{"id":3092,"date":"2023-07-29T09:30:19","date_gmt":"2023-07-29T00:30:19","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/area-marketing\/kouri-deta-katsuyou\/"},"modified":"2023-07-25T20:59:29","modified_gmt":"2023-07-25T11:59:29","slug":"kouri-deta-katsuyou","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/area-marketing\/kouri-deta-katsuyou\/","title":{"rendered":"\u5c0f\u58f2\u696d\u3067\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u3068\u306f\uff1f3\u3064\u306e\u65b9\u6cd5\u3068\u6d3b\u7528\u4e8b\u4f8b\u3092\u7d39\u4ecb"},"content":{"rendered":"<p>\u5c0f\u58f2\u696d\u306e\u7d4c\u55b6\u3092\u6210\u529f\u3055\u305b\u308b\u30ab\u30ae\u306f\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3092\u4e0a\u624b\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306e\u8a18\u4e8b\u3067\u89e3\u8aac\u3059\u308b\u5185\u5bb9\u306f\u3001<span class=\"marker-under bold\">\u5c0f\u58f2\u696d\u306e\u7d4c\u55b6\u306b\u6b20\u304b\u305b\u306a\u3044\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u3084\u4e3b\u306a\u6d3b\u7528\u65b9\u6cd5\u3001\u696d\u754c\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u4e8b\u4f8b<\/span>\u3067\u3059\u3002<\/p>\n<p>\u300c\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u6cd5\u306a\u3093\u3066\u308f\u304b\u3089\u306a\u3044\u300d\u300c\u3069\u306e\u3088\u3046\u306a\u65bd\u7b56\u3092\u304a\u3053\u306a\u3048\u3070\u3044\u3044\u306e\u304b\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u601d\u3063\u3066\u3044\u308b\u65b9\u3001\u81ea\u793e\u3084\u81ea\u5e97\u8217\u306e\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u305f\u3044\u65b9\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-kouri-deta-katsuyou\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_728x90.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u5c0f\u58f2\u696d\u306e\u7d4c\u55b6\u306b\u306f\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u304c\u6b20\u304b\u305b\u306a\u3044<\/a><\/li><li><a href=\"#3\"><span class=\"toc_number toc_depth_1\">2<\/span> \u5c0f\u58f2\u696d\u3067\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b3\u3064\u306e\u65b9\u6cd5<\/a><ul><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u6574\u7406<\/a><\/li><li><a href=\"#RFM\"><span class=\"toc_number toc_depth_2\">2.2<\/span> RFM\u5206\u6790\u3092\u4f7f\u3063\u305f\u9867\u5ba2\u306e\u30e9\u30f3\u30af\u4ed8\u3051<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u9867\u5ba2\u306e\u751f\u306e\u58f0\u3092\u3082\u3068\u306b\u3057\u305f\u30c7\u30fc\u30bf\u6d3b\u7528<\/a><\/li><\/ul><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_1\">3<\/span> \u5c0f\u58f2\u696d\u3067\u306e\u30c7\u30fc\u30bf\u6d3b\u7528\u4e8b\u4f8b<\/a><ul><li><a href=\"#i-5\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u5b9f\u5e97\u8217\u3067\u306e\u30c7\u30fc\u30bf\u53ce\u96c6<\/a><\/li><li><a href=\"#i-6\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u6d3b\u7528<\/a><\/li><li><a href=\"#POS\"><span class=\"toc_number toc_depth_2\">3.3<\/span> POS\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u305f\u5c0f\u58f2\u5e97\u8217\u306e\u55b6\u696d\u6226\u7565\u6539\u5584<\/a><\/li><\/ul><\/li><li><a href=\"#i-7\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081\uff1a\u5c0f\u58f2\u696d\u3067\u306f\u52b9\u679c\u7684\u306b\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u7d4c\u55b6\u6226\u7565\u306b\u751f\u304b\u305d\u3046<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u5c0f\u58f2\u696d\u306e\u7d4c\u55b6\u306b\u306f\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u304c\u6b20\u304b\u305b\u306a\u3044<\/span><\/h2>\n<p>IT\u5316\u3067\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u767a\u9054\u3057\u3066\u3044\u308b\u73fe\u4ee3\u306e\u5c0f\u58f2\u5e97\u7d4c\u55b6\u306b\u306f\u3001\u60c5\u5831\u6280\u8853\u306e\u767a\u5c55\u306b\u5408\u308f\u305b\u305f\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<span class=\"bold\">\u300c\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u300d\u3068\u306f<\/span>\u3001<span class=\"marker-under bold\">\u5b9f\u5e97\u8217\uff08\u30ea\u30a2\u30eb\u5e97\u8217\uff09\u3068EC\u30b5\u30a4\u30c8\u3067\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068<\/span>\u3067\u3059\u3002<\/p>\n<p>\u4f01\u696d\u306f\u5b9f\u5e97\u8217\u3067\u306e\u58f2\u4e0a\u30fb\u5728\u5eab\u30fb\u9867\u5ba2\u60c5\u5831\u306e\u307b\u304b\u3001EC\u30b5\u30a4\u30c8\u306e\u4f1a\u54e1\u60c5\u5831\u3092\u53d6\u5f97\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u60c5\u5831\u306f\u3001<span class=\"bold\">\u5e97\u8217\u7d4c\u55b6\u306b\u304a\u3051\u308b\u8ab2\u984c\u3092\u767a\u898b\u30fb\u89e3\u6c7a\u3057\u3001\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u305f\u3081\u306b\u5fc5\u8981<\/span>\u3067\u3059\u3002\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306a\u3069\u306e\u30c7\u30b8\u30bf\u30eb\u30c7\u30d0\u30a4\u30b9\u304c\u666e\u53ca\u3057\u3066\u3044\u308b\u305f\u3081\u306b\u3001<span class=\"marker-under bold\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306b\u304a\u3051\u308b\u9867\u5ba2\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u3067\u3042\u308b<\/span>\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u306e\u5229\u4fbf\u6027\u3092\u5411\u4e0a\u3055\u305b\u3066\u6c7a\u6e08\u306e\u624b\u9593\u3092\u524a\u6e1b\u3059\u308b\u306b\u306f\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3092\u4e0a\u624b\u306b\u6d3b\u7528\u3067\u304d\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3042\u308a\u3001\u8cea\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2><span id=\"3\">\u5c0f\u58f2\u696d\u3067\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b3\u3064\u306e\u65b9\u6cd5<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/kouri-deta-katsuyou02.png\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-3094\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/kouri-deta-katsuyou02.png 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/kouri-deta-katsuyou02-300x200.png 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/kouri-deta-katsuyou02-240x160.png 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/kouri-deta-katsuyou02-90x60.png 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u5c0f\u58f2\u696d\u306b\u304a\u3051\u308b\u4ee3\u8868\u7684\u306a\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u65b9\u6cd5\u306f\u3001\u6b21\u306e3\u3064\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u6574\u7406<\/li>\n<li>RFM\u5206\u6790\u3092\u4f7f\u3063\u305f\u9867\u5ba2\u306e\u30e9\u30f3\u30af\u4ed8\u3051<\/li>\n<li>\u9867\u5ba2\u306e\u751f\u306e\u58f0\u3092\u3082\u3068\u306b\u3057\u305f\u30c7\u30fc\u30bf\u6d3b\u7528<\/li>\n<\/ul>\n<p>\u72b6\u6cc1\u306b\u5fdc\u3058\u305f\u30c7\u30fc\u30bf\u306e\u6271\u3044\u65b9\u3092\u7406\u89e3\u3057\u3066\u4f7f\u3044\u5206\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-2\">\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u6574\u7406<\/span><\/h3>\n<p><span class=\"bold\">\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u628a\u63e1<\/span>\u3059\u308b\u305f\u3081\u306b\u306f\u3001<span class=\"marker-under bold\">\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u305d\u306e\u307e\u307e\u306b\u305b\u305a\u6574\u7406\u3059\u308b\u3053\u3068\u304c\u5927\u5207<\/span>\u3067\u3059\u3002\u300c\u30bb\u30b0\u30e1\u30f3\u30c8\u300d\u3068\u306f\u3001<span class=\"bold\">\u985e\u4f3c\u3059\u308b\u5c5e\u6027\u3084\u5546\u54c1\u306b\u5bfe\u3059\u308b\u30cb\u30fc\u30ba\u306a\u3069\u306e\u6307\u6a19\u3067\u533a\u5207\u3063\u305f\u9867\u5ba2\u96c6\u56e3<\/span>\u3092\u6307\u3057\u307e\u3059\u3002\u4f1a\u793e\u54e1\u30fb\u4e3b\u5a66\u30fb\u5b66\u751f\u3068\u3044\u3063\u305f\u8077\u7a2e\u5225\u306e\u96c6\u56e3\u3001\u4e00\u4eba\u66ae\u3089\u3057\u30fb\u6838\u5bb6\u65cf\u30fb\u4e8c\u4e16\u5e2f\u5bb6\u65cf\u3068\u3044\u3063\u305f\u5bb6\u65cf\u69cb\u6210\u5225\u306e\u96c6\u56e3\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6574\u7406\u3057\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u5c64\u306e\u50be\u5411\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<span class=\"bold\">\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5408\u308f\u305b\u305f\u8ca9\u4fc3\u65bd\u7b56\u306b\u3088\u308b\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u3082\u671f\u5f85<\/span>\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30dd\u30a4\u30f3\u30c8\u306f\u3001<span class=\"marker-under bold\">\u81ea\u793e\u3084\u81ea\u5e97\u8217\u306e\u76ee\u7684\u306b\u5408\u308f\u305b\u3066\u30c7\u30fc\u30bf\u6574\u7406\u306e\u65b9\u6cd5\u3092\u5909\u3048\u308b\u3053\u3068<\/span>\u3067\u3059\u3002\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u76ee\u7684\u306b\u5fdc\u3058\u3066\u3001\u5206\u985e\u3059\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u8a2d\u5b9a\u3057\u3066\u4f7f\u3044\u5206\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"RFM\">RFM\u5206\u6790\u3092\u4f7f\u3063\u305f\u9867\u5ba2\u306e\u30e9\u30f3\u30af\u4ed8\u3051<\/span><\/h3>\n<p>\u5c0f\u58f2\u696d\u306b\u304a\u3051\u308b\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u65b9\u6cd5\u3068\u3057\u3066\u3001<span class=\"bold\">RFM\u5206\u6790\u3092\u5229\u7528\u3057\u305f\u9867\u5ba2\u306e\u30e9\u30f3\u30af\u4ed8\u3051<\/span>\u3082\u3042\u308a\u307e\u3059\u3002\u300cRFM\u5206\u6790\u300d\u306f\u9867\u5ba2\u5206\u6790\u65b9\u6cd5\u306e\u3072\u3068\u3064\u3067<span class=\"bold\">\u300c\u6700\u7d42\u8cfc\u5165\u65e5\uff08Recency\uff09\u300d\u300c\u8cfc\u5165\u983b\u5ea6\uff08Frequency\uff09\u300d\u300c\u8cfc\u5165\u91d1\u984d\uff08Monetary\uff09\u300d\u306e3\u3064\u306e\u6307\u6a19\u306b\u3088\u3063\u3066\u9867\u5ba2\u3092\u5206\u6790<\/span>\u3057\u307e\u3059\u3002<\/p>\n<p>RFM\u5206\u6790\u306f<span class=\"marker-under bold\">\u81ea\u5e97\u8217\u306e\u512a\u826f\u9867\u5ba2\u3092\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u305f\u308a\u3001\u8cfc\u5165\u72b6\u6cc1\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8003\u3048\u305f\u308a\u3059\u308b\u969b\u306b\u52b9\u679c\u7684<\/span>\u3067\u3059\u3002RFM\u5206\u6790\u306b\u3088\u3063\u3066\u30e9\u30f3\u30af\u4ed8\u3051\u3057\u305f\u9867\u5ba2\u3054\u3068\u306b\u3001\u8208\u5473\u95a2\u5fc3\u3084\u8cfc\u5165\u65b9\u6cd5\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u6226\u7565\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001<span class=\"bold\">RFM\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u524d\u63d0<\/span>\u3068\u3057\u3066\u3001<span class=\"marker-under bold\">\u8cfc\u8cb7\u72b6\u6cc1\u3092\u6642\u7cfb\u5217\u3067\u8ffd\u3048\u308b\u9867\u5ba2\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b<\/span>\u305f\u3081\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/whitepaper\/rfm-analysis-template?utm_source=mm-blog&utm_medium=referrer&utm_campaign=kouri-deta-katsuyou\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img decoding=\"async\" src=\"https:\/\/www.mapmarketing.co.jp\/wp\/wp-content\/uploads\/rfm-analysis-thumbnail.jpg\" width=\"600\" \/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u3010\u7121\u6599\u3011RFM\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8 | \u30de\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e <\/div>\r\n<div class=\"blog-card-excerpt\">RFM\u5206\u6790\u3068\u306f\u3001\u7279\u5b9a\u306e\u671f\u9593\u306b\u304a\u3044\u3066\u3001\u4ee5\u4e0b\u306e\u5207\u308a\u53e3\u3067\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002 \u6700\u7d42\u8cfc\u5165\u65e5\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570(<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div>\n<h3><span id=\"i-3\">\u9867\u5ba2\u306e\u751f\u306e\u58f0\u3092\u3082\u3068\u306b\u3057\u305f\u30c7\u30fc\u30bf\u6d3b\u7528<\/span><\/h3>\n<p>\u8cfc\u8cb7\u8a18\u9332\u306a\u3069\u306e\u5b9a\u91cf\u7684\u306a\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u305f\u5206\u6790\u306e\u307b\u304b\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u306e\u751f\u306e\u58f0\u3092\u63a1\u7528\u3057\u3066\u4f5c\u6210\u3057\u305f\u5b9a\u6027\u7684\u306a\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u3082\u5c0f\u58f2\u696d\u3067\u306f\u5927\u5207<\/span>\u3067\u3059\u3002<\/p>\n<p><span class=\"bold\">\u5b9a\u91cf\u7684\u306a\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306a\u304f\u5b9a\u6027\u7684\u306a\u30c7\u30fc\u30bf\u3082\u628a\u63e1<\/span>\u3059\u308b\u3053\u3068\u3067\u3001<span class=\"marker-under bold\">\u6570\u5024\u3060\u3051\u3067\u306f\u6e2c\u308c\u306a\u3044\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u30ad\u30e3\u30c3\u30c1<\/span>\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u304c\u611f\u3058\u3066\u3044\u308b\u4e0d\u6e80\u3092\u628a\u63e1\u3067\u304d\u308c\u3070\u3001\u8ab2\u984c\u306e\u89e3\u6c7a\u306b\u5411\u3051\u305f\u7684\u78ba\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3082\u5b9f\u73fe\u53ef\u80fd\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u751f\u306e\u58f0\u3092\u96c6\u3081\u308b\u969b\u306f\u3001\u5b9f\u969b\u306b\u6765\u5e97\u3057\u305f\u9867\u5ba2\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u304a\u3053\u306a\u3044\u3001\u6765\u5e97\u7406\u7531\u3084\u5e97\u8217\u306e\u5370\u8c61\u3001\u5546\u54c1\u306e\u8cfc\u5165\u7406\u7531\u306a\u3069\u3092\u554f\u3046\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u5e97\u8217\u3084\u5546\u54c1\u3001\u30b9\u30bf\u30c3\u30d5\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u3082\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u304a\u3053\u306a\u3046\u3068\u3001\u3088\u308a\u8a73\u7d30\u306a\u9867\u5ba2\u306e\u58f0\u3092\u805e\u3051\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-4\">\u5c0f\u58f2\u696d\u3067\u306e\u30c7\u30fc\u30bf\u6d3b\u7528\u4e8b\u4f8b<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/kouri-deta-katsuyou03.png\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-3095\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/kouri-deta-katsuyou03.png 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/kouri-deta-katsuyou03-300x200.png 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/kouri-deta-katsuyou03-240x160.png 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/kouri-deta-katsuyou03-90x60.png 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u5c0f\u58f2\u696d\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u4e8b\u4f8b\u3068\u3057\u3066\u3001\u6b21\u306e3\u3064\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u5b9f\u5e97\u8217\u3067\u306e\u30c7\u30fc\u30bf\u53ce\u96c6<\/li>\n<li>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u6d3b\u7528<\/li>\n<li>POS\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u305f\u5c0f\u58f2\u5e97\u8217\u306e\u55b6\u696d\u6226\u7565\u6539\u5584<\/li>\n<\/ul>\n<p>\u305d\u308c\u305e\u308c\u306e\u6d3b\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002\u5c0f\u58f2\u5e97\u306e\u7d4c\u55b6\u3092\u9032\u3081\u308b\u3046\u3048\u3067\u306e\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3><span id=\"i-5\">\u5b9f\u5e97\u8217\u3067\u306e\u30c7\u30fc\u30bf\u53ce\u96c6<\/span><\/h3>\n<p>EC\u30b5\u30a4\u30c8\u306e\u9700\u8981\u304c\u9ad8\u307e\u308b\u4e2d\u3001\u5b9f\u5e97\u8217\u306e\u5f79\u5272\u306f\u5909\u5316\u3057\u3066\u3044\u308b\u72b6\u6cc1\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><span class=\"bold\">\u5b9f\u5e97\u8217\u306b\u8db3\u3092\u904b\u3070\u305a\u5546\u54c1\u3092\u8cfc\u5165\u3067\u304d\u308bEC\u30b5\u30a4\u30c8\u306f\u4fbf\u5229\u306a\u53cd\u9762\u3001\u5b9f\u7269\u3092\u624b\u306b\u3068\u3063\u3066\u8cea\u611f\u306a\u3069\u3092\u78ba\u304b\u3081\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/span>EC\u30b5\u30a4\u30c8\u306e\u904b\u55b6\u3082\u304a\u3053\u306a\u3046\u4f01\u696d\u306e\u5b9f\u5e97\u8217\u306f<span class=\"marker-under bold\">\u300c\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3067\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u4f53\u9a13\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3001\u5b9f\u969b\u306e\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b\u5834\u6240\u300d<\/span>\u3068\u3044\u3046\u5f79\u5272\u3092\u6301\u3061\u306f\u3058\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u5e97\u8217\u3067\u5546\u54c1\u3092\u78ba\u304b\u3081\u3066\u7d0d\u5f97\u3057\u3001\u5f8c\u65e5EC\u30b5\u30a4\u30c8\u3067\u8cfc\u8cb7\u884c\u52d5\u3092\u53d6\u308b\u304a\u5ba2\u69d8\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u5b9f\u5e97\u8217\u3067\u306e\u4f53\u9a13\u3092\u53e3\u30b3\u30df\u3084\u30ec\u30d3\u30e5\u30fc\u306b\u6295\u7a3f\u3059\u308b\u4eba\u3082\u3001\u4e00\u5b9a\u6570\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001<span class=\"marker-under bold\">EC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306f\u6e80\u305f\u305b\u306a\u3044\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3057\u3066\u30c0\u30a4\u30ec\u30af\u30c8\u306a\u63a5\u70b9\u3092\u4f5c\u308a\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308c\u308b\u5b9f\u5e97\u8217<\/span>\u306f\u3001\u5c0f\u58f2\u696d\u306e\u5229\u76ca\u3092\u4f38\u3070\u3057\u3066\u3044\u304f\u3046\u3048\u3067\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<h3><span id=\"i-6\">\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u6d3b\u7528<\/span><\/h3>\n<p><span class=\"bold\">\u5b9f\u5e97\u8217\u3084EC\u30b5\u30a4\u30c8\u306a\u3069\u3067\u96c6\u307e\u3063\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u5206\u6790\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u751f\u304b\u3059<\/span>\u3068\u3044\u3046\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><span class=\"bold\">\u300c\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u300d\u3068\u306f<\/span>\u3001<span class=\"marker-under bold\">\u5b9f\u5e97\u8217\u3068EC\u30b5\u30a4\u30c8\u306a\u3069\u8907\u6570\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u878d\u5408\u3055\u305b\u3066\u3042\u3089\u3086\u308b\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u4f5c\u308b\u53d6\u308a\u7d44\u307f\u3067\u3001\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u3063\u305f\u8cfc\u8cb7\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u3072\u3068\u3064<\/span>\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3092\u4f7f\u3063\u3066\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u969b\u306f\u3001\u5b9f\u5e97\u8217\u3068EC\u30b5\u30a4\u30c8\u3092\u500b\u5225\u306b\u8003\u3048\u305a\u3001<span class=\"bold\">\u53cc\u65b9\u3067\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u8cc7\u6599\u3068\u3057\u3066\u5171\u6709\u3057\u3066\u7dcf\u5408\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8<\/span>\u3067\u3059\u3002EC\u30b5\u30a4\u30c8\u3067\u96c6\u3081\u305f\u30c7\u30fc\u30bf\u304b\u3089\u512a\u826f\u9867\u5ba2\u306e\u7279\u6027\u3092\u628a\u63e1\u3067\u304d\u308b\u3068\u3001\u96c6\u5ba2\u306e\u898b\u8fbc\u3081\u308b\u50ac\u4e8b\u5834\u3067\u306e\u30a4\u30d9\u30f3\u30c8\u51fa\u5e97\u3084\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30b9\u30c8\u30a2\u306e\u51fa\u5e97\u5148\u3092\u9078\u3076\u969b\u306a\u3069\u306b\u3082\u6d3b\u7528\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"POS\">POS\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u305f\u5c0f\u58f2\u5e97\u8217\u306e\u55b6\u696d\u6226\u7565\u6539\u5584<\/span><\/h3>\n<p><span class=\"bold\">POS\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u305f\u55b6\u696d\u6226\u7565\u306e\u6539\u5584\u3082\u3001\u5c0f\u58f2\u5e97\u8217\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u6d3b\u7528\u65b9\u6cd5\u306e\u3072\u3068\u3064<\/span>\u3067\u3059\u3002<span class=\"bold\">\u300cPOS\u30c7\u30fc\u30bf\u300d<\/span>\u3068\u306f<span class=\"marker-under bold\">POS\u30ec\u30b8\u3067\u53ce\u96c6\u3067\u304d\u308b\u30c7\u30fc\u30bf<\/span>\u3092\u6307\u3057\u307e\u3059\u3002POS\u30c7\u30fc\u30bf\u306b\u3088\u3063\u3066\u300c\u3069\u306e\u5546\u54c1\u304c\u3001\u3044\u3064\u3001\u3069\u3053\uff08\u3069\u306e\u5e97\u8217\u307e\u305f\u306f\u58f2\u308a\u5834\uff09\u3067\u3001\u3069\u306e\u304f\u3089\u3044\u3001\u3044\u304f\u3089\u3067\u58f2\u308c\u305f\u306e\u304b\u300d\u306a\u3069\u3092\u96c6\u8a08\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306ePOS\u30c7\u30fc\u30bf\u30fb\u6642\u9593\u5e2f\u5225\u6765\u5e97\u5ba2\u6570\u30c7\u30fc\u30bf\u30fb\u4eba\u6d41\u30c7\u30fc\u30bf\u306f\u3001\u5e97\u8217\u30b9\u30bf\u30c3\u30d5\u306e\u30b7\u30d5\u30c8\u8abf\u6574\u304b\u3089\u30bf\u30a4\u30e0\u30bb\u30fc\u30eb\u3001\u55b6\u696d\u6642\u9593\u306a\u3069\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u3068\u3044\u3063\u305f\u696d\u52d9\u306b\u304a\u3051\u308b\u5224\u65ad\u306b\u5f79\u7acb\u3064\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><span class=\"bold\">POS\u30c7\u30fc\u30bf\u304b\u3089\u9069\u5207\u306a\u5728\u5eab\u3068\u8ca9\u58f2\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u5206\u6790<\/span>\u3057\u3001<span class=\"marker-under bold\">\u5e97\u8217\u3078\u306e\u96c6\u5ba2\u3092\u4fc3\u9032\u3055\u305b\u308b\u305f\u3081\u306e\u5e83\u544a\u65bd\u7b56<\/span>\u3092\u4e88\u6e2c\u3059\u308b\u969b\u306b\u3082\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30af\u30e9\u30a6\u30c9\u578b\u306ePOS\u30c7\u30fc\u30bf\u3092\u4fdd\u5b58\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3092\u4f7f\u3048\u3070\u3001<span class=\"bold\">\u30b3\u30b9\u30c8\u3092\u62bc\u3055\u3048\u3066POS\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u30fb\u904b\u7528\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30a2\u30d7\u30ea\u3084\u30bd\u30d5\u30c8\u306e\u6a5f\u80fd\u3092\u4f7f\u3044\u3001\u7570\u306a\u308b\u5e97\u8217\u9593\u3067\u3082\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u58f2\u4e0a\u72b6\u6cc1\u306e\u78ba\u8a8d\u304c\u53ef\u80fd<\/span>\u3067\u3059\u3002<\/p>\n<h2><span id=\"i-7\">\u307e\u3068\u3081\uff1a\u5c0f\u58f2\u696d\u3067\u306f\u52b9\u679c\u7684\u306b\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u7d4c\u55b6\u6226\u7565\u306b\u751f\u304b\u305d\u3046<\/span><\/h2>\n<ul class=\"bold\">\n<li>\u5c0f\u58f2\u696d\u306e\u7d4c\u55b6\u306f\u300c\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u300d\u304c\u30dd\u30a4\u30f3\u30c8<\/li>\n<li>\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u7406\u89e3\u3057\u3001\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u304c\u5927\u5207<\/li>\n<li>\u5b9f\u5e97\u8217\u3084EC\u30b5\u30a4\u30c8\u306a\u3069\u306e\u5e97\u8217\u5f62\u614b\u3092\u554f\u308f\u305a\u3001\u81ea\u793e\u5168\u4f53\u3067\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u304c\u53ef\u80fd<\/li>\n<\/ul>\n<p>IT\u5316\u304c\u9032\u3080\u73fe\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u5b9f\u5e97\u8217\u3068EC\u30b5\u30a4\u30c8\u306e\u8ca9\u58f2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u300c\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u300d\u306e\u8003\u3048\u65b9\u3092\u53d6\u308a\u5165\u308c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u65b9\u6cd5\u306b\u306f\u3001\u53ce\u96c6\u3057\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u3051\u3084\u9867\u5ba2\u3092\u30e9\u30f3\u30af\u4ed8\u3051\u3059\u308bRFM\u5206\u6790\u3001\u9867\u5ba2\u306e\u751f\u306e\u58f0\u3092\u3082\u3068\u306b\u3057\u305f\u30c7\u30fc\u30bf\u5206\u6790\u306a\u3069\u304c\u3042\u308b\u305f\u3081\u3001\u305d\u308c\u305e\u308c\u306e\u624b\u6cd5\u3092\u7406\u89e3\u3057\u3066\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>\u5c0f\u58f2\u696d\u306b\u304a\u3044\u3066\u306f\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3067\u53cc\u65b9\u306e\u30c7\u30fc\u30bf\u5171\u6709\u3057\u3066\u7dcf\u5408\u7684\u306b\u5206\u6790\u3059\u308b\u3001POS\u30c7\u30fc\u30bf\u306b\u3088\u3063\u3066\u4e8b\u696d\u3084\u55b6\u696d\u6226\u7565\u306e\u6539\u5584\u3092\u304a\u3053\u306a\u3046\u3068\u3044\u3063\u305f\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u4e8b\u4f8b\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u81ea\u793e\u3084\u81ea\u5e97\u8217\u306e\u76ee\u7684\u306b\u5fdc\u3058\u3066\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-kouri-deta-katsuyou\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_780x260.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/data-analysis\/\">\u30c7\u30fc\u30bf\u5206\u6790<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/tempo-marketing\/\">\u5e97\u8217\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/kokyaku-bunseki\/\">\u9867\u5ba2\u5206\u6790<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u5c0f\u58f2\u696d\u306e\u7d4c\u55b6\u3092\u6210\u529f\u3055\u305b\u308b\u30ab\u30ae\u306f\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3092\u4e0a\u624b\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002 \u4eca\u56de\u306e\u8a18\u4e8b\u3067\u89e3\u8aac\u3059\u308b\u5185\u5bb9\u306f\u3001\u5c0f\u58f2\u696d\u306e\u7d4c\u55b6\u306b\u6b20\u304b\u305b\u306a\u3044\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u3084\u4e3b\u306a\u6d3b\u7528\u65b9\u6cd5\u3001\u696d\u754c\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u4e8b\u4f8b\u3067\u3059\u3002 \u300c\u9867&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/area-marketing\/kouri-deta-katsuyou\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":3096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2,4],"tags":[31,70,38],"class_list":["post-3092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-areamarketing","category-customer-analysis","tag-data-analysis","tag-tempo-marketing","tag-kokyaku-bunseki"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=3092"}],"version-history":[{"count":3,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3092\/revisions"}],"predecessor-version":[{"id":3122,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3092\/revisions\/3122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/3096"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=3092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=3092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=3092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}