{"id":3851,"date":"2024-02-28T10:00:24","date_gmt":"2024-02-28T01:00:24","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyaku-deta-kannri\/"},"modified":"2024-02-22T18:31:03","modified_gmt":"2024-02-22T09:31:03","slug":"kokyaku-deta-kannri","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyaku-deta-kannri\/","title":{"rendered":"\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6b63\u3057\u304f\u7ba1\u7406\u3057\u3066\u7d4c\u55b6\u306b\u6d3b\u304b\u305d\u3046\uff013\u3064\u306e\u9867\u5ba2\u7ba1\u7406\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb"},"content":{"rendered":"<p>\u4f1a\u793e\u306b\u84c4\u7a4d\u3055\u308c\u305f\u5927\u91cf\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u306f\u3001\u6b63\u3057\u304f\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u7d4c\u55b6\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3068\u306f\u3044\u3048\u3001\u306a\u305c\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u3079\u304d\u306a\u306e\u304b\u3001\u3069\u3046\u3084\u3063\u3066\u6d3b\u7528\u3059\u3079\u304d\u304b\u304c\u308f\u304b\u3089\u305a\u3001\u4f55\u304b\u3089\u624b\u3092\u3064\u3051\u308c\u3070\u3088\u3044\u306e\u304b\u60a9\u3080\u65b9\u306f\u5c11\u306a\u304f\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3059\u308b\u76ee\u7684\u3084\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406\u306b\u6709\u52b9\u306a\u30c4\u30fc\u30eb<\/span>\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u81ea\u793e\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u9069\u5207\u306b\u7ba1\u7406\u3057\u3001\u52b9\u679c\u7684\u306a\u5206\u6790\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5b9f\u884c\u306b\u3064\u306a\u3052\u305f\u3044\u65b9\u306f\u3001\u6700\u5f8c\u307e\u3067\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-kokyaku-deta-kannri\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_728x90.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406\u306e\u76ee\u7684\u306f\u300c\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u300d<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/a><ul><li><a href=\"#1\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3059\u308b\u30e1\u30ea\u30c3\u30c81\uff1a\u696d\u52d9\u306e\u52b9\u7387\u5316<\/a><\/li><li><a href=\"#2\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3059\u308b\u30e1\u30ea\u30c3\u30c82\uff1a\u7d4c\u55b6\u3078\u306e\u6d3b\u7528<\/a><\/li><\/ul><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_1\">3<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3059\u308b\u30c7\u30e1\u30ea\u30c3\u30c8<\/a><ul><li><a href=\"#1-2\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u30c7\u30e1\u30ea\u30c3\u30c81\uff1a\u904b\u7528\u30b3\u30b9\u30c8\u304c\u767a\u751f\u3059\u308b<\/a><\/li><li><a href=\"#2-2\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u30c7\u30e1\u30ea\u30c3\u30c82\uff1a\u7ba1\u7406\u304c\u4e2d\u9014\u534a\u7aef\u306b\u306a\u308a\u3084\u3059\u3044<\/a><\/li><\/ul><\/li><li><a href=\"#3\"><span class=\"toc_number toc_depth_1\">4<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u9069\u5207\u306b\u7ba1\u7406\u3059\u308b3\u3064\u306e\u30c4\u30fc\u30eb<\/a><ul><li><a href=\"#1CRM\"><span class=\"toc_number toc_depth_2\">4.1<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u30c4\u30fc\u30eb1\uff1aCRM\uff08\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09<\/a><\/li><li><a href=\"#2SFA\"><span class=\"toc_number toc_depth_2\">4.2<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u30c4\u30fc\u30eb2\uff1aSFA\uff08\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\uff09<\/a><\/li><li><a href=\"#3Excel\"><span class=\"toc_number toc_depth_2\">4.3<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u30c4\u30fc\u30eb3\uff1aExcel\uff08\u30a8\u30af\u30bb\u30eb\uff09<\/a><\/li><\/ul><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_1\">5<\/span> \u307e\u3068\u3081\uff1a\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u9069\u5207\u306b\u7ba1\u7406\u3057\u3001\u81ea\u793e\u306e\u6210\u9577\u306b\u3064\u306a\u304c\u308b\u7d4c\u55b6\u6226\u7565\u3092\u7acb\u3066\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406\u306e\u76ee\u7684\u306f\u300c\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u300d<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3853\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/02\/kokyaku-deta-kannri02.png\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/02\/kokyaku-deta-kannri02.png 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/02\/kokyaku-deta-kannri02-300x200.png 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/02\/kokyaku-deta-kannri02-240x160.png 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/02\/kokyaku-deta-kannri02-90x60.png 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span class=\"bold\">\u300c\u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406\u300d\u3068\u306f\u3001<\/span><span class=\"marker-under bold\">\u9867\u5ba2\u306e\u60c5\u5831\u3092\u6b63\u3057\u304f\u53ce\u96c6\u30fb\u84c4\u7a4d\u3057\u3066\u5206\u6790\u3057\u3084\u3059\u304f\u3059\u308b\u53d6\u308a\u7d44\u307f<\/span>\u3092\u3044\u3044\u307e\u3059\u3002<\/p>\n<p><span class=\"marker-under bold\">\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3059\u308b\u76ee\u7684\u306f\u300c\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u300d<\/span>\u3067\u3059\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3066\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u6cbf\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u58f2\u4e0a\u30a2\u30c3\u30d7\u304c\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u7ba1\u7406\u304c\u5fc5\u8981\u306a\u9805\u76ee\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u5f62\u614b\u306b\u3088\u3063\u3066\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<table>\n<tbody>\n<tr>\n<th style=\"width: 50%;\">BtoB\u3067\u5fc5\u8981\u306a\u9867\u5ba2\u30c7\u30fc\u30bf<\/td>\n<th style=\"width: 50%;\">BtoC\u3067\u5fc5\u8981\u306a\u9867\u5ba2\u30c7\u30fc\u30bf<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 50%;\">\n<ul>\n<li>\u4f1a\u793e\u540d<\/li>\n<li>\u4f4f\u6240<\/li>\n<li>\u4ee3\u8868\u8005\u540d<\/li>\n<li>\u8cc7\u672c\u91d1<\/li>\n<li>\u5f93\u696d\u54e1\u6570<\/li>\n<li>\u696d\u52d9\u5185\u5bb9<\/li>\n<li>\u96fb\u8a71\u756a\u53f7<\/li>\n<li>\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9<\/li>\n<li>\u30db\u30fc\u30e0\u30da\u30fc\u30b8URL<\/li>\n<li>\u30b3\u30f3\u30bf\u30af\u30c8\u60c5\u5831<\/li>\n<li>\u8a2a\u554f\u5c65\u6b74<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 50%;\">\n<ul>\n<li>\u6c0f\u540d<\/li>\n<li>\u4f4f\u6240<\/li>\n<li>\u6027\u5225<\/li>\n<li>\u5e74\u9f62<\/li>\n<li>\u8a95\u751f\u65e5<\/li>\n<li>\u96fb\u8a71\u756a\u53f7<\/li>\n<li>\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9<\/li>\n<li>\u8cfc\u5165\u5c65\u6b74\u30fb\u91d1\u984d<\/li>\n<li>\u554f\u3044\u5408\u308f\u305b\u5c65\u6b74<\/li>\n<li>\u30a2\u30f3\u30b1\u30fc\u30c8\u3078\u306e\u56de\u7b54\u7d50\u679c<\/li>\n<li>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3078\u306e\u53c2\u52a0\u60c5\u5831<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3053\u308c\u3089\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u6b63\u3057\u304f\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-2\">\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u4ee3\u8868\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u6b21\u306e2\u3064\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u696d\u52d9\u306e\u52b9\u7387\u5316<\/li>\n<li>\u7d4c\u55b6\u3078\u306e\u6d3b\u7528<\/li>\n<\/ul>\n<p>\u305d\u308c\u305e\u308c\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u78ba\u8a8d\u3057\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u3064\u306a\u3052\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"1\">\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3059\u308b\u30e1\u30ea\u30c3\u30c81\uff1a\u696d\u52d9\u306e\u52b9\u7387\u5316<\/span><\/h3>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092CRM\u306a\u3069\u306e\u5c02\u7528\u30c4\u30fc\u30eb\u3067\u7ba1\u7406\u3059\u308b\u3068\u3001<span class=\"bold\">\u9867\u5ba2\u7ba1\u7406\u306b\u304b\u304b\u308b\u624b\u9593\u3092\u6e1b\u3089\u3057\u3001\u696d\u52d9\u306e\u52b9\u7387\u5316\u3092\u5b9f\u73fe\u3067\u304d\u308b<\/span>\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30af\u30e9\u30a6\u30c9\u578b\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3059\u308b\u3068\u3001\u5916\u51fa\u5148\u3067\u3082\u7c21\u5358\u306b\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u4e0a\u3067\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u78ba\u8a8d\u3084\u66f4\u65b0\u304c\u53ef\u80fd\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001<span class=\"marker-under bold\">\u55b6\u696d\u52b9\u7387\u304c\u5411\u4e0a\u3057\u3001\u696d\u7e3e\u30a2\u30c3\u30d7\u52b9\u679c\u3082\u671f\u5f85<\/span>\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3059\u308b\u3068\u3001\u7ba1\u7406\u62c5\u5f53\u8005\u306e\u307b\u304b\u306b\u5e97\u8217\u30b9\u30bf\u30c3\u30d5\u3084\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u95a2\u4fc2\u8005\u3082\u5171\u6709\u3057\u3066\u3001\u5fc5\u8981\u306a\u60c5\u5831\u3092\u6b8b\u305b\u308b\u3053\u3068\u3082\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<span class=\"bold\">\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u5186\u6ed1\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u751f\u7523\u6027\u304c\u9ad8\u307e\u308b<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"2\">\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3059\u308b\u30e1\u30ea\u30c3\u30c82\uff1a\u7d4c\u55b6\u3078\u306e\u6d3b\u7528<\/span><\/h3>\n<p><span class=\"bold\">\u9069\u5207\u306b\u7ba1\u7406\u3055\u308c\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u306f\u3001\u7d4c\u55b6\u3078\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p>\u84c4\u7a4d\u3057\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3068\u3001<span class=\"bold\">\u9867\u5ba2\u5225\u306e\u6d88\u8cbb\u50be\u5411\u3084\u58f2\u4e0a\u6bd4\u7387\u306a\u3069\u3092\u628a\u63e1<\/span>\u3067\u304d\u3001<span class=\"marker-under bold\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u306a\u3069\u3001\u7d4c\u55b6\u306b\u95a2\u308f\u308b\u6226\u7565\u306e\u7b56\u5b9a<\/span>\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u8a73\u7d30\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5373\u5ea7\u306b\u78ba\u8a8d\u3067\u304d\u308b\u72b6\u614b\u306b\u3057\u3066\u304a\u304f\u3068\u3001<span class=\"marker-under bold\">\u30b9\u30e0\u30fc\u30ba\u306a\u9867\u5ba2\u5bfe\u5fdc\u304c\u5b9f\u73fe\u3057\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u30cb\u30fc\u30ba\u306b\u6cbf\u3063\u305f\u5bfe\u5fdc\u304c\u53ef\u80fd<\/span>\u3067\u3059\u3002<\/p>\n<p>\u793e\u5185\u306b\u84c4\u7a4d\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u751f\u304b\u3057\u3001\u6700\u9069\u5316\u3055\u308c\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u8fc5\u901f\u304b\u3064\u7684\u78ba\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u3067\u3001\u4f01\u696d\u5168\u4f53\u306e\u6210\u7e3e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"i-3\">\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3059\u308b\u30c7\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u306b\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul class=\"bold\">\n<li>\u904b\u7528\u30b3\u30b9\u30c8\u304c\u767a\u751f\u3059\u308b<\/li>\n<li>\u7ba1\u7406\u304c\u4e2d\u9014\u534a\u7aef\u306b\u306a\u308a\u3084\u3059\u3044<\/li>\n<\/ul>\n<p>\u305d\u308c\u305e\u308c\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3078\u306e\u5bfe\u51e6\u6cd5\u3082\u89e3\u8aac\u3057\u307e\u3059\u306e\u3067\u3001\u52b9\u679c\u7684\u306a\u30c7\u30fc\u30bf\u7ba1\u7406\u3092\u304a\u3053\u306a\u3046\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"1-2\">\u30c7\u30e1\u30ea\u30c3\u30c81\uff1a\u904b\u7528\u30b3\u30b9\u30c8\u304c\u767a\u751f\u3059\u308b<\/span><\/h3>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3059\u308b\u969b\u306b\u306f\u3001<span class=\"bold\">\u30c4\u30fc\u30eb\u5c0e\u5165\u306e\u30a4\u30cb\u30b7\u30e3\u30eb\u30b3\u30b9\u30c8\u3084\u30e9\u30f3\u30cb\u30f3\u30b0\u30b3\u30b9\u30c8\u3001\u30b7\u30b9\u30c6\u30e0\u306b\u6163\u308c\u308b\u307e\u3067\u306e\u6642\u9593\u7684\u30b3\u30b9\u30c8\u3001\u793e\u5185\u30e1\u30f3\u30d0\u30fc\u306e\u6559\u80b2\u306b\u4fc2\u308b\u4eba\u7684\u30b3\u30b9\u30c8\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u904b\u7528\u30b3\u30b9\u30c8\u304c\u767a\u751f<\/span>\u3057\u307e\u3059\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u7ba1\u7406\u3092\u304a\u3053\u306a\u3046\u969b\u306f\u3001<span class=\"marker-under bold\">\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u306e\u767a\u751f\u3092\u9632\u3050\u305f\u3081\u306b\u81ea\u793e\u306b\u5408\u3063\u305f\u30c4\u30fc\u30eb\u3092\u9078\u3076\u3001\u793e\u5185\u306e\u30ea\u30bd\u30fc\u30b9\u306b\u4f59\u88d5\u3092\u6301\u305f\u305b\u3066\u304a\u304f\u306a\u3069\u306e\u5bfe\u7b56<\/span>\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u84c4\u7a4d\u3055\u308c\u305f\u9867\u5ba2\u60c5\u5831\u3092\u9069\u5207\u306b\u7ba1\u7406\u3057\u3001\u7d4c\u55b6\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3055\u3089\u306a\u308b\u5229\u76ca\u3092\u751f\u3081\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u305f\u3081\u3001\u4e0a\u8a18\u306e\u904b\u7528\u30b3\u30b9\u30c8\u306f<span class=\"bold\">\u5c06\u6765\u306e\u5229\u76ca\u306b\u5bfe\u3059\u308b\u6295\u8cc7<\/span>\u3068\u6349\u3048\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u904b\u7528\u30b3\u30b9\u30c8\u306b\u304a\u3051\u308b\u4e0d\u5b89\u8981\u7d20\u306f\u3001<span class=\"marker-under bold\">\u9577\u671f\u7684\u306b\u898b\u308b\u3068\u7d44\u7e54\u5168\u4f53\u306e\u52b9\u7387\u5411\u4e0a\u3084\u5229\u76ca\u6700\u5927\u5316\u3068\u3044\u3063\u305f\u6210\u679c\u306b\u3088\u3063\u3066\u89e3\u6d88\u3055\u308c\u308b<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"2-2\">\u30c7\u30e1\u30ea\u30c3\u30c82\uff1a\u7ba1\u7406\u304c\u4e2d\u9014\u534a\u7aef\u306b\u306a\u308a\u3084\u3059\u3044<\/span><\/h3>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3059\u308b\u969b\u306b\u306f\u3001<span class=\"bold\">\u793e\u5185\u306b\u904b\u7528\u306e\u4ed5\u7d44\u307f\u304c\u5341\u5206\u306b\u5b9a\u7740\u305b\u305a\u3001\u30c7\u30fc\u30bf\u7ba1\u7406\u304c\u4e2d\u9014\u534a\u7aef\u306b\u306a\u308b\u53ef\u80fd\u6027<\/span>\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3082\u3001\u30c7\u30fc\u30bf\u7ba1\u7406\u304c\u7c21\u6613\u306b\u306a\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u30b9\u30bf\u30c3\u30d5\u304c\u30c4\u30fc\u30eb\u3092\u6271\u3048\u306a\u3051\u308c\u3070\u5b9f\u969b\u306e\u73fe\u5834\u3067\u5341\u5206\u306b\u6d3b\u7528\u3067\u304d\u306a\u304f\u306a\u308b\u3053\u3068\u304c\u61f8\u5ff5\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7ba1\u7406\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u969b\u306b\u306f\u3001<\/p>\n<ul class=\"bold\">\n<li>\u81ea\u793e\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u304c\u305d\u308d\u3063\u3066\u3044\u308b\u304b<\/li>\n<li>\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u89aa\u548c\u6027\u306f\u3042\u308b\u304b<\/li>\n<li>\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u5bfe\u7b56\u3084\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u306f\u3069\u3046\u306a\u3063\u3066\u3044\u308b\u304b<\/li>\n<\/ul>\n<p>\u306a\u3069\u3092\u78ba\u8a8d\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u5b89\u5fc3\u3057\u3066\u904b\u7528\u3067\u304d\u308b\u74b0\u5883\u3092\u6574\u3048\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"3\">\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u9069\u5207\u306b\u7ba1\u7406\u3059\u308b3\u3064\u306e\u30c4\u30fc\u30eb<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/02\/kokyaku-deta-kannri03.jpg\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-3854\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/02\/kokyaku-deta-kannri03.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/02\/kokyaku-deta-kannri03-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/02\/kokyaku-deta-kannri03-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/02\/kokyaku-deta-kannri03-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u9069\u5207\u306b\u7ba1\u7406\u3059\u308b\u3046\u3048\u3067\u5f79\u7acb\u3064\u3001\u4ee5\u4e0b3\u3064\u306e\u30c4\u30fc\u30eb\u3092\u62bc\u3055\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul class=\"bold\">\n<li>CRM\uff08\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09<\/li>\n<li>SFA\uff08\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\uff09<\/li>\n<li>Excel\uff08\u30a8\u30af\u30bb\u30eb\uff09<\/li>\n<\/ul>\n<p>\u5404\u30c4\u30fc\u30eb\u306e\u9055\u3044\u3084\u5f79\u5272\u3092\u78ba\u8a8d\u3057\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7ba1\u7406\u306b\u6d3b\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3><span id=\"1CRM\">\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u30c4\u30fc\u30eb1\uff1aCRM\uff08\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09<\/span><\/h3>\n<p><span class=\"bold\">CRM\uff08\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09\u306f\u3001<\/span><span class=\"marker-under bold\">\u4f01\u696d\u304c\u9867\u5ba2\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u9867\u5ba2\u3068\u306e\u826f\u597d\u306a\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb<\/span>\u3067\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5b9f\u884c\u7d50\u679c\u3084\u55b6\u696d\u6210\u679c\u3092\u96c6\u7d04\u30fb\u5206\u6790\u3057\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u7279\u306b<span class=\"bold\">\u65e2\u5b58\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7ba1\u7406<\/span>\u306b\u512a\u308c\u3066\u304a\u308a\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u306e\u5c65\u6b74\u3084\u8cfc\u8cb7\u5c65\u6b74\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u304c\u53ef\u80fd<\/span>\u3067\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001CRM\u306e\u5c0e\u5165\u3084\u904b\u7528\u306b\u306f\u4e00\u5b9a\u306e\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u305f\u3081\u3001<span class=\"bold\">\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u691c\u8a0e\u3057\u3001\u81ea\u793e\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305fCRM\u3092\u9078\u5b9a<\/span>\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u9069\u5207\u306aCRM\u3092\u5c0e\u5165\u3057\u3066\u52b9\u7387\u7684\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u679c\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"2SFA\">\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u30c4\u30fc\u30eb2\uff1aSFA\uff08\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\uff09<\/span><\/h3>\n<p><span class=\"bold\">SFA\uff08\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\uff09\u306f<\/span><span class=\"marker-under bold\">\u55b6\u696d\u6d3b\u52d5\u5168\u822c\u306e\u30b5\u30dd\u30fc\u30c8\u30c4\u30fc\u30eb\u3067\u3001\u6848\u4ef6\u306e\u9032\u6357\u3084\u5546\u8ac7\u306e\u5c65\u6b74\u306a\u3069\u3092\u52b9\u679c\u7684\u306b\u7ba1\u7406<\/span>\u3067\u304d\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u306f\u975e\u642d\u8f09\u306e\u305f\u3081\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>CRM\u3068SFA\u306e\u5f79\u5272\u306e\u9055\u3044\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>CRM\uff1a\u55b6\u696d\u6d3b\u52d5\u306e\u300c\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u300d\u3092\u30b5\u30dd\u30fc\u30c8\uff08\u53d7\u6ce8\u4ee5\u964d\u306e\u30d7\u30ed\u30bb\u30b9\uff09<\/li>\n<li>SFA\uff1a\u55b6\u696d\u6d3b\u52d5\u306e\u300c\u5546\u8ac7\u300d\u3068\u300c\u53d7\u6ce8\u300d\u3092\u30b5\u30dd\u30fc\u30c8<\/li>\n<\/ul>\n<p><span class=\"bold\">CRM<\/span>\u304c<span class=\"marker-under bold\">\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u308b<\/span>\u306e\u306b\u5bfe\u3057\u3001<span class=\"bold\">SFA<\/span>\u306f<span class=\"marker-under bold\">\u55b6\u696d\u6d3b\u52d5\u306b\u304a\u3051\u308b\u9867\u5ba2\u60c5\u5831\u306e\u7ba1\u7406\u306b\u7279\u5316\u3057\u3066\u304a\u308a\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u7387\u5316\u306b\u5f79\u7acb\u3064<\/span>\u3053\u3068\u304c\u7279\u9577\u3067\u3059\u3002<\/p>\n<h3><span id=\"3Excel\">\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u30c4\u30fc\u30eb3\uff1aExcel\uff08\u30a8\u30af\u30bb\u30eb\uff09<\/span><\/h3>\n<p><span class=\"bold\">\u624b\u8efd\u306a\u65b9\u6cd5\u3067\u9867\u5ba2\u7ba1\u7406\u3092\u304a\u3053\u306a\u3046\u969b\u306b\u306f\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u5c0e\u5165\u3057\u3066\u3044\u308bExcel\u304c\u4fbf\u5229<\/span>\u3067\u3059\u3002Excel\u3067\u306f\u3001\u66f8\u5f0f\u8a2d\u5b9a\u3084\u95a2\u6570\u3092\u4f7f\u3063\u3066\u30c7\u30fc\u30bf\u7ba1\u7406\u3092\u52b9\u7387\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001<span class=\"marker-under bold\">\u8907\u96d1\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7ba1\u7406\u3092\u304a\u3053\u306a\u3046\u5834\u5408\u306b\u306f\u3001\u5c02\u7528\u306e\u9867\u5ba2\u7ba1\u7406\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u304c\u304a\u3059\u3059\u3081<\/span>\u3067\u3059\u3002Excel\u306f\u624b\u8efd\u306b\u5229\u7528\u3067\u304d\u308b\u53cd\u9762\u3001<span 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bold\">\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6b63\u3057\u304f\u7ba1\u7406\u3057\u3001\u5206\u6790\u7d50\u679c\u3092\u3082\u3068\u306b\u3057\u305f\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068<\/span>\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u53cd\u9762\u3001\u30c7\u30fc\u30bf\u306e\u904b\u7528\u30b3\u30b9\u30c8\u304c\u767a\u751f\u3059\u308b\u3001\u7ba1\u7406\u304c\u4e2d\u9014\u534a\u7aef\u306b\u306a\u308a\u3084\u3059\u3044\u3068\u3044\u3063\u305f\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u5b58\u5728\u3059\u308b\u305f\u3081\u3001<span class=\"bold\">\u81ea\u793e\u306b\u5408\u3063\u305f\u30c4\u30fc\u30eb\u3092\u9078\u3076\u3001\u793e\u5185\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u9069\u5316\u3059\u308b\u306a\u3069\u306e\u5bfe\u7b56<\/span>\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d4c\u55b6\u306b\u751f\u304b\u3059\u305f\u3081\u306b\u3082\u3001CRM\u30fbSFA\u30fbExcel\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u3044\u3001\u52b9\u7387\u306e\u3088\u3044\u9867\u5ba2\u30c7\u30fc\u30bf\u7ba1\u7406\u3092\u304a\u3053\u306a\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-kokyaku-deta-kannri\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_780x260.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/kizon-kokyaku\/\">\u65e2\u5b58\u9867\u5ba2<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/kokyaku-bunseki\/\">\u9867\u5ba2\u5206\u6790<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u4f1a\u793e\u306b\u84c4\u7a4d\u3055\u308c\u305f\u5927\u91cf\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u306f\u3001\u6b63\u3057\u304f\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u7d4c\u55b6\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002 \u3068\u306f\u3044\u3048\u3001\u306a\u305c\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u3079\u304d\u306a\u306e\u304b\u3001\u3069\u3046\u3084\u3063\u3066\u6d3b\u7528\u3059\u3079\u304d\u304b\u304c\u308f\u304b\u3089\u305a\u3001\u4f55\u304b\u3089\u624b\u3092\u3064\u3051\u308c\u3070\u3088\u3044\u306e\u304b\u60a9\u3080\u65b9\u306f\u5c11\u306a\u304f\u306a\u3044&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyaku-deta-kannri\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":3852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6,4],"tags":[20,38],"class_list":["post-3851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bunseki-framework","category-customer-analysis","tag-kizon-kokyaku","tag-kokyaku-bunseki"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=3851"}],"version-history":[{"count":6,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3851\/revisions"}],"predecessor-version":[{"id":3873,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3851\/revisions\/3873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/3852"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=3851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=3851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=3851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}