\u985e\uff1a<\/span>\u30c8\u30c3\u30d7\u30b9\u30fb\u30dc\u30c8\u30e0\u30b9\u30fb\u30a2\u30a6\u30bf\u30fc\u30fb\u30a4\u30f3\u30ca\u30fc\u306a\u3069<\/li>\n<li><span class=\"bold\">\u5c0f\u5206\u985e\uff1a<\/span>\u5177\u4f53\u7684\u306a\u5546\u54c1\u540d\u306a\u3069<\/li>\n<\/ul>\n<\/div>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u5546\u54c1\u304c\u591a\u3044\u5834\u5408\u306f\u4e2d\u5206\u985e\u3092\u8a2d\u3051\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u5206\u985e\u304c\u7d30\u304b\u3059\u304e\u3066\u3082\u5206\u6790\u304c\u7169\u96d1\u5316\u3059\u308b\u305f\u3081\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"CTB2\">CTB\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d72\uff1a\u5546\u54c1\u306e\u30c6\u30a4\u30b9\u30c8\u5206\u6790\u3067\u9867\u5ba2\u306e\u597d\u307f\u3092\u6398\u308a\u4e0b\u3052\u308b<\/span><\/h3>\n<p>\u30c6\u30a4\u30b9\u30c8\u5206\u6790\u3067\u306f\u30ab\u30c6\u30b4\u30ea\u5206\u985e\u3057\u305f\u5546\u54c1\u306e\u5171\u901a\u9805\u3092\u6398\u308a\u4e0b\u3052\u3001\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306e\u8da3\u5473\u55dc\u597d\u3092\u628a\u63e1\u3057\u307e\u3059\u3002\u4ee5\u4e0b\u306f\u3001\u30c6\u30a4\u30b9\u30c8\u5206\u6790\u3067\u7528\u3044\u308b\u5206\u985e\u9805\u76ee\u306e\u4f8b\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u30ab\u30e9\u30fc<\/li>\n<li>\u30c7\u30b6\u30a4\u30f3<\/li>\n<li>\u30b5\u30a4\u30ba<\/li>\n<li>\u7d20\u6750\u3000\u306a\u3069<\/li>\n<\/ul>\n<p>\u4f8b\u3048\u3070\u3001\u5bfe\u8c61\u306e\u30ab\u30c6\u30b4\u30ea\u304c\u30a2\u30d1\u30ec\u30eb\u306e\u30e1\u30f3\u30ba\u30bb\u30fc\u30bf\u30fc\u3067\u3042\u308c\u3070\u3001\u5206\u6790\u5bfe\u8c61\u306e\u9867\u5ba2\u304c\u3069\u306e\u30ab\u30e9\u30fc\u3084\u30c7\u30b6\u30a4\u30f3\u3092\u597d\u307f\u3001\u7d20\u6750\u306f\u4f55\u3092\u9078\u3093\u3060\u306e\u304b\u307e\u3067\u6398\u308a\u4e0b\u3052\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001<span class=\"marker-under bold\">\u7d30\u304b\u304f\u5206\u3051\u3059\u304e\u308b\u3068\u9805\u76ee\u304c\u81a8\u5927\u306b\u306a\u308a\u5206\u6790\u304c\u56f0\u96e3\u306b\u306a\u308b\u305f\u3081\u3001\u305d\u306e\u5546\u54c1\u3092\u69cb\u6210\u3059\u308b\u4e3b\u306a\u8981\u7d20\u306b\u7d5e\u3063\u3066\u5206\u985e<\/span>\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"CTB3-2\">CTB\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d73\uff1a\u9867\u5ba2\u304c\u597d\u3080\u30d6\u30e9\u30f3\u30c9\u3092\u5206\u6790\u3059\u308b<\/span><\/h3>\n<p>CTB\u5206\u6790\u306b\u304a\u3051\u308b\u300c\u30d6\u30e9\u30f3\u30c9\u300d\u306e\u6307\u6a19\u306b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3060\u3051\u3067\u306a\u304f\u30e1\u30fc\u30ab\u30fc\u3084\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u3082\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<p>\u5206\u6790\u306e\u969b\u306f\u3001<span class=\"bold\">\u9867\u5ba2\u304c\u597d\u3080\u30d6\u30e9\u30f3\u30c9\u304c\u4f55\u304b<\/span>\u3092\u628a\u63e1\u3057\u307e\u3057\u3087\u3046\u3002\u3055\u3089\u306b\u3001<span class=\"bold\">\u5546\u54c1\u3068\u4fa1\u683c\u306e\u30d0\u30e9\u30f3\u30b9\u304c\u53d6\u308c\u3066\u3044\u308b\u304b\u3001\u6d41\u884c\u3092\u610f\u8b58\u3067\u304d\u3066\u3044\u308b\u304b<\/span>\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u3082\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<br \/>\n\u307e\u305f\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u7dcf\u5408\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u5e02\u5834\u306b\u304a\u3051\u308b\u8a8d\u77e5\u5ea6\u3084\u30a4\u30e1\u30fc\u30b8\u306a\u3069\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"CTB4-2\">CTB\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d74\uff1a\u5206\u6790\u7d50\u679c\u3092\u3082\u3068\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8a08\u753b\u3059\u308b<\/span><\/h3>\n<p>\u5404\u5206\u6790\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u4eca\u5f8c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8003\u3048\u3066\u3044\u304d\u307e\u3059\u3002CTB\u5206\u6790\u306b\u3088\u3063\u3066\u9867\u5ba2\u5c5e\u6027\u3054\u3068\u306e\u8da3\u5473\u55dc\u597d\u3092\u7406\u89e3\u3067\u304d\u308c\u3070\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u97ff\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001CTB\u5206\u6790\u3060\u3051\u3067\u3082\u9867\u5ba2\u306e\u8cfc\u8cb7\u4e88\u6e2c\u306b\u306f\u5f79\u7acb\u3061\u307e\u3059\u304c\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3084RFM\u5206\u6790\u3068\u3044\u3063\u305f\u305d\u306e\u4ed6\u306e\u9867\u5ba2\u5206\u6790\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<span class=\"marker-under bold\">\u5b9a\u6027\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306a\u304f\u3001\u6570\u5024\u7684\u306a\u6839\u62e0\u3092\u3082\u3068\u306b\u6226\u7565\u3092\u7acb\u3066\u3089\u308c\u308b\u305f\u3081\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u304a\u3053\u306a\u3048\u308b<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"CTB-3\">\u307e\u3068\u3081\uff1aCTB\u5206\u6790\u3092\u6d3b\u7528\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u5f79\u7acb\u3066\u3088\u3046<\/span><\/h2>\n<ul class=\"bold\">\n<li>CTB\u5206\u6790\u3068\u306f\u9867\u5ba2\u306e\u8da3\u5473\u55dc\u597d\u304b\u3089\u8cfc\u8cb7\u884c\u52d5\u3092\u4e88\u6e2c\u3059\u308b\u5206\u6790\u624b\u6cd5<\/li>\n<li>CTB\u5206\u6790\u3067\u306f\u9867\u5ba2\u5c5e\u6027\u3068\u5b9a\u6027\u7684\u30c7\u30fc\u30bf\u3092\u7528\u3044\u308b<\/li>\n<li>CTB\u5206\u6790\u306b\u3088\u308a\u7cbe\u5ea6\u304c\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u3084\u3059\u304f\u306a\u308b<\/li>\n<\/ul>\n<p>CTB\u5206\u6790\u3067\u306f\u3001\u30ab\u30c6\u30b4\u30ea\u30fb\u30d6\u30e9\u30f3\u30c9\u30fb\u30c6\u30a4\u30b9\u30c8\u3068\u3044\u30463\u3064\u306e\u6307\u6a19\u3067\u9867\u5ba2\u306e\u8da3\u5473\u55dc\u597d\u3092\u660e\u78ba\u5316\u3057\u3001\u8cfc\u8cb7\u4e88\u6e2c\u304c\u304a\u3053\u306a\u3048\u307e\u3059\u3002<br \/>\n<span class=\"bold\">\u81ea\u793e\u306e\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306a\u5546\u54c1\u3092\u597d\u3093\u3067\u3044\u308b\u304b\u304c\u308f\u304b\u308c\u3070\u3001<span class=\"marker-under\">\u4eca\u5f8c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u7acb\u3066\u3084\u3059\u304f\u306a\u308b<\/span><\/span>\u3067\u3057\u3087\u3046\u3002\u3055\u3089\u306bCTB\u5206\u6790\u306e\u7d50\u679c\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u5bfe\u3059\u308b\u5224\u65ad\u6750\u6599\u3084\u3001\u9700\u8981\u306e\u4e88\u6e2c\u306b\u3082\u751f\u304b\u305b\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u3001<span class=\"marker-under bold\">\u81ea\u793e\u306e\u5546\u54c1\u3092\u30ab\u30c6\u30b4\u30ea\u30fb\u30d6\u30e9\u30f3\u30c9\u30fb\u30c6\u30a4\u30b9\u30c8\u3092\u628a\u63e1\u3057\u3001\u793e\u5185\u306b\u3042\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\u3068\u7167\u3089\u3057\u5408\u308f\u305b\u3066\u3001\u60c5\u5831\u3092\u6574\u7406\u3059\u308b\u3068\u3053\u308d\u304b\u3089\u59cb\u3081\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><!-- \n<span class=\"marker-under bold\">CTB\u5206\u6790\u306e\u7d50\u679c\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u751f\u304b\u3059\u969b\u306b\u306f\u3001\u5b9a\u91cf\u30c7\u30fc\u30bf\u306b\u3088\u308b\u9867\u5ba2\u5206\u6790\u3092\u4f75\u7528\u3059\u308b\u3053\u3068\u304c\u304a\u3059\u3059\u3081<\/span>\u3067\u3059\u3002\u5b9a\u6027\u30c7\u30fc\u30bf\u306b\u3088\u308b\u8cea\u7684\u306a\u60c5\u5831\u3068\u3001\u6570\u5024\u306b\u3088\u308b\u5206\u6790\u3067\u5f97\u3089\u308c\u308b\u6839\u62e0\u3092\u7d44\u307f\u5408\u308f\u305b\u308c\u3070\u3001\u7cbe\u5ea6\u304c\u9ad8\u3044\u6226\u7565\u3092\u7d44\u307f\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\n--><\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-ctbbunseki\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_780x260.png\" 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href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/kokyaku-bunseki\/\">\u9867\u5ba2\u5206\u6790<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u9867\u5ba2\u306e\u884c\u52d5\u3084\u55dc\u597d\u304c\u65e5\u3005\u5909\u5316\u3057\u3066\u3044\u304f\u4e2d\u3067\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u9577\u3055\u305b\u308b\u306b\u306f\u3001\u5e38\u306b\u6700\u65b0\u306e\u5e02\u5834\u52d5\u5411\u306b\u654f\u611f\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002 \u5e02\u5834\u306e\u52d5\u5411\u3092\u3057\u3063\u304b\u308a\u3068\u628a\u63e1\u3059\u308b\u306b\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki\/ctbbunseki\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":4681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6,4],"tags":[113,31,61,114,38],"class_list":["post-4667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bunseki-framework","category-customer-analysis","tag-ctb","tag-data-analysis","tag-bunseki-shuhou","tag-114","tag-kokyaku-bunseki"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/4667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=4667"}],"version-history":[{"count":16,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/4667\/revisions"}],"predecessor-version":[{"id":4778,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/4667\/revisions\/4778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/4681"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=4667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=4667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=4667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}