{"id":4531,"date":"2024-07-09T16:30:34","date_gmt":"2024-07-09T07:30:34","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/sales-promotion\/kokyaku-bunnseki-hannsoku\/"},"modified":"2024-08-02T14:45:57","modified_gmt":"2024-08-02T05:45:57","slug":"kokyaku-bunnseki-hannsoku","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/sales-promotion\/kokyaku-bunnseki-hannsoku\/","title":{"rendered":"\u9867\u5ba2\u5206\u6790\u306f\u8ca9\u4fc3\u306e\u6210\u529f\u306b\u4e0d\u53ef\u6b20\uff01\u5206\u6790\u306e\u624b\u9806\u3084\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac"},"content":{"rendered":"<p><span class=\"bold\">\u300c\u9867\u5ba2\u306b\u97ff\u304f\u8ca9\u4fc3\u65bd\u7b56\u3092\u7acb\u6848\u3057\u305f\u3044\u304c\u3001\u3069\u306e\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u306a\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u300d<br \/>\n\u300c\u52b9\u679c\u7684\u306a\u8ca9\u4fc3\u3092\u304a\u3053\u306a\u3046\u306b\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3069\u3046\u5229\u7528\u3059\u308c\u3070\u3044\u3044\u306e\u3060\u308d\u3046\u300d<\/span><br \/>\n\u8ca9\u4fc3\u65bd\u7b56\u3092\u6253\u3061\u51fa\u3059\u969b\u306b\u3001\u3053\u306e\u3088\u3046\u306a\u60a9\u307f\u306f\u3042\u308a\u307e\u305b\u3093\u304b\u3002<\/p>\n<p>\u9867\u5ba2\u5206\u6790\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u30c7\u30fc\u30bf\u3084\u9867\u5ba2\u306e\u5fc3\u7406\u306a\u3069\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u52b9\u679c\u7684\u306a\u8ca9\u4fc3\u65bd\u7b56\u3092\u7acb\u6848\u3067\u304d\u307e\u3059\u3002\u5206\u6790\u7d50\u679c\u3092\u8ca9\u4fc3\u306b\u751f\u304b\u3059\u306b\u306f\u3001\u307e\u305a\u9867\u5ba2\u5206\u6790\u306e\u624b\u9806\u3084\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7406\u89e3\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001<span class=\"bold\">\u8ca9\u4fc3\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u304a\u3053\u306a\u3046\u9867\u5ba2\u5206\u6790\u306e4\u30b9\u30c6\u30c3\u30d7\u3068\u3001\u3053\u308c\u304b\u3089\u9867\u5ba2\u5206\u6790\u3092\u59cb\u3081\u308b\u65b9\u3067\u3082\u53d6\u308a\u7d44\u307f\u3084\u3059\u3044\u5206\u6790\u624b\u6cd5<\/span>\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u7406\u89e3\u3092\u6df1\u3081\u3066\u8ca9\u4fc3\u3092\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306b\u3001\u3053\u306e\u8a18\u4e8b\u306e\u5206\u6790\u624b\u6cd5\u3092\u5b9f\u8df5\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-kokyaku-bunnseki-hannsoku\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_728x90.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u9867\u5ba2\u5206\u6790\u306f\u52b9\u679c\u7684\u306a\u8ca9\u4fc3\u306b\u6b20\u304b\u305b\u306a\u3044<\/a><\/li><li><a href=\"#4\"><span class=\"toc_number toc_depth_1\">2<\/span> 4\u30b9\u30c6\u30c3\u30d7\u306e\u9867\u5ba2\u5206\u6790\u3067\u8ca9\u4fc3\u306e\u6210\u529f\u306b\u3064\u306a\u3052\u3088\u3046<\/a><ul><li><a href=\"#1\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u9867\u5ba2\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d71\uff1a\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/a><\/li><li><a href=\"#2\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u9867\u5ba2\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d72\uff1a\u5206\u6790\u5bfe\u8c61\u3068\u3059\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u9078\u3076<\/a><\/li><li><a href=\"#3\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u9867\u5ba2\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d73\uff1a\u5206\u6790\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b<\/a><\/li><li><a href=\"#4-2\"><span class=\"toc_number toc_depth_2\">2.4<\/span> \u9867\u5ba2\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d74\uff1a\u30c7\u30fc\u30bf\u3092\u6574\u7406\u3057\u3001\u5206\u6790\u3059\u308b<\/a><\/li><li><a href=\"#5\"><span class=\"toc_number toc_depth_2\">2.5<\/span> \u9867\u5ba2\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d75\uff1a\u5206\u6790\u7d50\u679c\u3092\u8ca9\u4fc3\u65bd\u7b56\u306b\u53cd\u6620\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">3<\/span> \u9867\u5ba2\u5206\u6790\u306b\u5f79\u7acb\u3064\u5206\u6790\u624b\u6cd5<\/a><ul><li><a href=\"#1-2\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u9867\u5ba2\u5206\u6790\u306b\u5f79\u7acb\u3064\u624b\u6cd51\uff1a\u30c7\u30b7\u30eb\u5206\u6790<\/a><\/li><li><a href=\"#2RFM\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u9867\u5ba2\u5206\u6790\u306b\u5f79\u7acb\u3064\u624b\u6cd52\uff1aRFM\u5206\u6790<\/a><\/li><li><a href=\"#3GIS\"><span class=\"toc_number toc_depth_2\">3.3<\/span> \u9867\u5ba2\u5206\u6790\u306b\u5f79\u7acb\u3064\u624b\u6cd53\uff1aGIS\u3092\u6d3b\u7528\u3057\u305f\u30a8\u30ea\u30a2\u5206\u6790<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">3.4<\/span> \u6570\u5024\u5316\u3067\u304d\u306a\u3044\u9867\u5ba2\u306e\u5fc3\u7406\u3082\u6398\u308a\u4e0b\u3052\u3088\u3046<\/a><\/li><\/ul><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_1\">4<\/span> \u660e\u78ba\u306a\u76ee\u7684\u3092\u6301\u3063\u3066\u9867\u5ba2\u5206\u6790\u3092\u304a\u3053\u306a\u3044\u3001\u8ca9\u4fc3\u306b\u5f79\u7acb\u3066\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u9867\u5ba2\u5206\u6790\u306f\u52b9\u679c\u7684\u306a\u8ca9\u4fc3\u306b\u6b20\u304b\u305b\u306a\u3044<\/span><\/h2>\n<p>\u300c\u9867\u5ba2\u5206\u6790\u300d\u3068\u306f\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u306e\u7279\u6027\u3084\u6d88\u8cbb\u884c\u52d5\u306a\u3069\u306e\u5206\u6790\u3092\u7dcf\u79f0\u3057\u305f\u3082\u306e<\/span>\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u3078\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u3068\u3001<span class=\"bold\">\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u7d5e\u308a\u8fbc\u307f\u3084\u5e83\u544a\u306e\u53cd\u97ff\u7387\u4e88\u6e2c\u3001\u3055\u3089\u306b\u306f\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u30cb\u30fc\u30ba\u3082\u628a\u63e1<\/span>\u3067\u304d\u307e\u3059\u3002<span class=\"bold\">\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u8ca9\u4fc3\u6d3b\u52d5\u306f\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u305f\u3081\u3001\u5e83\u544a\u8cbb\u306e\u7d4c\u8cbb\u524a\u6e1b\u306b\u3082\u3064\u306a\u304c\u308b<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001\u9867\u5ba2\u5206\u6790\u3067\u5f97\u3089\u308c\u308b\u60c5\u5831\u306f\u8ca9\u4fc3\u3060\u3051\u3067\u306a\u304f\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u3084\u6539\u5584\u3001\u5e83\u544a\u5ba3\u4f1d\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u306b\u751f\u304b\u305b\u307e\u3059\u3002\u5206\u6790\u7d50\u679c\u3092\u5e45\u5e83\u3044\u696d\u52d9\u3067\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u3001\u9069\u5207\u306a\u5206\u6790\u624b\u9806\u3092\u899a\u3048\u3066\u5b9f\u884c\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"4\">4\u30b9\u30c6\u30c3\u30d7\u306e\u9867\u5ba2\u5206\u6790\u3067\u8ca9\u4fc3\u306e\u6210\u529f\u306b\u3064\u306a\u3052\u3088\u3046<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4561\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/07\/kokyaku-bunnseki-hannsoku02.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/07\/kokyaku-bunnseki-hannsoku02.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/07\/kokyaku-bunnseki-hannsoku02-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/07\/kokyaku-bunnseki-hannsoku02-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/07\/kokyaku-bunnseki-hannsoku02-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u9867\u5ba2\u5206\u6790\u306e\u57fa\u672c\u7684\u306a\u624b\u9806\u306f\u6b21\u306e4\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/li>\n<li>\u5206\u6790\u5bfe\u8c61\u3068\u3059\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u9078\u3076<\/li>\n<li>\u5206\u6790\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b<\/li>\n<li>\u30c7\u30fc\u30bf\u3092\u6574\u7406\u3057\u3001\u5206\u6790\u3059\u308b<\/li>\n<\/ul>\n<p>\u6b63\u3057\u3044\u624b\u9806\u3092\u8e0f\u3093\u3067\u3001\u8ca9\u4fc3\u65bd\u7b56\u306e\u7acb\u6848\u306b\u751f\u304b\u305b\u308b\u9867\u5ba2\u5206\u6790\u3092\u304a\u3053\u306a\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"1\">\u9867\u5ba2\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d71\uff1a\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/span><\/h3>\n<p>\u9867\u5ba2\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u969b\u306b\u306f\u3001<span class=\"marker-under bold\">\u8ca9\u4fc3\u306e\u5b9f\u65bd\u3067\u9054\u6210\u3057\u305f\u3044\u76ee\u7684\u3092\u660e\u78ba\u306b<\/span>\u3057\u307e\u3057\u3087\u3046\u3002\u81ea\u793e\u304c\u62b1\u3048\u3066\u3044\u308b\u60a9\u307f\u3084\u554f\u984c\u3092\u628a\u63e1\u3057\u3001\u6700\u7d42\u7684\u306a\u76ee\u7684\u3092\u5b9a\u3081\u308b\u3053\u3068\u3067\u3001\u8ca9\u4fc3\u65bd\u7b56\u306e\u7acb\u6848\u3084\u5b9f\u884c\u306b\u9069\u3057\u305f\u5206\u6790\u624b\u6cd5\u3092\u9078\u3079\u307e\u3059\u3002<\/p>\n<div class=\"info-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a\u8ca9\u4fc3\u65bd\u7b56\u306e\u76ee\u7684\u4f8b\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u58f2\u4e0a\u3092\u5411\u4e0a\u3055\u305b\u308b<\/li>\n<li>\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b<\/li>\n<li>\u8a8d\u77e5\u5ea6\u62e1\u5927\u3092\u72d9\u3046<\/li>\n<\/ul>\n<\/div>\n<p>\u76ee\u7684\u304c\u5b9a\u307e\u3063\u305f\u3089\u3001\u8ca9\u4fc3\u306e\u5b9f\u65bd\u5f8c\u306b\u9032\u6357\u3084\u9054\u6210\u7387\u3092\u6e2c\u5b9a\u3067\u304d\u308b\u3088\u3046\u306b\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<span class=\"bold\">\u300c\u8ca9\u4fc3\u3092\u304a\u3053\u306a\u3063\u305f\u671f\u9593\u306e\u58f2\u4e0a\u91d1\u984d\u300d\u300c\u8ca9\u4fc3\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u3078\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u6e80\u8db3\u5ea6\u30b9\u30b3\u30a2\u3007\u3007\u9054\u6210\u300d<\/span>\u306a\u3069\u306e\u5177\u4f53\u7684\u306a\u6570\u5024\u3082\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u73fe\u72b6\u628a\u63e1\u3060\u3051\u3067\u306a\u304f\u6b21\u56de\u65bd\u7b56\u6642\u306e\u6539\u5584\u306b\u3082\u751f\u304b\u305b\u307e\u3059\u3002<\/p>\n<h3><span id=\"2\">\u9867\u5ba2\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d72\uff1a\u5206\u6790\u5bfe\u8c61\u3068\u3059\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u9078\u3076<\/span><\/h3>\n<p>\u76ee\u7684\u8a2d\u5b9a\u306e\u6b21\u306b\u304a\u3053\u306a\u3046\u306e\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u9078\u5b9a\u3067\u3059\u3002\u9867\u5ba2\u3092\u5206\u985e\u3057\u3066\u3001<span class=\"bold\">\u3069\u306e\u5ba2\u5c64\u3092\u5206\u6790\u5bfe\u8c61\u306b\u3059\u308b\u304b<\/span>\u3092\u6c7a\u3081\u307e\u3059\u3002<\/p>\n<p>\u3010\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u5206\u985e\u4f8b\u3011<\/p>\n<table>\n<tbody>\n<tr>\n<td class=\"bold\" style=\"text-align: center; background-color: #3b5998; color: #ffffff;\" width=\"50%\">\u7f8e\u5bb9\u5ba4\u306e\u5834\u5408<\/td>\n<td class=\"bold\" style=\"text-align: center; background-color: #3b5998; color: #ffffff;\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u306e\u5834\u5408<\/td>\n<\/tr>\n<tr>\n<td>\n<div style=\"padding-top: 15px;\">\n<ul>\n<li>\u65b0\u898f\u9867\u5ba2\u3068\u3057\u3066\u6765\u5e97\u3057\u305f\u304c\u3001\u30ea\u30d4\u30fc\u30c8\u306b\u306f\u81f3\u3089\u306a\u304b\u3063\u305f\u9867\u5ba2<\/li>\n<li>\u4e00\u5b9a\u306e\u6765\u5e97\u56de\u6570\u306f\u3042\u3063\u305f\u304c\u3001\u305d\u306e\u5f8c\u306e\u30ea\u30d4\u30fc\u30c8\u306b\u3064\u306a\u304c\u3089\u306a\u304b\u3063\u305f\u9867\u5ba2<\/li>\n<li>\u30ea\u30d4\u30fc\u30bf\u30fc\u3068\u3057\u3066\u5b9a\u671f\u7684\u306b\u6765\u5e97\u3057\u3066\u3044\u308b\u9867\u5ba2<\/li>\n<\/ul>\n<\/div>\n<\/td>\n<td>\n<div style=\"padding-top: 15px;\">\n<ul>\n<li>\u30a2\u30d7\u30ea\u306a\u3069\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3001\u7121\u6599\u671f\u9593\u4e2d\u306b\u5229\u7528\u3057\u305f\u9867\u5ba2<\/li>\n<li>\u6570\u304b\u6708\u9593\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u5229\u7528\u5f8c\u306b\u66f4\u65b0\u304c\u306a\u304f\u306a\u3063\u305f\u9867\u5ba2<\/li>\n<li>\u30aa\u30d7\u30b7\u30e7\u30f3\u306e\u5229\u7528\u3084\u8ab2\u91d1\u306a\u3069\u3092\u5b9a\u671f\u7684\u306b\u7d9a\u3051\u3066\u3044\u308b\u9867\u5ba2<\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"bold marker-under\">\u76ee\u7684\u306b\u5408\u3063\u305f\u5206\u6790\u5bfe\u8c61\u3092\u8a2d\u5b9a\u3059\u308b\u305f\u3081\u306b\u3001\u5019\u88dc\u3068\u306a\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306f\u8907\u6570\u9078\u51fa<\/span>\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u306a\u304a\u3001\u4e0a\u306e\u8868\u3067\u306f\u5229\u7528\u983b\u5ea6\u3067\u5206\u3051\u3066\u3044\u307e\u3059\u304c\u3001\u5206\u6790\u306e\u76ee\u7684\u306b\u3088\u3063\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u5206\u985e\u306f\u5909\u308f\u308a\u307e\u3059\u3002\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u8ca9\u4fc3\u65bd\u7b56\u3092\u7d44\u307f\u7acb\u3066\u305f\u3044\u5834\u5408\u306f\u8cfc\u5165\u91d1\u984d\u5225\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u8ca9\u4fc3\u3092\u5b9f\u65bd\u3057\u305f\u3044\u5834\u5408\u306f\u9867\u5ba2\u6e80\u8db3\u5ea6\u5225\u306a\u3069\u3001\u76ee\u7684\u306b\u5fdc\u3058\u305f\u5206\u985e\u3092\u304a\u3053\u306a\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"3\">\u9867\u5ba2\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d73\uff1a\u5206\u6790\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b<\/span><\/h3>\n<p>\u9078\u5b9a\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u5206\u6790\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u5206\u6790\u306b\u7528\u3044\u308b\u4e3b\u306a\u30c7\u30fc\u30bf\u306f\u4ee5\u4e0b\u306e\u9805\u76ee\u3067\u3059\u3002<\/p>\n<table>\n<tbody>\n<tr>\n<td class=\"bold\" style=\"text-align: center; background-color: #3b5998; color: #ffffff;\" width=\"40%\">\u30c7\u30fc\u30bf\u9805\u76ee<\/td>\n<td class=\"bold\" style=\"text-align: center; background-color: #3b5998; color: #ffffff;\">\u5177\u4f53\u4f8b<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\">\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u30fb\u8cfc\u5165\u30fb\u53d6\u5f15\u5c65\u6b74<\/td>\n<td>\u30e1\u30fc\u30eb\u3001\u96fb\u8a71\u3001\u55b6\u696d\u8a18\u9332\u3001\u8cfc\u5165\u30fb\u53d6\u5f15\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u30da\u30fc\u30b9\u3001\u5e73\u5747\/\u5408\u8a08\u58f2\u4e0a\u91d1\u984d\u306a\u3069<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\">\u9867\u5ba2\u306e\u5c5e\u6027<\/td>\n<td>\u6027\u5225\u3001\u5e74\u9f62\u3001\u5730\u57df\u3001\u4e16\u5e2f\u3000\u306a\u3069<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\">\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3084\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9<\/td>\n<td>\u8cfc\u5165\u306b\u3044\u305f\u3063\u305f\u7d4c\u7def\u3001\u8cfc\u5165\u6c7a\u5b9a\u306e\u304d\u3063\u304b\u3051\u3000\u306a\u3069<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\">\u9867\u5ba2\u306e\u58f0<\/td>\n<td>\u9867\u5ba2\u6e80\u8db3\u5ea6\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3001\u610f\u898b\u3000\u306a\u3069<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\">\u9867\u5ba2\u306e\u55dc\u597d<\/td>\n<td>\u9867\u5ba2\u306e\u8da3\u5473\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u8208\u5473\u95a2\u5fc3\u3000\u306a\u3069<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u60c5\u5831\u91cf\u306e\u591a\u3055\u306f\u9867\u5ba2\u5206\u6790\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u3001\u624b\u6cd5\u306e\u5e45\u3082\u5e83\u3081\u307e\u3059\u3002<span class=\"bold marker-under\">\u81ea\u793e\u3067\u53d6\u308a\u5165\u308c\u3089\u308c\u308b\u53ce\u96c6\u65b9\u6cd5\u3092\u6d3b\u7528\u3057\u3066\u3001\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3><span id=\"4-2\">\u9867\u5ba2\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d74\uff1a\u30c7\u30fc\u30bf\u3092\u6574\u7406\u3057\u3001\u5206\u6790\u3059\u308b<\/span><\/h3>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u304c\u4e00\u5b9a\u91cf\u96c6\u307e\u3063\u305f\u3089\u3001\u6271\u3044\u3084\u3059\u3044\u5f62\u306b\u6574\u7406\u3057\u3066\u5206\u6790\u3092\u59cb\u3081\u307e\u3059\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u306f\u8868\u8a08\u7b97\u30c4\u30fc\u30eb\u3067\u3082\u7ba1\u7406\u3067\u304d\u307e\u3059\u304c\u3001\u30c7\u30fc\u30bf\u91cf\u304c\u591a\u3044\u5834\u5408\u3001\u30d3\u30b8\u30cd\u30b9\u30c4\u30fc\u30eb\u306e\u4f7f\u7528\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<span class=\"bold\">\u9867\u5ba2\u7ba1\u7406\u304c\u304a\u3053\u306a\u3048\u308bCRM\u3084\u55b6\u696d\u652f\u63f4\u306b\u4f7f\u7528\u3055\u308c\u308bSFA\u3001\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306eBI\u30c4\u30fc\u30eb\u306a\u3069<\/span>\u3067\u52b9\u7387\u5316\u3092\u56f3\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u306a\u304a\u3001\u5206\u6790\u306f\u304a\u3053\u306a\u3046\u3053\u3068\u304c\u30b4\u30fc\u30eb\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u7d50\u679c\u304c\u51fa\u305f\u3089\u898b\u3084\u3059\u3044\u30ec\u30dd\u30fc\u30c8\u306b\u307e\u3068\u3081\u3066\u3001\u5185\u5bb9\u3092\u3088\u304f\u7cbe\u67fb\u3057\u3001\u632f\u308a\u8fd4\u308a\u3092\u304a\u3053\u306a\u3044\u307e\u3057\u3087\u3046\u3002<span class=\"bold marker-under\">\u5b9a\u671f\u7684\u306b\u5206\u6790\u3092\u3057\u76f4\u3057\u3066\u3001\u5e38\u306b\u6700\u65b0\u306e\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3082\u5927\u5207<\/span>\u3067\u3059\u3002<\/p>\n<h3><span id=\"5\">\u9867\u5ba2\u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d75\uff1a\u5206\u6790\u7d50\u679c\u3092\u8ca9\u4fc3\u65bd\u7b56\u306b\u53cd\u6620\u3059\u308b<\/span><\/h3>\n<p>\u5206\u6790\u304c\u5b8c\u4e86\u3057\u305f\u3089\u3001\u5206\u6790\u7d50\u679c\u3092\u8ca9\u4fc3\u65bd\u7b56\u306b\u751f\u304b\u3057\u307e\u3057\u3087\u3046\u3002\u6700\u521d\u306b\u8a2d\u5b9a\u3057\u305f\u76ee\u7684\u3092\u3082\u3068\u306b\u3001\u3069\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5bfe\u3057\u3066\u3069\u3093\u306a\u65bd\u7b56\u3092\u304a\u3053\u306a\u3048\u3070\u52b9\u679c\u304c\u3042\u308b\u304b\u3092\u7cbe\u67fb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306b\u3001\u7f8e\u5bb9\u5ba4\u3068\u5bb6\u96fb\u91cf\u8ca9\u5e97\u306b\u304a\u3051\u308b\u5206\u6790\u7d50\u679c\u306e\u8ca9\u4fc3\u65bd\u7b56\u3078\u306e\u6d3b\u7528\u4f8b\u3092\u6319\u3052\u308b\u306e\u3067\u3001\u65bd\u7b56\u7acb\u6848\u306e\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h4>\u7f8e\u5bb9\u9662\u3067\u5206\u6790\u7d50\u679c\u3092\u751f\u304b\u3057\u305f\u65bd\u7b56\u306e\u4f8b<\/h4>\n<div class=\"info-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a\u7f8e\u5bb9\u5ba4\u306e\u65bd\u7b56\u4f8b\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u5b9a\u671f\u5229\u7528\u3057\u3066\u3044\u308b\u9867\u5ba2\u306e\u5c5e\u6027\u306b\u5408\u3063\u305f\u3001\u4f1a\u54e1\u7279\u5178\u3084\u9650\u5b9a\u5546\u54c1\u306e\u6848\u5185\u306b\u3088\u308b\u5ba2\u5358\u4fa1\u306e\u5411\u4e0a\u3092\u56f3\u308b<\/li>\n<li>\u7279\u5b9a\u306e\u30e1\u30cb\u30e5\u30fc\u3092\u5e0c\u671b\u3057\u3066\u6765\u5e97\u3057\u305f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u95a2\u9023\u3057\u305f\u30e1\u30cb\u30e5\u30fc\u3068\u306e\u30bb\u30c3\u30c8\u4fa1\u683c\u3092\u6848\u5185\u3059\u308b<\/li>\n<li>\u9aea\u578b\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u30a2\u30d7\u30ea\u3092\u63d0\u4f9b\u3057\u3001\u7d50\u679c\u304b\u3089\u305d\u306e\u307e\u307e\u4e88\u7d04\u3067\u304d\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u6848\u5185\u3059\u308b<\/li>\n<\/ul>\n<\/div>\n<p>\u7f8e\u5bb9\u9662\u3067\u306f\u3001<span class=\"bold marker-under\">\u9867\u5ba2\u306e\u6765\u5e97\u5c65\u6b74\u3084\u4e88\u7d04\u5c65\u6b74\u3092\u5206\u6790<\/span><span class=\"bold\">\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u304f\u3089\u3044\u306e\u5468\u671f\u3067\u6765\u5e97\u3059\u308b\u304b\u3092\u628a\u63e1<\/span>\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u5c5e\u6027\u3082\u7d44\u307f\u5408\u308f\u305b\u3066\u5206\u6790<\/span><span class=\"bold\">\u3059\u308c\u3070\u3001\u9867\u5ba2\u304c\u6b32\u3057\u3044\u3068\u611f\u3058\u308b\u7279\u5178\u3084\u5546\u54c1\u3092\u3001\u6765\u5e97\u983b\u5ea6\u306b\u5408\u308f\u305b\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u53ef\u80fd<\/span>\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001<span class=\"bold marker-under\">\u9867\u5ba2\u304c\u6765\u5e97\u3059\u308b\u304d\u3063\u304b\u3051\u306b\u306a\u3063\u305f\u30e1\u30cb\u30e5\u30fc\u3092\u5206\u6790<\/span><span class=\"bold\">\u3057\u3066\u3001\u300c\u30bb\u30c3\u30c8\u306b\u3059\u308b\u3068\u30a2\u30d5\u30bf\u30fc\u30b1\u30a2\u306e\u30d7\u30ec\u30df\u30a2\u30e0\u30c8\u30ea\u30fc\u30c8\u30e1\u30f3\u30c8\u304c\u7279\u5225\u6599\u91d1\u306b\u306a\u308b\u300d\u306a\u3069\u306e\u60c5\u5831\u3092\u63d0\u4f9b<\/span>\u3059\u308b\u3068\u3001\u95a2\u9023\u30e1\u30cb\u30e5\u30fc\u306e\u540c\u6642\u8cfc\u5165\u3084\u5229\u7528\u306e\u7d99\u7d9a\u5316\u304c\u72d9\u3048\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u4ed6\u306b\u3082\u3001<span class=\"bold marker-under\">\u9867\u5ba2\u5c5e\u6027\u3084\u9867\u5ba2\u306e\u601d\u8003\u3001\u610f\u898b\u306a\u3069\u3092\u53c2\u8003<\/span><span class=\"bold\">\u306b\u3001\u7f8e\u5bb9\u610f\u8b58\u304c\u9ad8\u3044\u5ba2\u5c64\u306b\u5bfe\u3057\u300c\u30a2\u30d7\u30ea\u3067\u9aea\u578b\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u304a\u3053\u306a\u3046\u30b5\u30fc\u30d3\u30b9\u300d\u306a\u3069\u3092\u8a34\u6c42\u3059\u308b\u65b9\u6cd5<\/span>\u306a\u3069\u306f\u3001\u8a71\u984c\u6027\u306b\u3088\u308b\u53e3\u30b3\u30df\u306e\u6295\u7a3f\u3082\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h4>\u5bb6\u96fb\u91cf\u8ca9\u5e97\u3067\u5206\u6790\u7d50\u679c\u3092\u751f\u304b\u3057\u305f\u65bd\u7b56\u306e\u4f8b<\/h4>\n<div class=\"info-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a\u5bb6\u96fb\u91cf\u8ca9\u5e97\u306e\u65bd\u7b56\u4f8b\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u8cfc\u8cb7\u983b\u5ea6\u306e\u4f4e\u3044\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u30bb\u30fc\u30eb\u60c5\u5831\u3084\u65b0\u60c5\u5831\u306e\u5b9a\u671f\u7684\u306a\u914d\u4fe1\u3067\u518d\u6765\u5e97\u3092\u4fc3\u3059<\/li>\n<li>\u9867\u5ba2\u5c5e\u6027\u3068\u8cfc\u8cb7\u5c65\u6b74\u306b\u57fa\u3065\u3044\u305f\u7f8e\u5bb9\u5bb6\u96fb\u3084\u5065\u5eb7\u5bb6\u96fb\u306e\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b<\/li>\n<li>\u540c\u30e1\u30fc\u30ab\u30fc\u306e\u5546\u54c1\u306e\u8cfc\u8cb7\u7387\u304c\u9ad8\u3044\u9867\u5ba2\u306b\u3001\u30e1\u30fc\u30ab\u30fc\u65b0\u5546\u54c1\u306e\u6848\u5185\u3092\u9001\u4ed8\u3059\u308b<\/li>\n<\/ul>\n<\/div>\n<p>\u5bb6\u96fb\u91cf\u8ca9\u5e97\u3067\u3082\u3001<span class=\"bold marker-under\">\u9867\u5ba2\u306e\u8cfc\u5165\u5c65\u6b74\u3084\u63a5\u70b9\u5c65\u6b74\u3092\u5206\u6790\u3059\u308b<\/span><span class=\"bold\">\u3053\u3068\u3067\u3001\u5229\u7528\u983b\u5ea6\u304c\u5c11\u306a\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5bfe\u3057\u3066\u60c5\u5831\u3092\u914d\u4fe1\u3057\u3001\u6765\u5e97\u3092\u4fc3\u3059\u65bd\u7b56<\/span>\u304c\u304a\u3053\u306a\u3048\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u4ed6\u306e\u65bd\u7b56\u4f8b\u3068\u3057\u3066\u306f\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u5c5e\u6027\u3068\u904e\u53bb\u306e\u8cfc\u8cb7\u5c65\u6b74\u3092\u5206\u6790<\/span><span class=\"bold\">\u3057\u3066\u300c20\u4ee3\u306e\u30d8\u30a2\u30b1\u30a2\u5bb6\u96fb\u306b\u95a2\u5fc3\u304c\u9ad8\u3044\u5973\u6027\u300d\u300c50\u4ee3\u306e\u5065\u5eb7\u5bb6\u96fb\u3092\u8cfc\u5165\u3057\u305f\u7537\u6027\u300d\u306a\u3069\u306e\u7d30\u304b\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3044\u3001\u9069\u3057\u305f\u65b0\u5546\u54c1\u306e\u6848\u5185\u3092\u767a\u4fe1\u3059\u308b\u306a\u3069\u306e\u65b9\u6cd5<\/span>\u3082\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001<span class=\"marker-under bold\">\u8cfc\u8cb7\u5c65\u6b74\u3084\u9867\u5ba2\u306e\u55dc\u597d\u3092\u3082\u3068\u306b\u597d\u307f\u306e\u30e1\u30fc\u30ab\u30fc\u3092\u628a\u63e1<\/span><span class=\"bold\">\u3057\u3066\u304a\u3051\u3070\u3001\u540c\u30e1\u30fc\u30ab\u30fc\u306e\u65b0\u5546\u54c1\u306e\u8a34\u6c42\u3092\u304a\u3053\u306a\u3046\u3068\u304d\u306b\u3001\u52b9\u679c\u304c\u9ad8\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u9078\u5b9a<\/span>\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u9867\u5ba2\u5206\u6790\u3092\u7dbf\u5bc6\u306b\u304a\u3053\u306a\u3044\u3001\u5206\u6790\u7d50\u679c\u3092\u751f\u304b\u3059\u3053\u3068\u3067\u3001<span class=\"bold\">\u591a\u89d2\u5ea6\u7684\u306a\u8996\u70b9\u3067\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u8ca9\u4fc3\u65bd\u7b56\u304c\u7acb\u6848<\/span>\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-2\">\u9867\u5ba2\u5206\u6790\u306b\u5f79\u7acb\u3064\u5206\u6790\u624b\u6cd5<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4562\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/07\/kokyaku-bunnseki-hannsoku03.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/07\/kokyaku-bunnseki-hannsoku03.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/07\/kokyaku-bunnseki-hannsoku03-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/07\/kokyaku-bunnseki-hannsoku03-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/07\/kokyaku-bunnseki-hannsoku03-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u9867\u5ba2\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u969b\u306b\u5f79\u7acb\u3064\u5206\u6790\u624b\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u30c7\u30b7\u30eb\u5206\u6790<\/li>\n<li>RFM\u5206\u6790<\/li>\n<li>GIS\u3092\u6d3b\u7528\u3057\u305f\u30a8\u30ea\u30a2\u5206\u6790<\/li>\n<\/ul>\n<p>\u4e0a\u306e\uff13\u3064\u306f\u3001\u6570\u5024\u306b\u3067\u304d\u308b\u5b9a\u91cf\u30c7\u30fc\u30bf\u3092\u6271\u3046\u624b\u6cd5\u3067\u3059\u3002<span class=\"bold marker-under\">\u6570\u5024\u3068\u3044\u3046\u5171\u901a\u306e\u57fa\u6e96\u3067\u5206\u6790\u3059\u308b\u305f\u3081\u3001\u5206\u6790\u7d50\u679c\u306b\u3064\u3044\u3066\u5ba2\u89b3\u7684\u306b\u5224\u65ad<\/span>\u3067\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u5b9a\u91cf\u30c7\u30fc\u30bf\u304b\u3089\u306f\u3001\u9867\u5ba2\u306e\u610f\u898b\u3084\u611f\u899a\u307e\u3067\u8aad\u307f\u53d6\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u3053\u3067\u5f79\u7acb\u3064\u624b\u6cd5\u304c\u3001\u6570\u5024\u5316\u3057\u3065\u3089\u3044\u8cea\u7684\u306a\u60c5\u5831\u3092\u7528\u3044\u305f\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002\u672c\u7ae0\u3067\u306f\u3001<span class=\"bold\">\u9867\u5ba2\u306e\u5fc3\u7406\u3092\u6398\u308a\u4e0b\u3052\u308b\u5b9a\u6027\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3064\u3044\u3066\u3082\u89e3\u8aac\u3059\u308b<\/span>\u306e\u3067\u3001\u9867\u5ba2\u5206\u6790\u306b\u751f\u304b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u306a\u304a\u3001\u4ed6\u306b\u3082\u3055\u307e\u3056\u307e\u306a\u5206\u6790\u624b\u6cd5\u304c\u3042\u308b\u305f\u3081\u3001\u4e0b\u8a18\u306e\u8a18\u4e8b\u3082\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyakubunseki-syuhou\/\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img src='\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/kokyakubunsekisyuhou01-300x200.jpg' alt=''\/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u9867\u5ba2\u5206\u6790\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u8ca9\u4fc3\u306e\u9375\uff01\u5f79\u7acb\u3064\u5206\u6790\u624b\u6cd5\u3092\u89e3\u8aac <\/div>\r\n<div class=\"blog-card-excerpt\">\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3057\u305f\u308a\u8ca9\u4fc3\u65bd\u7b56\u3092\u8003\u3048\u305f\u308a\u3059\u308b\u3046\u3048\u3067\u3001\u9867\u5ba2\u5206\u6790\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u5206\u6790\u624b\u6cd5\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u30c7\u30fc\u30bf\u30fb\u7d50\u679c\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u3069\u306e\u5206\u6790\u624b\u6cd5\u3092\u4f7f\u3046\u3079\u304d\u304b\u308f\u304b\u3089\u306a\u3044\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u2026<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div><\/p>\n<h3><span id=\"1-2\">\u9867\u5ba2\u5206\u6790\u306b\u5f79\u7acb\u3064\u624b\u6cd51\uff1a\u30c7\u30b7\u30eb\u5206\u6790<\/span><\/h3>\n<p>\u300c\u30c7\u30b7\u30eb\u5206\u6790\u300d\u3068\u306f\u3001<span class=\"marker-under border\">\u9867\u5ba2\u3092\u8cfc\u5165\u91d1\u984d\u306e\u9ad8\u3044\u9806\u306b10\u7b49\u5206\u306b\u3057\u3066\u3001\u5404\u30b0\u30eb\u30fc\u30d7\u306e\u58f2\u4e0a\u69cb\u6210\u6bd4\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5<\/span>\u3067\u3059\u3002\u9867\u5ba2\u60c5\u5831\u3068\u8cfc\u8cb7\u91d1\u984d\u306e\u30c7\u30fc\u30bf\u3060\u3051\u3067\u8a08\u7b97\u3067\u304d\u308b\u305f\u3081\u3001\u9867\u5ba2\u5206\u6790\u306e\u7b2c\u4e00\u6b69\u3068\u3057\u3066\u53d6\u308a\u7d44\u3081\u307e\u3059\u3002<\/p>\n<p>\u30c7\u30b7\u30eb\u5206\u6790\u3067\u308f\u304b\u308b\u306e\u306f\u3001\u5404\u30b0\u30eb\u30fc\u30d7\u306e\u58f2\u4e0a\u8ca2\u732e\u5ea6\u3067\u3059\u3002<br \/>\n\u305d\u306e\u7d50\u679c\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001<span class=\"bold\">\u300c\u4e0a\u4f4d\u30b0\u30eb\u30fc\u30d7\u306b\u96c6\u4e2d\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u300d\u300c\u58f2\u4e0a\u8ca2\u732e\u5ea6\u304c\u4f4e\u3044\u30b0\u30eb\u30fc\u30d7\u306b\u5bfe\u3057\u3066\u5e95\u4e0a\u3052\u3092\u56f3\u308b\u300d<\/span>\u306a\u3069\u3001\u8ca9\u4fc3\u65bd\u7b56\u306e\u76ee\u7684\u3092\u7d30\u304b\u304f\u8a2d\u5b9a\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002\u76ee\u7684\u304c\u5b9a\u307e\u308c\u3070\u3001\u5404\u30b0\u30eb\u30fc\u30d7\u306b\u5bfe\u3059\u308b\u52b9\u679c\u7684\u306a\u8ca9\u4fc3\u65bd\u7b56\u304c\u7acb\u6848\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"info-box\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a\u30c7\u30b7\u30eb\u5206\u6790\u306e\u7d50\u679c\u3092\u6d3b\u7528\u3057\u305f\u8ca9\u4fc3\u65bd\u7b56\u306e\u4f8b\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u58f2\u4e0a\u8ca2\u732e\u5ea6\u304c\u9ad8\u3044\u30b0\u30eb\u30fc\u30d7\u306b\u5bfe\u3057\u3001\u9ad8\u54c1\u8cea\u306a\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8a34\u6c42\u3059\u308b<\/li>\n<li>\u58f2\u4e0a\u8ca2\u732e\u5ea6\u304c\u4f4e\u3044\u30b0\u30eb\u30fc\u30d7\u306b\u300c\u3007\u56de\u4f7f\u3048\u308b\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u300d\u3092\u914d\u4fe1\u3057\u3001\u5229\u7528\u983b\u5ea6\u3092\u9ad8\u3081\u308b<\/li>\n<li>\u8ca9\u4fc3\u4e88\u7b97\u3092\u5272\u308a\u632f\u308b\u969b\u306b\u3001\u30b0\u30eb\u30fc\u30d7\u306e\u58f2\u4e0a\u8ca2\u732e\u5ea6\u3092\u5224\u65ad\u57fa\u6e96\u306b\u3059\u308b<\/li>\n<\/ul>\n<\/div>\n<p>\u305f\u3060\u3057\u30c7\u30b7\u30eb\u5206\u6790\u3067\u306f\u3001<span class=\"bold\">\u9ad8\u984d\u8cfc\u5165\u3092\u4e00\u5ea6\u3057\u305f\u3060\u3051\u306e\u9867\u5ba2\u304c\u8ca2\u732e\u5ea6\u306e\u9ad8\u3044\u30b0\u30eb\u30fc\u30d7\u306b\u632f\u308a\u5206\u3051\u3089\u308c\u308b<\/span>\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u5206\u6790\u306b\u4f7f\u7528\u3059\u308b\u30ea\u30b9\u30c8\u3092\u4e8b\u524d\u306b\u30c1\u30a7\u30c3\u30af\u3057\u3066\u3001\u8a72\u5f53\u306e\u9867\u5ba2\u3092\u9664\u5916\u3059\u308b\u5bfe\u7b56\u3092\u53d6\u308a\u5165\u308c\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30c7\u30b7\u30eb\u5206\u6790\u306b\u53d6\u308a\u7d44\u3080\u3068\u304d\u306f\u3001\u4e0b\u8a18\u30ea\u30f3\u30af\u306e\u7121\u6599Excel\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<br \/>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/whitepaper\/decyl-analysis-template?grid=media-mm-blog_contents-cta&amp;utm_source=mm-blog&amp;utm_medium=referrer&amp;utm_campaign=mm-blog-link-card-kokyaku-bunnseki-hannsoku\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img decoding=\"async\" src=\"https:\/\/www.mapmarketing.co.jp\/wp\/wp-content\/uploads\/decyl-analysis-thumbnail.jpg\" width=\"600\" \/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u3010\u7121\u6599\u3011\u30c7\u30b7\u30eb\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8 | \u30de\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e <\/div>\r\n<div class=\"blog-card-excerpt\">\u8cfc\u8cb7\u5c65\u6b74\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u5168\u9867\u5ba2\u306e\u8cfc\u5165\u91d1\u984d\u3092\u9ad8\u3044\u9806\u306b10\u7b49\u5206\u3057\u3001\u5404\u30e9\u30f3\u30af\u306e\u8cfc\u5165\u6bd4\u7387\u3084\u58f2\u4e0a\u9ad8\u69cb\u6210\u6bd4\u3092\u7b97\u51fa\u3059\u308b\u5206\u6790\u65b9\u6cd5\u304c\u300c\u30c7\u30b7\u30eb\u5206\u6790\u300d\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u5168\u4f53\u306e\u8cfc\u8cb7\u2026<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div><\/p>\n<h3><span id=\"2RFM\">\u9867\u5ba2\u5206\u6790\u306b\u5f79\u7acb\u3064\u624b\u6cd52\uff1aRFM\u5206\u6790<\/span><\/h3>\n<p>\u300cRFM\u5206\u6790\u300d\u3068\u306f\u300c\u6700\u7d42\u8cfc\u5165\u65e5\uff08Recency\uff09\u300d\u300c\u8cfc\u5165\u56de\u6570\uff08Frequency\uff09\u300d\u300c\u8cfc\u5165\u91d1\u984d\uff08Monetary\uff09\u300d\u306e\u6307\u6a19\u3092\u3082\u3068\u306b\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<div class=\"warning-box\">\n<ul style=\"margin-bottom: 0px;\">\n<li><span class=\"bold\">\u6700\u7d42\u8cfc\u5165\u65e5(Recency)<\/span>\uff1a\u9867\u5ba2\u306e\u6700\u7d42\u8cfc\u5165\u65e5\u304b\u3089\u7b97\u51fa\u3002\u6700\u7d42\u8cfc\u5165\u65e5\u304c\u8fd1\u3044\u9867\u5ba2\u3092\u9ad8\u304f\u8a55\u4fa1\u3059\u308b<\/li>\n<li><span class=\"bold\">\u6700\u7d42\u8cfc\u5165\u65e5(Frequency)<\/span>\uff1a\u9867\u5ba2\u306e\u6700\u7d42\u8cfc\u5165\u65e5\u304b\u3089\u7b97\u51fa\u3002\u6700\u7d42\u8cfc\u5165\u65e5\u304c\u8fd1\u3044\u9867\u5ba2\u3092\u9ad8\u304f\u8a55\u4fa1\u3059\u308b<\/li>\n<li><span class=\"bold\">\u8cfc\u5165\u91d1\u984d(Monetary)<\/span>\uff1a\u9867\u5ba2\u306e\u8cfc\u5165\u7dcf\u984d\u304b\u3089\u7b97\u51fa\u3002\u91d1\u984d\u304c\u591a\u3044\u9867\u5ba2\u3092\u9ad8\u304f\u8a55\u4fa1\u3059\u308b<\/li>\n<\/ul>\n<\/div>\n<p>RFM\u5206\u6790\u3067\u306f\u3001\u5404\u6307\u6a19\u30923\uff5e5\u6bb5\u968e\u306e\u30e9\u30f3\u30af\u306b\u5206\u3051\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002\u4ee5\u4e0b\u306f\u3001\u6307\u6a19\u306e\u57fa\u6e96\u76ee\u5b89\u3067\u3059\u3002<\/p>\n<table>\n<tbody>\n<tr>\n<td class=\"bold\" style=\"text-align: center; background-color: #3b5998; color: #ffffff;\">\u30e9\u30f3\u30af<\/td>\n<td class=\"bold\" style=\"text-align: center; background-color: #3b5998; color: #ffffff;\">\u6700\u7d42\u8cfc\u5165\u65e5(Reccency)<\/td>\n<td class=\"bold\" style=\"text-align: center; background-color: #3b5998; color: #ffffff;\">\u8cfc\u5165\u56de\u6570(Frequency)<\/td>\n<td class=\"bold\" style=\"text-align: center; background-color: #3b5998; color: #ffffff;\">\u8cfc\u5165\u91d1\u984d(Monetary)<\/td>\n<\/tr>\n<tr>\n<td>A<\/td>\n<td>1\u9031\u9593\u4ee5\u5185<\/td>\n<td>20\u56de\u4ee5\u4e0a<\/td>\n<td>20\u4e07\u5186\u4ee5\u4e0a<\/td>\n<\/tr>\n<tr>\n<td>B<\/td>\n<td>1\u304b\u6708\u4ee5\u5185<\/td>\n<td>10\uff5e20\u56de<\/td>\n<td>10\uff5e20\u4e07\u5186<\/td>\n<\/tr>\n<tr>\n<td>C<\/td>\n<td>\u534a\u5e74\u4ee5\u5185<\/td>\n<td>10\u56de\u4ee5\u4e0b<\/td>\n<td>10\u4e07\u5186\u4ee5\u4e0b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u4e0a\u8a18\u306e\u8868\u304b\u3089\u4f8b\u3092\u6319\u3052\u308b\u3068\u3001<span class=\"bold\">\u300c\u904e\u53bb\u306b20\u56de\u4ee5\u4e0a\u8cfc\u5165\u3057\u7dcf\u984d20\u4e07\u5186\u4ee5\u4e0a\u306b\u306a\u3063\u3066\u3044\u308b\u3001\u304b\u3064\u76f4\u8fd1\u306e\u6700\u7d42\u8cfc\u5165\u65e5\u304c3\u65e5\u524d\u300d\u3068\u3044\u3046\u6761\u4ef6\u306e\u9867\u5ba2\u306f\u30e9\u30f3\u30afA<\/span>\u3067\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u8ca2\u732e\u5ea6\u304c\u9ad8\u3044\u9867\u5ba2\u3067\u3059\u3002\u9867\u5ba2\u5206\u985e\u306e\u53ef\u8996\u5316\u3092\u3057\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u306b\u3001\u3042\u3089\u304b\u3058\u3081\u300c\u512a\u826f\u9867\u5ba2\u300d\u300c\u65b0\u898f\u9867\u5ba2\u300d\u300c\u5b89\u5b9a\u9867\u5ba2\u300d\u306a\u3069\u3001\u30e9\u30f3\u30af\u306e\u7d44\u307f\u5408\u308f\u305b\u306b\u3088\u308b\u5206\u985e\u57fa\u6e96\u3092\u4f5c\u3063\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>RFM\u5206\u6790\u306f\u81ea\u793e\u306e\u9867\u5ba2\u3092\u5206\u6790\u3057\u3001\u73fe\u72b6\u3092\u628a\u63e1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u624b\u6cd5\u3067\u3059\u3002\u5206\u6790\u7d50\u679c\u3092\u7528\u3044\u308b\u3068\u3001<span class=\"bold marker-under\">\u300c\u8a08\u753b\u3057\u3066\u3044\u308b\u8ca9\u4fc3\u65bd\u7b56\u304c\u73fe\u72b6\u306e\u9867\u5ba2\u5206\u985e\u306b\u9069\u3057\u3066\u3044\u308b\u306e\u304b\u300d\u300c\u73fe\u5728\u884c\u3063\u3066\u3044\u308b\u65bd\u7b56\u304c\u3001\u81ea\u793e\u306b\u591a\u3044\u9867\u5ba2\u5206\u985e\u306b\u5408\u3063\u3066\u3044\u308b\u306e\u304b\u300d\u306a\u3069<\/span>\u306e\u7d30\u304b\u306a\u8996\u70b9\u3067\u8ca9\u4fc3\u8a08\u753b\u3092\u7cbe\u67fb\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>RFM\u5206\u6790\u3092\u7528\u3044\u305f\u8ca9\u4fc3\u65bd\u7b56\u306e\u5206\u6790\u4f8b<\/h4>\n<p>\u3042\u308b\u4f01\u696d\u3067\u306f\u5168\u9867\u5ba2\u306b\u5bfe\u3057\u3001<span class=\"bold\">\u300c\u521d\u56de\uff5e3\u56de\u76ee\u307e\u3067\u4f7f\u3048\u308b\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u306e\u914d\u5e03\u65bd\u7b56\u300d<\/span>\u3092\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001RFM\u5206\u6790\u3092\u884c\u3063\u305f\u7d50\u679c\u3001<span class=\"bold\">\u81ea\u793e\u306e\u300c\u65b0\u898f\u9867\u5ba2\u300d\u306e\u5272\u5408\u306f10%\u7a0b\u5ea6\u3067\u3001\u6b8b\u308a90%\u304c3\u56de\u4ee5\u4e0a\u8cfc\u8cb7\u3092\u7d9a\u3051\u3066\u3044\u308b\u300c\u512a\u826f\u9867\u5ba2\u300d\u3084\u300c\u5b89\u5b9a\u9867\u5ba2\u300d<\/span>\u3067\u3057\u305f\u3002\u3053\u306e\u3053\u3068\u304b\u3089\u3001\u5168\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3044\u305f\u306f\u305a\u306e\u65bd\u7b56\u306f\u300110%\u306e\u9867\u5ba2\u306b\u3057\u304b\u52b9\u679c\u3092\u767a\u63ee\u3057\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u63a8\u6e2c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001<span class=\"marker-under bold\">\u8ca9\u4fc3\u65bd\u7b56\u304c\u81ea\u793e\u306e\u9867\u5ba2\u306b\u9069\u3057\u3066\u3044\u308b\u304b\u3092\u5177\u4f53\u7684\u306b\u5206\u6790\u3067\u304d\u308b\u306e\u304c\u3001RFM\u5206\u6790\u306e\u7279\u5fb4<\/span>\u3067\u3059\u3002\u4eca\u5f8c\u5b9f\u65bd\u3059\u308b\u8ca9\u4fc3\u65bd\u7b56\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u73fe\u884c\u65bd\u7b56\u306b\u5bfe\u3059\u308b\u6539\u5584\u306b\u3082RFM\u5206\u6790\u3092\u751f\u304b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>RFM\u5206\u6790\u306b\u306f\u3001\u4e0b\u8a18\u306e\u7121\u6599\u30a8\u30af\u30bb\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/whitepaper\/rfm-analysis-template?grid=media-mm-blog_contents-cta&amp;utm_source=mm-blog&amp;utm_medium=referrer&amp;utm_campaign=mm-blog-link-card-kokyaku-bunnseki-hannsoku\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img decoding=\"async\" src=\"https:\/\/www.mapmarketing.co.jp\/wp\/wp-content\/uploads\/rfm-analysis-thumbnail.jpg\" width=\"600\" \/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u3010\u7121\u6599\u3011RFM\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8 | \u30de\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e <\/div>\r\n<div class=\"blog-card-excerpt\">RFM\u5206\u6790\u3068\u306f\u3001\u7279\u5b9a\u306e\u671f\u9593\u306b\u304a\u3044\u3066\u3001\u4ee5\u4e0b\u306e\u5207\u308a\u53e3\u3067\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002 \u6700\u7d42\u8cfc\u5165\u65e5\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570(<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div><\/p>\n<h3><span id=\"3GIS\">\u9867\u5ba2\u5206\u6790\u306b\u5f79\u7acb\u3064\u624b\u6cd53\uff1aGIS\u3092\u6d3b\u7528\u3057\u305f\u30a8\u30ea\u30a2\u5206\u6790<\/span><\/h3>\n<p>\u5206\u6790\u306e\u969b\u306b\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001<span class=\"marker-under bold\">\u56fd\u52e2\u8abf\u67fb\u30c7\u30fc\u30bf\u3084\u81ea\u6cbb\u4f53\u306e\u7d71\u8a08\/\u63a8\u8a08\u30c7\u30fc\u30bf\u3001\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4f01\u696d\u306e\u30aa\u30ea\u30b8\u30ca\u30eb\u30c7\u30fc\u30bf\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u60c5\u5831\u3092\u5730\u56f3\u4e0a\u3067\u53ef\u8996\u5316<\/span>\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u60c5\u5831\u3068\u3001\u30c7\u30b7\u30eb\u5206\u6790\u3084RFM\u5206\u6790\u304b\u3089\u5f97\u305f\u7d50\u679c\u3092\u7d44\u307f\u5408\u308f\u305b\u308c\u3070\u3001<\/p>\n<ul class=\"bold\">\n<li>\u58f2\u4e0a\u8ca2\u732e\u5ea6\u306e\u4e0a\u4f4d\u30b0\u30eb\u30fc\u30d7\u304c\u591a\u3044\u3001\u304b\u3064\u3001\u4e16\u5e2f\u53ce\u5165\u304c\u9ad8\u3044\u5730\u57df<\/li>\n<li>\u5546\u570f\u306b\u304a\u3051\u308b\u512a\u826f\u9867\u5ba2\u30fb\u5b89\u5b9a\u9867\u5ba2\u306e\u5206\u5e03\u56f3<\/li>\n<\/ul>\n<p>\u306a\u3069\u3001\u81ea\u793e\u72ec\u81ea\u306e\u8a2d\u5b9a\u306b\u3088\u308b\u5206\u6790\u30ec\u30dd\u30fc\u30c8\u304c\u4f5c\u6210\u53ef\u80fd\u3067\u3059\u3002\u4e00\u5143\u5316\u3057\u305f\u60c5\u5831\u3092\u8996\u899a\u7684\u306b\u5206\u6790\u3067\u304d\u308b\u305f\u3081\u3001\u8ca9\u4fc3\u65bd\u7b56\u3092\u52b9\u7387\u7684\u306b\u7d44\u307f\u7acb\u3066\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u4ee5\u4e0b\u306f\u3001\u4e0a\u8a18\u306e\u30ec\u30dd\u30fc\u30c8\u4f8b\u304b\u3089\u8003\u3048\u3089\u308c\u308b\u8ca9\u4fc3\u65bd\u7b56\u306e\u4e00\u4f8b\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u58f2\u4e0a\u8ca2\u732e\u5ea6\u304c\u9ad8\u3044\u9867\u5ba2\u304c\u591a\u3044\u5730\u57df\u306b\u5bfe\u3057\u3066\u3001\u65b0\u5546\u54c1\u6848\u5185\u30c1\u30e9\u30b7\u306e\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3059\u308b<\/li>\n<li>\u30b7\u30cb\u30a2\u5c64\u306e\u512a\u826f\u9867\u5ba2\u304c\u591a\u3044\u30a8\u30ea\u30a2\u3092\u5bfe\u8c61\u306b\u3001\u65b0\u805e\u6298\u308a\u8fbc\u307f\u5e83\u544a\u306e\u65bd\u7b56\u3092\u884c\u3046<\/li>\n<\/ul>\n<p>\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u306b\u8208\u5473\u306e\u3042\u308b\u65b9\u3084\u5c0e\u5165\u3092\u8003\u3048\u3066\u3044\u308b\u65b9\u306f\u3001\u3053\u3061\u3089\u306e\u30da\u30fc\u30b8\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u8a73\u3057\u3044\u6a5f\u80fd\u3084\u6d3b\u7528\u4f8b\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/gis_guide\/gis.html?grid=media-mm-blog_contents-cta&amp;utm_source=mm-blog&amp;utm_medium=referrer&amp;utm_campaign=mm-blog-link-card-kokyaku-bunnseki-hannsoku\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img decoding=\"async\" src=\"https:\/\/www.mapmarketing.co.jp\/wp\/wp-content\/uploads\/Logo_RGB_1-1-2.png\" width=\"600\" \/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0GIS\u3068\u306f | \u30de\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e <\/div>\r\n<div class=\"blog-card-excerpt\">\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0GIS\u3068\u306f \u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0GIS\u3068\u306f\u3001\u5730\u56f3\u3068\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u5206\u6790\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div><\/p>\n<h3><span id=\"i-3\">\u6570\u5024\u5316\u3067\u304d\u306a\u3044\u9867\u5ba2\u306e\u5fc3\u7406\u3082\u6398\u308a\u4e0b\u3052\u3088\u3046<\/span><\/h3>\n<p>\u6570\u5024\u5316\u3067\u304d\u308b\u300c\u5b9a\u91cf\u30c7\u30fc\u30bf\u300d\u306b\u306f\u3001<span class=\"bold\">\u9867\u5ba2\u306e\u6c17\u6301\u3061\u3084\u58f0\u3092\u6df1\u6398\u308a\u3057\u306b\u304f\u3044\u30c7\u30e1\u30ea\u30c3\u30c8<\/span>\u304c\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u306e\u5fc3\u7406\u3092\u6df1\u304f\u6398\u308a\u4e0b\u3052\u308b\u306b\u306f\u300c\u5b9a\u6027\u30c7\u30fc\u30bf\u300d\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u5b9a\u6027\u30c7\u30fc\u30bf\u3068\u306f\u3001\u6570\u5024\u3067\u8868\u305b\u306a\u3044\u8cea\u7684\u30c7\u30fc\u30bf\u3067\u3059\u3002<span class=\"bold\">\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306a\u3069\u3067\u8981\u671b\u3001\u4e0d\u6e80\u3001\u81ea\u793e\u3092\u9078\u629e\u3057\u305f\u7d4c\u7def\u3068\u3044\u3063\u305f\u9867\u5ba2\u306e\u58f0<\/span>\u3092\u96c6\u8a08\u3057\u3001\u5206\u6790\u3057\u307e\u3059\u3002\u3053\u306e\u8abf\u67fb\u30fb\u5206\u6790\u306b\u3088\u308a\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u306e\u672c\u8cea\u7684\u306a\u5fc3\u7406\u3084\u884c\u52d5\u306e\u80cc\u666f\u306a\u3069\u306e\u60c5\u5831\u3092\u8aad\u307f\u53d6\u308c\u308b<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u4e0b\u8a18\u304c\u3001\u5206\u6790\u306b\u4f7f\u3048\u308b\u5b9a\u6027\u30c7\u30fc\u30bf\u306e\u4e00\u4f8b\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u30ec\u30d3\u30e5\u30fc<\/li>\n<li>\u81ea\u7531\u56de\u7b54\u5f0f\u306e\u30a2\u30f3\u30b1\u30fc\u30c8<\/li>\n<li>SNS\u4e0a\u3067\u306e\u53cd\u5fdc<\/li>\n<li>\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u3078\u306e\u554f\u3044\u5408\u308f\u305b\u3000\u306a\u3069<\/li>\n<\/ul>\n<p>\u5b9a\u91cf\/\u5b9a\u6027\u30c7\u30fc\u30bf\u306e\u8a73\u3057\u3044\u5185\u5bb9\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/area-marketing\/teiseichousa-teiryouchousa-chigai\/\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img src='\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/04\/teiseichousa-teiryouchousa-chigai01-300x200.jpg' alt=''\/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u5b9a\u91cf\u8abf\u67fb\u3068\u5b9a\u6027\u8abf\u67fb\u306e\u9055\u3044\u3068\u306f\uff1f\u5185\u5bb9\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059 <\/div>\r\n<div class=\"blog-card-excerpt\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300c\u5e02\u5834\u8abf\u67fb\u300d\u3068\u306f\u3001\u6d88\u8cbb\u8005\u306e\u53cd\u5fdc\u3084\u5e02\u5834\u306e\u52d5\u304d\u3001\u81ea\u793e\u5546\u54c1\u306e\u8a55\u4fa1\u306a\u3069\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u5e02\u5834\u8abf\u67fb\u306f\u5b9a\u91cf\u8abf\u67fb\u3068\u5b9a\u6027\u8abf\u67fb\u306b\u5206\u985e\u3055\u308c\u3066\u304a\u308a\u3001\u76ee\u7684\u306b\u5408\u3063\u305f\u65b9\u6cd5\u3067\u8abf\u67fb\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u672c\u8a18\u4e8b\u2026<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div><\/p>\n<h2><span id=\"i-4\">\u660e\u78ba\u306a\u76ee\u7684\u3092\u6301\u3063\u3066\u9867\u5ba2\u5206\u6790\u3092\u304a\u3053\u306a\u3044\u3001\u8ca9\u4fc3\u306b\u5f79\u7acb\u3066\u3088\u3046<\/span><\/h2>\n<ul class=\"bold\">\n<li>\u8ca9\u4fc3\u3092\u6210\u529f\u306b\u5c0e\u304f\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u3063\u305f\u624b\u6cd5\u3084\u9805\u76ee\u3092\u304a\u3055\u3048\u305f\u9867\u5ba2\u5206\u6790\u304c\u30dd\u30a4\u30f3\u30c8<\/li>\n<li>\u30a8\u30af\u30bb\u30eb\u3067\u7b97\u51fa\u3067\u304d\u308b\u300c\u30c7\u30b7\u30eb\u5206\u6790\u300d\u3084\u300cRFM\u5206\u6790\u300d\u304b\u3089\u53d6\u308a\u7d44\u3082\u3046<\/li>\n<li>\u6570\u5024\u5316\u3067\u304d\u306a\u3044\u9867\u5ba2\u5fc3\u7406\u3092\u6398\u308a\u4e0b\u3052\u308b\u3068\u3001\u3088\u308a\u5177\u4f53\u7684\u306a\u8ca9\u4fc3\u65bd\u7b56\u306e\u7acb\u6848\u304c\u53ef\u80fd\u306b\u306a\u308b<\/li>\n<\/ul>\n<p>\u3069\u308c\u3060\u3051\u591a\u304f\u306e\u8ca9\u4fc3\u3092\u304a\u3053\u306a\u3063\u3066\u3044\u3066\u3082\u3001\u5168\u3066\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3082\u540c\u3058\u65bd\u7b56\u3092\u6253\u3064\u306e\u306f\u52b9\u7387\u7684\u3068\u306f\u3044\u3048\u307e\u305b\u3093\u3002\u8ca9\u4fc3\u306e\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u3079\u304d\u9867\u5ba2\u3092\u9078\u5225\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><span class=\"bold\">\u52b9\u7387\u7684\u306a\u8ca9\u4fc3\u3092\u304a\u3053\u306a\u3046\u305f\u3081\u306b\u91cd\u8981\u306a\u306e\u306f\u9867\u5ba2\u5206\u6790<\/span>\u3067\u3059\u3002\u9867\u5ba2\u5206\u6790\u3092\u306f\u3058\u3081\u308b\u969b\u306f\u3001\u307e\u305a\u76ee\u7684\u3092\u306f\u3063\u304d\u308a\u3055\u305b\u307e\u3057\u3087\u3046\u3002\u305d\u306e\u3046\u3048\u3067\u3001\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u5b9a\u3081\u3001\u5206\u6790\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002<\/p>\n<p><span class=\"marker-under bold\">\u9069\u5207\u306a\u5206\u6790\u624b\u6cd5\u3067\u5206\u6790\u3057\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3068\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u3001\u8996\u899a\u7684\u306a\u60c5\u5831\u3092\u3082\u3068\u306b\u3001\u8ca9\u4fc3\u8a08\u753b\u3092\u9032\u3081\u3089\u308c\u308b<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5b9a\u6027\u30c7\u30fc\u30bf\u3092\u7528\u3044\u305f\u9867\u5ba2\u5fc3\u7406\u306e\u5206\u6790\u306f\u3001\u8ca9\u4fc3\u6d3b\u52d5\u3060\u3051\u3067\u306a\u304f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u306a\u3069\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u5206\u6790\u3092\u52b9\u7387\u5316\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30c4\u30fc\u30eb\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u5c0e\u5165\u306b\u306f\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u3053\u308c\u304b\u3089\u9867\u5ba2\u5206\u6790\u3092\u59cb\u3081\u308b\u65b9\u306f\u3001\u307e\u305a\u30a8\u30af\u30bb\u30eb\u3067\u306e\u5206\u6790\u304c\u53ef\u80fd\u306a\u30c7\u30b7\u30eb\u5206\u6790\u3084RFM\u5206\u6790\u304b\u3089\u53d6\u308a\u7d44\u307f\u3001\u8ca9\u4fc3\u306e\u6210\u529f\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-kokyaku-bunnseki-hannsoku\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_780x260.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/data-analysis\/\">\u30c7\u30fc\u30bf\u5206\u6790<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki-shuhou\/\">\u5206\u6790\u624b\u6cd5<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/hansoku\/\">\u8ca9\u4fc3<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/hambai-sokushin\/\">\u8ca9\u58f2\u4fc3\u9032<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/kokyaku-bunseki\/\">\u9867\u5ba2\u5206\u6790<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u300c\u9867\u5ba2\u306b\u97ff\u304f\u8ca9\u4fc3\u65bd\u7b56\u3092\u7acb\u6848\u3057\u305f\u3044\u304c\u3001\u3069\u306e\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u306a\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u300d \u300c\u52b9\u679c\u7684\u306a\u8ca9\u4fc3\u3092\u304a\u3053\u306a\u3046\u306b\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3069\u3046\u5229\u7528\u3059\u308c\u3070\u3044\u3044\u306e\u3060\u308d\u3046\u300d \u8ca9\u4fc3\u65bd\u7b56\u3092\u6253\u3061\u51fa\u3059\u969b\u306b\u3001\u3053\u306e\u3088\u3046\u306a\u60a9\u307f\u306f\u3042\u308a\u307e\u305b\u3093\u304b\u3002 &#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/sales-promotion\/kokyaku-bunnseki-hannsoku\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":4560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[12,3,4],"tags":[31,61,40,36,38],"class_list":["post-4531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tenpo","category-sales-promotion","category-customer-analysis","tag-data-analysis","tag-bunseki-shuhou","tag-hansoku","tag-hambai-sokushin","tag-kokyaku-bunseki"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/4531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=4531"}],"version-history":[{"count":35,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/4531\/revisions"}],"predecessor-version":[{"id":4800,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/4531\/revisions\/4800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/4560"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=4531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=4531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=4531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}