{"id":3083,"date":"2023-07-27T09:30:13","date_gmt":"2023-07-27T00:30:13","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/psm-bunseki-toha\/"},"modified":"2023-07-25T20:51:51","modified_gmt":"2023-07-25T11:51:51","slug":"psm-bunseki-toha","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/psm-bunseki-toha\/","title":{"rendered":"PSM\u5206\u6790\u3067\u9069\u6b63\u4fa1\u683c\u3092\u77e5\u308d\u3046\uff01\u9867\u5ba2\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u4fa1\u683c\u5206\u6790\u65b9\u6cd5\u3092\u30c1\u30a7\u30c3\u30af"},"content":{"rendered":"<p>\u5546\u54c1\u306e\u4fa1\u683c\u8a2d\u5b9a\u306b\u304a\u3044\u3066\u300c\u9069\u6b63\u4fa1\u683c\u304c\u308f\u304b\u3089\u306a\u3044\u300d\u300c\u5229\u76ca\u3092\u78ba\u4fdd\u3057\u3064\u3064\u9867\u5ba2\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u308b\u4fa1\u683c\u3092\u8a2d\u5b9a\u3057\u305f\u3044\u300d\u3068\u60a9\u3080\u4eba\u306f\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u4fa1\u683c\u8a2d\u5b9a\u3092\u3059\u308b\u969b\u306b\u304a\u3059\u3059\u3081\u306e\u5206\u6790\u624b\u6cd5\u306f\u3001\u9069\u6b63\u4fa1\u683c\u3092\u8abf\u67fb\u3067\u304d\u308bPSM\u5206\u6790\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f<span class=\"marker-under bold\">PSM\u5206\u6790\u306e\u6982\u8981\u3084\u5177\u4f53\u7684\u306a\u8cea\u554f\u9805\u76ee\u3001\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8<\/span>\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u683c\u8a2d\u5b9a\uff08\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\uff09\u3067\u60a9\u3093\u3067\u3044\u308b\u4eba\u3084\u4e8b\u696d\u3092\u9032\u3081\u308b\u4e0a\u3067\u9069\u6b63\u4fa1\u683c\u306e\u8abf\u67fb\u65b9\u6cd5\u3092\u77e5\u308a\u305f\u3044\u4eba\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-psm-bunseki-toha\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_728x90.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p>\n<h2>\u9069\u6b63\u4fa1\u683c\u306e\u8abf\u67fb\u306b\u5f79\u7acb\u3064\u300cPSM\u5206\u6790\u300d\u3068\u306f\uff1f<\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/psm-bunseki-toha02.png\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-3085\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/psm-bunseki-toha02.png 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/psm-bunseki-toha02-300x200.png 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/psm-bunseki-toha02-240x160.png 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/psm-bunseki-toha02-90x60.png 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br \/>\n<span class=\"bold\">\u300cPSM\u5206\u6790\u300d\u3068\u306f<\/span>\u3001<span class=\"marker-under bold\">\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8ca9\u58f2\u3059\u308b\u969b\u306e\u9069\u6b63\u4fa1\u683c\u3092\u8abf\u3079\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u306e\u624b\u6cd5<\/span>\u3067\u3001PSM\u306f\u300cPrice Sensitivity Meter\uff08\u4fa1\u683c\u611f\u5ea6\u30e1\u30fc\u30bf\u30fc\uff09\u300d\u306e\u982d\u6587\u5b57\u3067\u3059\u3002\u4fa1\u683c\u306b\u95a2\u3059\u308b\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u5b9f\u65bd\u7d50\u679c\u304b\u3089\u3001\u9867\u5ba2\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\uff09\u304c\u8003\u3048\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9069\u6b63\u4fa1\u683c\u3092\u30ea\u30b5\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>PSM\u5206\u6790\u306f\u53d7\u5bb9\u6027\u8abf\u67fb\u306e\u3072\u3068\u3064\u3067\u3001<span class=\"bold\">\u9867\u5ba2\u304c\u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u6301\u3063\u3066\u3044\u308b\u30a4\u30e1\u30fc\u30b8\u3092\u8abf\u67fb<\/span>\u3057\u307e\u3059\u3002\u53d7\u5bb9\u6027\u8abf\u67fb\u3067\u306f\u6b21\u306e\u5185\u5bb9\u3092\u8abf\u3079\u308b\u3053\u3068\u304c\u591a\u3044\u3088\u3046\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u5546\u54c1\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u3064\u3044\u3066\u306e\u30a4\u30e1\u30fc\u30b8<\/li>\n<li>\u8a66\u4f5c\u54c1\u3092\u4f7f\u3063\u305f\u611f\u60f3<\/li>\n<li>\u8cfc\u5165\u3057\u305f\u3044\u3068\u601d\u3048\u308b\u4fa1\u683c\u304b<\/li>\n<\/ul>\n<h3>PSM\u5206\u6790\u3067\u306f\u300c\u8cfc\u5165\u3057\u305f\u3044\u3068\u601d\u3048\u308b\u4fa1\u683c\u304b\u300d<\/h3>\n<p>\u3053\u306e\u3046\u3061PSM\u5206\u6790\u3067\u308f\u304b\u308b\u306e\u306f<br \/>\n<span class=\"bold\">\u300c\u8cfc\u5165\u3057\u305f\u3044\u3068\u601d\u3048\u308b\u4fa1\u683c\u304b\u300d\u306b\u3064\u3044\u3066<\/span>\u3067\u3042\u308a\u3001\u9069\u6b63\u4fa1\u683c\u3092\u7b97\u51fa\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u8981\u7d20\u306f<\/p>\n<div class=\"primary-box\">\n<ul class=\"bold\" style=\"margin-bottom: 0px;\">\n<li>\u4e0a\u9650\u4fa1\u683c<\/li>\n<li>\u59a5\u5354\u4fa1\u683c<\/li>\n<li>\u7406\u60f3\u4fa1\u683c<\/li>\n<li>\u4e0b\u9650\u4fa1\u683c<\/li>\n<li>\u8a31\u5bb9\u53ef\u80fd\u4fa1\u683c\u5e2f<\/li>\n<\/ul>\n<\/div>\n<p><span class=\"bold\">\u306e5\u3064<\/span>\u3067\u3059\u3002<\/p>\n<h3>PSM\u5206\u6790\u3067\u308f\u304b\u308b5\u8981\u7d20\u306e\u5185\u5bb9\u3092\u8a73\u3057\u304f\u78ba\u8a8d\u3057\u3088\u3046<\/h3>\n<p>\u3053\u3053\u3067\u3001PSM\u5206\u6790\u3067\u5f97\u3089\u308c\u308b5\u8981\u7d20\u306e\u610f\u5473\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u5b9a\u7fa9\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u4e0a\u9650\u4fa1\u683c\uff1a\u300c\u3053\u308c\u4ee5\u4e0a\u9ad8\u3044\u4fa1\u683c\u306e\u5834\u5408\u306f\u8cfc\u5165\u3057\u306a\u3044\u300d\u3068\u611f\u3058\u308b\u9650\u5ea6\u984d<\/li>\n<li>\u59a5\u5354\u4fa1\u683c\uff1a\u300c\u3053\u306e\u4fa1\u683c\u306a\u3089\u8cfc\u5165\u3057\u3066\u3082\u3044\u3044\u300d\u3068\u59a5\u5354\u3067\u304d\u308b\u91d1\u984d<\/li>\n<li>\u7406\u60f3\u4fa1\u683c\uff1a\u9867\u5ba2\u306b\u3068\u3063\u3066\u3001\u62b5\u6297\u306a\u304f\u8cfc\u5165\u3067\u304d\u308b\u7406\u60f3\u7684\u306a\u91d1\u984d<\/li>\n<li>\u4e0b\u9650\u4fa1\u683c\uff1a\u300c\u3053\u308c\u3088\u308a\u5b89\u3044\u3068\u4f4e\u54c1\u8cea\u306a\u306e\u3067\u306f\u300d\u3068\u611f\u3058\u308b\u91d1\u984d<\/li>\n<li>\u8a31\u5bb9\u53ef\u80fd\u4fa1\u683c\u5e2f\uff1a\u4e0a\u9650\u4fa1\u683c\u3068\u4e0b\u9650\u4fa1\u683c\u306e\u9593<\/li>\n<\/ul>\n<p><span class=\"bold\">PSM\u5206\u6790\u3067\u4fa1\u683c\u8a2d\u5b9a\u3059\u308b\u969b<\/span>\u306f\u3001<span class=\"marker-under bold\">\u4e0a\u9650\u4fa1\u683c\u304b\u3089\u4e0b\u9650\u4fa1\u683c\u306e4\u3064\u306e\u4fa1\u683c\u306e\u9593\u306b\u3042\u308b\u300c\u8a31\u5bb9\u53ef\u80fd\u4fa1\u683c\u5e2f\u300d\u306e\u7bc4\u56f2\u5185\u3067\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8<\/span>\u3067\u3059\u3002\u30a2\u30f3\u30b1\u30fc\u30c8\u7d50\u679c\u3092\u8868\u306b\u96c6\u8a08\u3057\u3001\u30b0\u30e9\u30d5\u3092\u4f5c\u6210\u3057\u30664\u3064\u306e\u4fa1\u683c\u306e\u4ea4\u70b9\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4e0a\u9650\u4fa1\u683c\u3067\u5546\u54c1\u3092\u8ca9\u58f2\u3067\u304d\u308b\u3068\u4f01\u696d\u5074\u306f\u5229\u76ca\u3092\u591a\u304f\u5f97\u3089\u308c\u307e\u3059\u304c\u3001\u9867\u5ba2\u306b\u306f\u300c\u76f8\u5834\u3088\u308a\u3082\u9ad8\u3044\u300d\u300c\u8cfc\u5165\u3057\u306b\u304f\u3044\u300d\u3068\u53d7\u3051\u6b62\u3081\u3089\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u306b\u7d0d\u5f97\u3057\u3066\u3082\u3089\u3044\u3084\u3059\u3044\u59a5\u5354\u4fa1\u683c\u3092\u8ca9\u58f2\u4fa1\u683c\u306b\u8a2d\u5b9a\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044<\/span>\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u7af6\u5408\u4ed6\u793e\u306e\u5b58\u5728\u304c\u306a\u3044\u3001\u81ea\u793e\u306a\u3089\u3067\u306f\u306e\u4ed8\u52a0\u4fa1\u5024\u304c\u3042\u308b\u3001\u30cf\u30a4\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3057\u305f\u3044\u3001\u306a\u3069\u306e\u3088\u3046\u306b\u3001<span class=\"bold\">\u3042\u3048\u3066\u4e0a\u9650\u4fa1\u683c\u3067\u8ca9\u58f2\u3057\u305f\u307b\u3046\u304c\u6709\u5229\u306a\u5834\u5408<\/span>\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u7406\u60f3\u4fa1\u683c\u3092\u8ca9\u58f2\u4fa1\u683c\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u305f\u5834\u5408\u306f\u3001<span class=\"bold\">\u9867\u5ba2\u306b\u3068\u3063\u3066\u306f\u5165\u624b\u3057\u3084\u3059\u304f\u5e02\u5834\u3078\u5e83\u307e\u308a\u3084\u3059\u3044\u3082\u306e\u306e\u3001\u4f1a\u793e\u3068\u3057\u3066\u5f97\u3089\u308c\u308b\u5229\u76ca\u306f\u5c11\u306a\u304f\u306a\u308b<\/span>\u3053\u3068\u304c\u7279\u5fb4\u3067\u3059\u3002\u4e0b\u9650\u4fa1\u683c\u306f\u300c\u6700\u4f4e\u54c1\u8cea\u4fdd\u8a3c\u4fa1\u683c\u300d\u3068\u3082\u547c\u3070\u308c\u3066\u3044\u308b\u305f\u3081\u3001<span class=\"bold\">\u3069\u3061\u3089\u304b\u3068\u3044\u3048\u3070\u30bf\u30a4\u30e0\u30bb\u30fc\u30eb\u3084\u30d0\u30fc\u30b2\u30f3\u5411\u3051\u306e\u4fa1\u683c<\/span>\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<h3>CVM\u5206\u6790\u3084\u5f93\u6765\u306e\u4fa1\u683c\u8abf\u67fb\u3068\u306e\u9055\u3044\u3068\u306f\uff1f<\/h3>\n<p>\u53d7\u5bb9\u6027\u8abf\u67fb\u306e\u4e2d\u3067\u3082\u3001PSM\u5206\u6790\u306f\u300c\u4fa1\u683c\u53d7\u5bb9\u6027\u8abf\u67fb\u300d\u306b\u542b\u307e\u308c\u307e\u3059\u3002<span class=\"bold\">\u4fa1\u683c\u53d7\u5bb9\u6027\u8abf\u67fb\u306b\u306fPSM\u5206\u6790\u3068CVM\u5206\u6790\u306e2\u7a2e\u985e<\/span>\u304c\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u306e\u9055\u3044\u306f\u6b21\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<ul>\n<li>PMS\u5206\u6790\uff1a\u9867\u5ba2\u3078\u306e\u8cea\u554f\u306b\u3088\u308b\u3001\u81ea\u793e\u88fd\u54c1\u306e\u9069\u6b63\u4fa1\u683c\u306e\u8abf\u67fb<\/li>\n<li>CVM\u5206\u6790\uff1a\u63d0\u793a\u3055\u308c\u305f\u8907\u6570\u306e\u4fa1\u683c\u304b\u3089\u8cfc\u5165\u610f\u5411\u3092\u6bb5\u968e\u7684\u306b\u8074\u53d6\u3057\u3001\u9069\u6b63\u4fa1\u683c\u3092\u7b97\u51fa\u3059\u308b\u8abf\u67fb<\/li>\n<\/ul>\n<p><span class=\"bold\">PMS\u5206\u6790<\/span>\u304c<span class=\"marker-under bold\">\u300c\u9867\u5ba2\u306e\u8a31\u5bb9\u4fa1\u683c\u5e2f\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u300d<\/span>\u3092\u76ee\u7684\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001<br \/>\n<span class=\"bold\">CVM\u5206\u6790<\/span>\u306f<span class=\"marker-under bold\">\u300c\u5404\u4fa1\u683c\u5e2f\u3067\u3069\u306e\u7a0b\u5ea6\u306e\u8cfc\u5165\u7387\u304c\u898b\u8fbc\u3081\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u300d<\/span>\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u5f93\u6765\u306e\u4fa1\u683c\u8abf\u67fb\u3067\u306f\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u300c\u3053\u306e\u5546\u54c1\u306e\u4f7f\u3044\u5fc3\u5730\u306f\u3069\u3046\u3067\u3059\u304b\uff1f\u300d\u300c\u3007\u3007\u5186\u3060\u3063\u305f\u3089\u8cfc\u5165\u3057\u307e\u3059\u304b\uff1f\u300d\u306a\u3069\u306e\u76f4\u63a5\u7684\u306a\u8cea\u554f\u3092\u304a\u3053\u306a\u3046\u306e\u304c\u4e3b\u6d41\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u3053\u306e\u3088\u3046\u306a\u5358\u7d14\u306a\u8cea\u554f\u3067\u306f\u8868\u9762\u7684\u306a\u56de\u7b54\u3057\u304b\u5f97\u3089\u308c\u305a\u3001\u9867\u5ba2\u306e\u6f5c\u5728\u7684\u306a\u610f\u601d\u3092\u628a\u63e1\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p><span class=\"bold\">PSM\u5206\u6790\u3092\u4f7f\u3048\u3070\u9867\u5ba2\u306e\u8a31\u5bb9\u4fa1\u683c\u5e2f\u3092\u8abf\u67fb\u3067\u304d\u308b<\/span>\u305f\u3081\u3001<span class=\"marker-under bold\">\u5f93\u6765\u306e\u65b9\u6cd5\u3088\u308a\u3082\u9ad8\u3044\u7cbe\u5ea6\u306e\u8cc7\u6599\u3092\u53d6\u5f97\u53ef\u80fd<\/span>\u306a\u3053\u3068\u304c\u5f37\u307f\u3067\u3059\u3002\u3053\u3053\u304b\u3089\u306f\u3001PSM\u5206\u6790\u306e\u5177\u4f53\u7684\u306a\u8cea\u554f\u9805\u76ee\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h2>PSM\u5206\u6790\u306e\u8cea\u554f\u306f4\u9805\u76ee\u3042\u308b<\/h2>\n<p>PSM\u5206\u6790\u3067\u306f\u300c\u3053\u306e\u5546\u54c1\u3092\u8cb7\u3046\u306a\u3089\u3044\u304f\u3089\uff1f\u300d\u3068\u3044\u3063\u305f\u76f4\u63a5\u7684\u306a\u8cea\u554f\u306f\u3057\u307e\u305b\u3093\u3002<span class=\"bold\">\u9867\u5ba2\u306b\u76f4\u63a5\u7684\u306a\u4fa1\u683c\u3092\u5c0b\u306d\u308b\u3068\u3001\u672c\u6765\u8cfc\u5165\u3057\u3088\u3046\u3068\u601d\u3046\u91d1\u984d\u3088\u308a\u5b89\u304f\u3001\u307e\u305f\u306f\u9ad8\u304f\u7b54\u3048\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u3001\u6b63\u3057\u3044\u6570\u5024\u3092\u8abf\u67fb\u3067\u304d\u306a\u3044<\/span>\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>\u5b9f\u969b\u306e\u8abf\u67fb\u3067\u306f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u7279\u5b9a\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u793a\u3057\u305f\u4e0a\u3067\u3001\u6b21\u306e4\u3064\u306e\u8996\u70b9\u304b\u3089\u8cea\u554f\u3092\u304a\u3053\u306a\u3044\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u3044\u304f\u3089\u4ee5\u4e0a\u304c\u300c\u9ad8\u3044\u300d\u3068\u601d\u3044\u307e\u3059\u304b\uff1f<\/li>\n<li>\u3044\u304f\u3089\u4ee5\u4e0b\u304c\u300c\u5b89\u3044\u300d\u3068\u601d\u3044\u307e\u3059\u304b\uff1f<\/li>\n<li>\u3044\u304f\u3089\u4ee5\u4e0a\u3067\u300c\u9ad8\u3059\u304e\u3066\u8cb7\u3048\u306a\u3044\u300d\u3068\u601d\u3044\u307e\u3059\u304b\uff1f<\/li>\n<li>\u3044\u304f\u3089\u4ee5\u4e0b\u306b\u306a\u308b\u3068\u300c\u5b89\u3059\u304e\u3066\u8cb7\u3044\u305f\u304f\u306a\u3044\u300d\u3068\u601d\u3044\u307e\u3059\u304b\uff1f<\/li>\n<\/ul>\n<p>\u4e0a\u8a18\u306e4\u3064\u306e\u8cea\u554f\u306b\u7b54\u3048\u308b\u3053\u3068\u3067<span class=\"bold\">\u56de\u7b54\u8005\u306f\u4fa1\u683c\u30a4\u30e1\u30fc\u30b8\u3092\u591a\u89d2\u5ea6\u304b\u3089\u6349\u3048\u3089\u308c\u308b<\/span>\u305f\u3081\u3001<span class=\"marker-under bold\">\u5b9f\u969b\u306b\u8cfc\u5165\u3059\u308b\u3068\u304d\u306e\u5fc3\u7406\u30ae\u30e3\u30c3\u30d7\u3092\u6e1b\u3089\u3057\u305f\u4fa1\u683c\u6226\u7565<\/span>\u3092\u53d6\u308a\u3084\u3059\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>PSM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/psm-bunseki-toha03.png\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-3086\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/psm-bunseki-toha03.png 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/psm-bunseki-toha03-300x200.png 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/psm-bunseki-toha03-240x160.png 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/psm-bunseki-toha03-90x60.png 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u9069\u6b63\u4fa1\u683c\u306e\u8abf\u67fb\u306b\u5f79\u7acb\u3064PSM\u5206\u6790\u306b\u306f\u30e1\u30ea\u30c3\u30c8\u304c\u591a\u3044\u53cd\u9762\u3001\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u5b58\u5728\u3057\u307e\u3059\u3002\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u7406\u89e3\u3057\u305f\u3046\u3048\u3067\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>PSM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8<\/h3>\n<p>PSM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u308b\u306e\u306f\u3001\u6b21\u306e3\u70b9\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u4fe1\u6191\u6027\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u3092\u304c\u5f97\u3089\u308c\u308b<\/li>\n<li>\u9867\u5ba2\u306e\u610f\u898b\u3092\u53cd\u6620\u3057\u305f\u9069\u6b63\u4fa1\u683c\u3092\u8a2d\u5b9a\u3067\u304d\u308b<\/li>\n<li>\u9867\u5ba2\u304c\u306b\u6e80\u8db3\u3057\u3066\u3082\u3089\u3048\u308b\u3059\u308b\u4fa1\u683c\u3092\u8a2d\u5b9a\u3092\u898b\u3064\u3051\u3057\u3084\u3059\u3044<\/li>\n<\/ul>\n<p>\u8abf\u67fb\u306b4\u7a2e\u985e\u306e\u8cea\u554f\u3092\u8a2d\u3051\u308b\u3053\u3068\u3067\u3001\u901a\u5e38\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u3088\u308a\u3082\u5f97\u3089\u308c\u308b\u30c7\u30fc\u30bf\u306e\u4fe1\u6191\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<span class=\"bold\">\u9867\u5ba2\u304c\u53d7\u5bb9\u3057\u3084\u3059\u304f\u3001\u5546\u54c1\u958b\u767a\u306b\u8981\u3057\u305f\u30b3\u30b9\u30c8\u3092\u52a0\u5473\u3057\u305f\u4fa1\u683c\u3092\u691c\u8a0e\u3067\u304d\u308b<\/span>\u3067\u3057\u3087\u3046\u30024\u7a2e\u985e\u306e\u8cea\u554f\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3042\u308b\u305f\u3081\u3001<span class=\"bold\">\u9867\u5ba2\u304c\u56de\u7b54\u3057\u3084\u3059\u3044<\/span>\u3053\u3068\u3082\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u793e\u5185\u3067\u76f8\u8ac7\u3057\u5224\u65ad\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u306e\u6f5c\u5728\u7684\u306a\u672c\u97f3\u306b\u8fd1\u3044\u610f\u898b\u3092\u8abf\u67fb<\/span>\u3067\u304d\u307e\u3059\u3002\u6027\u5225\u30fb\u5e74\u9f62\u30fb\u30a8\u30ea\u30a2\u306a\u3069\u306e\u5c5e\u6027\u5225\u306b\u8abf\u67fb\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>PSM\u5206\u6790\u3067\u9867\u5ba2\u306e\u610f\u898b\u3092\u53d6\u308a\u5165\u308c\u305f\u9069\u6b63\u4fa1\u683c\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u3067\u3001\u7d50\u679c\u7684\u306b\u9867\u5ba2\u304c\u6e80\u8db3\u3059\u308b\u6700\u9069\u306a\u4fa1\u683c\u8a2d\u5b9a\u306b\u5230\u7740\u3057\u3084\u3059\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>PSM\u5206\u6790\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<\/h3>\n<p>\u4e00\u65b9\u3001PSM\u5206\u6790\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u5b9f\u73fe\u4e0d\u53ef\u80fd\u306a\u4fa1\u683c\u304c\u7b97\u51fa\u3055\u308c\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b<\/li>\n<li>\u5b9f\u969b\u306e\u7d50\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u306f\u4e0d\u53ef\u80fd\u3067\u3042\u308b<\/li>\n<\/ul>\n<p><span class=\"bold\">PSM\u5206\u6790\u3067\u308f\u304b\u308b\u306e\u306f\u3001\u3042\u304f\u307e\u3067\u9867\u5ba2\u306e\u7406\u60f3\u3068\u3059\u308b\u4fa1\u683c\u5e2f<\/span>\u3067\u3059\u3002\u9867\u5ba2\u306e\u610f\u898b\u4ee5\u5916\u306b\u3001<span class=\"marker-under bold\">\u4eba\u4ef6\u8cbb\u3084\u958b\u767a\u8cbb\u306a\u3069\u306e\u88fd\u54c1\u30b3\u30b9\u30c8\u3082\u52a0\u5473\u3057\u305f\u5024\u6bb5\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b<\/span>\u305f\u3081\u3001\u5206\u6790\u3067\u5f97\u3089\u308c\u305f\u6570\u5024\u3092\u4fa1\u683c\u306b\u53cd\u6620\u3067\u304d\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u307e\u305f\u3001\u5b9f\u969b\u306b\u7279\u5b9a\u306e\u4fa1\u683c\u3067\u8ca9\u58f2\u3057\u305f\u5834\u5408\u306e\u7d50\u679c\u307e\u3067\u4e88\u6e2c\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u305a\u3001<span class=\"bold\">\u305d\u306e\u4fa1\u683c\u3067\u5546\u54c1\u304c\u8cfc\u5165\u3055\u308c\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u305f\u3081\u6ce8\u610f\u304c\u5fc5\u8981<\/span>\u3067\u3059\u3002<\/p>\n<p>PSM\u5206\u6790\u3092\u4fa1\u683c\u8a2d\u5b9a\u306b\u6d3b\u7528\u3059\u308b\u969b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u3092\u8003\u616e\u3057\u305f\u4e0a\u3067\u7b97\u51fa\u3057\u305f\u6570\u5024\u3092\u53c2\u8003\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>\u307e\u3068\u3081\uff1aPSM\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u3066\u9069\u6b63\u4fa1\u683c\u3092\u898b\u3064\u3051\u3088\u3046<\/h2>\n<ul class=\"bold\">\n<li>PSM\u5206\u6790\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u9069\u6b63\u4fa1\u683c\u3092\u8abf\u3079\u308b\u5206\u6790\u624b\u6cd5<\/li>\n<li>4\u3064\u306e\u8cea\u554f\u3067\u3001\u9867\u5ba2\u306e\u672c\u97f3\u3092\u8abf\u67fb\u3059\u308b\u306e\u304c\u57fa\u672c<\/li>\n<li>\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u7406\u89e3\u3057\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8<\/li>\n<\/ul>\n<p>PSM\u5206\u6790\u306e\u8abf\u67fb\u7d50\u679c\u3092\u53c2\u8003\u306b\u3001\u81ea\u793e\u304c\u8ca9\u58f2\u3059\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u9069\u6b63\u4fa1\u683c\u3092\u7b97\u51fa\u3067\u304d\u307e\u3059\u30024\u3064\u306e\u8cea\u554f\u306e\u96c6\u8a08\u30c7\u30fc\u30bf\u3067\u300c\u4e0a\u9650\u4fa1\u683c\u300d\u300c\u59a5\u5354\u4fa1\u683c\u300d\u300c\u7406\u60f3\u4fa1\u683c\u300d\u300c\u4e0b\u9650\u4fa1\u683c\u300d\u3092\u6c42\u3081\u3001\u300c\u8a31\u5bb9\u53ef\u80fd\u4fa1\u683c\u5e2f\u300d\u304b\u3089\u9069\u6b63\u4fa1\u683c\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>PSM\u5206\u6790\u306f\u9867\u5ba2\u306e\u610f\u898b\u3092\u53d6\u308a\u5165\u308c\u305f\u30c7\u30fc\u30bf\u3092\u5f97\u3089\u308c\u308b\u53cd\u9762\u3001\u7b97\u51fa\u3055\u308c\u305f\u4fa1\u683c\u304c\u5b9f\u73fe\u53ef\u80fd\u3067\u3042\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u305f\u3081\u3001\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u5b9f\u969b\u306e\u7d50\u679c\u306f\u8ca9\u58f2\u958b\u59cb\u307e\u3067\u4e88\u6e2c\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u30b3\u30b9\u30c8\u306a\u3069\u306e\u8981\u7d20\u3082\u8003\u616e\u3057\u305f\u4e0a\u3067\u3001\u81ea\u793e\u3068\u9867\u5ba2\u306e\u53cc\u65b9\u306b\u3068\u3063\u3066\u9069\u5207\u306a\u4fa1\u683c\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-psm-bunseki-toha\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_780x260.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/shijochosa\/\">\u5e02\u5834\u8abf\u67fb<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/hansoku-bunseki\/\">\u8ca9\u4fc3\u5206\u6790<\/a> <a 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