{"id":3708,"date":"2023-12-27T09:30:56","date_gmt":"2023-12-27T00:30:56","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyaku-koubai-bunnseki\/"},"modified":"2023-12-22T17:45:34","modified_gmt":"2023-12-22T08:45:34","slug":"kokyaku-koubai-bunnseki","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyaku-koubai-bunnseki\/","title":{"rendered":"\u9867\u5ba2\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306f\u60c5\u5831\u306e\u5b9d\u5eab\uff01\u50be\u5411\u3092\u898b\u6975\u3081\u3066\u4e8b\u696d\u767a\u5c55\u306b\u6d3b\u304b\u305d\u3046"},"content":{"rendered":"<p>\u9867\u5ba2\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306b\u306f\u3001\u4e8b\u696d\u3092\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002\u3068\u306f\u3044\u3048\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3066\u4e8b\u696d\u306b\u751f\u304b\u3059\u306b\u306f\u3069\u3046\u3059\u3079\u304d\u304b\u3001\u5177\u4f53\u7684\u306b\u308f\u304b\u3089\u306a\u3044\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306e\u91cd\u8981\u6027\u3068\u6d3b\u7528\u65b9\u6cd5\u3001\u6210\u529f\u306b\u3064\u306a\u304c\u308b\u5206\u6790\u624b\u6cd5<\/span>\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u9867\u5ba2\u8cfc\u8cb7\u30c7\u30fc\u30bf\u304b\u3089\u50be\u5411\u3092\u3064\u304b\u307f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-kokyaku-koubai-bunnseki\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_728x90.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u4e8b\u696d\u767a\u5c55\u306b\u5f79\u7acb\u3064\u9867\u5ba2\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3068\u306f<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u9867\u5ba2\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/a><ul><li><a href=\"#1\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u30e1\u30ea\u30c3\u30c81\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a\u7cbe\u5ea6\u306e\u5411\u4e0a<\/a><\/li><li><a href=\"#2\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u30e1\u30ea\u30c3\u30c82\uff1a\u8cfc\u8cb7\u50be\u5411\u306e\u628a\u63e1<\/a><\/li><li><a href=\"#3\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u30e1\u30ea\u30c3\u30c83\uff1a\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u7cbe\u67fb<\/a><\/li><\/ul><\/li><li><a href=\"#5\"><span class=\"toc_number toc_depth_1\">3<\/span> \u9867\u5ba2\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u7528\u3044\u305f5\u3064\u306e\u5206\u6790\u624b\u6cd5<\/a><ul><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790<\/a><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/a><\/li><li><a href=\"#i-5\"><span class=\"toc_number toc_depth_2\">3.3<\/span> \u30c7\u30b7\u30eb\u5206\u6790<\/a><\/li><li><a href=\"#RFM\"><span class=\"toc_number toc_depth_2\">3.4<\/span> RFM\u5206\u6790<\/a><\/li><li><a href=\"#CTB\"><span class=\"toc_number toc_depth_2\">3.5<\/span> CTB\u5206\u6790<\/a><\/li><\/ul><\/li><li><a href=\"#i-6\"><span class=\"toc_number toc_depth_1\">4<\/span> \u9867\u5ba2\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306e\u53d6\u5f97\u65b9\u6cd5<\/a><ul><li><a href=\"#POSEC\"><span class=\"toc_number toc_depth_2\">4.1<\/span> POS\u30c7\u30fc\u30bf\u30fbEC\u30b5\u30a4\u30c8\u306e\u8cfc\u8cb7\u5c65\u6b74<\/a><\/li><li><a href=\"#i-7\"><span class=\"toc_number toc_depth_2\">4.2<\/span> \u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u30fb\u30ad\u30e3\u30c3\u30b7\u30e5\u30ec\u30b9\u6c7a\u6e08<\/a><\/li><li><a href=\"#i-8\"><span class=\"toc_number toc_depth_2\">4.3<\/span> \u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u30fb\u4f1a\u54e1\u30ab\u30fc\u30c9<\/a><\/li><\/ul><\/li><li><a href=\"#i-9\"><span class=\"toc_number toc_depth_1\">5<\/span> \u307e\u3068\u3081\uff1a\u9867\u5ba2\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u4e8b\u696d\u306e\u6210\u9577\u306b\u3064\u306a\u3052\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u4e8b\u696d\u767a\u5c55\u306b\u5f79\u7acb\u3064\u9867\u5ba2\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3068\u306f<\/span><\/h2>\n<p><span class=\"bold\">\u300c\u9867\u5ba2\u8cfc\u8cb7\u30c7\u30fc\u30bf\u300d\u3068\u306f\u3001<\/span><span class=\"marker-under bold\">\u9867\u5ba2\u304c\u8cfc\u8cb7\u3057\u305f\u5546\u54c1\u306e\u8a73\u7d30\u3084\u4fa1\u683c\u30fb\u8cfc\u5165\u65e5\u6642\u30fb\u500b\u6570\u30fb\u6c7a\u6e08\u65b9\u6cd5\u306a\u3069\u306e\u60c5\u5831\u3092\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf<\/span>\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u306f\u4e8b\u696d\u3092\u512a\u4f4d\u306b\u9032\u3081\u308b\u3046\u3048\u3067\u8cb4\u91cd\u3067\u3042\u308a\u3001\u5206\u6790\u7d50\u679c\u306f\u4e8b\u696d\u306e\u53ce\u76ca\u62e1\u5927\u3084\u52b9\u679c\u7684\u306a\u8ca9\u4fc3\u6d3b\u52d5\u306e\u8003\u6848\u306a\u3069\u306b\u5f79\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u8cfc\u8cb7\u30c7\u30fc\u30bf\u304b\u3089\u9867\u5ba2\u306e\u884c\u52d5\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u5f97\u3089\u308c\u308b\u305f\u3081\u3001<span class=\"bold\">\u3069\u306e\u5546\u54c1\u304c\u4eba\u6c17\u3067\u3001\u3069\u306e\u5546\u54c1\u306e\u9673\u5217\u5834\u6240\u3092\u5909\u66f4\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u304b\u3001\u3068\u3044\u3063\u305f\u5728\u5eab\u7ba1\u7406\u306b\u3082\u6d3b\u7528\u53ef\u80fd<\/span>\u3067\u3059\u3002\u9867\u5ba2\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306e\u5206\u6790\u7d50\u679c\u306b\u3088\u3063\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u7af6\u4e89\u529b\u30a2\u30c3\u30d7\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-2\">\u9867\u5ba2\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/12\/kokyaku-koubai-bunnseki02.jpg\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-3710\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/12\/kokyaku-koubai-bunnseki02.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/12\/kokyaku-koubai-bunnseki02-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/12\/kokyaku-koubai-bunnseki02-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/12\/kokyaku-koubai-bunnseki02-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u9867\u5ba2\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u6b21\u306e3\u3064\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a\u7cbe\u5ea6\u306e\u5411\u4e0a<\/li>\n<li>\u8cfc\u8cb7\u50be\u5411\u306e\u628a\u63e1<\/li>\n<li>\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u7cbe\u67fb<\/li>\n<\/ul>\n<p>\u9867\u5ba2\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306f\u4e8b\u696d\u306e\u6210\u529f\u306b\u3064\u306a\u304c\u308b\u91cd\u8981\u306a\u60c5\u5831\u6e90\u3067\u3042\u308a\u3001\u3053\u308c\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u4e0a\u8a18\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3><span id=\"1\">\u30e1\u30ea\u30c3\u30c81\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a\u7cbe\u5ea6\u306e\u5411\u4e0a<\/span><\/h3>\n<p>\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3068\u9867\u5ba2\u7279\u6027\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001<span class=\"marker-under bold\">\u81ea\u793e\u3092\u5229\u7528\u3059\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u7279\u5fb4\u304c\u660e\u78ba\u306b<\/span>\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u307e\u3067\u306eWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u4e88\u7b97\u3092\u5e83\u544a\u914d\u4fe1\u306b\u5145\u3066\u3001\u52b9\u679c\u6e2c\u5b9a\u3092\u3057\u306a\u304c\u3089\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u63a2\u3063\u3066\u3044\u304f\u30b9\u30bf\u30a4\u30eb\u304c\u53d6\u3089\u308c\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u9867\u5ba2\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4e8b\u5b9f\u3092\u5143\u306b\u3057\u305f\u60c5\u5831\u3067\u3042\u308b\u305f\u3081\u3001\u8cfc\u8cb7\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5bfe\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001<span class=\"marker-under bold\">\u7121\u99c4\u306a\u5e83\u544a\u8cbb\u7528\u306e\u524a\u6e1b\u3084\u8cfc\u8cb7\u610f\u5411\u304c\u9ad8\u3044\u6f5c\u5728\u9867\u5ba2\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3061\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u304c\u5411\u4e0a<\/span>\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"2\">\u30e1\u30ea\u30c3\u30c82\uff1a\u8cfc\u8cb7\u50be\u5411\u306e\u628a\u63e1<\/span><\/h3>\n<p><span class=\"marker-under bold\">\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306f\u3001\u9867\u5ba2\u306b\u3088\u308b\u5546\u54c1\u306e\u8cfc\u8cb7\u50be\u5411\u3084\u58f2\u4e0a\u63a8\u79fb\u3092\u53ef\u8996\u5316\u3059\u308b\u3046\u3048\u3067\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n<p>\u4f8b\u3048\u3070\u300c\u5546\u54c1A\u3092\u8cb7\u3046\u4eba\u306f\u5546\u54c1B\u3082\u8cfc\u5165\u3057\u3084\u3059\u3044\u300d\u3068\u308f\u304b\u308c\u3070\u3001\u5546\u54c1B\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u7d44\u307f\u5408\u308f\u305b\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u3067\u3001\u53ce\u76ca\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><span class=\"bold\">\u300c\u30b7\u30fc\u30ba\u30f3\u3054\u3068\u306b\u5546\u54c1A\u3068\u5546\u54c1B\u306e\u58f2\u4e0a\u304c\u5909\u52d5\u3059\u308b\u300d<\/span>\u3068\u3044\u3063\u305f\u5834\u5408\u306f\u3001\u5728\u5eab\u7ba1\u7406\u3084\u58f2\u308a\u5834\u4f5c\u308a\u306b\u304a\u3044\u3066\u9069\u5207\u306a\u5bfe\u7b56\u3092\u8b1b\u3058\u3084\u3059\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"3\">\u30e1\u30ea\u30c3\u30c83\uff1a\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u7cbe\u67fb<\/span><\/h3>\n<p><span class=\"bold\">\u9867\u5ba2\u76ee\u7dda\u3067\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3068<\/span><span class=\"marker-under bold\">\u9867\u5ba2\u30cb\u30fc\u30ba\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u5546\u54c1\u306e\u9700\u8981\u628a\u63e1\u3084\u751f\u7523\u306e\u6307\u91dd<\/span><span class=\"bold\">\u3068\u3057\u3066\u5f79\u7acb\u3066<\/span>\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u7cbe\u67fb\u306b\u3088\u308a\u3001\u65b0\u305f\u306a\u5546\u54c1\u306e\u958b\u767a\u3084\u65e2\u5b58\u5546\u54c1\u306e\u6539\u826f\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u306e\u8981\u671b\u306b\u5408\u81f4\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u308a\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u3053\u3068\u306f\u3001<span class=\"marker-under bold\">\u3055\u3089\u306a\u308b\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3060\u3051\u3067\u306a\u304f\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u306e\u30d5\u30a1\u30f3\u5316<\/span>\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h2><span id=\"5\">\u9867\u5ba2\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u7528\u3044\u305f5\u3064\u306e\u5206\u6790\u624b\u6cd5<\/span><\/h2>\n<p>\u9867\u5ba2\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u7528\u3044\u305f\u5206\u6790\u65b9\u6cd5\u3068\u3057\u3066\u3001\u6b21\u306e5\u7a2e\u985e\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790<\/li>\n<li>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/li>\n<li>\u30c7\u30b7\u30eb\u5206\u6790<\/li>\n<li>RFM\u5206\u6790<\/li>\n<li>CTB\u5206\u6790<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u5206\u6790\u624b\u6cd5\u306f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5206\u6790\u3059\u308bCRM\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u542b\u307e\u308c\u307e\u3059\u3002CRM\u306f\u300cCustomer Relationship Management\u300d\u306e\u7565\u3067\u3001\u65e5\u672c\u8a9e\u3067\u300c\u9867\u5ba2\u7ba1\u7406\u95a2\u4fc2\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u305e\u308c\u306e\u5206\u6790\u624b\u6cd5\u3092\u6d3b\u7528\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u7acb\u6848\u30fb\u5b9f\u884c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-3\">\u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790<\/span><\/h3>\n<p><span class=\"bold\">\u300c\u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790\u300d\u306f\u9867\u5ba2\u306e\u8cb7\u3044\u7269\u304b\u3054\uff08\u30d0\u30b9\u30b1\u30c3\u30c8\uff09\u306e\u4e2d\u3092\u5206\u6790\u3059\u308b\u65b9\u6cd5<\/span>\u3067\u3001POS\u30c7\u30fc\u30bf\u3084EC\u30b5\u30a4\u30c8\u306e\u8cfc\u5165\u5c65\u6b74\u3092\u3082\u3068\u306b\u3001\u540c\u3058\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u8cfc\u5165\u3055\u308c\u3066\u3044\u308b\u5546\u54c1\u3092\u767a\u898b\u3057\u307e\u3059\u3002<\/p>\n<p>\u30bb\u30c3\u30c8\u3067\u8cfc\u5165\u3055\u308c\u3084\u3059\u3044\u5546\u54c1\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u898b\u3064\u3051\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u305f\u58f2\u308a\u5834\u5c55\u958b\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u6700\u9069\u5316\u304c\u53ef\u80fd\u3067\u3059\u3002<span class=\"marker-under bold\">\u9867\u5ba2\u304c\u4e00\u5ea6\u306b\u8cfc\u5165\u3059\u308b\u5546\u54c1\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u628a\u63e1\u3057\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u6a5f\u4f1a\u3092\u6700\u5927\u9650\u306b\u5897\u3084\u3059\u3053\u3068\u3067\u3001\u5e73\u5747\u5ba2\u5358\u4fa1\u306e\u5411\u4e0a\u304c\u671f\u5f85<\/span>\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-4\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/span><\/h3>\n<p><span class=\"bold\">\u300c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u300d\u306f\u5e74\u9f62\u3084\u6027\u5225\u3001\u5c45\u4f4f\u5730\u306a\u3069\u306e\u8981\u56e0\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u624b\u6cd5<\/span>\u3067\u3059\u3002\u5206\u6790\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b4\u7a2e\u985e\u306e\u5909\u6570\u3092\u4f7f\u3063\u3066\u304a\u3053\u306a\u3044\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u5730\u7406\u7684\u5909\u6570\uff1a\u56fd\u30fb\u5730\u57df\u30fb\u90fd\u5e02\u30fb\u4eba\u53e3\u30fb\u6c17\u5019\u30fb\u5b97\u6559\u306a\u3069<\/li>\n<li>\u4eba\u53e3\u52d5\u614b\u5909\u6570\uff1a\u6027\u5225\u30fb\u5e74\u9f62\u30fb\u8077\u696d\u30fb\u6240\u5f97\u30fb\u5bb6\u65cf\u69cb\u6210\u306a\u3069<\/li>\n<li>\u5fc3\u7406\u7684\u5909\u6570\uff1a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30fb\u4fa1\u5024\u89b3\u306a\u3069<\/li>\n<li>\u884c\u52d5\u5909\u6570\uff1a\u6642\u9593\u30fb\u66dc\u65e5\u30fb\u983b\u5ea6\u30fb\u7d4c\u8def\u306a\u3069<\/li>\n<\/ul>\n<p>\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u81ea\u793e\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u4eba\u7269\u306e\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u308a\u3084\u3059\u304f\u306a\u308a\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u9069\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5b9f\u884c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001<span class=\"marker-under bold\">\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u7279\u5b9a\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u9867\u5ba2\u306e\u7279\u6027\u3092\u7d30\u304b\u304f\u5206\u6790<\/span>\u3057\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u7acb\u6848\u306b\u3082\u5f79\u7acb\u3064\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-5\">\u30c7\u30b7\u30eb\u5206\u6790<\/span><\/h3>\n<p><span class=\"bold\">\u300c\u30c7\u30b7\u30eb\u5206\u6790\u300d\u306f\u8cfc\u8cb7\u91d1\u984d\u3092\u3082\u3068\u306b\u306e\u9ad8\u3044\u9806\u306b\u9867\u5ba2\u309210\u7b49\u5206\u3057\u3001\u5404\u30b0\u30eb\u30fc\u30d7\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5<\/span>\u3067\u3059\u3002\u30c7\u30b7\u30eb\u5206\u6790\u306b\u3088\u3063\u3066\u5404\u30b0\u30eb\u30fc\u30d7\u306e\u58f2\u4e0a\u6bd4\u7387\u3092\u7b97\u51fa\u3057\u3001\u58f2\u4e0a\u306e\u4e3b\u8981\u306a\u90e8\u5206\u3092\u5360\u3081\u308b\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u69cb\u6210\u6bd4\u304c\u9ad8\u3044\u9867\u5ba2\u5c64\u306b\u5bfe\u3057\u3001<span class=\"marker-under bold\">\u96c6\u4e2d\u7684\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5b9f\u65bd\u3084\u30af\u30fc\u30dd\u30f3\u914d\u5e03\u306a\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u306e\u6700\u5927\u5316\u304c\u898b\u8fbc\u3081\u308b<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"RFM\">RFM\u5206\u6790<\/span><\/h3>\n<p><span class=\"bold\">\u300cRFM\u5206\u6790\u300d\u306f\u3001Recency \uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09\u30fbFrequency\uff08\u8cfc\u5165\u56de\u6570\uff09\u30fbMonetary \uff08\u8cfc\u5165\u91d1\u984d\uff09\u306e3\u3064\u306e\u6307\u6a19\u3067\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3059\u308b\u5206\u6790\u624b\u6cd5<\/span>\u3067\u3059\u3002\u9867\u5ba2\u306f\u3001\u512a\u826f\u9867\u5ba2\u30fb\u5b89\u5b9a\u9867\u5ba2\u30fb\u4f11\u7720\u9867\u5ba2\u30fb\u65b0\u898f\u9867\u5ba2\u30fb\u96e2\u53cd\u9867\u5ba2\u306a\u3069\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>RFM\u5206\u6790\u3067\u306f\u3001\u6700\u7d42\u306e\u8cfc\u5165\u65e5\u304c\u76f4\u8fd1\u3067\u3042\u308b\u3001\u8cfc\u5165\u56de\u6570\u304c\u591a\u3044\u3001\u8cfc\u5165\u91d1\u984d\u304c\u591a\u3044\u307b\u3069\u3001\u512a\u826f\u9867\u5ba2\u3068\u3057\u3066\u5224\u65ad\u3057\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u306e\u30b0\u30eb\u30fc\u30d7\u5225\u306b\u9069\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u3067\u3001<span class=\"marker-under bold\">\u65bd\u7b56\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u307e\u308b\u307b\u304b\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308b<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"CTB\">CTB\u5206\u6790<\/span><\/h3>\n<p><span class=\"bold\">\u300cCTB\u5206\u6790\u300d\u306f\u3001\u30ab\u30c6\u30b4\u30ea\u30fc\uff08Category\uff09\u30fb\u30c6\u30a4\u30b9\u30c8\uff08Taste\uff09\u30fb\u30d6\u30e9\u30f3\u30c9\uff08Brand\uff09\u306e3\u3064\u306e\u6307\u6a19\u3092\u3082\u3068\u306b\u3057\u305f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u624b\u6cd5<\/span>\u3067\u3059\u3002\u5404\u6307\u6a19\u3067\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001<span class=\"marker-under bold\">\u5177\u4f53\u7684\u306a\u9867\u5ba2\u306e\u597d\u307f\u3084\u4eca\u5f8c\u8cfc\u8cb7\u3059\u308b\u5546\u54c1\u3092\u4e88\u6e2c\u3057\u3084\u3059\u304f<\/span>\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5206\u985e\u306e\u4f8b\u306f\u3001\u305d\u308c\u305e\u308c\u6b21\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u30ab\u30c6\u30b4\u30ea\u30fc\uff1a\u98df\u54c1\u30fb\u6d0b\u670d\u306a\u3069\u5927\u5206\u985e\u304b\u3089\u3001\u5a66\u4eba\u670d\u30fb\u30da\u30c3\u30c8\u7528\u54c1\u306a\u3069\u4e2d\u5206\u985e\u307e\u3067\u3092\u542b\u3080<\/li>\n<li>\u30c6\u30a4\u30b9\u30c8\uff1a\u8272\u30fb\u30b5\u30a4\u30ba\u30fb\u30c7\u30b6\u30a4\u30f3\u30fb\u6a21\u69d8\u306a\u3069<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\uff1a\u30d6\u30e9\u30f3\u30c9\u3084\u30e1\u30fc\u30ab\u30fc\u306e\u597d\u307f\u3001\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u306a\u3069<\/li>\n<\/ul>\n<p>CTB\u5206\u6790\u306f\u3001\u8cfc\u8cb7\u5c65\u6b74\u306e\u306a\u304b\u3067\u3082\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5b9f\u5e97\u8217\u3088\u308a\u3082\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u304c\u6b8b\u308a\u3084\u3059\u3044\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3067\u5c0e\u5165\u3057\u3084\u3059\u3044\u5206\u6790\u624b\u6cd5\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-6\">\u9867\u5ba2\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306e\u53d6\u5f97\u65b9\u6cd5<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/12\/kokyaku-koubai-bunnseki03.jpg\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-3711\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/12\/kokyaku-koubai-bunnseki03.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/12\/kokyaku-koubai-bunnseki03-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/12\/kokyaku-koubai-bunnseki03-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/12\/kokyaku-koubai-bunnseki03-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u9867\u5ba2\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b3\u3064\u306e\u65b9\u6cd5\u3067\u53d6\u5f97\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>POS\u30c7\u30fc\u30bf\u30fbEC\u30b5\u30a4\u30c8\u306e\u8cfc\u8cb7\u5c65\u6b74<\/li>\n<li>\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u30fb\u30ad\u30e3\u30c3\u30b7\u30e5\u30ec\u30b9\u6c7a\u6e08<\/li>\n<li>\u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u30fb\u4f1a\u54e1\u30ab\u30fc\u30c9<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u65b9\u6cd5\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u306e\u55dc\u597d\u3084\u884c\u52d5\u3092\u7406\u89e3\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6700\u9069\u5316\u306b\u3064\u306a\u3052\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"POSEC\">POS\u30c7\u30fc\u30bf\u30fbEC\u30b5\u30a4\u30c8\u306e\u8cfc\u8cb7\u5c65\u6b74<\/span><\/h3>\n<p>POS\u30c7\u30fc\u30bf\u3084EC\u30b5\u30a4\u30c8\u306e\u8cfc\u8cb7\u5c65\u6b74\u304b\u3089\u3001<span class=\"bold\">\u8cfc\u5165\u3057\u305f\u5546\u54c1\u3084\u8cfc\u5165\u65e5\u6642\u30fb\u500b\u6570\u3068\u3044\u3063\u305f\u3001\u9867\u5ba2\u306e\u5b9f\u969b\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u95a2\u3059\u308b\u60c5\u5831<\/span>\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001POS\u30ec\u30b8\u3092\u53d6\u308a\u6271\u3046\u5b9f\u5e97\u8217\u3068EC\u30b5\u30a4\u30c8\u306e\u8cfc\u8cb7\u5c65\u6b74\u3092\u7d71\u5408\u3057\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3044\u305a\u308c\u304b\u3092\u5229\u7528\u3057\u305f\u3053\u3068\u306e\u306a\u3044\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u9650\u5b9a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5b9f\u65bd\u3084\u30af\u30fc\u30dd\u30f3\u306e\u914d\u5e03\u306a\u3069\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u306b\u5b9f\u5e97\u8217\uff08\u30aa\u30d5\u30e9\u30a4\u30f3\uff09\u3068EC\u30b5\u30a4\u30c8\uff08\u30aa\u30f3\u30e9\u30a4\u30f3\uff09\u306e\u4e21\u65b9\u306e\u5229\u7528\u3092\u4fc3\u3057\u3001LTV\u306e\u5411\u4e0a<\/span>\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-7\">\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u30fb\u30ad\u30e3\u30c3\u30b7\u30e5\u30ec\u30b9\u6c7a\u6e08<\/span><\/h3>\n<p>\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u3084\u30ad\u30e3\u30c3\u30b7\u30e5\u30ec\u30b9\u6c7a\u6e08\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001<span class=\"bold\">\u8cfc\u8cb7\u5c65\u6b74\u306b\u52a0\u3048\u3001\u5e74\u9f62\u3084\u6027\u5225\u3068\u3044\u3063\u305f\u9867\u5ba2\u60c5\u5831\u3092\u53d6\u5f97<\/span>\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7d30\u304b\u304f\u5206\u985e\u3057\u3066\u652f\u6255\u3044\u50be\u5411\u3092\u7406\u89e3\u3057\u3001\u7279\u5b9a\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u5fc3\u3092\u6301\u3064\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u7279\u5b9a\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3><span id=\"i-8\">\u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u30fb\u4f1a\u54e1\u30ab\u30fc\u30c9<\/span><\/h3>\n<p>\u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u3084\u4f1a\u54e1\u30ab\u30fc\u30c9\u3092\u5c0e\u5165\u3059\u308b\u3068\u3001<span class=\"bold\">\u9867\u5ba2\u306e\u5229\u7528\u5c65\u6b74\u304b\u3089\u3001\u6c7a\u6e08\u91d1\u984d\u3084\u65e5\u6642\u306e\u30c7\u30fc\u30bf\u3092\u53d6\u5f97<\/span>\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30ab\u30fc\u30c9\u767b\u9332\u6642\u306b\u5165\u529b\u3059\u308b\u9867\u5ba2\u306e\u5c5e\u6027\u3068\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u639b\u3051\u5408\u308f\u305b\u305f\u3001\u8a73\u7d30\u306a\u5206\u6790\u3082\u304a\u3053\u306a\u3048\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3001<span class=\"marker-under bold\">\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u9069\u3057\u305f\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u53ef\u80fd<\/span>\u3067\u3059\u3002<\/p>\n<p>\u4f1a\u54e1\u7279\u5178\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u901a\u3058\u3066\u9867\u5ba2\u5fe0\u8aa0\u5ea6\u3092\u9ad8\u3081\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u5897\u52a0\u304c\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"i-9\">\u307e\u3068\u3081\uff1a\u9867\u5ba2\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u4e8b\u696d\u306e\u6210\u9577\u306b\u3064\u306a\u3052\u3088\u3046<\/span><\/h2>\n<ul class=\"bold\">\n<li>\u9867\u5ba2\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306f\u3001\u4e8b\u696d\u306e\u6210\u9577\u306b\u3064\u306a\u304c\u308b\u91cd\u8981\u306a\u60c5\u5831\u6e90<\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a\u3084\u8cfc\u8cb7\u50be\u5411\u306e\u628a\u63e1\u3001\u30cb\u30fc\u30ba\u306e\u8abf\u67fb\u306b\u5f79\u7acb\u3064<\/li>\n<li>\u9867\u5ba2\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306f\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u3067\u53d6\u5f97\u53ef\u80fd<\/li>\n<\/ul>\n<p>\u9867\u5ba2\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3068\u306f\u9867\u5ba2\u304c\u8cfc\u8cb7\u3057\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3067\u3042\u308a\u3001\u4e8b\u696d\u306e\u62e1\u5927\u3084\u8ca9\u4fc3\u52b9\u679c\u306e\u8003\u6848\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306f\u3055\u307e\u3056\u307e\u306a\u7d4c\u8def\u304b\u3089\u53d6\u5f97\u3067\u304d\u3001\u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790\u3084\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3001\u30c7\u30b7\u30eb\u5206\u6790\u306a\u3069\u306e\u624b\u6cd5\u3092\u7528\u3044\u305f\u5206\u6790\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3066\u6d3b\u7528\u3057\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-kokyaku-koubai-bunnseki\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_780x260.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/data-analysis\/\">\u30c7\u30fc\u30bf\u5206\u6790<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/marketing\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/kokyaku-bunseki\/\">\u9867\u5ba2\u5206\u6790<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u9867\u5ba2\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306b\u306f\u3001\u4e8b\u696d\u3092\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002\u3068\u306f\u3044\u3048\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3066\u4e8b\u696d\u306b\u751f\u304b\u3059\u306b\u306f\u3069\u3046\u3059\u3079\u304d\u304b\u3001\u5177\u4f53\u7684\u306b\u308f\u304b\u3089\u306a\u3044\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002 \u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u9867\u5ba2\u8cfc\u8cb7\u30c7&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyaku-koubai-bunnseki\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":3709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[4],"tags":[31,27,38],"class_list":["post-3708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-analysis","tag-data-analysis","tag-marketing","tag-kokyaku-bunseki"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=3708"}],"version-history":[{"count":3,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3708\/revisions"}],"predecessor-version":[{"id":3748,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3708\/revisions\/3748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/3709"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=3708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=3708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=3708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}