{"id":2881,"date":"2023-04-05T09:00:22","date_gmt":"2023-04-05T00:00:22","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/area-marketing\/shijou-chousa-bunseki-shuhou\/"},"modified":"2023-04-03T22:11:57","modified_gmt":"2023-04-03T13:11:57","slug":"shijou-chousa-bunseki-shuhou","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/area-marketing\/shijou-chousa-bunseki-shuhou\/","title":{"rendered":"\u5e02\u5834\u8abf\u67fb\u306b\u5f79\u7acb\u3064\u5206\u6790\u624b\u6cd5\u3092\u89e3\u8aac\uff01\u7a2e\u985e\u3084\u6d3b\u7528\u65b9\u6cd5\u3092\u5b66\u3093\u3067\u4f7f\u3044\u3053\u306a\u305d\u3046"},"content":{"rendered":"<p>\u58f2\u4e0a\u6539\u5584\u3084\u3001\u65b0\u898f\u4e8b\u696d\u306e\u7acb\u3061\u4e0a\u3052\u306b\u5411\u3051\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u5e02\u5834\u8abf\u67fb\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u306e\u4e00\u3064\u3067\u3042\u308b\u5e02\u5834\u8abf\u67fb\u3092\u9069\u5207\u306b\u304a\u3053\u306a\u3046\u3053\u3068\u3067\u9867\u5ba2\u304c\u6c42\u3081\u308b\u3082\u306e\u9700\u8981\u3092\u77e5\u308a\u3001\u88fd\u54c1\u306e\u8ca9\u58f2\u3084\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u306e\u5177\u4f53\u7684\u306a\u6226\u7565\u3092\u7acb\u3066\u305f\u308a\u3001\u52b9\u679c\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u3092\u304a\u3053\u306a\u3063\u305f\u308a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u8abf\u67fb\u3067\u306f\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u3092\u6271\u3046\u305f\u3081\u3001<span class=\"bold\">\u30ea\u30b5\u30fc\u30c1\u3057\u305f\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u3084\u6c42\u3081\u308b\u60c5\u5831\u306b\u5408\u308f\u305b\u305f\u9069\u5207\u306a\u5206\u6790\u624b\u6cd5\u3092\u9078\u629e\u3057\u3001\u4eee\u8aac\u691c\u8a3c\u3092\u7e70\u308a\u8fd4\u3059\u3059\u308b\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981<\/span>\u3067\u3059\u3002\u52b9\u7387\u7684\u306a\u5206\u6790\u3092\u9032\u3081\u308b\u305f\u3081\u306b\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3082\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001<span class=\"marker-under bold\">\u5e02\u5834\u8abf\u67fb\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6b20\u304b\u305b\u306a\u3044\u7406\u7531\u3092\u306f\u3058\u3081\u3001\u4f7f\u3048\u308b\u5206\u6790\u624b\u6cd5\u3084\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span>\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u8ca9\u58f2\u6226\u7565\u306e\u6539\u5584\u3084\u65b0\u898f\u4e8b\u696d\u306e\u62e1\u5927\u306b\u5411\u3051\u3066\u5e02\u5834\u8abf\u67fb\u3092\u304a\u3053\u306a\u3046\u4eba\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-shijou-chousa-bunseki-shuhou\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_02_728x90.png\" alt=\"\u5546\u570f\u5206\u6790\u30c4\u30fc\u30eb\u3067\u5e02\u5834\u3092\u628a\u63e1\u3000\u8ca9\u4fc3\u30a8\u30ea\u30a2\u306e\u6700\u9069\u5316\u306b\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u5e02\u5834\u8abf\u67fb\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20<\/a><ul><li><a href=\"#2\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u5e02\u5834\u8abf\u67fb\u306e\u30c7\u30fc\u30bf\u306f\u5b9a\u91cf\u3068\u5b9a\u6027\u5236\u306e2\u7a2e\u985e\u3042\u308b<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">1.2<\/span> \u5b9a\u91cf\u30c7\u30fc\u30bf\u306f\u300c\u6570\u5024\u5316\u3067\u304d\u308b\u30c7\u30fc\u30bf\u300d<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">1.3<\/span> \u5b9a\u6027\u30c7\u30fc\u30bf\u306f\u300c\u6570\u5024\u5316\u3067\u304d\u306a\u3044\u30c7\u30fc\u30bf\u300d<\/a><\/li><\/ul><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_1\">2<\/span> \u5e02\u5834\u8abf\u67fb\u306e\u5206\u6790\u624b\u6cd5\uff1a\u5b9a\u91cf\u30c7\u30fc\u30bf\u306e\u5206\u6790\u306e\u5834\u5408<\/a><ul><li><a href=\"#1PSMPrice_Sensitivity_Meter\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u624b\u6cd51\uff1aPSM\u5206\u6790\uff08Price Sensitivity Meter\uff1a\u4fa1\u683c\u611f\u5ea6\u30e1\u30fc\u30bf\u30fc\uff09<\/a><\/li><li><a href=\"#2-2\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u624b\u6cd52\uff1a\u30b3\u30f3\u30b8\u30e7\u30a4\u30f3\u30c8\u5206\u6790<\/a><\/li><li><a href=\"#3\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u624b\u6cd53\uff1a\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790<\/a><\/li><\/ul><\/li><li><a href=\"#i-5\"><span class=\"toc_number toc_depth_1\">3<\/span> \u5e02\u5834\u8abf\u67fb\u306e\u5206\u6790\u624b\u6cd5\uff1a\u5b9a\u6027\u30c7\u30fc\u30bf\u306e\u5206\u6790\u306e\u5834\u5408<\/a><ul><li><a href=\"#1\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u624b\u6cd51\uff1a\u30c6\u30ad\u30b9\u30c8\u30de\u30a4\u30cb\u30f3\u30b0<\/a><\/li><li><a href=\"#2-3\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u624b\u6cd52\uff1a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5206\u6790<\/a><\/li><\/ul><\/li><li><a href=\"#i-6\"><span class=\"toc_number toc_depth_1\">4<\/span> \u5e02\u5834\u8abf\u67fb\u306b\u4f7f\u3048\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/a><ul><li><a href=\"#PEST\"><span class=\"toc_number toc_depth_2\">4.1<\/span> PEST\u5206\u6790<\/a><\/li><li><a href=\"#SWOT\"><span class=\"toc_number toc_depth_2\">4.2<\/span> SWOT\u5206\u6790<\/a><\/li><\/ul><\/li><li><a href=\"#i-7\"><span class=\"toc_number toc_depth_1\">5<\/span> \u307e\u3068\u3081\uff1a\u5206\u6790\u624b\u6cd5\u3092\u7406\u89e3\u3057\u52b9\u679c\u7684\u306b\u5e02\u5834\u8abf\u67fb\u3092\u9032\u3081\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u5e02\u5834\u8abf\u67fb\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/03\/shijou-chousa-bunseki-shuhou02.png\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-2883\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/03\/shijou-chousa-bunseki-shuhou02.png 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/03\/shijou-chousa-bunseki-shuhou02-300x200.png 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/03\/shijou-chousa-bunseki-shuhou02-240x160.png 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/03\/shijou-chousa-bunseki-shuhou02-90x60.png 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span class=\"bold\">\u5e02\u5834\u8abf\u67fb<\/span>\u306f\u3001<span class=\"marker-under bold\">\u4eca\u5f8c\u306e\u5546\u54c1\u958b\u767a\u3084\u6539\u5584\u3001\u8ca9\u58f2\u4fc3\u9032\u6226\u7565\u3068\u3044\u3063\u305f\u4f01\u696d\u306e\u3042\u3089\u3086\u308b\u884c\u7a0b\u306b\u304a\u3044\u3066\u6b20\u304b\u305b\u306a\u3044\u3001\u5e02\u5834\u3092\u89b3\u5bdf\u3057\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u624b\u6bb5<\/span>\u3067\u3059\u3002<\/p>\n<p>\u5e02\u5834\u8abf\u67fb\u3067\u306f\u3001<span class=\"bold\">\u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8ca9\u58f2\u3059\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7279\u6027\u30fb\u30cb\u30fc\u30ba\u3001\u6f5c\u5728\u9867\u5ba2\u306e\u6570\u306a\u3069\u306e\u3092\u8abf\u67fb\u7d50\u679c<\/span>\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<p>\u5e02\u5834\u8abf\u67fb\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b\u3068\u3001\u30cb\u30fc\u30ba\u3068\u306e\u30ba\u30ec\u304c\u5c11\u306a\u3044\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u306b\u52a0\u3048\u3001\u9069\u5207\u306a\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u3067\u3059\u3002\u81ea\u793e\u306e\u8ab2\u984c\u3092\u767a\u898b\u3057\u3066\u5fc5\u8981\u306a\u884c\u52d5\u3092\u3068\u308a\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3084\u5229\u76ca\u62e1\u5927\u306e\u305f\u3081\u306b\u3001\u5e02\u5834\u8abf\u67fb\u306f\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"2\">\u5e02\u5834\u8abf\u67fb\u306e\u30c7\u30fc\u30bf\u306f\u5b9a\u91cf\u3068\u5b9a\u6027\u5236\u306e2\u7a2e\u985e\u3042\u308b<\/span><\/h3>\n<p>\u5e02\u5834\u8abf\u67fb\u3092\u304a\u3053\u306a\u3063\u3066\u5f97\u3089\u308c\u308b\u30c7\u30fc\u30bf\u306f\u3001\u5927\u304d\u304f\u5206\u3051\u3066<span class=\"bold\">\u5b9a\u91cf\u30c7\u30fc\u30bf\u3068\u5b9a\u6027\u30c7\u30fc\u30bf\u306e2\u7a2e\u985e<\/span>\u3067\u3059\u3002\u5206\u6790\u624b\u6cd5\u306f\u3001\u4e8b\u696d\u306e\u6bb5\u968e\u306b\u5408\u308f\u305b\u3066\u6d3b\u7528\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u81ea\u793e\u306b\u5e02\u5834\u8abf\u67fb\u306e\u5c02\u9580\u7684\u306a\u77e5\u8b58\u304c\u306a\u3044\u5834\u5408\u306f\u3001\u8abf\u67fb\u3092\u542b\u3081\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u3092\u304a\u3053\u306a\u3046\u4f1a\u793e\u306b\u76f8\u8ac7\u3059\u308b\u65b9\u6cd5\u3082\u304a\u3059\u3059\u3081\u3067\u3059\u3002\u4f9d\u983c\u5148\u3092\u9078\u3076\u969b\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5b9f\u7e3e\u3084\u540c\u696d\u7a2e\u306b\u304a\u3051\u308b\u8abf\u67fb\u4e8b\u4f8b\u3092\u53c2\u8003\u306b\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-2\">\u5b9a\u91cf\u30c7\u30fc\u30bf\u306f\u300c\u6570\u5024\u5316\u3067\u304d\u308b\u30c7\u30fc\u30bf\u300d<\/span><\/h3>\n<p><span class=\"bold\">\u300c\u5b9a\u91cf\u30c7\u30fc\u30bf\u300d<\/span>\u3068\u306f\u3001<span class=\"marker-under bold\">\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u7d71\u8a08\u30c7\u30fc\u30bf\u304b\u3089\u5f97\u3089\u308c\u308b\u6570\u5024\u5316\u3055\u308c\u305f\u30c7\u30fc\u30bf<\/span>\u3067\u3059\u3002<br \/>\n\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u306f\u3001Web\u4e0a\u3067\u304a\u3053\u306a\u3046\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u90f5\u9001\u8abf\u67fb\u3001\u4f1a\u5834\u8abf\u67fb\u3001\u96fb\u8a71\u8abf\u67fb\u3001\u30db\u30fc\u30e0\u30e6\u30fc\u30b9\u30c6\u30b9\u30c8\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5b9a\u6027\u30c7\u30fc\u30bf\u3068\u6bd4\u8f03\u3059\u308b\u30681\u5ea6\u3067\u591a\u304f\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3067\u304d\u308b\u305f\u3081\u3001\u6bd4\u8f03\u7684\u4f4e\u30b3\u30b9\u30c8\u3067\u8abf\u67fb\u304c\u5b9f\u65bd\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p><span class=\"bold\">\u6570\u5b57\u306e\u8cc7\u6599\u3092\u898b\u3066\u50be\u5411\u306e\u628a\u63e1\u306b\u751f\u304b\u305b\u308b\u3001\u96c6\u8a08\u4f5c\u696d\u306b\u3088\u3063\u3066\u7c21\u5358\u306b\u30c7\u30fc\u30bf\u5185\u5bb9\u3092\u7406\u89e3\u3067\u304d\u308b<\/span>\u70b9\u304c\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002\u53cd\u9762\u3001\u6570\u5b57\u306b\u96a0\u308c\u305f\u8a73\u3057\u3044\u72b6\u6cc1\u3084\u6d88\u8cbb\u8005\u306e\u500b\u5225\u306e\u30cb\u30fc\u30ba\u3092\u62bd\u51fa\u3057\u304d\u308c\u306a\u3044\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-3\">\u5b9a\u6027\u30c7\u30fc\u30bf\u306f\u300c\u6570\u5024\u5316\u3067\u304d\u306a\u3044\u30c7\u30fc\u30bf\u300d<\/span><\/h3>\n<p><span class=\"bold\">\u300c\u5b9a\u6027\u30c7\u30fc\u30bf\u300d<\/span>\u3068\u306f\u3001<span class=\"marker-under bold\">1\u5bfe1\u3067\u884c\u3046\u30c7\u30d7\u30b9\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u8abf\u67fb\u30fb\u8907\u6570\u540d\u3067\u884c\u3046\u30b0\u30eb\u30fc\u30d7\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u8abf\u67fb\u3084\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u53e3\u30b3\u30df\u8abf\u67fb\u3001\u73fe\u5730\u8abf\u67fb\u306a\u3069\u3067\u5f97\u3089\u308c\u308b\u6570\u5024\u5316\u306e\u96e3\u3057\u3044\u8a00\u8449\u3084\u6587\u7ae0\u306b\u3088\u308b\u30c7\u30fc\u30bf<\/span>\u3067\u3059\u3002<\/p>\n<p>\u5b9a\u6027\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001<span class=\"bold\">\u5b9a\u91cf\u30c7\u30fc\u30bf\u3067\u306f\u308f\u304b\u3089\u306a\u3044\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u8aad\u307f\u53d6\u308c\u308b<\/span>\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u5b9a\u6027\u30c7\u30fc\u30bf\u306f\u5206\u6790\u306b\u591a\u5927\u306a\u6642\u9593\u3068\u52b4\u529b\u3092\u5fc5\u8981\u3068\u3059\u308b\u305f\u3081\u3001<span class=\"bold\">\u5b9a\u91cf\u30c7\u30fc\u30bf\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u52b9\u7387\u7684\u306b\u5206\u6790\u3092\u5b9f\u65bd<\/span>\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-4\">\u5e02\u5834\u8abf\u67fb\u306e\u5206\u6790\u624b\u6cd5\uff1a\u5b9a\u91cf\u30c7\u30fc\u30bf\u306e\u5206\u6790\u306e\u5834\u5408<\/span><\/h2>\n<p>\u5e02\u5834\u8abf\u67fb\u3067\u5f97\u305f\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3068\u304d\u306f\u3001\u5b9a\u91cf\u30c7\u30fc\u30bf\u3068\u5b9a\u6027\u30c7\u30fc\u30bf\u3067\u624b\u6cd5\u304c\u7570\u306a\u308a\u307e\u3059\u3002<span class=\"bold\">\u4f7f\u3044\u305f\u3044\u5206\u6790\u624b\u6cd5\u306b\u3088\u3063\u3066\u306f\u65b0\u305f\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u3082\u5fc5\u8981<\/span>\u3067\u3059\u3002<\/p>\n<p>\u307e\u305a\u3001<span class=\"bold\">\u5b9a\u91cf\u30c7\u30fc\u30bf\u306e\u5206\u6790\u624b\u6cd5<\/span>\u3067\u3042\u308b<span class=\"marker-under bold\">PSM\u5206\u6790\u3068\u30b3\u30f3\u30b8\u30e7\u30a4\u30f3\u30c8\u5206\u6790\u3001\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790<\/span>\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"1PSMPrice_Sensitivity_Meter\">\u624b\u6cd51\uff1aPSM\u5206\u6790\uff08Price Sensitivity Meter\uff1a\u4fa1\u683c\u611f\u5ea6\u30e1\u30fc\u30bf\u30fc\uff09<\/span><\/h3>\n<p><span class=\"bold\">\u300cPMS\u5206\u6790\u300d<\/span>\u3068\u306f\u3001<span class=\"marker-under bold\">\u5e02\u5834\u3067\u305d\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u53d7\u3051\u5165\u308c\u3089\u308c\u308b\u4fa1\u683c\u5e2f\u3092\u8abf\u3079\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u5206\u6790\u624b\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<p>\u307e\u305a\u3001\u8abf\u67fb\u5bfe\u8c61\u8005\u306b4\u3064\u306e\u8cea\u554f\u3092\u304a\u3053\u306a\u3044\u307e\u3059\u3002<\/p>\n<ol>\n<li>\u5546\u54c1A\u306f\u3001\u3044\u304f\u3089\u4ee5\u4e0a\u3060\u3068\u300c\u9ad8\u3044\u300d\u3068\u611f\u3058\u307e\u3059\u304b\u3002<\/li>\n<li>\u5546\u54c1A\u306f\u3001\u3044\u304f\u3089\u4ee5\u4e0b\u3060\u3068\u300c\u5b89\u3044\u300d\u3068\u611f\u3058\u307e\u3059\u304b\u3002<\/li>\n<li>\u5546\u54c1A\u306f\u3001\u3044\u304f\u3089\u4ee5\u4e0a\u306b\u306a\u308b\u3068\u300c\u9ad8\u3059\u304e\u3066\u8cfc\u5165\u3067\u304d\u306a\u3044\u300d\u3068\u611f\u3058\u307e\u3059\u304b\u3002<\/li>\n<li>\u5546\u54c1A\u306f\u3001\u3044\u304f\u3089\u4ee5\u4e0b\u3060\u3068\u300c\u5b89\u3059\u304e\u3066\u8cea\u304c\u5fc3\u914d\u3060\u300d\u3068\u611f\u3058\u307e\u3059\u304b\u3002<\/li>\n<\/ol>\n<p>\u6b21\u306b\u3001\u8cea\u554f\u306e\u96c6\u8a08\u30ec\u30dd\u30fc\u30c8\u3067\u30b0\u30e9\u30d5\u3092\u4f5c\u6210\u3057\u30014\u3064\u306e\u4ea4\u70b9\u3092\u6c42\u3081\u308b\u3053\u3068\u3067\u3001\u6b21\u306b\u6319\u3052\u308b4\u3064\u306e\u4fa1\u683c\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u4e0a\u9650\u4fa1\u683c\uff08\u6700\u9ad8\u4fa1\u683c\uff09\uff1a3\u30682\u306e\u4ea4\u70b9\u304c\u793a\u3059\u4fa1\u683c<\/li>\n<li>\u4e0b\u9650\u4fa1\u683c\uff08\u6700\u4f4e\u54c1\u8cea\u4fdd\u8a3c\u4fa1\u683c\uff09\uff1a1\u30684\u306e\u4ea4\u70b9\u304c\u793a\u3059\u4fa1\u683c<\/li>\n<li>\u59a5\u5354\u4fa1\u683c\uff1a1\u30682\u306e\u4ea4\u70b9\u304c\u793a\u3059\u4fa1\u683c<\/li>\n<li>\u6700\u9069\u4fa1\u683c\uff08\u7406\u60f3\u4fa1\u683c\uff09\uff1a3\u30684\u306e\u4ea4\u70b9\u304c\u793a\u3059\u4fa1\u683c<\/li>\n<\/ul>\n<p>PSM\u5206\u6790\u306e\u7d50\u679c\u3092\u3082\u3068\u306b\u3001<span class=\"bold\">\u9069\u5207\u306a\u4fa1\u683c\u306b\u8fd1\u3065\u304f\u8a2d\u5b9a<\/span>\u304c\u3067\u304d\u307e\u3059\u3002\u5e02\u5834\u306b\u304a\u3051\u308b\u8ca9\u58f2\u4fa1\u683c\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u4eba\u3084\u58f2\u308c\u884c\u304d\u306b\u60a9\u3093\u3067\u3044\u308b\u4eba\u306f\u3001PSM\u5206\u6790\u3092\u304a\u3053\u306a\u3063\u3066\u5e02\u5834\u304c\u6c42\u3081\u308b\u4fa1\u683c\u3068\u81ea\u793e\u5546\u54c1\u306e\u4fa1\u683c\u3092\u6bd4\u8f03\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"2-2\">\u624b\u6cd52\uff1a\u30b3\u30f3\u30b8\u30e7\u30a4\u30f3\u30c8\u5206\u6790<\/span><\/h3>\n<p><span class=\"bold\">\u300c\u30b3\u30f3\u30b8\u30e7\u30a4\u30f3\u30c8\u5206\u6790\u300d<\/span>\u3068\u306f\u3001<span class=\"marker-under bold\">\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u683c\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u5404\u8981\u7d20\u304c\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u610f\u6b32\u30fb\u6e80\u8db3\u5ea6\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u8abf\u3079\u308b\u5206\u6790\u624b\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<p>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8981\u7d20\u306b\u306f\u3001\u4fa1\u683c\u3084\u5185\u5bb9\u91cf\u30fb\u30b5\u30a4\u30ba\u30fb\u30e1\u30fc\u30ab\u30fc\u30fb\u8272\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30b8\u30e7\u30a4\u30f3\u30c8\u5206\u6790\u3067\u306f<span class=\"marker-under bold\">\u5177\u4f53\u7684\u306a\u5546\u54c1\u3092\u60f3\u50cf\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u8907\u6570\u306e\u8981\u7d20\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30b3\u30f3\u30b8\u30e7\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u3092\u7528\u3044\u3066\u8cea\u554f\u3059\u308b\u306e\u304c\u7279\u5fb4<\/span>\u3067\u3059\u3002\u5546\u54c1\u306e\u9806\u4f4d\u8a55\u4fa1\u3084\u70b9\u6570\u8a55\u4fa1\u3001\u4e00\u5bfe\u6bd4\u8f03\u8a55\u4fa1\u3068\u3044\u3063\u305f\u8a55\u4fa1\u65b9\u6cd5\u306b\u3088\u3063\u3066\u7d50\u679c\u3092\u96c6\u8a08\u3057\u3001\u9867\u5ba2\u304c\u91cd\u8996\u3059\u308b\u8981\u7d20\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002<\/p>\n<p><span class=\"bold\">\u5206\u6790\u7d50\u679c\u306f\u6570\u5024\u3084\u30b0\u30e9\u30d5\u306b\u3067\u304d\u308b\u305f\u3081\u3001\u8981\u7d20\u3054\u3068\u306e\u6bd4\u8f03\u304c\u5bb9\u6613<\/span>\u3067\u3059\u3002\u30b3\u30f3\u30b8\u30e7\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u306e\u4f5c\u308a\u65b9\u3092\u5de5\u592b\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u4ed6\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u6bd4\u8f03\u5206\u6790\u3084\u958b\u767a\u4e88\u5b9a\u306e\u5546\u54c1\u306b\u5bfe\u3059\u308b\u30cb\u30fc\u30ba\u3092\u63a2\u308b\u5206\u6790\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"3\">\u624b\u6cd53\uff1a\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790<\/span><\/h3>\n<p><span class=\"bold\">\u300c\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\u300d<\/span>\u3068\u306f\u3001<span class=\"marker-under bold\">\u6027\u8cea\u306e\u7570\u306a\u308b\u3082\u306e\u304c\u6df7\u5728\u3059\u308b\u96c6\u5408\u4f53\u3092\u3001\u985e\u4f3c\u3059\u308b\u96c6\u56e3\u3054\u3068\u306b\u5206\u985e\u3057\u3066\u3044\u304f\u5206\u6790\u624b\u6cd5<\/span>\u3067\u3059\u3002\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u3082\u306e\u3092\u5206\u985e\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u985e\u306b\u3088\u3063\u3066\u3001<span class=\"bold\">\u4f3c\u305f\u3082\u306e\u540c\u58eb\u306e\u96c6\u56e3\u304c\u3069\u306e\u3088\u3046\u306a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u597d\u3080\u306e\u304b\u3001\u3068\u3044\u3063\u305f\u50be\u5411\u3092\u628a\u63e1<\/span>\u3067\u304d\u307e\u3059\u3002\u53cd\u5bfe\u306b\u3001<span class=\"bold\">\u305d\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u3069\u306e\u3088\u3046\u306a\u4eba\u306b\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u306e\u304b<\/span>\u3082\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u81a8\u5927\u306a\u5e02\u5834\u8abf\u67fb\u306e\u30c7\u30fc\u30bf\u3084\u9867\u5ba2\u60c5\u5831\u3092\u5c5e\u6027\u3067\u5206\u985e\u3059\u308b\u3053\u3068\u3067\u7d50\u679c\u304c\u898b\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u52a0\u3048\u3066\u3001\u5c5e\u6027\u3054\u3068\u306b\u9069\u3057\u305f\u30b3\u30f3\u30bb\u30d7\u30c8\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u7acb\u6848\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"i-5\">\u5e02\u5834\u8abf\u67fb\u306e\u5206\u6790\u624b\u6cd5\uff1a\u5b9a\u6027\u30c7\u30fc\u30bf\u306e\u5206\u6790\u306e\u5834\u5408<\/span><\/h2>\n<p><span class=\"bold\">\u5b9a\u6027\u30c7\u30fc\u30bf\u306e\u5206\u6790\u624b\u6cd5<\/span>\u3068\u3057\u3066<span class=\"marker-under bold\">\u3001\u30c6\u30ad\u30b9\u30c8\u30de\u30a4\u30cb\u30f3\u30b0\u3068\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5206\u6790<\/span>\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u6570\u5024\u5316\u3057\u306b\u304f\u5b9a\u6027\u30c7\u30fc\u30bf\u306f\u3001\u5c02\u7528\u30c4\u30fc\u30eb\u3067\u52b9\u7387\u7684\u306b\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"1\">\u624b\u6cd51\uff1a\u30c6\u30ad\u30b9\u30c8\u30de\u30a4\u30cb\u30f3\u30b0<\/span><\/h3>\n<p><span class=\"bold\">\u300c\u30c6\u30ad\u30b9\u30c8\u30de\u30a4\u30cb\u30f3\u30b0\u300d<\/span>\u306f\u3001<span class=\"marker-under bold\">\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u53e3\u30b3\u30df\u306e\u6587\u7ae0\u3092\u6587\u7bc0\u3084\u5358\u8a9e\u3054\u3068\u306b\u5206\u985e\u96c6\u8a08\u3057\u3066\u5206\u6790\u3059\u308b\u624b\u6cd5<\/span>\u3067\u3059\u3002\u5927\u91cf\u306e\u30c6\u30ad\u30b9\u30c8\u30c7\u30fc\u30bf\u304b\u3089\u6709\u76ca\u306a\u60c5\u5831\u3092\u62bd\u51fa\u3057\u3001\u5358\u8a9e\u540c\u58eb\u306e\u76f8\u95a2\u95a2\u4fc2\u3084\u51fa\u73fe\u983b\u5ea6\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002<\/p>\n<p>\u30c6\u30ad\u30b9\u30c8\u30de\u30a4\u30cb\u30f3\u30b0\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3068\u5206\u6790\u306f\u5bb9\u6613\u3067\u3001\u5206\u6790\u7d50\u679c\u3082\u308f\u304b\u308a\u3084\u3059\u304f\u8868\u793a\u3055\u308c\u307e\u3059\u3002<span class=\"bold\">\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u96a0\u308c\u3066\u3044\u308b\u300c\u3044\u3064\u300d\u300c\u3069\u3053\u3067\u300d\u300c\u3069\u3093\u306a\u5546\u54c1\u3092\u6c42\u3081\u3066\u3044\u308b\u300d\u300c\u6e80\u8db3\u30fb\u4e0d\u6e80\u306e\u5185\u5bb9\u300d\u3068\u3044\u3063\u305f\u610f\u898b\u306e\u95a2\u4fc2\u6027\u3092\u660e\u78ba<\/span>\u306b\u3057\u3066\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u3084\u58f2\u308a\u9003\u3057\u56de\u907f\u306b\u3064\u306a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u3092\u660e\u78ba\u306b\u63b4\u3080\u3053\u3068\u3067\u53d6\u308a\u5165\u308c\u308b\u3079\u304d\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5206\u304b\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"2-3\">\u624b\u6cd52\uff1a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5206\u6790<\/span><\/h3>\n<p><span class=\"bold\">\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5206\u6790\u300d<\/span>\u306f\u3001<span class=\"marker-under bold\">Twitter\u30fbInstagram\u30fbFacebook\u3068\u3044\u3063\u305fSNS\u3078\u306e\u6295\u7a3f\u5185\u5bb9\u3092\u5206\u6790\u3057\u3066\u3001\u81ea\u793e\u30fb\u7af6\u5408\u4ed6\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u30dd\u30b8\u30b7\u30e7\u30f3\u3078\u306e\u8a55\u4fa1\u306a\u3069\u3092\u8abf\u3079\u308b\u5206\u6790\u624b\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u66f4\u65b0\u3055\u308c\u308bSNS\u306e\u6295\u7a3f\u5185\u5bb9\u304c\u5206\u6790\u5bfe\u8c61\u3067\u3042\u308b\u305f\u3081\u3001<span class=\"bold\">\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b\u624b\u9593\u304c\u304b\u304b\u3089\u306a\u3044<\/span>\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>SNS\u4e0a\u306b\u306f\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3067\u56de\u7b54\u3057\u3065\u3089\u3044\u7387\u76f4\u306a\u610f\u898b\u3082\u767a\u4fe1\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001<span class=\"bold\">\u9867\u5ba2\u304c\u6c42\u3081\u308b\u771f\u306e\u58f0<\/span>\u3092\u77e5\u308a\u3001\u8ca9\u58f2\u6226\u7565\u306b\u53cd\u6620\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5206\u6790\u5411\u3051\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u81ea\u793e\u30fb\u7af6\u5408\u4ed6\u793e\u3001\u5546\u54c1\u540d\u306e\u767a\u4fe1\u5185\u5bb9\u306b\u5bfe\u3059\u308b\u8ffd\u8de1\u3092\u7c21\u5358\u306b\u304a\u3053\u306a\u3048\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-6\">\u5e02\u5834\u8abf\u67fb\u306b\u4f7f\u3048\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/03\/shijou-chousa-bunseki-shuhou03.png\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-2884\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/03\/shijou-chousa-bunseki-shuhou03.png 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/03\/shijou-chousa-bunseki-shuhou03-300x200.png 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/03\/shijou-chousa-bunseki-shuhou03-240x160.png 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2023\/03\/shijou-chousa-bunseki-shuhou03-90x60.png 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u5e02\u5834\u8abf\u67fb\u3092\u52b9\u679c\u7684\u306b\u9032\u3081\u3066\u5206\u6790\u5185\u5bb9\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u305f\u3081\u306b\u3001<span class=\"bold\">\u5b9a\u91cf\u30c7\u30fc\u30bf\u306e\u5206\u6790\u65b9\u6cd5\u3084\u5b9a\u6027\u30c7\u30fc\u30bf\u306e\u5206\u6790\u65b9\u6cd5\u3068\u3042\u308f\u305b\u3066\u5229\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span>\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001<span class=\"bold\">\u5e02\u5834\u8abf\u67fb\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3057\u3066\u4ee3\u8868\u7684<\/span>\u306a<span class=\"marker-under bold\">PEST\u5206\u6790\u3068SWOT\u5206\u6790<\/span>\u3092\u7c21\u5358\u306b\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"PEST\">PEST\u5206\u6790<\/span><\/h3>\n<p><span class=\"bold\">\u300cPEST\u5206\u6790\u300d<\/span>\u3068\u306f<span class=\"marker-under bold\">PEST\u305d\u308c\u305e\u308c\u306e\u8981\u56e0\u3092\u5206\u6790\u3057\u3001\u4e16\u306e\u4e2d\u306e\u52d5\u5411\u3084\u30c8\u30ec\u30f3\u30c9\u3092\u8ca9\u58f2\u6226\u7565\u306b\u751f\u304b\u3059\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span>\u3067\u3059\u3002\u30de\u30af\u30ed\u74b0\u5883\u306e\u5206\u6790\u624b\u6cd5\u3068\u3057\u3066\u3001\u5e83\u304f\u53d6\u308a\u5165\u308c\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>Politics\uff1a\u653f\u6cbb\u7684\u8981\u56e0<\/li>\n<li>Economy\uff1a\u7d4c\u6e08\u7684\u8981\u56e0<\/li>\n<li>Society\uff1a\u793e\u4f1a\u7684\u8981\u56e0<\/li>\n<li>Technology\uff1a\u6280\u8853\u7684\u8981\u56e0<\/li>\n<\/ul>\n<p>\u5e38\u306b\u5909\u5316\u3057\u3066\u3044\u308b4\u3064\u306e\u8981\u56e0\u3092\u6b63\u3057\u304f\u5206\u6790\u30fb\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001<span class=\"bold\">\u9867\u5ba2\u304c\u6c42\u3081\u3066\u3044\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u30fb\u8ca9\u58f2\u6226\u7565\u306b\u5411\u3051\u3066\u8ecc\u9053\u4fee\u6b63<\/span>\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"SWOT\">SWOT\u5206\u6790<\/span><\/h3>\n<p><span class=\"bold\">\u300cSWOT\u5206\u6790\u300d<\/span>\u306f<span class=\"marker-under bold\">\u81ea\u793e\u3068\u7af6\u5408\u3092\u6b63\u3057\u304f\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span>\u3067\u3059\u3002<\/p>\n<ul>\n<li>Strength\uff1a\u5f37\u307f<\/li>\n<li>Weakness\uff1a\u5f31\u307f<\/li>\n<li>Opportunity\uff1a\u6a5f\u4f1a<\/li>\n<li>Threat\uff1a\u8105\u5a01<\/li>\n<\/ul>\n<p>\u5546\u54c1\u81ea\u4f53\u306e\u54c1\u8cea\u3084\u4fa1\u683c\u3001<span class=\"bold\">\u81ea\u793e\u304c\u7f6e\u304b\u308c\u3066\u3044\u308b\u5e02\u5834\u306e\u30b7\u30a7\u30a2\u72b6\u6cc1\u3092SWOT\u306e4\u9805\u76ee\u304b\u3089\u5ba2\u89b3\u7684\u306b\u5206\u6790<\/span>\u3057\u307e\u3059\u3002\u8ca9\u58f2\u3084\u30b5\u30fc\u30d3\u30b9\u696d\u306b\u9650\u3089\u305a\u3001\u5e83\u3044\u696d\u754c\u3067\u5fdc\u7528\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u5e02\u5834\u8abf\u67fb\u306b\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001<a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/area-marketing\/shijou-chousa-fure-muwa-ku\/?grid=media-mm-blog_contents-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-link-card-eria-ma-kethingu-katsuyou\">\u3053\u3061\u3089<\/a>\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/area-marketing\/shijou-chousa-fure-muwa-ku\/?grid=media-mm-blog_contents-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-link-card-eria-ma-kethingu-katsuyou\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img src='\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/11\/shizyou-tyousa-hure-muwa-ku01-300x200.jpg' alt=''\/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u5e02\u5834\u8abf\u67fb\u306e\u5fc5\u8981\u6027\u3068\u306f\uff1f\u5206\u6790\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af4\u9078 <\/div>\r\n<div class=\"blog-card-excerpt\">\u5e02\u5834\u8abf\u67fb\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u9032\u3081\u3066\u3044\u304f\u4e0a\u3067\u91cd\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u5e02\u5834\u8abf\u67fb\u304c\u306a\u305c\u5fc5\u8981\u306a\u306e\u304b\u3001\u307e\u305f\u3001\u3069\u306e\u3088\u3046\u306b\u8abf\u67fb\u3059\u308c\u3070\u52b9\u7387\u7684\u3067\u3042\u308b\u304b\u3092\u77e5\u3089\u306a\u3044\u4eba\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u3002 \u5fc5\u8981\u6027\u3092\u7406\u89e3\u305b\u305a\u306b\u5e02\u5834\u8abf\u67fb\u3092\u9032\u3081\u3066\u3044\u304f\u3068\u52b9\u7387\u304c\u2026<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div><\/p>\n<h2><span id=\"i-7\">\u307e\u3068\u3081\uff1a\u5206\u6790\u624b\u6cd5\u3092\u7406\u89e3\u3057\u52b9\u679c\u7684\u306b\u5e02\u5834\u8abf\u67fb\u3092\u9032\u3081\u3088\u3046<\/span><\/h2>\n<ul class=\"bold\">\n<li>\u5e02\u5834\u8abf\u67fb\u306e\u30c7\u30fc\u30bf\u306b\u306f\u5b9a\u91cf\u30fb\u5b9a\u6027\u306e2\u7a2e\u985e\u304c\u3042\u308b<\/li>\n<li>\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u306b\u3088\u3063\u3066\u5e02\u5834\u5206\u6790\u306e\u624b\u6cd5\u306f\u7570\u306a\u308b<\/li>\n<li>\u5e02\u5834\u8abf\u67fb\u3092\u52b9\u7387\u7684\u306b\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u3042\u308b<\/li>\n<\/ul>\n<p>\u5e02\u5834\u8abf\u67fb\u306f\u9867\u5ba2\u306e\u7279\u6027\u3084\u30cb\u30fc\u30ba\u3092\u3064\u304b\u307f\u3001\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u5206\u6790\u304c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u5e02\u5834\u306b\u5408\u3063\u305f\u8ca9\u58f2\u6226\u7565\u306e\u8a2d\u8a08\u3084\u610f\u601d\u6c7a\u5b9a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u3093\u3067\u5e02\u5834\u5206\u6790\u306b\u3064\u3044\u3066\u7406\u89e3\u3092\u6df1\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u306b\u5c0e\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-shijou-chousa-bunseki-shuhou\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_02_780x260.png\" alt=\"\u5546\u570f\u5206\u6790\u30c4\u30fc\u30eb\u3067\u5e02\u5834\u3092\u628a\u63e1\u3000\u8ca9\u4fc3\u30a8\u30ea\u30a2\u306e\u6700\u9069\u5316\u306b\"><\/a><\/p>\r\n<\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/marketing\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/shijochosa\/\">\u5e02\u5834\u8abf\u67fb<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u58f2\u4e0a\u6539\u5584\u3084\u3001\u65b0\u898f\u4e8b\u696d\u306e\u7acb\u3061\u4e0a\u3052\u306b\u5411\u3051\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u5e02\u5834\u8abf\u67fb\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1\u306e\u4e00\u3064\u3067\u3042\u308b\u5e02\u5834\u8abf\u67fb\u3092\u9069\u5207\u306b\u304a\u3053\u306a\u3046\u3053\u3068\u3067\u9867\u5ba2\u304c\u6c42\u3081\u308b\u3082\u306e\u9700\u8981\u3092\u77e5\u308a\u3001\u88fd\u54c1\u306e\u8ca9\u58f2\u3084\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u306e\u5177\u4f53\u7684&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/area-marketing\/shijou-chousa-bunseki-shuhou\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":2882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2,6,4],"tags":[27,55],"class_list":["post-2881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-areamarketing","category-bunseki-framework","category-customer-analysis","tag-marketing","tag-shijochosa"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/2881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=2881"}],"version-history":[{"count":3,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/2881\/revisions"}],"predecessor-version":[{"id":2926,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/2881\/revisions\/2926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/2882"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=2881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=2881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=2881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}