{"id":4352,"date":"2024-06-27T16:00:29","date_gmt":"2024-06-27T07:00:29","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/roiyarukasutama-bunnseki\/"},"modified":"2024-08-05T11:28:51","modified_gmt":"2024-08-05T02:28:51","slug":"roiyarukasutama-bunnseki","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/roiyarukasutama-bunnseki\/","title":{"rendered":"\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u6226\u7565\u306b\u5f79\u7acb\u30645\u3064\u306e\u5206\u6790\u624b\u6cd5\u3068\u306f\uff1f\u9867\u5ba2\u80b2\u6210\u306e\u624b\u9806\u3082\u89e3\u8aac"},"content":{"rendered":"<p><span class=\"marker-under bold\">\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u6226\u7565\u3068\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u3068\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u9867\u5ba2\u304b\u3089\u306e\u597d\u610f\u3084\u4fe1\u983c\u3092\u5f97\u308b\u305f\u3081\u306e\u6226\u7565<\/span>\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u6226\u7565\u3092\u304a\u3053\u306a\u3046\u969b\u306b\u300c<span class=\"bold\">\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u80b2\u6210\u65b9\u6cd5\u304c\u77e5\u308a\u305f\u3044\u300d\u300c\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5206\u6790\u65b9\u6cd5\u304c\u5206\u304b\u3089\u306a\u3044\u300d<\/span>\u3068\u60a9\u3080\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u7d99\u7d9a\u7684\u306b\u81ea\u793e\u3092\u5229\u7528\u3059\u308b\u50be\u5411\u304c\u5f37\u304f\u3001\u80b2\u6210\u3059\u308b\u3068\u5c06\u6765\u7684\u306a\u53ce\u76ca\u306e\u5b89\u5b9a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3088\u308a\u3082\u30b3\u30b9\u30c8\u3092\u6291\u3048\u306a\u304c\u3089\u3001\u81ea\u793e\u306e\u6210\u9577\u3092\u4fc3\u3059\u52b9\u679c\u3082\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f<span class=\"bold\">\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u6226\u7565\u306b\u5f79\u7acb\u30645\u3064\u306e\u5206\u6790\u624b\u6cd5\u3068\u3001\u9867\u5ba2\u80b2\u6210\u306e\u624b\u9806\u306b\u3064\u3044\u3066<\/span>\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u9867\u5ba2\u7ba1\u7406\u306b\u643a\u308f\u308b\u65b9\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-roiyarukasutama-bunnseki\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_728x90.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u6226\u7565\u306f\u3001\u4f01\u696d\u306e\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u6b20\u304b\u305b\u306a\u3044<\/a><ul><li><a href=\"#2\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u512a\u826f\u9867\u5ba2\u3068\u306f\u3001\u9867\u5ba2\u5168\u4f53\u306e\u7d042\u5272\u3092\u6307\u3059<\/a><\/li><\/ul><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u80b2\u6210\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#5\"><span class=\"toc_number toc_depth_1\">3<\/span> \u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u6226\u7565\u306b\u5f79\u7acb\u30645\u3064\u306e\u5206\u6790\u624b\u6cd5<\/a><ul><li><a href=\"#1NPS\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u5206\u6790\u624b\u6cd5\u305d\u306e1\uff1aNPS\u8abf\u67fb<\/a><\/li><li><a href=\"#2RFM\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u5206\u6790\u624b\u6cd5\u305d\u306e2\uff1aRFM\u5206\u6790<\/a><\/li><li><a href=\"#3CPM\"><span class=\"toc_number toc_depth_2\">3.3<\/span> \u5206\u6790\u624b\u6cd5\u305d\u306e3\uff1aCPM\u5206\u6790<\/a><\/li><li><a href=\"#4LTV\"><span class=\"toc_number toc_depth_2\">3.4<\/span> \u5206\u6790\u624b\u6cd5\u305d\u306e4\uff1aLTV\u5206\u6790<\/a><\/li><li><a href=\"#5-2\"><span class=\"toc_number toc_depth_2\">3.5<\/span> \u5206\u6790\u624b\u6cd5\u305d\u306e5\uff1a\u9867\u5ba2\u6e80\u8db3\u5ea6\u5206\u6790<\/a><\/li><\/ul><\/li><li><a href=\"#4\"><span class=\"toc_number toc_depth_1\">4<\/span> \u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u80b2\u6210\u3059\u308b4\u3064\u306e\u624b\u9806<\/a><ul><li><a href=\"#1\"><span class=\"toc_number toc_depth_2\">4.1<\/span> \u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u80b2\u6210\u306e\u624b\u98061\uff1a\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u9078\u5b9a\u57fa\u6e96\u3092\u6c7a\u3081\u308b<\/a><\/li><li><a href=\"#2-2\"><span class=\"toc_number toc_depth_2\">4.2<\/span> \u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u80b2\u6210\u306e\u624b\u98062\uff1a\u9867\u5ba2\u306e\u80b2\u6210\u30b7\u30ca\u30ea\u30aa\u3092\u8a2d\u8a08\u3059\u308b<\/a><\/li><li><a href=\"#3\"><span class=\"toc_number toc_depth_2\">4.3<\/span> \u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u80b2\u6210\u306e\u624b\u98063\uff1a\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306e\u6e96\u5099\u3092\u6574\u3048\u308b<\/a><\/li><li><a href=\"#4-2\"><span class=\"toc_number toc_depth_2\">4.4<\/span> \u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u80b2\u6210\u306e\u624b\u98064\uff1a\u65bd\u7b56\u306e\u5b9f\u884c\u3068\u52b9\u679c\u691c\u8a3c\u3092\u7d99\u7d9a\u7684\u306b\u304a\u3053\u306a\u3046<\/a><\/li><\/ul><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_1\">5<\/span> \u307e\u3068\u3081\uff1a\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u6226\u7565\u306f\u3001\u4f01\u696d\u306e\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u6b20\u304b\u305b\u306a\u3044<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4508\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/06\/roiyarukasutama-bunnseki02.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/06\/roiyarukasutama-bunnseki02.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/06\/roiyarukasutama-bunnseki02-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/06\/roiyarukasutama-bunnseki02-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/06\/roiyarukasutama-bunnseki02-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br \/>\n\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u6226\u7565\u306b\u3088\u3063\u3066\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u80b2\u6210\u3059\u308b\u3068\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u5411\u4e0a\u3057\u3001\u4f01\u696d\u306e\u58f2\u4e0a\u5411\u4e0a\u3084\u53ce\u76ca\u306e\u5b89\u5b9a\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p><span class=\"marker-under bold\">\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3068\u306f\u3001\u81ea\u793e\u3084\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u597d\u610f\u3084\u4fe1\u983c\u304c\u5f37\u3044\u9867\u5ba2<\/span>\u3067\u3059\u3002\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u611b\u7740\u304c\u5f37\u3044\u3060\u3051\u3067\u306a\u304f\u3001\u4f01\u696d\u305d\u306e\u3082\u306e\u306b\u4fe1\u983c\u3092\u5bc4\u305b\u308b\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u7d99\u7d9a\u7684\u306b\u81ea\u793e\u3092\u5229\u7528\u3059\u308b<\/li>\n<li>\u4ed6\u793e\u306e\u30aa\u30d5\u30a1\u30fc\u306b\u4e57\u308a\u306b\u304f\u3044<\/li>\n<li>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u601d\u3044\u5165\u308c\u304c\u3042\u308b<\/li>\n<li>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u4ed6\u8005\u306b\u3059\u3059\u3081\u308b<\/li>\n<\/ul>\n<p>\u5229\u7528\u304c\u9577\u671f\u5316\u3057\u3084\u3059\u3044\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u3001\u53ce\u76ca\u5b89\u5b9a\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5b58\u5728\u3067\u3059\u3002\u52a0\u3048\u3066\u3001\u5468\u56f2\u306b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u3092\u767a\u4fe1\u3059\u308b\u5ba3\u4f1d\u52b9\u679c\u3082\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001<span class=\"bold marker-under\">\u81ea\u793e\u306b\u4fe1\u983c\u3084\u597d\u610f\u3092\u6301\u3061\u3001\u8ca2\u732e\u5ea6\u304c\u9ad8\u3044\u884c\u52d5\u3092\u3059\u308b\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u8a08\u753b\u7684\u306b\u80b2\u6210\u3059\u308b\u3053\u3068<\/span>\u3092\u3001<span class=\"bold\">\u300c\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u6226\u7565\u300d<\/span>\u3068\u547c\u3073\u307e\u3059\u3002<\/p>\n<h3><span id=\"2\">\u512a\u826f\u9867\u5ba2\u3068\u306f\u3001\u9867\u5ba2\u5168\u4f53\u306e\u7d042\u5272\u3092\u6307\u3059<\/span><\/h3>\n<p><span class=\"bold\">\u300c\u512a\u826f\u9867\u5ba2\u300d\u3068\u306f\u8cfc\u5165\u91d1\u984d\u304c\u9ad8\u304f\u3001\u9ad8\u983b\u5ea6\u3067\u5e97\u8217\u3092\u5229\u7528\u3059\u308b\u9867\u5ba2<\/span>\u3067\u3059\u3002\u7d4c\u6e08\u5b66\u8005\u30f4\u30a3\u30eb\u30d5\u30ec\u30c9\u30fb\u30d1\u30ec\u30fc\u30c9\u304c\u63d0\u5531\u3057\u305f\u300c\u30d1\u30ec\u30fc\u30c9\u306e\u6cd5\u5247\u300d\u306b\u3088\u308b\u3068\u3001\u9867\u5ba2\u5168\u4f53\u306e\u4e0a\u4f4d2\u5272\u304c\u512a\u826f\u9867\u5ba2\u3067\u3042\u308b\u3068\u5b9a\u7fa9\u3065\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n<p><span class=\"bold marker-under\">\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3068\u512a\u826f\u9867\u5ba2\u306e\u9055\u3044\u306f\u3001\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u306e\u30d5\u30a1\u30f3\u3067\u3042\u308b\u304b\u3069\u3046\u304b<\/span>\u3067\u3059\u3002\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u591a\u304f\u306f\u3001\u5024\u6bb5\u3084\u5229\u4fbf\u6027\u4ee5\u5916\u306b\u3001\u597d\u610f\u3084\u4fe1\u983c\u306a\u3069\u306e\u8981\u7d20\u3067\u81ea\u793e\u306e\u5229\u7528\u3092\u7d9a\u3051\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u512a\u826f\u9867\u5ba2\u306e\u5834\u5408\u3001\u4f01\u696d\u306b\u5bfe\u3059\u308b\u601d\u3044\u5165\u308c\u3092\u6301\u3063\u3066\u3044\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u300c\u5024\u6bb5\u304c\u5b89\u3044\u304b\u3089\u300d\u300c\u6a5f\u80fd\u6027\u304c\u5341\u5206\u3060\u304b\u3089\u300d\u3068\u3044\u3063\u305f\u7406\u7531\u3067\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u3092\u7d9a\u3051\u3066\u3044\u308b\u4eba\u3082\u512a\u826f\u9867\u5ba2\u306b\u542b\u307e\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u7af6\u5408\u4ed6\u793e\u304b\u3089\u9b45\u529b\u7684\u306a\u5546\u54c1\u3084\u4fbf\u5229\u306a\u30b5\u30fc\u30d3\u30b9\u304c\u63d0\u4f9b\u3055\u308c\u308b\u3068\u3001\u79fb\u884c\u3057\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u5426\u5b9a\u3067\u304d\u307e\u305b\u3093\u3002<br \/>\n\u3053\u306e\u3088\u3046\u306b\u3001<span class=\"bold\">\u512a\u826f\u9867\u5ba2\u3068\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u306f\u3001\u4f01\u696d\u3068\u9867\u5ba2\u306e\u95a2\u4fc2\u6027\u306b\u5bfe\u3059\u308b\u5927\u304d\u306a\u9055\u3044<\/span>\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-2\">\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u80b2\u6210\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n<p>\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u80b2\u6210\u3059\u308b\u3068\u300c\u30b3\u30b9\u30c8\u3092\u6291\u3048\u306a\u304c\u3089\u81ea\u793e\u306e\u6210\u9577\u3092\u4fc3\u9032\u3067\u304d\u308b\u300d\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u4f1a\u793e\u7d4c\u55b6\u306b\u304a\u3051\u308b\u300c1\uff1a5\u306e\u6cd5\u5247\u300d\u306b\u3088\u308b\u3068\u3001<span class=\"bold marker-under\">\u65b0\u898f\u9867\u5ba2\u306b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8ca9\u58f2\u3059\u308b\u306b\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u8ca9\u58f2\u3059\u308b5\u500d\u306e\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b<\/span>\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u5316\u3055\u305b\u3066\u7d99\u7d9a\u7684\u306a\u5229\u7528\u3092\u4fc3\u3059\u65b9\u304c\u3001\u8ca9\u4fc3\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u306b\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u3088\u308bSNS\u3084\u53e3\u30b3\u30df\u30b5\u30a4\u30c8\u3067\u306e\u597d\u610f\u7684\u306a\u610f\u898b\u306e\u62e1\u6563\u306b\u3088\u308a\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<br \/>\n\u3053\u306e\u3088\u3046\u306b\u3001\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u3001<span class=\"bold marker-under\">\u58f2\u4e0a\u306e\u5411\u4e0a\u3084\u5b89\u5b9a\u3001\u4f01\u696d\u306e\u30a4\u30e1\u30fc\u30b8\u30a2\u30c3\u30d7\u306a\u3069\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u304f\u308c\u308b<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"5\">\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u6226\u7565\u306b\u5f79\u7acb\u30645\u3064\u306e\u5206\u6790\u624b\u6cd5<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4509\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/06\/roiyarukasutama-bunnseki03.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/06\/roiyarukasutama-bunnseki03.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/06\/roiyarukasutama-bunnseki03-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/06\/roiyarukasutama-bunnseki03-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/06\/roiyarukasutama-bunnseki03-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u6226\u7565\u3067\u5927\u5207\u306a\u306e\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3067\u3059\u3002\u5b9a\u671f\u7684\u306b\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u6e2c\u5b9a\u3092\u304a\u3053\u306a\u3044\u3001\u9054\u6210\u5ea6\u3092\u628a\u63e1\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u6226\u7565\u306b\u5f79\u7acb\u3064\u30015\u3064\u306e\u5206\u6790\u624b\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"1NPS\">\u5206\u6790\u624b\u6cd5\u305d\u306e1\uff1aNPS\u8abf\u67fb<\/span><\/h3>\n<p>\u300cNPS\u300d\u3068\u306f\u300cNet Promoter Score\u300d\u306e\u7565\u3067\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p>NPS\u8abf\u67fb\u3067\u306f\u3001\u9867\u5ba2\u306b<span class=\"bold\">\u300c\u3053\u306e\u4f01\u696d\u3082\u3057\u304f\u306f\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u3001\u89aa\u3057\u3044\u53cb\u4eba\u3084\u540c\u50da\u306b\u3059\u3059\u3081\u308b\u53ef\u80fd\u6027\u306f\u3042\u308a\u307e\u3059\u304b\u300d<\/span>\u3068\u3044\u3046\u8cea\u554f\u3092\u6295\u3052\u304b\u3051\u307e\u3059\u3002\u8cea\u554f\u306b\u5bfe\u3057\u3066\u306f\u300110\uff5e0\u70b9\u3067\u8a55\u4fa1\u3057\u3066\u3082\u3089\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<div style=\"border: 5px solid #5475b5; padding-top: 20px; padding-left: 15px; padding-right: 15px; border-radius: 15px; margin-bottom: 15px;\">\n<ul class=\"bold\">\n<li>10\uff5e9\u70b9\u2192\u63a8\u5968\u8005\uff1a\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u6e80\u8db3\u5ea6\u3084\u30ea\u30d4\u30fc\u30c8\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u3044<\/li>\n<li>8\uff5e7\u70b9\u2192\u4e2d\u7acb\u8005\uff1a\u6e80\u8db3\u5ea6\u306f\u9ad8\u304f\u306a\u3044\u304c\u3001\u7279\u306b\u4e0d\u6e80\u3082\u306a\u3044\u3002\u7af6\u5408\u304c\u512a\u308c\u3066\u3044\u308c\u3070\u6d41\u308c\u3084\u3059\u3044\u3002<\/li>\n<li>6\uff5e0\u70b9\u2192\u6279\u5224\u8005\uff1a\u6e80\u8db3\u5ea6\u304c\u4f4e\u304f\u3001\u30ea\u30d4\u30fc\u30c8\u306e\u53ef\u80fd\u6027\u3082\u4e4f\u3057\u3044<\/li>\n<\/ul>\n<\/div>\n<p>\u70b9\u6570\u306e\u7bc4\u56f2\u3067\u9867\u5ba2\u30923\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u985e\u3057\u3001\u63a8\u5968\u8005\u306e\u5272\u5408\u304b\u3089\u6279\u5224\u8005\u306e\u5272\u5408\u3092\u5f15\u3044\u3066\u6570\u5024\u3092\u5272\u308a\u51fa\u3057\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u300110\u4eba\u4e2d6\u4eba\u304c9\u70b9\u4ee5\u4e0a\u30012\u4eba\u304c6\u70b9\u4ee5\u4e0b\u3060\u3063\u305f\u5834\u5408\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8a08\u7b97\u624b\u9806\u3067NPS\u304c\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n<ol class=\"bold\">\n<li>\u63a8\u5968\u8005\u306e\u5272\u5408\uff1a60%\uff1d6\u00f710(\u4eba)<\/li>\n<li>\u6279\u5224\u8005\u306e\u5272\u5408\uff1a20%=2\u00f710(\u4eba)<\/li>\n<li>NPS\u306e\u7b97\u51fa\uff1a40\uff1d60-20<\/li>\n<\/ol>\n<p>NPS\u8abf\u67fb\u306b\u5bfe\u3059\u308b\u56de\u7b54\u6570\u304c\u5c11\u306a\u3044\u3068\u3001\u7b97\u51fa\u3057\u305f\u6570\u5024\u306b\u8aa4\u5dee\u304c\u51fa\u3084\u3059\u3044\u305f\u3081\u3001<span class=\"bold\">\u7d71\u8a08\u5b66\u4e0a\u306e\u6709\u610f\u6c34\u6e96\u304c\u6e80\u305f\u305b\u308b\u30b5\u30f3\u30d7\u30eb\u6570400\u4ee5\u4e0a<\/span>\u3092\u57fa\u6e96\u306b\u96c6\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u306a\u304a\u3001NPS\u8abf\u67fb\u3092\u304a\u3053\u306a\u3046\u969b\u306b\u306f\u3001\u540c\u6642\u306b\u5b9a\u6027\u8abf\u67fb\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<span class=\"bold marker-under\">\u8cea\u554f\u3068\u540c\u6642\u306b\u30b3\u30e1\u30f3\u30c8\u3092\u66f8\u3044\u3066\u3082\u3089\u3046\u3068\u3001\u4e2d\u7acb\u8005\u3084\u6279\u5224\u8005\u306e\u610f\u898b\u306a\u3069\u304c\u308f\u304b\u308b\u305f\u3081\u3001\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u80b2\u6210\u306b\u751f\u304b\u305b\u308b<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"2RFM\">\u5206\u6790\u624b\u6cd5\u305d\u306e2\uff1aRFM\u5206\u6790<\/span><\/h3>\n<p>\u300cRFM\u5206\u6790\u300d\u3068\u306f\u6700\u7d42\u8cfc\u5165\u65e5\uff08Recency\uff09\u3001\u8cfc\u5165\u983b\u5ea6\uff08Frequency\uff09\u3001\u8cfc\u5165\u91d1\u984d\uff08Monetary\uff09\u306e\u30013\u6307\u6a19\u3092\u7528\u3044\u3066\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>RFM\u5206\u6790\u306f\u6b21\u306e\u624b\u9806\u3067\u304a\u3053\u306a\u3044\u307e\u3059\u3002<\/p>\n<ol class=\"bold\">\n<li>\u81ea\u793e\u306e\u8ab2\u984c\u3092\u660e\u78ba\u5316\u3057\u3001\u4eee\u8aac\u3092\u7acb\u3066\u308b\u3002<\/li>\n<li>\u9867\u5ba2\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\uff083\u6307\u6a19\uff09\u3092\u305d\u308c\u305e\u308c\u53ce\u96c6\u30fb\u96c6\u8a08\u3059\u308b\u3002<\/li>\n<li>\u30c4\u30fc\u30eb\u3092\u4f7f\u3044\u3001\u6307\u6a19\u5225\u306b\u300c\u512a\u826f\u9867\u5ba2\u300d\u300c\u5b89\u5b9a\u9867\u5ba2\u300d\u306a\u3069\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3092\u3059\u308b\u3002<\/li>\n<li>\u30b0\u30eb\u30fc\u30d7\u306b\u5408\u3063\u305f\u65bd\u7b56\u3092\u4f01\u753b\u30fb\u5b9f\u884c\u3059\u308b\u3002<\/li>\n<li>\u52b9\u679c\u691c\u8a3c\u3092\u304a\u3053\u306a\u3046\u3002<\/li>\n<\/ol>\n<p>\u5206\u6790\u306b\u3088\u3063\u3066<span class=\"bold marker-under\">\u5404\u30b0\u30eb\u30fc\u30d7\u306b\u304a\u3051\u308b\u9867\u5ba2\u306e\u5206\u5e03\u304c\u53ef\u8996\u5316\u3055\u308c\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u73fe\u72b6\u304c\u308f\u304b\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/span><br \/>\n\u4f8b\u3048\u3070R\u3001F\u3001M\u3059\u3079\u3066\u304c\u9ad8\u3044\u9867\u5ba2\u306f\u81ea\u793e\u3092\u7a4d\u6975\u7684\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u512a\u826f\u9867\u5ba2\u306b\u5206\u985e\u3067\u304d\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u3053\u306e\u30b0\u30eb\u30fc\u30d7\u5185\u306b\u306f\u3001\u611b\u7740\u3092\u6301\u3063\u3066\u81ea\u793e\u3092\u5229\u7528\u3059\u308b\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u304c\u3044\u308b\u3068\u63a8\u6e2c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306bRFM\u5206\u6790\u3067\u306f\u3001<span class=\"bold\">\u6570\u5024\u3092\u7528\u3044\u3066\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u9867\u5ba2\u3084\u3001\u4eca\u5f8c\u80b2\u6210\u3067\u304d\u305d\u3046\u306a\u9867\u5ba2\u3092\u5206\u985e<\/span>\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u7d50\u679c\u3092\u3082\u3068\u306b\u3001\u80b2\u6210\u5ea6\u5408\u3044\u306b\u57fa\u3065\u3044\u305f\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u6226\u7565\u3092\u7d44\u307f\u7acb\u3066\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><span class=\"bold\">\u305f\u3060\u3057\u3001RFM\u5206\u6790\u306f\u3001\u9867\u5ba2\u304c\u81ea\u793e\u3092\u5229\u7528\u3059\u308b\u7406\u7531\u3084\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u52d5\u6a5f\u306a\u3069\u306f\u5206\u6790\u3067\u304d\u307e\u305b\u3093\u3002<\/span>\u305d\u306e\u305f\u3081\u3001NPS\u8abf\u67fb\u3092\u4f75\u305b\u3066\u304a\u3053\u306a\u3044\u3001\u9867\u5ba2\u5206\u6790\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>RFM\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u969b\u306b\u306f\u3001\u4e0b\u8a18\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<br \/>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/whitepaper\/rfm-analysis-template?grid=media-mm-blog_contents-cta&amp;utm_source=mm-blog&amp;utm_medium=referrer&amp;utm_campaign=mm-blog-link-card-roiyarukasutama-bunnseki\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img decoding=\"async\" src=\"https:\/\/www.mapmarketing.co.jp\/wp\/wp-content\/uploads\/rfm-analysis-thumbnail.jpg\" width=\"600\" \/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u3010\u7121\u6599\u3011RFM\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8 | \u30de\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e <\/div>\r\n<div class=\"blog-card-excerpt\">RFM\u5206\u6790\u3068\u306f\u3001\u7279\u5b9a\u306e\u671f\u9593\u306b\u304a\u3044\u3066\u3001\u4ee5\u4e0b\u306e\u5207\u308a\u53e3\u3067\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002 \u6700\u7d42\u8cfc\u5165\u65e5\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570(<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div><\/p>\n<h3><span id=\"3CPM\">\u5206\u6790\u624b\u6cd5\u305d\u306e3\uff1aCPM\u5206\u6790<\/span><\/h3>\n<p>\u300cCPM \uff08Customer Portfolio Management\uff09\u5206\u6790\u300d\u3068\u306f\u3001\u8cfc\u5165\u56de\u6570\u3084\u8cfc\u5165\u91d1\u984d\u3001\u5229\u7528\u671f\u9593\u3068\u3044\u3063\u305f\u6307\u6a19\u306b\u3088\u3063\u3066\u3001\u9867\u5ba2\u309210\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3066\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>CPM\u5206\u6790\u306e\u624b\u9806\u3092\u3001\u7c21\u5358\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<ol class=\"bold\">\n<li>\u5206\u6790\u3057\u305f\u3044\u671f\u9593\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7528\u610f\u3059\u308b\u3002<\/li>\n<li>\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u305f\u3081\u306e\u76ee\u5b89\u3092\u6c7a\u3081\u308b\u3002<br \/>\n\u4f8b\uff09\u512a\u826f\u9867\u5ba2\u3068\u5224\u5b9a\u3059\u308b\u8cfc\u5165\u91d1\u984d\u3084\u671f\u9593\u306e\u76ee\u5b89\u306a\u3069<\/li>\n<li>\u8cfc\u5165\u56de\u6570\u3068\u91d1\u984d\u30fb\u5229\u7528\u671f\u9593\u306b\u3088\u3063\u3066\u3001\u9867\u5ba2\u30925\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u985e\u3059\u308b\u3002<\/li>\n<\/ol>\n<div class=\"info-box\" style=\"margin-left:2rem;\">\n<p class=\"bold\" style=\"margin-bottom: 0px;\">\u300a5\u3064\u306e\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u4f8b\u300b<\/p>\n<ul style=\"margin-bottom: 0px;\">\n<li>\u65b0\u898f\u5ba2\uff1a\u521d\u3081\u3066\u81ea\u793e\u5546\u54c1\u306e\u8cfc\u5165\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u3092\u3057\u305f\u9867\u5ba2<\/li>\n<li>\u80b2\u6210\u5ba2\uff1a2\u56de\u4ee5\u4e0a\u306e\u8cfc\u5165\u30fb\u5229\u7528\u5c65\u6b74\u304c\u3042\u308b\u9867\u5ba2<\/li>\n<li>\u7d99\u7d9a\u5ba2\uff1a\u8cfc\u5165\u30fb\u5229\u7528\u91d1\u984d\u306f\u591a\u304f\u306a\u3044\u304c\u3001\u30ea\u30d4\u30fc\u30c8\u3057\u3066\u3044\u308b\u9867\u5ba2<\/li>\n<li>\u6d41\u884c\u5ba2\uff1a\u671f\u9593\u306f\u77ed\u304f\u3066\u3082\u591a\u984d\u306e\u8cfc\u5165\u30fb\u5229\u7528\u5c65\u6b74\u304c\u3042\u308b\u9867\u5ba2<\/li>\n<li>\u512a\u826f\u5ba2\uff1a\u9577\u671f\u306b\u308f\u305f\u308b\u9ad8\u984d\u8cfc\u5165\u30fb\u5229\u7528\u5c65\u6b74\u306e\u3042\u308b\u9867\u5ba2<\/li>\n<\/ul>\n<\/div>\n<ol class=\"bold\" start=\"4\">\n<li>\u5404\u30b0\u30eb\u30fc\u30d7\u3092\u73fe\u5f79\u5ba2\u3068\u96e2\u8131\u5ba2\u3067\u5206\u3051\u300110\u30b0\u30eb\u30fc\u30d7\u306b\u3059\u308b\u3002<\/li>\n<\/ol>\n<p>\u4e0a\u306e\u9806\u3067\u5206\u985e\u3057\u305f\u9867\u5ba2\u3092\u307e\u3068\u3081\u305f\u306e\u304c\u3001\u4e0b\u306e\u8868\u3067\u3059\u3002<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center; background-color: #3b5998; color: #ffffff;\" width=\"20%\"><\/td>\n<th style=\"text-align: center; background-color: #3b5998; color: #ffffff;\">\u73fe\u5f79\u9867\u5ba2<\/th>\n<th style=\"text-align: center; background-color: #3b5998; color: #ffffff;\">\u96e2\u8131\u9867\u5ba2<\/th>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center;\">\u65b0\u898f\u5ba2<\/td>\n<td>\n<div class=\"primary-box bold\" style=\"margin-bottom: 10px;\">\u65b0\u898f\u5ba2\u00d7\u73fe\u5f79\u5ba2<\/div>\n<div style=\"margin-bottom: 5px;\">\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u4e00\u5ea6\u8cfc\u5165\u3057\u3066\u3044\u308b\u9867\u5ba2<\/div>\n<\/td>\n<td>\n<div class=\"info-box bold\" style=\"margin-bottom: 10px;\">\u65b0\u898f\u5ba2\u00d7\u96e2\u8131\u5ba2<\/div>\n<div style=\"margin-bottom: 5px;\">\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u4e00\u5ea6\u8cfc\u5165\u3057\u305f\u304c\u3001\u518d\u8cfc\u5165\u304c\u306a\u3044\u9867\u5ba2<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center;\">\u80b2\u6210\u5ba2<\/td>\n<td>\n<div class=\"primary-box bold\" style=\"margin-bottom: 10px;\">\u80b2\u6210\u5ba2\u00d7\u73fe\u5f79\u5ba2<\/div>\n<div style=\"margin-bottom: 5px;\">\u5229\u7528\u671f\u9593\u306f\u77ed\u3044\u304c\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3057\u3066\u3044\u308b\u9867\u5ba2<\/div>\n<\/td>\n<td>\n<div class=\"info-box bold\" style=\"margin-bottom: 10px;\">\u80b2\u6210\u5ba2\u00d7\u96e2\u8131\u5ba2<\/div>\n<div style=\"margin-bottom: 5px;\">\u6570\u56de\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3057\u305f\u3082\u306e\u306e\u3001\u77ed\u671f\u9593\u3067\u6b62\u307e\u3063\u305f\u9867\u5ba2<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center;\">\u7d99\u7d9a\u5ba2<\/td>\n<td>\n<div class=\"primary-box bold\" style=\"margin-bottom: 10px;\">\u7d99\u7d9a\u5ba2\u00d7\u73fe\u5f79\u5ba2<\/div>\n<div style=\"margin-bottom: 5px;\">\u30ea\u30d4\u30fc\u30bf\u30fc\u3067\u306f\u3042\u308b\u3082\u306e\u306e\u3001\u8cfc\u5165\u91d1\u984d\u306f\u591a\u304f\u306f\u306a\u3044\u9867\u5ba2<\/div>\n<\/td>\n<td>\n<div class=\"info-box bold\" style=\"margin-bottom: 10px;\">\u7d99\u7d9a\u5ba2\u00d7\u96e2\u8131\u5ba2<\/div>\n<div style=\"margin-bottom: 5px;\">\u4e00\u5b9a\u671f\u9593\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3057\u3066\u3044\u305f\u304c\u3001\u8cfc\u5165\u3057\u306a\u304f\u306a\u3063\u305f\u9867\u5ba2<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center;\">\u6d41\u884c\u5ba2<\/td>\n<td>\n<div class=\"primary-box bold\" style=\"margin-bottom: 10px;\">\u6d41\u884c\u5ba2\u00d7\u73fe\u5f79\u5ba2<\/div>\n<div style=\"margin-bottom: 5px;\">\u77ed\u3044\u671f\u9593\u306b\u304a\u3044\u3066\u3001\u8cfc\u5165\u30fb\u5229\u7528\u91d1\u984d\u304c\u591a\u3044\u9867\u5ba2<\/div>\n<\/td>\n<td>\n<div class=\"info-box bold\" style=\"margin-bottom: 10px;\">\u6d41\u884c\u5ba2\u00d7\u96e2\u8131\u5ba2<\/div>\n<div style=\"margin-bottom: 5px;\">\u8cfc\u5165\u30fb\u5229\u7528\u91d1\u984d\u304c\u4e00\u6642\u7684\u306b\u9ad8\u304b\u3063\u305f\u3082\u306e\u306e\u3001\u8cfc\u5165\u3057\u306a\u304f\u306a\u3063\u305f\u9867\u5ba2<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\" style=\"text-align: center;\">\u512a\u826f\u5ba2<\/td>\n<td>\n<div class=\"primary-box bold\" style=\"margin-bottom: 10px;\">\u512a\u826f\u5ba2\u00d7\u73fe\u5f79\u5ba2<\/div>\n<div style=\"margin-bottom: 5px;\">\u9577\u671f\u306b\u308f\u305f\u3063\u3066\u9ad8\u984d\u8cfc\u5165\u3092\u7d9a\u3051\u3066\u3044\u308b\u9867\u5ba2<\/div>\n<\/td>\n<td>\n<div class=\"info-box bold\" style=\"margin-bottom: 10px;\">\u512a\u826f\u5ba2\u00d7\u96e2\u8131\u5ba2<\/div>\n<div style=\"margin-bottom: 5px;\">\u9577\u3044\u671f\u9593\u3001\u9ad8\u984d\u8cfc\u5165\u3092\u7d9a\u3051\u3066\u3044\u305f\u304c\u3001\u8cfc\u5165\u3057\u306a\u304f\u306a\u3063\u305f\u9867\u5ba2<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u4f8b\u3048\u3070\u3053\u306e\u8868\u306e\u300c\u80b2\u6210\u5ba2\u00d7\u73fe\u5f79\u5ba2\u300d\u306f\u3001\u300c\u80b2\u6210\u73fe\u5f79\u5ba2\u300d\u3068\u547c\u3073\u3001\u7d99\u7d9a\u7684\u306b\u8cfc\u5165\u3057\u3066\u3044\u308b\u304c\u5229\u7528\u671f\u9593\u304c\u77ed\u3044\u9867\u5ba2\u3067\u3059\u3002\u306a\u304a\u3001<span class=\"bold marker-under\">\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u3001\u9577\u671f\u306b\u308f\u305f\u3063\u3066\u9ad8\u984d\u8cfc\u5165\u3092\u7d9a\u3051\u3066\u3044\u308b\u305f\u3081\u300c\u512a\u826f\u73fe\u5f79\u5ba2\u300d<\/span>\u306b\u3042\u305f\u308a\u307e\u3059\u3002<\/p>\n<p>CPM\u5206\u6790\u3067\u9867\u5ba2\u306e\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308c\u3070\u3001<span class=\"bold\">\u300c\u512a\u826f\u73fe\u5f79\u5ba2\u300d\u3092\u5897\u3084\u3059\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u969b\u306b\u6d3b\u7528<\/span>\u3067\u304d\u307e\u3059\u3002\u4ee5\u4e0b\u306f\u3001CPM\u5206\u6790\u3092\u3082\u3068\u306b\u3057\u305f\u65bd\u7b56\u306e\u4f8b\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u300c\u65b0\u898f\u96e2\u8131\u5ba2\u300d\u306e\u518d\u8cfc\u5165\u3092\u4fc3\u3057\u300c\u80b2\u6210\u73fe\u5f79\u5ba2\u300d\u306b\u3059\u308b\u305f\u3081\u306b\u30af\u30fc\u30dd\u30f3\u3092\u914d\u4fe1\u3059\u308b\u3002<\/li>\n<li>\u300c\u7d99\u7d9a\u73fe\u5f79\u5ba2\u300d\u306b\u54c1\u8cea\u304c\u9ad8\u3044\u5546\u54c1\u3092\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3001\u300c\u512a\u826f\u73fe\u5f79\u5ba2\u300d\u306b\u80b2\u6210\u3059\u308b\u3002<\/li>\n<li>\u300c\u7d99\u7d9a\u96e2\u8131\u5ba2\u300d\u300c\u512a\u826f\u96e2\u8131\u5ba2\u300d\u304c\u96e2\u8131\u3057\u305f\u539f\u56e0\u3092\u5206\u6790\u3057\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u306b\u751f\u304b\u3059\u3002<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001<span class=\"bold marker-under\">\u9867\u5ba2\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u9069\u3057\u305f\u65bd\u7b56\u3092\u304a\u3053\u306a\u3048\u3070\u3001\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u80b2\u6210\u304c\u52b9\u7387\u7684\u306b\u9032\u3081\u3089\u308c\u308b<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"4LTV\">\u5206\u6790\u624b\u6cd5\u305d\u306e4\uff1aLTV\u5206\u6790<\/span><\/h3>\n<p>\u300cLTV\u300d\u3068\u306f\u3001\u9867\u5ba2\u304c\u81ea\u793e\u3068\u306e\u53d6\u5f15\u3092\u958b\u59cb\u3057\u3066\u304b\u3089\u7d42\u4e86\u3059\u308b\u307e\u3067\u306e\u671f\u9593\u306b\u3001\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u306e\u304b\u3092\u8868\u3059\u6570\u5024\u3067\u3059\u3002LTV\u306f\u300cLife Time Value\u300d\u306e\u7565\u3067\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3068\u8a33\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>LTV\u3092\u7b97\u51fa\u3059\u308b\u65b9\u6cd5\u306f\u8907\u6570\u3042\u308a\u3001\u76ee\u7684\u306b\u3088\u3063\u3066\u4f7f\u3044\u5206\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u3042\u305f\u308a\u306e\u53ce\u76ca\u3092\u3082\u3068\u306bLTV\u3092\u8a08\u7b97\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<div class=\"info-box\">LTV\uff1d\u9867\u5ba2\u306e\u5e74\u9593\u8cfc\u5165\u984d\u00d7\u53ce\u76ca\u7387\u00d7\u9867\u5ba2\u306e\u7d99\u7d9a\u5e74\u6570<\/div>\n<p><span class=\"bold marker-under\">\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u3001\u7d99\u7d9a\u7684\u306b\u81ea\u793e\u3092\u5229\u7528\u3059\u308b\u305f\u3081LTV\u304c\u9ad8\u304f\u306a\u308b\u50be\u5411<\/span>\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u306eLTV\u3092\u7d99\u7d9a\u7684\u306b\u6e2c\u5b9a\u3059\u308c\u3070\u3001\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u6226\u7565\u306e\u52b9\u679c\u3084\u9032\u6357\u306e\u5177\u5408\u304c\u628a\u63e1\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001LTV\u306e\u6570\u5024\u304c\u9ad8\u3044\u9867\u5ba2\u304c\u3001\u5fc5\u305a\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3067\u3042\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u60f0\u6027\u3067\u5229\u7528\u3057\u3066\u3044\u308b\u9867\u5ba2\u304c\u542b\u307e\u308c\u308b\u5834\u5408\u3082\u3042\u308b\u305f\u3081\u3001\u4ed6\u306e\u5206\u6790\u624b\u6cd5\u3082\u4f75\u7528\u3057\u3066\u898b\u6975\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"5-2\">\u5206\u6790\u624b\u6cd5\u305d\u306e5\uff1a\u9867\u5ba2\u6e80\u8db3\u5ea6\u5206\u6790<\/span><\/h3>\n<p>\u300c\u9867\u5ba2\u6e80\u8db3\u5ea6\uff08Customer Satisfaction\uff09\u300d\u3068\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u6e80\u8db3\u5ea6\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u300cCustomer Satisfaction\u300d\u3092\u7565\u3057\u3066CS\u3068\u8868\u8a18\u3055\u308c\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u6e80\u8db3\u5ea6\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u306b\u306f\u3001\u307e\u305a\u9867\u5ba2\u306b\u5bfe\u3057\u30665\u6bb5\u968e\u307e\u305f\u306f10\u6bb5\u968e\u8a55\u4fa1\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u3057\u307e\u3059\u3002\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u9805\u76ee\u306f\u6b21\u306e2\u70b9\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u8cfc\u5165\u524d\u306b\u6301\u3063\u3066\u3044\u305f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u671f\u5f85\u5024<\/li>\n<li>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u5f8c\u306b\u5b9f\u611f\u3057\u305f\u4fa1\u5024<\/li>\n<\/ul>\n<p>\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u7b97\u51fa\u3059\u308b\u8a08\u7b97\u5f0f\u306f\u8907\u6570\u3042\u308a\u307e\u3059\u304c\u3001\u4eca\u56de\u53d6\u308a\u4e0a\u3052\u308b\u306e\u306f\u300cJCSI\u300d\u3068\u547c\u3070\u308c\u308b\u6307\u6a19\u306e\u8a08\u7b97\u5f0f\u3067\u3059\u3002<\/p>\n<div class=\"info-box\">JCSI\uff1d\u8cfc\u5165\u5f8c\u306b\u5b9f\u611f\u3057\u305f\u5546\u54c1\u4fa1\u5024\uff0d\u8cfc\u5165\u524d\u306e\u671f\u5f85\u5024<\/div>\n<p>\u6570\u5024\u5316\u3057\u305f\u9867\u5ba2\u6e80\u8db3\u5ea6\u306f\u3001\u7e26\u8ef8\u3092\u6e80\u8db3\u5ea6\u3001\u6a2a\u8ef8\u3092\u91cd\u8996\u5ea6\u306a\u3069\u306b\u8a2d\u5b9a\u3057\u305f\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u5f62\u5f0f\u306e\u30b0\u30e9\u30d5\u306b\u307e\u3068\u3081\u3066\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u3001\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u611b\u7740\u5fc3\u3092\u6301\u3063\u305f\u9867\u5ba2\u3092\u5897\u3084\u3057\u30011\u4eba\u3067\u3082\u591a\u304f\u306e\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u80b2\u6210\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"4\">\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u80b2\u6210\u3059\u308b4\u3064\u306e\u624b\u9806<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4510\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/06\/roiyarukasutama-bunnseki04.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/06\/roiyarukasutama-bunnseki04.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/06\/roiyarukasutama-bunnseki04-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/06\/roiyarukasutama-bunnseki04-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/06\/roiyarukasutama-bunnseki04-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u80b2\u6210\u306b\u306f\u3001\u5927\u304d\u304f\u5206\u3051\u30664\u3064\u306e\u624b\u9806\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ol class=\"bold\">\n<li>\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u9078\u5b9a\u57fa\u6e96\u3092\u6c7a\u3081\u308b<\/li>\n<li>\u9867\u5ba2\u306e\u80b2\u6210\u30b7\u30ca\u30ea\u30aa\u3092\u8a2d\u8a08\u3059\u308b<\/li>\n<li>\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306e\u6e96\u5099\u3092\u6574\u3048\u308b<\/li>\n<li>\u65bd\u7b56\u306e\u5b9f\u884c\u3068\u52b9\u679c\u691c\u8a3c\u3092\u7d99\u7d9a\u7684\u306b\u304a\u3053\u306a\u3046<\/li>\n<\/ol>\n<p>\u3053\u3053\u3067\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u624b\u9806\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"1\">\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u80b2\u6210\u306e\u624b\u98061\uff1a\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u9078\u5b9a\u57fa\u6e96\u3092\u6c7a\u3081\u308b<\/span><\/h3>\n<p>\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u80b2\u6210\u3059\u308b\u969b\u306f\u300c\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u5c64\u304c\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u304b\u300d\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002<br \/>\n\u9867\u5ba2\u5c64\u306e\u9078\u5b9a\u306b\u306fNPS\u8abf\u67fb\u3067\u5f97\u3089\u308c\u305f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u6570\u5024\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p><span class=\"bold marker-under\">\u9867\u5ba2\u306e\u4f55\u5272\u3092\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u3059\u308b\u306e\u304b\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u30b4\u30fc\u30eb\u3092\u8a2d\u5b9a\u3057\u3066\u304a\u304f\u3053\u3068<\/span>\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n<h3><span id=\"2-2\">\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u80b2\u6210\u306e\u624b\u98062\uff1a\u9867\u5ba2\u306e\u80b2\u6210\u30b7\u30ca\u30ea\u30aa\u3092\u8a2d\u8a08\u3059\u308b<\/span><\/h3>\n<p>\u9078\u5b9a\u57fa\u6e96\u3092\u3082\u3068\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u8a2d\u5b9a\u3057\u3001\u80b2\u6210\u306b\u5411\u3051\u305f\u30b7\u30ca\u30ea\u30aa\u3092\u4f5c\u6210\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u969b\u3001<span class=\"bold\">\u300c\u306a\u305c\u9867\u5ba2\u304c\u81ea\u793e\u306b\u5bfe\u3057\u3066\u3001\u4fa1\u5024\u3084\u9b45\u529b\u3092\u611f\u3058\u3066\u3044\u308b\u306e\u304b\u300d\u300c\u3069\u306e\u3088\u3046\u306a\u5c5e\u6027\u3092\u6301\u3064\u9867\u5ba2\u304c\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u306a\u308a\u3084\u3059\u3044\u306e\u304b\u300d\u306a\u3069\u306e\u4eee\u8aac<\/span>\u3092\u7acb\u3066\u307e\u3057\u3087\u3046\u3002\u4e8b\u524d\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u81ea\u793e\u306b\u5bfe\u3059\u308b\u8a55\u4fa1\u3092\u96c6\u3081\u3066\u304a\u304f\u3068\u3001\u4eee\u8aac\u3092\u7acb\u3066\u308b\u969b\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u4eee\u8aac\u3092\u3082\u3068\u306b\u3001\u80b2\u6210\u30b7\u30ca\u30ea\u30aa\u3092\u8a2d\u8a08\u3057\u307e\u3059\u3002\u80b2\u6210\u30b7\u30ca\u30ea\u30aa\u306f\u3001\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306b\u5408\u308f\u305b\u3066\u8907\u6570\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul class=\"bold\">\n<li>\u65b0\u898f\u9867\u5ba2\u3092\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u3059\u308b\u5834\u5408<\/li>\n<li>\u512a\u826f\u9867\u5ba2\u3092\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u3059\u308b\u5834\u5408<\/li>\n<li>\u65e2\u5b58\u306e\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u7dad\u6301\u3059\u308b\u5834\u5408\u3000\u306a\u3069<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001<span class=\"bold marker-under\">\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306b\u5408\u308f\u305b\u305f\u80b2\u6210\u30b7\u30ca\u30ea\u30aa\u3092\u7528\u610f\u3059\u308b\u3068\u3001\u52b9\u679c\u304c\u9ad8\u3044\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8a08\u753b<\/span>\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4>NPS\u8abf\u67fb\u306e\u6570\u5024\u304c\u5c11\u306a\u3044\u9867\u5ba2\u306b\u3082\u5bfe\u7b56\u304c\u5fc5\u8981<\/h4>\n<p>NPS\u8abf\u67fb\u306e\u6570\u5024\u304c\u5c11\u306a\u3044\u9867\u5ba2\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u306a\u308b\u307e\u3067\u306e\u9053\u306e\u308a\u304c\u9577\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u539f\u56e0\u306f\u3055\u307e\u3056\u307e\u3067\u3059\u304c\u3001<span class=\"bold\">\u4e00\u56e0\u306f\u9867\u5ba2\u3068\u306e\u63a5\u89e6\u983b\u5ea6\u304c\u5c11\u306a\u3044\u3053\u3068<\/span>\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u73fe\u72b6NPS\u304c\u4f4e\u304b\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u9867\u5ba2\u306b\u5408\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3067\u63a5\u89e6\u983b\u5ea6\u3092\u4e0a\u3052\u308c\u3070\u3001\u5c06\u6765\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u80b2\u6210\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002\u307e\u305a\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u3066\u63a5\u89e6\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u56f3\u308a\u3001<span 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id=\"3\">\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u80b2\u6210\u306e\u624b\u98063\uff1a\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306e\u6e96\u5099\u3092\u6574\u3048\u308b<\/span><\/h3>\n<p>\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u80b2\u6210\u306e\u30b7\u30ca\u30ea\u30aa\u304c\u6c7a\u307e\u3063\u305f\u3089\u3001\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306b\u7d44\u7e54\u4f53\u5236\u3092\u6574\u3048\u307e\u3057\u3087\u3046\u3002\u62c5\u5f53\u8005\u306e\u9078\u5b9a\u3084\u7d44\u7e54\u306e\u69cb\u7bc9\u3092\u304a\u3053\u306a\u3044\u3001\u6700\u9069\u306a\u4eba\u6750\u3092\u30d0\u30e9\u30f3\u30b9\u3088\u304f\u914d\u7f6e\u3057\u307e\u3059\u3002<\/p>\n<p>\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306b\u306f\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<br 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id=\"4-2\">\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u80b2\u6210\u306e\u624b\u98064\uff1a\u65bd\u7b56\u306e\u5b9f\u884c\u3068\u52b9\u679c\u691c\u8a3c\u3092\u7d99\u7d9a\u7684\u306b\u304a\u3053\u306a\u3046<\/span><\/h3>\n<p>\u65bd\u7b56\u306f\u4e00\u5ea6\u5b9f\u884c\u3057\u3066\u7d42\u308f\u3089\u305b\u305a\u3001\u7d99\u7d9a\u7684\u306b\u5b9f\u884c\u3068\u52b9\u679c\u691c\u8a3c\u3092\u7e70\u308a\u8fd4\u3057\u3001\u80b2\u6210\u30b7\u30ca\u30ea\u30aa\u3092\u898b\u76f4\u3057\u3066\u7cbe\u5ea6\u3092\u9ad8\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u80b2\u6210\u3067\u306f\u3001<span class=\"bold 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id=\"i-3\">\u307e\u3068\u3081\uff1a\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u3088\u3046<\/span><\/h2>\n<ul class=\"bold\">\n<li>\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u7d99\u7d9a\u7684\u306a\u53ce\u76ca\u3092\u898b\u8fbc\u3081\u308b\u8cb4\u91cd\u306a\u9867\u5ba2\u3067\u3042\u308b\u3002<\/li>\n<li>\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3068\u512a\u826f\u9867\u5ba2\u306e\u9055\u3044\u306f\u3001\u4f01\u696d\u3078\u306e\u597d\u610f\u3084\u4fe1\u983c\u306e\u6709\u7121\u3067\u3042\u308b\u3002<\/li>\n<li>\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u624b\u9806\u3092\u8e0f\u3093\u3067\u80b2\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/li>\n<\/ul>\n<p><span class=\"bold 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\/>\n\u6642\u9593\u306f\u304b\u304b\u308a\u307e\u3059\u304c\u3001\u6839\u6c17\u3088\u304f\u53d6\u308a\u7d44\u307f\u3001\u81ea\u793e\u306e\u30d5\u30a1\u30f3\u3067\u3042\u308b\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u5897\u3084\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-roiyarukasutama-bunnseki\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_780x260.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/cpm%e5%88%86%e6%9e%90\/\">CPM\u5206\u6790<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/data-analysis\/\">\u30c7\u30fc\u30bf\u5206\u6790<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/%e3%83%ad%e3%82%a4%e3%83%a4%e3%83%ab%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%83%bc\/\">\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/%e3%83%ad%e3%82%a4%e3%83%a4%e3%83%ab%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%83%bc%e6%88%a6%e7%95%a5\/\">\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u6226\u7565<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/%e9%a1%a7%e5%ae%a2%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90\/\">\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/kokyaku-bunseki\/\">\u9867\u5ba2\u5206\u6790<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u6226\u7565\u3068\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u3068\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u9867\u5ba2\u304b\u3089\u306e\u597d\u610f\u3084\u4fe1\u983c\u3092\u5f97\u308b\u305f\u3081\u306e\u6226\u7565\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u6226\u7565\u3092\u304a\u3053\u306a\u3046\u969b\u306b\u300c\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u80b2\u6210\u65b9\u6cd5\u304c\u77e5\u308a\u305f\u3044\u300d\u300c\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/roiyarukasutama-bunnseki\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":4507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[4],"tags":[110,31,108,109,103,38],"class_list":["post-4352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-analysis","tag-cpm","tag-data-analysis","tag-108","tag-109","tag-103","tag-kokyaku-bunseki"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/4352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=4352"}],"version-history":[{"count":101,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/4352\/revisions"}],"predecessor-version":[{"id":4523,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/4352\/revisions\/4523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/4507"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=4352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=4352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=4352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}