{"id":2678,"date":"2023-01-16T09:00:18","date_gmt":"2023-01-16T00:00:18","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/?p=2678"},"modified":"2023-01-13T17:43:58","modified_gmt":"2023-01-13T08:43:58","slug":"dairekuto-me-ru-kouka-sokutei","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/sales-promotion\/dairekuto-me-ru-kouka-sokutei\/","title":{"rendered":"\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb(DM)\u306f\u52b9\u679c\u6e2c\u5b9a\u304c\u5fc5\u9808\uff01\u5fc5\u8981\u306a\u6570\u5024\u3084\u6e2c\u5b9a\u65b9\u6cd5\u3092\u89e3\u8aac"},"content":{"rendered":"<p>\u8ca9\u58f2\u4fc3\u9032\u306e\u4e00\u74b0\u3067\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u65bd\u7b56\u3092\u53d6\u308a\u5165\u308c\u3066\u3082\u96c6\u5ba2\u3084\u58f2\u4e0a\u306b\u3069\u3046\u7d50\u3073\u3064\u3044\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3067\u304d\u3066\u3044\u306a\u3044\u4eba\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p><span class=\"marker-under bold\">\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u9001\u4ed8\u3057\u305f\u5f8c\u306f\u52b9\u679c\u6e2c\u5b9a\u3092\u304a\u3053\u306a\u3044\u3001\u3069\u306e\u3088\u3046\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u3069\u308c\u3060\u3051\u3042\u3063\u305f\u306e\u304b\u3092\u691c\u8a3c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span>\u52b9\u679c\u6e2c\u5b9a\u306e\u7d50\u679c\u3092\u8e0f\u307e\u3048\u3066\u6539\u5584\u3092\u91cd\u306d\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3067\u304d\u308b\u306e\u3067\u3059\u3002\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u3092\u6b63\u3057\u304f\u6e2c\u5b9a\u3059\u308b\u306b\u306f\u3001\u78ba\u8a8d\u3059\u308b\u3079\u304d\u6307\u6a19\u3092\u62bc\u3055\u3048\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001<span class=\"bold\">\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u6570\u5024\u3084\u6307\u6a19\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u65b9\u6cd5\u3092\u89e3\u8aac<\/span>\u3057\u307e\u3059\u3002\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u304c\u6c17\u306b\u306a\u3063\u3066\u3044\u308b\u4eba\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u308b\u52b9\u679c\u6e2c\u5b9a\u3092\u77e5\u308a\u305f\u3044\u4eba\u306f\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-dairekuto-me-ru-kouka-sokutei\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_02_728x90.png\" alt=\"\u5546\u570f\u5206\u6790\u30c4\u30fc\u30eb\u3067\u5e02\u5834\u3092\u628a\u63e1\u3000\u8ca9\u4fc3\u30a8\u30ea\u30a2\u306e\u6700\u9069\u5316\u306b\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306f\u9001\u308b\u3060\u3051\u3067\u306f\u610f\u5473\u304c\u306a\u3044<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u6e2c\u5b9a\u3067\u91cd\u8981\u306a\u6570\u5024<\/a><ul><li><a href=\"#DM\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u2460\u7dcfDM\u8cbb<\/a><\/li><li><a href=\"#LTV\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u2461LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/a><\/li><li><a href=\"#BEP\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u2462BEP\uff08\u640d\u76ca\u5206\u5c90\u70b9\uff09<\/a><\/li><\/ul><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_1\">3<\/span> \u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u65bd\u7b56\u5b9f\u65bd\u5f8c\u306b\u5fc5\u8981\u306a\u6307\u6a19<\/a><ul><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u30ec\u30b9\u30dd\u30f3\u30b9\u7387\u30fb\u53cd\u5fdc\u7387<\/a><\/li><li><a href=\"#CPR\"><span class=\"toc_number toc_depth_2\">3.2<\/span> CPR\uff08\u30ec\u30b9\u30dd\u30f3\u30b9\u7372\u5f97\u5358\u4fa1\uff09<\/a><\/li><li><a href=\"#CPO\"><span class=\"toc_number toc_depth_2\">3.3<\/span> CPO\uff08\u9867\u5ba2\uff0f\u6ce8\u6587\u7372\u5f97\u5358\u4fa1\uff09<\/a><\/li><li><a href=\"#CVR\"><span class=\"toc_number toc_depth_2\">3.4<\/span> CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09<\/a><\/li><\/ul><\/li><li><a href=\"#i-5\"><span class=\"toc_number toc_depth_1\">4<\/span> \u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u6e2c\u5b9a\u306e\u65b9\u6cd5\u3068\u306f\uff1f<\/a><ul><li><a href=\"#Web\"><span class=\"toc_number toc_depth_2\">4.1<\/span> \u90f5\u9001\u3084Web\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u5b9f\u65bd\u3059\u308b<\/a><\/li><li><a href=\"#i-6\"><span class=\"toc_number toc_depth_2\">4.2<\/span> \u30af\u30fc\u30dd\u30f3\u5238\u3084\u5272\u5f15\u5238\u3092\u3064\u3051\u308b<\/a><\/li><li><a href=\"#i-7\"><span class=\"toc_number toc_depth_2\">4.3<\/span> \u7533\u8fbc\u756a\u53f7\u3092\u8a18\u8f09\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#i-8\"><span class=\"toc_number toc_depth_1\">5<\/span> \u307e\u3068\u3081\uff1a\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306f\u9001\u4ed8\u524d\u5f8c\u306e\u6307\u6a19\u30c1\u30a7\u30c3\u30af\u304c\u91cd\u8981<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306f\u9001\u308b\u3060\u3051\u3067\u306f\u610f\u5473\u304c\u306a\u3044<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2685\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/12\/dairekuto-me-ru-kouka-sokutei02.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/12\/dairekuto-me-ru-kouka-sokutei02.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/12\/dairekuto-me-ru-kouka-sokutei02-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/12\/dairekuto-me-ru-kouka-sokutei02-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/12\/dairekuto-me-ru-kouka-sokutei02-350x235.jpg 350w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/12\/dairekuto-me-ru-kouka-sokutei02-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306f\u305f\u3060\u9001\u4ed8\u3059\u308b\u3060\u3051\u3067\u306f\u5341\u5206\u306a\u52b9\u679c\u3092\u767a\u63ee\u3067\u304d\u305a\u8cbb\u7528\u304c\u7121\u99c4\u306b\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u9001\u4ed8\u5f8c\u306b\u306f\u52b9\u679c\u6e2c\u5b9a\u3092\u304a\u3053\u306a\u3044\u3001<span class=\"bold\">\u65bd\u7b56\u306e\u52b9\u679c\u306f\u3069\u306e\u7a0b\u5ea6\u3042\u308b\u304b\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306f\u3069\u3046\u306a\u306e\u304b\u306a\u3069\u3092\u5206\u6790<\/span>\u3057\u3066\u3001\u305d\u306e\u5f8c\u306b\u751f\u304b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u304a\u3053\u306a\u3063\u3066\u65bd\u7b56\u306e\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u96c6\u5ba2\u3084\u58f2\u4e0a\u30a2\u30c3\u30d7\u3078\u306e\u8ca2\u732e\u5ea6\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u5fc5\u8981\u306a\u6570\u5024\u3084\u6307\u6a19\u3092\u62bc\u3055\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"i-2\">\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u6e2c\u5b9a\u3067\u91cd\u8981\u306a\u6570\u5024<\/span><\/h2>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u306f\u6570\u5024\u306b\u3088\u3063\u3066\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002<span class=\"marker-under bold\">\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u969b\u306b\u91cd\u8981\u306a\u6570\u5024<\/span>\u30923\u3064\u89e3\u8aac\u3059\u308b\u306e\u3067\u8a08\u7b97\u65b9\u6cd5\u3084\u6982\u8981\u3092\u78ba\u8a8d\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"DM\">\u2460\u7dcfDM\u8cbb<\/span><\/h3>\n<p><span class=\"marker-under bold\">\u300c\u7dcfDM\u8cbb\u300d\u3068\u306f\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u65bd\u7b56\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3002<\/span><br \/>\n\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u65bd\u7b56\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u3092\u6f0f\u308c\u306a\u304f\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u3001\u30c7\u30b6\u30a4\u30f3\u30fb\u5370\u5237\u30fb\u5c01\u5165\u30fb\u90f5\u9001\u8cbb\u306a\u3069\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306b\u95a2\u308f\u308b\u5168\u3066\u306e\u8cbb\u7528\u3092\u6d17\u3044\u51fa\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7dcfDM\u8cbb\u306f\u6b21\u306e\u8a08\u7b97\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<div class=\"info-box\">\u7dcfDM\u8cbb \uff1d \u5236\u4f5c\u8cbb + \u5370\u5237\u8cbb + \u767a\u9001\u6e96\u5099\u4f5c\u696d\u8cbb + \u914d\u9001\u8cbb \uff0b \u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u8cbb\u7528<\/div>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u7269\u3084\u4f9d\u983c\u3059\u308b\u696d\u8005\u3001\u767a\u9001\u6570\u306b\u3088\u3063\u3066\u7dcfDM\u8cbb\uff08\u8ca9\u4fc3\u8cbb\uff09\u306f\u5909\u308f\u3063\u3066\u304d\u307e\u3059\u3002\u7121\u99c4\u3092\u306a\u304f\u3059\u305f\u3081\u306b\u3082\u3001\u4e88\u7b97\u3084\u76ee\u7684\u306b\u5fdc\u3058\u305f\u9069\u5207\u306a\u9078\u629e\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3><span id=\"LTV\">\u2461LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<\/span><\/h3>\n<p><span class=\"marker-under bold\">\u300cLTV\uff08Life Time Value\uff1a\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u300d\u3068\u306f\u3001\u9867\u5ba21\u4eba\u304c\u751f\u6daf\u306e\u3046\u3061\u306b\u751f\u307f\u51fa\u3059\u5229\u76ca\u3084\u58f2\u4e0a<\/span>\u3092\u6307\u3057\u307e\u3059\u3002LTV\u3092\u7b97\u51fa\u3059\u308b\u30681\u4ef6\u3042\u305f\u308a\u306e\u53d7\u6ce8\u30b3\u30b9\u30c8\u304c\u308f\u304b\u308b\u305f\u3081\u3001\u65bd\u7b56\u7acb\u6848\u306e\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u6570\u5024\u3092\u6271\u3044\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u300c1\u5e74\u5358\u4f4d\u300d\u3067\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u307b\u3068\u3093\u3069\u3067\u3059\u3002\u5927\u307e\u304b\u306aLTV\u306e\u6570\u5024\u306f\u6b21\u306e\u8a08\u7b97\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<div class=\"info-box\">LTV \uff1d \u5bfe\u8c61\u671f\u9593\u306e\u7dcf\u7c97\u5229\u76ca \u00f7 \u5bfe\u8c61\u671f\u9593\u306e\u7dcf\u65b0\u898f\u9867\u5ba2\u6570<br \/>\n\uff08\u300c\u5bfe\u8c61\u671f\u9593\u300d\u306b\u306f\u3001\u6708\u6570\u30fb\u5e74\u6570\u306a\u3069\u304c\u5165\u308a\u307e\u3059\uff09<\/div>\n<p>\u4e00\u822c\u7684\u306b\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u306f\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304a\u3053\u306a\u3063\u3066\u96e2\u8131\u3092\u9632\u304eLTV\u3092\u9ad8\u3081\u3066\u5229\u76ca\u7387\u306e\u30a2\u30c3\u30d7\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"BEP\">\u2462BEP\uff08\u640d\u76ca\u5206\u5c90\u70b9\uff09<\/span><\/h3>\n<p><span class=\"marker-under bold\">\u300cBEP\uff08Break Even Point\uff1a\u640d\u76ca\u5206\u5c90\u70b9\uff09\u300d\u3068\u306f\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u3092\u56de\u53ce\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u53d7\u6ce8\u4ef6\u6570<\/span>\u3067\u3059\u3002\u8ca9\u4fc3\u8cbb\u3068\u5546\u54c1\u306e\u7c97\u5229\u304b\u3089\u3001\u6b21\u306e\u8a08\u7b97\u3067\u6c42\u3081\u307e\u3059\u3002<\/p>\n<div class=\"info-box\">BEP \uff1d \u8ca9\u4fc3\u8cbb \u00f7 \u7c97\u5229\u5358\u4fa1<\/div>\n<p>\u6c42\u3081\u305fBEP\u3092\u2460\u3067\u898b\u305f\u8ca9\u4fc3\u8cbb\u3068\u6bd4\u8f03\u3057\u3066\u7121\u99c4\u306a\u51fa\u8cbb\u304c\u306a\u3044\u304b\u3001\u5916\u6ce8\u3067\u5b89\u304f\u6291\u3048\u3089\u308c\u306a\u3044\u304b\u306a\u3069\u3092\u691c\u8a0e\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-3\">\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u65bd\u7b56\u5b9f\u65bd\u5f8c\u306b\u5fc5\u8981\u306a\u6307\u6a19<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2686\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/12\/dairekuto-me-ru-kouka-sokutei03.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/12\/dairekuto-me-ru-kouka-sokutei03.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/12\/dairekuto-me-ru-kouka-sokutei03-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/12\/dairekuto-me-ru-kouka-sokutei03-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/12\/dairekuto-me-ru-kouka-sokutei03-350x235.jpg 350w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/12\/dairekuto-me-ru-kouka-sokutei03-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u9001\u4ed8\u3057\u305f\u5f8c\u306f\u3001\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306a\u53cd\u5fdc\u3092\u8d77\u3053\u3057\u305f\u304b\u3092\u77e5\u308b\u305f\u3081\u306b\u52b9\u679c\u6e2c\u5b9a\u3092\u304a\u3053\u306a\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u52b9\u679c\u6e2c\u5b9a\u3092\u3059\u308b\u969b\u306b\u91cd\u8981\u306a4\u3064\u306e\u6307\u6a19\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-4\">\u30ec\u30b9\u30dd\u30f3\u30b9\u7387\u30fb\u53cd\u5fdc\u7387<\/span><\/h3>\n<p><span class=\"marker-under bold\">\u300c\u30ec\u30b9\u30dd\u30f3\u30b9\u7387\uff08\u53cd\u5fdc\u7387\uff09\u300d\u3068\u306f\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u9001\u4ed8\u3057\u305f\u9867\u5ba2\u304c\u3069\u308c\u307b\u3069\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u305f\u304b\u3092\u793a\u3059\u6307\u6a19<\/span>\u3067\u3059\u3002\u6b21\u306e\u5f0f\u306b\u3088\u3063\u3066\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<div class=\"info-box\">\u30ec\u30b9\u30dd\u30f3\u30b9\u7387\uff08\uff05\uff09\uff1d \u30ec\u30b9\u30dd\u30f3\u30b9\u4ef6\u6570 \u00f7 DM\u767a\u9001\u6570 \u2715 100<\/div>\n<p>\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u306f\u8cc7\u6599\u8acb\u6c42\u3084\u5546\u54c1\u8cfc\u5165\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u9001\u4ed8\u3057\u305f\u3068\u304d\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3068\u3063\u3066\u3082\u3089\u3044\u305f\u3044\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u30a4\u30e1\u30fc\u30b8\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u898b\u305f\u9867\u5ba2\u304c\u30a2\u30af\u30b7\u30e7\u30f3\u3057\u305f\u3068\u308f\u304b\u308b\u3088\u3046\u306a\u5de5\u592b\u3092\u3057\u3066\u304a\u304f\u3068\u3001\u6b63\u78ba\u306a\u52b9\u679c\u691c\u8a3c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"CPR\">CPR\uff08\u30ec\u30b9\u30dd\u30f3\u30b9\u7372\u5f97\u5358\u4fa1\uff09<\/span><\/h3>\n<p><span class=\"marker-under bold\">\u300cCPR\uff08Cost Per Response\uff1a\u30ec\u30b9\u30dd\u30f3\u30b9\u7372\u5f97\u5358\u4fa1\uff09\u300d\u306f\u7372\u5f97\u3057\u305f\u30ec\u30b9\u30dd\u30f3\u30b91\u4ef6\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8<\/span>\u3067\u3059\u3002CPR\u304c\u4f4e\u3044\u307b\u3069\u52b9\u679c\u306e\u9ad8\u3044\u65bd\u7b56\u3060\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n<div class=\"info-box\">CPR\uff08\u5186\uff09\uff1d \u8ca9\u4fc3\u8cbb \u00f7 \u30ec\u30b9\u30dd\u30f3\u30b9\u4ef6\u6570<\/div>\n<p>\u305f\u3060\u3057\u3001CPR\u306b\u306f\u8cc7\u6599\u8acb\u6c42\u3084\u554f\u3044\u5408\u308f\u305b\u3068\u3044\u3063\u305f\u3001\u5229\u76ca\u3092\u751f\u307e\u306a\u3044\u30a2\u30af\u30b7\u30e7\u30f3\u3082\u542b\u307e\u308c\u307e\u3059\u3002\u6b21\u306b\u8aac\u660e\u3059\u308bCPO\u3068\u306f\u533a\u5225\u3055\u308c\u308b\u306e\u3067\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"CPO\">CPO\uff08\u9867\u5ba2\uff0f\u6ce8\u6587\u7372\u5f97\u5358\u4fa1\uff09<\/span><\/h3>\n<p><span class=\"marker-under bold\">\u300cCPO\uff08Cost Per Order\uff1a\u9867\u5ba2\uff0f\u6ce8\u6587\u7372\u5f97\u5358\u4fa1\uff09\u300d\u306f\u3001\u7372\u5f97\u3057\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f31\u4ef6\u3042\u305f\u308a\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8<\/span>\u3067\u3059\u3002CPO\u306f\u65b0\u898f\u306e\u8cfc\u5165\u30fb\u6210\u7d04\u306e\u307f\u306b\u7528\u3044\u3089\u308c\u308b\u6307\u6a19\u3067\u3042\u308a\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306f\u30ab\u30a6\u30f3\u30c8\u3057\u307e\u305b\u3093\u3002<\/p>\n<div class=\"info-box\">CPO\uff08\u5186\uff09\uff1d \u8ca9\u4fc3\u8cbb \u00f7 \u53d7\u6ce8\u4ef6\u6570<\/div>\n<p>CPR\u3068\u540c\u3058\u304f\u3001CPO\u304c\u4f4e\u3044\u307b\u3069\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3067\u3042\u308b\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<h3><span id=\"CVR\">CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09<\/span><\/h3>\n<p><span class=\"marker-under bold\">\u300cCVR\uff08Conversion Rate\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\u300d\u306f\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u65bd\u7b56\u306b\u3088\u3063\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u7372\u5f97\u3057\u305f\u5272\u5408<\/span>\u3067\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u306f\u3001\u5e97\u8217\u306e\u6700\u7d42\u76ee\u7684\u3067\u3042\u308b\u5546\u54c1\u8cfc\u5165\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u5951\u7d04\u3068\u3044\u3063\u305f\u5229\u76ca\u304c\u767a\u751f\u3059\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<div class=\"info-box\">CVR\uff08\uff05\uff09 \uff1d \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u4ef6\u6570 \u00f7 DM\u767a\u9001\u6570 \u2715 100<\/div>\n<p>CVR\u306f\u5229\u76ca\u3068\u6df1\u304f\u95a2\u4fc2\u3059\u308b\u305f\u3081\u30ec\u30b9\u30dd\u30f3\u30b9\u7387\u3088\u308a\u3082\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-5\">\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u6e2c\u5b9a\u306e\u65b9\u6cd5\u3068\u306f\uff1f<\/span><\/h2>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u9001\u4ed8\u3057\u305f\u5f8c\u306f\u52b9\u679c\u6e2c\u5b9a\u3092\u304a\u3053\u306a\u3044\u3001\u53cd\u5fdc\u7387\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u3092\u7b97\u51fa\u3057\u3066\u9867\u5ba2\u306e\u884c\u52d5\u3092\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u6e2c\u5b9a\u65b9\u6cd5\u30923\u3064\u7d39\u4ecb\u3059\u308b\u306e\u3067\u3001\u4eca\u5f8c\u306e\u6e2c\u5b9a\u306e\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3><span id=\"Web\">\u90f5\u9001\u3084Web\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u5b9f\u65bd\u3059\u308b<\/span><\/h3>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u6e2c\u5b9a\u65b9\u6cd5\u306e1\u3064\u306b<span class=\"bold\">\u90f5\u9001\u3084Web\u306b\u3088\u308b\u30a2\u30f3\u30b1\u30fc\u30c8<\/span>\u304c\u3042\u308a\u307e\u3059\u3002\u5546\u54c1\u8cfc\u5165\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u305f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u304d\u3063\u304b\u3051\u306a\u3069\u3092\u5c0b\u306d\u308b\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u898b\u3066\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u304c\u3069\u306e\u7a0b\u5ea6\u3044\u308b\u306e\u304b\u628a\u63e1\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u3088\u3063\u3066\u9867\u5ba2\u60c5\u5831\u3092\u7372\u5f97\u3067\u304d\u308b\u305f\u3081\u3001\u6b21\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u9001\u4ed8\u3084\u5546\u54c1\u958b\u767a\u3078\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-6\">\u30af\u30fc\u30dd\u30f3\u5238\u3084\u5272\u5f15\u5238\u3092\u3064\u3051\u308b<\/span><\/h3>\n<p><span class=\"bold\">\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306b\u30af\u30fc\u30dd\u30f3\u3084\u5272\u5f15\u5238\u306a\u3069\u3092\u3064\u3051\u308b\u3053\u3068\u3067\u52b9\u679c\u6e2c\u5b9a\u304c\u53ef<\/span>\u80fd\u3067\u3059\u3002\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306b\u6dfb\u4ed8\u3055\u308c\u305f\u30af\u30fc\u30dd\u30f3\u3084\u5272\u5f15\u5238\u306e\u5229\u7528\u3068\u3044\u3046\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u53cd\u5fdc\u7387\u3082\u7b97\u51fa\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u306e\u7533\u3057\u8fbc\u307f\u3084\u5546\u54c1\u8cfc\u5165\u3092\u53d7\u3051\u3064\u3051\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u30af\u30fc\u30dd\u30f3\u30b3\u30fc\u30c9\u3092\u5229\u7528\u53ef\u80fd\u306b\u3057\u3066\u304a\u304f\u3068\u3001\u5e97\u982d\u3068\u540c\u3058\u3088\u3046\u306b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u30ab\u30a6\u30f3\u30c8\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-7\">\u7533\u8fbc\u756a\u53f7\u3092\u8a18\u8f09\u3059\u308b<\/span><\/h3>\n<p><span class=\"bold\">\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306b\u5c02\u7528\u306e\u7533\u8fbc\u756a\u53f7\u3092\u8a18\u8f09\u3057\u554f\u3044\u5408\u308f\u305b\u3084\u8cfc\u5165\u6642\u306a\u3069\u306b\u805e\u304f\u65b9\u6cd5<\/span>\u3067\u3059\u3002\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u9650\u5b9a\u306e\u756a\u53f7\u3092\u8a2d\u5b9a\u3057\u3066\u304a\u3051\u3070\u3001\u756a\u53f7\u3092\u805e\u304f\u3060\u3051\u3067\u52b9\u679c\u6e2c\u5b9a\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u7a2e\u985e\u3054\u3068\u306b\u7533\u8fbc\u756a\u53f7\u3092\u5206\u3051\u3066\u304a\u304f\u3068\u5e97\u8217\u5074\u3067\u9867\u5ba2\u60c5\u5831\u3068\u7167\u5408\u3057\u3066\u3001\u3088\u308a\u8a73\u7d30\u306a\u52b9\u679c\u6e2c\u5b9a\u3092\u304a\u3053\u306a\u3048\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-8\">\u307e\u3068\u3081\uff1a\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306f\u9001\u4ed8\u524d\u5f8c\u306e\u6307\u6a19\u30c1\u30a7\u30c3\u30af\u304c\u91cd\u8981<\/span><\/h2>\n<ul class=\"bold\">\n<li>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u9001\u4ed8\u5f8c\u306b\u306f\u52b9\u679c\u6e2c\u5b9a\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u304c\u5fc5\u8981<\/li>\n<li>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u304a\u3053\u306a\u3046\u306b\u306f4\u3064\u306e\u6307\u6a19\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b<\/li>\n<li>DM\u306e\u52b9\u679c\u3060\u3068\u5224\u65ad\u3059\u308b\u306b\u306f\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u5272\u5f15\u5238\u3092\u5c01\u5165\u3059\u308b\u306a\u3069\u306e\u5de5\u592b\u304c\u5fc5\u8981<\/li>\n<\/ul>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u5e83\u544a\u65bd\u7b56\u306b\u53d6\u308a\u5165\u308c\u308b\u3068\u304d\u306b\u306f\u7dcfDM\u8cbb\u3084\u640d\u76ca\u5206\u5c90\u70b9\u304b\u3089\u8cbb\u7528\u3092\u3069\u306e\u7a0b\u5ea6\u304b\u3051\u308c\u3070\u3088\u3044\u304b\u3092\u4e8b\u524d\u306b\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u9001\u4ed8\u5f8c\u306b\u306f4\u3064\u306e\u6307\u6a19\u3067\u9867\u5ba2\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u898b\u308b\u3053\u3068\u3067\u6539\u5584\u70b9\u304c\u898b\u3064\u304b\u308a\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u304a\u3053\u306a\u3048\u307e\u3059\u3002<\/p>\n<p>\u52b9\u679c\u6e2c\u5b9a\u306b\u5fc5\u8981\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u628a\u63e1\u3059\u308b\u306b\u306f\u9867\u5ba2\u3078\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u5c01\u5165\u3059\u308b\u306a\u3069\u306e\u5de5\u592b\u3092\u65bd\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<span class=\"marker-under bold\">\u52b9\u679c\u6e2c\u5b9a\u306e\u6307\u6a19\u3092\u7528\u3044\u3066\u9867\u5ba2\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5206\u6790\u3057\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u65bd\u7b56\u3092\u5b9f\u73fe\u3055\u305b\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-dairekuto-me-ru-kouka-sokutei\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_02_780x260.png\" alt=\"\u5546\u570f\u5206\u6790\u30c4\u30fc\u30eb\u3067\u5e02\u5834\u3092\u628a\u63e1\u3000\u8ca9\u4fc3\u30a8\u30ea\u30a2\u306e\u6700\u9069\u5316\u306b\"><\/a><\/p>\r\n<\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/direct-mail\/\">\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/data-analysis\/\">\u30c7\u30fc\u30bf\u5206\u6790<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/marketing\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u8ca9\u58f2\u4fc3\u9032\u306e\u4e00\u74b0\u3067\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u65bd\u7b56\u3092\u53d6\u308a\u5165\u308c\u3066\u3082\u96c6\u5ba2\u3084\u58f2\u4e0a\u306b\u3069\u3046\u7d50\u3073\u3064\u3044\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3067\u304d\u3066\u3044\u306a\u3044\u4eba\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002 \u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u9001\u4ed8\u3057\u305f\u5f8c\u306f\u52b9\u679c\u6e2c\u5b9a\u3092\u304a\u3053\u306a\u3044\u3001\u3069\u306e\u3088\u3046\u306a\u30a2\u30af\u30b7\u30e7&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/sales-promotion\/dairekuto-me-ru-kouka-sokutei\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":2684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[11,3],"tags":[22,31,27],"class_list":["post-2678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-offline-measures","category-sales-promotion","tag-direct-mail","tag-data-analysis","tag-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/2678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=2678"}],"version-history":[{"count":6,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/2678\/revisions"}],"predecessor-version":[{"id":2720,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/2678\/revisions\/2720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/2684"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=2678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=2678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=2678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}