{"id":3490,"date":"2023-11-06T09:30:39","date_gmt":"2023-11-06T00:30:39","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/area-marketing\/kokyaku-shizyou-bunnseki\/"},"modified":"2023-11-02T18:07:39","modified_gmt":"2023-11-02T09:07:39","slug":"kokyaku-shizyou-bunnseki","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/area-marketing\/kokyaku-shizyou-bunnseki\/","title":{"rendered":"\u5e02\u5834\u3092\u5206\u6790\u3057\u3066\u9867\u5ba2\u3078\u306e\u7406\u89e3\u3092\u6df1\u3081\u3088\u3046\uff01\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af3\u9078\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u306e\u3072\u3068\u3064\u306b\u3001\u5e02\u5834\u5206\u6790\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5e02\u5834\u5206\u6790\u306e\u52b9\u679c\u7684\u306a\u3084\u308a\u65b9\u3092\u8a73\u3057\u304f\u77e5\u3089\u306a\u3044\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u4eca\u56de\u306f<span class=\"marker-under bold\">\u5e02\u5834\u5206\u6790\u306b\u5f79\u7acb\u30643\u7a2e\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3001\u5206\u6790\u306e\u969b\u306b\u6700\u4f4e\u9650\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u30dd\u30a4\u30f3\u30c8<\/span>\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u53d6\u308a\u5165\u308c\u305f\u5e02\u5834\u5206\u6790\u3092\u304a\u3053\u306a\u3063\u3066\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u7406\u89e3\u3092\u6df1\u3081\u3001\u81ea\u5e97\u8217\u306b\u9069\u3057\u305f\u6226\u7565\u3092\u7acb\u3066\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool02?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-kokyaku-shizyou-bunnseki\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_03_728x90.png\" alt=\"\u5546\u570f\u5206\u6790\u3067\u5e02\u5834\u3092\u628a\u63e1\u3002\u65b0\u898f\u51fa\u5e97\u306e\u8abf\u67fb\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u3002\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u5e02\u5834\u5206\u6790\u306f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3088\u3046<\/a><\/li><li><a href=\"#3\"><span class=\"toc_number toc_depth_1\">2<\/span> \u5e02\u5834\u5206\u6790\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af3\u9078<\/a><ul><li><a href=\"#3C\"><span class=\"toc_number toc_depth_2\">2.1<\/span> 3C\u5206\u6790<\/a><\/li><li><a href=\"#PEST\"><span class=\"toc_number toc_depth_2\">2.2<\/span> PEST\u5206\u6790<\/a><\/li><li><a href=\"#SWOT\"><span class=\"toc_number toc_depth_2\">2.3<\/span> SWOT\u5206\u6790<\/a><\/li><\/ul><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">3<\/span> \u5e02\u5834\u5206\u6790\u3067\u6700\u4f4e\u9650\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u30dd\u30a4\u30f3\u30c8<\/a><ul><li><a href=\"#1\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u5e02\u5834\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c81.\u5e02\u5834\u898f\u6a21<\/a><\/li><li><a href=\"#2\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u5e02\u5834\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c82.\u9867\u5ba2\u306e\u8ab2\u984c<\/a><\/li><li><a href=\"#3-2\"><span class=\"toc_number toc_depth_2\">3.3<\/span> \u5e02\u5834\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c83.\u7af6\u5408<\/a><\/li><\/ul><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081\uff1a\u5e02\u5834\u5206\u6790\u304b\u3089\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8003\u3048\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u5e02\u5834\u5206\u6790\u306f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3088\u3046<\/span><\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u53ce\u96c6\u3057\u305f\u60c5\u5831\u3092\u6574\u7406\u3057\u3066\u81ea\u5e97\u8217\u306b\u5408\u3063\u305f\u6226\u7565\u3092\u5c55\u958b\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5e02\u5834\u306e\u5206\u6790\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u5e02\u5834\u5206\u6790\u306f\u5e02\u5834\u3092\u628a\u63e1\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5e97\u8217\u3092\u8a2a\u308c\u308b\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p><span class=\"bold\">\u5e02\u5834\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u969b\u306f\u3001\u591a\u304f\u306e\u60c5\u5831\u3092\u6574\u7406\u3057\u3066\u6349\u3048\u3089\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u3092\u304a\u3059\u3059\u3081<\/span>\u3057\u307e\u3059\u3002\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3046\u3053\u3068\u304c\u76ee\u7684\u3068\u306a\u3089\u306a\u3044\u3088\u3046\u3001<span class=\"marker-under bold\">\u5206\u6790\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u305f\u4e0a\u3067\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u5927\u5207<\/span>\u3067\u3059\u3002<\/p>\n<h2><span id=\"3\">\u5e02\u5834\u5206\u6790\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af3\u9078<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/kokyaku-shizyou-bunnseki02.jpg\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-3492\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/kokyaku-shizyou-bunnseki02.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/kokyaku-shizyou-bunnseki02-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/kokyaku-shizyou-bunnseki02-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/kokyaku-shizyou-bunnseki02-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br \/>\n\u5e02\u5834\u5206\u6790\u306b\u306f\u3001\u6b21\u306e3\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>3C\u5206\u6790<\/li>\n<li>PEST\u5206\u6790<\/li>\n<li>SWOT\u5206\u6790<\/li>\n<\/ul>\n<p>\u3053\u3053\u3067\u305d\u308c\u305e\u308c\u306e\u5206\u6790\u624b\u6cd5\u3092\u78ba\u8a8d\u3057\u3001\u9069\u5207\u306a\u5834\u9762\u3067\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002\u5206\u6790\u306e\u969b\u306f\u3001Web\u30b5\u30a4\u30c8\u306a\u3069\u3067\u7121\u6599\u914d\u5e03\u3055\u308c\u3066\u3044\u308b\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u5206\u6790\u306e\u52b9\u7387\u304c\u5411\u4e0a\u3057\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7acb\u6848\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"3C\">3C\u5206\u6790<\/span><\/h3>\n<p><span class=\"bold\">\u300c3C\u5206\u6790\u300d\u3068\u306f\u3001<\/span><span class=\"marker-under bold\">\u73fe\u6642\u70b9\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u72b6\u6cc1\u3092\u3001\u9867\u5ba2\uff08Customer\uff09\u30fb\u7af6\u5408\uff08Competitor\uff09\u30fb\u81ea\u793e\uff08Company\uff09\u306e\u8996\u70b9\u304b\u3089<\/span>\u3092\u660e\u78ba\u306b\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>Customer\u306b\u306f\u300c\u5e02\u5834\u300d\u306e\u610f\u5473\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u308c\u306b\u306f\u30df\u30af\u30ed\u3068\u30de\u30af\u30ed\u306e\u8996\u70b9\u304c\u95a2\u4fc2\u3057\u307e\u3059\u30021\u4eba\u3082\u3057\u304f\u306f1\u793e\u3068\u3057\u3066\u5b58\u5728\u3059\u308b\u300c\u9867\u5ba2\u300d\u306e\u96c6\u5408\u4f53\u304c\u300c\u5e02\u5834\u300d\u3068\u306a\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>\u305d\u308c\u305e\u308c\u306e\u5206\u6790\u5185\u5bb9\u306f\u3001\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u9867\u5ba2\uff08\u5e02\u5834\uff09\uff1a\u5e02\u5834\u898f\u6a21\u30fb\u5e02\u5834\u6210\u9577\u7387\u30fb\u9867\u5ba2\u30cb\u30fc\u30ba<\/li>\n<li>\u7af6\u5408\uff1a\u7af6\u5408\u4ed6\u793e\u304c\u6301\u3064\u5f37\u307f<\/li>\n<li>\u81ea\u793e\uff1a\u81ea\u793e\u304c\u6301\u3064\u5f37\u307f<\/li>\n<\/ul>\n<p>3C\u5206\u6790\u3067\u306f\u4e3b\u89b3\u7684\u306a\u8003\u3048\u3067\u306f\u306a\u304f\u3001\u4e8b\u5b9f\u306b\u57fa\u3065\u3044\u305f\u5ba2\u89b3\u7684\u306a\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<span class=\"marker-under bold\">\u5206\u6790\u8005\u306e\u610f\u898b\u304c\u53cd\u6620\u3055\u308c\u306a\u3044\u3088\u3046\u306b\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u5206\u6790<\/span>\u3092\u9032\u3081\u3001\u6226\u7565\u7b56\u5b9a\u306b\u751f\u304b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"PEST\">PEST\u5206\u6790<\/span><\/h3>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/11\/shizyou-tyousa-hure-muwa-ku05.png\" alt=\"\" width=\"640\" height=\"427\" class=\"alignnone size-full wp-image-3411\" \/><\/p>\n<p><span class=\"bold\">\u300cPEST\u5206\u6790\u300d\u3068\u306f<\/span><span class=\"marker-under bold\">\u5916\u90e8\u74b0\u5883\u30924\u3064\u306e\u9762\u306b\u5206\u3051\u3066\u3001\u305d\u308c\u305e\u308c\u304c\u81ea\u793e\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5<\/span>\u3067\u3059\u3002PEST\u306f\u4ee5\u4e0b\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3067\u3001\u81ea\u793e\u3067\u306f\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u306a\u3044\u30de\u30af\u30ed\u74b0\u5883\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u653f\u6cbb\uff08Politics\uff09<\/li>\n<li>\u7d4c\u6e08\uff08Economy\uff09<\/li>\n<li>\u793e\u4f1a\uff08Society\uff09<\/li>\n<li>\u6280\u8853\uff08Technology\uff09<\/li>\n<\/ul>\n<p>PEST\u5206\u6790\u306b\u3088\u3063\u3066\u5916\u7684\u74b0\u5883\u306e\u73fe\u72b6\u3092\u6b63\u78ba\u306b\u6349\u3048\u3001<span class=\"bold\">\u5468\u56f2\u306e\u52d5\u5411\u3092\u610f\u8b58\u3057\u306a\u304c\u3089\u4e8b\u696d\u6226\u7565\u306b\u53cd\u6620\u3055\u305b\u308b<\/span>\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u5916\u90e8\u74b0\u5883\u306e\u5f71\u97ff\u3092\u5927\u304d\u304f\u53d7\u3051\u3084\u3059\u3044\u305f\u3081\u3001<span class=\"marker-under bold\">PEST\u5206\u6790\u306a\u3069\u306e\u30de\u30af\u30ed\u5206\u6790\u3092\u6d3b\u7528\u3057\u306a\u304c\u3089\u4e8b\u696d\u6226\u7565\u3092\u898b\u76f4\u3059<\/span>\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<h3><span id=\"SWOT\">SWOT\u5206\u6790<\/span><\/h3>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/kokyaku-shizyou-bunnseki03.png\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-3493\" \/><\/p>\n<p><span class=\"bold\">\u300cSWOT\u5206\u6790\u300d\u3068\u306f\u3001\u5185\u90e8\u8981\u56e0\u3068\u5916\u90e8\u8981\u56e0\u3092\u5bfe\u6bd4\u3055\u305b\u3066\u540c\u6642\u306b\u5206\u6790\u3059\u308b\u624b\u6cd5<\/span>\u3067\u3001<span class=\"marker-under bold\">\u81ea\u793e\u306e\u8ab2\u984c\u3084\u6226\u7565\u306e\u512a\u5148\u5ea6\u3001\u554f\u984c\u304c\u767a\u751f\u3057\u305f\u969b\u306e\u5bfe\u51e6\u6cd5\u306a\u3069\u3092\u8003\u3048\u308b\u969b\u306b\u6d3b\u7528<\/span>\u3067\u304d\u307e\u3059\u3002SWOT\u5206\u6790\u306f\u5185\u90e8\u8981\u56e0\u306e\u300cStrength\uff08\u5f37\u307f\uff09\u300d\u300cWeakness\uff08\u5f31\u307f\uff09\u300d\u3001\u5916\u90e8\u8981\u56e0\u306e\u300cOpportunity\uff08\u6a5f\u4f1a\uff09\u300d\u300cThreat\uff08\u8105\u5a01\uff09\u300d\u306e4\u3064\u306e\u982d\u6587\u5b57\u3067\u69cb\u6210\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u5185\u90e8\u8981\u56e0\u306e<span class=\"bold\">\u300c\u5f37\u307f\u300d\u300c\u5f31\u307f\u300d<\/span>\u3092\u6c7a\u5b9a\u3059\u308b\u4e3b\u306a\u8981\u7d20\u306f\u3001<span class=\"marker-under bold\">\u30d2\u30c8\u30fb\u30e2\u30ce\u30fb\u30ab\u30cd\u306a\u3069\u306e\u8cc7\u6e90\u3084\u6642\u9593\u306a\u3069<\/span>\u3067\u3059\u3002\u307e\u305f\u3001\u5916\u90e8\u8981\u56e0\u306e<span class=\"bold\">\u300c\u6a5f\u4f1a\u300d<\/span>\u306b\u306f<span class=\"marker-under bold\">\u30d7\u30e9\u30b9\u306e\u8981\u7d20\uff08\u597d\u666f\u6c17\u30fb\u5e02\u5834\u6210\u9577\u7387\u306a\u3069\uff09<\/span>\u3001<span class=\"bold\">\u300c\u8105\u5a01\u300d<\/span>\u306b\u306f<span class=\"marker-under bold\">\u30de\u30a4\u30ca\u30b9\u306e\u8981\u7d20\uff08\u4e0d\u666f\u6c17\u30fb\u7af6\u5408\u5897\u52a0\u306a\u3069\uff09<\/span>\u304c\u5f53\u3066\u306f\u307e\u308a\u307e\u3059\u3002<\/p>\n<h4>SWOT\u5206\u6790\u3092\u767a\u5c55\u3055\u305b\u305f\u300c\u30af\u30ed\u30b9SWOT\u5206\u6790\u300d\u3082\u6d3b\u7528\u3057\u3088\u3046<\/h4>\n<p>\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u304b\u3089\u5e02\u5834\u3092\u5206\u6790\u3059\u308bSWOT\u5206\u6790\u3060\u3051\u3067\u306f\u3001\u4e8b\u696d\u306e\u767a\u5c55\u306b\u6709\u52b9\u306a\u6226\u7565\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u5834\u5408\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u3053\u3067SWOT\u5206\u6790\u306e\u5404\u8981\u7d20\u3092\u639b\u3051\u5408\u308f\u305b\u3066\u304a\u3053\u306a\u3046\u300c\u30af\u30ed\u30b9SWOT\u5206\u6790\u300d\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001<span class=\"bold\">\u3055\u3089\u306b\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u304c\u53ef\u80fd<\/span>\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>Strength\uff08\u5f37\u307f\uff09\u00d7Opportunity\uff08\u6a5f\u4f1a\uff09\uff1a\u5f37\u307f\u3092\u6700\u5927\u9650\u751f\u304b\u3057\u3001\u7a4d\u6975\u7684\u306b\u30c1\u30e3\u30ec\u30f3\u30b8\u3059\u308b<\/li>\n<li>Weakness\uff08\u5f31\u307f\uff09\u00d7Opportunity\uff08\u6a5f\u4f1a\uff09\uff1a\u5f31\u307f\u3092\u514b\u670d\u3057\u305f\u4e0a\u3067\u3001\u30c1\u30e3\u30ec\u30f3\u30b8\u3059\u308b<\/li>\n<li>Strength\uff08\u5f37\u307f\uff09\u00d7Threat\uff08\u8105\u5a01\uff09\uff1a\u5f37\u307f\u3092\u4e0a\u624b\u304f\u751f\u304b\u3057\u3001\u8105\u5a01\u3092\u6291\u3048\u308b<\/li>\n<li>Weakness\uff08\u5f31\u307f\uff09\u00d7Threat\uff08\u8105\u5a01\uff09\uff1a\u64a4\u9000\u3092\u8996\u91ce\u306b\u5165\u308c\u3064\u3064\u3001\u30de\u30a4\u30ca\u30b9\u8981\u7d20\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b<\/li>\n<\/ul>\n<p><span class=\"marker-under bold\">SWOT\u5206\u6790\u3084\u30af\u30ed\u30b9SWOT\u5206\u6790\u3092\u6d3b\u7528\u3057\u3066\u81ea\u793e\u306e\u5185\u90e8\u74b0\u5883\u30fb\u5916\u90e8\u74b0\u5883\u3092\u7406\u89e3\u3057\u3001\u81ea\u5e97\u8217\u306b\u5408\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u65bd<\/span>\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"i-2\">\u5e02\u5834\u5206\u6790\u3067\u6700\u4f4e\u9650\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u30dd\u30a4\u30f3\u30c8<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/kokyaku-shizyou-bunnseki04.jpg\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-3494\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/kokyaku-shizyou-bunnseki04.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/kokyaku-shizyou-bunnseki04-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/kokyaku-shizyou-bunnseki04-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/kokyaku-shizyou-bunnseki04-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3066\u5e02\u5834\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u969b\u306b\u306f\u30013\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<ol class=\"bold\">\n<li>\u5e02\u5834\u898f\u6a21\u306e\u628a\u63e1<\/li>\n<li>\u9867\u5ba2\u306e\u8ab2\u984c\u3092\u7406\u89e3<\/li>\n<li>\u7af6\u5408\u306b\u3064\u3044\u3066\u306e\u7406\u89e3<\/li>\n<\/ol>\n<p>\u3053\u3053\u3067\u306f<span class=\"bold\">\u300c\u5e02\u5834\u898f\u6a21\u300d\u304c\u4f55\u3092\u6307\u3059\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u9867\u5ba2\u306e\u8ab2\u984c\u3092\u77e5\u308b\u306e\u304b<\/span>\u3068\u3044\u3063\u305f\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"1\">\u5e02\u5834\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c81.\u5e02\u5834\u898f\u6a21<\/span><\/h3>\n<p><span class=\"bold\">\u300c\u5e02\u5834\u898f\u6a21\u300d\u3068\u306f\u3001\u696d\u754c\u306b\u304a\u3051\u308b\u5e02\u5834\u306e\u5927\u304d\u3055\u3084\u5e74\u9593\u306e\u7dcf\u53d6\u5f15\u984d<\/span>\u3092\u6307\u3057\u307e\u3059\u3002<span class=\"marker-under bold\">\u81ea\u793e\u304c\u5c5e\u3059\u308b\u5e02\u5834\u898f\u6a21\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u4e88\u6e2c\u3084\u5e02\u5834\u306e\u52d5\u5411\u304c\u628a\u63e1\u3067\u304d\u308b<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5e02\u5834\u306e\u6349\u3048\u65b9\u306f\u3055\u307e\u3056\u307e\u3067\u3042\u308a\u3001\u3069\u306e\u7a0b\u5ea6\u7d30\u5206\u5316\u3057\u3066\u8003\u3048\u308b\u304b\u306b\u3088\u3063\u3066\u5206\u6790\u7d50\u679c\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u5e02\u5834\u898f\u6a21\u306e\u5206\u6790\u306b\u306f<span class=\"bold\">\u300cTAM\u300d\u300cSAM\u300d\u300cSOM\u300d\u306e3\u3064\u306e\u6307\u6a19<\/span>\u304c\u7528\u3044\u3089\u308c\u307e\u3059\u304c\u3001<span class=\"marker-under bold\">TAM\u304c\u6700\u5927\u3067SOM\u304c\u6700\u5c0f<\/span>\u3067\u3059\u30023\u3064\u306e\u6307\u6a19\u3092\u7406\u89e3\u3057\u305f\u4e0a\u3067\u5206\u6790\u3092\u9032\u3081\u307e\u3057\u3087\u3046\u3002<br \/>\n<img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/kokyaku-shizyou-bunnseki05.png\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-3495\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/kokyaku-shizyou-bunnseki05.png 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/kokyaku-shizyou-bunnseki05-300x200.png 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/kokyaku-shizyou-bunnseki05-240x160.png 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/10\/kokyaku-shizyou-bunnseki05-90x60.png 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<ul class=\"bold\">\n<li>TAM\uff08Total Addressable Market\uff09\uff1a\u81ea\u793e\u304c\u4f4d\u7f6e\u3059\u308b\u696d\u754c\u306e\u6700\u5927\u5e02\u5834\u898f\u6a21<\/li>\n<li>SAM\uff08Serviceable Available Market\uff09\uff1a\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u53ef\u80fd\u306a\u6700\u5927\u5e02\u5834\u898f\u6a21<\/li>\n<li>SOM\uff08Serviceable Obtainable Market\uff09\uff1a\u9867\u5ba2\u7372\u5f97\u304c\u53ef\u80fd\u3060\u3068\u4e88\u6e2c\u3055\u308c\u308b\u5e02\u5834\u898f\u6a21<\/li>\n<\/ul>\n<h3><span id=\"2\">\u5e02\u5834\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c82.\u9867\u5ba2\u306e\u8ab2\u984c<\/span><\/h3>\n<p>\u5e02\u5834\u5206\u6790\u306f\u3001<span class=\"bold\">\u5e97\u8217\u306b\u8a2a\u308c\u308b\u9867\u5ba2\u3092\u77e5\u308b<\/span>\u3053\u3068\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u9867\u5ba2\u304c\u62b1\u3048\u308b\u8ab2\u984c\uff08\u7406\u60f3\u30fb\u7406\u60f3\u3068\u306e\u5dee\u30fb\u305d\u308c\u306b\u5bfe\u3059\u308b\u8ab2\u984c\uff09\u3092\u77e5\u308b\u3053\u3068\u306f\u3001<span class=\"bold\">\u65b0\u88fd\u54c1\u306e\u958b\u767a\u3084\u65e2\u5b58\u88fd\u54c1\u306e\u6539\u5584\u306a\u3069\u3001\u8ab2\u984c\u89e3\u6c7a\u306e\u624b\u6bb5\u3068\u3057\u3066\u5f79\u7acb\u3066\u3089\u308c\u308b<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u306b\u306f\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3084\u805e\u304d\u53d6\u308a\u30fb\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u8abf\u67fb\u306a\u3069\u306b\u3088\u308b\u30d2\u30a2\u30ea\u30f3\u30b0\u3092\u304a\u3053\u306a\u3044\u3001\u60c5\u5831\u53ce\u96c6\u3059\u308b\u3053\u3068\u3082\u30dd\u30a4\u30f3\u30c8<\/span>\u3067\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u3067\u4fbf\u5229\u306a\u6642\u4ee3\u306b\u306a\u3063\u305f\u305f\u3081\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306f\u3088\u308a\u7d30\u5206\u5316\u3057\u3001\u6b32\u6c42\u3082\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<span class=\"bold\">\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u305f\u3081\u306e\u8ab2\u984c\u3092\u767a\u898b\u3057\u3066\u6539\u5584\u3059\u308b\u3053\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/span><\/p>\n<h3><span id=\"3-2\">\u5e02\u5834\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c83.\u7af6\u5408<\/span><\/h3>\n<p>\u7af6\u5408\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u3067<span class=\"bold\">\u7af6\u5408\u5e97\u8217\u3068\u81ea\u793e\u306e\u533a\u5225\u3092\u56f3\u308b\u30dd\u30a4\u30f3\u30c8\u306e\u767a\u898b<\/span>\u304c\u3067\u304d\u3001<span class=\"marker-under bold\">\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u88ab\u308b\u30ea\u30b9\u30af\u3092\u6e1b\u3089\u3057\u3066\u5e02\u5834\u3092\u72ec\u5360<\/span>\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u7af6\u5408\u5206\u6790\u306e\u969b\u306f<span class=\"bold\">\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3084\u58f2\u4e0a\u3001\u5f37\u307f\u30fb\u5f31\u307f\u3001\u96c6\u5ba2\u7d4c\u8def\u3001\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30bb\u30d7\u30c8\u306a\u3069<\/span>\u3092\u8abf\u3079\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002\u3053\u308c\u3089\u306e\u60c5\u5831\u306f\u3001\u5b9f\u969b\u306b\u7af6\u5408\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u307b\u304b\u3001\u7af6\u5408\u5206\u6790\u30c4\u30fc\u30eb\u306a\u3069\u3092\u4f7f\u3046\u3053\u3068\u3067\u8abf\u67fb\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h2><span id=\"i-3\">\u307e\u3068\u3081\uff1a\u5e02\u5834\u5206\u6790\u304b\u3089\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8003\u3048\u3088\u3046<\/span><\/h2>\n<ul class=\"bold\">\n<li>\u5e02\u5834\u5206\u6790\u306f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u304c\u304a\u3059\u3059\u3081<\/li>\n<li>\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u5927\u5207<\/li>\n<li>\u5e02\u5834\u898f\u6a21\u30fb\u9867\u5ba2\u306e\u8ab2\u984c\u30fb\u7af6\u5408\u3092\u62bc\u3055\u3048\u305f\u5206\u6790\u304c\u30dd\u30a4\u30f3\u30c8<\/li>\n<\/ul>\n<p>\u5e02\u5834\u5206\u6790\u3067\u306f\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u591a\u304f\u306e\u60c5\u5831\u3092\u6574\u7406\u3057\u3066\u6349\u3048\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<span class=\"bold\">\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u305f\u4e0a\u3067\u3001\u5e02\u5834\u8abf\u67fb\u3084\u5206\u6790\u306b\u53d6\u308a\u7d44\u307f\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u300c3C\u5206\u6790\u300d\u300cPEST\u5206\u6790\u300d\u300cSWOT\u5206\u6790\u300d\u306e3\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002\u52b9\u679c\u7684\u306a\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u305f\u3081\u306b\u306f\u3001<span class=\"marker-under bold\">\u81ea\u793e\u304c\u5c5e\u3059\u308b\u5e02\u5834\u898f\u6a21\u3068\u9867\u5ba2\u304c\u62b1\u3048\u308b\u8ab2\u984c\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u8003\u3048\u308b<\/span>\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>\u5e02\u5834\u5206\u6790\u3067\u81ea\u793e\u306e\u8ab2\u984c\u3092\u767a\u898b\u3057\u3001\u3055\u3089\u306a\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u5411\u3051\u305f\u6226\u7565\u3092\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool02?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-kokyaku-shizyou-bunnseki\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/01\/detail-bnr.png\" 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href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/tempo-marketing\/\">\u5e97\u8217\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u306e\u3072\u3068\u3064\u306b\u3001\u5e02\u5834\u5206\u6790\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5e02\u5834\u5206\u6790\u306e\u52b9\u679c\u7684\u306a\u3084\u308a\u65b9\u3092\u8a73\u3057\u304f\u77e5\u3089\u306a\u3044\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002 \u4eca\u56de\u306f\u5e02\u5834\u5206\u6790\u306b\u5f79\u7acb\u30643\u7a2e\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3001\u5206\u6790\u306e&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/area-marketing\/kokyaku-shizyou-bunnseki\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":5,"featured_media":3491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2,6],"tags":[16,27,68,61,70],"class_list":["post-3490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-areamarketing","category-bunseki-framework","tag-area-marketing","tag-marketing","tag-marketing-senryaku","tag-bunseki-shuhou","tag-tempo-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=3490"}],"version-history":[{"count":6,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3490\/revisions"}],"predecessor-version":[{"id":3574,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3490\/revisions\/3574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/3491"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=3490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=3490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=3490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}