{"id":2203,"date":"2022-07-15T09:30:26","date_gmt":"2022-07-15T00:30:26","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/?p=2203"},"modified":"2025-12-24T11:30:36","modified_gmt":"2025-12-24T02:30:36","slug":"ta-gethingu-toha","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/areamarketing\/ta-gethingu-toha\/","title":{"rendered":"\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6c7a\u3081\u65b9\u3068\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af6\u9078\uff01\u5931\u6557\u3057\u306a\u3044\u8a2d\u5b9a\u624b\u9806\u3068\u306f\u3010\u5177\u4f53\u4f8b\u3011"},"content":{"rendered":"<p>\n\u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u3044\u3046\u8a00\u8449\u3001\u3088\u304f\u805e\u304f\u3051\u308c\u3069\u5b9f\u306f\u3088\u304f\u5206\u304b\u3063\u3066\u3044\u306a\u3044\u2026\u3002<br \/>\n\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3082\u7a2e\u985e\u304c\u591a\u304f\u3066\u3001\u7d50\u5c40\u3069\u308c\u3092\u3069\u3046\u4f7f\u3048\u3070\u3044\u3044\u306e\uff1f\n<\/p>\n<p>\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u696d\u52d9\u306b\u521d\u3081\u3066\u643a\u308f\u308b\u65b9\u3084\u3001\u6539\u3081\u3066\u57fa\u790e\u3092\u5fa9\u7fd2\u3057\u305f\u3044\u65b9\u306e\u4e2d\u306b\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u7591\u554f\u3084\u4e0d\u5b89\u3092\u62b1\u3048\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\n<\/p>\n<p>\n\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u9650\u3089\u308c\u305f\u4e88\u7b97\u3084\u6642\u9593\u3067\u6700\u5927\u9650\u306e\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e<span class=\"bold marker-under\">\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8981\u304b\u306a\u3081\u300d<\/span>\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u9069\u5207\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u8ab0\u3067\u3082\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u52b9\u7387\u3088\u304f\u7acb\u3066\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\n<\/p>\n<p>\n\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u77e5\u8b58\u304b\u3089\u3001\u7d76\u5bfe\u306b\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044<span class=\"bold marker-under\">\u300c6\u3064\u306e\u9244\u677f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300d<\/span>\u3001\u305d\u3057\u3066\u5931\u6557\u3057\u306a\u3044\u305f\u3081\u306e\u5b9f\u8df5\u624b\u9806\u307e\u3067\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\n<\/p>\n<p>\n\u307e\u305a\u306f\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u3001\u672c\u8a18\u4e8b\u3067\u7d39\u4ecb\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6bd4\u8f03\u65e9\u898b\u8868\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u3042\u306a\u305f\u306e\u4eca\u306e\u76ee\u7684\u306b\u5408\u3063\u305f\u6700\u9069\u306a\u624b\u6cd5\u306f\u3069\u308c\u304b\u3001\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\n<\/p>\n<div style=\"overflow-x: auto; margin: 20px 0; border: 1px solid #ddd;\">\n<table style=\"width: 100%; border-collapse: collapse; min-width: 700px; font-size: 14px; line-height: 1.5;\">\n<thead>\n<tr style=\"background-color: #f2f6fa; border-bottom: 2px solid #ddd;\">\n<th style=\"border: 1px solid #ddd; padding: 12px; text-align: left; white-space: nowrap; color: #333; width: 20%;\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/th>\n<th style=\"border: 1px solid #ddd; padding: 12px; text-align: left; color: #333; width: 40%;\">\u7279\u5fb4\u30fb\u5206\u6790\u5bfe\u8c61<\/th>\n<th style=\"border: 1px solid #ddd; padding: 12px; text-align: left; color: #333; width: 40%;\">\u3053\u3093\u306a\u6642\u306b\u6709\u52b9\uff08\u6d3b\u7528\u76ee\u7684\uff09<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 12px; vertical-align: middle; font-weight: bold; background-color: #fff;\">6R<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px; vertical-align: middle; background-color: #fff;\">\u5e02\u5834\u898f\u6a21\u3001\u7af6\u5408\u3001\u6210\u9577\u6027\u306a\u3069<br \/>6\u3064\u306e\u6307\u6a19\u3067\u7dcf\u5408\u8a55\u4fa1<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px; vertical-align: middle; background-color: #fff;\">\u53c2\u5165\u3059\u3079\u304d\u300c\u52dd\u3066\u308b\u5e02\u5834\u300d\u3092\u898b\u6975\u3081\u305f\u3044\u6642<\/td>\n<\/tr>\n<tr style=\"background-color: #fafafa;\">\n<td style=\"border: 1px solid #ddd; padding: 12px; vertical-align: middle; font-weight: bold;\">\u30da\u30eb\u30bd\u30ca\u5206\u6790<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px; vertical-align: middle;\">\u67b6\u7a7a\u306e\u9867\u5ba2\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092<br \/>\u8a73\u7d30\u306b\u8a2d\u5b9a\u3059\u308b<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px; vertical-align: middle;\">\u30e6\u30fc\u30b6\u30fc\u306e\u611f\u60c5\u3084\u884c\u52d5\u80cc\u666f\u3092\u6df1\u304f\u7406\u89e3\u3057\u305f\u3044\u6642<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 12px; vertical-align: middle; font-weight: bold; background-color: #fff;\">\u30a8\u30ea\u30a2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px; vertical-align: middle; background-color: #fff;\">\u5e97\u8217\u304b\u3089\u306e\u8ddd\u96e2\u3084\u6642\u9593\u3067<br \/>\u7269\u7406\u7684\u306a\u7bc4\u56f2\u3092\u7d5e\u308b<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px; vertical-align: middle; background-color: #fff;\"><strong>\u3010\u5e97\u8217\u5411\u3011<\/strong>\u6765\u5e97\u4fc3\u9032\u3001\u7269\u7406\u7684\u306a\u5546\u570f\u3092\u5b9a\u3081\u305f\u3044\u6642<\/td>\n<\/tr>\n<tr style=\"background-color: #fafafa;\">\n<td style=\"border: 1px solid #ddd; padding: 12px; vertical-align: middle; font-weight: bold;\">\u5730\u57df\u7279\u6027\u5206\u6790<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px; vertical-align: middle;\">\u30a8\u30ea\u30a2\u3054\u3068\u306e\u5c45\u4f4f\u8005\u5c5e\u6027<br \/>\uff08\u5bcc\u88d5\u5c64\u3001\u5358\u8eab\u5c64\u306a\u3069\uff09\u3092\u8a55\u4fa1<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px; vertical-align: middle;\"><strong>\u3010\u5e97\u8217\u5411\u3011<\/strong>\u30c1\u30e9\u30b7\u3084\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\u306e\u914d\u5e03\u52b9\u7387\u3092\u9ad8\u3081\u305f\u3044\u6642<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 12px; vertical-align: middle; font-weight: bold; background-color: #fff;\">VALS<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px; vertical-align: middle; background-color: #fff;\">\u4fa1\u5024\u89b3\u3084\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3067<br \/>\u6d88\u8cbb\u8005\u306e\u5185\u9762\u3092\u5206\u985e\u3059\u308b<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px; vertical-align: middle; background-color: #fff;\">\u5fc3\u306b\u97ff\u304f\u5e83\u544a\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u958b\u767a\u3057\u305f\u3044\u6642<\/td>\n<\/tr>\n<tr style=\"background-color: #fafafa;\">\n<td style=\"border: 1px solid #ddd; padding: 12px; vertical-align: middle; font-weight: bold;\">RFM\u5206\u6790<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px; vertical-align: middle;\">\u8cfc\u8cb7\u5c65\u6b74\uff08\u3044\u3064\u30fb\u983b\u5ea6\u30fb\u91d1\u984d\uff09\u3067<br \/>\u65e2\u5b58\u9867\u5ba2\u3092\u30e9\u30f3\u30af\u4ed8\u3051\u3059\u308b<\/td>\n<td style=\"border: 1px solid #ddd; padding: 12px; vertical-align: middle;\">\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u30fb\u512a\u826f\u5316\u65bd\u7b56\uff08\u30ea\u30d4\u30fc\u30c8\u4fc3\u9032\uff09\u3092\u884c\u3044\u305f\u3044\u6642<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&amp;utm_source=mm-blog&amp;utm_medium=referrer&amp;utm_campaign=mm-blog-mokuji-banner-ta-gethingu-toha\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_02_728x90.png\" alt=\"\u5546\u570f\u5206\u6790\u30c4\u30fc\u30eb\u3067\u5e02\u5834\u3092\u628a\u63e1\u3000\u8ca9\u4fc3\u30a8\u30ea\u30a2\u306e\u6700\u9069\u5316\u306b\" \/><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c<\/a><ul><li><a href=\"#STP\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306fSTP\u5206\u6790\u306e\u4e00\u5de5\u7a0b<\/a><\/li><\/ul><\/li><li><a href=\"#6\"><span class=\"toc_number toc_depth_1\">2<\/span> \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u3048\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af6\u9078<\/a><ul><li><a href=\"#6R\"><span class=\"toc_number toc_depth_2\">2.1<\/span> 6R\uff5c\u5e02\u5834\u306e\u6709\u52b9\u6027\u3092\u6e2c\u308b<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u30da\u30eb\u30bd\u30ca\u5206\u6790\uff5c\u9867\u5ba2\u50cf\u3092\u6df1\u6398\u308a\u3059\u308b<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u30a8\u30ea\u30a2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff5c\u5546\u570f\u30fb\u7acb\u5730\u3067\u7d5e\u308a\u8fbc\u3080<\/a><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_2\">2.4<\/span> \u5730\u57df\u7279\u6027\u5206\u6790\u30fb\u30a8\u30ea\u30a2\u5206\u6790\uff5c\u30a8\u30ea\u30a2\u306e\u8cea\u3092\u8a55\u4fa1\u3059\u308b<\/a><\/li><li><a href=\"#VALS\"><span class=\"toc_number toc_depth_2\">2.5<\/span> VALS\uff5c\u6d88\u8cbb\u8005\u306e\u5fc3\u7406\u3092\u6d1e\u5bdf\u3059\u308b<\/a><\/li><li><a href=\"#RFM\"><span class=\"toc_number toc_depth_2\">2.6<\/span> RFM\u5206\u6790\uff5c\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#4\"><span class=\"toc_number toc_depth_1\">3<\/span> \u3010\u5b9f\u8df5\u3011\u5931\u6557\u3057\u306a\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u8a2d\u5b9a\u306e4\u30b9\u30c6\u30c3\u30d7<\/a><ul><li><a href=\"#Step1\"><span class=\"toc_number toc_depth_2\">3.1<\/span> Step1. \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08\u5e02\u5834\u306e\u7d30\u5206\u5316\uff09<\/a><\/li><li><a href=\"#Step2\"><span class=\"toc_number toc_depth_2\">3.2<\/span> Step2. \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08\u6a19\u7684\u5e02\u5834\u306e\u9078\u5b9a\uff09<\/a><\/li><li><a href=\"#Step3\"><span class=\"toc_number toc_depth_2\">3.3<\/span> Step3. \u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff08\u7acb\u3061\u4f4d\u7f6e\u306e\u660e\u78ba\u5316\uff09<\/a><\/li><li><a href=\"#Step4\"><span class=\"toc_number toc_depth_2\">3.4<\/span> Step4. \u30a8\u30ea\u30a2\u7279\u6027\u306e\u78ba\u8a8d\uff08\u5546\u570f\u30c7\u30fc\u30bf\u306e\u691c\u8a3c\uff09<\/a><\/li><\/ul><\/li><li><a href=\"#i-5\"><span class=\"toc_number toc_depth_1\">4<\/span> \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u300c\u5834\u6240\uff08\u30a8\u30ea\u30a2\uff09\u300d\u306e\u8996\u70b9\u304c\u91cd\u8981<\/a><ul><li><a href=\"#Web\"><span class=\"toc_number toc_depth_2\">4.1<\/span> Web\u3068\u30ea\u30a2\u30eb\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u9055\u3044<\/a><\/li><li><a href=\"#i-6\"><span class=\"toc_number toc_depth_2\">4.2<\/span> \u300c\u30da\u30eb\u30bd\u30ca\u300d\u00d7\u300c\u5546\u570f\u30c7\u30fc\u30bf\u300d\u3067\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#i-7\"><span class=\"toc_number toc_depth_1\">5<\/span> \u307e\u3068\u3081\uff1a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u30de\u30b9\u30bf\u30fc\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3078<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re04.png\" alt=\"\" width=\"640\" height=\"426\" class=\"size-full wp-image-6568 aligncenter\" style=\"display: block; margin: 0 auto;\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re04.png 642w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re04-300x199.png 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re04-240x160.png 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re04-90x60.png 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u306f\u3001<span class=\"bold marker-under\">\u3042\u308b\u524d\u63d0\u306b\u304a\u3044\u3066\u5171\u901a\u6027\u3092\u6301\u3064\u96c6\u56e3\uff08\u30bb\u30b0\u30e1\u30f3\u30c8\uff09\u3054\u3068\u306b\u5e02\u5834\u3092\u7d30\u5206\u5316\u3057\u3066 \u3001\u52dd\u8ca0\u3059\u308b\u5e02\u5834\u3092\u7d5e\u308b\u3053\u3068<\/span>\u3067\u3059\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3046\u3068\u5e02\u5834\u3092\u5206\u6790\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u6c7a\u3081\u308b\u3053\u3068\u3068\u3057\u3066\u6349\u3048\u3089\u308c\u304c\u3061\u3067\u3059\u304c\u3001<span class=\"bold\">\u6700\u5927\u306e\u76ee\u7684\u306f\u4f01\u696d\u306e\u5229\u76ca\u3092\u4f38\u3070\u3059\u3053\u3068<\/span>\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u304f\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u9078\u5b9a\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u30d3\u30b8\u30cd\u30b9\u3092\u59cb\u3081\u308b\u969b\u306b\u6b20\u304b\u305b\u306a\u3044\u30dd\u30a4\u30f3\u30c8\u3067\u3042\u308a\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u3057\u3063\u304b\u308a\u304a\u3053\u306a\u3048\u308b\u304b\u3069\u3046\u304b\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u529f\u3055\u305b\u308b\u8981\u56e0\u306e \u4e00\u3064\u3068\u3044\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u6020\u308b\u3068\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u306e\u306a\u3044\u9867\u5ba2\u306b\u307e\u3067\u7121\u99c4\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u3068\u306a\u308a\u3001\u6700\u5927\u9650\u306e\u5229\u76ca\u3092\u5f97\u3089\u308c\u306a\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"STP\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306fSTP\u5206\u6790\u306e\u4e00\u5de5\u7a0b<\/span><\/h3>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u9032\u3081\u308b\u305f\u3081\u306b\u304a\u3053\u306a\u3046STP\u5206\u6790\u306e2\u6bb5\u968e\u76ee\u306b\u3042\u305f\u308a\u307e\u3059\u3002<\/p>\n<p>\u300cSTP\u5206\u6790\u300d\u306f\u3001<\/p>\n<ul class=\"bold\">\n<li>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08Segmentation\uff09<\/li>\n<li>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08Targeting\uff09<\/li>\n<li>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff08Positioning\uff09<\/li>\n<\/ul>\n<p>\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u8a00\u8449\u3067\u3001\u305d\u308c\u305e\u308c\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u4f5c\u696d\u3092\u304a\u3053\u306a\u3044\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a\u5e02\u5834\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u985e\u3059\u308b<\/li>\n<li>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u6c7a\u3081\u308b<\/li>\n<li>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u306a\u5b58\u5728\u306b\u306a\u308b<\/li>\n<\/ul>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u5de5\u7a0b\u3067\u306f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u5206\u985e\u3057\u305f\u4e2d\u304b\u3089\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3066\u96c6\u4e2d\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3044\u304f\u5e02\u5834\u3084\u6d88\u8cbb\u8005\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u6c7a\u3081\u3001\u6b21\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306b\u3064\u306a\u3052\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h2><span id=\"6\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u3048\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af6\u9078<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re01.png\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-6565\" style=\"display: block; margin: 0 auto;\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re01.png 642w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re01-300x199.png 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re01-240x160.png 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re01-90x60.png 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3001\u5e02\u5834\u306e\u30de\u30af\u30ed\u306a\u8996\u70b9\u304b\u3089\u500b\u4eba\u306e\u5fc3\u7406\u3001\u3055\u3089\u306b\u306f\u7269\u7406\u7684\u306a\u5546\u570f\u307e\u3067\u3001\u76ee\u7684\u306b\u5fdc\u3058\u3066\u4f7f\u3044\u5206\u3051\u308b\u3079\u304d\u8907\u6570\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u77e5\u3063\u3066\u304a\u304d\u305f\u30446\u3064\u306e\u4ee3\u8868\u7684\u306a\u624b\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<span class=\"bold marker-under\">\u81ea\u793e\u306e\u8ab2\u984c\u304c\u300c\u5e02\u5834\u9078\u3073\u300d\u306a\u306e\u304b\u300c\u9867\u5ba2\u7406\u89e3\u300d\u306a\u306e\u304b\u3001\u3042\u308b\u3044\u306f\u300c\u30a8\u30ea\u30a2\u9078\u5b9a\u300d\u306a\u306e\u304b\u306b\u5408\u308f\u305b\u3066\u3001\u9069\u5207\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u9078\u629e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<h3><span id=\"6R\">6R\uff5c\u5e02\u5834\u306e\u6709\u52b9\u6027\u3092\u6e2c\u308b<\/span><\/h3>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha01.png\" alt=\"6R\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\" width=\"640\" height=\"427\" class=\"alignnone size-full wp-image-2207\" style=\"display: block; margin: 0 auto;\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha01.png 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha01-300x200.png 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha01-240x160.png 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha01-350x235.png 350w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha01-90x60.png 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br \/>\n\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u4e0a\u3067\u3001\u57fa\u672c\u3068\u306a\u308b\u306e\u304c\u300c6R\u300d\u3068\u547c\u3070\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<br \/>\n\u4ee5\u4e0b\u306e6\u3064\u306e\u6307\u6a19\u3092\u7528\u3044\u3066\u5e02\u5834\u3092\u591a\u89d2\u7684\u306b\u5206\u6790\u3057\u3001\u300c\u305d\u306e\u5e02\u5834\u304c\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u9b45\u529b\u7684\u304b\uff08\u52dd\u3066\u308b\u5e02\u5834\u304b\uff09\u300d\u3092\u7dcf\u5408\u7684\u306b\u5224\u65ad\u3057\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>Realistic Scale\uff08\u6709\u52b9\u306a\u898f\u6a21\uff09<\/li>\n<li>Rate of Growth\uff08\u6210\u9577\u7387\u30fb\u6210\u9577\u6027\uff09<\/li>\n<li>Ripple Effect\uff08\u6ce2\u53ca\u52b9\u679c\uff09<\/li>\n<li>Reach\uff08\u5230\u9054\u53ef\u80fd\u6027\uff09<\/li>\n<li>Rival\uff08\u7af6\u5408\uff09<\/li>\n<li>Response\uff08\u6e2c\u5b9a\u53ef\u80fd\u6027\uff09<\/li>\n<\/ul>\n<p>\u305d\u308c\u305e\u308c\u306e\u8981\u7d20\u306b\u3064\u3044\u3066\u3001\u5177\u4f53\u7684\u306a\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>1.Realistic Scale\uff08\u5e02\u5834\u898f\u6a21\u306e\u6709\u52b9\u6027\uff09<\/h4>\n<p>\u300c\u5e02\u5834\u898f\u6a21\u306e\u6709\u52b9\u6027\u300d\u3068\u306f\u3001\u305d\u306e\u5e02\u5834\u3067<span class=\"bold\">\u30d3\u30b8\u30cd\u30b9\u304c\u6210\u308a\u7acb\u3064\u5341\u5206\u306a\u58f2\u4e0a\u3084\u5229\u76ca\u304c\u898b\u8fbc\u3081\u308b\u304b<\/span>\u3092\u8868\u3059\u6307\u6a19\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u5358\u306b\u300c\u4eba\u304c\u591a\u3044\u300d\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002\u5e02\u5834\u304c\u5927\u304d\u3059\u304e\u308c\u3070\u5927\u624b\u7af6\u5408\u304c\u3072\u3057\u3081\u304d\u5408\u3044\u3001\u9006\u306b\u5c0f\u3055\u3059\u304e\u308c\u3070\u58f2\u4e0a\u306e\u4e0a\u9650\u304c\u4f4e\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p><span class=\"bold marker-under\">\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u304a\u3044\u3066\u3001\u63a1\u7b97\u304c\u53d6\u308c\u308b\u5341\u5206\u306a\u9867\u5ba2\u6570\u304c\u5b58\u5728\u3059\u308b\u304b<\/span>\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>2.Rate of Growth\uff08\u5e02\u5834\u306e\u6210\u9577\u6027\uff09<\/h4>\n<p>\u300c\u5e02\u5834\u306e\u6210\u9577\u6027\u300d\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u9577\u671f\u7684\u306b\u7d99\u7d9a\u3067\u304d\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u6307\u6a19\u3067\u3059\u3002<br \/>\n\u73fe\u6642\u70b9\u3067\u306e\u5e02\u5834\u898f\u6a21\u304c\u5341\u5206\u3067\u3082\u3001\u6570\u5e74\u5f8c\u306b\u8870\u9000\u3059\u308b\u7523\u696d\u3067\u3042\u3063\u3066\u306f\u30ea\u30b9\u30af\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u9006\u306b\u3001\u73fe\u5728\u306f\u30cb\u30c3\u30c1\u306a\u5e02\u5834\u3067\u3082\u3001\u30c8\u30ec\u30f3\u30c9\u3084\u6cd5\u6539\u6b63\u306b\u3088\u3063\u3066\u4eca\u5f8c\u6025\u62e1\u5927\u3059\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><span class=\"bold marker-under\">\u300c\u73fe\u5728\u300d\u3060\u3051\u3067\u306a\u304f\u300c\u672a\u6765\u300d\u306e\u5e02\u5834\u52d5\u5411\u3092\u898b\u636e\u3048\u3001\u6210\u9577\u6bb5\u968e\u306b\u3042\u308b\u5e02\u5834\u3092\u9078\u3076\u3053\u3068<\/span>\u304c\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<h4>3.Ripple Effect\uff08\u6ce2\u53ca\u52b9\u679c\uff09<\/h4>\n<p>\u300c\u6ce2\u53ca\u52b9\u679c\u300d\u3068\u306f\u3001\u305d\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u3067\u3001<span class=\"bold\">\u5468\u56f2\u3078\u306e\u53e3\u30b3\u30df\u3084\u62e1\u6563\u304c\u671f\u5f85\u3067\u304d\u308b\u304b<\/span>\u3068\u3044\u3046\u8996\u70b9\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u60c5\u5831\u611f\u5ea6\u306e\u9ad8\u3044\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u5c64\u3084\u3001\u6a2a\u306e\u3064\u306a\u304c\u308a\u304c\u5f37\u3044\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308c\u3070\u3001\u4e00\u5ea6\u306e\u8ca9\u58f2\u304b\u3089\u4e8c\u6b21\u7684\u30fb\u4e09\u6b21\u7684\u306a\u58f2\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<br \/>\n\u5e83\u544a\u8cbb\u3092\u6291\u3048\u3066\u52b9\u7387\u3088\u304f\u96c6\u5ba2\u3059\u308b\u305f\u3081\u306b\u3082\u3001<span class=\"bold marker-under\">\u300c\u62e1\u6563\u529b\u30fb\u5f71\u97ff\u529b\u306e\u3042\u308b\u9867\u5ba2\u5c64\u304b\u300d<\/span>\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<h4>4.Reach\uff08\u5230\u9054\u53ef\u80fd\u6027\uff09<\/h4>\n<p>\u300c\u5230\u9054\u53ef\u80fd\u6027\u300d\u306f\u3001<span class=\"bold\">\u305d\u306e\u9867\u5ba2\u306b\u7269\u7406\u7684\u30fb\u5fc3\u7406\u7684\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5c4a\u3051\u3089\u308c\u308b\u304b<\/span>\u3092\u6307\u3057\u307e\u3059\u3002<br \/>\n\u3069\u3093\u306a\u306b\u9b45\u529b\u7684\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u3067\u3082\u3001\u5730\u7406\u7684\u306b\u9060\u3059\u304e\u3066\u6765\u5e97\u3067\u304d\u306a\u304b\u3063\u305f\u308a\u3001\u81ea\u793e\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u624b\u6bb5\uff08Web\u5e83\u544a\u3084\u30c1\u30e9\u30b7\u306a\u3069\uff09\u304c\u5c4a\u304b\u306a\u3044\u5c64\u3067\u3042\u308c\u3070\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u7279\u306b\u5e97\u8217\u30d3\u30b8\u30cd\u30b9\u3084\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001<span class=\"bold marker-under\">\u300c\u5546\u570f\u5185\u306b\u305d\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u5b9f\u969b\u306b\u4f4f\u3093\u3067\u3044\u308b\u304b\u300d\u3068\u3044\u3046\u5730\u7406\u7684\u306a\u8996\u70b9<\/span>\u304c\u6975\u3081\u3066\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4>5.Rival\uff08\u7af6\u5408\uff09<\/h4>\n<p>\u300c\u7af6\u5408\u300d\u306e\u72b6\u6cc1\u628a\u63e1\u3082\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<br \/>\n\u3059\u3067\u306b\u5f37\u529b\u306a\u30e9\u30a4\u30d0\u30eb\u304c\u30b7\u30a7\u30a2\u3092\u72ec\u5360\u3057\u3066\u3044\u308b\u5e02\u5834\uff08\u30ec\u30c3\u30c9\u30aa\u30fc\u30b7\u30e3\u30f3\uff09\u3067\u306f\u3001\u65b0\u898f\u53c2\u5165\u306e\u30b3\u30b9\u30c8\u304c\u8df3\u306d\u4e0a\u304c\u308a\u307e\u3059\u3002<br \/>\n<span class=\"bold marker-under\">\u7af6\u5408\u304c\u624b\u8584\u306a\u5e02\u5834\u3001\u3042\u308b\u3044\u306f\u81ea\u793e\u306e\u5f37\u307f\u3067\u5dee\u5225\u5316\u3067\u304d\u308b\u5e02\u5834\uff08\u30d6\u30eb\u30fc\u30aa\u30fc\u30b7\u30e3\u30f3\uff09<\/span>\u3092\u898b\u6975\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3042\u3048\u3066\u7af6\u5408\u304c\u3044\u306a\u3044\u672a\u958b\u62d3\u306e\u30a8\u30ea\u30a2\u3084\u30b8\u30e3\u30f3\u30eb\u3092\u72d9\u3046\u306e\u3082\u4e00\u3064\u306e\u6226\u7565\u3067\u3059\u3002<\/p>\n<h4>6.Response\uff08\u6e2c\u5b9a\u53ef\u80fd\u6027\uff09<\/h4>\n<p>\u300c\u6e2c\u5b9a\u53ef\u80fd\u6027\u300d\u3068\u306f\u3001\u5b9f\u65bd\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3067\u304d\u308b\u304b\u3001\u3068\u3044\u3046\u6307\u6a19\u3067\u3059\u3002\u5e83\u544a\u3078\u306e\u53cd\u5fdc\u7387\u3084\u8cfc\u5165\u7387\u306a\u3069\u3092\u6570\u5024\u3067\u8ffd\u8de1\u3067\u304d\u306a\u3051\u308c\u3070\u3001PDCA\u30b5\u30a4\u30af\u30eb\uff08\u6539\u5584\uff09\u3092\u56de\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p><span class=\"bold marker-under\">\u65bd\u7b56\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u53cd\u5fdc\u3092\u30c7\u30fc\u30bf\u3068\u3057\u3066\u53d6\u5f97\u3067\u304d\u308b\u74b0\u5883\u30fb\u624b\u6bb5\u304c\u3042\u308b\u304b<\/span>\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002Web\u5e83\u544a\u306f\u3082\u3061\u308d\u3093\u3001\u30c1\u30e9\u30b7\u914d\u5e03\u306a\u3069\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56\u3067\u3082\u52b9\u679c\u6e2c\u5b9a\u304c\u3067\u304d\u308b\u4ed5\u7d44\u307f\u4f5c\u308a\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>6R\u306b\u3064\u3044\u3066\u306e\u8a73\u3057\u3044\u89e3\u8aac\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044<br \/>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki\/ta-getelingu-6r?grid=media-mm-blog-linkcard&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-linkcard-ta-gethingu-toha\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img src='\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/09\/ta-getelingu-6r01-1-300x200.jpg' alt=''\/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u8a2d\u5b9a\u306e\u6307\u6a19\u300c6R\u300d\u3068\u306f\uff1f\u6982\u8981\u3092\u5fb9\u5e95\u89e3\u8aac\uff01 <\/div>\r\n<div class=\"blog-card-excerpt\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u8a2d\u5b9a\u306e\u6307\u6a19\u300c6R\u300d\u3068\u306f\uff1f\u6982\u8981\u3092\u5fb9\u5e95\u89e3\u8aac\uff01 \u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6c42\u3081\u308b\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u304a\u3053\u306a\u3046\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u8a2d\u5b9a\u304c\u91cd\u8981\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u304d\u306b\u2026<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div><\/p>\n<h3><span id=\"i-2\">\u30da\u30eb\u30bd\u30ca\u5206\u6790\uff5c\u9867\u5ba2\u50cf\u3092\u6df1\u6398\u308a\u3059\u308b<\/span><\/h3>\n<p>\u30da\u30eb\u30bd\u30ca\u5206\u6790\u3068\u306f\u3001<span class=\"bold marker-under\">\u5b9f\u5728\u3059\u308b\u30c7\u30fc\u30bf\u3084\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u7d50\u679c\u306b\u57fa\u3065\u304d\u3001\u81ea\u793e\u306e\u5178\u578b\u7684\u306a\u9867\u5ba2\u50cf\uff08\uff1d\u30da\u30eb\u30bd\u30ca\uff09\u3092\u67b6\u7a7a\u306e\u4eba\u7269\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3068\u3057\u3066\u8a73\u7d30\u306b\u8a2d\u5b9a\u3059\u308b\u624b\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<p>\u4e00\u822c\u7684\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09\u304c\u300c30\u4ee3\u30fb\u5973\u6027\u30fb\u4f1a\u793e\u54e1\u300d\u3068\u3044\u3063\u305f\u5c5e\u6027\uff08\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff09\u3067\u96c6\u56e3\u3092\u5206\u985e\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001\u30da\u30eb\u30bd\u30ca\u5206\u6790\u3067\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5fc3\u7406\u7684\u30fb\u884c\u52d5\u7684\u7279\u5fb4\uff08\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff09\u307e\u3067\u89e3\u50cf\u5ea6\u3092\u9ad8\u3081\u3066\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li><span class=\"bold\">\u57fa\u672c\u5c5e\u6027\uff1a<\/span>\u6c0f\u540d\u3001\u5e74\u9f62\u3001\u5c45\u4f4f\u5730\u3001\u5bb6\u65cf\u69cb\u6210\u3001\u5e74\u53ce<\/li>\n<li><span class=\"bold\">\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\uff1a<\/span>\u5e73\u65e5\u306e\u904e\u3054\u3057\u65b9\u3001\u9031\u672b\u306e\u8da3\u5473\u3001\u3088\u304f\u898b\u308bSNS\u3001\u901a\u52e4\u624b\u6bb5<\/li>\n<li><span class=\"bold\">\u4fa1\u5024\u89b3\u30fb\u8ab2\u984c\uff1a<\/span>\u4eca\u62b1\u3048\u3066\u3044\u308b\u60a9\u307f\u3001\u5546\u54c1\u3092\u9078\u3076\u57fa\u6e96\u3001\u53f6\u3048\u305f\u3044\u30b4\u30fc\u30eb<\/li>\n<\/ul>\n<p>\u305f\u3068\u3048\u3070\u300c30\u4ee3\u5973\u6027\u300d\u3068\u3044\u3046\u5e83\u7bc4\u306a\u62ec\u308a\u3067\u306f\u306a\u304f\u3001\u300c\u90fd\u5185\u5728\u4f4f\u3001\u5171\u50cd\u304d\u3067\u5b50\u80b2\u3066\u4e2d\u3001\u9031\u672b\u306f\u6642\u77ed\u306e\u305f\u3081\u306b\u307e\u3068\u3081\u8cb7\u3044\u3092\u3059\u308b\u3001\u5065\u5eb7\u5fd7\u5411\u306e30\u4ee3\u5973\u6027\u300d\u306e\u3088\u3046\u306b\u4eba\u7269\u50cf\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<br \/>\n\u3053\u308c\u306b\u3088\u308a\u3001\u95a2\u4fc2\u8005\u9593\u3067\u300c\u8ab0\u306b\u5411\u3051\u305f\u65bd\u7b56\u306a\u306e\u304b\u300d\u3068\u3044\u3046\u8a8d\u8b58\u3092\u7d71\u4e00\u3057\u3001\u5177\u4f53\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u6587\u8108\u306b\u6cbf\u3063\u305f\u65bd\u7b56\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-3\">\u30a8\u30ea\u30a2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff5c\u5546\u570f\u30fb\u7acb\u5730\u3067\u7d5e\u308a\u8fbc\u3080<\/span><\/h3>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re06.png\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-6581\" style=\"display: block; margin: 0 auto;\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re06.png 642w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re06-300x199.png 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re06-240x160.png 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re06-90x60.png 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br \/>\n\u30a8\u30ea\u30a2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001<span class=\"bold marker-under\">\u9867\u5ba2\u306e\u300c\u5c45\u4f4f\u5730\u300d\u3084\u300c\u884c\u52d5\u7bc4\u56f2\u300d\u3068\u3044\u3063\u305f\u5730\u7406\u7684\u8981\u56e0\uff08\u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u5909\u6570\uff09\u306b\u57fa\u3065\u3044\u3066\u8ca9\u4fc3\u3092\u304a\u3053\u306a\u3046\u7bc4\u56f2\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u8fbc\u3080\u624b\u6cd5<\/span>\u3067\u3059\u3002<br \/>\n\u7279\u306b\u5c0f\u58f2\u30fb\u98f2\u98df\u30fb\u30b5\u30fc\u30d3\u30b9\u696d\u306a\u3069\u306e\u5b9f\u5e97\u8217\u3092\u6301\u3064\u30d3\u30b8\u30cd\u30b9\u3084\u3001\u8a2a\u554f\u30fb\u914d\u9001\u30b5\u30fc\u30d3\u30b9\u306b\u304a\u3044\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u76e4\u3068\u306a\u308b\u6982\u5ff5\u3067\u3059\u3002<\/p>\n<p>\u3069\u308c\u307b\u3069\u5546\u54c1\u306b\u30de\u30c3\u30c1\u3059\u308b\u30da\u30eb\u30bd\u30ca\uff08\u9867\u5ba2\u50cf\uff09\u3067\u3042\u3063\u3066\u3082\u3001\u7269\u7406\u7684\u306b\u6765\u5e97\u304c\u4e0d\u53ef\u80fd\u306a\u8ddd\u96e2\u306b\u4f4f\u3093\u3067\u3044\u308b\u5834\u5408\u3001\u9867\u5ba2\u306b\u306f\u306a\u308a\u5f97\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u4ee5\u4e0b\u306e\u300c\u5546\u570f\u300d\u3092\u5b9a\u7fa9\u3057\u3001\u5bfe\u8c61\u30a8\u30ea\u30a2\u5185\u306e\u751f\u6d3b\u8005\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u8ddd\u96e2\u570f\uff1a\u5e97\u8217\u304b\u3089\u534a\u5f84\u25efkm\u4ee5\u5185\u306e\u30a8\u30ea\u30a2<\/li>\n<li>\u6642\u9593\u570f\uff1a\u8eca\u3084\u5f92\u6b69\u3067\u25ef\u5206\u4ee5\u5185\u306b\u5230\u9054\u3067\u304d\u308b\u30a8\u30ea\u30a2<\/li>\n<li>\u884c\u653f\u533a\u753b\uff1a\u7279\u5b9a\u306e\u5e02\u533a\u753a\u6751\u3084\u753a\u4e01\u76ee<\/li>\n<\/ul>\n<p>\u3053\u306e\u624b\u6cd5\u3067\u306f\u3001\u8a2d\u5b9a\u3057\u305f\u30a8\u30ea\u30a2\u5185\u306b\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u5b9f\u969b\u306b\u3069\u308c\u304f\u3089\u3044\u5c45\u4f4f\u3057\u3066\u3044\u308b\u304b\u300d\u3092\u56fd\u52e2\u8abf\u67fb\u30c7\u30fc\u30bf\u3084\u5730\u56f3\u60c5\u5831\u30b7\u30b9\u30c6\u30e0\uff08GIS\uff09\u3092\u7528\u3044\u3066\u5b9a\u91cf\u7684\u306b\u628a\u63e1\u3057\u307e\u3059\u3002<br \/>\nWEB\u4e0a\u306e\u884c\u52d5\u5c65\u6b74\u3067\u306f\u306a\u304f\u3001\u7269\u7406\u7684\u306a\u751f\u6d3b\u62e0\u70b9\u3092\u30d9\u30fc\u30b9\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u7121\u99c4\u306a\u5e83\u544a\u914d\u4fe1\u3092\u9632\u304e\u3001\u5546\u570f\u5185\u306e\u6f5c\u5728\u9867\u5ba2\u3078\u78ba\u5b9f\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-4\">\u5730\u57df\u7279\u6027\u5206\u6790\u30fb\u30a8\u30ea\u30a2\u5206\u6790\uff5c\u30a8\u30ea\u30a2\u306e\u8cea\u3092\u8a55\u4fa1\u3059\u308b<\/span><\/h3>\n<p>\u5730\u57df\u7279\u6027\u5206\u6790\u30fb\u30a8\u30ea\u30a2\u5206\u6790\u3068\u306f\u3001<span class=\"bold marker-under\">\u56fd\u52e2\u8abf\u67fb\u306a\u3069\u306e\u516c\u7684\u7d71\u8a08\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u3001\u305d\u306e\u5730\u57df\u306b\u300c\u3069\u306e\u3088\u3046\u306a\u5c5e\u6027\u306e\u4eba\u3005\u304c\u4f4f\u3093\u3067\u3044\u308b\u304b\u300d\u3092\u5c0f\u5730\u57df\uff08\u753a\u4e01\u30fb\u5b57\uff09\u5358\u4f4d\u3067\u5206\u985e\u30fb\u8a55\u4fa1\u3059\u308b\u624b\u6cd5<\/span>\u3067\u3059\u3002<br \/>\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u3067\u306f\u300c\u30b8\u30aa\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u5206\u6790\u300d\u3068\u3082\u547c\u3070\u308c\u3001\u300c\u4f3c\u305f\u3088\u3046\u306a\u5c5e\u6027\u306e\u4eba\u3005\u306f\u3001\u4f3c\u305f\u3088\u3046\u306a\u5730\u57df\u306b\u96c6\u307e\u3063\u3066\u4f4f\u3080\u300d\u3068\u3044\u3046\u50be\u5411\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5546\u570f\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u305f\u30a8\u30ea\u30a2\u306e\u4e2d\u8eab\u3092\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5c45\u4f4f\u8005\u306e\u30bf\u30a4\u30d7\u306b\u5206\u985e\u3057\u3066\u53ef\u8996\u5316\u3057\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li><span class=\"bold\">\u9ad8\u5c64\u30de\u30f3\u30b7\u30e7\u30f3\u304c\u591a\u304f\u3001\u4e16\u5e2f\u5e74\u53ce\u304c\u9ad8\u3044\u5730\u57df<\/li>\n<li><span class=\"bold\">\u6301\u3061\u5bb6\u7387\u304c\u9ad8\u304f\u3001\u5c45\u4f4f\u5e74\u6570\u304c\u9577\u3044\u9ad8\u9f62\u5c64\u304c\u591a\u3044\u5730\u57df<\/li>\n<li><span class=\"bold\">\u30ef\u30f3\u30eb\u30fc\u30e0\u8cc3\u8cb8\u304c\u591a\u304f\u3001\u5b66\u751f\u3084\u72ec\u8eab\u793e\u4f1a\u4eba\u304c\u591a\u3044\u5730\u57df\u3000\u306a\u3069<\/li>\n<\/ul>\n<p>\u5358\u306b\u300c\u5e97\u8217\u304b\u3089\u8fd1\u3044\u300d\u3068\u3044\u3046\u8ddd\u96e2\u306e\u57fa\u6e96\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\uff08\u4f8b\uff1a\u5bcc\u88d5\u5c64\uff09\u304c\u591a\u304f\u4f4f\u3093\u3067\u3044\u308b\u533a\u753b\u306f\u3069\u3053\u304b\u300d\u3092\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u3067\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<br \/>\n\u3053\u308c\u306b\u3088\u308a\u3001\u6298\u8fbc\u30c1\u30e9\u30b7\u306e\u914d\u5e03\u30a8\u30ea\u30a2\u3092\u9078\u5b9a\u3059\u308b\u969b\u3084\u3001\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\u306e\u914d\u5e03\u52b9\u7387\u3092\u9ad8\u3081\u308b\uff08\u7121\u99c4\u306a\u914d\u5e03\u3092\u6e1b\u3089\u3059\uff09\u305f\u3081\u306e\u5224\u65ad\u6750\u6599\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"VALS\">VALS\uff5c\u6d88\u8cbb\u8005\u306e\u5fc3\u7406\u3092\u6d1e\u5bdf\u3059\u308b<\/span><\/h3>\n<p>VALS\uff08Values and Lifestyles\uff09\u306f\u3001<span class=\"bold marker-under\">\u6d88\u8cbb\u8005\u306e\u300c\u4fa1\u5024\u89b3\u300d\u3084\u300c\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u300d\u306b\u57fa\u3065\u3044\u3066\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span>\u3067\u3059\u3002<br \/>\n\u7c73\u56fdSRI\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u306b\u3088\u3063\u3066\u958b\u767a\u3055\u308c\u305f\u3082\u306e\u3067\u3001\u5e74\u9f62\u3084\u6027\u5225\u3068\u3044\u3063\u305f\u5916\u5f62\u7684\u306a\u5c5e\u6027\u3067\u306f\u306a\u304f\u3001\u500b\u4eba\u306e\u5185\u9762\u7684\u306a\u300c\u52d5\u6a5f\uff08Motivation\uff09\u300d\u3068\u4fdd\u6709\u3059\u308b\u300c\u8cc7\u6e90\uff08Resources\uff09\u300d\u3068\u3044\u30462\u3064\u306e\u8ef8\u3067\u6d88\u8cbb\u8005\u3092\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30e2\u30c7\u30eb\u3067\u306f\u3001\u6d88\u8cbb\u8005\u3092\u4ee5\u4e0b\u306e\u3088\u3046\u306a8\u3064\u306e\u30bf\u30a4\u30d7\u306b\u5206\u985e\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u6d88\u8cbb\u884c\u52d5\u306e\u50be\u5411\u3092\u5b9a\u7fa9\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li><span class=\"bold\">\u9769\u65b0\u8005\uff08Innovators\uff09\uff1a<\/span>\u8c4a\u5bcc\u306a\u8cc7\u6e90\u3092\u6301\u3061\u3001\u81ea\u5c0a\u5fc3\u304c\u9ad8\u304f\u3001\u65b0\u3057\u3044\u6280\u8853\u3084\u30a2\u30a4\u30c7\u30a2\u3092\u7a4d\u6975\u7684\u306b\u53d7\u5bb9\u3059\u308b\u5c64<\/li>\n<li><span class=\"bold\">\u9054\u6210\u8005\uff08Achievers\uff09\uff1a<\/span>\u76ee\u6a19\u5fd7\u5411\u304c\u5f37\u304f\u3001\u793e\u4f1a\u7684\u5730\u4f4d\u3084\u30d6\u30e9\u30f3\u30c9\u3092\u91cd\u8996\u3057\u3001\u30ea\u30b9\u30af\u3092\u907f\u3051\u308b\u4fdd\u5b88\u7684\u306a\u5c64<\/li>\n<li><span class=\"bold\">\u7d4c\u9a13\u8005\uff08Experiencers\uff09\uff1a<\/span>\u82e5\u304f\u7cbe\u529b\u7684\u3067\u3001\u65b0\u3057\u3044\u7d4c\u9a13\u3084\u523a\u6fc0\u3092\u6c42\u3081\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3084\u5a2f\u697d\u306b\u652f\u51fa\u3059\u308b\u5c64<\/li>\n<li><span class=\"bold\">\u601d\u8003\u8005\uff08Thinkers\uff09\uff1a<\/span>\u6210\u719f\u3057\u3066\u304a\u308a\u3001\u79e9\u5e8f\u3084\u77e5\u8b58\u3092\u91cd\u3093\u3058\u3001\u6a5f\u80fd\u6027\u3084\u8010\u4e45\u6027\u3092\u57fa\u6e96\u306b\u5224\u65ad\u3059\u308b\u5c64<\/li>\n<\/ul>\n<p>\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u969b\u3001\u305d\u306e\u80cc\u5f8c\u306b\u3042\u308b\u300c\u306a\u305c\uff08Why\uff09\u300d\u3068\u3044\u3046\u5fc3\u7406\u7684\u8981\u56e0\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<br \/>\n\u5358\u306b\u300c\u8ab0\u306b\u58f2\u308b\u304b\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u3069\u306e\u3088\u3046\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\uff08\u5e83\u544a\u306e\u8a34\u6c42\u5185\u5bb9\uff09\u3067\u3042\u308c\u3070\u5fc3\u304c\u52d5\u304f\u304b\u300d\u3068\u3044\u3046\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6226\u7565\u3084\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3092\u7b56\u5b9a\u3059\u308b\u969b\u306e\u5224\u65ad\u6750\u6599\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"RFM\">RFM\u5206\u6790\uff5c\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b<\/span><\/h3>\n<p>RFM\u5206\u6790\u306f\u3001<span class=\"bold marker-under\">\u3059\u3067\u306b\u53d6\u5f15\u306e\u3042\u308b\u300c\u65e2\u5b58\u9867\u5ba2\u300d\u3092\u904e\u53bb\u306e\u8cfc\u8cb7\u5c65\u6b74\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span>\u3067\u3059\u3002<\/p>\n<p>\u3059\u3079\u3066\u306e\u9867\u5ba2\u306b\u4e00\u5f8b\u306e\u5bfe\u5fdc\u3092\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u306e\u8ca2\u732e\u5ea6\u306b\u5408\u308f\u305b\u3066\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e3\u3064\u306e\u6307\u6a19\uff08RFM\uff09\u3067\u9867\u5ba2\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3057\u3001\u30e9\u30f3\u30af\u4ed8\u3051\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li><span class=\"bold\">Recency\uff08\u6700\u65b0\u8cfc\u8cb7\u65e5\uff09\uff1a<\/span>\u76f4\u8fd1\u3067\u3044\u3064\u8cfc\u5165\u3057\u305f\u304b\uff08\u6700\u8fd1\u3067\u3042\u308b\u307b\u3069\u512a\u826f\uff09<\/li>\n<li><span class=\"bold\">Frequency\uff08\u8cfc\u8cb7\u983b\u5ea6\uff09\uff1a<\/span>\u3069\u306e\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u8cfc\u5165\u3057\u3066\u3044\u308b\u304b\uff08\u591a\u3044\u307b\u3069\u512a\u826f\uff09<\/li>\n<li><span class=\"bold\">Monetary\uff08\u8cfc\u8cb7\u91d1\u984d\uff09\uff1a<\/span>\u7d2f\u8a08\u3067\u3044\u304f\u3089\u4f7f\u3063\u305f\u304b\uff08\u9ad8\u3044\u307b\u3069\u512a\u826f\uff09<\/li>\n<\/ul>\n<p>\u3053\u306e3\u3064\u306e\u6307\u6a19\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u300c\u6700\u512a\u826f\u9867\u5ba2\u300d\u300c\u96e2\u53cd\u3057\u305d\u3046\u306a\u9867\u5ba2\u300d\u300c\u65b0\u898f\u9867\u5ba2\u300d\u3068\u3044\u3063\u305f\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<br \/>\n\u4f8b\u3048\u3070\u3001<span class=\"bold\">\u300c\u6700\u8fd1\u8cfc\u5165\u304c\u306a\u3044\uff08R\u304c\u4f4e\u3044\uff09\u304c\u3001\u904e\u53bb\u306e\u7d2f\u8a08\u91d1\u984d\u306f\u9ad8\u3044\uff08M\u304c\u9ad8\u3044\uff09\u300d\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u547c\u3073\u623b\u3057\u306e\u305f\u3081\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u9001\u4ed8\u3059\u308b\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\uff08\u8ab0\u306b\u4f55\u3092\u3059\u308b\u304b\uff09\u3092\u6c7a\u5b9a\u3059\u308b\u5224\u65ad\u6750\u6599\u3068\u3057\u3066\u4f7f\u7528<\/span>\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u307e\u3067RFM\u5206\u6790\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u300e\u81ea\u793e\u306e\u30c7\u30fc\u30bf\u3067\u5b9f\u969b\u306b\u8a66\u3057\u3066\u307f\u305f\u3044\u300f\u3068\u601d\u308f\u308c\u305f\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002 \u305d\u3053\u3067\u3001\u304a\u624b\u6301\u3061\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u8cbc\u308a\u4ed8\u3051\u308b\u3060\u3051\u3067\u3001\u8ab0\u3067\u3082\u7c21\u5358\u306bRFM\u5206\u6790\u304c\u3067\u304d\u308bExcel\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u3054\u7528\u610f\u3057\u307e\u3057\u305f\u3002\u305c\u3072\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3001\u81ea\u793e\u306e\u9867\u5ba2\u5206\u6790\u306b\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/whitepaper\/rfm-analysis-template?grid=media-mm-blog-linkcard&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-linkcard-ta-gethingu-toha\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img decoding=\"async\" src=\"https:\/\/www.mapmarketing.co.jp\/wp\/wp-content\/uploads\/rfm-analysis-thumbnail.jpg\" width=\"600\" \/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u3010\u7121\u6599\u3011RFM\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8 | \u30de\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e <\/div>\r\n<div class=\"blog-card-excerpt\">RFM\u5206\u6790\u3068\u306f\u3001\u7279\u5b9a\u306e\u671f\u9593\u306b\u304a\u3044\u3066\u3001\u4ee5\u4e0b\u306e\u5207\u308a\u53e3\u3067\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002 \u6700\u7d42\u8cfc\u5165\u65e5\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570(<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div>\n<h2><span id=\"4\">\u3010\u5b9f\u8df5\u3011\u5931\u6557\u3057\u306a\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u8a2d\u5b9a\u306e4\u30b9\u30c6\u30c3\u30d7<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re02.png\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-6566\" style=\"display: block; margin: 0 auto;\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re02.png 642w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re02-300x199.png 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re02-240x160.png 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re02-90x60.png 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u500b\u5225\u306b\u4f7f\u3046\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u6b63\u3057\u3044\u624b\u9806\u3067\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u6a5f\u80fd\u3057\u307e\u3059\u3002<br \/>\n\u4e00\u822c\u7684\u306b\u7528\u3044\u3089\u308c\u308bSTP\u5206\u6790\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u3001\u5b9f\u5e97\u8217\u30d3\u30b8\u30cd\u30b9\u3067\u5fc5\u9808\u3068\u306a\u308b\u300c\u30a8\u30ea\u30a2\u691c\u8a3c\u300d\u3092\u52a0\u3048\u305f4\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"Step1\">Step1. \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08\u5e02\u5834\u306e\u7d30\u5206\u5316\uff09<\/span><\/h3>\n<p>\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u300c\u5e02\u5834\u306e\u7d30\u5206\u5316\u300d\u3067\u3059\u3002<span class=\"bold marker-under\">\u4e0d\u7279\u5b9a\u591a\u6570\u306e\u9867\u5ba2\u304c\u3044\u308b\u5168\u4f53\u5e02\u5834\u3092\u3001\u7279\u5b9a\u306e\u5207\u308a\u53e3\u3067\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u4f5c\u696d<\/span>\u3067\u3059\u3002<br \/>\n\u3053\u306e\u6bb5\u968e\u3067\u306f\u307e\u3060\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u8fbc\u307e\u305a\u3001\u3042\u304f\u307e\u3067\u300c\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u5c64\u304c\u5b58\u5728\u3059\u308b\u304b\u300d\u3092\u53ef\u8996\u5316\u3057\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u4ee5\u4e0b\u306e4\u3064\u306e\u5909\u6570\u304c\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li><span class=\"bold\">\u5730\u7406\u7684\u5909\u6570\uff08\u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff09\uff1a<\/span>\u56fd\u3001\u5730\u57df\u3001\u6c17\u5019\u3001\u4eba\u53e3\u5bc6\u5ea6\u306a\u3069<\/li>\n<li><span class=\"bold\">\u4eba\u53e3\u52d5\u614b\u5909\u6570\uff08\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff09\uff1a<\/span>\u5e74\u9f62\u3001\u6027\u5225\u3001\u8077\u696d\u3001\u5bb6\u65cf\u69cb\u6210\u306a\u3069<\/li>\n<li><span class=\"bold\">\u5fc3\u7406\u7684\u5909\u6570\uff08\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff09\uff1a<\/span>\u4fa1\u5024\u89b3\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u6027\u683c\u306a\u3069<\/li>\n<li><span class=\"bold\">\u884c\u52d5\u5909\u6570\uff08\u30d3\u30d8\u30a4\u30d3\u30a2\u30eb\uff09\uff1a<\/span>\u8cfc\u8cb7\u983b\u5ea6\u3001\u4f7f\u7528\u7528\u9014\u3001\u8cb7\u3044\u66ff\u3048\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u306a\u3069<\/li>\n<\/ul>\n<h3><span id=\"Step2\">Step2. \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08\u6a19\u7684\u5e02\u5834\u306e\u9078\u5b9a\uff09<\/span><\/h3>\n<p>\u7d30\u5206\u5316\u3057\u305f\u30b0\u30eb\u30fc\u30d7\u306e\u4e2d\u304b\u3089\u3001\u81ea\u793e\u304c\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u3079\u304d\u5e02\u5834\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<br \/>\n\u3053\u3053\u3067\u524d\u8ff0\u306e<span class=\"bold\">6R<\/span>\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n<p>\u300c\u5e02\u5834\u898f\u6a21\u306f\u5341\u5206\u304b\uff08Realistic Scale\uff09\u300d\u300c\u7af6\u5408\u306f\u5f37\u3059\u304e\u306a\u3044\u304b\uff08Rival\uff09\u300d\u300c\u6210\u9577\u306f\u898b\u8fbc\u3081\u308b\u304b\uff08Rate of Growth\uff09\u300d\u306a\u3069\u306e\u6307\u6a19\u3068\u7167\u3089\u3057\u5408\u308f\u305b\u3001<span class=\"bold marker-under\">\u81ea\u793e\u306e\u30ea\u30bd\u30fc\u30b9\u3067\u52dd\u3066\u308b\u898b\u8fbc\u307f\u304c\u9ad8\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4e00\u3064\u3001\u3042\u308b\u3044\u306f\u8907\u6570\u9078\u629e\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><span id=\"Step3\">Step3. \u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff08\u7acb\u3061\u4f4d\u7f6e\u306e\u660e\u78ba\u5316\uff09<\/span><\/h3>\n<p><span class=\"bold marker-under\">\u9078\u5b9a\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u7af6\u5408\u4ed6\u793e\u3068\u5dee\u5225\u5316\u3059\u308b\u305f\u3081\u306e\u7acb\u3061\u4f4d\u7f6e\uff08\u30dd\u30b8\u30b7\u30e7\u30f3\uff09\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/span><br \/>\n\u4e00\u822c\u7684\u306b\u306f\u300c\u4fa1\u683c\u00d7\u54c1\u8cea\u300d\u3084\u300c\u6a5f\u80fd\u00d7\u30c7\u30b6\u30a4\u30f3\u300d\u306a\u3069\u30012\u3064\u306e\u8ef8\u3067\u30de\u30c8\u30ea\u30af\u30b9\u56f3\uff08\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\uff09\u3092\u4f5c\u6210\u3057\u3001\u7af6\u5408\u304c\u4e0d\u5728\u3001\u304b\u3064\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u304c\u3042\u308b\u7a7a\u767d\u5730\u5e2f\uff08\u7a7a\u304d\u30dd\u30b8\u30b7\u30e7\u30f3\uff09\u3092\u63a2\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u5de5\u7a0b\u306b\u3088\u308a\u3001\u300c\u8ab0\u306b\uff08Targeting\uff09\u3001\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\uff08Positioning\uff09\u63d0\u4f9b\u3059\u308b\u304b\u300d\u3068\u3044\u3046\u6226\u7565\u306e\u9aa8\u5b50\u304c\u56fa\u307e\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"Step4\">Step4. \u30a8\u30ea\u30a2\u7279\u6027\u306e\u78ba\u8a8d\uff08\u5546\u570f\u30c7\u30fc\u30bf\u306e\u691c\u8a3c\uff09<\/span><\/h3>\n<p>Web\u30b5\u30fc\u30d3\u30b9\u4ee5\u5916\u306e\u30d3\u30b8\u30cd\u30b9\uff08\u5e97\u8217\u30fb\u4e0d\u52d5\u7523\u30fb\u8a2a\u554f\u30b5\u30fc\u30d3\u30b9\u7b49\uff09\u3067\u306f\u3001\u6700\u5f8c\u306b\u300c\u5834\u6240\u300d\u306e\u691c\u8a3c\u304c\u5fc5\u8981\u3067\u3059\u3002<br \/>\n\u673a\u4e0a\u306e\u7a7a\u8ad6\u3067\u7d42\u308f\u3089\u305b\u306a\u3044\u305f\u3081\u306b\u3001<span class=\"bold marker-under\">Step2\u3067\u6c7a\u3081\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u3001\u5b9f\u969b\u306e\u51fa\u5e97\u4e88\u5b9a\u30a8\u30ea\u30a2\uff08\u5546\u570f\uff09\u306b\u7269\u7406\u7684\u306b\u5b58\u5728\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/span><\/p>\n<ul class=\"bold\">\n<li><span class=\"bold\">\u30bf\u30fc\u30b2\u30c3\u30c8\u542b\u6709\u7387\u306e\u78ba\u8a8d\uff1a<\/span>\u5546\u570f\u5185\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\uff08\u4f8b\uff1a30\u4ee3\u30d5\u30a1\u30df\u30ea\u30fc\uff09\u304c\u4f55\u4e16\u5e2f\u4f4f\u3093\u3067\u3044\u308b\u304b\u3092\u7d71\u8a08\u30c7\u30fc\u30bf\u3067\u7b97\u51fa\u3059\u308b\u3002<\/li>\n<li><span class=\"bold\">\u7af6\u5408\u5206\u5e03\u306e\u78ba\u8a8d\uff1a<\/span>\u5730\u56f3\u4e0a\u3067\u7af6\u5408\u5e97\u306e\u4f4d\u7f6e\u3092\u30d7\u30ed\u30c3\u30c8\u3057\u3001Step3\u3067\u6c7a\u3081\u305f\u30dd\u30b8\u30b7\u30e7\u30f3\u304c\u7269\u7406\u7684\u306b\u3082\u7a7a\u3044\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/li>\n<\/ul>\n<p>\u6226\u7565\u4e0a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3001\u73fe\u5b9f\u306e\u5546\u570f\u30c7\u30fc\u30bf\u306b\u4e56\u96e2\u304c\u3042\u308b\u5834\u5408\u306f\u3001\u51fa\u5e97\u30a8\u30ea\u30a2\u3092\u898b\u76f4\u3059\u304b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u81ea\u4f53\u3092Step2\u306b\u623b\u3063\u3066\u4fee\u6b63\u3057\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-5\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u300c\u5834\u6240\uff08\u30a8\u30ea\u30a2\uff09\u300d\u306e\u8996\u70b9\u304c\u91cd\u8981<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re03.png\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-6567\" style=\"display: block; margin: 0 auto;\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re03.png 642w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re03-300x199.png 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re03-240x160.png 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re03-90x60.png 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u4e3b\u6d41\u3068\u306a\u3063\u305f\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u591a\u304f\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u300c\u8208\u5473\u30fb\u95a2\u5fc3\uff08Interest\uff09\u300d\u3067\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u6ce8\u529b\u3057\u304c\u3061\u3067\u3059\u3002<br \/>\n\u3057\u304b\u3057\u3001<span class=\"bold marker-under\">\u5c0f\u58f2\u30fb\u98f2\u98df\u30fb\u30b5\u30fc\u30d3\u30b9\u30fb\u4e0d\u52d5\u7523\u3068\u3044\u3063\u305f\u300c\u5b9f\u5e97\u8217\u30d3\u30b8\u30cd\u30b9\u300d\u306b\u304a\u3044\u3066\u3001\u6700\u3082\u5f37\u529b\u306a\u6c7a\u5b9a\u8981\u56e0\u306f\u300c\u5834\u6240\uff08\u5c45\u4f4f\u5730\u30fb\u52e4\u52d9\u5730\uff09\u300d\u3067\u3059\u3002<\/span><\/p>\n<h3><span id=\"Web\">Web\u3068\u30ea\u30a2\u30eb\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u9055\u3044<\/span><\/h3>\n<p>Web\u4e0a\u306e\u884c\u52d5\u5c65\u6b74\u306b\u57fa\u3065\u304f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u3001\u5b9f\u7a7a\u9593\u306b\u304a\u3051\u308b\u30a8\u30ea\u30a2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3001\u6c7a\u5b9a\u7684\u306a\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<table style=\"width: 100%; border-collapse: collapse; margin-bottom: 40px;\">\n<thead>\n<tr style=\"background-color: #f2f6fa;\">\n<th style=\"border: 1px solid #ddd; padding: 10px; text-align: left;\">\u6bd4\u8f03\u9805\u76ee<\/th>\n<th style=\"border: 1px solid #ddd; padding: 10px; text-align: left;\">Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/th>\n<th style=\"border: 1px solid #ddd; padding: 10px; text-align: left;\">\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u30ea\u30a2\u30eb\uff09<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 10px;\"><span class=\"bold\">\u57fa\u70b9<\/span><\/td>\n<td style=\"border: 1px solid #ddd; padding: 10px;\">\u8208\u5473\u30fb\u95a2\u5fc3\uff1a\u4f55\u3092\u597d\u3080\u304b\uff09<\/td>\n<td style=\"border: 1px solid #ddd; padding: 10px;\"><span class=\"bold marker-under\">\u5c45\u4f4f\u5730\u30fb\u884c\u52d5\u7bc4\u56f2\uff1a\u3069\u3053\u306b\u3044\u308b\u304b<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 10px;\"><span class=\"bold\">\u5546\u570f\u306e\u58c1<\/span><\/td>\n<td style=\"border: 1px solid #ddd; padding: 10px;\">\u306a\u3057\uff1a\u4e16\u754c\u4e2d\u304c\u5bfe\u8c61<\/td>\n<td style=\"border: 1px solid #ddd; padding: 10px;\">\u3042\u308a\uff1a\u7269\u7406\u7684\u306a\u79fb\u52d5\u8ddd\u96e2\u306b\u4f9d\u5b58<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 10px;\"><span class=\"bold\">\u30c7\u30fc\u30bf\u6e90<\/span><\/td>\n<td style=\"border: 1px solid #ddd; padding: 10px;\">Cookie\u3001\u95b2\u89a7\u5c65\u6b74\u306a\u3069<\/td>\n<td style=\"border: 1px solid #ddd; padding: 10px;\">\u56fd\u52e2\u8abf\u67fb\u3001\u4f4d\u7f6e\u60c5\u5831\u306a\u3069<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span id=\"i-6\">\u300c\u30da\u30eb\u30bd\u30ca\u300d\u00d7\u300c\u5546\u570f\u30c7\u30fc\u30bf\u300d\u3067\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b<\/span><\/h3>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re05.png\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-6574\" style=\"display: block; margin: 0 auto;\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re05.png 642w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re05-300x199.png 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re05-240x160.png 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_re05-90x60.png 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br \/>\n\u3069\u3093\u306a\u306b\u7cbe\u7dfb\u306a\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3057\u3066\u3082\u3001\u305d\u306e\u4eba\u7269\u304c\u5546\u570f\u5185\u306b\u4f4f\u3093\u3067\u3044\u306a\u3051\u308c\u3070\u3001\u6765\u5e97\u306b\u306f\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002<br \/>\n<span class=\"bold marker-under\">\u5b9f\u5e97\u8217\u30d3\u30b8\u30cd\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e2\u3064\u306e\u8996\u70b9\u3092\u639b\u3051\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u5fc5\u9808\u6761\u4ef6\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<ul class=\"bold\">\n<li><span class=\"bold\">Who\uff08\u8ab0\u306b\uff09\uff1a<\/span>\u30da\u30eb\u30bd\u30ca\u30016R\u3001VALS\u306a\u3069\u3067\u8a2d\u5b9a\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u50cf<\/li>\n<li><span class=\"bold\">Where\uff08\u3069\u3053\u306b\uff09\uff1a<\/span>\u5730\u57df\u7279\u6027\u5206\u6790\u3001\u5546\u570f\u30c7\u30fc\u30bf\u3001GIS\uff08\u5730\u56f3\u60c5\u5831\u30b7\u30b9\u30c6\u30e0\uff09<\/li>\n<\/ul>\n<p>\u300c30\u4ee3\u306e\u5065\u5eb7\u5fd7\u5411\u306e\u5973\u6027\uff08Who\uff09\u300d\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u5834\u5408\u3001Web\u5e83\u544a\u3092\u51fa\u3059\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u305d\u306e\u5c64\u304c\u5b9f\u969b\u306b\u591a\u304f\u4f4f\u3093\u3067\u3044\u308b\u753a\u4e01\uff08Where\uff09\u300d\u3092\u5730\u56f3\u4e0a\u3067\u7279\u5b9a\u3057\u3001\u305d\u3053\u3078\u96c6\u4e2d\u7684\u306b\u30c1\u30e9\u30b7\u914d\u5e03\u3084\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3002<br \/>\n\u3053\u306e\u3088\u3046\u306b\u300c\u5834\u6240\u300d\u306e\u8996\u70b9\u3092\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u7121\u99c4\u3092\u7701\u304d\u3001\u5230\u9054\u7387\uff08Reach\uff09\u3092\u7269\u7406\u7684\u306b\u62c5\u4fdd\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u81a8\u5927\u306a\u7d71\u8a08\u30c7\u30fc\u30bf\u3068\u5730\u56f3\u60c5\u5831\u3092\u81ea\u529b\u3067\u639b\u3051\u5408\u308f\u305b\u308b\u306e\u306f\u5bb9\u6613\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\n\u30de\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5546\u570f\u5206\u6790\u30c4\u30fc\u30eb\u300cTerraMap\u30b7\u30ea\u30fc\u30ba\u300d\u3067\u3042\u308c\u3070\u3001\u4eca\u56de\u89e3\u8aac\u3057\u305f\u3088\u3046\u306a\u9ad8\u5ea6\u306a\u30a8\u30ea\u30a2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u3001\u8ab0\u3067\u3082\u30af\u30ea\u30c3\u30af\u64cd\u4f5c\u3060\u3051\u3067\u7c21\u5358\u306b\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/product_terra.html?grid=media-mm-blog-linkcard&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-linkcard-ta-gethingu-toha\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img decoding=\"async\" src=\"https:\/\/www.mapmarketing.co.jp\/wp\/wp-content\/uploads\/Logo_RGB_1-1-2.png\" width=\"600\" \/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0GIS\u30bd\u30d5\u30c8 TerraMap\u30b7\u30ea\u30fc\u30ba | \u30de\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e <\/div>\r\n<div class=\"blog-card-excerpt\">\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0GIS\u30bd\u30d5\u30c8\u306e\u5b9a\u756a\u300cTerraMap\u30b7\u30ea\u30fc\u30ba\u300d\u3002\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0GIS\u5c02\u9580\u30e1\u30fc\u30ab\u30fc\u306e\u30de\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e\u3001\u88fd\u54c1\u60c5\u5831\u30da\u30fc\u30b8\u3002GIS\u3092\u5229\u7528\u3057\u305f\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u5546\u570f\u5206\u6790\u2026<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div>\n<h2><span id=\"i-7\">\u307e\u3068\u3081\uff1a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u30de\u30b9\u30bf\u30fc\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3078<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_matome.png\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-6584\" style=\"display: block; margin: 0 auto;\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_matome.png 642w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_matome-300x199.png 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_matome-240x160.png 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/ta-gethingu-toha_matome-90x60.png 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<ul class=\"check-list\" style=\"background: #fbfbfb; border: 2px solid #ddd; padding: 2em; margin-bottom: 30px;\">\n<li><strong>\u76ee\u7684\u306b\u5408\u81f4\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u9078\u5b9a\u3057\u3001\u591a\u89d2\u7684\u306a\u8996\u70b9\u3067\u5e02\u5834\u3092\u5206\u6790\u3059\u308b<\/strong><\/li>\n<li><strong>STP\u5206\u6790\u306a\u3069\u306e\u6226\u7565\u7acb\u6848\u306b\u52a0\u3048\u3001\u5730\u56f3\u30c7\u30fc\u30bf\u3092\u7528\u3044\u305f\u300c\u30a8\u30ea\u30a2\u691c\u8a3c\u300d\u3092\u5fc5\u305a\u884c\u3046<\/strong><\/li>\n<li><strong>\u5b9f\u5e97\u8217\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u300c\u5c45\u4f4f\u5730\u300d\u306b\u57fa\u3065\u304f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u65bd\u7b56\u306e\u7cbe\u5ea6\u3092\u6c7a\u5b9a\u3059\u308b<\/strong><\/li>\n<\/ul>\n<p>\n\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u9650\u3089\u308c\u305f\u7d4c\u55b6\u8cc7\u6e90\u3092\u52b9\u7387\u3088\u304f\u6295\u4e0b\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<br \/>\n\u672c\u8a18\u4e8b\u3067\u306f\u3001\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u4f7f\u3044\u5206\u3051\u308b\u3079\u304d6\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3001\u5b9f\u8df5\u306e\u305f\u3081\u306e4\u30b9\u30c6\u30c3\u30d7\u3092\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002\n<\/p>\n<ul class=\"bold\">\n<li>\u5e02\u5834\u306e\u6709\u52b9\u6027\u3092\u6e2c\u308b<strong>\u300c6R\u300d<\/strong><\/li>\n<li>\u9867\u5ba2\u50cf\u3092\u5177\u4f53\u5316\u3059\u308b<strong>\u300c\u30da\u30eb\u30bd\u30ca\u5206\u6790\u300d<\/strong><\/li>\n<li>\u5546\u570f\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u5c45\u4f4f\u5730\u3092\u7167\u5408\u3059\u308b<strong>\u300c\u30a8\u30ea\u30a2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d<\/strong><\/li>\n<li>\u5730\u57df\u306e\u8cea\u3092\u5206\u6790\u3059\u308b<strong>\u300c\u5730\u57df\u7279\u6027\u5206\u6790\u300d<\/strong><\/li>\n<li>\u9867\u5ba2\u306e\u5185\u9762\u3092\u5206\u985e\u3059\u308b<strong>\u300cVALS\u300d<\/strong><\/li>\n<li>\u9867\u5ba2\u3092\u30e9\u30f3\u30af\u4ed8\u3051\u3059\u308b<strong>\u300cRFM\u5206\u6790\u300d<\/strong><\/li>\n<\/ul>\n<p>\n\u91cd\u8981\u306a\u306e\u306f\u3001\u673a\u4e0a\u306e\u5206\u6790\uff08STP\uff09\u3060\u3051\u3067\u7d42\u308f\u3089\u305b\u305a\u3001\u6700\u7d42\u7684\u306b<strong>\u300c\u305d\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u5546\u570f\u5185\u306b\u5b9f\u5728\u3059\u308b\u304b\u300d\u3092\u30c7\u30fc\u30bf\u3067\u691c\u8a3c\u3059\u308b\u3053\u3068<\/strong>\u3067\u3059\u3002<br \/>\n\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u5408\u3063\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u9078\u5b9a\u3057\u3001\u5730\u56f3\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6839\u62e0\u3042\u308b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-ta-gethingu-toha\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_02_780x260.png\" alt=\"\u5546\u570f\u5206\u6790\u30c4\u30fc\u30eb\u3067\u5e02\u5834\u3092\u628a\u63e1\u3000\u8ca9\u4fc3\u30a8\u30ea\u30a2\u306e\u6700\u9069\u5316\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/targeting\/\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/framework\/\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u300c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u3044\u3046\u8a00\u8449\u3001\u3088\u304f\u805e\u304f\u3051\u308c\u3069\u5b9f\u306f\u3088\u304f\u5206\u304b\u3063\u3066\u3044\u306a\u3044\u2026\u3002 \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3082\u7a2e\u985e\u304c\u591a\u304f\u3066\u3001\u7d50\u5c40\u3069\u308c\u3092\u3069\u3046\u4f7f\u3048\u3070\u3044\u3044\u306e\uff1f \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u696d\u52d9\u306b\u521d\u3081\u3066\u643a\u308f\u308b\u65b9\u3084\u3001\u6539\u3081\u3066\u57fa\u790e\u3092\u5fa9\u7fd2\u3057\u305f\u3044\u65b9\u306e\u4e2d&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/areamarketing\/ta-gethingu-toha\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":3,"featured_media":6569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2,6],"tags":[51,62],"class_list":["post-2203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-areamarketing","category-bunseki-framework","tag-targeting","tag-framework"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/2203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=2203"}],"version-history":[{"count":25,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/2203\/revisions"}],"predecessor-version":[{"id":6588,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/2203\/revisions\/6588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/6569"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=2203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=2203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=2203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}