{"id":3088,"date":"2023-07-28T09:30:07","date_gmt":"2023-07-28T00:30:07","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/psm-bunseki-houhou\/"},"modified":"2023-07-25T20:51:07","modified_gmt":"2023-07-25T11:51:07","slug":"psm-bunseki-houhou","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/psm-bunseki-houhou\/","title":{"rendered":"PSM\u5206\u6790\u3068\u306f\uff1f\u5177\u4f53\u7684\u306a\u5206\u6790\u65b9\u6cd5\u3084\u30e1\u30ea\u30c3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059"},"content":{"rendered":"<p>PSM\u5206\u6790\u306f\u3001\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u9069\u6b63\u4fa1\u683c\u3092\u8abf\u3079\u308b\u969b\u306b\u9069\u3057\u305f\u624b\u6cd5\u3067\u3059\u304c\u3001\u5177\u4f53\u7684\u306a\u5206\u6790\u65b9\u6cd5\u304c\u308f\u304b\u3089\u306a\u3044\u4eba\u3082\u591a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001<span class=\"marker-under bold\">PSM\u5206\u6790\u306e\u6982\u8981\u3084\u30e1\u30ea\u30c3\u30c8\u3001\u5177\u4f53\u7684\u306a\u5206\u6790\u624b\u6cd5<\/span>\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002PSM\u5206\u6790\u3092\u30de\u30b9\u30bf\u30fc\u3057\u3066\u4e8b\u696d\u5c55\u958b\u3084\u5546\u54c1\u958b\u767a\u306b\u6d3b\u304b\u3057\u305f\u3044\u4eba\u3001\u6d88\u8cbb\u8005\u30cb\u30fc\u30ba\u3092\u63b4\u3093\u3067\u5546\u54c1\u306e\u9069\u6b63\u4fa1\u683c\u3092\u898b\u6975\u3081\u305f\u3044\u4eba\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-psm-bunseki-houhou\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_02_728x90.png\" alt=\"\u5546\u570f\u5206\u6790\u30c4\u30fc\u30eb\u3067\u5e02\u5834\u3092\u628a\u63e1\u3000\u8ca9\u4fc3\u30a8\u30ea\u30a2\u306e\u6700\u9069\u5316\u306b\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#PSM\"><span class=\"toc_number toc_depth_1\">1<\/span> PSM\u5206\u6790\u306f\u9069\u6b63\u4fa1\u683c\u3092\u5c0e\u304d\u51fa\u3059\u5206\u6790\u624b\u6cd5<\/a><ul><li><a href=\"#PSM-2\"><span class=\"toc_number toc_depth_2\">1.1<\/span> PSM\u5206\u6790\u306f\u53d7\u5bb9\u6027\u8abf\u67fb\u306e\u4e00\u3064\u3067\u3042\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#PSM-3\"><span class=\"toc_number toc_depth_1\">2<\/span> PSM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f<\/a><ul><li><a href=\"#i\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u9867\u5ba2\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u4fa1\u683c\u5e2f\u3092\u628a\u63e1\u3067\u304d\u308b<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u30a2\u30f3\u30b1\u30fc\u30c8\u3088\u308a\u3082\u4fe1\u6191\u6027\u304c\u9ad8\u3044<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u8abf\u67fb\u3084\u5206\u6790\u3092\u304a\u3053\u306a\u3044\u3084\u3059\u3044<\/a><\/li><\/ul><\/li><li><a href=\"#PSM-4\"><span class=\"toc_number toc_depth_1\">3<\/span> PSM\u5206\u6790\u306e\u5177\u4f53\u7684\u306a\u5206\u6790\u65b9\u6cd5<\/a><ul><li><a href=\"#1\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u30b9\u30c6\u30c3\u30d71\uff1a\u8cea\u554f\u3092\u7528\u610f\u3059\u308b<\/a><\/li><li><a href=\"#2\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u30b9\u30c6\u30c3\u30d72\uff1a\u8cea\u554f\u7d50\u679c\u3092\u8868\u306b\u307e\u3068\u3081\u308b<\/a><\/li><li><a href=\"#3\"><span class=\"toc_number toc_depth_2\">3.3<\/span> \u30b9\u30c6\u30c3\u30d73\uff1a\u7d2f\u7a4d\u5ea6\u6570\u5206\u5e03\u8868\u3092\u4f5c\u6210\u3057\u30b0\u30e9\u30d5\u5316\u3059\u308b<\/a><\/li><li><a href=\"#4\"><span class=\"toc_number toc_depth_2\">3.4<\/span> \u30b9\u30c6\u30c3\u30d74\uff1a\u30b0\u30e9\u30d5\u304c\u4ea4\u308f\u3063\u305f\u90e8\u5206\u306e\u4fa1\u683c\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#PSM-5\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081\uff1aPSM\u5206\u6790\u306e\u624b\u6cd5\u3092\u30de\u30b9\u30bf\u30fc\u3057\u3066\u5546\u54c1\u306e\u4fa1\u683c\u8a2d\u5b9a\u306b\u5f79\u7acb\u3066\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2><span id=\"PSM\">PSM\u5206\u6790\u306f\u9069\u6b63\u4fa1\u683c\u3092\u5c0e\u304d\u51fa\u3059\u5206\u6790\u624b\u6cd5<\/span><\/h2>\n<p>\u300cPSM\u5206\u6790\u300d\u3068\u306f\u300cPrice Sensitivity Measurement\uff08\u4fa1\u683c\u611f\u5ea6\u6e2c\u5b9a\uff09\u300d\u306e\u7565\u3067\u3001<span class=\"marker-under bold\">\u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u9069\u6b63\u4fa1\u683c\u3092\u7b97\u51fa\uff08\u5225\u540d\uff1a\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\uff09\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u306b\u304a\u3053\u306a\u3046\u5206\u6790\u624b\u6cd5<\/span>\u3067\u3059\u3002\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u5143\u306b\u9867\u5ba2\u306b4\u3064\u306e\u8cea\u554f\u3092\u304a\u3053\u306a\u3044\u3001\u305d\u306e\u56de\u7b54\u304b\u3089\u9069\u6b63\u4fa1\u683c\u3092\u5c0e\u304d\u51fa\u3057\u307e\u3059\u3002<\/p>\n<p>PSM\u5206\u6790\u3067\u7b97\u51fa\u3067\u304d\u308b\u306e\u306f<\/p>\n<ol class=\"bold\">\n<li><span class=\"marker-under bold\">\u4e0a\u9650\u4fa1\u683c\uff08\u6700\u9ad8\u4fa1\u683c\uff09<\/span><\/li>\n<li><span class=\"marker-under bold\">\u59a5\u5354\u4fa1\u683c<\/span><\/li>\n<li><span class=\"marker-under bold\">\u7406\u60f3\u4fa1\u683c<\/span><\/li>\n<li><span class=\"marker-under bold\">\u4e0b\u9650\u4fa1\u683c\uff08\u6700\u4f4e\u54c1\u8cea\u4fdd\u8a3c\u4fa1\u683c\uff09<\/span><\/li>\n<li><span class=\"marker-under bold\">\u8a31\u5bb9\u53ef\u80fd\u4fa1\u683c\u5e2f<\/span><\/li>\n<\/ol>\n<p>\u306e5\u3064\u3067\u3059\u3002<br \/>\n\u5206\u6790\u7d50\u679c\u3092\u53c2\u8003\u306b\u3001\u65b0\u5546\u54c1\u306e\u4fa1\u683c\u6c7a\u3081\u3084\u65e2\u5b58\u5546\u54c1\u306e\u4fa1\u683c\u6539\u5b9a\u3092\u304a\u3053\u306a\u3048\u307e\u3059\u3002<\/p>\n<h3><span id=\"PSM-2\">PSM\u5206\u6790\u306f\u53d7\u5bb9\u6027\u8abf\u67fb\u306e\u4e00\u3064\u3067\u3042\u308b<\/span><\/h3>\n<p>PSM\u5206\u6790\u306f\u53d7\u5bb9\u6027\u8abf\u67fb\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<br \/>\n\u300c\u53d7\u5bb9\u6027\u8abf\u67fb\u300d\u3068\u306f\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u304c\u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u62b1\u3044\u3066\u3044\u308b\u30a4\u30e1\u30fc\u30b8\u306b\u3064\u3044\u3066\u306e\u8abf\u67fb<\/span>\u3067\u3059\u3002\u5024\u6bb5\u306e\u307b\u304b\u306b\u3001\u5546\u54c1\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3084\u4f7f\u3044\u5fc3\u5730\u306a\u3069\u306e\u3055\u307e\u3056\u307e\u306a\u6307\u6a19\u3092\u4f7f\u3063\u305f\u8abf\u67fb\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u306a\u304b\u3067\u3082PSM\u5206\u6790\u306e\u3088\u3046\u306a\u4fa1\u683c\u306b\u95a2\u3059\u308b\u8abf\u67fb\u3092\u300c\u4fa1\u683c\u53d7\u5bb9\u6027\u8abf\u67fb\u300d\u3068\u3044\u3044\u3001\u300cCVM\u5206\u6790\u300d\u3082\u3053\u306e\u8abf\u67fb\u306b\u542b\u307e\u308c\u307e\u3059\u3002\u9867\u5ba2\u3078\u306e\u8cea\u554f\u3067\u9069\u5207\u4fa1\u683c\u3092\u7b97\u51fa\u3059\u308bPSM\u5206\u6790\u306b\u5bfe\u3057\u3001<br \/>\nCVM\u5206\u6790\u306f\u3001<span class=\"marker-under bold\">\u4e8b\u524d\u306b\u3044\u304f\u3064\u304b\u8a2d\u5b9a\u3057\u305f\u5546\u54c1\u4fa1\u683c\u3054\u3068\u306b\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u610f\u6b32\u3092\u8074\u53d6\u3059\u308b\u5206\u6790\u624b\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<p>\u53d7\u5bb9\u6027\u8abf\u67fb\u306e\u306a\u304b\u3067\u3082\u3001PSM\u5206\u6790\u306f<span class=\"marker-under bpld\">\u9867\u5ba2\u3068\u76f8\u8ac7\u3059\u308b\u5f62\u3067\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308a\u306a\u304c\u3089\u8a31\u5bb9\u53ef\u80fd\u4fa1\u683c\u5e2f\u3092\u628a\u63e1\u3067\u304d\u3001\u9069\u5207\u306a\u4fa1\u683c\u8a2d\u5b9a\u3092\u3057\u3084\u3059\u3044\u3053\u3068\u304c\u7279\u5fb4<\/span>\u3067\u3059\u3002<\/p>\n<h2><span id=\"PSM-3\">PSM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f<\/span><\/h2>\n<p> <img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/psm-bunseki-houhou02.png\" alt=\"\" width=\"640\" height=\"426\" class=\"aligncenter size-full wp-image-3090\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/psm-bunseki-houhou02.png 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/psm-bunseki-houhou02-300x200.png 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/psm-bunseki-houhou02-240x160.png 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/psm-bunseki-houhou02-90x60.png 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br \/>\nPSM\u5206\u6790\u306e\u4e3b\u306a\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u308b\u306e\u306f\u3001\u6b21\u306e3\u70b9\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u9867\u5ba2\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u4fa1\u683c\u5e2f\u3092\u628a\u63e1\u3067\u304d\u308b<\/li>\n<li>\u30a2\u30f3\u30b1\u30fc\u30c8\u3088\u308a\u3082\u4fe1\u6191\u6027\u304c\u9ad8\u3044<\/li>\n<li>\u8abf\u67fb\u3084\u5206\u6790\u3092\u304a\u3053\u306a\u3044\u3084\u3059\u3044<\/li>\n<\/ul>\n<p>\u3053\u3053\u3067\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u6df1\u6398\u308a\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"i\">\u9867\u5ba2\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u4fa1\u683c\u5e2f\u3092\u628a\u63e1\u3067\u304d\u308b<\/span><\/h3>\n<p>\u9867\u5ba2\u3078\u306e\u8cea\u554f\u3067\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u306b\u3088\u3063\u3066\u5206\u6790\u3059\u308b\u305f\u3081\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u4fa1\u683c\u5e2f\u3092\u628a\u63e1\u3057\u3084\u3059\u3044\u3053\u3068\u304c\u3001PSM\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u30e1\u30ea\u30c3\u30c8\u306e\u3072\u3068\u3064<\/span>\u3067\u3059\u3002<\/p>\n<p>\u4fa1\u683c\u8a2d\u5b9a\u306e\u969b\u306b\u793e\u5185\u306e\u610f\u898b\u306e\u307f\u3092\u53cd\u6620\u3055\u305b\u308b\u3068\u3001\u8ca9\u58f2\u8005\u5074\u306e\u300c\u3053\u306e\u4fa1\u683c\u3067\u58f2\u308a\u305f\u3044\u300d\u3068\u3044\u3046\u90fd\u5408\u304c\u53cd\u6620\u3055\u308c\u3084\u3059\u304f\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u9069\u6b63\u4fa1\u683c\u3092\u898b\u843d\u3068\u3057\u304c\u3061\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>PSM\u5206\u6790\u3067\u306f\u9867\u5ba2\u306e\u610f\u898b\u306e\u307f\u3067\u5206\u6790\u3092\u9032\u3081\u308b\u305f\u3081\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u304c\u5546\u54c1\u306b\u5bfe\u3057\u3066\u611f\u3058\u308b\u4fa1\u5024\u306e\u5206\u6790<\/span>\u304c\u53ef\u80fd\u3067\u3059\u3002\u9867\u5ba2\u306b\u3068\u3063\u3066\u8cfc\u5165\u3057\u3084\u3059\u3044\u4fa1\u683c\u3067\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u58f2\u4e0a\u30a2\u30c3\u30d7\u304c\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-2\">\u30a2\u30f3\u30b1\u30fc\u30c8\u3088\u308a\u3082\u4fe1\u6191\u6027\u304c\u9ad8\u3044<\/span><\/h3>\n<p>\u4e00\u822c\u7684\u306a\u5e02\u5834\u30ea\u30b5\u30fc\u30c1\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u306f\u300c\u4f55\u5186\u306a\u3089\u8cb7\u3046\u304b\u300d\u3068\u3044\u3046\u8cea\u554f\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3078\u6295\u3052\u304b\u3051\u308b\u5834\u5408\u304c\u307b\u3068\u3093\u3069\u3067\u3059\u304c\u3001\u9867\u5ba2\u306f\u5b9f\u969b\u306b\u8cfc\u5165\u3059\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u305f\u3081\u3001\u672c\u5fc3\u3068\u306f\u7570\u306a\u308b\u56de\u7b54\u304c\u51fa\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u300c\u30a2\u30f3\u30b1\u30fc\u30c8\u7d50\u679c\u3067\u306f\u8cfc\u5165\u3059\u308b\u3068\u7b54\u3048\u305f\u4eba\u306f\u591a\u304b\u3063\u305f\u304c\u3001\u3044\u3056\u8ca9\u58f2\u3092\u958b\u59cb\u3057\u305f\u3089\u601d\u3063\u305f\u307b\u3069\u58f2\u308c\u306a\u304b\u3063\u305f\u300d\u3068\u3044\u3046\u4e8b\u614b\u306b\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\n<p>PSM\u5206\u6790\u306e\u5f37\u307f\u306f\u3001<span class=\"marker-under bold\">\u5177\u4f53\u7684\u306a4\u3064\u306e\u8cea\u554f\u306b\u9650\u5b9a\u3059\u308b\u305f\u3081\u3001\u9867\u5ba2\u306e\u8a8d\u8b58\u3059\u308b\u76f8\u5834\u3084\u5b9f\u969b\u306e\u8cfc\u5165\u601d\u8003\u306b\u3088\u308a\u8fd1\u3044\u56de\u7b54\u3092\u5f97\u3084\u3059\u3044\u3053\u3068<\/span>\u3067\u3059\u3002\u9867\u5ba2\u306e\u610f\u898b\u306b\u8fd1\u3044\u4fa1\u683c\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u7387\u3092\u9ad8\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-3\">\u8abf\u67fb\u3084\u5206\u6790\u3092\u304a\u3053\u306a\u3044\u3084\u3059\u3044<\/span><\/h3>\n<p><span class=\"marker-under bold\">\u300c\u5b9a\u578b\u6587\u3067\u306e\u8cea\u554f\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u56de\u7b54\u3092\u30b0\u30e9\u30d5\u5316\u3059\u308b\u300d\u3068\u3044\u3046\u7c21\u5358\u306a\u4ed5\u7d44\u307f\u3067\u3042\u308b\u305f\u3081\u3001\u8ab0\u3067\u3082\u5206\u6790\u3057\u3084\u3059\u3044<\/span>\u3053\u3068\u3082\u3001PSM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n<p>\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\u30fb\u56de\u5e30\u5206\u6790\u306a\u3069\u306f\u96e3\u89e3\u306a\u6570\u5f0f\u3084\u8a08\u7b97\u5f0f\u3092\u4f7f\u7528\u3057\u3066\u5206\u6790\u3092\u304a\u3053\u306a\u3044\u307e\u3059\u304c\u3001PSM\u5206\u6790\u3067\u306f\u305d\u3053\u307e\u3067\u96e3\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u30c7\u30fc\u30bf\u5206\u6790\u306b\u6163\u308c\u3066\u3044\u306a\u3044\u4f01\u696d\u3084\u3001\u5206\u6790\u7d4c\u9a13\u306e\u306a\u3044\u4eba\u3067\u3082\u53d6\u308a\u7d44\u307f\u3084\u3059\u3044\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<h2><span id=\"PSM-4\">PSM\u5206\u6790\u306e\u5177\u4f53\u7684\u306a\u5206\u6790\u65b9\u6cd5<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/psm-bunseki-houhou03.png\" alt=\"\" width=\"640\" height=\"426\" class=\"aligncenter size-full wp-image-3091\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/psm-bunseki-houhou03.png 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/psm-bunseki-houhou03-300x200.png 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/psm-bunseki-houhou03-240x160.png 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/psm-bunseki-houhou03-90x60.png 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>PSM\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u969b\u306f\u3001\u4ee5\u4e0b\u306e4\u30b9\u30c6\u30c3\u30d7\u3067\u9032\u3081\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<ol class=\"bold\">\n<li>\u8cea\u554f\u3092\u7528\u610f\u3059\u308b<\/li>\n<li>\u8cea\u554f\u7d50\u679c\u3092\u8868\u306b\u307e\u3068\u3081\u308b<\/li>\n<li>\u7d2f\u7a4d\u5ea6\u6570\u5206\u5e03\u8868\u3092\u4f5c\u6210\u3057\u30b0\u30e9\u30d5\u5316\u3059\u308b<\/li>\n<li>\u30b0\u30e9\u30d5\u304c\u4ea4\u308f\u3063\u305f\u90e8\u5206\u306e\u4fa1\u683c\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b<\/li>\n<\/ol>\n<p>\u305d\u308c\u305e\u308c\u306e\u624b\u9806\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u306e\u3067\u3001PSM\u5206\u6790\u306e\u3084\u308a\u65b9\u3092\u62bc\u3055\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"1\">\u30b9\u30c6\u30c3\u30d71\uff1a\u8cea\u554f\u3092\u7528\u610f\u3059\u308b<\/span><\/h3>\n<p><span class=\"marker-under bold\">PSM\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u306b\u306f\u3001\u9867\u5ba2\u3078\u306e\u8cea\u554f\u3092\u7528\u610f<\/span>\u3057\u307e\u3059\u3002\u9867\u5ba2\u304c\u6f5c\u5728\u7684\u306b\u610f\u8b58\u3057\u3066\u3044\u308b\u8a31\u5bb9\u53ef\u80fd\u4fa1\u683c\u5e2f\u3092\u8abf\u67fb\u3059\u308b\u305f\u3081\u306b\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6307\u5b9a\u3057\u3001\u6b21\u306e4\u3064\u306e\u8cea\u554f\u3092\u5b9f\u65bd\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul class=\"bold\">\n<li>\u3053\u306e\u5546\u54c1\u306f\u3044\u304f\u3089\u3050\u3089\u3044\u304b\u3089\u300c\u9ad8\u3044\u300d\u3068\u601d\u3044\u307e\u3059\u304b<\/li>\n<li>\u3053\u306e\u5546\u54c1\u306f\u3044\u304f\u3089\u3050\u3089\u3044\u304b\u3089\u300c\u5b89\u3044\u300d\u3068\u601d\u3044\u307e\u3059\u304b<\/li>\n<li>\u3053\u306e\u5546\u54c1\u306f\u3044\u304f\u3089\u3050\u3089\u3044\u304b\u3089\u300c\u9ad8\u3059\u304e\u3066\u8cb7\u3048\u306a\u3044\u300d\u3068\u601d\u3044\u307e\u3059\u304b<\/li>\n<li>\u3053\u306e\u5546\u54c1\u306f\u3044\u304f\u3089\u3050\u3089\u3044\u304b\u3089\u300c\u5b89\u3059\u304e\u3066\u54c1\u8cea\u304c\u7591\u308f\u3057\u3044\u300d\u3068\u601d\u3044\u307e\u3059\u304b<\/li>\n<\/ul>\n<p>4\u3064\u306e\u8cea\u554f\u306f\u3001\u8cea\u554f\u7528\u7d19\u3084\u8cea\u554f\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3057\u3066\u304a\u3053\u306a\u3044\u307e\u3059\u3002\u306a\u304a\u3001\u8cea\u554f\u306e\u30cb\u30e5\u30a2\u30f3\u30b9\u304c\u5909\u308f\u3089\u306a\u3051\u308c\u3070\u6587\u7ae0\u3092\u5c11\u3057\u5909\u3048\u3066\u3082\u554f\u984c\u306f\u3042\u308a\u307e\u305b\u3093\u3002PSM\u5206\u6790\u306e\u57fa\u790e\u3068\u306a\u308b4\u3064\u306e\u8cea\u554f\u3092\u7528\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"2\">\u30b9\u30c6\u30c3\u30d72\uff1a\u8cea\u554f\u7d50\u679c\u3092\u8868\u306b\u307e\u3068\u3081\u308b<\/span><\/h3>\n<p>\u7d9a\u3044\u3066\u3001\u9867\u5ba2\u304b\u3089\u5f97\u305f\u8cea\u554f\u7d50\u679c\u3092Excel\u306a\u3069\u306e\u8868\u306b\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n<p>X\u8ef8\u3092\u8cea\u554f\u5185\u5bb9\uff08\u9ad8\u3044\u30fb\u5b89\u3044\u30fb\u9ad8\u3059\u304e\u308b\u30fb\u5b89\u3059\u304e\u308b\uff09\u3001Y\u8ef8\u3092\u56de\u7b54\u8005\u306b\u3057\u305f\u4e00\u89a7\u8868\u3092\u4f5c\u6210\u3057\u3001\u56de\u7b54\u8005\u306e\u6570\u3060\u3051\u884c\u3092\u8ffd\u52a0\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"3\">\u30b9\u30c6\u30c3\u30d73\uff1a\u7d2f\u7a4d\u5ea6\u6570\u5206\u5e03\u8868\u3092\u4f5c\u6210\u3057\u30b0\u30e9\u30d5\u5316\u3059\u308b<\/span><\/h3>\n<p>\u6b21\u306f\u3001<span class=\"marker-under bold\">\u8868\u306b\u307e\u3068\u3081\u305f\u30c7\u30fc\u30bf\u3092\u5143\u306b\u7d2f\u7a4d\u5ea6\u6570\u5206\u5e03\u8868\u306e\u4f5c\u6210\u3068\u3001\u6570\u5024\u306e\u30b0\u30e9\u30d5\u5316<\/span>\u3067\u3059\u3002<br \/>\n\u96c6\u8a08\u30c7\u30fc\u30bf\u3068\u306f\u5225\u306e\u30bb\u30eb\u3067\u3001X\u8ef8\u306b\u57fa\u6e96\u4fa1\u683c\u3001Y\u8ef8\u306b\u8cea\u554f\u9805\u76ee\u3092\u8a18\u5165\u3057\u305f\u8868\u8cc7\u6599\u3092\u4f5c\u6210\u3057\u307e\u3057\u3087\u3046\u3002<br \/>\nPSM\u5206\u6790\u3067\u306f\u95a2\u6570\u300cCOUNTIF\u300d\u300cCOUNT\u300d\u306b\u3088\u308b\u3001\u6b21\u306e\u6570\u5f0f\u3092\u4f7f\u3063\u3066\u8a08\u7b97\u3057\u307e\u3059\u3002<\/p>\n<p><span class=\"keyboard-key\">=COUNTIF(\u7bc4\u56f2,\u691c\u7d22\u6761\u4ef6)\/COUNT(\u7bc4\u56f2)<\/span><\/p>\n<p>\u300c\u7bc4\u56f2\u300d\u306b\u306f\u300c\u305d\u306e2\u300d\u3067\u4f5c\u6210\u3057\u305f\u8cea\u554f\u7d50\u679c\u8868\u306e\u30bb\u30eb\u3001<br \/>\n\u300c\u691c\u7d22\u6761\u4ef6\u300d\u306b\u306f\u3001\u7d2f\u7a4d\u5ea6\u6570\u5206\u5e03\u8868\u306e\u57fa\u6e96\u4fa1\u683c\u306b\u3042\u305f\u308b\u30bb\u30eb\u3092\u8a18\u5165\u3057\u307e\u3059\u3002<\/p>\n<p>\u300a\u4f8b\u300bB\uff08\u8cea\u554f\u9805\u76ee\uff09\u306b\u5bfe\u3057\u3066\u300cG3\u5186\u4ee5\u4e0b\u300d\u3068\u56de\u7b54\u3057\u305f\u5272\u5408\u306e\u8a08\u7b97<br \/>\n<span class=\"keyboard-key\">=COUNTIF\uff08B3:B52,&#8221;<=\"&#038;G3\uff09\/COUNT(B3:B52)<\/span><\/p>\n<p>\u3000\u3010&#8221;<=\"&#038;G3\u3011\u306f\u300cG3\u5186\u4ee5\u4e0b\u300d\u3067\u3001\n\u3000\u3010\">=&#8221;&#038;G3\u3011\u306f\u300cG3\u5186\u4ee5\u4e0a\u300d\u3092\u6307\u3057\u307e\u3059\u3002<br \/>\n\u7bc4\u56f2\u306f\u3001\u8a08\u7b97\u3059\u308b\u30bb\u30eb\u306b\u3088\u3063\u3066\u5909\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3059\u3079\u3066\u306e\u30bb\u30eb\u306b\u6570\u5f0f\u3092\u8a18\u5165\u3057\u305f\u5f8c\u3001\u8868\u8a18\u3092\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u306b\u5909\u3048\u307e\u3059\u3002\u7d2f\u7a4d\u5ea6\u6570\u5206\u5e03\u8868\u304c\u4f5c\u6210\u3067\u304d\u305f\u3089\u3001\u30b0\u30e9\u30d5\u5316\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u6298\u308c\u7dda\u30b0\u30e9\u30d5\u3092\u4f5c\u308a\u307e\u3057\u3087\u3046\u3002\u4f5c\u6210\u3057\u305f\u5206\u5e03\u8868\u306e\u5168\u7bc4\u56f2\u3092\u9078\u629e\u3057\u3001\u753b\u9762\u4e0a\u90e8\u306b\u3042\u308b\u30b0\u30e9\u30d5\u30c4\u30fc\u30eb\u306e\u300c\u6298\u308c\u7dda\u30b0\u30e9\u30d5\u300d\u3092\u9078\u3093\u3067\u633f\u5165\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"4\">\u30b9\u30c6\u30c3\u30d74\uff1a\u30b0\u30e9\u30d5\u304c\u4ea4\u308f\u3063\u305f\u90e8\u5206\u306e\u4fa1\u683c\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b<\/span><\/h3>\n<p>\u30b0\u30e9\u30d5\u306e4\u3064\u306e\u4ea4\u70b9\u304b\u3089\u3001\u6b21\u306e4\u3064\u306e\u4fa1\u683c\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u59a5\u5354\u4fa1\u683c\uff1a\u9ad8\u3044\u3068\u601d\u3046\u4fa1\u683c\u3068\u5b89\u3044\u3068\u601d\u3046\u4fa1\u683c\u306e\u4ea4\u70b9<\/li>\n<li>\u4e0b\u9650\u4fa1\u683c\uff1a\u9ad8\u3044\u3068\u601d\u3046\u4fa1\u683c\u3068\u5b89\u3059\u304e\u308b\u3068\u601d\u3046\u4fa1\u683c\u306e\u4ea4\u70b9<\/li>\n<li>\u4e0a\u9650\u4fa1\u683c\uff1a\u5b89\u3044\u3068\u601d\u3046\u4fa1\u683c\u3068\u9ad8\u3059\u304e\u308b\u3068\u601d\u3046\u4fa1\u683c\u306e\u4ea4\u70b9<\/li>\n<li>\u7406\u60f3\u4fa1\u683c\uff1a\u9ad8\u3059\u304e\u308b\u3068\u601d\u3046\u4fa1\u683c\u3068\u5b89\u3059\u304e\u308b\u3068\u601d\u3046\u4fa1\u683c\u306e\u4ea4\u70b9<\/li>\n<\/ul>\n<p>\u305d\u308c\u305e\u308c\u306e\u4ea4\u70b9\u304b\u3089\u5404\u4fa1\u683c\u3092\u5c0e\u304d\u51fa\u3057\u3001\u6700\u9069\u306a\u8a2d\u5b9a\u4fa1\u683c\u3092\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<span class=\"marker-under bold\">\u8a31\u5bb9\u53ef\u80fd\u4fa1\u683c\u5e2f\u306f\u3001\u4e0a\u9650\u4fa1\u683c\u304b\u3089\u4e0b\u9650\u4fa1\u683c\u306e\u9593<\/span>\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u4f1a\u793e\u5074\u306e\u90fd\u5408\uff08\u751f\u7523\u30b3\u30b9\u30c8\u3084\u5229\u76ca\u306e\u78ba\u4fdd\u306a\u3069\uff09\u3084\u7af6\u5408\u4ed6\u793e\u3068\u306e\u4fa1\u683c\u5dee\u3082\u8003\u616e\u3057\u3001\u591a\u89d2\u7684\u306a\u8996\u70b9\u3067\u4fa1\u683c\u6226\u7565\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<h2><span id=\"PSM-5\">\u307e\u3068\u3081\uff1aPSM\u5206\u6790\u306e\u624b\u6cd5\u3092\u30de\u30b9\u30bf\u30fc\u3057\u3066\u5546\u54c1\u306e\u4fa1\u683c\u8a2d\u5b9a\u306b\u5f79\u7acb\u3066\u3088\u3046<\/span><\/h2>\n<ul class=\"bold\">\n<li>PSM\u5206\u6790\u3068\u306f\u3001\u9069\u6b63\u4fa1\u683c\u3092\u5c0e\u304d\u51fa\u3059\u305f\u3081\u306b\u304a\u3053\u306a\u3046\u53d7\u5bb9\u6027\u8abf\u67fb\u306e\u3072\u3068\u3064<\/li>\n<li>\u9867\u5ba2\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u8abf\u67fb\u3067\u4fe1\u6191\u6027\u304c\u9ad8\u304f\u3001\u8abf\u67fb\u3057\u3084\u3059\u3044\u3053\u3068\u304c\u30e1\u30ea\u30c3\u30c8<\/li>\n<li>\u5206\u6790\u306f4\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u7c21\u5358\u306b\u304a\u3053\u306a\u3048\u308b<\/li>\n<\/ul>\n<p>PSM\u5206\u6790\u306f\u3001\u9867\u5ba2\u304c\u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u6301\u3064\u30a4\u30e1\u30fc\u30b8\u3092\u8abf\u3079\u308b\u300c\u53d7\u5bb9\u6027\u8abf\u67fb\u300d\u306e\u3072\u3068\u3064\u3067\u3059\u3002\u9867\u5ba2\u304c\u6c42\u3081\u308b\u9069\u6b63\u4fa1\u683c\u3092\u8abf\u3079\u3089\u308c\u307e\u3059\u3002PSM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u9867\u5ba2\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u4fa1\u683c\u5e2f\u3092\u7406\u89e3\u3067\u304d\u308b\u3053\u3068\u3001\u4e00\u822c\u7684\u306a\u30a2\u30f3\u30b1\u30fc\u30c8\u3088\u308a\u4fe1\u6191\u6027\u304c\u9ad8\u3044\u3053\u3068\u3001\u8abf\u67fb\u30fb\u5206\u6790\u306b\u53d6\u308a\u7d44\u307f\u3084\u3059\u3044\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>4\u3064\u306e\u8cea\u554f\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u56de\u7b54\u7d50\u679c\u3092\u8868\u306b\u307e\u3068\u3081\u3066\u30b0\u30e9\u30d5\u5316\u3059\u308c\u3070\u3088\u3044\u305f\u3081\u3001\u5206\u6790\u306b\u6163\u308c\u3066\u3044\u306a\u3044\u4eba\u3067\u3082\u7c21\u5358\u306b\u53d6\u308a\u7d44\u3081\u308b\u3067\u3057\u3087\u3046\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u3067PSM\u5206\u6790\u3092\u6d3b\u7528\u3057\u3001\u5546\u54c1\u306e\u9069\u6b63\u4fa1\u683c\u3092\u63a2\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-psm-bunseki-houhou\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_02_780x260.png\" alt=\"\u5546\u570f\u5206\u6790\u30c4\u30fc\u30eb\u3067\u5e02\u5834\u3092\u628a\u63e1\u3000\u8ca9\u4fc3\u30a8\u30ea\u30a2\u306e\u6700\u9069\u5316\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/shijochosa\/\">\u5e02\u5834\u8abf\u67fb<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/tempo-marketing\/\">\u5e97\u8217\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/kokyaku-bunseki\/\">\u9867\u5ba2\u5206\u6790<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>PSM\u5206\u6790\u306f\u3001\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u9069\u6b63\u4fa1\u683c\u3092\u8abf\u3079\u308b\u969b\u306b\u9069\u3057\u305f\u624b\u6cd5\u3067\u3059\u304c\u3001\u5177\u4f53\u7684\u306a\u5206\u6790\u65b9\u6cd5\u304c\u308f\u304b\u3089\u306a\u3044\u4eba\u3082\u591a\u3044\u3067\u3057\u3087\u3046\u3002 \u672c\u8a18\u4e8b\u3067\u306f\u3001PSM\u5206\u6790\u306e\u6982\u8981\u3084\u30e1\u30ea\u30c3\u30c8\u3001\u5177\u4f53\u7684\u306a\u5206\u6790\u624b\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002PSM\u5206\u6790&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/psm-bunseki-houhou\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":3089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[4],"tags":[55,70,38],"class_list":["post-3088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-analysis","tag-shijochosa","tag-tempo-marketing","tag-kokyaku-bunseki"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=3088"}],"version-history":[{"count":6,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3088\/revisions"}],"predecessor-version":[{"id":3118,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3088\/revisions\/3118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/3089"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=3088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=3088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=3088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}