{"id":3035,"date":"2023-07-22T09:30:48","date_gmt":"2023-07-22T00:30:48","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyakubunseki-syuhou\/"},"modified":"2024-11-20T15:33:57","modified_gmt":"2024-11-20T06:33:57","slug":"kokyakubunseki-syuhou","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyakubunseki-syuhou\/","title":{"rendered":"\u9867\u5ba2\u5206\u6790\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u8ca9\u4fc3\u306e\u9375\uff01\u5f79\u7acb\u3064\u5206\u6790\u624b\u6cd5\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3057\u305f\u308a\u8ca9\u4fc3\u65bd\u7b56\u3092\u8003\u3048\u305f\u308a\u3059\u308b\u3046\u3048\u3067\u3001\u9867\u5ba2\u5206\u6790\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u5206\u6790\u624b\u6cd5\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u30c7\u30fc\u30bf\u30fb\u7d50\u679c\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u3069\u306e\u5206\u6790\u624b\u6cd5\u3092\u4f7f\u3046\u3079\u304d\u304b\u308f\u304b\u3089\u306a\u3044\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u305d\u3053\u3067\u91cd\u8981\u3068\u306a\u308b\u306e\u304c\u3001<span class=\"marker-under bold\">\u81ea\u793e\u30fb\u81ea\u5e97\u8217\u306e\u9867\u5ba2\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b<\/span>\u3053\u3068\u3002<br \/>\n\u9867\u5ba2\u50cf\u3092\u660e\u78ba\u306b\u3057\u3001\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5c55\u958b\u3001\u8ca9\u4fc3\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u3001\u3088\u308a\u58f2\u4e0a\u3092\u4e0a\u3052\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u5206\u6790\u306e\u6982\u8981\u3084\u91cd\u8981\u6027\u3092\u8aac\u660e\u3057\u305f\u3042\u3068\u3001\u4ee3\u8868\u7684\u306a6\u3064\u306e\u9867\u5ba2\u5206\u6790\u306e\u624b\u6cd5\u3092\u89e3\u8aac<\/span>\u3057\u307e\u3059\u3002\u5404\u5206\u6790\u624b\u6cd5\u306e\u5185\u5bb9\u3092\u78ba\u8a8d\u3057\u3001\u5b9f\u969b\u306e\u5834\u9762\u3067\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-kokyakubunsekisyuhou\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_02_728x90.png\" alt=\"\u5546\u570f\u5206\u6790\u30c4\u30fc\u30eb\u3067\u5e02\u5834\u3092\u628a\u63e1\u3000\u8ca9\u4fc3\u30a8\u30ea\u30a2\u306e\u6700\u9069\u5316\u306b\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u9867\u5ba2\u3078\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u305f\u3081\u306e\u300c\u9867\u5ba2\u5206\u6790\u300d<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u9867\u5ba2\u5206\u6790\u306e\u91cd\u8981\u6027\u3068\u306f\uff1f<\/a><ul><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u9867\u5ba2\u3068\u3059\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u660e\u78ba\u5316<\/a><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u9867\u5ba2\u5c5e\u6027\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u7406\u89e3<\/a><\/li><li><a href=\"#i-5\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u73fe\u72b6\u7406\u89e3<\/a><\/li><\/ul><\/li><li><a href=\"#6\"><span class=\"toc_number toc_depth_1\">3<\/span> \u9867\u5ba2\u5206\u6790\u3092\u52b9\u7387\u7684\u306b\u304a\u3053\u306a\u3048\u308b\u624b\u6cd56\u9078<\/a><ul><li><a href=\"#1\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u5206\u6790\u624b\u6cd51\uff1a\u30c7\u30b7\u30eb\u5206\u6790<\/a><\/li><li><a href=\"#2\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u5206\u6790\u624b\u6cd52\uff1a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/a><\/li><li><a href=\"#3\"><span class=\"toc_number toc_depth_2\">3.3<\/span> \u5206\u6790\u624b\u6cd53\uff1a\u30b3\u30db\u30fc\u30c8\u5206\u6790<\/a><\/li><li><a href=\"#4CTB\"><span class=\"toc_number toc_depth_2\">3.4<\/span> \u5206\u6790\u624b\u6cd54\uff1aCTB\u5206\u6790<\/a><\/li><li><a href=\"#5RFM\"><span class=\"toc_number toc_depth_2\">3.5<\/span> \u5206\u6790\u624b\u6cd55\uff1aRFM\u5206\u6790<\/a><\/li><li><a href=\"#6GIS\"><span class=\"toc_number toc_depth_2\">3.6<\/span> \u5206\u6790\u624b\u6cd56\uff1aGIS\u3068\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u5206\u6790<\/a><\/li><\/ul><\/li><li><a href=\"#i-6\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081\uff1a\u9867\u5ba2\u5206\u6790\u3092\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u751f\u304b\u3057\u3001\u52b9\u679c\u7684\u306a\u8ca9\u4fc3\u65bd\u7b56\u3092\u8003\u3048\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u9867\u5ba2\u3078\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u305f\u3081\u306e\u300c\u9867\u5ba2\u5206\u6790\u300d<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3043\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/kokyakubunsekisyuhou02.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/kokyakubunsekisyuhou02.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/kokyakubunsekisyuhou02-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/kokyakubunsekisyuhou02-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/kokyakubunsekisyuhou02-350x235.jpg 350w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/kokyakubunsekisyuhou02-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span class=\"bold marker-under\">\u300c\u9867\u5ba2\u5206\u6790\u300d\u3068\u306f\u3001\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u7406\u89e3\u3092\u6df1\u3081\u308b\u305f\u3081\u306b\u304a\u3053\u306a\u3046\u8cfc\u8cb7\u50be\u5411\u30fb\u53d6\u5f15\u5c65\u6b74\u30fb\u8da3\u5473\u55dc\u597d\u30fb\u9867\u5ba2\u6e80\u8db3\u5ea6\u306a\u3069\u306e\u5206\u6790<\/span>\u3092\u7dcf\u79f0\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u7d4c\u55b6\u306e\u65b9\u5411\u6027\u3092\u8003\u3048\u308b\u969b\u306f\u81ea\u793e\u306e\u73fe\u72b6\u3092\u660e\u78ba\u306b\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u81ea\u793e\u306e\u65b9\u5411\u6027\u3084\u72b6\u6cc1\u3001\u307e\u305f\u3001\u4f4d\u7f6e\u3057\u3066\u3044\u308b\u5e02\u5834\u74b0\u5883\u3092\u628a\u63e1\u3059\u308b\u624b\u6bb5\u306e\u3072\u3068\u3064\u304c\u9867\u5ba2\u5206\u6790\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u5206\u6790\u306f\u4e3b\u306b\u65e2\u5b58\u306e\u9867\u5ba2\u5c64\u3092\u5bfe\u8c61\u3068\u3057\u3001\u5206\u6790\u9805\u76ee\u306f\u5546\u54c1\u3084\u696d\u7a2e\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u5206\u6790\u3067\u30d5\u30a9\u30fc\u30ab\u30b9\u3059\u308b\u306e\u306f\u4ee5\u4e0b\u306e\u70b9\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u9867\u5ba2\u5c5e\u6027\uff08\u6027\u5225\u30fb\u5e74\u9f62\u5c64\u30fb\u5c45\u4f4f\u5730\uff09<\/li>\n<li>\u9867\u5ba2\u306e\u8da3\u5473\u55dc\u597d<\/li>\n<li>\u8cfc\u8cb7\u5c65\u6b74\u3084\u53d6\u5f15\u5c65\u6b74<\/li>\n<li>\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9<\/li>\n<li>\u9867\u5ba2\u304c\u62b1\u3048\u308b\u8ab2\u984c\u3084\u30cb\u30fc\u30ba<\/li>\n<li>\u9867\u5ba2\u3078\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u5c65\u6b74<\/li>\n<li>\u9867\u5ba2\u6e80\u8db3\u5ea6<\/li>\n<\/ul>\n<h2><span id=\"i-2\">\u9867\u5ba2\u5206\u6790\u306e\u91cd\u8981\u6027\u3068\u306f\uff1f<\/span><\/h2>\n<p>\u9867\u5ba2\u5206\u6790\u304c\u91cd\u8981\u306a\u7406\u7531\u306b\u306f\u3001\u6b21\u306e3\u3064\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u9867\u5ba2\u3068\u3059\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u660e\u78ba\u5316<\/li>\n<li>\u9867\u5ba2\u5c5e\u6027\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u7406\u89e3<\/li>\n<li>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u73fe\u72b6\u7406\u89e3<\/li>\n<\/ul>\n<p>\u305d\u308c\u305e\u308c\u306e\u70b9\u306b\u304a\u3051\u308b\u9867\u5ba2\u5206\u6790\u306e\u5fc5\u8981\u6027\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-3\">\u9867\u5ba2\u3068\u3059\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u660e\u78ba\u5316<\/span><\/h3>\n<p>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8ab0\u306b\u63d0\u4f9b\u3059\u308b\u306e\u304b\u3068\u3044\u3046\u8ca9\u58f2\u5bfe\u8c61\u3092\u660e\u78ba\u306b\u3059\u308b\u3068\u3001<span class=\"bold\">\u8cfc\u5165\u7387\u6539\u5584\u30fb\u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u53d6\u5f97<span class=\"bold\">\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u304c\u3001\u591a\u304f\u306e\u4eba\u306b\u4fa1\u5024\u304c\u611f\u3058\u3066\u3082\u3089\u3048\u308b\u307b\u3069\u5e45\u5e83\u3044\u5c5e\u6027\u306e\u9867\u5ba2\u304c\u8cfc\u5165\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3069\u308c\u307b\u3069\u826f\u3044\u5546\u54c1\u3067\u3082\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u66d6\u6627\u3067\u306f\u3001\u5546\u54c1\u3092\u58f2\u308b\u305f\u3081\u306e\u8ca9\u4fc3\u7269\u306e\u30af\u30aa\u30ea\u30c6\u30a3\u304c\u4e0b\u304c\u3063\u3066\u3057\u307e\u3063\u305f\u308a\u3001\u6b21\u56de\u4ee5\u964d\u306e\u5546\u54c1\u958b\u767a\u306b\u6d3b\u304b\u3059\u8cfc\u8cb7\u30c7\u30fc\u30bf\u304c\u53d6\u5f97\u3067\u304d\u306a\u304b\u3063\u305f\u308a\u3059\u308b\u305f\u3081\u3001\u9ad8\u3044\u8cfc\u5165\u7387\u306f\u671f\u5f85\u3067\u304d\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-4\">\u9867\u5ba2\u5c5e\u6027\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u7406\u89e3<\/span><\/h3>\n<p>\u8cfc\u5165\u7387\u30fb\u9867\u5ba2\u6e80\u8db3\u5ea6\u306a\u3069\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u5206\u6790\u306b\u3088\u3063\u3066\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u30cb\u30fc\u30ba\u3092\u5177\u4f53\u7684\u306b\u7406\u89e3\u3057\u305f\u3046\u3048\u3067<span class=\"bold marker-under\">\u300c\u306a\u305c\u8cfc\u5165\u3055\u308c\u305f\u306e\u304b\u300d\u300c\u306a\u305c\u8cfc\u5165\u3055\u308c\u306a\u304b\u3063\u305f\u306e\u304b\u300d\u3092\u660e\u3089\u304b\u3059\u308b\u3053\u3068<\/span>\u3067\u3001\u52b9\u679c\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6253\u3061\u51fa\u305b\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u7406\u7531\u304c\u3042\u308b\u305f\u3081\u3001<span class=\"bold\">\u7d50\u679c\u306b\u81f3\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u6d17\u3044\u51fa\u3057\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u8003\u3048\u308b\u3053\u3068<\/span>\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<br \/>\n\u307e\u305f\u3001\u9867\u5ba2\u5206\u6790\u306f\u9867\u5ba2\u306e\u5c5e\u6027\u3092\u5206\u985e\u3059\u308b\u3046\u3048\u3067\u5f79\u306b\u7acb\u3064\u305f\u3081\u3001\u4eca\u5f8c\u306e\u4e8b\u696d\u8a08\u753b\u3092\u8003\u3048\u308b\u969b\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n<h3><span id=\"i-5\">\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u73fe\u72b6\u7406\u89e3<\/span><\/h3>\n<p>\u5546\u54c1\u958b\u767a\u3042\u308b\u3044\u306f\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u826f\u3092\u304a\u3053\u306a\u3046\u969b\u306f\u3001\u9867\u5ba2\u304c\u3069\u308c\u307b\u3069\u6e80\u8db3\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u8981\u671b\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u7406\u89e3\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002\u306a\u305c\u306a\u3089\u3001\u9867\u5ba2\u306e\u73fe\u72b6\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u3068\u52b9\u7387\u7684\u306a\u5546\u54c1\u958b\u767a\u3084\u30b5\u30fc\u30d3\u30b9\u6539\u5584\u3092\u304a\u3053\u306a\u3048\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u8ca9\u58f2\u3057\u3066\u5b8c\u4e86\u3059\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u305f\u3081\u3001<span class=\"bold marker-under\">\u8ca9\u58f2\u5f8c\u3082\u58f2\u308c\u884c\u304d\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u6539\u5584\u3057\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u7e4b\u3052\u308b\u5fc5\u8981<\/span>\u304c\u3042\u308a\u307e\u3059\u3002\u63d0\u4f9b\u3057\u3066\u3044\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u5dee\u3092\u57cb\u3081\u308b\u3053\u3068\u304c\u4e8b\u696d\u306e\u6210\u529f\u306b\u3064\u306a\u304c\u308b\u305f\u3081\u3001\u9867\u5ba2\u5206\u6790\u3092\u901a\u3057\u305f\u73fe\u72b6\u7406\u89e3\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<h2><span id=\"6\">\u9867\u5ba2\u5206\u6790\u3092\u52b9\u7387\u7684\u306b\u304a\u3053\u306a\u3048\u308b\u624b\u6cd56\u9078<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3044\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/kokyakubunsekisyuhou03.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/kokyakubunsekisyuhou03.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/kokyakubunsekisyuhou03-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/kokyakubunsekisyuhou03-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/kokyakubunsekisyuhou03-350x235.jpg 350w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/07\/kokyakubunsekisyuhou03-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u9867\u5ba2\u5206\u6790\u306e\u52b9\u7387\u7684\u306a\u624b\u6cd5\u3068\u3057\u3066\u3001\u4eca\u56de\u306f\u6b21\u306e6\u3064\u3092\u3068\u308a\u3042\u3052\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u30c7\u30b7\u30eb\u5206\u6790<\/li>\n<li>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/li>\n<li>\u30b3\u30db\u30fc\u30c8\u5206\u6790<\/li>\n<li>CTB\u5206\u6790<\/li>\n<li>RFM\u5206\u6790<\/li>\n<li>GIS\u3068\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u5206\u6790<\/li>\n<\/ul>\n<p>1\u3064\u305a\u3064\u89e3\u8aac\u3057\u307e\u3059\u306e\u3067\u3001\u72b6\u6cc1\u306b\u5fdc\u3058\u305f\u6700\u9069\u306a\u5206\u6790\u624b\u6bb5\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"1\">\u5206\u6790\u624b\u6cd51\uff1a\u30c7\u30b7\u30eb\u5206\u6790<\/span><\/h3>\n<p>\u300c\u30c7\u30b7\u30eb\u5206\u6790\u300d\u3068\u306f<span class=\"bold marker-under\">\u5168\u9867\u5ba2\u309210\u7b49\u5206\u3057\u3001\u8cfc\u5165\u91d1\u984d\u306b\u5fdc\u3058\u3066\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u5206\u6790\u624b\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<p>\u30c7\u30b7\u30eb\u5206\u6790\u3067\u306f\u3001\u4f8b\u3048\u3070\u5168\u9867\u5ba2100\u4eba\u306e\u8cfc\u5165\u91d1\u984d\u3092\u8abf\u3079\u3001\u91d1\u984d\u304c\u9ad8\u3044\u9806\u306b10\u4eba\u305a\u3064\u4e26\u3079\u306610\u500b\u306e\u30b0\u30eb\u30fc\u30d7\u3092\u4f5c\u308a\u307e\u3059\u3002\u5404\u30b0\u30eb\u30fc\u30d7\u306e\u5408\u8a08\u91d1\u984d\u304b\u3089\u30b0\u30eb\u30fc\u30d7\u5225\u306b\u6bd4\u7387\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u8ca2\u732e\u5ea6\u306e\u9ad8\u3044\u30b0\u30eb\u30fc\u30d7\u3092\u62bd\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u30c7\u30b7\u30eb\u5206\u6790\u3067\u62bd\u51fa\u3057\u305f\u30b0\u30eb\u30fc\u30d7\u306f\u5fc5\u305a\u3057\u3082\u512a\u826f\u9867\u5ba2\u3084\u30ea\u30d4\u30fc\u30bf\u30fc\u3067\u3042\u308b\u3068\u306f\u3044\u3048\u307e\u305b\u3093\u3002\u8cfc\u5165\u91d1\u984d\u304c\u9ad8\u3044\u3082\u306e\u306e\u8cfc\u5165\u6570\u306f\u5c11\u306a\u3044\u3001\u73fe\u5728\u306f\u6765\u5e97\u3057\u3066\u3044\u306a\u3044\u306a\u3069\u306e\u30d1\u30bf\u30fc\u30f3\u3082\u3042\u308b\u305f\u3081\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>Excel\u3092\u4f7f\u3063\u305f\u7121\u6599\u306e\u30c7\u30b7\u30eb\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u3001\u4ee5\u4e0b\u306e\u30da\u30fc\u30b8\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002<br \/>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/whitepaper\/decyl-analysis-template?grid=kokyakubunsekisyuhou\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img decoding=\"async\" src=\"https:\/\/www.mapmarketing.co.jp\/wp\/wp-content\/uploads\/decyl-analysis-thumbnail.jpg\" width=\"600\" \/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u3010\u7121\u6599\u3011\u30c7\u30b7\u30eb\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8 | \u30de\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e <\/div>\r\n<div class=\"blog-card-excerpt\">\u8cfc\u8cb7\u5c65\u6b74\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u5168\u9867\u5ba2\u306e\u8cfc\u5165\u91d1\u984d\u3092\u9ad8\u3044\u9806\u306b10\u7b49\u5206\u3057\u3001\u5404\u30e9\u30f3\u30af\u306e\u8cfc\u5165\u6bd4\u7387\u3084\u58f2\u4e0a\u9ad8\u69cb\u6210\u6bd4\u3092\u7b97\u51fa\u3059\u308b\u5206\u6790\u65b9\u6cd5\u304c\u300c\u30c7\u30b7\u30eb\u5206\u6790\u300d\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u5168\u4f53\u306e\u8cfc\u8cb7\u2026<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div><\/p>\n<h3><span id=\"2\">\u5206\u6790\u624b\u6cd52\uff1a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/span><\/h3>\n<p>\u300c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u300d\u3068\u306f\u3001<span class=\"bold marker-under\">\u65e2\u5b58\u9867\u5ba2\u3092\u8cfc\u5165\u5c65\u6b74\u3084\u30cb\u30fc\u30ba\u30fb\u5c5e\u6027\u306a\u3069\u3067\u533a\u5206\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\uff09\u3059\u308b\u5206\u6790\u65b9\u6cd5<\/span>\u3067\u3059\u3002\u6bd4\u7387\u306e\u591a\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u6307\u6a19\u306b\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u77e5\u308a\u305f\u3044\u60c5\u5831\u306b\u3088\u3063\u3066\u6307\u6a19\u304c\u5909\u308f\u308b\u305f\u3081\u3001\u9867\u5ba2\u5206\u6790\u306e\u4e2d\u3067\u3082\u81ea\u7531\u5ea6\u304c\u9ad8\u3044\u3053\u3068\u304c\u7279\u5fb4\u3067\u3059\u3002\u9867\u5ba2\u306e\u6027\u5225\u30fb\u5e74\u9f62\u5c64\u30fb\u5c45\u4f4f\u5730\u306e\u307b\u304b\u3001\u8077\u7a2e\u3084\u52e4\u52d9\u5148\u306e\u4f01\u696d\u898f\u6a21\u3001\u5229\u7528\u5e97\u8217\u3001\u7d2f\u8a08\u8cfc\u5165\u984d\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u3067\u5206\u985e\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"3\">\u5206\u6790\u624b\u6cd53\uff1a\u30b3\u30db\u30fc\u30c8\u5206\u6790<\/span><\/h3>\n<p>\u300c\u30b3\u30db\u30fc\u30c8\u5206\u6790\u300d\u3068\u306f\u3001<span class=\"bold marker-under\">\u9867\u5ba2\u3092\u540c\u3058\u6761\u4ef6\u3092\u6301\u3064\u30b0\u30eb\u30fc\u30d7\uff08\u30b3\u30db\u30fc\u30c8\uff09\u306b\u5206\u3051\u8cfc\u8cb7\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5<\/span>\u3067\u3059\u3002\u4ee3\u8868\u7684\u306a\u30b0\u30eb\u30fc\u30d7\u4f8b\u3068\u3057\u3066\u300c\u30af\u30fc\u30dd\u30f3\u306e\u5229\u7528\u8005\u300d\u300c\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u56de\u7b54\u8005\u300d\u300c\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u306e\u5229\u7528\u8005\u300d\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u9867\u5ba2\u5c5e\u6027\u306b\u3088\u308b\u5206\u985e\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u30b3\u30db\u30fc\u30c8\u3054\u3068\u306b\u8cfc\u5165\u91d1\u984d\u3084\u6210\u7d04\u7387\u306a\u3069\u306e\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u8ffd\u3046\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u8ca9\u4fc3\u65bd\u7b56\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30db\u30fc\u30c8\u5206\u6790\u306fWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u7528\u3055\u308c\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u304c\u3001\u5206\u6790\u306b\u5fc5\u8981\u306a\u9867\u5ba2\u60c5\u5831\u3092\u305d\u308d\u3048\u3089\u308c\u308b\u5834\u5408\u306f\u3001\u5b9f\u5e97\u8217\u306e\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3082\u6d3b\u7528\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3><span id=\"4CTB\">\u5206\u6790\u624b\u6cd54\uff1aCTB\u5206\u6790<\/span><\/h3>\n<p>\u300cCTB\u5206\u6790\u300d\u3068\u306f\u6b21\u306e3\u8981\u7d20\u3067\u9867\u5ba2\u3092\u5206\u985e\u3057\u3001\u8cfc\u8cb7\u4e88\u6e2c\u3092\u7acb\u3066\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>Category\uff08\u30ab\u30c6\u30b4\u30ea\uff09<\/li>\n<li>Taste\uff08\u30c6\u30a4\u30b9\u30c8\uff09<\/li>\n<li>Brand\uff08\u30d6\u30e9\u30f3\u30c9\uff09<\/li>\n<\/ul>\n<p>3\u3064\u306e\u8981\u7d20\u3092\u901a\u3057\u3066\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u3064\u304b\u307f\u3001<span class=\"bold marker-under\">\u50be\u5411\u306e\u4f3c\u3066\u3044\u308b\u9867\u5ba2\u3092\u307e\u3068\u3081\u308b\u3053\u3068\u3067\u3001\u8ca9\u4fc3\u3084\u8ca9\u58f2\u6226\u7565\u3092\u5c55\u958b\u3057\u3084\u3059\u304f<\/span>\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"5RFM\">\u5206\u6790\u624b\u6cd55\uff1aRFM\u5206\u6790<\/span><\/h3>\n<p>\u300cRFM\u5206\u6790\u300d\u306f\u3001CTB\u5206\u6790\u3068\u306f\u9055\u30463\u8981\u7d20\u3092\u6d17\u3044\u51fa\u3057\u3066\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>Recency \uff08\u76f4\u8fd1\u8cfc\u5165\u65e5\uff09<\/li>\n<li>Frequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09<\/li>\n<li>Monetary \uff08\u8cfc\u5165\u91d1\u984d\uff09<\/li>\n<\/ul>\n<p>RFM\u5206\u6790\u306b\u3088\u3063\u3066\u3001\u58f2\u4e0a\u8ca2\u732e\u5ea6\u306e\u9ad8\u3044\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3092\u62bd\u51fa\u3067\u304d\u307e\u3059\u3002\u58f2\u4e0a\u8ca2\u732e\u5ea6\u306e\u9ad8\u3044\u30b0\u30eb\u30fc\u30d7\u3078\u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u8cb7\u3092\u4fc3\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u5165\u7387\u3068\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>Excel\u3092\u4f7f\u3063\u305f\u7121\u6599\u306eRFM\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u3001\u4ee5\u4e0b\u306e\u30da\u30fc\u30b8\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002<br \/>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/whitepaper\/rfm-analysis-template?grid=kokyakubunsekisyuhou\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img decoding=\"async\" src=\"https:\/\/www.mapmarketing.co.jp\/wp\/wp-content\/uploads\/rfm-analysis-thumbnail.jpg\" width=\"600\" \/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u3010\u7121\u6599\u3011RFM\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8 | \u30de\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e <\/div>\r\n<div class=\"blog-card-excerpt\">RFM\u5206\u6790\u3068\u306f\u3001\u7279\u5b9a\u306e\u671f\u9593\u306b\u304a\u3044\u3066\u3001\u4ee5\u4e0b\u306e\u5207\u308a\u53e3\u3067\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002 \u6700\u7d42\u8cfc\u5165\u65e5\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570(<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div><\/p>\n<h3><span id=\"6GIS\">\u5206\u6790\u624b\u6cd56\uff1aGIS\u3068\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u5206\u6790<\/span><\/h3>\n<p>\u300cGIS\uff08Geographic Information System\uff09\u300d\u3068\u306f\u3001\u5730\u7406\u60c5\u5831\u30b7\u30b9\u30c6\u30e0\u3092\u6307\u3057\u307e\u3059\u3002<span class=\"bold marker-under\">\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u4e0a\u306b\u5730\u7406\u7a7a\u9593\u60c5\u5831\u3092\u5408\u308f\u305b\u3066\u8868\u793a\u3067\u304d\u308b\u305f\u3081\u3001\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u7279\u5b9a\u306e\u30a8\u30ea\u30a2\u3092\u5206\u6790\u3059\u308b\u5834\u5408\u306b\u6709\u52b9<\/span>\u3067\u3059\u3002<\/p>\n<p>GIS\u3068\u3001\u4f1a\u54e1\u30c7\u30fc\u30bf\u3084POS\u30c7\u30fc\u30bf\u3068\u3044\u3063\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5730\u56f3\u4e0a\u306b\u8868\u793a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u9650\u5b9a\u3057\u305f\u30a8\u30ea\u30a2\u306e\u9867\u5ba2\u5206\u6790\u3092\u304a\u3053\u306a\u3048\u307e\u3059\u3002<\/p>\n<p>\u5730\u56f3\u4e0a\u306b\u9867\u5ba2\u60c5\u5831\u3092\u53cd\u6620\u3055\u305b\u308b\u3053\u3068\u3067\u3001<span class=\"bold\">\u81ea\u5e97\u8217\u306e\u9867\u5ba2\u304c\u591a\u3044\u30a8\u30ea\u30a2\u3068\u5c11\u306a\u3044\u30a8\u30ea\u30a2\u3092\u8996\u899a\u7684\u306b\u628a\u63e1\u3067\u304d\u308b\u305f\u3081\u3001\u5f37\u5316\u3059\u3079\u304d\u5177\u4f53\u7684\u306a\u8ab2\u984c\u70b9\u3092\u898b\u3064\u3051\u3084\u3059\u3044<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30de\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u63d0\u4f9b\u3059\u308b\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5c02\u7528\u306eGIS\u306f\u4ee5\u4e0b\u306e\u30da\u30fc\u30b8\u3067\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/product_terra.html?grid=kokyakubunsekisyuhou\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img decoding=\"async\" src=\"https:\/\/www.mapmarketing.co.jp\/wp\/wp-content\/uploads\/Logo_RGB_1-1-2.png\" width=\"600\" \/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0GIS\u30bd\u30d5\u30c8 TerraMap\u30b7\u30ea\u30fc\u30ba | \u30de\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e <\/div>\r\n<div class=\"blog-card-excerpt\">\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0GIS\u30bd\u30d5\u30c8\u306e\u5b9a\u756a\u300cTerraMap\u30b7\u30ea\u30fc\u30ba\u300d\u3002\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0GIS\u5c02\u9580\u30e1\u30fc\u30ab\u30fc\u306e\u30de\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e\u3001\u88fd\u54c1\u60c5\u5831\u30da\u30fc\u30b8\u3002GIS\u3092\u5229\u7528\u3057\u305f\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u5546\u570f\u5206\u6790\u2026<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div><\/p>\n<h2><span id=\"i-6\">\u307e\u3068\u3081\uff1a\u9867\u5ba2\u5206\u6790\u3092\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u751f\u304b\u3057\u3001\u52b9\u679c\u7684\u306a\u8ca9\u4fc3\u65bd\u7b56\u3092\u8003\u3048\u3088\u3046<\/span><\/h2>\n<ul class=\"bold\">\n<li>\u9867\u5ba2\u5206\u6790\u306f\u9867\u5ba2\u306e\u7406\u89e3\u5ea6\u3092\u6df1\u3081\u308b\u4e0a\u3067\u6b20\u304b\u305b\u306a\u3044<\/li>\n<li>\u9867\u5ba2\u5206\u6790\u306b\u3088\u3063\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u5316\u3057\u3066\u30cb\u30fc\u30ba\u3092\u3064\u304b\u3081\u308b<\/li>\n<li>\u9867\u5ba2\u5206\u6790\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u624b\u6cd5\u304c\u3042\u308b\u305f\u3081\u3001\u7406\u89e3\u3057\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8<\/li>\n<\/ul>\n<p>\u9867\u5ba2\u5206\u6790\u306f\u3001\u591a\u89d2\u7684\u306a\u8996\u70b9\u304b\u3089\u81ea\u793e\u306e\u9867\u5ba2\u3092\u7406\u89e3\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u305f\u8ca9\u4fc3\u65bd\u7b56\u3092\u7acb\u3066\u308b\u305f\u3081\u306b\u306f\u91cd\u8981\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u73fe\u72b6\u3092\u7406\u89e3\u3059\u308b\u3046\u3048\u3067\u9867\u5ba2\u5206\u6790\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>\u307e\u305f\u3001\u9867\u5ba2\u5206\u6790\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u4eca\u56de\u306f6\u3064\u306e\u624b\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3057\u305f\u304c\u3001\u5404\u624b\u6cd5\u306e\u7279\u5fb4\u3092\u3057\u3063\u304b\u308a\u3068\u7406\u89e3\u3057\u3001\u6c42\u3081\u308b\u30c7\u30fc\u30bf\u306b\u5408\u308f\u305b\u3066\u5206\u6790\u3092\u4f7f\u3044\u5206\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-kokyakubunseki-syuhou\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_02_780x260.png\" alt=\"\u5546\u570f\u5206\u6790\u30c4\u30fc\u30eb\u3067\u5e02\u5834\u3092\u628a\u63e1\u3000\u8ca9\u4fc3\u30a8\u30ea\u30a2\u306e\u6700\u9069\u5316\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki\/\">\u5206\u6790<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki-shuhou\/\">\u5206\u6790\u624b\u6cd5<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/kokyaku-bunseki\/\">\u9867\u5ba2\u5206\u6790<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3057\u305f\u308a\u8ca9\u4fc3\u65bd\u7b56\u3092\u8003\u3048\u305f\u308a\u3059\u308b\u3046\u3048\u3067\u3001\u9867\u5ba2\u5206\u6790\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u5206\u6790\u624b\u6cd5\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u30c7\u30fc\u30bf\u30fb\u7d50\u679c\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u3069\u306e\u5206\u6790\u624b\u6cd5\u3092\u4f7f\u3046\u3079\u304d\u304b\u308f\u304b\u3089\u306a\u3044\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyakubunseki-syuhou\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":3040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[4],"tags":[81,61,38],"class_list":["post-3035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-analysis","tag-bunseki","tag-bunseki-shuhou","tag-kokyaku-bunseki"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=3035"}],"version-history":[{"count":7,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3035\/revisions"}],"predecessor-version":[{"id":3068,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/3035\/revisions\/3068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/3040"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=3035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=3035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=3035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}