{"id":3713,"date":"2023-12-26T09:30:18","date_gmt":"2023-12-26T00:30:18","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyaku-koudou-bunnseki\/"},"modified":"2023-12-22T17:41:20","modified_gmt":"2023-12-22T08:41:20","slug":"kokyaku-koudou-bunnseki","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyaku-koudou-bunnseki\/","title":{"rendered":"\u3010\u9867\u5ba2\u306e\u884c\u52d5\u5206\u6790\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u751f\u304b\u3059\u65b9\u6cd5\u30113\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u5e97\u8217\u7d4c\u55b6\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u306e\u8996\u70b9\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3068\u3066\u3082\u5927\u5207\u3067\u3059\u3002\u9867\u5ba2\u306e\u610f\u898b\u3092\u805e\u304f\u3053\u3068\u306f\u96e3\u3057\u3044\u3067\u3059\u304c\u3001\u8003\u3048\u3092\u63a8\u6e2c\u3059\u308b\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u300c\u884c\u52d5\u5206\u6790\u300d\u3067\u3059\u3002<span class=\"bold\">\u9867\u5ba2\u306e\u884c\u52d5\u3092\u7d30\u304b\u304f\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u8a00\u8449\u3060\u3051\u3067\u306f\u308f\u304b\u3089\u306a\u3044\u597d\u307f\u3084\u8da3\u5411\u3092\u63a8\u3057\u91cf\u308c\u308b<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u306e\u884c\u52d5\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u76ee\u7684\u3084\u30e1\u30ea\u30c3\u30c8\u3001\u5206\u6790\u306e\u969b\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span>\u306a\u3069\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u9867\u5ba2\u306e\u884c\u52d5\u5206\u6790\u306b\u3064\u3044\u3066\u77e5\u308a\u305f\u3044\u65b9\u3084\u7591\u554f\u306e\u3042\u308b\u65b9\u306f\u3001\u305c\u3072\u6700\u5f8c\u307e\u3067\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-kokyaku-koudou-bunnseki\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_728x90.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u9867\u5ba2\u306e\u884c\u52d5\u5206\u6790\u306f\u300c\u884c\u52d5\u5206\u6790\u5b66\u300d\u306b\u57fa\u3065\u3044\u3066\u304a\u3053\u306a\u3046<\/a><\/li><li><a href=\"#2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u9867\u5ba2\u306e\u884c\u52d5\u5206\u6790\u3067\u62bc\u3055\u3048\u3066\u304a\u304f\u3079\u304d2\u7a2e\u985e\u306e\u884c\u52d5<\/a><ul><li><a href=\"#1\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u4eba\u9593\u306e\u884c\u52d5\u5206\u985e1\uff1a\u30ec\u30b9\u30dd\u30f3\u30c7\u30f3\u30c8\u884c\u52d5<\/a><\/li><li><a href=\"#2-2\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u4eba\u9593\u306e\u884c\u52d5\u5206\u985e2\uff1a\u30aa\u30da\u30e9\u30f3\u30c8\u884c\u52d5<\/a><\/li><\/ul><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">3<\/span> \u9867\u5ba2\u306e\u884c\u52d5\u5206\u6790\u3067\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8<\/a><ul><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848<\/a><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a<\/a><\/li><li><a href=\"#i-5\"><span class=\"toc_number toc_depth_2\">3.3<\/span> \u9867\u5ba2\u306e\u884c\u52d5\u3092\u6349\u3048\u305f\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u5316<\/a><\/li><\/ul><\/li><li><a href=\"#3\"><span class=\"toc_number toc_depth_1\">4<\/span> \u9867\u5ba2\u306e\u884c\u52d5\u5206\u6790\u306b\u6709\u52b9\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af3\u9078<\/a><ul><li><a href=\"#CTB\"><span class=\"toc_number toc_depth_2\">4.1<\/span> CTB\u5206\u6790<\/a><\/li><li><a href=\"#i-6\"><span class=\"toc_number toc_depth_2\">4.2<\/span> \u30c7\u30b7\u30eb\u5206\u6790<\/a><\/li><li><a href=\"#RFM\"><span class=\"toc_number toc_depth_2\">4.3<\/span> RFM\u5206\u6790<\/a><\/li><\/ul><\/li><li><a href=\"#i-7\"><span class=\"toc_number toc_depth_1\">5<\/span> \u307e\u3068\u3081\uff1a\u9867\u5ba2\u306e\u884c\u52d5\u5206\u6790\u3092\u30d2\u30f3\u30c8\u306b\u58f2\u4e0a\u3092\u4f38\u3070\u305d\u3046<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u9867\u5ba2\u306e\u884c\u52d5\u5206\u6790\u306f\u300c\u884c\u52d5\u5206\u6790\u5b66\u300d\u306b\u57fa\u3065\u3044\u3066\u304a\u3053\u306a\u3046<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/12\/kokyaku-koudou-bunnseki02.jpg\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-3715\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/12\/kokyaku-koudou-bunnseki02.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/12\/kokyaku-koudou-bunnseki02-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/12\/kokyaku-koudou-bunnseki02-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/12\/kokyaku-koudou-bunnseki02-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span class=\"bold\">\u300c\u884c\u52d5\u5206\u6790\u300d\u3068\u306f<\/span><span class=\"marker-under bold\">\u300c\u4eba\u306f\u3069\u306e\u3088\u3046\u306a\u72b6\u6cc1\u3067\u3069\u306e\u3088\u3046\u306a\u884c\u52d5\u3092\u53d6\u308b\u306e\u304b\u300d\u3068\u3044\u3063\u305f\u4eba\u306e\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u3053\u3068<\/span>\u3067\u3059\u3002\u884c\u52d5\u5206\u6790\u306b\u3088\u3063\u3066\u884c\u52d5\u306e\u8981\u56e0\u3092\u628a\u63e1\u3057\u3066\u3001\u672a\u6765\u306e\u884c\u52d5\u3092\u4e88\u6e2c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5206\u6790\u7d50\u679c\u306b\u5fdc\u3058\u3066\u5fc5\u8981\u306a\u5bfe\u7b56\u3092\u8b1b\u3058\u3089\u308c\u308b\u3053\u3068\u304b\u3089\u3001\u30d3\u30b8\u30cd\u30b9\u30fb\u30b9\u30dd\u30fc\u30c4\u30fb\u4ecb\u8b77\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u5834\u9762\u3067\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u884c\u52d5\u5206\u6790\u306e\u30d9\u30fc\u30b9\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u306f\u3001\u300c\u884c\u52d5\u5206\u6790\u5b66\u300d\u3068\u547c\u3070\u308c\u308b\u5fc3\u7406\u5b66\u3067\u3059\u30021930\u5e74\u4ee3\u306b\u30a2\u30e1\u30ea\u30ab\u306e\u5fc3\u7406\u5b66\u8005\u30b9\u30ad\u30ca\u30fc\uff08B.F. Skinner\uff09\u304c\u63d0\u5531\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><span class=\"marker-under bold\">\u300c\u4eba\u3084\u52d5\u7269\u306e\u884c\u52d5\u306b\u306f\u6cd5\u5247\u304c\u3042\u308b\u300d<\/span>\u3068\u3044\u3046\u8003\u3048\u65b9\u306e\u3082\u3068\u3001<span class=\"bold\">\u5468\u56f2\u306e\u74b0\u5883\u306b\u3088\u3063\u3066\u4eba\u3084\u52d5\u7269\u306e\u884c\u52d5\u304c\u3069\u3046\u5909\u5316\u3059\u308b\u306e\u304b\u3092\u8abf\u3079\u3001\u884c\u52d5\u306e\u6cd5\u5247\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u5b66\u554f<\/span>\u3067\u3059\u3002<\/p>\n<h2><span id=\"2\">\u9867\u5ba2\u306e\u884c\u52d5\u5206\u6790\u3067\u62bc\u3055\u3048\u3066\u304a\u304f\u3079\u304d2\u7a2e\u985e\u306e\u884c\u52d5<\/span><\/h2>\n<p>\u884c\u52d5\u5206\u6790\u5b66\u3067\u306f\u4eba\u306e\u884c\u52d5\u306f\u4e3b\u306b\u3001<\/p>\n<ul class=\"bold\">\n<li>\u30ec\u30b9\u30dd\u30f3\u30c7\u30f3\u30c8\u884c\u52d5<\/li>\n<li>\u30aa\u30da\u30e9\u30f3\u30c8\u884c\u52d5<\/li>\n<\/ul>\n<p>\u306e2\u7a2e\u985e\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002\u3053\u306e2\u3064\u306e\u9055\u3044\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3055\u3089\u306b\u52b9\u679c\u7684\u306b\u304a\u3053\u306a\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"1\">\u4eba\u9593\u306e\u884c\u52d5\u5206\u985e1\uff1a\u30ec\u30b9\u30dd\u30f3\u30c7\u30f3\u30c8\u884c\u52d5<\/span><\/h3>\n<p><span class=\"bold\">\u300c\u30ec\u30b9\u30dd\u30f3\u30c7\u30f3\u30c8\u884c\u52d5\u300d\u3068\u306f\u3001\u5916\u304b\u3089\u306e\u523a\u6fc0\u306b\u81ea\u52d5\u3067\u53cd\u5fdc\u3059\u308b\u884c\u52d5<\/span>\u3067\u3059\u3002\u81ea\u5206\u306e\u610f\u601d\u3068\u306f\u7121\u95a2\u4fc2\u306b\u5f15\u304d\u8d77\u3053\u3055\u308c\u308b\u305f\u3081\u3001<span class=\"marker-under bold\">\u4eba\u304c\u610f\u56f3\u7684\u306b\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u3044<\/span>\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5c0f\u58f2\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001<span class=\"bold\">\u30ec\u30b9\u30dd\u30f3\u30c7\u30f3\u30c8\u884c\u52d5\u3088\u308a\u3082\u30aa\u30da\u30e9\u30f3\u30c8\u884c\u52d5\u304c\u91cd\u8981\u8996<\/span>\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30aa\u30da\u30e9\u30f3\u30c8\u884c\u52d5\u306f\u30ec\u30b9\u30dd\u30f3\u30c7\u30f3\u30c8\u884c\u52d5\u3068\u306f\u5bfe\u7167\u7684\u3067\u3059\u3002<\/p>\n<h3><span id=\"2-2\">\u4eba\u9593\u306e\u884c\u52d5\u5206\u985e2\uff1a\u30aa\u30da\u30e9\u30f3\u30c8\u884c\u52d5<\/span><\/h3>\n<p><span class=\"bold\">\u300c\u30aa\u30da\u30e9\u30f3\u30c8\u884c\u52d5\u300d\u3068\u306f\u3001<\/span><span class=\"marker-under bold\">\u5f01\u5225\u523a\u6fc0\u306b\u3088\u308b\u4eba\u9593\u306e\u81ea\u767a\u7684\u306a\u884c\u52d5<\/span>\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<div style=\"border: 5px double #5475b5; padding: 15px; border-radius: 15px; background: ;\">\n<span class=\"bold\">\u5f01\u5225\u523a\u6fc0\u3068\u306f\u2026<\/span><br \/>\n\u4e0e\u3048\u3089\u308c\u305f\u523a\u6fc0\u3084\u74b0\u5883\u306b\u3088\u308a\u3001\u7279\u5b9a\u306e\u884c\u52d5\u304c\u5f37\u5316\u30fb\u5f31\u5316\u3055\u308c\u308b\u523a\u6fc0\u306e\u3053\u3068\u3002\u523a\u6fc0\u304c\u306a\u3044\u5834\u5408\u3001\u884c\u52d5\u3078\u306e\u5f71\u97ff\u306f\u767a\u751f\u3057\u306a\u3044\u3002\n<\/div>\n<p>\u4f8b\u3048\u3070\u3001A\u3055\u3093\u304c\u300c\u4e0a\u53f8\u304c\u76ee\u306e\u524d\u306b\u3044\u308b\u300d\u3068\u3044\u3046\u5f01\u5225\u523a\u6fc0\u3092\u53d7\u3051\u305f\u3068\u304d\u3001\u300c\u4ed5\u4e8b\u3092\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u30aa\u30da\u30e9\u30f3\u30c8\u884c\u52d5\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5909\u5bb9\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u597d\u304d\u306a\u4e0a\u53f8\u3060\u3063\u305f\u5834\u5408\uff1a\u4ed5\u4e8b\u3092\u9811\u5f35\u308b<\/li>\n<li>\u5acc\u3044\u306a\u4e0a\u53f8\u3060\u3063\u305f\u5834\u5408\uff1a\u4ed5\u4e8b\u3092\u30b5\u30dc\u308b<\/li>\n<\/ul>\n<p><span class=\"bold\">\u524d\u8005\u306f\u30aa\u30da\u30e9\u30f3\u30c8\u884c\u52d5\u304c\u5f37\u5316\u3055\u308c\u3001\u5f8c\u8005\u306f\u30aa\u30da\u30e9\u30f3\u30c8\u884c\u52d5\u304c\u5f31\u5316\u3055\u308c\u308b<\/span>\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001<span class=\"marker-under bold\">\u523a\u6fc0\u3084\u74b0\u5883\u306b\u3088\u3063\u3066\u6b21\u56de\u4ee5\u964d\u306e\u30aa\u30da\u30e9\u30f3\u30c8\u884c\u52d5\u304c\u5909\u5316\u3059\u308b\u4e00\u9023\u306e\u884c\u52d5\u30fb\u5b66\u7fd2\u3092\u300c\u30aa\u30da\u30e9\u30f3\u30c8\u6761\u4ef6\u4ed8\u3051\u300d<\/span>\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n<h4>\u30aa\u30da\u30e9\u30f3\u30c8\u884c\u52d5\u7406\u8ad6\u3092\u7406\u89e3\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u751f\u304b\u305d\u3046<\/h4>\n<p>\u30aa\u30da\u30e9\u30f3\u30c8\u884c\u52d5\u306e\u7406\u8ad6\u3092\u4e0a\u624b\u306b\u6d3b\u7528\u3059\u308c\u3070\u3001\u58f2\u4e0a\u3084\u5229\u76ca\u306e\u5897\u52a0\u306b\u3064\u306a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u7121\u6599\u30c9\u30ea\u30f3\u30af\u3092\u63d0\u4f9b\u3057\u3066\u300c\u3053\u306e\u5e97\u8217\u3067\u306f\u7121\u6599\u3067\u98f2\u307f\u7269\u304c\u98f2\u3081\u308b\u300d\u3068\u3044\u3063\u305f\u6765\u5e97\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3001\u5546\u54c1\u306b\u30b5\u30f3\u30d7\u30eb\u3092\u4ed8\u3051\u3066\u7af6\u5408\u3078\u306e\u4e57\u308a\u63db\u3048\u3092\u9632\u3050\u306a\u3069\u3001<span class=\"marker-under bold\">\u5916\u7684\u8981\u56e0\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u81ea\u793e\u306e\u671b\u3080\u884c\u52d5\u3092\u8d77\u3053\u3059\u3088\u3046\u306b\u5c0e\u3051\u308b<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u7121\u6599\u30b5\u30fc\u30d3\u30b9\u3084\u30b5\u30f3\u30d7\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u306f\u5e97\u8217\u5074\u306e\u30b3\u30b9\u30c8\u304c\u767a\u751f\u3059\u308b\u305f\u3081\u3001\u5229\u76ca\u3092\u5727\u8feb\u3057\u3066\u3057\u307e\u308f\u306a\u3044\u3088\u3046\u3001\u6ce8\u610f\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<span class=\"bold\">\u30e9\u30f3\u30c0\u30e0\u5236\u3082\u3057\u304f\u306f\u3001\u6642\u9593\u5e2f\u3084\u671f\u9593\u3001\u9867\u5ba2\u5c64\u3092\u9650\u5b9a\u3057\u3066\u30aa\u30da\u30e9\u30f3\u30c8\u6761\u4ef6\u4ed8\u3051\u3092\u304a\u3053\u306a\u3046<\/span>\u306a\u3069\u306e\u5de5\u592b\u304c\u5fc5\u8981\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"i-2\">\u9867\u5ba2\u306e\u884c\u52d5\u5206\u6790\u3067\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/12\/kokyaku-koudou-bunnseki03.jpg\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-3716\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/12\/kokyaku-koudou-bunnseki03.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/12\/kokyaku-koudou-bunnseki03-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/12\/kokyaku-koudou-bunnseki03-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/12\/kokyaku-koudou-bunnseki03-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u9867\u5ba2\u306e\u884c\u52d5\u5206\u6790\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u306f3\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848<\/li>\n<li>\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a<\/li>\n<li>\u9867\u5ba2\u306e\u884c\u52d5\u3092\u6349\u3048\u305f\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u5316<\/li>\n<\/ul>\n<p>\u9867\u5ba2\u306e\u884c\u52d5\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u3067\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u8df5\u3067\u304d\u3001\u58f2\u4e0a\u3084\u696d\u7e3e\u306e\u30a2\u30c3\u30d7\u306b\u3064\u306a\u3052\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-3\">\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848<\/span><\/h3>\n<p>\u9867\u5ba2\u306e\u884c\u52d5\u5206\u6790\u3092\u6d3b\u7528\u3059\u308c\u3070<span class=\"marker-under bold\">\u81ea\u793e\u306e\u3069\u3053\u306b\u8ab2\u984c\u304c\u3042\u308b\u306e\u304b\u3001\u3069\u3046\u3044\u3063\u305f\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u3079\u304d\u304b\u3092\u628a\u63e1\u3067\u304d\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848<\/span>\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5206\u6790\u7d50\u679c\u304b\u3089\u767a\u898b\u3057\u305f\u8ab2\u984c\u306b\u5bfe\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u4f8b\u306f\u3001\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<table>\n<tr>\n<th>\u8ab2\u984c<\/th>\n<th>\u65bd\u7b56\u306e\u7acb\u6848\u4f8b<\/th>\n<\/tr>\n<tr>\n<td>\u5546\u54c1\u304c\u8a8d\u77e5\u3055\u308c\u3066\u3044\u306a\u3044<\/td>\n<td>\n\u30fb\u76ee\u306b\u3064\u304d\u3084\u3059\u3044\u4f4d\u7f6e\u306b\u5546\u54c1\u3092\u914d\u7f6e\u3059\u308b<br \/>\n\u30fb\u65b0\u3057\u3044\u5e83\u544a\u3092\u5c55\u958b\u3059\u308b\n<\/td>\n<\/tr>\n<tr>\n<td>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3082\u3089\u3048\u306a\u3044<\/td>\n<td>\u30fb\u5e83\u544a\u306e\u65b9\u6cd5\u3084\u8a34\u6c42\u30dd\u30a4\u30f3\u30c8\u3092\u5909\u3048\u3066\u307f\u308b<\/td>\n<\/tr>\n<tr>\n<td>\u5546\u54c1\u306e\u8cfc\u5165\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u306b\u3044\u305f\u3089\u306a\u3044<\/td>\n<td>\n\u30fb\u6b32\u6c42\u3092\u523a\u6fc0\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3059\u308b<br \/>\n\u30fb\u8cfc\u5165\u3057\u3084\u3059\u3044\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3059\u308b<\/td>\n<\/tr>\n<\/table>\n<p>\u884c\u52d5\u5206\u6790\u306e\u7d50\u679c\u3092\u57fa\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u3066\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u5e97\u8217\u306e\u58f2\u4e0a\u5411\u4e0a\u306b\u3064\u306a\u3052\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-4\">\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a<\/span><\/h3>\n<p><span class=\"bold\">\u300c\u9867\u5ba2\u6e80\u8db3\u5ea6\u300d\u3068\u306f\u3001\u9867\u5ba2\u304c\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3069\u308c\u3060\u3051\u6e80\u8db3\u3057\u3066\u3044\u308b\u304b\u3092\u6570\u5024\u3068\u3057\u3066\u8868\u3057\u305f\u6307\u6a19<\/span>\u3067\u3059\u3002\u58f2\u4e0a\u3084\u696d\u7e3e\u306e\u6210\u9577\u306b\u306f\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u304c\u6b20\u304b\u305b\u306a\u3044\u305f\u3081\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u305f\u3046\u3048\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u304a\u3053\u306a\u3048\u308b\u304b\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u884c\u52d5\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001<span class=\"bold\">\u9867\u5ba2\u304c\u672c\u5f53\u306b\u6c42\u3081\u3066\u3044\u308b\u3082\u306e\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u3053<\/span>\u3068\u3067\u3059\u3002\u8868\u9762\u5316\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u9867\u5ba2\u306e\u4e0d\u6e80\u3084\u554f\u984c\u3082\u767a\u898b\u3067\u304d\u308b\u305f\u3081\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u306e\u671f\u5f85\u306b\u6cbf\u3063\u305f\u3001\u3042\u308b\u3044\u306f\u305d\u308c\u4ee5\u4e0a\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u308b\u53ef\u80fd\u6027<\/span>\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u5411\u4e0a\u3059\u308b\u3053\u3068\u3067<span class=\"bold\">\u53e3\u30b3\u30df\u306b\u3088\u308b\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u30a2\u30c3\u30d7\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3084\u5ba2\u5358\u4fa1\u306e\u5411\u4e0a<\/span>\u3082\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-5\">\u9867\u5ba2\u306e\u884c\u52d5\u3092\u6349\u3048\u305f\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u5316<\/span><\/h3>\n<p><span class=\"bold\">\u300c\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u300d\u3068\u306f\u3001\u5e97\u8217\u30fb\u30a2\u30d7\u30ea\u30fbEC\u30b5\u30a4\u30c8\u306a\u3069\u306e\u3042\u3089\u3086\u308b\u63a5\u70b9\uff08\u30c1\u30e3\u30cd\u30eb\uff09\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u3078\u6700\u9ad8\u306e\u8cfc\u8cb7\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3059\u8003\u3048\u65b9<\/span>\u3067\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5883\u754c\u3092\u306a\u304f\u3057\u3001<span class=\"marker-under bold\">\u3069\u3053\u306b\u3044\u3066\u3082\u6c17\u8efd\u306b\u8cb7\u3044\u7269\u304c\u3067\u304d\u308b\u74b0\u5883\u3092\u4f5c\u308b\u3053\u3068<\/span>\u3092\u72d9\u3044\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u305f\u3060\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u5897\u3084\u3059\u3060\u3051\u3067\u306f\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u5316\u3057\u3066\u3082\u6210\u529f\u306f\u671b\u3081\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><span class=\"bold\">\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306b\u304a\u3044\u3066\u5927\u5207\u306b\u306a\u308b\u306e\u304c\u3001\u9867\u5ba2\u306e\u884c\u52d5\u5206\u6790\u3067\u3059\u3002<\/span><\/p>\n<p><span class=\"marker-under bold\">\u9867\u5ba2\u304c\u300c\u3069\u3093\u306a\u3068\u304d\u306b\u300d\u300c\u306a\u306b\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u304b\u300d\u300c\u3069\u306e\u3088\u3046\u306a\u7d4c\u8def\u3067\u8cfc\u5165\u306b\u81f3\u308b\u306e\u304b\u300d\u3092\u628a\u63e1\u3059\u308b\u5fc5\u8981<\/span>\u304c\u3042\u308a\u307e\u3059\u3002\u884c\u52d5\u5206\u6790\u306e\u7d50\u679c\u306b\u57fa\u3065\u3044\u305f\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3092\u4f5c\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u8cb7\u3044\u7269\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002\u8ca9\u58f2\u30c1\u30e3\u30f3\u30b9\u3092\u9003\u3055\u305a\u8cfc\u8cb7\u306b\u3064\u306a\u3052\u3089\u308c\u308b\u305f\u3081\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u3082\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"3\">\u9867\u5ba2\u306e\u884c\u52d5\u5206\u6790\u306b\u6709\u52b9\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af3\u9078<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/12\/kokyaku-koudou-bunnseki04.jpg\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-3717\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/12\/kokyaku-koudou-bunnseki04.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/12\/kokyaku-koudou-bunnseki04-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/12\/kokyaku-koudou-bunnseki04-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/12\/kokyaku-koudou-bunnseki04-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u7121\u8a08\u753b\u306b\u9867\u5ba2\u306e\u884c\u52d5\u3092\u89b3\u5bdf\u3059\u308b\u3060\u3051\u3067\u306f\u3001\u884c\u52d5\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u5f97\u3089\u308c\u307e\u305b\u3093\u3002\u5206\u6790\u65b9\u6cd5\u306b\u3088\u3063\u3066\u53ce\u96c6\u3067\u304d\u308b\u60c5\u5831\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u9054\u6210\u3057\u305f\u3044\u76ee\u6a19\u306b\u5408\u308f\u305b\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u9078\u3076\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u304c\u5b58\u5728\u3057\u307e\u3059\u304c\u3001\u884c\u52d5\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u3046\u3048\u3067\u7279\u306b\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u6709\u52b9\u306a\u306e\u306f\u3001\u6b21\u306e3\u3064\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>CTB\u5206\u6790<\/li>\n<li>\u30c7\u30b7\u30eb\u5206\u6790<\/li>\n<li>RFM\u5206\u6790<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u6df1\u304f\u7406\u89e3\u3057\u3066\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u969b\u306b\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"CTB\">CTB\u5206\u6790<\/span><\/h3>\n<p><span class=\"bold\">\u300cCTB\u5206\u6790\u300d\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u3092\u4e88\u6e2c\u3059\u308b\u305f\u3081\u306b\u4f7f\u308f\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span>\u3067\u3059\u3002\u5546\u54c1\u3092\u4ee5\u4e0b\u306e3\u8981\u7d20\u306b\u5206\u985e\u3057\u3066\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>Category\uff08\u30ab\u30c6\u30b4\u30ea\u30fc\uff09\uff1a\u5927\u5206\u985e\uff08\u5546\u54c1\u306e\u30b8\u30e3\u30f3\u30eb\uff09\u30fb\u5c0f\u5206\u985e\uff08\u5546\u54c1\u306e\u7a2e\u985e\uff09<\/li>\n<li>Taste\uff08\u30c6\u30a4\u30b9\u30c8\uff09\uff1a\u5f62\u30fb\u8272\u30fb\u6a21\u69d8\u30fb\u8cea\u611f\u30fb\u30c7\u30b6\u30a4\u30f3\u30fb\u30b5\u30a4\u30ba\u306a\u3069<\/li>\n<li>Brand\uff08\u30d6\u30e9\u30f3\u30c9\uff09\uff1a\u30d6\u30e9\u30f3\u30c9\u30fb\u30e1\u30fc\u30ab\u30fc\u30fb\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u306a\u3069<\/li>\n<\/ul>\n<p>CTB\u5206\u6790\u3067\u306f\u3001<span class=\"bold\">\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306a\u5546\u54c1\u3092\u597d\u3080\u306e\u304b\u3068\u3044\u3063\u305f\u3001\u5fc3\u7406\u3084\u8da3\u5473\u55dc\u597d<\/span>\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u7d30\u5206\u5316\u3057\u30663\u3064\u306e\u6307\u6a19\u304b\u3089\u9867\u5ba2\u306e\u597d\u307f\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001<span class=\"marker-under bold\">\u7279\u5b9a\u306e\u9867\u5ba2\u304c\u6c42\u3081\u308b\u5546\u54c1\u306e\u7a2e\u985e\u3084\u5f62\u30fb\u8272\u3001\u30d6\u30e9\u30f3\u30c9\u306a\u3069\u3092\u6349\u3048\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p>\u8a00\u8449\u3067\u8868\u3055\u308c\u305f\u62bd\u8c61\u7684\u306a\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3059\u308b\u305f\u3081\u3001\u5206\u6790\u306b\u306f\u9ad8\u5ea6\u306a\u6280\u8853\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u304c\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u7acb\u6848\u3057\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-6\">\u30c7\u30b7\u30eb\u5206\u6790<\/span><\/h3>\n<p><span class=\"bold\">\u300c\u30c7\u30b7\u30eb\u5206\u6790\u300d\u3068\u306f\u3001\u9867\u5ba2\u304c\u5e97\u8217\u306e\u58f2\u4e0a\u306b\u3069\u306e\u304f\u3089\u3044\u8ca2\u732e\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span>\u3067\u3059\u3002\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d\u306e\u9ad8\u3044\u4eba\u304b\u3089\u9806\u306b10\u500b\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3001\u5404\u30b0\u30eb\u30fc\u30d7\u306e\u8cfc\u5165\u6bd4\u7387\u3084\u58f2\u4e0a\u69cb\u6210\u6bd4\u3092\u8a08\u7b97\u3057\u307e\u3059\u3002<\/p>\n<p>\u30c7\u30b7\u30eb\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001<span class=\"bold\">\u58f2\u4e0a\u3078\u306e\u8ca2\u732e\u5ea6\u304c\u9ad8\u3044\u512a\u826f\u9867\u5ba2\u5c64\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u3053\u3068<\/span>\u3067\u3059\u3002\u8cfc\u8cb7\u610f\u6b32\u306e\u3042\u308b\u9867\u5ba2\u3092\u7279\u5b9a\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u305f\u3081\u3001<span class=\"marker-under bold\">\u65b0\u898f\u9867\u5ba2\u3092\u63a2\u3059\u3088\u308a\u3082\u4f4e\u3044\u30b3\u30b9\u30c8\u3067\u58f2\u4e0a\u3092\u5897\u3084\u305b\u308b<\/span>\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h4>\u9867\u5ba2\u306e\u5fc3\u7406\u306f\u5206\u6790\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u4ed6\u306e\u624b\u6cd5\u3068\u306e\u7d44\u307f\u5408\u308f\u305b\u304c\u5fc5\u8981<\/h4>\n<p>\u8cfc\u5165\u91d1\u984d\u3084\u58f2\u4e0a\u69cb\u6210\u6bd4\u3060\u3051\u3092\u5bfe\u8c61\u3068\u3059\u308b\u30c7\u30b7\u30eb\u5206\u6790\u306b\u306f\u3001<span class=\"bold\">\u9867\u5ba2\u304c\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u7406\u7531\u3084\u6e80\u8db3\u5ea6\u306a\u3069\u306f\u5206\u6790\u3067\u304d\u306a\u3044<\/span>\u3068\u3044\u3046\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u304c\u5546\u54c1\u306e\u8cfc\u5165\u3092\u6c7a\u5b9a\u3059\u308b\u306b\u306f\u3001\u4fa1\u683c\u3060\u3051\u3067\u306f\u306a\u304f\u54c1\u8cea\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u7528\u5ea6\u306a\u3069\u3001\u305f\u304f\u3055\u3093\u306e\u8981\u7d20\u304c\u5f71\u97ff\u3059\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3001\u9577\u671f\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8003\u3048\u308b\u306b\u306f\u3001\u30c7\u30b7\u30eb\u5206\u6790\u3060\u3051\u3067\u306f\u5341\u5206\u306a\u60c5\u5831\u3092\u5f97\u3089\u308c\u307e\u305b\u3093\u3002\u307b\u304b\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3082\u6d3b\u7528\u3057\u306a\u304c\u3089<span class=\"marker-under bold\">\u300c\u306a\u305c\u9867\u5ba2\u306f\u81ea\u793e\u306e\u5546\u54c1\u3092\u9078\u3093\u3060\u306e\u304b\u300d\u300c\u62b1\u3048\u3066\u3044\u308b\u60a9\u307f\u3084\u554f\u984c\u306f\u306a\u306b\u304b\u300d\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u8996\u70b9\u304b\u3089\u8003\u3048\u308b\u5fc5\u8981<\/span>\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"RFM\">RFM\u5206\u6790<\/span><\/h3>\n<p><span class=\"bold\">\u300cRFM\u5206\u6790\u300d\u306f\u4e0b\u306e3\u3064\u306e\u6307\u6a19\u3092\u7528\u3044\u3066\u9867\u5ba2\u3092\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span>\u3067\u3059\u3002\u30c7\u30b7\u30eb\u5206\u6790\u3068\u540c\u3058\u304f\u3001\u81ea\u793e\u306e\u58f2\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u9867\u5ba2\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>Recency\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09\uff1a\u6700\u7d42\u8cfc\u5165\u65e5\u304c\u73fe\u5728\u306e\u65e5\u4ed8\u306b\u8fd1\u3044\u307b\u3069\u512a\u826f\u9867\u5ba2<\/li>\n<li>Frequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\uff1a\u8cfc\u5165\u983b\u5ea6\u304c\u9ad8\u3044\u307b\u3069\u512a\u826f\u9867\u5ba2<\/li>\n<li>Monetary\uff08\u8cfc\u5165\u91d1\u984d\uff09\uff1a\u7d2f\u8a08\u8cfc\u5165\u91d1\u984d\u304c\u5927\u304d\u3044\u307b\u3069\u512a\u826f\u9867\u5ba2<\/li>\n<\/ul>\n<p><span class=\"bold\">\u512a\u826f\u9867\u5ba2\u3092\u767a\u898b<\/span>\u3059\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001<span class=\"marker-under bold\">\u4eca\u5f8c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6b21\u7b2c\u3067\u512a\u826f\u9867\u5ba2\u306b\u306a\u308a\u3046\u308b\u30b0\u30eb\u30fc\u30d7\u3092\u898b\u3064\u3051\u3089\u308c\u308b<\/span>\u3053\u3068\u3082\u3001RFM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3066\u6574\u7406\u3059\u308b\u3053\u3068\u3067\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u304a\u3053\u306a\u3048\u308b\u305f\u3081\u3001\u30b3\u30b9\u30c8\u3092\u6291\u3048\u306a\u304c\u3089\u58f2\u4e0a\u306e\u5411\u4e0a\u3092\u56f3\u308c\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-7\">\u307e\u3068\u3081\uff1a\u9867\u5ba2\u306e\u884c\u52d5\u5206\u6790\u3092\u30d2\u30f3\u30c8\u306b\u58f2\u4e0a\u3092\u4f38\u3070\u305d\u3046<\/span><\/h2>\n<ul class=\"bold\">\n<li>\u9867\u5ba2\u306e\u884c\u52d5\u5206\u6790\u3092\u6d3b\u7528\u3059\u308c\u3070\u81ea\u793e\u306b\u3068\u3063\u3066\u597d\u307e\u3057\u3044\u884c\u52d5\u3092\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u308b<\/li>\n<li>\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u8df5\u3067\u304d\u3001\u58f2\u4e0a\u3084\u696d\u7e3e\u306e\u30a2\u30c3\u30d7\u304c\u671f\u5f85\u3067\u304d\u308b<\/li>\n<li>\u9867\u5ba2\u306e\u884c\u52d5\u5206\u6790\u306b\u306fCTB\u5206\u6790\u30fb\u30c7\u30b7\u30eb\u5206\u6790\u30fbRFM\u5206\u6790\u304c\u6709\u52b9<\/li>\n<\/ul>\n<p>\u8fd1\u5e74\u306f\u3055\u307e\u3056\u307e\u306a\u65b0\u3057\u3044\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u6b21\u3005\u3068\u767b\u5834\u3057\u3066\u3044\u307e\u3059\u3002\u4ee5\u524d\u3088\u308a\u3082\u9867\u5ba2\u4e00\u4eba\u4e00\u4eba\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u6c42\u3081\u3089\u308c\u308b\u4e2d\u3067\u3001\u884c\u52d5\u5206\u6790\u306f\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3067\u304d\u308b\u5f37\u3044\u5473\u65b9\u3067\u3059\u3002<\/p>\n<p><span class=\"marker-under bold\">\u884c\u52d5\u5206\u6790\u306e\u7d50\u679c\u3092\u3082\u3068\u306b\u9867\u5ba2\u3068\u5411\u304d\u5408\u3046\u3053\u3068\u3067\u3001\u3088\u308a\u591a\u304f\u306e\u6210\u679c\u3092\u4e0a\u3052\u3089\u308c\u308b<\/span>\u3067\u3057\u3087\u3046\u3002\u307e\u3060\u884c\u52d5\u5206\u6790\u3092\u5c0e\u5165\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u3053\u306e\u6a5f\u4f1a\u306b\u53d6\u308a\u5165\u308c\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-kokyaku-koudou-bunnseki\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_780x260.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/data-analysis\/\">\u30c7\u30fc\u30bf\u5206\u6790<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/kokyaku-bunseki\/\">\u9867\u5ba2\u5206\u6790<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u5e97\u8217\u7d4c\u55b6\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u306e\u8996\u70b9\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3068\u3066\u3082\u5927\u5207\u3067\u3059\u3002\u9867\u5ba2\u306e\u610f\u898b\u3092\u805e\u304f\u3053\u3068\u306f\u96e3\u3057\u3044\u3067\u3059\u304c\u3001\u8003\u3048\u3092\u63a8\u6e2c\u3059\u308b\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u300c\u884c\u52d5\u5206\u6790\u300d\u3067\u3059\u3002\u9867\u5ba2\u306e\u884c\u52d5\u3092\u7d30\u304b\u304f\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u8a00\u8449\u3060\u3051\u3067\u306f&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyaku-koudou-bunnseki\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":3714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[4],"tags":[31,38],"class_list":["post-3713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-analysis","tag-data-analysis","tag-kokyaku-bunseki"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=3713"}],"version-history":[{"count":6,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3713\/revisions"}],"predecessor-version":[{"id":3745,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3713\/revisions\/3745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/3714"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=3713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=3713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=3713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}