{"id":372,"date":"2020-10-21T18:32:39","date_gmt":"2020-10-21T09:32:39","guid":{"rendered":"https:\/\/mm-tips.com\/?p=372"},"modified":"2024-06-13T14:15:13","modified_gmt":"2024-06-13T05:15:13","slug":"kokyaku-de-ta-bunnseki","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyaku-de-ta-bunnseki\/","title":{"rendered":"\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b5\u3064\u306e\u65b9\u6cd5\u3068\u52b9\u7387\u30a2\u30c3\u30d7\u306e\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"<p>CRM\u3084BI\u3001DMP\u3001CDP\u306a\u3069\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u306b\u6d3b\u7528\u53ef\u80fd\u306a\u30c4\u30fc\u30eb\u3084\u30b7\u30b9\u30c6\u30e0\u306f\u5f90\u3005\u306b\u5897\u3048\u3064\u3064\u3042\u308a\u307e\u3059\u3002<br \/>\n\u9867\u5ba2\u5206\u6790\u3084\u81ea\u793e\u88fd\u54c1\/\u5e97\u8217\u3092\u5229\u7528\u3059\u308b\u9867\u5ba2\u304c<\/p>\n<ul>\n<li>\u3069\u3093\u306a\u4eba\u7269\u306a\u306e\u304b<\/li>\n<li>\u4f55\u3092\u8cfc\u5165\u3057\u3066\u3044\u308b\u306e\u304b<\/li>\n<li>\u305d\u306e\u983b\u5ea6\u306f\u3069\u306e\u304f\u3089\u3044\u306a\u306e\u304b<\/li>\n<\/ul>\n<p>\u306a\u3069\u3001\u305d\u3046\u3044\u3063\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u306f\u3001\u4e16\u306e\u4e2d\u306b\u6570\u591a\u304f\u516c\u958b\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n\u4eca\u56de\u306f\u3001<span class=\"bold\">\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306e\u624b\u6cd55\u3064\u3092\u7d39\u4ecb\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30dd\u30a4\u30f3\u30c8<\/span>\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u6700\u5f8c\u307e\u3067\u8aad\u3080\u3053\u3068\u3067\u3001<span class=\"marker-under\">\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306e\u7a2e\u985e\u3084\u3001\u305d\u308c\u305e\u308c\u306e\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd5\u304c\u4f55\u306b\u9069\u3057\u3066\u3044\u308b\u306e\u304b\u5206\u304b\u308b<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-kokyaku-de-ta-bunnseki\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_728x90.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#5\"><span class=\"toc_number toc_depth_1\">1<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u624b\u6cd55\u9078<\/a><ul><li><a href=\"#1RFM\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd51\uff1aRFM\u5206\u6790<\/a><\/li><li><a href=\"#2CTB\"><span class=\"toc_number toc_depth_2\">1.2<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd52\uff1aCTB\u5206\u6790<\/a><\/li><li><a href=\"#3\"><span class=\"toc_number toc_depth_2\">1.3<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd53\uff1a\u30c7\u30b7\u30eb\u5206\u6790<\/a><\/li><li><a href=\"#4\"><span class=\"toc_number toc_depth_2\">1.4<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd54\uff1a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/a><\/li><li><a href=\"#5-2\"><span class=\"toc_number toc_depth_2\">1.5<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd55\uff1a\u7279\u5b9a\u9867\u5ba2\u62bd\u51fa<\/a><\/li><\/ul><\/li><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">2<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u3067\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u3068\u306f<\/a><ul><li><a href=\"#1\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c81\uff1a\u9867\u5ba2\u3092\u5b9a\u7fa9\u3065\u3051\u308b<\/a><\/li><li><a href=\"#2\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c82\uff1a\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308b<\/a><\/li><li><a href=\"#3-2\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c83\uff1a\u5206\u6790\u7d50\u679c\u3092\u65bd\u7b56\u306b\u6d3b\u304b\u3059<\/a><\/li><\/ul><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">3<\/span> \u307e\u3068\u3081\uff1a\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306f\u65bd\u7b56\u306b\u6d3b\u304b\u3057\u3066\u3053\u305d\u610f\u5473\u304c\u3042\u308b<\/a><\/li><\/ul><\/div>\n<h2><span id=\"5\">\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u624b\u6cd55\u9078<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/10\/kokyaku-de-ta-bunnseki02-1.jpg\" alt=\"\" width=\"450\" height=\"300\" class=\"alignnone size-full wp-image-374\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/10\/kokyaku-de-ta-bunnseki02-1.jpg 450w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/10\/kokyaku-de-ta-bunnseki02-1-300x200.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><br \/>\n\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u300c\u9867\u5ba2\u306e\u8cfc\u8cb7\u983b\u5ea6\u300d\u3084\u300c\u8cfc\u8cb7\u50be\u5411\u300d\u3092\u63a2\u308a\u3001\u4eca\u5f8c\u306e\u8ca9\u4fc3\u306b\u7e4b\u3052\u308b\u300c\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u300d\u306f\u3001\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6b20\u304b\u305b\u306a\u3044\u884c\u7a0b\u3067\u3059\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u308c\u305e\u308c\u6307\u6a19\u3084\u8907\u96d1\u5ea6\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306f\u30e1\u30b8\u30e3\u30fc\u306a5\u3064\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd5\u3001\u307e\u305f\u305d\u306e\u4f7f\u3044\u65b9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"1RFM\">\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd51\uff1aRFM\u5206\u6790<\/span><\/h3>\n<p>\u300cRFM\u5206\u6790\u300d\u306f\u3001<\/p>\n<ul>\n<li>\u9867\u5ba2\u306e\u76f4\u8fd1\u8cfc\u8cb7\u65e5(Recency)<\/li>\n<li>\u8cfc\u5165\u983b\u5ea6(Frequency)<\/li>\n<li>\u8cfc\u5165\u91d1\u984d(Monetary)<\/li>\n<\/ul>\n<p>\u3068\u3044\u3046<span class=\"marker-under\">3\u3064\u306e\u6307\u6a19\u3092\u4f7f\u3063\u3066\u3001\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd5<\/span>\u3067\u3059\u3002<br \/>\n\u57fa\u672c\u7684\u306b\u306f\u3001\u3059\u3079\u3066\u306e\u6570\u5024\u304c\u9ad8\u3044\u307b\u3046\u304c\u512a\u826f\u9867\u5ba2\u3067\u3042\u308b\u3068\u5224\u65ad\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u3001<span class=\"bold\">RFM\u5206\u6790\u306f\u300c\u512a\u826f\u9867\u5ba2\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u3088\u308a\u512a\u826f\u9867\u5ba2\u3067\u3042\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u9867\u5ba2\u300d\u3092\u5206\u985e\u3067\u304d\u308b\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8<\/span>\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u76f4\u8fd1\u8cfc\u8cb7\u65e5\uff08Recency\uff09\u304c\u540c\u3058\u9867\u5ba2\u304c2\u4eba\u3044\u305f\u3068\u3057\u307e\u3057\u3087\u3046\u3002<br \/>\n\u3053\u306e\u3068\u304d\u3001\u8cfc\u5165\u983b\u5ea6\uff08Frequency\uff09\u304c\u9ad8\u3044\u307b\u3046\u304c\u3001\u983b\u7e41\u306b\u5e97\u3092\u8a2a\u308c\u3066\u3044\u308b\u300c\u5e38\u9023\u5ba2\u300d\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u76f4\u8fd1\u8cfc\u8cb7\u65e5\uff08Recency\uff09\u306e\u6570\u5024\u306e\u9ad8\u3055\u3084\u4f4e\u3055\u306b\u3088\u3063\u3066\u3001\u4eca\u5f8c\u306e\u5229\u7528\u5ea6\u3084\u9867\u5ba2\u96e2\u308c\u306e\u53ef\u80fd\u6027\u3092\u4e88\u6e2c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u30013\u3064\u306e\u6307\u6a19\u3092\u4f7f\u3046\u304b\u3089\u3053\u305d\u3001B to C\u5546\u6750\u306e\u8ca9\u58f2\u306b\u91cd\u8981\u3068\u306a\u308b\u300c\u591a\u89d2\u7684\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u300d\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3><span id=\"2CTB\">\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd52\uff1aCTB\u5206\u6790<\/span><\/h3>\n<p>\u300cCTB\u5206\u6790\u300d\u306f\u3001\u5206\u6790\u3057\u305f\u3044\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u3066\u884c\u3046\u5206\u6790\u65b9\u6cd5\u3067\u3059\u3002<br \/>\n\u4e3b\u306b\u3001<\/p>\n<ul>\n<li>\u30ab\u30c6\u30b4\u30ea\u30fc\uff08category\uff09<\/li>\n<li>\u30c6\u30a4\u30b9\u30c8\uff08taste\uff09<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\uff08brand\uff09<\/li>\n<\/ul>\n<p>\u3068\u3044\u30463\u3064\u306e\u6307\u6a19\u3067\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u3066\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u5206\u6790\u624b\u6cd5\u306f\u3001\u4ed6\u306e\u5206\u6790\u3068\u306f\u3084\u3084\u7570\u306a\u308b<span class=\"bold\">\u300c\u72ec\u81ea\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd5\u300d<\/span>\u3067\u3059\u3002\u306a\u305c\u306a\u3089\u3001CTB\u5206\u6790\u306f\u5b9f\u5e97\u8217\u3067\u4f7f\u3046\u3088\u308a\u3082\u3001<span class=\"bold marker-under\">\u300c\u8cfc\u5165\u5c65\u6b74\u304c\u6b8b\u308a\u3084\u3059\u3044\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u300d\u3067\u5c0e\u5165\u3057\u3084\u3059\u3044\u30c7\u30fc\u30bf\u5206\u6790<\/span>\u3060\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u3001\u9867\u5ba2\u3092\u30ab\u30c6\u30b4\u30ea\u30fc\uff08category\uff09\u3001\u30c6\u30a4\u30b9\u30c8\uff08taste\uff09\u3001\u30d6\u30e9\u30f3\u30c9\uff08brand\uff09\u3068\u3044\u30463\u3064\u306e\u6307\u6a19\u3067\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u307e\u3059\u3002<br \/>\n\u30ab\u30c6\u30b4\u30ea\u30fc\u306f\u6d0b\u670d\u3001\u751f\u6d3b\u7528\u54c1\u3001\u30da\u30c3\u30c8\u7528\u54c1\u306a\u3069\u306e\u5927\u304d\u306a\u5206\u985e\u304b\u3089\u3001\u3055\u3089\u306b\u7d30\u5206\u5316\u3055\u308c\u305f\u30ec\u30c7\u30a3\u30fc\u30b9\u30a6\u30a7\u30a2\u3001\u30ad\u30c3\u30c1\u30f3\u7528\u54c1\u306a\u3069\u306e\u4e2d\u5206\u985e\u3092\u6307\u3057\u307e\u3059\u3002<br \/>\n\u30c6\u30a4\u30b9\u30c8\u306f\u8272\u3084\u6a21\u69d8\u3001\u30b5\u30a4\u30ba\u3001\u30c7\u30b6\u30a4\u30f3\u306a\u3069\u3092\u6307\u3057\u307e\u3059\u3002<br \/>\n\u30d6\u30e9\u30f3\u30c9\u306f\u6587\u5b57\u901a\u308a\u30e1\u30fc\u30ab\u30fc\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u597d\u307f\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u8ca9\u58f2\u5c65\u6b74\u3092\u78ba\u8a8d\u3057\u3066\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u5f53\u3066\u306f\u3081\u308b\u3053\u3068\u3067\u3001<br \/>\n\u305d\u306e<span class=\"bold\">\u9867\u5ba2\u304c\u4f55\u3092\u597d\u3093\u3067\u3044\u308b\u306e\u304b\u3092\u628a\u63e1<\/span>\u3067\u304d\u308b\u3046\u3048\u3001<span class=\"bold\">\u4eca\u5f8c\u306e\u8cfc\u8cb7\u4e88\u6e2c\u3084\u8ca9\u4fc3\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"3\">\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd53\uff1a\u30c7\u30b7\u30eb\u5206\u6790<\/span><\/h3>\n<p>\u300c\u30c7\u30b7\u30eb\u5206\u6790\u300d\u306f\u3001\u8cfc\u8cb7\u91d1\u984d\u3092\u5143\u306b\u91d1\u984d\u9806\u306b\u4e26\u3079\u66ff\u3048\u3001\u7dcf\u6570\u309210\u500b\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u304c\u591a\u3044\u5c64\u3092\u5272\u308a\u51fa\u3059\u30b7\u30f3\u30d7\u30eb\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u304c1000\u4eba\u3044\u305f\u3068\u3057\u305f\u3089\u8cfc\u5165\u91d1\u984d\u3054\u3068\u306b100\u4eba\u305a\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3066\u3001\u5404\u30b0\u30eb\u30fc\u30d7\u306e\u5408\u8a08\u8cfc\u5165\u91d1\u984d\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002\u305d\u306e\u5408\u8a08\u91d1\u984d\u3092\u3001\u5168<span class=\"marker-under bold\">\u9867\u5ba2\u306e\u8cfc\u5165\u91d1\u984d\u306e\u5408\u8a08\u3067\u5272\u3063\u3066\u6bd4\u7387\u3092\u51fa\u3059\u3068\u3001\u3069\u306e\u30b0\u30eb\u30fc\u30d7\u304c\u6700\u3082\u58f2\u308a\u4e0a\u3052\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\u304c\u5206\u304b\u308b<\/span>\u306e\u3067\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001<span class=\"bold\">\u30c7\u30b7\u30eb\u5206\u6790\u306f\u8a08\u7b97\u304c\u30b7\u30f3\u30d7\u30eb\u3067\u308f\u304b\u308a\u3084\u3059\u3044\u53cd\u9762\u3001\u3084\u3084\u7cbe\u5ea6\u306b\u6b20\u3051\u308b<\/span>\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u3053\u308c\u304b\u3089\u9867\u5ba2\u5206\u6790\u3092\u59cb\u3081\u308b\u5834\u5408\u306a\u3069\u3001<span class=\"marker-under\">\u4eca\u5f8c\u306e\u65b9\u5411\u6027\u3092\u6c7a\u3081\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u53d6\u308a\u5165\u308c\u308b\u306e\u304c\u304a\u3059\u3059\u3081<\/span>\u3067\u3059\u3002<\/p>\n<h3><span id=\"4\">\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd54\uff1a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/span><\/h3>\n<p>\u300c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u300d\u306f\u3001\u8cfc\u8cb7\u5c65\u6b74\u306e\u30c7\u30fc\u30bf\u304b\u3089<span class=\"marker-under\">\u5c5e\u6027\u3084\u7279\u5fb4\u3092\u8a2d\u5b9a\u3057\u3001\u985e\u4f3c\u6027\u304c\u9ad8\u3044\u30ab\u30c6\u30b4\u30ea\u30fc\u3092\u6307\u6a19\u3068\u3057\u3066\u5206\u6790<\/span>\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd5\u3068\u306f\u3001\u3084\u3084\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u884c\u308f\u308c\u308b\u5206\u6790\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u306e\u696d\u754c\u30fb\u696d\u7a2e\u3084\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u884c\u52d5\u5c65\u6b74\u3001\u4f1a\u793e\u306e\u6240\u5728\u5730\u306a\u3069\u304c\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u5f53\u3066\u306f\u307e\u308a\u307e\u3059\u3002\u3053\u306e\u3068\u304d\u3001\u300c\u9867\u5ba2\u5206\u6790\u3067\u660e\u78ba\u306b\u3057\u305f\u3044\u3053\u3068\u300d\u3092\u5b9a\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306e\u524d\u306b\u3001\u300c\u6307\u6a19\u3092\u6c7a\u3081\u308b\u305f\u3081\u306e\u5b9a\u7fa9\u300d\u304c\u6c42\u3081\u3089\u308c\u308b\u305f\u3081\u3001\u4ed6\u306e\u30c7\u30fc\u30bf\u5206\u6790\u3067\u3042\u308b\u7a0b\u5ea6\u306e\u65b9\u5411\u6027\u3092\u6c7a\u3081\u305f\u5f8c\u306b\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"5-2\">\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd55\uff1a\u7279\u5b9a\u9867\u5ba2\u62bd\u51fa<\/span><\/h3>\n<p>\u300c\u7279\u5b9a\u9867\u5ba2\u62bd\u51fa\u300d\u306f\u3001\u540d\u524d\u306e\u901a\u308a\u300c\u7279\u5b9a\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u300d\u3092\u7d2f\u7a4d\u3055\u305b\u3001\u305d\u306e\u30c7\u30fc\u30bf\u3092\u5143\u306b\u5404\u9867\u5ba2\u306b\u5408\u308f\u305b\u3066\u8ca9\u4fc3\u3092\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u7279\u5b9a\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u306f\u3001\u4f1a\u54e1\u767b\u9332\u5236\u306e\u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u3084\u30b5\u30a4\u30c8\u767b\u9332\u306b\u3088\u3063\u3066\u96c6\u3081\u3066\u3001\u500b\u4eba\u306e\u30c7\u30fc\u30bf\u304c\u96c6\u307e\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u4eba\u306e\u8cfc\u8cb7\u50be\u5411\u3084\u597d\u307f\u3001\u8cfc\u8cb7\u983b\u5ea6\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5927\u591a\u6570\u306b\u5411\u3051\u3066\u8ca9\u4fc3\u3092\u884c\u3046\u3088\u308a\u3082\u3001\u7279\u5b9a\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u305d\u305d\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308b\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<h2><span id=\"i\">\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u3067\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u3068\u306f<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/10\/kokyaku-de-ta-bunnseki03-1.jpg\" alt=\"\" width=\"450\" height=\"300\" class=\"alignnone size-full wp-image-375\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/10\/kokyaku-de-ta-bunnseki03-1.jpg 450w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/10\/kokyaku-de-ta-bunnseki03-1-300x200.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><br \/>\n\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u3068\u304d\u306f\u3001\u4e8b\u524d\u306b\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u5206\u6790\u30c1\u30fc\u30e0\u5185\u3067\u5171\u6709\u3057\u3066\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u3092\u3059\u308c\u3070\u3001\u3088\u308a\u52b9\u7387\u7684\u306b\u6b32\u3057\u3044\u7d50\u679c\u3092\u5f97\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u3053\u3067\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"1\">\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c81\uff1a\u9867\u5ba2\u3092\u5b9a\u7fa9\u3065\u3051\u308b<\/span><\/h3>\n<p>\u3059\u3079\u3066\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306b\u5171\u901a\u3059\u308b\u306e\u306f\u3001\u5206\u6790\u3059\u308b\u524d\u306b\u300c\u9867\u5ba2\u306e\u5b9a\u7fa9\u4ed8\u3051\u3092\u3057\u3063\u304b\u308a\u3068\u6c7a\u3081\u308b\u3053\u3068\u300d\u3067\u3059\u3002<\/p>\n<p>\u4e16\u306e\u4e2d\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u8da3\u5473\u55dc\u597d\u3092\u6301\u3063\u305f\u4eba\u304c\u3044\u307e\u3059\u3002\u305d\u306e\u4e2d\u304b\u3089\u3001\u7121\u4f5c\u70ba\u306b\u9867\u5ba2\u3092\u96c6\u3081\u3088\u3046\u3068\u3059\u308b\u306e\u306f\u3042\u307e\u308a\u52b9\u7387\u7684\u3068\u306f\u3044\u3048\u307e\u305b\u3093\u3002<br \/>\n\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u3092\u3057\u3066\u3001\u81ea\u793e\u3078\u306e\u8ca2\u732e\u5ea6\u304c\u9ad8\u3044\u9867\u5ba2\u3092\u898b\u6975\u3081\u308b\u306b\u306f\u3001<\/p>\n<ul class=\"bold\">\n<li>\u3069\u3093\u306a\u9867\u5ba2\u304c\u81ea\u793e\u306b\u826f\u3044\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b<\/li>\n<li>\u5c06\u6765\u7684\u306b\u81ea\u793e\u3092\u7d99\u7d9a\u5229\u7528\u3059\u308b\u9867\u5ba2\u306e\u50be\u5411\u306f\u3042\u308b\u306e\u304b<\/li>\n<\/ul>\n<p>\u306a\u3069\u3092\u5b9a\u7fa9\u5316\u3057\u307e\u3057\u3087\u3046\u3002\u305d\u306e\u5b9a\u7fa9\u304c\u3057\u3063\u304b\u308a\u3057\u3066\u3044\u308c\u3070\u3001\u5206\u6790\u3067\u4f55\u3092\u91cd\u8981\u8996\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u3088\u308a\u52b9\u7387\u7684\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306a\u6c7a\u3081\u65b9\u3068\u3057\u3066\u3001<span class=\"marker-under\">\u9867\u5ba2\u306e\u5b9a\u7fa9\u4ed8\u3051\u306b\u306f\u300c\u30da\u30eb\u30bd\u30ca\u300d\u306e\u8a2d\u5b9a\u304c\u304a\u3059\u3059\u3081<\/span>\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u81ea\u793e\u3067\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u305f\u300c\u6b32\u3057\u3044\u9867\u5ba2\u300d\u306e\u7279\u5fb4\u3092\u4f7f\u3063\u3066\u30011\u4eba\u306e\u67b6\u7a7a\u4eba\u7269\u3092\u4f5c\u308b\u65b9\u6cd5\u3067\u3059\u3002\u5e74\u9f62\u3001\u6027\u5225\u3001\u4f1a\u793e\u3001\u8da3\u5473\u55dc\u597d\u3001\u5bb6\u65cf\u69cb\u6210\u306a\u3069\u3001\u306a\u308b\u3079\u304f\u8a73\u7d30\u306b\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u4f5c\u6210\u3057\u3066\u3001\u300c\u30da\u30eb\u30bd\u30ca\u306b\u58f2\u308b\u305f\u3081\u306e\u65bd\u7b56\u300d\u3084\u300c\u30da\u30eb\u30bd\u30ca\u306b\u5408\u308f\u305b\u305f\u5206\u6790\u300d\u3092\u3059\u308c\u3070\u3001\u30ea\u30a2\u30eb\u306a\u9867\u5ba2\u50cf\u304c\u898b\u3048\u3066\u304f\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"2\">\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c82\uff1a\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308b<\/span><\/h3>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306b\u6b20\u304b\u305b\u306a\u3044\u30dd\u30a4\u30f3\u30c8\u306f\u3001<span class=\"marker-under\">\u300c\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u3066\u304a\u304f\u3053\u3068\u300d<\/span>\u3067\u3059\u3002\u4f1a\u793e\u5074\u306f\u300c\u3053\u3093\u306a\u9867\u5ba2\u304c\u6b32\u3057\u3044\u300d\u3068\u601d\u3063\u3066\u3044\u3066\u3082\u3001\u9867\u5ba2\u5074\u304c\u300c\u3053\u306e\u5e97\u3067\u8cb7\u3044\u305f\u3044\u7269\u306f\u306a\u3044\u300d\u3068\u611f\u3058\u3066\u3057\u307e\u3046\u3068\u3001\u7d99\u7d9a\u7684\u306a\u5229\u7528\u306f\u671f\u5f85\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p><span class=\"bold\">\u81ea\u793e\u306e\u6c42\u3081\u308b\u9867\u5ba2\u50cf\u304c\u306f\u3063\u304d\u308a\u3057\u305f\u3089<\/span>\u3001\u305d\u306e\u4eba\u305f\u3061\u304c\u300c\u81ea\u793e\u3092\u9078\u3076\u7406\u7531\u300d\u3084\u300c\u3069\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u30cb\u30fc\u30ba\u3092\u611f\u3058\u3066\u3044\u308b\u304b\u300d\u306a\u3069\u306e<span class=\"bold\">\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u30e6\u30fc\u30b6\u306e\u30cb\u30fc\u30ba\u3092\u6398\u308a\u4e0b\u3052\u307e\u3057\u3087\u3046\u3002<\/span><br \/>\n\u3053\u3046\u3044\u3063\u305f<span class=\"marker-under\">\u30cb\u30fc\u30ba\u7814\u7a76\u306f\u9867\u5ba2\u5206\u6790\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u5f8c\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u306e\u958b\u767a\u30fb\u63d0\u4f9b\u306b\u3082\u91cd\u8981\u306a\u30c7\u30fc\u30bf<\/span>\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"3-2\">\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c83\uff1a\u5206\u6790\u7d50\u679c\u3092\u65bd\u7b56\u306b\u6d3b\u304b\u3059<\/span><\/h3>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306e\u7d50\u679c\u306f\u5b9f\u969b\u306e\u65bd\u7b56\u3084\u7a3c\u50cd\u306b\u53cd\u6620\u3057\u3066\u306f\u3058\u3081\u3066\u3001\u5206\u6790\u7d50\u679c\u304c\u6709\u7528\u3060\u3063\u305f\u304b\u3001\u6b63\u3057\u3044\u5206\u6790\u7d50\u679c\u3060\u3063\u305f\u304b\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p><span class=\"marker-under\">\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u300c\u5206\u6790\u300d\u3068\u300c\u5b9f\u8df5\u300d\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068<\/span>\u3067\u3042\u308a\u3001<br \/>\n<span 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id=\"i-2\">\u307e\u3068\u3081\uff1a\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306f\u65bd\u7b56\u306b\u6d3b\u304b\u3057\u3066\u3053\u305d\u610f\u5473\u304c\u3042\u308b<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/10\/kokyaku-de-ta-bunnseki04-1.jpg\" alt=\"\" width=\"450\" height=\"300\" class=\"alignnone size-full wp-image-376\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/10\/kokyaku-de-ta-bunnseki04-1.jpg 450w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/10\/kokyaku-de-ta-bunnseki04-1-300x200.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><br \/>\n\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306e\u7cbe\u5ea6\u304c\u9ad8\u307e\u308c\u3070\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u3089\u308c\u3001\u5c06\u6765\u7684\u306a\u7d99\u7d9a\u5229\u7528\u5ea6\u3084\u8cfc\u8cb7\u984d\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u306f\u300c\u305f\u3060\u5206\u6790\u3057\u3066\u3044\u308b\u3060\u3051\u300d\u3067\u306f\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\n\u672c\u8a18\u4e8b\u3067\u89e3\u8aac\u3057\u305f\u300c5\u3064\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd5\u300d\u306e\u7d50\u679c\u304c\u51fa\u305f\u3089\u3001\u3053\u308c\u304b\u3089\u59cb\u3081\u308b\u65bd\u7b56\u306b\u3001\u5206\u6790\u7d50\u679c\u3092\u53d6\u308a\u5165\u308c\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u3092\u5143\u306b\u3057\u305f\u65bd\u7b56\u304c\u6210\u529f\u3059\u308c\u3070\u3001\u305d\u306e\u6210\u529f\u4e8b\u4f8b\u3082\u307e\u305f\u5c06\u6765\u306e\u30c7\u30fc\u30bf\u3068\u306a\u308a\u307e\u3059\u3002\u5206\u6790\u7d50\u679c\u3068\u6210\u529f\u4e8b\u4f8b\u304c\u84c4\u7a4d\u3055\u308c\u308b\u307b\u3069\u3001\u5c06\u6765\u306e\u81ea\u793e\u3092\u652f\u3048\u308b\u790e\u3068\u306a\u308b\u306e\u3067\u3001\u305c\u3072\u3053\u306e\u6a5f\u4f1a\u306b\u9867\u5ba2\u30c7\u30fc\u30bf\u5206\u6790\u3092\u5c0e\u5165\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-kokyaku-de-ta-bunnseki\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_780x260.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/data-analysis\/\">\u30c7\u30fc\u30bf\u5206\u6790<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/kokyaku-bunseki\/\">\u9867\u5ba2\u5206\u6790<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>CRM\u3084BI\u3001DMP\u3001CDP\u306a\u3069\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u306b\u6d3b\u7528\u53ef\u80fd\u306a\u30c4\u30fc\u30eb\u3084\u30b7\u30b9\u30c6\u30e0\u306f\u5f90\u3005\u306b\u5897\u3048\u3064\u3064\u3042\u308a\u307e\u3059\u3002 \u9867\u5ba2\u5206\u6790\u3084\u81ea\u793e\u88fd\u54c1\/\u5e97\u8217\u3092\u5229\u7528\u3059\u308b\u9867\u5ba2\u304c \u3069\u3093\u306a\u4eba\u7269\u306a\u306e\u304b \u4f55\u3092\u8cfc\u5165\u3057\u3066\u3044\u308b\u306e\u304b \u305d\u306e\u983b\u5ea6\u306f\u3069&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyaku-de-ta-bunnseki\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[4],"tags":[31,38],"class_list":["post-372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-analysis","tag-data-analysis","tag-kokyaku-bunseki"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=372"}],"version-history":[{"count":4,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/372\/revisions"}],"predecessor-version":[{"id":4311,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/372\/revisions\/4311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/373"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}