{"id":3531,"date":"2023-11-01T09:30:26","date_gmt":"2023-11-01T00:30:26","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki\/pojishoningu-mappu-to-ha\/"},"modified":"2023-10-31T14:35:09","modified_gmt":"2023-10-31T05:35:09","slug":"pojishoningu-mappu-to-ha","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki\/pojishoningu-mappu-to-ha\/","title":{"rendered":"\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3067\u81ea\u793e\u306e\u5f37\u307f\u304c\u308f\u304b\u308b\uff01\u4f5c\u308a\u65b9\u30924\u30b9\u30c6\u30c3\u30d7\u3067\u89e3\u8aac"},"content":{"rendered":"<p><span class=\"bold marker-under\">\u300c\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u300d\u3068\u306f\u81ea\u793e\u306e\u73fe\u72b6\u3092\u628a\u63e1\u3057\u3001\u6539\u5584\u70b9\u3092\u898b\u3044\u3060\u305b\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u3072\u3068\u3064<\/span>\u3067\u3059\u3002\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u308b\u4f01\u696d\u306e\u591a\u304f\u304c\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u63a1\u7528\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u6d3b\u304b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306b\u95a2\u5fc3\u304c\u3042\u3063\u3066\u3082\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u624b\u9806\u3067\u4f5c\u6210\u3057\u3066\u6d3b\u7528\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u60a9\u3093\u3067\u3044\u308b\u65b9\u3082\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u3002<br \/>\n\u305d\u3053\u3067\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306b\u95a2\u3059\u308b\u6b21\u306e\u9805\u76ee\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li class=\"bold\">\u6982\u8981<\/li>\n<li class=\"bold\">\u6d3b\u7528\u65b9\u6cd5<\/li>\n<li class=\"bold\">\u57fa\u672c\u7684\u306a\u4f5c\u6210\u65b9\u6cd5<\/li>\n<\/ul>\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306e\u8a73\u7d30\u3092\u77e5\u308a\u305f\u3044\u65b9\u3084\u7591\u554f\u306e\u3042\u308b\u65b9\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-pojishoningu-mappu-to-ha\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_728x90.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306f\u7af6\u5408\u4ed6\u793e\u3068\u306e\u533a\u5225\u5316\u306b\u5f79\u7acb\u3064<\/a><\/li><li><a href=\"#4\"><span class=\"toc_number toc_depth_1\">2<\/span> \u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b4\u3064\u306e\u624b\u9806<\/a><ul><li><a href=\"#1KBF\"><span class=\"toc_number toc_depth_2\">2.1<\/span> 1.\u30bf\u30fc\u30b2\u30c3\u30c8\u306eKBF\u3092\u6d17\u3044\u51fa\u3059<\/a><\/li><li><a href=\"#2KBF\"><span class=\"toc_number toc_depth_2\">2.2<\/span> 2.\u6700\u91cd\u8981KBF\u3092\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3059\u308b<\/a><\/li><li><a href=\"#3KBF\"><span class=\"toc_number toc_depth_2\">2.3<\/span> 3.\u81ea\u793e\u3068\u7af6\u5408\u4ed6\u793e\u306eKBF\u3092\u8a55\u4fa1\u3057\u307e\u3068\u3081\u308b<\/a><\/li><li><a href=\"#KBF2\"><span class=\"toc_number toc_depth_2\">2.4<\/span> \u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306bKBF\u30922\u3064\u9078\u629e\u3057\u3066\u30d7\u30ed\u30c3\u30c8\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">3<\/span> \u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/a><ul><li><a href=\"#2\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u72ec\u7acb\u3057\u305f\u8981\u7d20\u30922\u8ef8\u306b\u9078\u3076<\/a><\/li><li><a href=\"#KBF\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u91cd\u8981\u5ea6\u306e\u9ad8\u3044KBF\u3092\u8ef8\u306b\u8a2d\u5b9a\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081\uff1a\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3067\u81ea\u793e\u3092\u6210\u529f\u306b\u5c0e\u3053\u3046<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306f\u7af6\u5408\u4ed6\u793e\u3068\u306e\u533a\u5225\u5316\u306b\u5f79\u7acb\u3064<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3551\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/pojishoningu-mappu-to-ha02.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/pojishoningu-mappu-to-ha02.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/pojishoningu-mappu-to-ha02-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/pojishoningu-mappu-to-ha02-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/pojishoningu-mappu-to-ha02-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u300c\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u300d\u3068\u306f\u3001<span class=\"bold marker-under\">\u7e26\u3068\u6a2a\u306e\u8ef8\u3067\u4f5c\u6210\u3057\u305f\u30de\u30c8\u30ea\u30af\u30b9\u306b\u81ea\u793e\u3084\u7af6\u5408\u4ed6\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u914d\u7f6e\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span>\u3067\u3059\u3002<\/p>\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u3068\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u3084\u7af6\u5408\u4ed6\u793e\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u8996\u899a\u7684\u306b\u7406\u89e3\u3067\u304d\u308b\u305f\u3081\u3001\u6709\u5229\u306a\u7acb\u3061\u4f4d\u7f6e\u3092\u898b\u3064\u3051\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306f\u65e2\u5b58\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u3001\u65b0\u898f\u4e8b\u696d\u306e\u7acb\u3061\u4e0a\u3052\u3001\u65b0\u5546\u54c1\u306e\u958b\u767a\u306a\u3069\u3092\u304a\u3053\u306a\u3046\u969b\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u4f5c\u6210\u624b\u9806\u3092\u5b66\u3093\u3067\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a\u3092\u304a\u3053\u306a\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"4\">\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b4\u3064\u306e\u624b\u9806<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3552\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/pojishoningu-mappu-to-ha03.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/pojishoningu-mappu-to-ha03.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/pojishoningu-mappu-to-ha03-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/pojishoningu-mappu-to-ha03-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/pojishoningu-mappu-to-ha03-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306f\u4ee5\u4e0b\u306e4\u30b9\u30c6\u30c3\u30d7\u3067\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n<ol>\n<li class=\"bold\">\u30bf\u30fc\u30b2\u30c3\u30c8\u306eKBF\u3092\u6d17\u3044\u51fa\u3059<\/li>\n<li class=\"bold\">\u6700\u91cd\u8981KBF\u3092\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3059\u308b<\/li>\n<li class=\"bold\">\u81ea\u793e\u3068\u7af6\u5408\u4ed6\u793e\u306eKBF\u3092\u6bd4\u8f03\u3059\u308b<\/li>\n<li class=\"bold\">\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306b\u30d7\u30ed\u30c3\u30c8\u3059\u308b<\/li>\n<\/ol>\n<h3><span id=\"1KBF\">1.\u30bf\u30fc\u30b2\u30c3\u30c8\u306eKBF\u3092\u6d17\u3044\u51fa\u3059<\/span><\/h3>\n<p>\u307e\u305a\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b<span class=\"bold marker-under\">\u9867\u5ba2\u306eKBF\uff08Key Buying Factor\uff1a\u8cfc\u8cb7\u6c7a\u5b9a\u8981\u56e0\uff09<\/span>\u3092\u6d17\u3044\u51fa\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><span class=\"bold\">KBF\u3068\u306f\u3001\u300c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u3092\u6c7a\u5b9a\u3065\u3051\u308b\u8981\u7d20\u300d<\/span>\u3067\u3059\u3002<br \/>\n\u4f8b\u3048\u3070\u3001\u5546\u54c1\u3092\u9078\u3076\u969b\u306b\u4fa1\u683c\u304c\u5b89\u3044\u3082\u306e\u3092\u63a2\u3057\u305f\u308a\u3001\u53e3\u30b3\u30df\u304c\u3088\u3044\u5546\u54c1\u306e\u307b\u3046\u3092\u9078\u3093\u3060\u308a\u3059\u308b\u3053\u3068\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u307b\u304b\u306b\u3082\u5546\u54c1\u306e\u5229\u4fbf\u6027\u3001\u8010\u4e45\u6027\u3001\u5272\u5f15\u7387\u3001\u4fdd\u8a3c\u5185\u5bb9\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306aKBF\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"2KBF\">2.\u6700\u91cd\u8981KBF\u3092\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3059\u308b<\/span><\/h3>\n<p>\u6d17\u3044\u51fa\u3057\u305fKBF\u304b\u3089\u7279\u306b\u91cd\u8981\u306a\u8981\u7d20\u3092\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u307e\u3059\u3002KBF\u3092\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3059\u308b\u969b\u306b\u306f\u81ea\u793e\u306e\u512a\u4f4d\u6027\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u304b\u3089\u8cfc\u8cb7\u884c\u52d5\u306b\u5f71\u97ff\u3059\u308bKBF\u3092\u9078\u5b9a\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u6700\u91cd\u8981KBF\u306e\u9078\u5b9a\u304c\u96e3\u3057\u3044\u3068\u611f\u3058\u305f\u3089\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u306a\u3069\u3092\u5b9f\u65bd\u3057\u3066\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3093\u3060\u7406\u7531\u3092\u9867\u5ba2\u304b\u3089\u805e\u3044\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u30ea\u30a2\u30eb\u306a\u610f\u898b\u3092\u53c2\u8003\u306b\u3059\u308b\u3068\u3001\u3088\u308a\u660e\u78ba\u306aKBF\u3092\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"3KBF\">3.\u81ea\u793e\u3068\u7af6\u5408\u4ed6\u793e\u306eKBF\u3092\u8a55\u4fa1\u3057\u307e\u3068\u3081\u308b<\/span><\/h3>\n<p>\u81ea\u793e\u3068\u7af6\u5408\u4ed6\u793e\u306e\u5404KBF\u3092\u8a55\u4fa1\u3057\u3001\u78ba\u8a8d\u3057\u3084\u3059\u3044\u8868\u306a\u3069\u306b\u307e\u3068\u3081\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u8868\u306e\u3088\u3046\u306b5\u6bb5\u968e\u3067\u8a55\u4fa1\u3057\u305f\u308a\u300c\u3007\u00d7\u25b3\u300d\u306a\u3069\u306e\u8a18\u53f7\u3092\u4f7f\u7528\u3057\u305f\u308a\u3059\u308b\u3068\u3001\u5177\u4f53\u7684\u3067\u308f\u304b\u308a\u3084\u3059\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<table>\n<tbody>\n<tr>\n<td class=\"bold\" style=\"width: 25%; height: auto;\">KBF<\/td>\n<td class=\"bold\" style=\"width: 25%; height: auto;\">\u81ea\u793e<\/td>\n<td class=\"bold\" style=\"width: 25%; height: auto;\">A\u793e<\/td>\n<td class=\"bold\" style=\"width: 25%; height: auto;\">B\u793e<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\">\u5546\u54c1\u306e\u54c1\u8cea<\/td>\n<td>5<\/td>\n<td>3<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\">\u8010\u4e45\u6027<\/td>\n<td>3<\/td>\n<td>2<\/td>\n<td>5<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\">\u5272\u5f15\u7387<\/td>\n<td>2<\/td>\n<td>3<\/td>\n<td>4<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\">\u53e3\u30b3\u30df<\/td>\n<td>5<\/td>\n<td>4<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\">\u4fdd\u8a3c\u5185\u5bb9<\/td>\n<td>4<\/td>\n<td>2<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\">\u30d6\u30e9\u30f3\u30c9\u529b<\/td>\n<td>3<\/td>\n<td>5<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td class=\"bold\">\u30c7\u30b6\u30a4\u30f3\u6027<\/td>\n<td>3<\/td>\n<td>4<\/td>\n<td>1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span id=\"KBF2\">\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306bKBF\u30922\u3064\u9078\u629e\u3057\u3066\u30d7\u30ed\u30c3\u30c8\u3059\u308b<\/span><\/h3>\n<p>\u5148\u307b\u3069\u307e\u3068\u3081\u305f\u81ea\u793e\u3068\u7af6\u5408\u4ed6\u793e\u306eKBF\u8868\u304b\u3089\u3001<span class=\"bold marker-under\">2\u8ef8\u9078\u629e\u3057\u3066\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u4f5c\u6210<\/span>\u3057\u307e\u3059\u3002<\/p>\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u4e0a\u306e\u7e26\u8ef8\u3068\u6a2a\u8ef8\u306b\u5fc5\u8981\u306aKBF\u3092\u7f6e\u304d\u3001\u5404\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u914d\u7f6e\u3057\u307e\u3057\u3087\u3046\u3002\u305d\u306e\u5f8c\u3001\u518d\u3073\u81ea\u793e\u3068\u7af6\u5408\u4ed6\u793e\u306e\u6bd4\u8f03\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u3067\u81ea\u793e\u304c\u4eca\u5f8c\u306e\u76ee\u6307\u3059\u3079\u304d\u65b9\u5411\u6027\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n<h4>\u5177\u4f53\u7684\u306a\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u6d3b\u7528\u4f8b<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3548\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/pojishoningu-mappu-to-ha04.png\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/pojishoningu-mappu-to-ha04.png 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/pojishoningu-mappu-to-ha04-300x200.png 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/pojishoningu-mappu-to-ha04-240x160.png 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/pojishoningu-mappu-to-ha04-90x60.png 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u4f8b\u3048\u3070\u4e0a\u8a18\u306eKBF\u30ea\u30b9\u30c8\u3092\u5143\u306b\u3001\u5973\u6027\u5411\u3051\u7f8e\u5bb9\u5bb6\u96fb\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>A\u793e\u88fd\u54c1\u306f\u30c7\u30b6\u30a4\u30f3\u6027\u304c4\u3067\u3059\u304c\u3001\u8010\u4e45\u6027\u306f2\u3067<span class=\"bold\">\u300c\u304a\u3057\u3083\u308c\u3060\u3051\u3069\u58ca\u308c\u3084\u3059\u3044\u300d<\/span>\u3068\u3044\u3046\u8a55\u4fa1\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u4e00\u65b9\u3067B\u793e\u88fd\u54c1\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u6027\u304c1\u3067\u3059\u304c\u8010\u4e45\u6027\u306f5\u3067\u3001<span class=\"bold\">\u300c\u304a\u3057\u3083\u308c\u3055\u306f\u7121\u3044\u304c\u4e08\u592b\u300d\u306a\u88fd\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306b\u81ea\u793e\u306e\u70b9\u6570\u3092\u5f53\u3066\u306f\u3081\u3066\u307f\u308b\u3068\u3001\u3069\u3061\u3089\u3082\u5e73\u5747\u7684\u3067\u3042\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u306d\u3002<\/p>\n<p>\u3053\u306e\u7d50\u679c\u3092\u3082\u3068\u306b\u3001\u9867\u5ba2\u306e\u53e3\u30b3\u30df\u3084\u30ec\u30d3\u30e5\u30fc\u3001\u5b9f\u969b\u306e\u5b9f\u7e3e\u3092\u52a0\u5473\u3057\u3066\u3069\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u306e\u88fd\u54c1\u304c\u6700\u3082\u8a55\u4fa1\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u5224\u65ad\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001<span class=\"bold marker-under\">\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u88fd\u54c1\u306b\u5bfe\u3057\u3066\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u5546\u54c1\u958b\u767a\u3084\u6539\u826f\u306b\u53cd\u6620\u3067\u304d\u308b<\/span>\u306e\u3067\u3059\u3002<\/p>\n<h2><span id=\"i-2\">\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3553\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/pojishoningu-mappu-to-ha05.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/pojishoningu-mappu-to-ha05.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/pojishoningu-mappu-to-ha05-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/pojishoningu-mappu-to-ha05-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/pojishoningu-mappu-to-ha05-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u81ea\u793e\u30fb\u7af6\u5408\u4ed6\u793e\u306e\u5e02\u5834\u5185\u3067\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u8996\u899a\u7684\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u81ea\u793e\u306b\u6709\u5229\u306a\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u767a\u898b\u3057\u3084\u3059\u304f\u306a\u308b\u305f\u3081\u3001\u5e02\u5834\u6226\u7565\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u9032\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u3082\u3001\u3053\u306e\u7ae0\u3067\u306f\u4f5c\u6210\u6642\u306b\u8003\u616e\u3059\u3079\u304d2\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"2\">\u72ec\u7acb\u3057\u305f\u8981\u7d20\u30922\u8ef8\u306b\u9078\u3076<\/span><\/h3>\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u969b\u306b\u306f<span class=\"bold marker-under\">\u76f8\u95a2\u6027\u306e\u4f4e\u3044\u3001\u72ec\u7acb\u3057\u305f2\u3064\u306e\u8981\u7d20<\/span>\u3092\u8ef8\u306b\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u3068\u304d\u3001\u4fa1\u683c\u3068\u54c1\u8cea\u306a\u3069\u306e\u76f8\u95a2\u6027\u304c\u9ad8\u3044\u8981\u7d20\u30922\u8ef8\u306b\u9078\u3076\u3068\u3001\u30de\u30c3\u30d7\u4e0a\u3067\u306f\u53f3\u80a9\u4e0a\u304c\u308a\u306e\u76f4\u7dda\u4e0a\u306b\u30dd\u30b8\u30b7\u30e7\u30f3\u304c\u96c6\u307e\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u7d50\u679c\u7684\u306b<span class=\"bold\">1\u8ef8\u3057\u304b\u4f7f\u7528\u3057\u3066\u3044\u306a\u3044\u72b6\u614b<\/span>\u3067\u3042\u308a\u3001\u5177\u4f53\u7684\u306a\u5206\u6790\u7d50\u679c\u304c\u5f97\u3089\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u524d\u8ff0\u3057\u305f\u300c\u4fa1\u683c\u3068\u54c1\u8cea\u300d\u3067\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u305f\u3068\u3057\u3066\u3082\u3001\u300c\u4f4e\u54c1\u8cea\u306a\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u4f1a\u793e\u306f\u4fa1\u683c\u5e2f\u304c\u4f4e\u3044\u300d\u300c\u9ad8\u54c1\u8cea\u306a\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u4f1a\u793e\u306f\u4fa1\u683c\u5e2f\u304c\u9ad8\u3044\u300d\u3068\u3001\u4e00\u822c\u7684\u306b\u5f53\u7136\u3060\u3068\u3044\u308f\u308c\u308b\u3088\u3046\u306a\u60c5\u5831\u3057\u304b\u5f97\u3089\u308c\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u8981\u7d20\u3092\u9078\u3076\u3068\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u767a\u63ee\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u4e0a\u8a18\u306e\u8868\u3067\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u305fKBF\u306e\u4e2d\u3067\u306f\u3001\u300c\u30d6\u30e9\u30f3\u30c9\u529b\u300d\u3068\u300c\u8010\u4e45\u6027\u300d\u304c\u76f8\u95a2\u6027\u306e\u4f4e\u3044KBF\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u306e2\u8ef8\u3067\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u3068\u300c\u30d6\u30e9\u30f3\u30c9\u77e5\u540d\u5ea6\u306f\u4f4e\u3044\u304c\u8010\u4e45\u6027\u304c\u9ad8\u3044\u5546\u54c1\u300d\u3068\u300c\u30d6\u30e9\u30f3\u30c9\u529b\u306f\u3042\u308b\u304c\u58ca\u308c\u3084\u3059\u3044\u5546\u54c1\u300d\u3068\u3044\u3063\u305f\u7570\u306a\u308b\u7279\u5fb4\u3092\u6349\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u76f8\u95a2\u6027\u304c\u4f4e\u3044\u72ec\u7acb\u3057\u305f\u8981\u7d20\u3092\u8ef8\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001<span class=\"bold marker-under\">\u898b\u904e\u3054\u3057\u304c\u3061\u306a\u9867\u5ba2\u30cb\u30fc\u30ba\u3084\u7af6\u5408\u76f8\u624b\u304c\u3044\u306a\u3044\u65b0\u3057\u3044\u5e02\u5834\u306e\u767a\u898b<\/span>\u306a\u3069\u304c\u3067\u304d\u307e\u3059\u30022\u8ef8\u306e\u9078\u629e\u3092\u9069\u5207\u306b\u884c\u3048\u308c\u3070\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u305b\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"KBF\">\u91cd\u8981\u5ea6\u306e\u9ad8\u3044KBF\u3092\u8ef8\u306b\u8a2d\u5b9a\u3059\u308b<\/span><\/h3>\n<p>\u7af6\u5408\u4ed6\u793e\u3092\u904e\u5ea6\u306b\u610f\u8b58\u3059\u308b\u3068\u533a\u5225\u3092\u56f3\u308b\u3042\u307e\u308a\u3001\u81ea\u793e\u306e\u5f37\u307f\u306b\u504f\u3063\u305f\u91cd\u8981\u5ea6\u306e\u4f4e\u3044KBF\u3092\u9078\u3093\u3067\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u5834\u5408\u3001<span class=\"bold marker-under\">\u81ea\u793e\u306e\u512a\u4f4d\u6027\u3092\u628a\u63e1\u3057\u305f\u308a\u3001\u7af6\u5408\u3068\u306e\u533a\u5225\u3092\u56f3\u3063\u305f\u308a\u3059\u308b\u3068\u3044\u3046\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306e\u672c\u6765\u306e\u76ee\u7684\u304b\u3089\u9038\u308c\u308b\u6050\u308c<\/span>\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306e\u8ef8\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u6642\u306b\u91cd\u8996\u3059\u308b\u3082\u306e\u3001\u304b\u3064\u7af6\u5408\u4ed6\u793e\u3088\u308a\u5f37\u307f\u3092\u751f\u304b\u305b\u308bKBF\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>KBF\u306e\u91cd\u8981\u5ea6\u306f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u305f\u3081\u3001\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u8981\u7d20\u3092\u9078\u3076\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<h2><span id=\"i-3\">\u307e\u3068\u3081\uff1a\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3067\u81ea\u793e\u3092\u6210\u529f\u306b\u5c0e\u3053\u3046<\/span><\/h2>\n<ul>\n<li class=\"bold\">\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306f\u7af6\u5408\u4ed6\u793e\u3068\u81ea\u793e\u3092\u533a\u5225\u3059\u308b\u969b\u306b\u5f79\u7acb\u3064<\/li>\n<li class=\"bold\">\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306e\u6210\u529f\u3092\u5de6\u53f3\u3059\u308b\u306e\u306fKBF\uff08\u8cfc\u8cb7\u6c7a\u5b9a\u8981\u56e0\uff09<\/li>\n<li class=\"bold\">\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306e\u8ef8\u3092\u6c7a\u3081\u308b\u969b\u306b\u306f\u91cd\u8981\u5ea6\u304c\u9ad8\u304f\u3001\u76f8\u95a2\u6027\u306e\u4f4e\u3044KBF\u3092\u9078\u3076<\/li>\n<\/ul>\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u73fe\u5728\u306e\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u7406\u89e3\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002\u3055\u3089\u306b\u3001<span class=\"bold marker-under\">\u81ea\u899a\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u81ea\u793e\u306e\u9b45\u529b\u3084\u5f37\u307f\u3001\u7af6\u5408\u304c\u53c2\u5165\u3057\u3066\u3044\u306a\u3044\u65b0\u3057\u3044\u5e02\u5834\u9818\u57df\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8<\/span>\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306f\u3001\u4eca\u5f8c\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u3067\u5e02\u5834\u3092\u751f\u304d\u629c\u304f\u3079\u304d\u304b\u3092\u6559\u3048\u3066\u304f\u308c\u308b\u5f37\u3044\u5473\u65b9\u3068\u306a\u308a\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u53d6\u308a\u5165\u308c\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-pojishoningu-mappu-to-ha\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_780x260.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/framework\/\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/marketing\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/marketing-senryaku\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/tempo-marketing\/\">\u5e97\u8217\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u300c\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u300d\u3068\u306f\u81ea\u793e\u306e\u73fe\u72b6\u3092\u628a\u63e1\u3057\u3001\u6539\u5584\u70b9\u3092\u898b\u3044\u3060\u305b\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u308b\u4f01\u696d\u306e\u591a\u304f\u304c\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u63a1\u7528\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u6d3b\u304b\u3057\u3066\u3044\u307e\u3059\u3002 \u3057\u304b\u3057\u3001\u30dd&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki\/pojishoningu-mappu-to-ha\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":3549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6],"tags":[62,27,68,70],"class_list":["post-3531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bunseki-framework","tag-framework","tag-marketing","tag-marketing-senryaku","tag-tempo-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=3531"}],"version-history":[{"count":15,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3531\/revisions"}],"predecessor-version":[{"id":3572,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3531\/revisions\/3572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/3549"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=3531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=3531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=3531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}