{"id":3501,"date":"2023-11-02T09:30:50","date_gmt":"2023-11-02T00:30:50","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/area-marketing\/ma-kething-sizyou-bunnseki\/"},"modified":"2023-10-31T14:48:37","modified_gmt":"2023-10-31T05:48:37","slug":"ma-kething-sizyou-bunnseki","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/area-marketing\/ma-kething-sizyou-bunnseki\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u521d\u5fc3\u8005\u5411\u3051\u5e02\u5834\u5206\u6790\u30ac\u30a4\u30c9\uff5c\u5e02\u5834\u5206\u6790\u306e\u57fa\u790e\u77e5\u8b58\u3084\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u5e02\u5834\u5206\u6790\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u5e02\u5834\u5206\u6790\u306e\u8003\u3048\u65b9\u3084\u3084\u308a\u65b9\u306f\u3055\u307e\u3056\u307e\u3067\u3001\u3069\u3046\u6d3b\u7528\u3059\u3079\u304d\u304b\u308f\u304b\u3089\u306a\u3044\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u521d\u5fc3\u8005\u306e\u65b9\u3084\u57fa\u672c\u306b\u7acb\u3061\u8fd4\u308a\u305f\u3044\u65b9\u306b\u5411\u3051\u3001<span class=\"marker-under bold\">\u5e02\u5834\u5206\u6790\u306e\u57fa\u790e\u77e5\u8b58\u3084\u6ce8\u76ee\u3059\u3079\u304d\u60c5\u5831\u3001\u5e02\u5834\u5206\u6790\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span>\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u4eca\u56de\u306e\u5185\u5bb9\u3092\u53c2\u8003\u306b\u3057\u3066\u5e02\u5834\u5206\u6790\u306e\u57fa\u672c\u3092\u62bc\u3055\u3048\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9032\u3081\u65b9\u3092\u7406\u89e3\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool02?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-ma-kething-sizyou-bunnseki\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_03_728x90.png\" alt=\"\u5546\u570f\u5206\u6790\u3067\u5e02\u5834\u3092\u628a\u63e1\u3002\u65b0\u898f\u51fa\u5e97\u306e\u8abf\u67fb\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u3002\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6b20\u304b\u305b\u306a\u3044\u5e02\u5834\u5206\u6790\u306e\u57fa\u790e\u77e5\u8b58<\/a><ul><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u3068\u30de\u30fc\u30b1\u30c3\u30c8\u30ea\u30b5\u30fc\u30c1\u306e\u9055\u3044\u3068\u306f\uff1f<\/a><\/li><\/ul><\/li><li><a href=\"#4\"><span class=\"toc_number toc_depth_1\">2<\/span> \u5e02\u5834\u5206\u6790\u3067\u306f4\u3064\u306e\u60c5\u5831\u306b\u6ce8\u76ee\u3059\u308b\u3079\u304d<\/a><ul><li><a href=\"#1\"><span class=\"toc_number toc_depth_2\">2.1<\/span> 1.\u5e02\u5834\u306e\u898f\u6a21<\/a><\/li><li><a href=\"#2\"><span class=\"toc_number toc_depth_2\">2.2<\/span> 2.\u5e02\u5834\u306e\u52d5\u5411<\/a><\/li><li><a href=\"#3\"><span class=\"toc_number toc_depth_2\">2.3<\/span> 3.\u9867\u5ba2\u304c\u6301\u3064\u554f\u984c<\/a><\/li><li><a href=\"#4-2\"><span class=\"toc_number toc_depth_2\">2.4<\/span> 4.\u7af6\u5408\u306e\u60c5\u5831<\/a><\/li><\/ul><\/li><li><a href=\"#6\"><span class=\"toc_number toc_depth_1\">3<\/span> \u5e02\u5834\u5206\u6790\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af6\u9078<\/a><ul><li><a href=\"#STP\"><span class=\"toc_number toc_depth_2\">3.1<\/span> STP\u5206\u6790<\/a><\/li><li><a href=\"#4C4P\"><span class=\"toc_number toc_depth_2\">3.2<\/span> 4C4P\u5206\u6790<\/a><\/li><li><a href=\"#PPM\"><span class=\"toc_number toc_depth_2\">3.3<\/span> PPM\u5206\u6790<\/a><\/li><li><a href=\"#5F\"><span class=\"toc_number toc_depth_2\">3.4<\/span> 5F\uff08\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\uff09\u5206\u6790<\/a><\/li><li><a href=\"#SWOT\"><span class=\"toc_number toc_depth_2\">3.5<\/span> SWOT\u5206\u6790<\/a><\/li><li><a href=\"#PEST\"><span class=\"toc_number toc_depth_2\">3.6<\/span> PEST\u5206\u6790<\/a><\/li><\/ul><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081\uff1a\u9069\u5207\u306a\u5e02\u5834\u5206\u6790\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6b20\u304b\u305b\u306a\u3044\u5e02\u5834\u5206\u6790\u306e\u57fa\u790e\u77e5\u8b58<\/span><\/h2>\n<p><span class=\"marker-under bold\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u58f2\u308a\u624b\u3068\u8cb7\u3044\u624b\u304c\u53d6\u5f15\u3092\u304a\u3053\u306a\u3046\u300c\u5e02\u5834\u300d\u306b\u3064\u3044\u3066\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u5927\u5207<\/span>\u3067\u3059\u3002<\/p>\n<p><span class=\"bold\">\u5e02\u5834\u5206\u6790\u306f\u3001\u81ea\u793e\u3092\u3068\u308a\u307e\u304f\u5e02\u5834\u306e\u7279\u6027\u3084\u52d5\u5411\u3092\u8abf\u67fb\u30fb\u5206\u6790\u3057\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u305f\u3081<\/span>\u306b\u304a\u3053\u306a\u3044\u307e\u3059\u3002\u5e02\u5834\u898f\u6a21\u3084\u52d5\u5411\u3001\u7af6\u5408\u4ed6\u793e\u306e\u60c5\u5831\u306a\u3069\u3092\u8abf\u67fb\u30fb\u5206\u6790\u3057\u305f\u3046\u3048\u3067\u3001\u81ea\u793e\u304c\u72d9\u3046\u3079\u304d\u5e02\u5834\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u5e02\u5834\u5206\u6790\u306e\u969b\u306b\u3088\u304f\u4f7f\u308f\u308c\u308b\u7528\u8a9e\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u300d\u3068\u300c\u30de\u30fc\u30b1\u30c3\u30c8\u30ea\u30b5\u30fc\u30c1\u300d\u306e\u9055\u3044\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-2\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u3068\u30de\u30fc\u30b1\u30c3\u30c8\u30ea\u30b5\u30fc\u30c1\u306e\u9055\u3044\u3068\u306f\uff1f<\/span><\/h3>\n<p>\u30de\u30fc\u30b1\u30c3\u30c8\u30ea\u30b5\u30fc\u30c1\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u306f\u3001\u82f1\u548c\u8f9e\u5178\u306b\u304a\u3044\u3066\u3069\u3061\u3089\u3082\u300c\u5e02\u5834\u8abf\u67fb\u300d\u306e\u610f\u5473\u3092\u6301\u3061\u3001\u65e5\u672c\u306b\u304a\u3044\u3066\u3082\u610f\u5473\u5408\u3044\u306f\u540c\u3058\u3067\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u30012\u3064\u306e\u7528\u8a9e\u3092\u5206\u3051\u3066\u8003\u3048\u308b\u5834\u5408\u306f\u3001\u305d\u308c\u305e\u308c\u4ee5\u4e0b\u306e\u610f\u5473\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u30de\u30fc\u30b1\u30c3\u30c8\u30ea\u30b5\u30fc\u30c1\uff1a\u30c7\u30fc\u30bf\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u4f7f\u3063\u305f\u5e02\u5834\u8abf\u67fb<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\uff1a\u5e02\u5834\u8abf\u67fb\u3084\u5206\u6790\u306a\u3069\u3092\u542b\u3080\u7dcf\u5408\u7684\u306a\u8abf\u67fb<\/li>\n<\/ul>\n<p><span class=\"marker-under bold\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u306e\u307b\u3046\u304c\u3001\u3088\u308a\u5e45\u5e83\u3044\u7bc4\u56f2\u3092\u5bfe\u8c61\u3068\u3057\u3066\u3044\u308b<\/span>\u3053\u3068\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<h2><span id=\"4\">\u5e02\u5834\u5206\u6790\u3067\u306f4\u3064\u306e\u60c5\u5831\u306b\u6ce8\u76ee\u3059\u308b\u3079\u304d<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/ma-kething-sizyou-bunnseki02.jpg\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-3503\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/ma-kething-sizyou-bunnseki02.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/ma-kething-sizyou-bunnseki02-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/ma-kething-sizyou-bunnseki02-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/ma-kething-sizyou-bunnseki02-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u5e02\u5834\u5206\u6790\u3067\u306f\u3001\u6b21\u306e4\u3064\u306e\u60c5\u5831\u3092\u898b\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<ol class=\"bold\">\n<li>\u5e02\u5834\u306e\u898f\u6a21<\/li>\n<li>\u5e02\u5834\u306e\u52d5\u5411<\/li>\n<li>\u9867\u5ba2\u304c\u6301\u3064\u554f\u984c<\/li>\n<li>\u7af6\u5408\u306e\u60c5\u5831<\/li>\n<\/ol>\n<p>\u3053\u308c\u3089\u306e\u8996\u70b9\u304b\u3089\u5e02\u5834\u3092\u628a\u63e1\u3057\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u3053\u3053\u3067\u306f\u30014\u3064\u306e\u60c5\u5831\u306f\u305d\u308c\u305e\u308c\u3069\u306e\u3088\u3046\u306a\u5185\u5bb9\u306a\u306e\u304b\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"1\">1.\u5e02\u5834\u306e\u898f\u6a21<\/span><\/h3>\n<p><span class=\"bold\">\u300c\u5e02\u5834\u306e\u898f\u6a21\u300d\u3068\u306f\u3001\u3042\u308b\u696d\u754c\u306b\u304a\u3051\u308b\u5e02\u5834\u306e\u5927\u304d\u3055\u3001\u3064\u307e\u308a\u3001\u305d\u306e\u5e02\u5834\u3067\u306e\u5e74\u9593\u7dcf\u53d6\u5f15\u984d\u30fb\u7dcf\u58f2\u4e0a<\/span>\u3092\u8868\u3057\u307e\u3059\u3002\u5e02\u5834\u306e\u898f\u6a21\u3092\u77e5\u308b\u3053\u3068\u3067\u3001<span class=\"marker-under bold\">\u58f2\u4e0a\u306a\u3069\u3092\u4e88\u6e2c\u3057\u3084\u3059\u304f<\/span>\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u898f\u6a21\u3092\u5206\u6790\u3059\u308b\u969b\u306f\u3001<span class=\"marker-under bold\">TAM\u30fbSAM\u30fbSOM\u306e3\u3064\u306e\u8981\u7d20\u306b\u5206\u3051\u3066\u8003\u3048\u308b\u306e\u304c\u30dd\u30a4\u30f3\u30c8<\/span>\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/kokyaku-shizyou-bunnseki05.png\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-3495\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/kokyaku-shizyou-bunnseki05.png 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/kokyaku-shizyou-bunnseki05-300x200.png 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/kokyaku-shizyou-bunnseki05-240x160.png 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/kokyaku-shizyou-bunnseki05-90x60.png 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<ul class=\"bold\">\n<li>TAM\uff08Total Addressable Market\uff09\uff1a\u696d\u754c\u5168\u4f53\u306e\u6700\u5927\u5e02\u5834\u898f\u6a21<\/li>\n<li>SAM\uff08Serviceable Available Market\uff09\uff1a\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u53ef\u80fd\u306a\u898f\u6a21<\/li>\n<li>SOM\uff08Serviceable Obtainable Market\uff09\uff1a\u5b9f\u969b\u306b\u9867\u5ba2\u3092\u7372\u5f97\u3067\u304d\u308b\u898f\u6a21\u3002\u58f2\u4e0a\u76ee\u6a19\u306b\u306a\u308a\u3046\u308b\u6307\u6a19<\/li>\n<\/ul>\n<h3><span id=\"2\">2.\u5e02\u5834\u306e\u52d5\u5411<\/span><\/h3>\n<p><span class=\"bold\">\u300c\u5e02\u5834\u306e\u52d5\u5411\u300d\u3068\u306f\u3001\u4e00\u5b9a\u671f\u9593\u3067\u306e\u5e02\u5834\u6210\u9577\u7387\u3084\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u50be\u5411\u306a\u3069<\/span>\u3092\u6307\u3057\u307e\u3059\u3002\u5e02\u5834\u306e\u52d5\u5411\u3092\u77e5\u308b\u3053\u3068\u3067\u3001<span class=\"marker-under bold\">\u696d\u754c\u306b\u304a\u3051\u308b\u9700\u8981\u3068\u4f9b\u7d66\u306e\u6d41\u308c\u3092\u3064\u304b\u307f\u3084\u3059\u304f<\/span>\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u6642\u7cfb\u5217\u3067\u898b\u305f\u3068\u304d\u306e\u6280\u8853\u306e\u9032\u5316\u3084\u30c8\u30ec\u30f3\u30c9\u306e\u63a8\u79fb\u306a\u3069\u3082\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u60c5\u5831\u3068\u3057\u3066\u6d3b\u7528\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3><span id=\"3\">3.\u9867\u5ba2\u304c\u6301\u3064\u554f\u984c<\/span><\/h3>\n<p><span class=\"bold\">\u5e02\u5834\u5206\u6790\u306f\u3001\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u7406\u89e3\u3092\u6df1\u3081\u308b\u4e0a\u3067\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span>\u9867\u5ba2\u304c\u696d\u754c\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u5546\u54c1\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u304b\u3001\u73fe\u72b6\u306f\u4f55\u306b\u56f0\u3063\u3066\u3044\u308b\u306e\u304b\u306a\u3069\u3001\u9867\u5ba2\u304c\u6301\u3064\u554f\u984c\u3092\u8abf\u67fb\u3057\u307e\u3057\u3087\u3046\u3002\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u304a\u3053\u306a\u3044\u3001\u9867\u5ba2\u306e\u751f\u306e\u58f0\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3067\u3001\u8ab2\u984c\u89e3\u6c7a\u306b\u3064\u306a\u304c\u308b\u30d2\u30f3\u30c8\u3092\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u306e\u554f\u984c\u3068\u30cb\u30fc\u30ba\u3092\u6df1\u304f\u77e5\u308b\u3053\u3068\u306f\u3001<span class=\"marker-under bold\">\u81ea\u793e\u304c\u62b1\u3048\u308b\u8ab2\u984c\u3092\u767a\u898b\u3059\u308b\u307b\u304b\u3001\u4eca\u5f8c\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u3084\u6539\u826f\u306e\u53c2\u8003<\/span>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"4-2\">4.\u7af6\u5408\u306e\u60c5\u5831<\/span><\/h3>\n<p><span class=\"bold\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u304a\u3053\u306a\u3046\u3046\u3048\u3067\u306f\u3001\u7af6\u5408\u306e\u60c5\u5831\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3082\u5927\u5207<\/span>\u3067\u3059\u3002\u540c\u3058\u5e02\u5834\u3067\u6226\u3046\u7af6\u5408\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3084\u30b3\u30f3\u30bb\u30d7\u30c8\u3001\u58f2\u4e0a\u9ad8\u306a\u3069\u3092\u8abf\u67fb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u7af6\u5408\u5206\u6790\u3067\u5f97\u305f\u60c5\u5831\u306f\u3001<span class=\"marker-under bold\">\u81ea\u793e\u304c\u9867\u5ba2\u3078\u63d0\u4f9b\u3067\u304d\u308b\u4fa1\u5024\u3092\u767a\u898b\u3059\u308b\u3053\u3068\u3084\u3001\u7af6\u5408\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u5408\u308f\u305b\u308b\u304b\u30fb\u305a\u3089\u3059\u304b\u3068\u3044\u3063\u305f\u6226\u7565\u306e\u7b56\u5b9a<\/span>\u306a\u3069\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h2><span id=\"6\">\u5e02\u5834\u5206\u6790\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af6\u9078<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/ma-kething-sizyou-bunnseki03.jpg\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-3504\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/ma-kething-sizyou-bunnseki03.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/ma-kething-sizyou-bunnseki03-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/ma-kething-sizyou-bunnseki03-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/ma-kething-sizyou-bunnseki03-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u5e02\u5834\u5206\u6790\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u306f\u3001\u6b21\u306e6\u3064\u306e\u8003\u3048\u65b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>STP\u5206\u6790<\/li>\n<li>4C4P\u5206\u6790<\/li>\n<li>PPM\u5206\u6790<\/li>\n<li>5F\uff08\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\uff09\u5206\u6790<\/li>\n<li>SWOT\u5206\u6790<\/li>\n<li>PEST\u5206\u6790<\/li>\n<\/ul>\n<p>\u305d\u308c\u305e\u308c\u306e\u5206\u6790\u624b\u6cd5\u3092\u78ba\u8a8d\u3057\u3001\u81ea\u793e\u306e\u76ee\u7684\u306b\u5fdc\u3058\u3066\u4f7f\u3044\u5206\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"STP\">STP\u5206\u6790<\/span><\/h3>\n<p><span class=\"bold\">\u300cSTP\u5206\u6790\u300d\u306f\u3001<\/span><span class=\"marker-under bold\">\u5e02\u5834\u306b\u3064\u3044\u3066\u300c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08Segmentation\uff09\u300d\u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08Targeting\uff09\u300d\u300c\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff08Positioning\uff09\u300d\u306e3\u3064\u306e\u89b3\u70b9\u304b\u3089\u8003\u3048\u308b\u5206\u6790\u624b\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a\u9867\u5ba2\u5c64\u3092\u3055\u307e\u3056\u307e\u306a\u89b3\u70b9\u3067\u5206\u985e\u3059\u308b<\/li>\n<li>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1a\u5206\u985e\u3057\u305f\u5e02\u5834\u3084\u9867\u5ba2\u304b\u3089\u3001\u72d9\u3046\u3079\u304d\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u660e\u78ba\u5316\u3059\u308b<\/li>\n<li>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff1a\u30bb\u30b0\u30e1\u30f3\u30c8\u5185\u3067\u306e\u81ea\u793e\u30fb\u81ea\u5e97\u8217\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u660e\u78ba\u5316\u3059\u308b<\/li>\n<\/ul>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u306f<span class=\"bold\">\u5e74\u9f62\u3084\u8077\u696d\u3001\u30cb\u30fc\u30ba\u3001\u5730\u57df<\/span>\u306a\u3069\u3067\u5e02\u5834\u3092\u5206\u985e\u3057\u307e\u3059\u3002\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3067\u306f\u3001<span class=\"bold\">\u81ea\u793e\u5546\u54c1\u3068\u4ed6\u793e\u5546\u54c1\u3068\u306e\u9055\u3044\u3092\u660e\u78ba\u306b\u3057\u3066\u3001\u72ec\u81ea\u6027\u3092\u6253\u3061\u51fa\u3057\u3066\u3044\u304f<\/span>\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<p>STP\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u3067<span class=\"marker-under bold\">\u5e02\u5834\u306e\u5168\u4f53\u50cf\u3092\u7406\u89e3\u3057\u3064\u3064\u3001\u81ea\u793e\u304c\u512a\u4f4d\u306b\u6226\u3048\u308b\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u767a\u898b<\/span>\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"4C4P\">4C4P\u5206\u6790<\/span><\/h3>\n<p><span class=\"bold\">4C\u5206\u6790\u30fb4P\u5206\u6790\u3068\u306f\u3001<\/span><span class=\"marker-under bold\">\u9867\u5ba2\u3068\u4f01\u696d\u305d\u308c\u305e\u308c\u306e\u8996\u70b9\u3067\u304a\u3053\u306a\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u8003\u3048\u65b9<\/span>\u3067\u3059\u3002<\/p>\n<p>\u30104C\u5206\u6790\u3092\u69cb\u6210\u3059\u308b4\u5358\u8a9e\u3011<\/p>\n<ul class=\"bold\">\n<li>\u9867\u5ba2\u4fa1\u5024\uff08Customer Value\uff09<\/li>\n<li>\u7d4c\u8cbb\uff08Cost\uff09<\/li>\n<li>\u9867\u5ba2\u5229\u4fbf\u6027\uff08Convenience\uff09<\/li>\n<li>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff08Communication\uff09<\/li>\n<\/ul>\n<p>\u30104P\u5206\u6790\u3092\u69cb\u6210\u3059\u308b4\u5358\u8a9e\u3011<\/p>\n<ul class=\"bold\">\n<li>\u88fd\u54c1\uff08Product\uff09<\/li>\n<li>\u4fa1\u683c\uff08Price\uff09<\/li>\n<li>\u6d41\u901a\uff08Place\uff09<\/li>\n<li>\u8ca9\u4fc3\uff08Promotion\uff09<\/li>\n<\/ul>\n<p><span class=\"bold\">4P\u5206\u6790\u306f\u58f2\u308b\u5074\u306e\u4f01\u696d\u8996\u70b9\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8003\u3048\u65b9<\/span>\u3067\u3042\u308a\u30011960\u5e74\u4ee3\u306b\u63d0\u5531\u3055\u308c\u59cb\u3081\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001<span class=\"marker-under bold\">\u30d7\u30ed\u30c0\u30af\u30c8\u91cd\u8996\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u9650\u754c\u306b\u8fd1\u3065\u304d\u30011993\u5e74\u306b\u306f\u8cb7\u3046\u5074\u306e\u9867\u5ba2\u8996\u70b9\u3067\u306e\u8003\u3048\u65b9\u3067\u3042\u308b\u30014C\u5206\u6790\u304c\u5e83\u307e\u308a\u307e\u3059\u3002<\/span><\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306b\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u306e\u304b\u3092\u8003\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u304c\u6c42\u3081\u308b\u30cb\u30fc\u30ba\u3092\u9867\u5ba2\u8996\u70b9\u3067\u8003\u3048\u308b\u767a\u60f3<\/span>\u306b\u8ee2\u63db\u3055\u308c\u3066\u3044\u304d\u307e\u3057\u305f\u3002<\/p>\n<h3><span id=\"PPM\">PPM\u5206\u6790<\/span><\/h3>\n<p>PPM\u5206\u6790\u306ePPM\u3068\u306f\u300cProduct Portfolio Management\uff08\u30d7\u30ed\u30c0\u30af\u30c8\u30fb\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff09\u300d\u306e\u7565\u3067\u3042\u308a\u3001<span class=\"bold\">\u7d4c\u55b6\u8cc7\u6e90\u3092\u6700\u9069\u306a\u5272\u5408\u3067\u6295\u4e0b\u3059\u308b\u305f\u3081\u306e\u3001\u4e8b\u696d\u306e\u512a\u5148\u5ea6\u3092\u6e2c\u5b9a\u3057\u3066\u3044\u304f\u8003\u3048\u65b9<\/span>\u3067\u3059\u3002<\/p>\n<p>PPM\u5206\u6790\u3067\u306f<span class=\"marker-under bold\">\u5e02\u5834\u6210\u9577\u7387\u3068\u30de\u30fc\u30b1\u30c3\u30c8\u30b7\u30a7\u30a2\u306e\u8ef8\u306b\u3088\u3063\u3066\u3001\u81ea\u793e\u304c\u304a\u3053\u306a\u3046\u4e8b\u696d\u30924\u3064\u306e\u5c5e\u6027\u306b\u5206\u985e<\/span>\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/ma-kething-sizyou-bunnseki04.png\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-3507\" \/><\/p>\n<ul class=\"bold\">\n<li>\u82b1\u5f62\uff1a\u6210\u9577\u5e02\u5834\u3067\u9ad8\u3044\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3057\u3001\u53ce\u76ca\u6027\u304c\u9ad8\u3044\u4e8b\u696d\u3002\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u3084\u3059\u304f\u3001\u696d\u7e3e\u7dad\u6301\u306e\u305f\u3081\u306e\u6295\u8cc7\u304c\u5fc5\u8981\u3002<\/li>\n<li>\u91d1\u306e\u306a\u308b\u6728\uff1a\u4f4e\u6210\u9577\u7387\u306e\u5e02\u5834\u3067\u9ad8\u3044\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u4e8b\u696d\u3002\u58f2\u4e0aUP\u306f\u898b\u8fbc\u307e\u308c\u306a\u3044\u304c\u3001\u6295\u8cc7\u305b\u305a\u3068\u3082\u5b89\u5b9a\u3057\u305f\u696d\u7e3e\u304c\u671f\u5f85\u3067\u304d\u308b\u3002<\/li>\n<li>\u554f\u984c\u5150\uff1a\u5e02\u5834\u306b\u304a\u3051\u308b\u4f38\u3073\u3057\u308d\u306f\u3042\u308b\u304c\u3001\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3067\u304d\u3066\u3044\u306a\u3044\u4e8b\u696d\u3002\u30b7\u30a7\u30a2\u7372\u5f97\u306e\u305f\u3081\u306e\u6295\u8cc7\u304c\u5fc5\u8981\u3002<\/li>\n<li>\u8ca0\u3051\u72ac\uff1a\u4f4e\u6210\u9577\u7387\u306e\u5e02\u5834\u3067\u3001\u306a\u304a\u304b\u3064\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3067\u304d\u3066\u3044\u306a\u3044\u4e8b\u696d\u3002\u73fe\u72b6\u304c\u7d9a\u304f\u3088\u3046\u3067\u3042\u308c\u3070\u3001\u64a4\u9000\u3082\u691c\u8a0e\u3059\u3079\u304d\u3002<\/li>\n<\/ul>\n<p>\u7d4c\u55b6\u8cc7\u91d1\u304c\u9650\u3089\u308c\u3066\u304a\u308a\u3001<span class=\"marker-under bold\">\u5206\u914d\u65b9\u6cd5\u306b\u8ff7\u3063\u305f\u969b\u306fPPM\u5206\u6790\u304c\u6709\u52b9<\/span>\u3067\u3059\u3002<\/p>\n<h3><span id=\"5F\">5F\uff08\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\uff09\u5206\u6790<\/span><\/h3>\n<p><span class=\"bold\">5F\uff08\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\uff09\u306e\u300c\u30d5\u30a9\u30fc\u30b9\u300d\u3068\u306f\u300c\u8105\u5a01\u300d\u3092\u6307\u3057\u307e\u3059\u3002\u300c5F\u5206\u6790\u300d\u306f\u3001<\/span><span class=\"marker-under bold\">5\u8981\u7d20\u304b\u3089\u3001\u73fe\u5728\u306e\u4e8b\u696d\u306b\u304a\u3051\u308b\u8105\u5a01\u3068\u4eca\u5f8c\u8105\u5a01\u3068\u306a\u308a\u5f97\u308b\u8981\u7d20\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/ma-kething-sizyou-bunnseki05.png\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-3506\" \/><\/p>\n<ul class=\"bold\">\n<li>\u7af6\u5408\uff1a\u7af6\u5408\u4ed6\u793e\u3068\u306e\u7af6\u4e89\u6027<\/li>\n<li>\u65b0\u898f\u53c2\u5165\uff1a\u7af6\u5408\u4ed6\u793e\u306e\u51fa\u73fe\u3059\u308b\u53ef\u80fd\u6027<\/li>\n<li>\u8cb7\u3044\u624b\uff1a\u6d88\u8cbb\u8005\u30fb\u9867\u5ba2\u3068\u306e\u529b\u95a2\u4fc2\u306b\u3088\u308b\u53ce\u76ca\u6027<\/li>\n<li>\u58f2\u308a\u624b\uff1a\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3084\u5378\u696d\u8005\u3068\u306e\u529b\u95a2\u4fc2\u306b\u3088\u308b\u53ce\u76ca\u6027<\/li>\n<li>\u4ee3\u66ff\u54c1\uff1a\u4ed6\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u4ee3\u66ff\u3055\u308c\u308b\u53ef\u80fd\u6027<\/li>\n<\/ul>\n<p>5\u3064\u306e\u8105\u5a01\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001<span class=\"marker-under bold\">\u696d\u754c\u306e\u7af6\u4e89\u72b6\u6cc1\u3084\u81ea\u793e\u306e\u53ce\u76ca\u6027<\/span>\u3092\u8aad\u307f\u53d6\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u30025F\u5206\u6790\u306f\u3001\u6b21\u306b\u7d39\u4ecb\u3059\u308b<span class=\"bold\">SWOT\u5206\u6790\u306e\u524d\u6bb5\u968e\u3068\u3057\u3066\u3082\u6d3b\u7528\u53ef\u80fd<\/span>\u3067\u3059\u3002<\/p>\n<h3><span id=\"SWOT\">SWOT\u5206\u6790<\/span><\/h3>\n<p><span class=\"bold\">\u300cSWOT\u5206\u6790\u300d\u306f\u3001<\/span><span class=\"marker-under bold\">\u81ea\u793e\u306e\u5185\u90e8\u74b0\u5883\u3068\u305d\u308c\u3092\u53d6\u308a\u5dfb\u304f\u5916\u90e8\u74b0\u5883\u3092\u540c\u6642\u306b\u6349\u3048\u3001\u5206\u6790\u3059\u308b\u65b9\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/kokyaku-shizyou-bunnseki03.png\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-3498\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/kokyaku-shizyou-bunnseki03.png 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/kokyaku-shizyou-bunnseki03-300x200.png 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/kokyaku-shizyou-bunnseki03-240x160.png 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/kokyaku-shizyou-bunnseki03-90x60.png 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<ul class=\"bold\">\n<li>\u5185\u90e8\u74b0\u5883\uff1a\u5f37\u307f\uff08Strength\uff09\u30fb\u5f31\u307f\uff08Weakness\uff09<\/li>\n<li>\u5916\u90e8\u74b0\u5883\uff1a\u6a5f\u4f1a\uff08Opportunity\uff09\u30fb\u8105\u5a01\uff08Threat\uff09<\/li>\n<\/ul>\n<p>\u4f8b\u3048\u3070\u3001<span class=\"bold\">\u5185\u90e8\u74b0\u5883\u306e\u5f31\u307f\u3068\u3057\u3066\u4eba\u6750\u4e0d\u8db3\u3001\u5916\u90e8\u74b0\u5883\u306e\u8105\u5a01\u3068\u3057\u3066\u306f\u539f\u6750\u6599\u306e\u5024\u4e0a\u304c\u308a<\/span>\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<span class=\"bold\">\u5916\u90e8\u74b0\u5883\u306b\u3064\u3044\u3066\u306f\u3001\u6570\u5e74\u5148\u307e\u3067\u8003\u616e\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8<\/span>\u3067\u3059\u3002<\/p>\n<p>\u8a084\u3064\u306e\u30d7\u30e9\u30b9\u8981\u56e0\u3068\u30de\u30a4\u30ca\u30b9\u8981\u56e0\u3092\u6574\u7406\u3059\u308b\u3053\u3068\u3067\u3001<span class=\"marker-under bold\">\u6700\u5927\u9650\u306b\u81ea\u793e\u306e\u5f37\u307f\u3092\u4f38\u3070\u3057\u3066\u6a5f\u4f1a\u3092\u6349\u3048\u308b\u3068\u3068\u3082\u306b\u3001\u5f31\u307f\u3084\u8105\u5a01\u3068\u306a\u308b\u8981\u56e0\u3078\u306e\u5bfe\u7b56<\/span>\u3092\u7df4\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"PEST\">PEST\u5206\u6790<\/span><\/h3>\n<p><span class=\"bold\">PEST\u5206\u6790\u306f\u30012\u7a2e\u985e\u306e\u81ea\u793e\u306e\u5916\u90e8\u74b0\u5883\u306e\u3046\u3061\u3001\u30de\u30af\u30ed\u74b0\u5883\u306b\u3064\u3044\u3066\u5206\u6790\u3059\u308b\u5206\u6790\u624b\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u30de\u30af\u30ed\u74b0\u5883\uff1a\u653f\u6cbb\u30fb\u7d4c\u6e08\u30fb\u793e\u4f1a\u30fb\u6280\u8853\u306a\u3069\u3001\u81ea\u793e\u3067\u306f\u5236\u5fa1\u4e0d\u53ef\u80fd\u306a\u8981\u56e0<\/li>\n<li>\u30df\u30af\u30ed\u74b0\u5883\uff1a\u5e02\u5834\u30fb\u7af6\u5408\u306a\u3069\u3001\u81ea\u793e\u3067\u3042\u308b\u7a0b\u5ea6\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u53ef\u80fd\u306a\u8981\u56e0<\/li>\n<\/ul>\n<p>\u30de\u30af\u30ed\u74b0\u5883\u30924\u3064\u306e\u8996\u70b9\u3067\u6349\u3048\u3001\u305d\u308c\u305e\u308c\u306e\u8981\u7d20\u304c\u53ca\u307c\u3059\u81ea\u793e\u3078\u306e\u5f71\u97ff\u3092\u8abf\u3079\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/11\/shizyou-tyousa-hure-muwa-ku05.png\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-3498\" \/><\/p>\n<ul class=\"bold\">\n<li>\u653f\u6cbb\uff08Politics\uff09<\/li>\n<li>\u7d4c\u6e08\uff08Economy\uff09<\/li>\n<li>\u793e\u4f1a\uff08Society\uff09<\/li>\n<li>\u6280\u8853\uff08Technology\uff09<\/li>\n<\/ul>\n<p>\u7279\u306b<span class=\"bold\">\u65b0\u4e8b\u696d\u3092\u69cb\u7bc9\u3059\u308b\u969b<\/span>\u306f\u3001<span class=\"marker-under bold\">\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u5e02\u5834\u3084\u7af6\u5408\u306e\u73fe\u72b6\u3092\u628a\u63e1\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5916\u90e8\u74b0\u5883\u306b\u3064\u3044\u3066\u3082\u60c5\u5831\u53ce\u96c6\u30fb\u5206\u6790<\/span>\u3092\u304a\u3053\u306a\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002PEST\u5206\u6790\u3067\u81ea\u793e\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5916\u90e8\u74b0\u5883\u3092\u7406\u89e3\u3057\u3001\u30c8\u30ec\u30f3\u30c9\u3092\u62bc\u3055\u3048\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8003\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"i-3\">\u307e\u3068\u3081\uff1a\u9069\u5207\u306a\u5e02\u5834\u5206\u6790\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u3088\u3046<\/span><\/h2>\n<ul class=\"bold\">\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u5e02\u5834\u5206\u6790\u304c\u6b20\u304b\u305b\u306a\u3044<\/li>\n<li>4\u3064\u306e\u8996\u70b9\u304b\u3089\u5e02\u5834\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u306e\u304c\u30dd\u30a4\u30f3\u30c8<\/li>\n<li>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3068\u5e02\u5834\u3092\u6349\u3048\u3084\u3059\u3044<\/li>\n<\/ul>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u3066\u7d4c\u55b6\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001<span class=\"bold\">\u58f2\u308a\u624b\u3068\u8cb7\u3044\u624b\u304c\u53d6\u5f15\u3092\u304a\u3053\u306a\u3046\u300c\u5e02\u5834\u300d\u3092\u5206\u6790\u3057\u3001\u9069\u5207\u306a\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20<\/span>\u3067\u3059\u3002<\/p>\n<p>\u5e02\u5834\u5206\u6790\u306e\u969b\u306f\u3001<span class=\"marker-under bold\">\u5e02\u5834\u306e\u898f\u6a21\u30fb\u5e02\u5834\u306e\u52d5\u5411\u30fb\u7af6\u5408\u306e\u60c5\u5831\u30fb\u9867\u5ba2\u304c\u6301\u3064\u554f\u984c\u306b\u6ce8\u76ee<\/span>\u3057\u3001\u81ea\u793e\u306e\u65b9\u5411\u6027\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u5b9f\u969b\u306e\u5206\u6790\u3067\u306f\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3046\u3053\u3068\u3067\u6226\u7565\u306e\u7acb\u6848\u3084\u610f\u601d\u6c7a\u5b9a\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u304a\u3053\u306a\u3048\u307e\u3059\u3002<\/p>\n<p>\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u305f\u4e0a\u3067\u5e02\u5834\u5206\u6790\u306b\u53d6\u308a\u7d44\u307f\u3001\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u5f79\u7acb\u3066\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool02?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-ma-kething-sizyou-bunnseki\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/01\/detail-bnr.png\" alt=\"\u5546\u570f\u5206\u6790\u3067\u5e02\u5834\u3092\u628a\u63e1\u3002\u65b0\u898f\u51fa\u5e97\u306e\u8abf\u67fb\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u3002\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/marketing\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/marketing-senryaku\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki-shuhou\/\">\u5206\u6790\u624b\u6cd5<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/tempo-marketing\/\">\u5e97\u8217\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u5e02\u5834\u5206\u6790\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u5e02\u5834\u5206\u6790\u306e\u8003\u3048\u65b9\u3084\u3084\u308a\u65b9\u306f\u3055\u307e\u3056\u307e\u3067\u3001\u3069\u3046\u6d3b\u7528\u3059\u3079\u304d\u304b\u308f\u304b\u3089\u306a\u3044\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002 \u672c\u8a18\u4e8b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u521d\u5fc3\u8005\u306e\u65b9\u3084\u57fa&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/area-marketing\/ma-kething-sizyou-bunnseki\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":3502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2],"tags":[27,68,61,70],"class_list":["post-3501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-areamarketing","tag-marketing","tag-marketing-senryaku","tag-bunseki-shuhou","tag-tempo-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=3501"}],"version-history":[{"count":5,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3501\/revisions"}],"predecessor-version":[{"id":3576,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3501\/revisions\/3576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/3502"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=3501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=3501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=3501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}