{"id":280,"date":"2020-09-11T16:08:17","date_gmt":"2020-09-11T07:08:17","guid":{"rendered":"https:\/\/mm-tips.com\/?p=280"},"modified":"2024-06-13T14:07:40","modified_gmt":"2024-06-13T05:07:40","slug":"shuttenn-sennryaku-ma-kethingu","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/store-development\/shuttenn-sennryaku-ma-kethingu\/","title":{"rendered":"\u3010\u8abf\u67fb\u30fb\u6226\u7565\u7b56\u5b9a\u7528\u3011\u51fa\u5e97\u6226\u7565\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059"},"content":{"rendered":"<p>\u5c0f\u58f2\u696d\u306e\u51fa\u5e97\u5730\u306e\u9078\u5b9a\u3092\u884c\u3046\u969b\u3001\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6982\u5ff5\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3088\u306d\u3002\u7279\u306b\u65b0\u898f\u51fa\u5e97\u3092\u4efb\u3055\u308c\u3066\u3044\u308b\u4f01\u753b\u62c5\u5f53\u8005\u306e\u9593\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u7dda\u3067\u306e\u51fa\u5e97\u6226\u7565\u306b\u982d\u3092\u60a9\u307e\u305b\u3066\u3044\u308b\u65b9\u304c\u591a\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u7af6\u5408\u4ed6\u793e\u304c\u3072\u3057\u3081\u304f\u73fe\u4ee3\u3067\u306f\u3001\u597d\u7acb\u5730\u3067\u306e\u51fa\u5e97\u3084\u51fa\u5e97\u5f8c\u306e\u96c6\u5ba2\u306a\u3069\u306f\u3001\u3069\u306e\u696d\u754c\u3067\u3082\u7af6\u4e89\u304c\u6fc0\u3057\u304f\u306a\u308a\u3001\u81ea\u793e\u306b\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u9078\u629e\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u5b9f\u969b\u306e\u3068\u3053\u308d\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u3001\u3053\u308c\u307e\u3067\u3055\u307e\u3056\u307e\u306a\u8b58\u8005\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u3066\u304a\u308a\u3001\u305d\u306e\u624b\u6cd5\u3084\u53c2\u8003\u306b\u3059\u3079\u304d\u30c7\u30fc\u30bf\u306a\u3069\u306f\u6570\u591a\u304f\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u4eca\u56de\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u6d41\u308c\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u306a\u304c\u3089\u3001\u65b0\u5e97\u8217\u3092\u51fa\u5e97\u3059\u308b\u969b\u306b\u5f79\u7acb\u30643\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u3080\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306a\u308a\u3001\u5e97\u8217\u51fa\u5e97\u304c\u6357\u308a\u307e\u3059\u306e\u3067\u305c\u3072\u6700\u5f8c\u307e\u3067\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool02?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-shuttenn-sennryaku-ma-kethingu\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_03_728x90.png\" alt=\"\u5546\u570f\u5206\u6790\u3067\u5e02\u5834\u3092\u628a\u63e1\u3002\u65b0\u898f\u51fa\u5e97\u306e\u8abf\u67fb\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u3002\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u51fa\u5e97\u306e\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u524d\u63d0<\/a><\/li><li><a href=\"#2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u300c\u8abf\u67fb\u5206\u6790\u300d\u300c\u6226\u7565\u30fb\u6226\u8853\u6982\u8981\u300d\u306e2\u3064\u306e\u5de5\u7a0b<\/a><ul><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u8abf\u67fb\u5206\u6790<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u6226\u7565\u30fb\u6226\u8853\u4f5c\u6210<\/a><\/li><\/ul><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_1\">3<\/span> \u51fa\u5e97\u4e88\u5b9a\u5730\u306e\u8abf\u67fb\u5206\u6790\u3001\u6226\u7565\u7acb\u6848\u306e\u6bb5\u968e\u3067\u5f79\u7acb\u3064\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/a><ul><li><a href=\"#3C_4P\"><span class=\"toc_number toc_depth_2\">3.1<\/span> 3C \/ 4P<\/a><\/li><li><a href=\"#PEST\"><span class=\"toc_number toc_depth_2\">3.2<\/span> PEST\u5206\u6790\uff08\u30de\u30af\u30ed\u74b0\u5883\u5206\u6790\uff09<\/a><\/li><li><a href=\"#5Force\"><span class=\"toc_number toc_depth_2\">3.3<\/span> 5Force\u5206\u6790<\/a><\/li><\/ul><\/li><li><a href=\"#i-5\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081\uff1a\u51fa\u5e97\u6226\u7565\u3067\u5f79\u7acb\u3064\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306b\u3064\u3044\u3066<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u51fa\u5e97\u306e\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u524d\u63d0<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/09\/shuttenn-sennryaku02-3.jpg\" alt=\"\" width=\"450\" height=\"300\" class=\"alignnone size-full wp-image-284\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/09\/shuttenn-sennryaku02-3.jpg 450w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/09\/shuttenn-sennryaku02-3-300x200.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><br \/>\n\u65b0\u3057\u304f\u5e97\u8217\u3092\u51fa\u5e97\u3059\u308b\u969b\u306f\u3001\u307e\u305a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u524d\u63d0\u3092\u628a\u63e1\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3082\u305d\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u5546\u54c1\u304c\u52b9\u7387\u7684\u306b\u58f2\u308c\u308b\u3088\u3046\u306b\u8ca9\u58f2\u6226\u7565\u3092\u7df4\u308b\u3053\u3068\u3002<br \/>\n\u3064\u307e\u308a\u3001\u5e02\u5834\u8abf\u67fb\u304b\u3089\u5ba3\u4f1d\u30fb\u8ca9\u58f2\u307e\u3067\u306e\u5168\u904e\u7a0b\u306b\u95a2\u308f\u308b\u4f01\u696d\u6d3b\u52d5\u3092\u6307\u3057\u307e\u3059\u3002\u7279\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7df4\u308b\u969b\u306f\u3001\u4f1a\u793e\u306e\u7d4c\u55b6\u6226\u7565\u306b\u6cbf\u3063\u305f\u51fa\u5e97\u3067\u3042\u308b\u3053\u3068\u304c\u524d\u63d0\u3067\u3059\u3002<\/p>\n<p>\u4e8b\u696d\u30d3\u30b8\u30e7\u30f3\u306b\u6cbf\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u4fa1\u683c\u306b\u898b\u5408\u3063\u305f\u51fa\u5e97\u5019\u88dc\u5730\u306e\u9078\u5b9a\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u51fa\u5e97\u5730\u57df\u3067\u81ea\u793e\u306e\u5546\u54c1\u3092\u52b9\u7387\u7684\u306b\u8ca9\u58f2\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u6700\u9069\u306a\u51fa\u5e97\u8a08\u753b\u3092\u7df4\u308b\u306b\u306f\u3001\u51fa\u5e97\u5019\u88dc\u5730\u306e\u7279\u6027\u304b\u3089\u6f5c\u5728\u30cb\u30fc\u30ba\u3092\u63a2\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u55b6\u696d\u6642\u9593\u306e\u4eba\u53e3\u30dc\u30ea\u30e5\u30fc\u30e0\u3084\u5e74\u9f62\u5c64\u3001\u4e16\u5e2f\u6570\u306a\u3069\u3092\u5272\u308a\u51fa\u3055\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<h2><span id=\"2\">\u300c\u8abf\u67fb\u5206\u6790\u300d\u300c\u6226\u7565\u30fb\u6226\u8853\u6982\u8981\u300d\u306e2\u3064\u306e\u5de5\u7a0b<\/span><\/h2>\n<p> <img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/09\/shuttenn-sennryaku03-3.jpg\" alt=\"\" width=\"450\" height=\"300\" class=\"alignnone size-full wp-image-285\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/09\/shuttenn-sennryaku03-3.jpg 450w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/09\/shuttenn-sennryaku03-3-300x200.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><br \/>\n\u3053\u3053\u304b\u3089\u306f\u3001\u3088\u308a\u5177\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7df4\u308a\u65b9\u306b\u3064\u3044\u3066\u3001\u300c\u8abf\u67fb\u5206\u6790\u300d\u3068\u300c\u6226\u7565\u30fb\u6226\u8853\u4f5c\u6210\u300d<br \/>\n\u306e2\u3064\u306e\u5de5\u7a0b\u306b\u5206\u3051\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-2\">\u8abf\u67fb\u5206\u6790<\/span><\/h3>\n<p>\u52b9\u679c\u7684\u306a\u51fa\u5e97\u8a08\u753b\u3092\u7df4\u308b\u306b\u306f\u3001\u307e\u305a\u5e02\u5834\u306e\u8abf\u67fb\u30fb\u5206\u6790\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u51fa\u5e97\u8a08\u753b\u3092\u7df4\u308b\u969b\u306e\u5e02\u5834\u8abf\u67fb\u30fb\u5206\u6790\u3067\u306f\u3001\u51fa\u5e97\u4e88\u5b9a\u5730\u306e\u4eba\u53e3\u3084\u4e16\u5e2f\u6570\u3001\u5e74\u9f62\u5c64\u304b\u3089\u5546\u570f\u306e\u7279\u6027\u3092\u5272\u308a\u51fa\u3057\u3001\u6240\u5f97\u3084\u8cfc\u8cb7\u529b\u306a\u3069\u306e\u9867\u5ba2\u306e\u60c5\u5831\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u5546\u570f\u5206\u6790\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u4f4f\u4eba\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3092\u8abf\u67fb\u3057\u898b\u8fbc\u307f\u5ba2\u3092\u4e88\u6e2c\u3059\u308b\u3053\u3068\u3002\u898b\u8fbc\u307f\u5ba2\u306e\u5206\u5e03\u304c\u5206\u304b\u308c\u3070\u3001DM\u3084\u30c1\u30e9\u30b7\u306e\u914d\u5e03\u5730\u57df\u304c\u660e\u78ba\u3068\u306a\u308a\u3001\u6226\u7565\u7b56\u5b9a\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u307f\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u5546\u570f\u5185\u306e\u4ea4\u901a\u72b6\u6cc1\u3084\u7af6\u5408\u4ed6\u793e\u306e\u5b58\u5728\u3068\u3044\u3063\u305f\u5468\u308a\u306e\u74b0\u5883\u3082\u3001\u51fa\u5e97\u8a08\u753b\u3092\u7df4\u308b\u969b\u306f\u8abf\u67fb\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<h3><span id=\"i-3\">\u6226\u7565\u30fb\u6226\u8853\u4f5c\u6210<\/span><\/h3>\n<p>\u5e02\u5834\u8abf\u67fb\u3092\u7d42\u3048\u305f\u3089\u3001\u672c\u683c\u7684\u306b\u51fa\u5e97\u306e\u6226\u7565\u30fb\u6226\u8853\u3092\u7df4\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u65b0\u898f\u51fa\u5e97\u306b\u304a\u3044\u3066\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7df4\u308b\u306b\u306f\u3001\u5e97\u8217\u904b\u55b6\u304c\u4e0a\u624b\u304f\u3044\u304f\u3088\u3046\u306b\u3001\u51fa\u5e97\u4e88\u5b9a\u5730\u306e\u5546\u570f\u306b\u304a\u3051\u308b\u76ee\u6a19\u8a2d\u5b9a\u304c\u5fc5\u9808\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u969b\u306fSMART\u3068\u547c\u3070\u308c\u308b\u624b\u6cd5\u3092\u7528\u3044\u308b\u306e\u304c\u4fbf\u5229\u3067\u3059\u3002<\/p>\n<p>SMART\u306f\u300cSpecific\uff08\u5177\u4f53\u6027\uff09\u300d\u300cMeasurable\uff08\u6e2c\u5b9a\u53ef\u80fd\uff09\u300d\u300cAchievable\uff08\u9054\u6210\u53ef\u80fd\uff09\u300d\u300cRelated\uff08\u95a2\u9023\u6027\uff09\u300d\u300cTime-bound\uff08\u6642\u9593\u5236\u7d04\uff09\u300d\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u3066\u540d\u4ed8\u3051\u3089\u308c\u305f\u624b\u6cd5\u3067\u3001\u4e3b\u306b\u76ee\u6a19\u8a2d\u5b9a\u306e\u5834\u9762\u3067\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070SMART\u3092\u7528\u3044\u3066\u76ee\u6a19\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u300c2021\u5e743\u6708\u307e\u3067\u306b\u6708\u9593\u58f2\u4e0a2\u5104\u5186\u3092\u9054\u6210\u3059\u308b\u3002\u305d\u306e\u305f\u3081\u306b\u30012020\u5e7412\u6708\u672b\u307e\u3067\u306b\u5f93\u696d\u54e1\u309280\u540d\u78ba\u4fdd\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u5f62\u3067\u3001\u5177\u4f53\u7684\u306a\u884c\u52d5\u6307\u91dd\u307e\u3067\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f1a\u793e\u5168\u4f53\u306e\u76ee\u6a19\u3092\u793e\u54e1\u500b\u4eba\u306e\u76ee\u6a19\u306b\u843d\u3068\u3057\u8fbc\u3080\u3053\u3068\u3067\u3001\u4ed5\u4e8b\u306e\u512a\u5148\u9806\u4f4d\u304c\u660e\u78ba\u3068\u306a\u308a\u751f\u7523\u6027\u304c\u4e0a\u304c\u308b\u306e\u3067\u3001SMART\u306f\u591a\u304f\u306e\u4f01\u696d\u3067\u53d6\u308a\u5165\u308c\u3089\u308c\u3066\u3044\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<h2><span id=\"i-4\">\u51fa\u5e97\u4e88\u5b9a\u5730\u306e\u8abf\u67fb\u5206\u6790\u3001\u6226\u7565\u7acb\u6848\u306e\u6bb5\u968e\u3067\u5f79\u7acb\u3064\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span><\/h2>\n<p> <img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/09\/shuttenn-sennryaku04-3.jpg\" alt=\"\" width=\"450\" height=\"300\" class=\"alignnone size-full wp-image-282\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/09\/shuttenn-sennryaku04-3.jpg 450w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/09\/shuttenn-sennryaku04-3-300x200.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><br \/>\n\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u624b\u6cd5\u3068\u3057\u3066\u3001\u524d\u8ff0\u306eSMART\u306e\u4ed6\u306b\u3001\u4ee5\u4e0b\u3067\u7d39\u4ecb\u3059\u308b3\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3><span id=\"3C_4P\">3C \/ 4P<\/span><\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3057\u3066\u3001\u307e\u305a3C\u5206\u6790\u30fb4P\u5206\u6790\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>3P\u5206\u6790\u3068\u306f\u3001\u300cCustomer\uff08\u9867\u5ba2\uff09\u300d\u300cCompany\uff08\u81ea\u793e\uff09\u300d\u300cCompetitor\uff08\u7af6\u5408\uff09\u300d\u306e3C\u3092\u5206\u6790\u3057\u3001\u7d4c\u55b6\u6226\u7565\u306e\u65b9\u5411\u6027\u3092\u5b9a\u3081\u308b\u624b\u6cd5\u306e\u3053\u3068\u3067\u3059\u3002<br \/>\n\u307e\u305f4P\u5206\u6790\u3067\u306f\u3001\u300cProduct\uff08\u5546\u54c1\uff09\u300d\u300cPrice\uff08\u4fa1\u683c\uff09\u300d\u300cPlace\uff08\u7acb\u5730\uff09\u300d\u300cPromotion\uff08\u8ca9\u4fc3\uff09\u300d\u306e4P\u3092\u3082\u3068\u306b\u6226\u7565\u3092\u7acb\u6848\u3057\u307e\u3059\u3002<\/p>\n<p>\u4e21\u8005\u3068\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7cbe\u5ea6\u3092\u4e0a\u3052\u308b\u624b\u6cd5\u3068\u3057\u3066\u7528\u3044\u3089\u308c\u307e\u3059\u304c\u3001\u51fa\u5e97\u8a08\u753b\u3092\u7df4\u308b\u969b\u306f\u3001\u307e\u305a3C\u5206\u6790\u3067\u81ea\u793e\u306e\u53d6\u308a\u5dfb\u304f\u74b0\u5883\u3092\u5206\u6790\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u30023C\u5206\u6790\u3092\u304a\u3053\u306a\u3063\u305f\u3046\u3048\u3067\u30014P\u5206\u6790\u3092\u5b9f\u65bd\u3057\u3001\u7af6\u5408\u3068\u81ea\u793e\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"PEST\">PEST\u5206\u6790\uff08\u30de\u30af\u30ed\u74b0\u5883\u5206\u6790\uff09<\/span><\/h3>\n<p>PEST\u5206\u6790\u3068\u306f\u3001\u300cPolitics\uff08\u653f\u6cbb\uff09\u300d\u300cEconomy\uff08\u7d4c\u6e08\uff09\u300d\u300cSociety\uff08\u793e\u4f1a\uff09\u300d\u300cTechnology\uff08\u6280\u8853\uff09\u300d\u306e4\u3064\u306e\u8981\u56e0\u304b\u3089\u6226\u7565\u3092\u7df4\u308b\u624b\u6cd5\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u4e3b\u306b\u6cd5\u5f8b\u3084\u7a0e\u5236\u3068\u3044\u3063\u305f\u653f\u6cbb\u7684\u306a\u52d5\u304d\u3092\u8abf\u67fb\u3057\u305f\u308a\u3001\u7269\u4fa1\u3084\u70ba\u66ff\u306e\u5909\u5316\u3092\u5206\u6790\u3057\u305f\u308a\u3057\u3066\u3001\u5e02\u5834\u306e\u30cb\u30fc\u30ba\u3092\u898b\u51fa\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305fPEST\u5206\u6790\u3092\u7528\u3044\u3066\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7df4\u308b\u306b\u306f\u3001\u6d88\u8cbb\u8005\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3084\u6d41\u884c\u306e\u5909\u5316\u3001\u3055\u3089\u306b\u6700\u65b0\u306e\u6280\u8853\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u8ffd\u3044\u306a\u304c\u3089\u3001\u81ea\u793e\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u5206\u6790\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<br \/>\n\u4f8b\u3048\u3070\u6d88\u8cbb\u7a0e\u306e\u5897\u7a0e\u304b\u3089\u99c6\u3051\u8fbc\u307f\u9700\u8981\u306e\u767a\u751f\u3092\u4e88\u6e2c\u3084\u3001AI\u6280\u8853\u306e\u767a\u9054\u3092\u898b\u8d8a\u3057\u3066\u7121\u4eba\u30ec\u30b8\u3092\u5c0e\u5165\u3059\u308b\u304b\u3069\u3046\u304b\u306a\u3069\u304cPEST\u5206\u6790\u3067\u5224\u65ad\u3057\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"5Force\">5Force\u5206\u6790<\/span><\/h3>\n<p>5Force\u5206\u6790\u3068\u306f\u3001<\/p>\n<ul>\n<li>\u58f2\u308a\u624b\u306e\u4ea4\u6e09\u529b<\/li>\n<li>\u8cb7\u3044\u624b\u306e\u4ea4\u6e09\u529b<\/li>\n<li>\u7af6\u4e89\u4f01\u696d\u9593\u306e\u6575\u5bfe\u95a2\u4fc2<\/li>\n<li>\u65b0\u898f\u53c2\u5165\u696d\u8005\u306e\u8105\u5a01<\/li>\n<li>\u4ee3\u66ff\u54c1\u306e\u8105\u5a01<\/li>\n<\/ul>\n<p>\u306e5\u3064\u306e\u8981\u56e0\u3092\u3082\u3068\u306b\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u624b\u6cd5\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e5\u3064\u306e\u8981\u56e0\u306b\u3088\u3063\u3066\u696d\u754c\u5168\u4f53\u306e\u53ce\u76ca\u6027\u304c\u5de6\u53f3\u3055\u308c\u3001\u5f71\u97ff\u529b\u304c\u5f37\u3044\u307b\u3069\u696d\u754c\u306e\u53ce\u76ca\u304c\u4f4e\u304f\u3001\u65b0\u898f\u53c2\u5165\u3059\u308b\u306b\u306f\u9b45\u529b\u304c\u306a\u3044\u696d\u754c\u3068\u3057\u3066\u6349\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u5f37\u529b\u306a\u8cfc\u8cb7\u529b\u3092\u6301\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u591a\u304f\u5b58\u5728\u3059\u308b\u696d\u754c\u3067\u306f\u3001\u6d88\u8cbb\u8005\u304c\u30ae\u30ea\u30ae\u30ea\u306e\u5024\u5f15\u304d\u3092\u8981\u6c42\u3059\u308b\u305f\u3081\u3001\u696d\u754c\u5168\u4f53\u306e\u53ce\u76ca\u6027\u304c\u4f4e\u304f\u306a\u308a\u304c\u3061\u3067\u3059\u3002\u307e\u305f\u3001\u4f9b\u7d66\u904e\u5270\u306a\u72b6\u614b\u304c\u7d9a\u304f\u696d\u754c\u3067\u306f\u3001\u5e0c\u5c11\u6027\u306e\u4f4e\u3044\u5546\u54c1\u304c\u591a\u304f\u5b58\u5728\u3057\u3001\u4fa1\u683c\u3092\u4e0a\u3052\u308b\u306e\u304c\u56f0\u96e3\u306a\u72b6\u6cc1\u304c\u7d9a\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u65b0\u3057\u304f\u5e97\u8217\u3092\u51fa\u5e97\u3057\u53ce\u76ca\u3092\u4f38\u3070\u3059\u306b\u306f\u3001\u6226\u7565\u7b56\u5b9a\u6642\u306b5Force\u5206\u6790\u3092\u7528\u3044\u3066\u3001\u53ce\u76ca\u6027\u306e\u4f4e\u3044\u696d\u754c\u3092\u907f\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-5\">\u307e\u3068\u3081\uff1a\u51fa\u5e97\u6226\u7565\u3067\u5f79\u7acb\u3064\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306b\u3064\u3044\u3066<\/span><\/h2>\n<p>\u58f2\u4e0a\u304c\u4e0a\u304c\u308a\u3084\u3059\u3044\u7e41\u76db\u5e97\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306b\u306f\u3001\u5e83\u544a\u3092\u6570\u591a\u304f\u51fa\u7a3f\u3057\u305f\u308a\u3001\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u306e\u8cea\u3092\u9ad8\u3081\u305f\u308a\u3059\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u7acb\u5730\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u304a\u5ba2\u69d8\u306e\u5c5e\u6027\u306b\u5408\u308f\u305b\u305f\u304a\u5e97\u4f5c\u308a\u3082\u91cd\u8981\u306a\u8981\u7d20\u306e\u4e00\u3064\u3002<br \/>\n\u51fa\u5e97\u6226\u7565\u306f\u3001\u4eca\u56de\u3054\u7d39\u4ecb\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u8abf\u67fb\u3084\u5206\u6790\u304c\u52b9\u7387\u7684\u306b\u9032\u3080\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u52b9\u679c\u7684\u306a\u5e97\u8217\u51fa\u5e97\u3092\u304a\u3053\u306a\u3046\u306b\u306f\u3001\u307e\u305a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u3092\u3057\u3063\u304b\u308a\u3068\u7406\u89e3\u3057\u3001\u6226\u7565\u69cb\u7bc9\u306e\u6d41\u308c\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u3054\u7d39\u4ecb\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3066\u3001\u52b9\u7387\u7684\u306b\u8abf\u67fb\u30fb\u5206\u6790\u3092\u9032\u3081\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool02?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-shuttenn-sennryaku-ma-kethingu\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/01\/detail-bnr.png\" alt=\"\u5546\u570f\u5206\u6790\u3067\u5e02\u5834\u3092\u628a\u63e1\u3002\u65b0\u898f\u51fa\u5e97\u306e\u8abf\u67fb\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u3002\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/shuttenn\/\">\u51fa\u5e97<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u5c0f\u58f2\u696d\u306e\u51fa\u5e97\u5730\u306e\u9078\u5b9a\u3092\u884c\u3046\u969b\u3001\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6982\u5ff5\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3088\u306d\u3002\u7279\u306b\u65b0\u898f\u51fa\u5e97\u3092\u4efb\u3055\u308c\u3066\u3044\u308b\u4f01\u753b\u62c5\u5f53\u8005\u306e\u9593\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u7dda\u3067\u306e\u51fa\u5e97\u6226\u7565\u306b\u982d\u3092\u60a9\u307e\u305b\u3066\u3044\u308b\u65b9\u304c\u591a\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002 \u7af6\u5408\u4ed6&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/store-development\/shuttenn-sennryaku-ma-kethingu\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[8],"tags":[25],"class_list":["post-280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shutten","tag-shuttenn"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=280"}],"version-history":[{"count":6,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/280\/revisions"}],"predecessor-version":[{"id":4306,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/280\/revisions\/4306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/283"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}