{"id":4163,"date":"2024-05-31T13:30:12","date_gmt":"2024-05-31T04:30:12","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyakude-ta_bunseki_houhou\/"},"modified":"2024-05-29T14:02:39","modified_gmt":"2024-05-29T05:02:39","slug":"kokyakude-ta_bunseki_houhou","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyakude-ta_bunseki_houhou\/","title":{"rendered":"\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u65b9\u6cd5\u3067\u58f2\u4e0a\u30a2\u30c3\u30d7\u3092\u76ee\u6307\u305d\u3046\uff013\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u3063\u3066\u9867\u5ba2\u306e\u597d\u307f\u3084\u8cfc\u8cb7\u30d1\u30bf\u30fc\u30f3\u306a\u3069\u3092\u5206\u6790\u3057\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001<br \/>\n<span 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bold\">\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u65b9\u6cd5\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u6d3b\u7528\u4e8b\u4f8b\u306a\u3069<\/span>\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u9069\u5207\u306a\u5206\u6790\u65b9\u6cd5\u3084\u5206\u6790\u7d50\u679c\u306b\u57fa\u3065\u3044\u305f\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u3066\u65b9\u3092\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u305c\u3072\u3053\u306e\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-kokyakude-ta_bunseki_houhou\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_728x90.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p>\n<h2>\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306f\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u7406\u89e3\u306b\u5f79\u7acb\u3064<\/h2>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306f\u3001<span class=\"marker-under bold\">\u81ea\u793e\u304c\u6240\u6709\u3059\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5<\/span>\u3067\u3059\u3002\u8cfc\u8cb7\u884c\u52d5\u306e\u7279\u5fb4\u3084\u9867\u5ba2\u306e\u5fc3\u7406\u3092\u77e5\u3063\u3066\u3001\u9867\u5ba2\u304c\u6301\u3064\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3067\u304d\u308c\u3070\u3001\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u3067\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5206\u6790\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u8cb7\u884c\u52d5\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u3069\u306e\u9867\u5ba2\u304c\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u306e\u304b<\/li>\n<li>\u3044\u3064\u5546\u54c1\u3092\u8cfc\u5165\uff08\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\uff09\u3057\u305f\u306e\u304b<\/li>\n<li>\u3069\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u306e\u304b<\/li>\n<li>\u3044\u304f\u3064\u8cfc\u5165\u3057\u305f\u306e\u304b\u30fb\u4f55\u56de\u5229\u7528\u3057\u3066\u3044\u308b\u306e\u304b<\/li>\n<\/ul>\n<p><span class=\"marker-under bold\">\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3068\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u983b\u5ea6\u3084\u540c\u6642\u8cfc\u5165\u3055\u308c\u3084\u3059\u3044\u5546\u54c1\u306a\u3069\u304c\u6d6e\u304b\u3073\u4e0a\u304c\u308a\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u7406\u89e3\u306b\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p>\u307e\u305f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306b\u306f\u3001\u5b9f\u969b\u306e\u8cfc\u8cb7\u884c\u52d5\u3060\u3051\u3067\u306a\u304f\u9867\u5ba2\u306e\u610f\u898b\u3084\u5fc3\u7406\u3092\u53d6\u308a\u5165\u308c\u308b\u3068\u7cbe\u5ea6\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u3088\u308a\u6df1\u304f\u77e5\u308b\u305f\u3081\u306b\u3082\u3001\u9069\u5207\u306a\u30c7\u30fc\u30bf\u9805\u76ee\u3084\u624b\u6cd5\u3092\u9078\u3093\u3067\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<h2>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u306f\u5927\u304d\u304f\u5206\u3051\u30662\u3064<\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/05\/kokyakude-ta_bunseki_houhou02.jpg\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-4165\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/05\/kokyakude-ta_bunseki_houhou02.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/05\/kokyakude-ta_bunseki_houhou02-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/05\/kokyakude-ta_bunseki_houhou02-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/05\/kokyakude-ta_bunseki_houhou02-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u306f\u5927\u304d\u304f\u5206\u3051\u3066\u3001\u6b21\u306e2\u3064\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u5b9a\u91cf\u30c7\u30fc\u30bf<\/li>\n<li>\u5b9a\u6027\u30c7\u30fc\u30bf<\/li>\n<\/ul>\n<p>\u305d\u308c\u305e\u308c\u306e\u30c7\u30fc\u30bf\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3001\u9069\u5207\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3057\u3066\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u3064\u306a\u3052\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u5b9a\u91cf\u30c7\u30fc\u30bf<\/h3>\n<p>\u300c\u5b9a\u91cf\u30c7\u30fc\u30bf\u300d\u3068\u306f\u3001<span class=\"marker-under bold\">\u6570\u5024\u3067\u8868\u3055\u308c\u308b\u30c7\u30fc\u30bf<\/span>\u3092\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5b9a\u91cf\u30c7\u30fc\u30bf\u306f\u3001\u4e3b\u306b\u4f1a\u54e1\u767b\u9332\u3084\u904e\u53bb\u306e\u8cfc\u8cb7\u5c65\u6b74\u3001\u30a2\u30af\u30bb\u30b9\u30ed\u30b0\u89e3\u6790\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u306a\u3069\u3067\u53d6\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u65b9\u6cd5\u3067\u96c6\u8a08\u3067\u304d\u308b\u5b9a\u91cf\u30c7\u30fc\u30bf\u306e\u4e00\u4f8b\u304c\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u8cfc\u8cb7\u5c65\u6b74\uff1a\u8cfc\u8cb7\u6570\u3001\u8cfc\u8cb7\u56de\u6570\u3001\u7dcf\u984d\u3001\u5e73\u5747\u8cfc\u8cb7\u91d1\u984d\u306a\u3069<\/li>\n<li>\u5e97\u8217\u5229\u7528\u5c65\u6b74\uff1a\u6765\u5e97\u56de\u6570\u3001\u6765\u5e97\u983b\u5ea6\u306a\u3069<\/li>\n<li>EC\u30b5\u30a4\u30c8\u4e0a\u306e\u5c65\u6b74\uff1a\u30a2\u30af\u30bb\u30b9\u56de\u6570\u3001\u6ede\u5728\u6642\u9593\u3001\u5de1\u56de\u3057\u305f\u30da\u30fc\u30b8\u306a\u3069<\/li>\n<li>\u6570\u5024\u3067\u8868\u305b\u308b\u9867\u5ba2\u306e\u5c5e\u6027\uff1a\u5e74\u9f62\u3001\u6240\u5f97\u306a\u3069<\/li>\n<\/ul>\n<p>\u5b9a\u91cf\u30c7\u30fc\u30bf\u3092\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306b\u7528\u3044\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u3001<span class=\"marker-under bold\">\u6570\u5024\u3092\u3082\u3068\u306b\u3057\u3066\u3044\u308b\u305f\u3081\u5206\u6790\u3057\u3066\u3044\u308b\u4eba\u9593\u304c\u8907\u6570\u5b58\u5728\u3057\u3066\u3082\u8a8d\u8b58\u304c\u305a\u308c\u306b\u304f\u3044<\/span>\u3068\u3044\u3046\u70b9\u3067\u3059\u3002\u307e\u305f\u3001\u500b\u4eba\u306e\u4e3b\u89b3\u304c\u5165\u308a\u306b\u304f\u304f\u5ba2\u89b3\u7684\u306a\u7d50\u679c\u3092\u8aad\u307f\u53d6\u308c\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001<span class=\"bold\">\u5b9a\u91cf\u30c7\u30fc\u30bf\u3067\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u969b\u306b\u306f\u3042\u308b\u7a0b\u5ea6\u5341\u5206\u306a\u91cf\u306e\u30c7\u30fc\u30bf\u304c\u5fc5\u8981<\/span>\u3067\u3059\u30023\u65e5\u5206\u306e\u6765\u5e97\u5ba2\u6570\u3084\u3001\u6570\u65e5\u5206\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306a\u3069\u306e\u5c11\u91cf\u30c7\u30fc\u30bf\u3067\u306f\u7cbe\u5ea6\u304c\u9ad8\u3044\u5206\u6790\u306f\u884c\u3048\u307e\u305b\u3093\u3002<\/p>\n<h4>\u5b9a\u91cf\u30c7\u30fc\u30bf\u3092\u7528\u3044\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u8ca9\u4fc3\u306e\u52b9\u7387\u304c\u4e0a\u304c\u308b<\/h4>\n<p>\u5b9a\u91cf\u30c7\u30fc\u30bf\u3067\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u3068\u3001\u6570\u5024\u3092\u3082\u3068\u306b\u3057\u305f\u6b63\u78ba\u306a\u9867\u5ba2\u60c5\u5831\u3092\u5206\u6790\u3067\u304d\u307e\u3059\u3002<br \/>\n\u4ee5\u4e0b\u304c\u3001\u5b9a\u91cf\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3066\u308f\u304b\u308b\u3053\u3068\u306e\u4e00\u4f8b\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u5e97\u8217\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u7279\u5fb4<\/li>\n<li>\u7279\u5b9a\u306e\u6642\u9593\u306b\u6765\u5e97\u3057\u3066\u3044\u308b\u9867\u5ba2\u306e\u5c5e\u6027<\/li>\n<li>\u9867\u5ba2\u306e\u5c5e\u6027\u3068\u8cfc\u5165\u3057\u305f\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3084\u8cfc\u5165\u91d1\u984d\u306e\u95a2\u9023\u6027<\/li>\n<li>\u7279\u5b9a\u306e\u5c5e\u6027\u3092\u3082\u3064\u9867\u5ba2\u304c\u6708\u306b\u4f55\u5ea6EC\u30b5\u30a4\u30c8\u3092\u5229\u7528\u3057\u305f\u304b\u3000\u306a\u3069<\/li>\n<\/ul>\n<p>\u5206\u6790\u3067\u306f\u3001\u5c5e\u6027\u5225\u306b\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u6df1\u6398\u308a\u3067\u304d\u308b\u305f\u3081\u3001\u7d50\u679c\u3092\u3082\u3068\u306b\u5c5e\u6027\u3054\u3068\u306b\u9069\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u7acb\u6848\u3059\u308b\u3001\u8ca9\u4fc3\u6d3b\u52d5\u3092\u304a\u3053\u306a\u3046\u306a\u3069\u306e\u696d\u52d9\u306b\u751f\u304b\u305b\u307e\u3059\u3002<\/p>\n<h3>\u5b9a\u6027\u30c7\u30fc\u30bf<\/h3>\n<p>\u300c\u5b9a\u6027\u30c7\u30fc\u30bf\u300d\u3068\u306f\u3001\u6570\u5024\u5316\u3057\u306b\u304f\u304f\u3001\u8a00\u8449\u3084\u6587\u5b57\u3067\u3057\u304b\u8868\u305b\u306a\u3044\u3044\u60c5\u5831\u3092\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5b9a\u6027\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b\u624b\u6cd5\u306b\u306f\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001SNS\u306e\u53e3\u30b3\u30df\u3001\u9867\u5ba2\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u304c\u3001\u3053\u308c\u3089\u306e\u624b\u6cd5\u3092\u7528\u3044\u3066\u53ce\u96c6\u3067\u304d\u308b\u5b9a\u6027\u30c7\u30fc\u30bf\u306e\u4e00\u4f8b\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u9867\u5ba2\u306e\u55dc\u597d\uff1a\u8da3\u5473\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306a\u3069<\/li>\n<li>\u9867\u5ba2\u306e\u58f0\uff1a\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3001\u81ea\u793e\u305d\u306e\u3082\u306e\u3078\u306e\u4e0d\u6e80\u3001\u7591\u554f\u3001\u6e80\u8db3\u5ea6<\/li>\n<li>\u9867\u5ba2\u306e\u5c5e\u6027\uff1a\u6027\u5225\u3001\u5bb6\u65cf\u69cb\u6210\u3001\u5b66\u6b74\u3001\u4f4f\u6240\u306a\u3069<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u5b9a\u6027\u30c7\u30fc\u30bf\u306b\u306f\u6570\u5024\u3067\u306f\u5224\u65ad\u3067\u304d\u306a\u3044\u3001\u9867\u5ba2\u306e\u611f\u6027\u7684\u306a\u610f\u898b\u3092\u5206\u6790\u3067\u304d\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u6ce8\u610f\u70b9\u306f\u3001\u30c7\u30fc\u30bf\u306b\u5bfe\u3059\u308b\u610f\u898b\u3084\u898b\u89e3\u306b\u76f8\u9055\u304c\u767a\u751f\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u5b9a\u6027\u30c7\u30fc\u30bf\u3092\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306b\u7528\u3044\u308b\u5834\u5408\u306f\u3001\u7b2c\u4e09\u8005\u306e\u4e3b\u89b3\u304c\u5206\u6790\u306b\u5f71\u97ff\u3057\u306a\u3044\u3088\u3046\u306b\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001\u30c7\u30fc\u30bf\u306e\u9805\u76ee\u306b\u304a\u3044\u3066\u6ce8\u610f\u3057\u305f\u3044\u306e\u306f\u3001\u6271\u3044\u65b9\u306b\u3088\u3063\u3066\u5b9a\u91cf\/\u5b9a\u6027\u306e\u5c5e\u6027\u304c\u5909\u308f\u308b\u60c5\u5831\u304c\u3042\u308b\u70b9\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u4e0a\u8a18\u30ea\u30b9\u30c8\u306e\u300c\u9867\u5ba2\u306e\u5c5e\u6027\u300d\u306b\u542b\u307e\u308c\u308b\u6027\u5225\u3084\u5bb6\u65cf\u69cb\u6210\u306f\u3001\u4f4f\u6240\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u7279\u5b9a\u306e\u30a8\u30ea\u30a2\u5185\u306e\u7537\u5973\u5225\u4eba\u53e3\u6570\u3084\u3001\u5bb6\u65cf\u69cb\u6210\u5225\u306e\u4e16\u5e2f\u6570\u3068\u3057\u3066\u6570\u5024\u5316\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u304a\u3053\u306a\u3046\u969b\u306b\u306f\u3001\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u306f\u300c\u5b9a\u91cf\u30c7\u30fc\u30bf\u300d\u306b\u3082\u5c5e\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u96c6\u3081\u305f\u30c7\u30fc\u30bf\u3092\u5206\u6790\u306b\u4f7f\u3046\u3068\u304d\u306b\u306f\u3001<span class=\"bold\">\u5b9a\u91cf\/\u5b9a\u6027\u3069\u3061\u3089\u306e\u30c7\u30fc\u30bf\u3068\u3057\u3066\u6271\u3048\u308b\u304b\u3092\u3088\u304f\u7cbe\u67fb\u3057\u3066\u3001\u5206\u6790\u306b\u4f7f\u7528\u3057\u3066<\/span>\u304f\u3060\u3055\u3044\u3002<\/p>\n<h4>\u5b9a\u6027\u30c7\u30fc\u30bf\u3092\u7528\u3044\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u304b\u3089\u306f\u9867\u5ba2\u306e\u5fc3\u7406\u304c\u8aad\u307f\u53d6\u308c\u308b<\/h4>\n<p>\u96c6\u8a08\u3057\u305f\u5b9a\u6027\u30c7\u30fc\u30bf\u3067\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u3068\u3001\u9867\u5ba2\u306e\u751f\u306e\u58f0\u304b\u3089\u610f\u898b\u3084\u611f\u60f3\u3092\u8aad\u307f\u53d6\u308c\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306b\u3001\u5b9a\u6027\u30c7\u30fc\u30bf\u306b\u3088\u308b\u5206\u6790\u3067\u308f\u304b\u308b\u4e00\u4f8b\u3092\u6319\u3052\u307e\u3057\u305f\u3002<\/p>\n<ul class=\"bold\">\n<li>\u9867\u5ba2\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u305f\u5370\u8c61\u3084\u8a55\u4fa1<\/li>\n<li>\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3084\u60a9\u307f<\/li>\n<li>\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u6e80\u8db3\u5ea6<\/li>\n<li>\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u308b\u4f53\u9a13\u8ac7<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306a\u5206\u6790\u7d50\u679c\u304b\u3089\u3001\u9867\u5ba2\u306e\u672c\u8cea\u7684\u306a\u5fc3\u7406\u3092\u8aad\u307f\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u81ea\u793e\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u7406\u89e3\u5ea6\u3092\u6df1\u3081\u308c\u3070\u3001\u4eca\u5f8c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3060\u3051\u3067\u306a\u304f\u3001\u7d4c\u55b6\u65b9\u91dd\u3084\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u3084\u958b\u767a\u306b\u3082\u751f\u304b\u305b\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u5b9a\u91cf\/\u5b9a\u6027\u30c7\u30fc\u30bf\u306b\u512a\u52a3\u306e\u5dee\u306f\u306a\u3044<\/h3>\n<p><span class=\"marker-under bold\">\u3053\u308c\u3089\u306e\u5b9a\u91cf\/\u5b9a\u6027\u30c7\u30fc\u30bf\u306f\u3001\u5f97\u3089\u308c\u308b\u60c5\u5831\u306e\u7279\u5fb4\u3092\u793a\u3057\u3066\u3044\u308b\u3060\u3051\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u3069\u3061\u3089\u306e\u30c7\u30fc\u30bf\u304c\u512a\u308c\u3066\u3044\u308b\u304b\u3068\u3044\u3063\u305f\u512a\u52a3\u306e\u5dee\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p>\u305f\u3068\u3048\u3070\u5b9a\u6027\u30c7\u30fc\u30bf\u306f\u6570\u5024\u5316\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u7c21\u6613\u7684\u306a\u7d71\u8a08\u5206\u6790\u306b\u306f\u5411\u3044\u3066\u3044\u307e\u305b\u3093\u304c\u3001\u9867\u5ba2\u500b\u4eba\u306e\u611f\u60c5\u3084\u6b32\u6c42\u306e\u7406\u89e3\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u5b9a\u91cf\/\u30c7\u30fc\u30bf\u30fb\u5b9a\u6027\u30c7\u30fc\u30bf\u306e\u7279\u5fb4\u3092\u628a\u63e1\u3057\u3001\u5fc5\u8981\u306a\u60c5\u5831\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5206\u6790\u306b\u53d6\u308a\u5165\u308c\u3001\u305d\u306e\u7d50\u679c\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b3\u3064\u306e\u65b9\u6cd5<\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/05\/kokyakude-ta_bunseki_houhou03.jpg\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-4166\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/05\/kokyakude-ta_bunseki_houhou03.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/05\/kokyakude-ta_bunseki_houhou03-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/05\/kokyakude-ta_bunseki_houhou03-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/05\/kokyakude-ta_bunseki_houhou03-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u3092\u52b9\u7387\u7684\u306b\u304a\u3053\u306a\u3046\u306b\u306f\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u5229\u7528\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>RFM\u5206\u6790<\/li>\n<li>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/li>\n<li>\u30c7\u30b7\u30eb\u5206\u6790<\/li>\n<\/ul>\n<p>\u3053\u3053\u3067\u306f\u3001\u4e0a\u8a18\u306e\u4ee3\u8868\u7684\u306a3\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<br \/>\n\u5404\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u9055\u3044\u3084\u5f79\u5272\u3092\u7406\u89e3\u3057\u3001\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u5165\u308c\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u5206\u6790\u306e\u3084\u308a\u65b9\u306b\u3064\u3044\u3066\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<br \/>\n\r\n  <div class=\"blog-card\">\r\n    <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyakubunseki-houhou\/\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n      <div class=\"blog-card-thumbnail\"><img src='\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/05\/kokyakubunseki-houhou01-300x200.jpg' alt='\u9867\u5ba2\u5206\u6790\u306e\u4ee3\u8868\u7684\u306a\u65b9\u6cd5\u306f5\u3064\uff01\u5206\u6790\u306e\u624b\u9806\u3082\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059'\/><\/div>\r\n      <div class=\"blog-card-content\">\r\n        <div class=\"blog-card-title\">\u9867\u5ba2\u5206\u6790\u306e\u4ee3\u8868\u7684\u306a\u65b9\u6cd5\u306f5\u3064\uff01\u5206\u6790\u306e\u624b\u9806\u3082\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059<\/div>\r\n        <div class=\"blog-card-excerpt\">\u300c\u5546\u54c1\u306e\u8cea\u306f\u3044\u3044\u306e\u306b\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5408\u3063\u3066\u306a\u3044\u306e\u304b\u3001\u58f2\u4e0a\u304c\u4f38\u3073\u60a9\u3093\u3067\u3044\u308b\u300d \u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u3066\u8ca9\u4fc3\u3092\u3057\u305f\u3044\u304c\u3001\u3069\u306e\u5ba2\u5c64\u306b\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u6c7a\u3081\u3089\u308c\u306a\u3044\u300d \u3053\u306e\u3088\u3046\u306a\u3068\u304d\u306b\u5f79\u7acb\u3064\u306e\u304c\u3001\u9867\u5ba2\u5206\u6790\u3067\u3059\u3002 \u9867\u5ba2\u5206\u2026<\/div>\r\n      <\/div>\r\n    <\/a>\r\n  <\/div>\u3000<\/p>\n<h3>\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306e\u65b9\u6cd5\u305d\u306e1\uff1aRFM\u5206\u6790<\/h3>\n<p><span class=\"marker-under bold\">\u300cRFM\u5206\u6790\u300d\u3068\u306f\u3001\u4ee5\u4e0b3\u3064\u306e\u6307\u6a19\u306b\u7740\u76ee\u3057\u3066\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u65b9\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>R\uff08Recency\uff09\uff1a\u6700\u65b0\u8cfc\u5165\u65e5<\/li>\n<li>F\uff08Frequency\uff09\uff1a\u8cfc\u5165\u983b\u5ea6<\/li>\n<li>M\uff08Money\uff09\uff1a\u8cfc\u5165\u91d1\u984d<\/li>\n<\/ul>\n<p><span class=\"bold\">R\u304c\u76f4\u8fd1\u3067\u3042\u308a\u3001F\u304c\u591a\u304f\u3001M\u304c\u9ad8\u3044\u307b\u3069\u9ad8\u5f97\u70b9\u3092\u3064\u3051\u3001\u6570\u5024\u306e\u7d2f\u8a08\u304c\u9ad8\u3044\u9867\u5ba2\u3092\u300c\u512a\u826f\u9867\u5ba2\u300d\u3001\u4ed6\u306e\u9867\u5ba2\u3092\u300c\u65b0\u898f\u9867\u5ba2\u300d\u300c\u4f11\u7720\u9867\u5ba2\u300d\u300c\u96e2\u53cd\u9867\u5ba2\u300d\u306a\u3069\u306b\u5206\u985e<\/span>\u3057\u307e\u3059\u3002\u5206\u985e\u3057\u305f\u5ba2\u5c64\u3054\u3068\u306b\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u8003\u3048\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u52b9\u7387\u5316\u3092\u56f3\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001RFM\u5206\u6790\u3067\u306fR\u304c\u76f4\u8fd1\u3067\u3042\u308b\u307b\u3069\u70b9\u6570\u304c\u4e0a\u304c\u308b\u305f\u3081\u3001M\u304c\u9ad8\u304f\u3066\u3082\u4e00\u6642\u7684\u306b\u8cfc\u5165\u304c\u306a\u3044\u3060\u3051\u3067\u96e2\u53cd\u9867\u5ba2\u306b\u5206\u985e\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002RFM\u5206\u6790\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u4ed6\u306e\u5206\u6790\u65b9\u6cd5\u3082\u5408\u308f\u305b\u3066\u53d6\u308a\u5165\u308c\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>RFM\u5206\u6790\u3092\u3055\u3089\u306b\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u3084\u3001\u5177\u4f53\u7684\u306a\u624b\u9806\u3092\u5b66\u3073\u305f\u3044\u65b9\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\r\n  <div class=\"blog-card\">\r\n    <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki\/rfmbunseki-yarikata\/\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n      <div class=\"blog-card-thumbnail\"><img src='\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/10\/rfmbunseki-yarikata01-1-300x200.jpg' alt='\u3010RFM\u5206\u6790\u3068\u306f\u3011\u9867\u5ba2\u3092\u77e5\u308b\u76ee\u7684\u3068\u5206\u6790\u306e\u3084\u308a\u65b9\u3092\u89e3\u8aac\uff01'\/><\/div>\r\n      <div class=\"blog-card-content\">\r\n        <div class=\"blog-card-title\">\u3010RFM\u5206\u6790\u3068\u306f\u3011\u9867\u5ba2\u3092\u77e5\u308b\u76ee\u7684\u3068\u5206\u6790\u306e\u3084\u308a\u65b9\u3092\u89e3\u8aac\uff01<\/div>\r\n        <div class=\"blog-card-excerpt\">\u58f2\u4e0a\u306e\u4f4e\u8ff7\u3084\u304a\u5ba2\u69d8\u306e\u6d41\u51fa\u306a\u3069\u3001\u4e8b\u696d\u3092\u884c\u3063\u3066\u3044\u308b\u3068\u3055\u307e\u3056\u307e\u306a\u8ab2\u984c\u304c\u7acb\u3061\u4e0a\u304c\u3063\u3066\u304d\u307e\u3059\u3002\u305d\u308c\u306e\u8ab2\u984c\u306f\u3001\u76f4\u611f\u7684\u306a\u8003\u3048\u3060\u3051\u3067\u306f\u89e3\u6c7a\u3067\u304d\u305a\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u300c\u306a\u305c\u305d\u3046\u306a\u3063\u305f\u306e\u304b\u300d\u3092\u63a2\u3063\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u2026<\/div>\r\n      <\/div>\r\n    <\/a>\r\n  <\/div>\n<h3>\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306e\u65b9\u6cd5\u305d\u306e2\uff1a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/h3>\n<p><span class=\"marker-under bold\">\u300c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u300d\u3068\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5c5e\u6027\u3084\u7279\u5fb4\u306b\u57fa\u3065\u3044\u3066\u5206\u985e\u3059\u308b\u65b9\u6cd5<\/span>\u3067\u3059\u3002\u6b21\u306e\u3088\u3046\u306a\u5909\u6570\u3092\u7528\u3044\u3066\u3055\u307e\u3056\u307e\u306a\u5207\u308a\u53e3\u3067\u7d30\u5206\u5316\u3057\u3001\u985e\u4f3c\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u540c\u58eb\u3092\u30b0\u30eb\u30fc\u30d7\u306b\u3057\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u5730\u7406\u7684\u5909\u6570\uff1a\u5730\u57df\u30fb\u4eba\u53e3\u898f\u6a21\u30fb\u6c17\u5019\u306a\u3069<\/li>\n<li>\u4eba\u53e3\u52d5\u614b\u5909\u6570\uff1a\u6027\u5225\u30fb\u5e74\u9f62\u30fb\u8077\u696d\u30fb\u6240\u5f97\u30fb\u5bb6\u65cf\u69cb\u6210\u306a\u3069<\/li>\n<li>\u5fc3\u7406\u7684\u5909\u6570\uff1a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30fb\u4fa1\u5024\u89b3\u30fb\u55dc\u597d\u30fb\u8da3\u5473\u306a\u3069<\/li>\n<li>\u884c\u52d5\u5909\u6570\uff1a\u6642\u9593\u30fb\u66dc\u65e5\u30fb\u983b\u5ea6\u30fb\u7d4c\u8def\u30fb\u8cfc\u8cb7\u72b6\u6cc1\u306a\u3069<\/li>\n<\/ul>\n<p>\u985e\u4f3c\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u3053\u3068\u3067\u3001\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u884c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306f\u3001\u904e\u5ea6\u306b\u30b0\u30eb\u30fc\u30d7\u3092\u7d30\u5206\u5316\u3059\u308b\u3068\u9867\u5ba2\u306b\u5408\u3063\u305f\u65bd\u7b56\u306e\u5b9f\u884c\u304c\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002<span class=\"bold\">\u5206\u985e\u3057\u305f\u30b0\u30eb\u30fc\u30d7\u306e\u512a\u5148\u9806\u4f4d\u3001\u8ca9\u4fc3\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u304c\u3067\u304d\u308b\u5ba2\u5c64\u3067\u3042\u308b\u304b\u306a\u3069\u3092\u610f\u8b58\u3057\u306a\u304c\u3089\u3001<\/span>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u304a\u3053\u306a\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306e\u65b9\u6cd5\u305d\u306e3\uff1a\u30c7\u30b7\u30eb\u5206\u6790<\/h3>\n<p><span class=\"marker-under bold\">\u300c\u30c7\u30b7\u30eb\u5206\u6790\u300d\u3068\u306f\u3001\u4e00\u5b9a\u671f\u9593\u5185\u306e\u9867\u5ba2\u3092\u8cfc\u5165\u91d1\u984d\u9806\u306b\u4e26\u3079\u3066\u3001\u9ad8\u3044\u307b\u3046\u304b\u308910\u7b49\u5206\u306b\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u3059\u308b\u65b9\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<p>\u5404\u30b0\u30eb\u30fc\u30d7\u306e\u5e73\u5747\u8cfc\u5165\u91d1\u984d\u3084\u58f2\u4e0a\u69cb\u6210\u6bd4\u3092\u7b97\u51fa\u3059\u308b\u3068\u3001\u58f2\u4e0a\u8ca2\u732e\u5ea6\u3084\u8cfc\u5165\u91d1\u984d\u306e\u9ad8\u3044\u512a\u826f\u9867\u5ba2\u5c64\u3092\u628a\u63e1\u3067\u304d\u3001\u305d\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5408\u308f\u305b\u305f\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u304a\u3053\u306a\u3048\u308b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305f\u3060\u3057\u30c7\u30b7\u30eb\u5206\u6790\u3067\u306f\u3001\u5206\u6790\u5bfe\u8c61\u3068\u306a\u308b\u671f\u9593\u3067\u300c1\u56de\u3060\u3051\u9ad8\u984d\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u300d\u3082\u4e0a\u4f4d\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5165\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001<span class=\"bold\">\u4f8b\u5916\u3060\u3068\u308f\u304b\u308b\u9867\u5ba2\u3092\u30ea\u30b9\u30c8\u304b\u3089\u9664\u5916\u3059\u308b\u624b\u9593\u3092\u304b\u3051\u305f\u308a\u3001\u4ed6\u306e\u5206\u6790\u65b9\u6cd5\u3092\u4f75\u7528\u3057\u305f\u308a\u3057\u3066\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h2>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7ba1\u7406\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u306e\u3082\u304a\u3059\u3059\u3081<\/h2>\n<p><span class=\"marker-under bold\">\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306b\u7ba1\u7406\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3068\u3001\u696d\u52d9\u306e\u52b9\u7387\u5316\u304c\u56f3\u308c\u307e\u3059\u3002<\/span>\u3053\u3053\u3067\u306f5\u3064\u306e\u7ba1\u7406\u30c4\u30fc\u30eb\u3092\u53d6\u308a\u4e0a\u3052\u3001\u305d\u308c\u305e\u308c\u7c21\u5358\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<table>\n<tr>\n<th>\u30c4\u30fc\u30eb\u540d<\/th>\n<th>\u6982\u8981<\/th>\n<\/tr>\n<tr>\n<td>CRM\uff08Customer Relationship Management\uff09<\/td>\n<td>\u300c\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u300d\u3084\u300c\u9867\u5ba2\u7ba1\u7406\u300d\u3092\u610f\u5473\u3059\u308b\u3001\u9867\u5ba2\u3068\u306e\u826f\u597d\u306a\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb<\/td>\n<\/tr>\n<tr>\n<td>SFA\uff08Sales Force Automation\uff09<\/td>\n<td>\u6848\u4ef6\u306e\u9032\u6357\u3084\u5546\u8ac7\u306e\u5c65\u6b74\u306a\u3069\u3092\u52b9\u679c\u7684\u306b\u7ba1\u7406\u3057\u3001\u55b6\u696d\u6d3b\u52d5\u3092\u52b9\u7387\u5316\u30fb\u6700\u9069\u5316\u3059\u308b\u30c4\u30fc\u30eb<\/td>\n<\/tr>\n<tr>\n<td>MA\uff08Marketing Automation\uff09<\/td>\n<td>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u81ea\u52d5\u5316\u30fb\u52b9\u7387\u5316\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb<\/td>\n<\/tr>\n<tr>\n<td>BI\uff08Business Intelligence\uff09<\/td>\n<td>\u30d3\u30b8\u30cd\u30b9\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u95a2\u308f\u308b\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3066\u3001\u55b6\u696d\u3084\u696d\u52d9\u306b\u751f\u304b\u3059\u30c4\u30fc\u30eb<\/td>\n<\/tr>\n<tr>\n<td>Excel<\/td>\n<td>\u591a\u6570\u306e\u4f01\u696d\u304c\u5c0e\u5165\u3057\u3066\u3044\u308b\u3001\u8868\u3084\u95a2\u6570\u3092\u4f7f\u3063\u3066\u52b9\u7387\u7684\u306b\u9867\u5ba2\u7ba1\u7406\u304c\u3067\u304d\u308b\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30bd\u30d5\u30c8<\/td>\n<\/tr>\n<\/table>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7ba1\u7406\u306b\u3053\u308c\u3089\u306e\u306f\u30c4\u30fc\u30eb\u3092\u7528\u3044\u308b\u3068\u3001\u6b21\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<ul class=\"bold\">\n<li>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u9069\u5207\u306b\u7ba1\u7406\u3067\u304d\u308b<\/li>\n<li>\u60c5\u5831\u5171\u6709\u304c\u3057\u3084\u3059\u304f\u3001\u696d\u52d9\u306e\u52b9\u7387\u5316\u304c\u56f3\u308c\u308b<\/li>\n<li>\u9867\u5ba2\u5168\u4f53\u306e\u30cb\u30fc\u30ba\u3092\u77e5\u308a\u3001\u9867\u5ba2\u306b\u5408\u3063\u305f\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u3067\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b<\/li>\n<\/ul>\n<h2>\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u4f8b<\/h2>\n<p>\u5206\u6790\u3057\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u65b9\u6cd5\u3068\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e8b\u4f8b\u30922\u3064\u6319\u3052\u307e\u3059\u3002<\/p>\n<p>\u81ea\u793e\u30fb\u81ea\u5e97\u8217\u306b\u8ee2\u7528\u30fb\u5fdc\u7528\u3067\u304d\u308b\u304b\u306a\u3069\u3082\u542b\u3081\u3066\u53c2\u8003\u306b\u306a\u308c\u3070\u5e78\u3044\u3067\u3059\u3002<\/p>\n<h3>\u4e8b\u4f8b1\uff1a\u9867\u5ba2\u306e\u96e2\u8131\u50be\u5411\u3092\u5206\u6790\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u4fc3\u9032\u306e\u305f\u3081\u306e\u65bd\u7b56\u3092\u5c55\u958b<\/h3>\n<p>1\u3064\u76ee\u306b\u53d6\u308a\u4e0a\u3052\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e8b\u4f8b\u306f\u3001<br \/>\n\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u60aa\u304f\u3001\u58f2\u4e0a\u304c\u4f4e\u8ff7\u3057\u3066\u3044\u308b\u7f8e\u5bb9\u5ba4\u5411\u3051\u306e\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u9867\u5ba2\u5c5e\u6027\u3068\u6765\u5e97\u983b\u5ea6\u30fb\u30ad\u30e3\u30f3\u30bb\u30eb\u7387\u3092\u5206\u6790\u3057\u305f\u5f8c\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3092\u4f7f\u3063\u3066\u9867\u5ba2\u3092\u5206\u985e\u3057\u3001\u96e2\u8131\u7387\u306e\u9ad8\u3044\u30b0\u30eb\u30fc\u30d7\u3092\u62bd\u51fa\u3057\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u8a72\u5f53\u30b0\u30eb\u30fc\u30d7\u306b\u5bfe\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u307e\u3057\u305f\u3002<\/p>\n<ul class=\"bold\">\n<li>\u5b9a\u671f\u6765\u5e97\u306b\u3088\u308b\u30dd\u30a4\u30f3\u30c8\u4ed8\u4e0e<\/li>\n<li>\u4e88\u7d0424\u6642\u9593\u524d\u306e\u30ea\u30de\u30a4\u30f3\u30c9\u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165<\/li>\n<li>\u9867\u5ba2\u306e\u597d\u307f\u3084\u5229\u7528\u5c65\u6b74\u306b\u57fa\u3065\u304f\u500b\u5225\u306e\u63d0\u6848<\/li>\n<li>\u524d\u5e74\u540c\u6708\u306e\u5229\u7528\u5c65\u6b74\u304c\u306a\u304b\u3063\u305f\u6708\u306b\u30af\u30fc\u30dd\u30f3\u914d\u5e03<\/li>\n<li>\u6765\u5e97\u6642\u306b\u6b21\u56de\u6765\u5e97\u65e5\u306e\u4e88\u7d04\u3067\u3001\u6b21\u56de\u5272\u5f15\u307e\u305f\u306f\u7279\u5225\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b<\/li>\n<\/ul>\n<p><span class=\"marker-under bold\">\u3053\u308c\u3089\u306e\u65bd\u7b56\u306b\u3088\u3063\u3066\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u9ad8\u307e\u308a\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u6539\u5584\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span>\u307e\u305f\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u5411\u4e0a\u306b\u3088\u308a\u3001LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u5897\u52a0\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u4e8b\u4f8b2\uff1a\u5b9f\u5e97\u8217\u3068EC\u30b5\u30a4\u30c8\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u8ca9\u4fc3\u65bd\u7b56\u3092\u6700\u9069\u5316<\/h3>\n<p>\u6570\u5e74\u524d\u304b\u3089\u5b9f\u5e97\u8217\u3060\u3051\u3067\u306a\u304fEC\u30b5\u30a4\u30c8\u3067\u306e\u5546\u54c1\u63d0\u4f9b\u3092\u958b\u59cb\u3057\u305f\u3001\u30c9\u30e9\u30c3\u30b0\u30b9\u30c8\u30a2\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u4f8b\u3067\u3059\u3002<\/p>\n<p>\u307e\u305a\u3001\u4f1a\u54e1\u30ab\u30fc\u30c9\u3084EC\u30b5\u30a4\u30c8\u306e\u30ed\u30b0\u30a4\u30f3\u60c5\u5831\u3092\u5143\u306b\u3001\u5b9f\u5e97\u8217\u3068EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308b\u8cfc\u8cb7\u5c65\u6b74\u3001\u9867\u5ba2\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3066\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u6b21\u306b\u8cfc\u8cb7\u5c65\u6b74\u3084\u597d\u307f\u306b\u57fa\u3065\u3044\u3066\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3092\u304a\u3053\u306a\u3044\u3001\u8cfc\u8cb7\u50be\u5411\u3068\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul class=\"bold\">\n<li>\u5065\u5eb7\u5fd7\u5411\u306e\u9ad8\u3044\u9867\u5ba2<\/li>\n<li>\u5b50\u80b2\u3066\u4e2d\u306e\u9867\u5ba2<\/li>\n<li>\u7f8e\u5bb9\u5546\u54c1\u306e\u8cfc\u5165\u304c\u591a\u3044\u9867\u5ba2<\/li>\n<\/ul>\n<p><span class=\"marker-under bold\">\u3053\u306e\u3088\u3046\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306e\u50be\u5411\u304c\u7406\u89e3\u3067\u304d\u305f\u3089\u3001\u52b9\u679c\u7684\u3060\u3068\u8003\u3048\u3089\u308c\u308b\u4ee5\u4e0b\u306e\u63d0\u6848\u3084\u8ca9\u4fc3\u65bd\u7b56\u306a\u3069\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u3067\u3001\u58f2\u4e0a\u3092\u4f38\u3070\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<ul class=bold>\n<li>\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3092\u3082\u3068\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5546\u54c1\u306e\u63d0\u6848<\/li>\n<li>\n\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3092\u751f\u304b\u3057\u305f\u8ca9\u4fc3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<br \/>\n\uff08EC\u30b5\u30a4\u30c8\u3067\u306e\u8cfc\u5165\u8005\u306b\u5bfe\u3057\u3001\u5b9f\u5e97\u8217\u3067\u4f7f\u3048\u308b\u30af\u30fc\u30dd\u30f3\u3092\u4ed8\u4e0e\u3059\u308b\u306a\u3069\uff09\n<\/li>\n<li>\u5b9f\u5e97\u8217\u306e\u5728\u5eab\u72b6\u6cc1\u3092EC\u30b5\u30a4\u30c8\u304b\u3089\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5171\u6709<\/li>\n<\/ul>\n<h2>\u307e\u3068\u3081\uff1a\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u3092\u6d3b\u7528\u3057\u3066\u58f2\u4e0a\u30a2\u30c3\u30d7\uff01<\/h2>\n<ul class=\"bold\">\n<li>\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u3063\u3066\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u304c\u660e\u78ba\u306b\u306a\u308b<\/li>\n<li>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u969b\u306f\u3001\u9069\u5207\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u9078\u3093\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u5165\u308c\u3088\u3046<\/li>\n<li>\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u3078\u306e\u7406\u89e3\u3092\u6df1\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u751f\u304b\u305d\u3046<\/li>\n<\/ul>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306f\u3001\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306b\u304a\u3053\u306a\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u306b\u6709\u7528\u306a3\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u53d6\u308a\u4e0a\u3052\u307e\u3057\u305f\u3002<span class=\"marker-under bold\">\u52b9\u679c\u7684\u306a\u5206\u6790\u7d50\u679c\u3092\u51fa\u3059\u306b\u306f\u3001\u5b9f\u969b\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u5206\u6790\u65b9\u6cd5\u3092\u9078\u629e\u3057\u3001\u5b9f\u884c\u3059\u308b\u3053\u3068\u304c\u5927\u5207<\/span>\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u5b9f\u969b\u306e\u73fe\u5834\u3067\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3067\u304d\u308b\u306e\u304b\u3092\u30a4\u30e1\u30fc\u30b8\u3057\u3084\u3059\u3044\u3088\u3046\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e8b\u4f8b\u3082\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u65b9\u6cd5\u3092\u7fd2\u5f97\u3057\u3001\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u5165\u308c\u3066\u58f2\u4e0a\u30a2\u30c3\u30d7\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-kokyakude-ta_bunseki_houhou\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_780x260.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/rfm%e5%88%86%e6%9e%90\/\">RFM\u5206\u6790<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%86%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e5%88%86%e6%9e%90\/\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/data-analysis\/\">\u30c7\u30fc\u30bf\u5206\u6790<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/%e3%83%87%e3%82%b7%e3%83%ab%e5%88%86%e6%9e%90\/\">\u30c7\u30b7\u30eb\u5206\u6790<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/framework\/\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki-shuhou\/\">\u5206\u6790\u624b\u6cd5<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/%e9%a1%a7%e5%ae%a2%e3%83%87%e3%83%bc%e3%82%bf%e5%88%86%e6%9e%90\/\">\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u3063\u3066\u9867\u5ba2\u306e\u597d\u307f\u3084\u8cfc\u8cb7\u30d1\u30bf\u30fc\u30f3\u306a\u3069\u3092\u5206\u6790\u3057\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3067\u304d\u307e\u3059\u3002 \u3057\u304b\u3057\u3001 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