{"id":3840,"date":"2024-02-27T10:00:04","date_gmt":"2024-02-27T01:00:04","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyaku-de-ta-ma-ketelingu\/"},"modified":"2024-02-22T18:31:33","modified_gmt":"2024-02-22T09:31:33","slug":"kokyaku-de-ta-ma-ketelingu","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyaku-de-ta-ma-ketelingu\/","title":{"rendered":"\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3059\u308b4\u3064\u306e\u52b9\u679c\u3068\u5177\u4f53\u7684\u306a\u5206\u6790\u624b\u6cd5\u3092\u89e3\u8aac"},"content":{"rendered":"<p><span class=\"bold\">\u9867\u5ba2\u30c7\u30fc\u30bf\u306f\u3001\u9867\u5ba2\u76ee\u7dda\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b\u4e0a\u3067\u6d3b\u7528\u3059\u3079\u304d\u30c7\u30fc\u30bf\u306e\u3072\u3068\u3064<\/span>\u3067\u3059\u3002\u3068\u306f\u3044\u3048\u3001\u5b9f\u969b\u306b\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3067\u304d\u308b\u306e\u304b\u3001\u8a73\u3057\u304f\u77e5\u3089\u306a\u3044\u65b9\u3082\u591a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u3067\u5f97\u3089\u308c\u308b\u52b9\u679c\u3084\u30c7\u30fc\u30bf\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u5206\u6790\u624b\u6cd5<\/span>\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3057\u3001\u58f2\u4e0a\u306e\u5897\u52a0\u3084\u9867\u5ba2\u6e80\u8db3\u5ea6\u30a2\u30c3\u30d7\u3092\u76ee\u6307\u3059\u65b9\u306f\u3001\u305c\u3072\u3053\u306e\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-kokyaku-de-ta-ma-ketelingu\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_728x90.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u306f\u3001\u6b63\u3057\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u306b\u8ca2\u732e\u3059\u308b<\/a><\/li><li><a href=\"#4\"><span class=\"toc_number toc_depth_1\">2<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u3067\u5f97\u3089\u308c\u308b4\u3064\u306e\u52b9\u679c<\/a><ul><li><a href=\"#1\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u52b9\u679c1\uff1a\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u884c<\/a><\/li><li><a href=\"#2One_to_One\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u52b9\u679c2\uff1aOne to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u884c<\/a><\/li><li><a href=\"#3LTV\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u52b9\u679c3\uff1aLTV\u306e\u6700\u5927\u5316<\/a><\/li><li><a href=\"#4-2\"><span class=\"toc_number toc_depth_2\">2.4<\/span> \u52b9\u679c4\uff1a\u9867\u5ba2\u4f53\u9a13\u306e\u8cea\u5411\u4e0a<\/a><\/li><\/ul><\/li><li><a href=\"#4-3\"><span class=\"toc_number toc_depth_1\">3<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u751f\u304b\u30594\u3064\u306e\u5206\u6790\u624b\u6cd5<\/a><ul><li><a href=\"#1-2\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u624b\u6cd5\u305d\u306e1\uff1a\u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790<\/a><\/li><li><a href=\"#2\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u624b\u6cd5\u305d\u306e2\uff1a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/a><\/li><li><a href=\"#3RFM\"><span class=\"toc_number toc_depth_2\">3.3<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u624b\u6cd5\u305d\u306e3\uff1aRFM\u5206\u6790<\/a><\/li><li><a href=\"#4-4\"><span class=\"toc_number toc_depth_2\">3.4<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u624b\u6cd5\u305d\u306e4\uff1a\u30c7\u30b7\u30eb\u5206\u6790<\/a><\/li><\/ul><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081\uff1a\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3057\u3066\u81ea\u793e\u306e\u6210\u9577\u306b\u3064\u306a\u3052\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u306f\u3001\u6b63\u3057\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u306b\u8ca2\u732e\u3059\u308b<\/span><\/h2>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u9069\u5207\u306b\u6d3b\u7528\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u30fb\u5b9f\u884c\u3059\u308b\u3053\u3068\u306f\u3001<span class=\"bold\">\u9867\u5ba2\u306e\u81ea\u5df1\u5b9f\u73fe<\/span>\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u3044\u3046<span class=\"bold\">\u300c\u9867\u5ba2\u306e\u81ea\u5df1\u5b9f\u73fe\u300d\u3068\u306f\u3001<\/span><span class=\"marker-under bold\">\u9867\u5ba2\u304c\u81ea\u8eab\u306e\u597d\u307f\u306b\u5408\u3063\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u305f\u4f53\u9a13\u304b\u3089\u3001\u7406\u60f3\u306e\u81ea\u5206\u3084\u3042\u308b\u3079\u304d\u59ff\u3092\u9054\u6210\u3059\u308b\u3053\u3068<\/span>\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a<span class=\"bold\">\u9867\u5ba2\u306e\u81ea\u5df1\u5b9f\u73fe\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u305f\u8003\u3048\u65b9\u306f\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b04.0\u300d<\/span>\u3068\u547c\u3070\u308c\u3001\u30ce\u30fc\u30b9\u30a6\u30a7\u30b9\u30bf\u30f3\u5927\u5b66\u30b1\u30ed\u30c3\u30b0\u7d4c\u55b6\u5927\u5b66\u9662\u7279\u5225\u6559\u6388\u306e\u30d5\u30a3\u30ea\u30c3\u30d7\u30fb\u30b3\u30c8\u30e9\u30fc\u6c0f\u304c\u63d0\u5531\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u307e\u3067\u306f<span class=\"bold\">\u54c1\u8cea\u306e\u3044\u3044\u5546\u54c1\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b01.0\uff09\u3084\u793e\u4f1a\u306e\u76ca\u3068\u306a\u308b\u5546\u54c1\uff083.0\uff09\u304c\u58f2\u308c\u308b\u6642\u4ee3<\/span>\u3067\u3057\u305f\u3002\u4eca\u5f8c\u306f\u305d\u308c\u306b\u52a0\u3048\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u306e\u81ea\u5df1\u5b9f\u73fe\u306b\u3064\u306a\u304c\u308b\u5546\u54c1\u304c\u6ce8\u76ee\u3055\u308c\u308b\u3060\u308d\u3046\u3068\u3044\u3046\u306e\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b04.0\u306e\u7406\u8ad6<\/span>\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u6e80\u8db3\u3059\u308b\u3053\u3068\u3067<span class=\"bold\">\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u5411\u4e0a\u3057\u3001\u58f2\u4e0a\u306e\u6700\u5927\u5316\u3084\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u306e\u7372\u5f97<\/span>\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6b63\u3057\u304f\u5206\u6790\u3057\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u306f\u3001\u4eca\u5f8c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u4e0a\u3067\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<h2><span id=\"4\">\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u3067\u5f97\u3089\u308c\u308b4\u3064\u306e\u52b9\u679c<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/02\/kokyaku-de-ta-ma-ketelingu02.jpg\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-3842\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/02\/kokyaku-de-ta-ma-ketelingu02.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/02\/kokyaku-de-ta-ma-ketelingu02-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/02\/kokyaku-de-ta-ma-ketelingu02-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/02\/kokyaku-de-ta-ma-ketelingu02-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u3055\u307e\u3056\u307e\u306a\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<br \/>\n\u4ee5\u4e0b\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u3067\u5f97\u3089\u308c\u308b\u52b9\u679c\u306e\u4f8b\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u884c<\/li>\n<li>One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u884c<\/li>\n<li>LTV\u306e\u6700\u5927\u5316<\/li>\n<li>\u9867\u5ba2\u4f53\u9a13\u306e\u8cea\u5411\u4e0a<\/li>\n<\/ul>\n<p>\u305d\u308c\u305e\u308c\u306e\u9805\u76ee\u306b\u3064\u3044\u3066\u3001\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"1\">\u52b9\u679c1\uff1a\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u884c<\/span><\/h3>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u5f97\u3089\u308c\u308b1\u3064\u76ee\u306e\u52b9\u679c\u306f\u3001<span class=\"bold\">\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u884c\u3067\u304d\u308b\u3053\u3068\u3002<\/span><\/p>\n<p><span class=\"bold\">\u300c\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u306f\u3001<\/span><span class=\"marker-under bold\">\u793e\u5185\u306b\u84c4\u7a4d\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u5ba2\u89b3\u7684\u306b\u5206\u6790\u3057\u3001\u65bd\u7b56\u306e\u5b9f\u884c\u306b\u5f79\u7acb\u3066\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5<\/span>\u3067\u3059\u3002<span class=\"bold\">\u7d14\u7c8b\u306b\u30c7\u30fc\u30bf\u3060\u3051\u3092\u6a5f\u52d5\u529b\u3068\u3059\u308b<\/span>\u70b9\u304c\u3001\u5f93\u6765\u578b\u306e\u30c7\u30de\u30f3\u30c9\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u9055\u3044\u307e\u3059\u3002<\/p>\n<p>\u6628\u4eca\u3001\u591a\u304f\u306e\u56fd\u5185\u4f01\u696d\u3067\u306f\u3001IT\u3084\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u306e\u6d3b\u7528\u3067\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u5909\u9769\u3057\u3001\u81ea\u793e\u306e\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u9ad8\u3081\u308b\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff08DX\uff09\u306e\u5c0e\u5165\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u4e2d\u3067\u3082<span class=\"bold\">\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027\u304c\u9ad8\u304f\u3001\u84c4\u7a4d\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u610f\u601d\u6c7a\u5b9a\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/span><\/p>\n<p>\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6709\u52b9\u306a\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u7387\u7684\u306b\u81ea\u793e\u306e\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"2One_to_One\">\u52b9\u679c2\uff1aOne to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u884c<\/span><\/h3>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b2\u3064\u76ee\u306e\u52b9\u679c\u306f\u3001<span class=\"bold\">One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u884c\u3067\u304d\u308b\u3053\u3068<\/span>\u3067\u3059\u3002<\/p>\n<p><span class=\"bold\">\u300cOne to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u306f\u3001<\/span><span class=\"marker-under bold\">\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u8003\u3048\u65b9<\/span>\u3092\u6307\u3057\u307e\u3059\u3002\u4e0d\u7279\u5b9a\u591a\u6570\u306b\u5411\u3051\u3066\u304a\u3053\u306a\u308f\u308c\u308b\u30de\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u9055\u3063\u3066\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u3055\u308c\u305f\u9867\u5ba2\u5bfe\u5fdc\u3092\u76ee\u6307\u3059\u3082\u306e\u3067\u3042\u308a\u3001\u305d\u306e\u305f\u3081\u306b\u306f\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001<span class=\"bold\">\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3060\u3051\u3067\u306a\u304f\u63d0\u4f9b\u65b9\u6cd5\u306b\u3082\u3053\u3060\u308f\u308a\u3001\u826f\u8cea\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u4e0e\u3048\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u3067\u500b\u3005\u306e\u30cb\u30fc\u30ba\u3084\u597d\u307f\u3092\u628a\u63e1\u3057\u305f\u4e0a\u3067One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u306b\u3088\u308a\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3084\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u30d5\u30a1\u30f3\u5316\u306a\u3069\u306e\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u3001\u9867\u5ba2\u3068\u306e\u5f37\u56fa\u306a\u95a2\u4fc2\u3092\u69cb\u7bc9<\/span>\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"3LTV\">\u52b9\u679c3\uff1aLTV\u306e\u6700\u5927\u5316<\/span><\/h3>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b3\u3064\u76ee\u306e\u52b9\u679c\u306f\u3001<span class=\"bold\">LTV\u306e\u6700\u5927\u5316\u306b\u3064\u306a\u3052\u3089\u308c\u308b\u3053\u3068<\/span>\u3067\u3059\u3002<\/p>\n<p><span class=\"bold\">LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3068\u306f\u3001<\/span><span class=\"marker-under bold\">\u3042\u308b\u9867\u5ba2\u304c\u751f\u6daf\u3092\u901a\u3057\u3066\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u306e\u3053\u3068\u3002<\/span>\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u65e2\u5b58\u9867\u5ba2\u306eLTV\u3092\u4e0a\u3052\u308b\u3053\u3068\u306f\u3001<span class=\"marker-under bold\">\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3088\u308a\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u3092\u4f4e\u304f\u6291\u3048\u3089\u308c\u308b\u305f\u3081\u3001\u9577\u671f\u7684\u306a\u5229\u76ca\u306e\u78ba\u4fdd\u306b\u8ca2\u732e<\/span>\u3057\u307e\u3059\u3002<\/p>\n<p>LTV\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\u3001<span class=\"bold\">\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u9069\u5207\u306b\u5206\u6790\u3057\u3066\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5408\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5c55\u958b\u304c\u5fc5\u8981<\/span>\u3067\u3059\u3002 <\/p>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304d\u3001LTV\u306e\u6700\u5927\u5316\u3092\u76ee\u7684\u3068\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u6301\u7d9a\u53ef\u80fd\u304b\u3064\u52b9\u679c\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u69cb\u7bc9\u3059\u308b\u4e0a\u3067\u6b20\u304b\u305b\u306a\u3044\u30d7\u30e9\u30f3\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<h3><span id=\"4-2\">\u52b9\u679c4\uff1a\u9867\u5ba2\u4f53\u9a13\u306e\u8cea\u5411\u4e0a<\/span><\/h3>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b4\u3064\u76ee\u306e\u52b9\u679c\u306f\u3001<span class=\"bold\">\u9867\u5ba2\u4f53\u9a13\u306e\u8cea\u306e\u5411\u4e0a<\/span>\u3067\u3059\u3002<\/p>\n<p>\u84c4\u7a4d\u3055\u308c\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u304b\u3089\u9700\u8981\u3084\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u53cd\u6620\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u826f\u8cea\u306a\u8cfc\u8cb7\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<span class=\"bold\">\u9867\u5ba2\u4f53\u9a13\u306e\u8cea\u3092\u4e0a\u3052\u308b\u3068\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3082\u6df1\u307e\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u3064\u306a\u304c\u308b<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u9867\u5ba2\u4f53\u9a13\u306e\u8cea\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001<span class=\"marker-under bold\">\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306a\u30c7\u30fc\u30bf\u5206\u6790\u3092\u901a\u3058\u3066\u9867\u5ba2\u306e\u53cd\u5fdc\u3092\u78ba\u8a8d\u3057\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u3092\u9032\u3081\u308b\u3053\u3068<\/span>\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u9867\u5ba2\u4f53\u9a13\u306e\u8cea\u5411\u4e0a\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u52b9\u679c\u7684\u306a\u6d3b\u7528\u306b\u3088\u3063\u3066\u5b9f\u73fe\u3055\u308c\u3001<span class=\"bold\">\u81ea\u793e\u306b\u3068\u3063\u3066\u6301\u7d9a\u7684\u306a\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u3082\u305f\u3089\u3059\u52b9\u679c<\/span>\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><span id=\"4-3\">\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u751f\u304b\u30594\u3064\u306e\u5206\u6790\u624b\u6cd5<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/02\/kokyaku-de-ta-ma-ketelingu03.jpg\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-3843\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/02\/kokyaku-de-ta-ma-ketelingu03.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/02\/kokyaku-de-ta-ma-ketelingu03-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/02\/kokyaku-de-ta-ma-ketelingu03-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2024\/02\/kokyaku-de-ta-ma-ketelingu03-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u751f\u304b\u3059\u306b\u306f\u3001<span class=\"bold\">\u6b63\u3057\u3044\u65b9\u6cd5\u3067\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3066\u4f7f\u3048\u308b\u5f62\u306b\u52a0\u5de5\u3059\u308b\u5fc5\u8981<\/span>\u304c\u3042\u308a\u307e\u3059\u3002\u306a\u304a\u3001\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306b\u84c4\u7a4d\u3055\u308c\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u306f\u300cCRM\u5206\u6790\uff08Customer Relationship Management\uff1a\u9867\u5ba2\u7ba1\u7406\u95a2\u4fc2\uff09\u300d\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e4\u3064\u306f\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306e\u4ee3\u8868\u7684\u306a\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790<\/li>\n<li>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/li>\n<li>RFM\u5206\u6790<\/li>\n<li>\u30c7\u30b7\u30eb\u5206\u6790<\/li>\n<\/ul>\n<p>\u5206\u6790\u624b\u6cd5\u3092\u78ba\u8a8d\u3057\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4e0a\u8a18\u306e\u5206\u6790\u624b\u6cd5\u306b\u52a0\u3048\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u30c7\u30fc\u30bf\u306e\u53d6\u5f97\u65b9\u6cd5<\/span>\u306b\u3064\u3044\u3066\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3082\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyaku-koubai-bunnseki\/?grid=media-mm-blog-linkcard&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-linkcard-kokyaku-de-ta-ma-ketelingu\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img src='\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/12\/kokyaku-koubai-bunnseki01-300x200.jpg' alt=''\/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u9867\u5ba2\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306f\u60c5\u5831\u306e\u5b9d\u5eab\uff01\u50be\u5411\u3092\u898b\u6975\u3081\u3066\u4e8b\u696d\u767a\u5c55\u306b\u6d3b\u304b\u305d\u3046 <\/div>\r\n<div class=\"blog-card-excerpt\">\u9867\u5ba2\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306b\u306f\u3001\u4e8b\u696d\u3092\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002\u3068\u306f\u3044\u3048\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3066\u4e8b\u696d\u306b\u751f\u304b\u3059\u306b\u306f\u3069\u3046\u3059\u3079\u304d\u304b\u3001\u5177\u4f53\u7684\u306b\u308f\u304b\u3089\u306a\u3044\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002 \u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u9867\u5ba2\u8cfc\u8cb7\u30c7\u2026<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div>\n<h3><span id=\"1-2\">\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u624b\u6cd5\u305d\u306e1\uff1a\u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790<\/span><\/h3>\n<p><span class=\"bold\">\u300c\u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790\u300d\u3068\u306f\u3001\u9867\u5ba2\u306e\u8cb7\u3044\u7269\u304b\u3054\u306e\u4e2d\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<p>POS\u30c7\u30fc\u30bf\u3084EC\u30b5\u30a4\u30c8\u306e\u8cfc\u5165\u5c65\u6b74\u304b\u3089\u3001<span class=\"bold\">\u3042\u308b\u5546\u54c1\u3068\u30bb\u30c3\u30c8\u3067\u8cfc\u5165\u3055\u308c\u305f\u5546\u54c1\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u767a\u898b\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6700\u9069\u5316<\/span>\u3057\u307e\u3059\u3002<\/p>\n<p>\u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790\u3067\u306f<span class=\"marker-under bold\">\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u3088\u308b\u9867\u5ba2\u5358\u4fa1\u306e\u5411\u4e0a<\/span>\u304c\u898b\u8fbc\u307e\u308c\u307e\u3059\u304c\u3001<span class=\"bold\">\u8cfc\u5165\u6570\u304c\u3042\u307e\u308a\u306b\u3082\u591a\u3044\u3001\u307e\u305f\u306f\u4f4e\u3044\u5546\u54c1\u306f\u4f75\u58f2\u306e\u52b9\u679c\u304c\u8584\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b<\/span>\u305f\u3081\u3001\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h3><span id=\"2\">\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u624b\u6cd5\u305d\u306e2\uff1a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/span><\/h3>\n<p><span class=\"bold\">\u300c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u300d\u3068\u306f\u3001<\/span><span class=\"marker-under bold\">\u4e3b\u306b4\u7a2e\u985e\u306e\u5909\u6570\u3092\u4f7f\u3044\u3001\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u5206\u6790\u624b\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u5730\u7406\u7684\u5909\u6570\uff1a\u56fd\u30fb\u5730\u57df\u30fb\u90fd\u5e02\u30fb\u4eba\u53e3\u5bc6\u5ea6\u30fb\u6c17\u5019\u30fb\u5b97\u6559\u306a\u3069<\/li>\n<li>\u4eba\u53e3\u52d5\u614b\u5909\u6570\uff1a\u6027\u5225\u30fb\u5e74\u9f62\u30fb\u8077\u696d\u30fb\u6240\u5f97\u30fb\u5bb6\u65cf\u69cb\u6210\u306a\u3069<\/li>\n<li>\u5fc3\u7406\u7684\u5909\u6570\uff1a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30fb\u4fa1\u5024\u89b3\u306a\u3069<\/li>\n<li>\u884c\u52d5\u5909\u6570\uff1a\u6642\u9593\u30fb\u66dc\u65e5\u30fb\u983b\u5ea6\u30fb\u7d4c\u8def\u306a\u3069<\/li>\n<\/ul>\n<p>\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306a\u3069\u3067\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001<span class=\"marker-under bold\">\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u884c<\/span>\u3067\u304d\u307e\u3059\u3002\u5206\u6790\u306e\u969b\u306f\u3001<span class=\"bold\">\u65e5\u3005\u5909\u5316\u3059\u308b\u5e02\u5834\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u3057\u3063\u304b\u308a\u3068\u6349\u3048\u3001\u5ba2\u89b3\u7684\u306a\u8996\u70b9\u3067\u304a\u3053\u306a\u3046\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8<\/span>\u3067\u3059\u3002<\/p>\n<h3><span id=\"3RFM\">\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u624b\u6cd5\u305d\u306e3\uff1aRFM\u5206\u6790<\/span><\/h3>\n<p><span class=\"bold\">\u300cRFM\u5206\u6790\u300d\u3068\u306f\u3001<\/span><span class=\"marker-under bold\">\u4ee5\u4e0b3\u3064\u306e\u6307\u6a19\u3067\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u5206\u6790\u624b\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>Recency \uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09<\/li>\n<li>Frequency\uff08\u8cfc\u5165\u56de\u6570\uff09<\/li>\n<li>Monetary \uff08\u8cfc\u5165\u91d1\u984d\uff09<\/li>\n<\/ul>\n<p>\u5206\u985e\u3057\u305f\u30b0\u30eb\u30fc\u30d7\u306f\u3001<span class=\"bold\">\u512a\u826f\u9867\u5ba2\u30fb\u5b89\u5b9a\u9867\u5ba2\u30fb\u4f11\u7720\u9867\u5ba2\u30fb\u65b0\u898f\u9867\u5ba2\u30fb\u96e2\u53cd\u9867\u5ba2<\/span>\u306a\u3069\u3068\u5b9a\u7fa9\u3057\u3001\u5404\u30b0\u30eb\u30fc\u30d7\u306b\u5408\u3063\u305f\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u5206\u985e\u3057\u305f\u30b0\u30eb\u30fc\u30d7\u5185\u3067\u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u3068\u3001<span class=\"bold\">\u7279\u5b9a\u306e\u9867\u5ba2\u5c64\u306b\u304a\u3051\u308b<\/span><span class=\"marker-under bold\">\u300c\u540c\u6642\u8cfc\u5165\u3055\u308c\u3084\u3059\u3044\u7d44\u307f\u5408\u308f\u305b\u300d\u300c\u8cfc\u5165\u3055\u308c\u3084\u3059\u3044\u9673\u5217\u5834\u6240\u3068\u5546\u54c1\u306e\u7d44\u307f\u5408\u308f\u305b\u300d<\/span><span class=\"bold\">\u306a\u3069\u3092\u628a\u63e1\u3067\u304d\u3001\u9867\u5ba2\u5358\u4fa1\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u52b9\u679c\u7684\u306a\u6226\u7565\u7b56\u5b9a<\/span>\u306b\u3082\u3064\u306a\u3052\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"4-4\">\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u624b\u6cd5\u305d\u306e4\uff1a\u30c7\u30b7\u30eb\u5206\u6790<\/span><\/h3>\n<p><span class=\"bold\">\u300c\u30c7\u30b7\u30eb\u5206\u6790\u300d\u3068\u306f\u3001<\/span><span class=\"marker-under bold\">\u9867\u5ba2\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u91d1\u984d\u306e\u9ad8\u3044\u9806\u306b10\u7b49\u5206\u3057\u3001\u5404\u30b0\u30eb\u30fc\u30d7\u306e\u58f2\u4e0a\u69cb\u6210\u6bd4\u7387\u3092\u8abf\u3079\u308b\u5206\u6790\u624b\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<p>\u7b49\u5206\u3057\u305f\u30b0\u30eb\u30fc\u30d7\u306e\u58f2\u4e0a\u69cb\u6210\u6bd4\u7387\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001<span class=\"bold\">\u58f2\u4e0a\u8ca2\u732e\u5ea6\u306e\u9ad8\u3044\u30b0\u30eb\u30fc\u30d7\u3092\u5bb9\u6613\u306b\u62bd\u51fa\u3057\u3001\u96c6\u4e2d\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5b9f\u884c\u304c\u53ef\u80fd<\/span>\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u30c7\u30b7\u30eb\u5206\u6790\u306f\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u8cfc\u5165\u91d1\u984d\u306e\u307f\u3092\u5bfe\u8c61\u3068\u3057\u305f\u30b7\u30f3\u30d7\u30eb\u306a\u5206\u6790\u624b\u6cd5\u3067\u3042\u308a\u3001RFM\u5206\u6790\u3067\u7528\u3044\u3089\u308c\u308b\u6700\u7d42\u8cfc\u5165\u65e5\u3084\u8cfc\u5165\u56de\u6570\u306a\u3069\u306e\u8981\u7d20\u306f\u542b\u307f\u307e\u305b\u3093\u3002\u8a73\u7d30\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u3092\u5b9f\u73fe\u3059\u308b\u306b\u306f\u3001<span class=\"marker-under bold\">\u671f\u9593\u3092\u533a\u5207\u3063\u3066\u304a\u3053\u306a\u3046\u3001\u4ed6\u306e\u5206\u6790\u624b\u6cd5\u3068\u4f75\u7528\u3059\u308b<\/span>\u3001\u306a\u3069\u306e\u5de5\u592b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-2\">\u307e\u3068\u3081\uff1a\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3057\u3066\u81ea\u793e\u306e\u6210\u9577\u306b\u3064\u306a\u3052\u3088\u3046<\/span><\/h2>\n<ul class=\"bold\">\n<li>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u9069\u5207\u306a\u6d3b\u7528\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u6b20\u304b\u305b\u306a\u3044<\/li>\n<li>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u306b\u306f\u3001\u6b63\u3057\u3044\u65b9\u6cd5\u3067\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b<\/li>\n<li>\u52b9\u679c\u7684\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u306b\u306f\u3001\u624b\u6cd5\u306e\u4f75\u7528\u306a\u3069\u5de5\u592b\u304c\u6c42\u3081\u3089\u308c\u308b<\/li>\n<\/ul>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6b63\u3057\u3044\u6d3b\u7528\u306f\u3001\u4f01\u696d\u306e\u9769\u65b0\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u30fb\u5b9f\u884c\u3057\u3001\u9867\u5ba2\u306e\u81ea\u5df1\u5b9f\u73fe\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u751f\u304b\u3059\u306b\u306f\u3001<span class=\"marker-under bold\">\u6b63\u3057\u3044\u65b9\u6cd5\u3067\u306e\u30c7\u30fc\u30bf\u5206\u6790\u306b\u52a0\u3048\u30011\u3064\u306e\u5206\u6790\u624b\u6cd5\u3067\u306f\u628a\u63e1\u3057\u304d\u308c\u306a\u3044\u8981\u7d20\u306b\u3064\u3044\u3066\u3001\u8907\u6570\u306e\u624b\u6cd5\u3092\u7528\u3044\u3066\u7d30\u304b\u304f\u5206\u6790\u3059\u308b\u3053\u3068<\/span>\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4e0a\u624b\u306b\u6d3b\u7528\u3057\u3001\u81ea\u793e\u306e\u6210\u9577\u306b\u3064\u306a\u304c\u308b\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-kokyaku-de-ta-ma-ketelingu\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_780x260.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/marketing\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/marketing-senryaku\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/kokyaku-bunseki\/\">\u9867\u5ba2\u5206\u6790<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u306f\u3001\u9867\u5ba2\u76ee\u7dda\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b\u4e0a\u3067\u6d3b\u7528\u3059\u3079\u304d\u30c7\u30fc\u30bf\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u3068\u306f\u3044\u3048\u3001\u5b9f\u969b\u306b\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3067\u304d\u308b\u306e\u304b\u3001\u8a73\u3057\u304f\u77e5\u3089\u306a\u3044\u65b9\u3082\u591a\u3044\u3067\u3057\u3087\u3046\u3002 \u4eca\u56de\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u3067\u5f97\u3089\u308c\u308b\u52b9&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyaku-de-ta-ma-ketelingu\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":3841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[4],"tags":[27,68,38],"class_list":["post-3840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-analysis","tag-marketing","tag-marketing-senryaku","tag-kokyaku-bunseki"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=3840"}],"version-history":[{"count":7,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3840\/revisions"}],"predecessor-version":[{"id":3871,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3840\/revisions\/3871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/3841"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=3840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=3840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=3840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}