{"id":3255,"date":"2023-08-18T09:30:57","date_gmt":"2023-08-18T00:30:57","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/store-development\/syutten-senryaku\/"},"modified":"2023-08-16T17:52:01","modified_gmt":"2023-08-16T08:52:01","slug":"syutten-senryaku","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/store-development\/syutten-senryaku\/","title":{"rendered":"\u51fa\u5e97\u6226\u7565\u306f\u5e97\u8217\u958b\u696d\u306e\u571f\u53f0\uff01\u5177\u4f53\u7684\u306a\u624b\u9806\u3084\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7d39\u4ecb\u3057\u307e\u3059"},"content":{"rendered":"<p>\u3069\u306e\u3088\u3046\u306a\u696d\u614b\u3067\u3042\u3063\u3066\u3082\u3001\u5e97\u8217\u958b\u696d\u306e\u5148\u306b\u306f\u696d\u7e3e\u5411\u4e0a\u3084\u7d4c\u55b6\u62e1\u5927\u3068\u3044\u3046\u5927\u304d\u306a\u76ee\u6a19\u304c\u3042\u308a\u307e\u3059\u3088\u306d\u3002<br \/>\n<span class=\"marker-under bold\">\u5e97\u8217\u306e\u904b\u55b6\u3092\u5b89\u5b9a\u3055\u305b\u4f01\u696d\u3092\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u306e\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u7d4c\u55b6<\/span>\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u958b\u696d\u3059\u308b\u6bb5\u968e\u3067\u3057\u3063\u304b\u308a\u3068\u3057\u305f\u51fa\u5e97\u6226\u7565\u3092\u7acb\u3066\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u300c\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u51fa\u5e97\u6226\u7565\u3092\u7acb\u3066\u308b\u3079\u304d\u306a\u306e\u304b\u300d\u300c\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u9805\u76ee\u3092\u53d6\u308a\u5165\u308c\u305f\u3089\u3044\u3044\u306e\u304b\u300d\u3068\u3044\u3063\u305f\u60a9\u307f\u3092\u6301\u3064\u4eba\u3082\u591a\u3044\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u6b21\u306e\u9805\u76ee\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li><span class=\"bold\">\u51fa\u5e97\u6226\u7565\u306e\u5fc5\u8981\u6027<\/span><\/li>\n<li><span class=\"bold\">\u51fa\u5e97\u6226\u7565\u3092\u4f5c\u6210\u3059\u308b\u969b\u306e\u5177\u4f53\u7684\u306a\u624b\u9806<\/span><\/li>\n<li><span class=\"bold\">\u51fa\u5e97\u6226\u7565\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span><\/li>\n<\/ul>\n<p>\u51fa\u5e97\u6226\u7565\u306e\u5177\u4f53\u7684\u306a\u624b\u9806\u3084\u91cd\u8981\u306a\u70b9\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u306e\u3067\u3001\u51fa\u5e97\u6226\u7565\u306b\u3064\u3044\u3066\u77e5\u308a\u305f\u3044\u65b9\u3001\u7591\u554f\u306e\u3042\u308b\u65b9\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool02?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-syutten-senryaku\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_03_728x90.png\" alt=\"\u5546\u570f\u5206\u6790\u3067\u5e02\u5834\u3092\u628a\u63e1\u3002\u65b0\u898f\u51fa\u5e97\u306e\u8abf\u67fb\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u3002\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u51fa\u5e97\u6226\u7565\u306f\u4f55\u306e\u305f\u3081\u306b\u5fc5\u8981\uff1f<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u51fa\u5e97\u6226\u7565\u3092\u4f5c\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u624b\u9806<\/a><ul><li><a href=\"#1\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u624b\u98061\uff1a\u5e97\u8217\u306e\u65b9\u5411\u6027\u3068\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u6c7a\u3081\u308b<\/a><\/li><li><a href=\"#2\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u624b\u98062:\u58f2\u4e0a\u3092\u4e88\u6e2c\u3059\u308b<\/a><\/li><li><a href=\"#3\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u624b\u98063\uff1a\u73fe\u72b6\u3092\u5206\u6790\u3057\u3066\u6539\u5584\u70b9\u3092\u6d17\u3044\u51fa\u3059<\/a><\/li><\/ul><\/li><li><a href=\"#3-2\"><span class=\"toc_number toc_depth_1\">3<\/span> \u51fa\u5e97\u6226\u7565\u306b\u5229\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af3\u9078<\/a><ul><li><a href=\"#SWOT\"><span class=\"toc_number toc_depth_2\">3.1<\/span> SWOT\u5206\u6790<\/a><\/li><li><a href=\"#VRIO\"><span class=\"toc_number toc_depth_2\">3.2<\/span> VRIO\u5206\u6790<\/a><\/li><li><a href=\"#4C4P\"><span class=\"toc_number toc_depth_2\">3.3<\/span> 4C\/4P\u5206\u6790<\/a><\/li><\/ul><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_1\">4<\/span> \u51fa\u5e97\u6226\u7565\u306b\u306f\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20<\/a><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_1\">5<\/span> \u307e\u3068\u3081\uff1a\u5e97\u8217\u306e\u6210\u529f\u306f\u51fa\u5e97\u6226\u7565\u6b21\u7b2c<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u51fa\u5e97\u6226\u7565\u306f\u4f55\u306e\u305f\u3081\u306b\u5fc5\u8981\uff1f<\/span><\/h2>\n<p>\u51fa\u5e97\u6226\u7565\u3068\u306f\u3001<span class=\"bold marker-under\">\u65b0\u898f\u5e97\u8217\u3092\u958b\u696d\u3059\u308b\u3068\u304d\u306b\u7acb\u3066\u308b\u7d4c\u55b6\u306e\u8981\u3068\u306a\u308b\u6226\u7565<\/span>\u3067\u3059\u3002\u5e97\u8217\u306e\u65b9\u5411\u6027\u3084\u30b3\u30f3\u30bb\u30d7\u30c8\u3001\u58f2\u4e0a\u8a08\u753b\u306a\u3069\u3001\u5e97\u8217\u306e\u6210\u529f\u3068\u6210\u9577\u3092\u652f\u3048\u308b\u571f\u53f0\u3068\u306a\u308b\u8981\u7d20\u3092\u7d30\u304b\u304f\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u51fa\u5e97\u6226\u7565\u306f\u3001\u3044\u308f\u3070\u5e97\u8217\u958b\u767a\u306e\u8a2d\u8a08\u66f8\u306e\u3088\u3046\u306a\u3082\u306e\u3002\u8a2d\u8a08\u66f8\u306b\u77db\u76fe\u304c\u3042\u308c\u3070\u3001\u672c\u6765\u4f5c\u308a\u305f\u3044\u3082\u306e\u3092\u6b63\u3057\u304f\u5b8c\u6210\u3055\u305b\u308b\u3053\u3068\u306a\u3069\u3067\u304d\u307e\u305b\u3093\u3088\u306d\u3002\u540c\u3058\u3088\u3046\u306b\u3001\u51fa\u5e97\u6226\u7565\u304c\u4e0d\u5341\u5206\u306a\u72b6\u614b\u3067\u306f\u5e97\u8217\u306e\u5728\u308a\u65b9\u304c\u5b9a\u307e\u3089\u305a\u3001\u76ee\u6307\u3059\u3079\u304d\u7d4c\u55b6\u65b9\u91dd\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u3093\u306a\u72b6\u614b\u3067\u904b\u55b6\u3092\u7d9a\u3051\u3066\u3044\u3066\u3082<span class=\"bold\">\u58f2\u4e0a\u306e\u5897\u52a0\u306f\u3082\u3061\u308d\u3093\u3001\u30d5\u30a1\u30f3\u5316\u3001\u3064\u307e\u308a\u9867\u5ba2\u306e\u5fc3\u3092\u3064\u304b\u3080\u3053\u3068\u3059\u3089\u56f0\u96e3\u306b\u306a\u308b<\/span>\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u7cfb\u5217\u5e97\u8217\u304c\u5b58\u5728\u3059\u308b\u5834\u5408\u306b\u306f\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u50b7\u3064\u3051\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u3092\u5931\u3046\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5e97\u8217\u3092\u958b\u696d\u3057\u3001\u904b\u55b6\u3092\u8a08\u753b\u7684\u306b\u9032\u3081\u3066\u3044\u304d\u305f\u3044\u306e\u3067\u3042\u308c\u3070\u305d\u306e\u7b2c\u4e00\u6bb5\u968e\u3067\u3042\u308b\u51fa\u5e97\u6226\u7565\u306e\u4f5c\u6210\u304c\u5927\u304d\u306a\u9375\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<h2><span id=\"i-2\">\u51fa\u5e97\u6226\u7565\u3092\u4f5c\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u624b\u9806<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3271\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/08\/syutten-senryaku02.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/08\/syutten-senryaku02.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/08\/syutten-senryaku02-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/08\/syutten-senryaku02-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/08\/syutten-senryaku02-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u4e8b\u696d\u3092\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306b\u3001\u51fa\u5e97\u6226\u7565\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20\u306a\u306e\u306f\u65b0\u898f\u958b\u696d\u6642\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3059\u3067\u306b\u65e2\u5b58\u5e97\u8217\u304c\u5b58\u5728\u3059\u308b\u5834\u5408\u3082\u3001\u591a\u5e97\u8217\u5c55\u958b\u306b\u4e57\u308a\u51fa\u3059\u969b\u306b\u306f\u5fc5\u305a\u305d\u306e\u5e97\u8217\u306b\u3042\u3063\u305f\u51fa\u5e97\u6226\u7565\u3092\u4f5c\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u65b0\u898f\u958b\u696d\u3084\u591a\u5e97\u8217\u5c55\u958b\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u4e8b\u696d\u3092\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306b\u5fc5\u9808\u306a\u306e\u304c\u51fa\u5e97\u6226\u7565\u3067\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u6210\u529f\u3078\u306e\u9053\u7b4b\u3092\u63cf\u304f\u51fa\u5e97\u6226\u7565\u306b\u3064\u3044\u3066\u5177\u4f53\u7684\u306a\u4f5c\u6210\u624b\u9806\u3092\u4ee5\u4e0b\u306e3\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u3051\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li><span class=\"bold\">\u5e97\u8217\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u6c7a\u3081\u308b<\/span><\/li>\n<li><span class=\"bold\">\u58f2\u4e0a\u3092\u4e88\u6e2c\u3059\u308b<\/span><\/li>\n<li><span class=\"bold\">\u73fe\u72b6\u3092\u5206\u6790\u3057\u3066\u6539\u5584\u70b9\u3092\u6d17\u3044\u51fa\u3059<\/span><\/li>\n<\/ul>\n<h3><span id=\"1\">\u624b\u98061\uff1a\u5e97\u8217\u306e\u65b9\u5411\u6027\u3068\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u6c7a\u3081\u308b<\/span><\/h3>\n<p>\u306f\u3058\u3081\u306b\u6c7a\u3081\u308b\u306e\u306f\u5e97\u8217\u306e\u65b9\u5411\u6027\u3068\u30b3\u30f3\u30bb\u30d7\u30c8\u3067\u3059\u3002<\/p>\n<p>\u5e97\u8217\u306e\u57fa\u672c\u7684\u306a\u65b9\u5411\u6027\u3092\u5b9a\u3081\u3066\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u904b\u55b6\u3059\u308b\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u6c7a\u3081\u308b\u3079\u304d\u5e97\u8217\u306e\u65b9\u5411\u6027\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e4\u70b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 30%;\">\u696d\u7a2e<\/td>\n<td>\u3069\u306e\u3088\u3046\u306a\u5e97\u8217\u306b\u3057\u305f\u3044\u306e\u304b\u3001\u3053\u306e\u5e97\u8217\u3067\u4f55\u3092\u63d0\u4f9b\u3057\u305f\u3044\u306e\u304b<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 30%;\">\u7acb\u5730<\/td>\n<td>\u30a2\u30af\u30bb\u30b9\u91cd\u8996\u3067\u99c5\u8fd1\u3001\u4f1a\u793e\u54e1\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30aa\u30d5\u30a3\u30b9\u8857\u3001\u5927\u7269\u5bb6\u5177\u3092\u6271\u3046\u306e\u3067\u30ed\u30fc\u30c9\u30b5\u30a4\u30c9\u306a\u3069<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 30%;\">\u5546\u54c1<\/td>\n<td>\u5c02\u9580\u7684\u306a\u5546\u54c1\u306b\u7279\u5316\u3059\u308b\u3001\u98df\u54c1\u304b\u3089\u65e5\u7528\u54c1\u307e\u3067\u30d0\u30e9\u30f3\u30b9\u3088\u304f\u305d\u308d\u3048\u308b\u3000\u306a\u3069<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 30%;\">\u8ca9\u58f2\u5f62\u614b<\/td>\n<td>(\u98f2\u98df\u5e97\u306e\u5834\u5408)\u30a4\u30fc\u30c8\u30a4\u30f3\u3001\u30c6\u30a4\u30af\u30a2\u30a6\u30c8\u3001\u30c7\u30ea\u30d0\u30ea\u30fc\u306e\u6709\u7121<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u65b9\u5411\u6027\u304c\u307e\u3068\u307e\u3063\u305f\u3089\u3001\u3053\u306e\u9805\u76ee\u3092\u3082\u3068\u306b\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u7d44\u307f\u7acb\u3066\u3066\u3044\u304d\u307e\u3059\u3002\u65b9\u5411\u6027\u3060\u3051\u3067\u306a\u304f\u3001<span class=\"bold marker-under\">\u5e97\u8217\u306e\u9867\u5ba2\u3068\u306a\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u30da\u30eb\u30bd\u30ca\u3082\u610f\u8b58\u3057\u3066\u7d30\u304b\u3044\u90e8\u5206\u307e\u3067\u5177\u4f53\u7684\u306b\u8a2d\u5b9a<\/span>\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 30%;\">\u5e97\u8217\u3092\u3069\u306e\u3088\u3046\u306a\u7a7a\u9593\u306b\u3057\u305f\u3044\u306e\u304b(\u30c6\u30fc\u30de)<\/td>\n<td style=\"width: auto;\">\u5185\u5916\u88c5\u30c7\u30b6\u30a4\u30f3\u3084\u5e97\u5185\u30ec\u30a4\u30a2\u30a6\u30c8<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 30%;\">\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5185\u5bb9<\/td>\n<td style=\"width: auto;\">\u6271\u3046\u5546\u54c1\u306e\u7a2e\u985e\u3084\u6570\u3001\u4fa1\u683c\u5e2f\u306a\u3069\u306e\u8a2d\u5b9a<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 30%;\">\u5e97\u5185BGM<\/td>\n<td style=\"width: auto;\">\u843d\u3061\u7740\u3044\u305f\u96f0\u56f2\u6c17\u306b\u3057\u305f\u3044\u3001\u660e\u308b\u3044\u611f\u3058\u3092\u6f14\u51fa\u3057\u305f\u3044\u306a\u3069<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 30%;\">\u30b9\u30bf\u30c3\u30d5\u306e\u30b3\u30b9\u30c1\u30e5\u30fc\u30e0<\/td>\n<td style=\"width: auto;\">\u898b\u305f\u76ee\u91cd\u8996\u3001\u52d5\u304d\u3084\u3059\u3055\u91cd\u8996\u306a\u3069<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u8a2d\u8a08\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9\u306f\u30cb\u30fc\u30ba\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u81ea\u793e\u306e\u5e0c\u671b\u3084\u7406\u60f3\u3070\u304b\u308a\u3092\u512a\u5148\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001<span class=\"bold marker-under\">\u5e02\u5834\u3084\u9867\u5ba2\u304b\u3089\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u3082\u306e<\/span>\u3092\u7cbe\u67fb\u3057\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u53d6\u308a\u5165\u308c\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u5e97\u8217\u306e\u65b9\u5411\u6027\u3084\u30b3\u30f3\u30bb\u30d7\u30c8\u304c\u6c7a\u307e\u3063\u305f\u3089\u3001\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u306a\u3069\u306e\u5f62\u3067\u660e\u78ba\u306b\u3057\u3066\u304a\u304f\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u7d4c\u55b6\u9663\u3092\u542b\u3081\u305f\u5168\u54e1\u304c\u30d3\u30b8\u30e7\u30f3\u3092\u5171\u6709\u3067\u304d\u308b\u305f\u3081\u3001\u958b\u696d\u5f8c\u3082\u4e00\u8cab\u6027\u306e\u3042\u308b\u904b\u55b6\u3092\u304a\u3053\u306a\u3044\u65b0\u305f\u306a\u6226\u7565\u3092\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u8a00\u8a9e\u5316\u3057\u3066\u3001\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u4f5c\u6210\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u8cc7\u6599\u306f\u4ee5\u4e0b\u306e\u30da\u30fc\u30b8\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002<\/p>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/whitepaper\/concept-sheet?grid=media-mm-blog-linkcard&amp;utm_source=mm-blog&amp;utm_medium=referrer&amp;utm_campaign=mm-blog-linkcard-syutten-senryaku\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img decoding=\"async\" src=\"https:\/\/www.mapmarketing.co.jp\/wp\/wp-content\/uploads\/concept-sheet2.jpg\" width=\"600\" \/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u3010\u696d\u7a2e\u5225\u30b5\u30f3\u30d7\u30eb\u4ed8\u3011\u30b3\u30f3\u30bb\u30d7\u30c8\u30b7\u30fc\u30c8 | \u30de\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e <\/div>\r\n<div class=\"blog-card-excerpt\">\u5e97\u8217\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u7df4\u308b\u3068\u304d\u306f\u3001\u601d\u8003\u3092\u6574\u7406\u3057\u3066\u4f1d\u3048\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u306b\u3001\u30b3\u30f3\u30bb\u30d7\u30c8\u30b7\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002\u30b3\u30f3\u30bb\u30d7\u30c8\u30b7\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3068\u60c5\u2026 | \u30de\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div>\n<h3><span id=\"2\">\u624b\u98062:\u58f2\u4e0a\u3092\u4e88\u6e2c\u3059\u308b<\/span><\/h3>\n<p>\u5e97\u8217\u306e\u65b9\u5411\u6027\u3068\u30b3\u30f3\u30bb\u30d7\u30c8\u304c\u6c7a\u307e\u3063\u305f\u3089\u3001\u6b21\u306b<span class=\"bold marker-under\">\u5927\u307e\u304b\u306a\u6708\u9593\u58f2\u4e0a\u3092\u4e88\u6e2c\u3057\u3066\u76ee\u6a19\u58f2\u4e0a\u3092\u8a2d\u5b9a<\/span>\u3057\u307e\u3059\u3002\u5e97\u8217\u3067\u5b9f\u969b\u306b\u53d6\u308a\u6271\u3046\u5546\u54c1\u306e\u9700\u8981\u3001\u51fa\u5e97\u5019\u88dc\u5730\u306e\u4f4f\u6c11\u306e\u7279\u5fb4\u3001\u5730\u57df\u306e\u7279\u6027\u306a\u3069\u3092\u8003\u3048\u305f\u3046\u3048\u3067\u7b97\u51fa\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u540c\u3058\u5546\u570f\u5185\u306b\u7af6\u5408\u4ed6\u793e\u304c\u3044\u308b\u5834\u5408\u306f\u3001<span class=\"bold\">\u7af6\u5408\u8abf\u67fb\u3092\u304a\u3053\u306a\u3044\u4e16\u5e2f\u6570\u30841\u6b21\u5546\u570f\u306e\u9867\u5ba2\u5c5e\u6027\u306a\u3069\u3092\u53c2\u8003\u306b\u3059\u308b\u624b\u6cd5\u3082\u6709\u52b9<\/span>\u3067\u3059\u3002<\/p>\n<h4>\u58f2\u4e0a\u76ee\u6a19\u306f\u9069\u5207\u306b<\/h4>\n<p>\u76ee\u6a19\u58f2\u4e0a\u306f\u9ad8\u3051\u308c\u3070\u3044\u3044\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u30d0\u30e9\u30f3\u30b9\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u904e\u5ea6\u306b\u9ad8\u3044\u76ee\u6a19\u306f\u3001\u5f93\u696d\u54e1\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u843d\u3068\u3057\u632b\u6298\u3092\u5f15\u304d\u8d77\u3053\u3059\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002\u53cd\u5bfe\u306b\u3001\u904e\u5c0f\u306a\u76ee\u6a19\u3067\u306f\u76ee\u6307\u3059\u610f\u7fa9\u3092\u898b\u5931\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001<span class=\"bold marker-under\">\u5f93\u696d\u54e1\u306e\u3084\u308b\u6c17\u306b\u7e4b\u304c\u308a\u696d\u7e3e\u3082\u5411\u4e0a\u3067\u304d\u308b\u9069\u5207\u306a\u6570\u5024<\/span>\u306b\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u5e97\u8217\u306e\u58f2\u4e0a\u4e88\u6e2c\u306e\u624b\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8cc7\u6599\u3067\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/whitepaper\/shinki-tenpo-uriage-yosoku?grid=media-mm-blog-linkcard&amp;utm_source=mm-blog&amp;utm_medium=referrer&amp;utm_campaign=mm-blog-linkcard-syutten-senryaku\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img decoding=\"async\" src=\"https:\/\/www.mapmarketing.co.jp\/wp\/wp-content\/uploads\/shinki_tenpo_uriage_yosoku01.png\" width=\"600\" \/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u3082\u3046\u8ff7\u308f\u306a\u3044\uff01\u65b0\u898f\u5e97\u8217\u51fa\u5e97\u6642\u306b\u6d3b\u7528\u3067\u304d\u308b\u58f2\u4e0a\u4e88\u6e2c\u306e\u624b\u6cd53\u9078 | \u30de\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e <\/div>\r\n<div class=\"blog-card-excerpt\">\u58f2\u4e0a\u4e88\u6e2c\u306f\u3001\u65b0\u898f\u5e97\u8217\u306e\u51fa\u5e97\u306b\u306f\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u306e\u58f2\u4e0a\u4e88\u6e2c\u3092\u304a\u3053\u306a\u308f\u306a\u3044\u3068\u3001\u5148\u884c\u6295\u8cc7\u306b\u898b\u5408\u3063\u305f\u30ea\u30bf\u30fc\u30f3\u304c\u5f97\u3089\u308c\u305a\u306b\u8d64\u5b57\u306b\u9665\u3063\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u2026| \u30de\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div>\n<h3><span id=\"3\">\u624b\u98063\uff1a\u73fe\u72b6\u3092\u5206\u6790\u3057\u3066\u6539\u5584\u70b9\u3092\u6d17\u3044\u51fa\u3059<\/span><\/h3>\n<p>\u6b21\u306b\u3001\u81ea\u793e\u306e\u5e02\u5834\u3067\u306e\u7acb\u3061\u4f4d\u7f6e\u3084\u8cc7\u91d1\u30fb\u4eba\u6750\u306a\u3069\u306e\u8cc7\u6e90\u3092\u6574\u7406\u3057\u3066\u81ea\u793e\u30fb\u81ea\u5e97\u8217\u304c\u3069\u306e\u3088\u3046\u306a\u73fe\u72b6\u306b\u3042\u308b\u304b\u3092\u628a\u63e1\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u3053\u307e\u3067\u3067\u4f5c\u6210\u3057\u305f\u51fa\u5e97\u6226\u7565\u306e\u5185\u5bb9\u3068\u73fe\u72b6\u3092\u7167\u3089\u3057\u5408\u308f\u305b\u3066\u3001\u30b3\u30f3\u30bb\u30d7\u30c8\u3084\u65b9\u91dd\u3001\u76ee\u6a19\u58f2\u4e0a\u304c\u9069\u5207\u304b\u3069\u3046\u304b\u3092\u7cbe\u67fb\u3057\u307e\u3059\u3002\u305d\u306e\u969b\u3001\u51fa\u5e97\u6226\u7565\u3068\u73fe\u72b6\u306b\u30ba\u30ec\u304c\u3042\u308c\u3070\u5e02\u5834\u306b\u5408\u308f\u305b\u3066\u5e97\u8217\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u8abf\u6574\u3059\u308b\u304b\u3001\u3088\u308a\u5e97\u8217\u306b\u9069\u3057\u305f\u7acb\u5730\u3092\u63a2\u3057\u76f4\u3057\u3066\u79fb\u8ee2\u3059\u308b\u306a\u3069\u3001\u5fc5\u8981\u306a\u4fee\u6b63\u3092\u304a\u3053\u306a\u3044\u307e\u3059\u3002<\/p>\n<h2><span id=\"3-2\">\u51fa\u5e97\u6226\u7565\u306b\u5229\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af3\u9078<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3272\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/08\/syutten-senryaku03.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/08\/syutten-senryaku03.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/08\/syutten-senryaku03-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/08\/syutten-senryaku03-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/08\/syutten-senryaku03-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u5e97\u8217\u306e\u958b\u696d\u306b\u3042\u305f\u3063\u3066\u51fa\u5e97\u6226\u7565\u306e\u69cb\u7bc9\u6642\u306b\u304a\u3059\u3059\u3081\u3059\u308b\u306e\u304c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u3067\u3059\u3002<\/p>\n<p>\u300c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300d\u3068\u306f\u3001\u554f\u984c\u89e3\u6c7a\u306e\u624b\u304c\u304b\u308a\u3092\u4e0e\u3048\u308b\u601d\u8003\u306e\u67a0\u7d44\u307f\u3067\u3059\u3002\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3057\u3066\u52b9\u7387\u7684\u306a\u89e3\u6c7a\u7b56\u306b\u5c0e\u304f\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3067\u3001\u591a\u7a2e\u591a\u69d8\u306a\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u51fa\u5e97\u6226\u7565\u4f5c\u308a\u306b\u5c0e\u5165\u3059\u308c\u3070\u3001\u8907\u96d1\u306a\u624b\u9593\u3092\u5927\u5e45\u306b\u8efd\u6e1b\u3067\u304d\u307e\u3059\u3002\u4ed6\u793e\u3068\u306e\u660e\u78ba\u306a\u5dee\u5225\u5316\u3084\u7d4c\u55b6\u8005\u306e\u610f\u5fd7\u3092\u5f93\u696d\u54e1\u3068\u5171\u6709\u3059\u308b\u3053\u3068\u3082\u3001\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u7ae0\u3067\u306f\u3001\u51fa\u5e97\u6226\u7565\u306b\u6709\u52b9\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30923\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"SWOT\">SWOT\u5206\u6790<\/span><\/h3>\n<p>SWOT\uff08\u30b9\u30a6\u30a9\u30c3\u30c8\uff09\u5206\u6790\u306f\u3001\u4ee5\u4e0b\u306e4\u3064\u306e\u8981\u7d20\u304b\u3089\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><span class=\"bold\">Strengths\uff08\u81ea\u793e\u306e\u5f37\u307f\uff09<\/span><\/li>\n<li><span class=\"bold\">Weaknesses\uff08\u81ea\u793e\u306e\u5f31\u307f\uff09<\/span><\/li>\n<li><span class=\"bold\">Opportunities\uff08\u81ea\u793e\u306b\u3068\u3063\u3066\u30c1\u30e3\u30f3\u30b9\u3068\u306a\u308b\u5e02\u5834\u74b0\u5883\u3084\u793e\u4f1a\u7684\u306a\u52d5\u5411\u306a\u3069\uff09<\/span><\/li>\n<li><span class=\"bold\">Threats\uff08\u81ea\u793e\u306b\u3068\u3063\u3066\u30ea\u30b9\u30af\u3068\u306a\u308b\u5e02\u5834\u306e\u7af6\u4e89\u72b6\u6cc1\u306a\u3069\uff09<\/span><\/li>\n<\/ul>\n<p>SWOT\u5206\u6790\u3067\u306f\u81ea\u793e\u306e\u5185\u90e8\u8981\u56e0\u306e\u300cS\u300d\u300cW\u300d\u3068\u3001\u5916\u90e8\u8981\u56e0\u306e\u300cO\u300d\u300cT\u300d\u306e4\u3064\u306b\u5206\u985e\u3057\u3066\u5206\u6790\u3057\u307e\u3059\u3002\u8868\u306b\u66f8\u304d\u51fa\u3057\u3066\u307f\u308b\u3053\u3068\u3067\u3001<span class=\"bold marker-under\">\u81ea\u793e\u306e\u5f37\u307f\u3084\u6539\u5584\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3001\u30c1\u30e3\u30f3\u30b9\u3084\u30ea\u30b9\u30af\u306b\u306a\u308b\u5916\u90e8\u8981\u56e0\u3092\u51fa\u5e97\u524d\u306b\u628a\u63e1\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span>\u3067\u3059\u3002<\/p>\n<h3><span id=\"VRIO\">VRIO\u5206\u6790<\/span><\/h3>\n<p>VRIO\uff08\u30d6\u30ea\u30aa\uff09\u5206\u6790\u306f\u4ee5\u4e0b\u306e4\u3064\u306e\u8981\u7d20\u304b\u3089\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><span class=\"bold\">Value\uff08\u7d4c\u6e08\u7684\u4fa1\u5024\uff1a\u81ea\u793e\u306e\u6301\u3064\u7d4c\u55b6\u8cc7\u6e90\u306b\u7d4c\u6e08\u7684\u306a\u4fa1\u5024\u304c\u3042\u308b\u306e\u304b\u3092\u5206\u6790\u3059\u308b\uff09<\/span><\/li>\n<li><span class=\"bold\">Rarity\uff08\u5e0c\u5c11\u6027\uff1a\u81ea\u793e\u306b\u3057\u304b\u306a\u3044\u7d4c\u55b6\u8cc7\u6e90\u306e\u5206\u6790\u3002\u5e0c\u5c11\u6027\u304c\u9ad8\u3044\u307b\u3069\u3001\u65b0\u898f\u53c2\u5165\u3092\u9632\u3052\u308b\uff09<\/span><\/li>\n<li><span class=\"bold\">Imitability\uff08\u6a21\u5023\u6027\uff1b\u81ea\u793e\u306e\u7d4c\u55b6\u8cc7\u6e90\u304c\u771f\u4f3c\u3055\u308c\u306b\u304f\u3044\u307b\u3069\u3001\u9577\u671f\u9593\u306b\u308f\u305f\u3063\u3066\u512a\u4f4d\u6027\u3092\u7dad\u6301\u3067\u304d\u308b\uff09<\/span><\/li>\n<li><span class=\"bold\">Organization\uff08\u7d44\u7e54\uff1a\u7d4c\u55b6\u8cc7\u6e90\u3092\u6709\u52b9\u6d3b\u7528\u3067\u304d\u308b\u67d4\u8edf\u6027\u304c\u81ea\u793e\u306b\u3042\u308b\u304b\u3001\u610f\u601d\u6c7a\u5b9a\u306f\u30b9\u30e0\u30fc\u30ba\u304b\u3092\u898b\u308b\uff09<\/span><\/li>\n<\/ul>\n<p>VRIO\u5206\u6790\u306f\u81ea\u793e\u306e\u8cc7\u6e90\u3084\u80fd\u529b\u3092\u8a55\u4fa1\u3057\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u660e\u78ba\u306b\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<p><span class=\"bold marker-under\">\u4ed6\u793e\u306b\u306f\u6a21\u5023\u3067\u304d\u306a\u3044\u72ec\u81ea\u306e\u5f37\u307f\u3084\u7af6\u4e89\u306b\u304a\u3051\u308b\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u628a\u63e1<\/span>\u3067\u304d\u3001\u51fa\u5e97\u6226\u7565\u304b\u3089\u958b\u5e97\u5f8c\u306e\u7d4c\u55b6\u6226\u7565\u307e\u3067\u306e\u5404\u6bb5\u968e\u3067\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"4C4P\">4C\/4P\u5206\u6790<\/span><\/h3>\n<p>4C\u5206\u6790\u306f\u9867\u5ba2\u8996\u70b9\u30014P\u5206\u6790\u306f\u4f01\u696d\u8996\u70b9\u3067\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 30%;\" class=\"bold\">4C\u5206\u6790(\u9867\u5ba2\u8996\u70b9)<\/td>\n<td style=\"width: auto;\" class=\"bold\">4P\u5206\u6790(\u4f01\u696d\u8996\u70b9)<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 30%\">Customer needs(\u9867\u5ba2\u30cb\u30fc\u30ba)<\/td>\n<td style=\"width: auto\">Product\uff08\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\uff1a\u54c1\u8cea\u3001\u30c7\u30b6\u30a4\u30f3\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u3000\u306a\u3069\uff09<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 30%;\">Cost(\u9867\u5ba2\u306e\u30b3\u30b9\u30c8)<\/td>\n<td style=\"width: auto\">Price\uff08\u4fa1\u683c\uff1a\u6a19\u6e96\u8ca9\u58f2\u4fa1\u683c\u3001\u5024\u5f15\u304d\u4fa1\u683c\u3000\u306a\u3069\uff09<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 30%\">Convenience\uff08\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u5229\u4fbf\u6027\uff09<\/td>\n<td style=\"width: auto\">Place\uff08\u6d41\u901a\uff1a\u6d41\u901a\u7bc4\u56f2\u3001\u5728\u5eab\u7ba1\u7406\u3001\u8f38\u9001\u3000\u306a\u3069\uff09<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 30%\">Communication\uff08\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u3068\u308a\u3084\u3059\u3055\uff09<\/td>\n<td style=\"width: auto\">Promotion\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff1a\u8ca9\u58f2\u4fc3\u9032\u3001\u5e83\u544a\u3001\u5e83\u5831\u3000\u306a\u3069\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u4e0a\u8a18\u306e\u9805\u76ee\u306b\u3064\u3044\u3066\u8cfc\u5165\u3059\u308b\u5074\u3068\u8ca9\u58f2\u3059\u308b\u5074\u3001\u53cc\u65b9\u306e\u8996\u70b9\u3067\u4f01\u696d\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u504f\u308a\u306e\u306a\u3044\u30c7\u30fc\u30bf\u3092\u5c0e\u304d\u51fa\u305b\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e2\u3064\u306e\u5206\u6790\u624b\u6cd5\u306f\u51fa\u5e97\u6226\u7565\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u6642\u306b\u6d3b\u7528\u3055\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<span class=\"bold marker-under\">\u4e21\u8005\u3092\u4f75\u7528\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u3089\u308c\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3082\u304a\u3053\u306a\u3048\u307e\u3059\u3002<\/span><\/p>\n<h2><span id=\"i-3\">\u51fa\u5e97\u6226\u7565\u306b\u306f\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3273\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/08\/syutten-senryaku04.jpg\" alt=\"\" width=\"640\" height=\"426\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/08\/syutten-senryaku04.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/08\/syutten-senryaku04-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/08\/syutten-senryaku04-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/08\/syutten-senryaku04-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u51fa\u5e97\u6226\u7565\u3067\u3082\u3063\u3068\u3082\u91cd\u8981\u306a\u306e\u306f\u201c\u3069\u3053\u306b\u5e97\u8217\u3092\u51fa\u3059\u304b\u201c\u3068\u3044\u3046\u3053\u3068\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u5e97\u8217\u904b\u55b6\u3092\u6210\u529f\u3055\u305b\u308b\u8fd1\u9053\u306f\u3001\u81ea\u793e\u306e\u6226\u7565\u306b\u5408\u81f4\u3057\u3066\u3044\u308b\u51fa\u5e97\u30a8\u30ea\u30a2\u3092\u898b\u3064\u3051\u3001\u81ea\u5e97\u8217\u306b\u9069\u3057\u305f\u5546\u570f\u3067\u3042\u308b\u304b\u3092\u5206\u6790\u3057\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u3068\u304d\u306b\u5f79\u7acb\u3064\u306e\u304c\u300c\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u3044\u3046\u6982\u5ff5\u3067\u3059\u3002<\/p>\n<p>\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001<span class=\"bold\">\u7279\u5b9a\u5730\u57df\u306e\u7279\u6027\u3092\u628a\u63e1\u30fb\u5206\u6790\u3057\u3001\u305d\u306e\u5730\u57df\u306b\u7279\u5316\u3057\u305f\u8ca9\u4fc3\u6d3b\u52d5\u3092\u304a\u3053\u306a\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5<\/span>\u3067\u3059\u3002\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><span class=\"bold\">\u7279\u5b9a\u5730\u57df\u306b\u304a\u3051\u308b\u5e97\u8217\u306e\u9700\u8981\u3084\u58f2\u4e0a\u3092\u4e88\u6e2c\u3067\u304d\u308b<\/span><\/li>\n<li><span class=\"bold\">\u6f5c\u5728\u9867\u5ba2\u304c\u3044\u308b\u5730\u57df\u3092\u898b\u3064\u3051\u3089\u308c\u308b<\/span><\/li>\n<li><span class=\"bold\">\u5730\u57df\u306b\u30d5\u30a3\u30c3\u30c8\u3057\u305f\u51fa\u5e97\u6226\u7565\u3092\u7acb\u3066\u3089\u308c\u308b<\/span><\/li>\n<\/ul>\n<p>\u51fa\u5e97\u6226\u7565\u3092\u7df4\u308b\u904e\u7a0b\u3067\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u6226\u7565\u306b\u6700\u9069\u306a\u30a8\u30ea\u30a2\u306b\u5e97\u8217\u3092\u958b\u304d\u3001\u5730\u57df\u306b\u5408\u308f\u305b\u305f\u6226\u7565\u3092\u5c55\u958b\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u65bd\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u306f\u3001\u624b\u4f5c\u696d\u3067\u3082\u53d6\u5f97\u53ef\u80fd\u3067\u3059\u3002\u3057\u304b\u3057\u3001<span class=\"bold marker-under\">\u521d\u3081\u3066\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u65b9\u3084\u3001\u52b9\u7387\u7684\u306a\u60c5\u5831\u53ce\u96c6\u30fb\u9ad8\u7cbe\u5ea6\u306a\u6226\u7565\u306e\u7acb\u6848\u3092\u3057\u305f\u3044\u65b9\u306b\u306f\u5c02\u7528\u30c4\u30fc\u30eb\u306e\u4f7f\u7528\u3092\u304a\u3059\u3059\u3081<\/span>\u3057\u307e\u3059\u3002<\/p>\n<p>\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0GIS\u306f\u3053\u3061\u3089\u306e\u30da\u30fc\u30b8\u3067\u3082\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/product_terra.html?grid=media-mm-blog-linkcard&amp;utm_source=mm-blog&amp;utm_medium=referrer&amp;utm_campaign=mm-blog-linkcard-syutten-senryaku\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img decoding=\"async\" src=\"https:\/\/www.mapmarketing.co.jp\/wp\/wp-content\/uploads\/Logo_RGB_1-1-2.png\" width=\"600\" \/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0GIS\u30bd\u30d5\u30c8 TerraMap\u30b7\u30ea\u30fc\u30ba | \u30de\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e <\/div>\r\n<div class=\"blog-card-excerpt\">\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0GIS\u30bd\u30d5\u30c8\u306e\u5b9a\u756a\u300cTerraMap\u30b7\u30ea\u30fc\u30ba\u300d\u3002\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0GIS\u5c02\u9580\u30e1\u30fc\u30ab\u30fc\u306e\u30de\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e\u3001\u88fd\u54c1\u60c5\u5831\u30da\u30fc\u30b8\u3002GIS\u3092\u5229\u7528\u3057\u305f\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u5546\u570f\u5206\u6790\u2026<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div>\n<h2><span id=\"i-4\">\u307e\u3068\u3081\uff1a\u5e97\u8217\u306e\u6210\u529f\u306f\u51fa\u5e97\u6226\u7565\u6b21\u7b2c<\/span><\/h2>\n<ul>\n<li><span class=\"bold\">\u51fa\u5e97\u6226\u7565\u306f\u5e97\u8217\u306e\u6210\u529f\u3084\u6210\u9577\u3092\u5de6\u53f3\u3059\u308b<\/span><\/li>\n<li><span class=\"bold\">\u5e97\u8217\u6226\u7565\u3092\u7df4\u308b\u969b\u306b\u306f\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u6709\u52b9<\/span><\/li>\n<li><span class=\"bold\">\u5730\u57df\u306b\u5408\u308f\u305b\u305f\u51fa\u5e97\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306b\u306f\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5fc5\u9808<\/span><\/li>\n<\/ul>\n<p>\u65b0\u305f\u306a\u5e97\u8217\u3092\u958b\u696d\u3059\u308b\u969b\u3001\u904b\u55b6\u3092\u52b9\u7387\u7684\u306b\u9032\u3081\u6210\u529f\u3078\u306e\u9053\u3092\u9032\u307f\u305f\u3044\u306e\u3067\u3042\u308c\u3070\u51fa\u5e97\u6226\u7565\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u3002<span class=\"bold marker-under\">\u3057\u3063\u304b\u308a\u3068\u69cb\u7bc9\u3055\u308c\u305f\u51fa\u5e97\u6226\u7565\u306f\u958b\u696d\u5f8c\u306e\u904b\u55b6\u3092\u5b89\u5b9a\u3055\u305b\u3001\u5e97\u8217\u306e\u6210\u529f\u3092\u652f\u3048\u308b\u571f\u53f0\u306b\u306a\u308b<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u51fa\u5e97\u6226\u7565\u306e\u4f5c\u6210\u306b\u306f\u624b\u9593\u3068\u6642\u9593\u304c\u304b\u304b\u308a\u3001\u9762\u5012\u306a\u90e8\u5206\u3082\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u5c02\u7528\u306e\u30c4\u30fc\u30eb\u306a\u3069\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u521d\u3081\u3066\u3067\u3082\u9ad8\u7cbe\u5ea6\u306e\u6226\u7565\u3092\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u4e0d\u5341\u5206\u306a\u51fa\u5e97\u6226\u7565\u3067\u306e\u958b\u696d\u306f\u5931\u6557\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u5165\u5ff5\u306b\u6226\u7565\u3092\u7acb\u3066\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool02?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-syutten-senryaku\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/01\/detail-bnr.png\" alt=\"\u5546\u570f\u5206\u6790\u3067\u5e02\u5834\u3092\u628a\u63e1\u3002\u65b0\u898f\u51fa\u5e97\u306e\u8abf\u67fb\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u3002\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/shuttenn\/\">\u51fa\u5e97<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/shutten-senryaku\/\">\u51fa\u5e97\u6226\u7565<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u3069\u306e\u3088\u3046\u306a\u696d\u614b\u3067\u3042\u3063\u3066\u3082\u3001\u5e97\u8217\u958b\u696d\u306e\u5148\u306b\u306f\u696d\u7e3e\u5411\u4e0a\u3084\u7d4c\u55b6\u62e1\u5927\u3068\u3044\u3046\u5927\u304d\u306a\u76ee\u6a19\u304c\u3042\u308a\u307e\u3059\u3088\u306d\u3002 \u5e97\u8217\u306e\u904b\u55b6\u3092\u5b89\u5b9a\u3055\u305b\u4f01\u696d\u3092\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u306e\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u7d4c\u55b6\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u958b\u696d\u3059\u308b&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/store-development\/syutten-senryaku\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":3270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[8,7],"tags":[25,67],"class_list":["post-3255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shutten","category-store-development","tag-shuttenn","tag-shutten-senryaku"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=3255"}],"version-history":[{"count":10,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3255\/revisions"}],"predecessor-version":[{"id":3301,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3255\/revisions\/3301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/3270"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=3255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=3255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=3255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}