{"id":2192,"date":"2022-07-14T11:46:10","date_gmt":"2022-07-14T02:46:10","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/?p=2192"},"modified":"2024-06-03T17:00:35","modified_gmt":"2024-06-03T08:00:35","slug":"kokyaku-zokusei-bunseki","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyaku-zokusei-bunseki\/","title":{"rendered":"\u9867\u5ba2\u5c5e\u6027\u3092\u5206\u6790\u3057\u3066\u6226\u7565\u306e\u7cbe\u5ea6\u30a2\u30c3\u30d7\uff01\u5177\u4f53\u7684\u306a\u624b\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059"},"content":{"rendered":"<p>\u9867\u5ba2\u5c5e\u6027\u3068\u306f\u9867\u5ba2\u81ea\u8eab\u304c\u6301\u3063\u3066\u3044\u308b\u60c5\u5831\u3092\u6307\u3057\u307e\u3059\u3002\u9867\u5ba2\u5c5e\u6027\u304c\u660e\u78ba\u306b\u306a\u308b\u3068<span class=\"bold marker-under\">\u30cb\u30fc\u30ba\u3092\u3088\u308a\u7406\u89e3\u3057\u3084\u3059\u304f\u306a\u308a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8003\u3048\u308b\u969b\u306b\u7cbe\u5ea6\u3092\u9ad8\u3081\u3084\u3059\u304f<\/span>\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u9867\u5ba2\u5c5e\u6027\u306e\u91cd\u8981\u6027\u3084\u5206\u6790\u65b9\u6cd5\u3001\u5206\u6790\u6642\u306e\u6ce8\u610f\u70b9\u306a\u3069\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002\u9867\u5ba2\u5c5e\u6027\u306e\u5206\u6790\u7d50\u679c\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u304b\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u65b9\u306f\u3001\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-kokyaku-zokusei-bunseki\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_728x90.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u9867\u5ba2\u5c5e\u6027\u306e\u5185\u5bb9\u3068\u91cd\u8981\u6027\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#4\"><span class=\"toc_number toc_depth_1\">2<\/span> \u9867\u5ba2\u5c5e\u6027\u3092\u5206\u6790\u3059\u308b\u65b9\u6cd54\u9078<\/a><ul><li><a href=\"#1\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u9867\u5ba2\u5c5e\u6027\u306e\u5206\u6790\u624b\u6cd51\uff1a\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790<\/a><\/li><li><a href=\"#2\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u9867\u5ba2\u5c5e\u6027\u306e\u5206\u6790\u624b\u6cd52\uff1a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/a><\/li><li><a href=\"#3RFM\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u9867\u5ba2\u5c5e\u6027\u306e\u5206\u6790\u624b\u6cd53\uff1aRFM\u5206\u6790<\/a><\/li><li><a href=\"#4-2\"><span class=\"toc_number toc_depth_2\">2.4<\/span> \u9867\u5ba2\u5c5e\u6027\u306e\u5206\u6790\u624b\u6cd54\uff1a\u30c7\u30b7\u30eb\u5206\u6790<\/a><\/li><\/ul><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">3<\/span> \u9867\u5ba2\u5c5e\u6027\u5206\u6790\u306e\u52b9\u7387\u3092\u4e0a\u3052\u308b\u6ce8\u610f\u70b9<\/a><ul><li><a href=\"#1-2\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u9867\u5ba2\u5c5e\u6027\u5206\u6790\u306e\u6ce8\u610f\u70b91\uff1a\u7d50\u679c\u304c\u3076\u308c\u306a\u3044\u3088\u3046\u306b\u3001\u5206\u6790\u3057\u305f\u3044\u7406\u7531\u3084\u30b4\u30fc\u30eb\u3001\u5206\u6790\u306e\u30d5\u30ed\u30fc\u306a\u3069\u3092\u6c7a\u3081\u308b<\/a><\/li><li><a href=\"#2-2\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u9867\u5ba2\u5c5e\u6027\u5206\u6790\u306e\u6ce8\u610f\u70b92\uff1a\u9867\u5ba2\u5c5e\u6027\u306e\u53ce\u96c6\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3059\u308b<\/a><\/li><li><a href=\"#3\"><span class=\"toc_number toc_depth_2\">3.3<\/span> \u9867\u5ba2\u5c5e\u6027\u5206\u6790\u306e\u6ce8\u610f\u70b93\uff1a\u8ab2\u984c\u3084\u554f\u984c\u70b9\u3092\u7d5e\u308a\u8fbc\u3093\u3067\u5206\u6790\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081\uff1a\u9867\u5ba2\u5c5e\u6027\u3092\u5206\u6790\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u3092\u9ad8\u3081\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u9867\u5ba2\u5c5e\u6027\u306e\u5185\u5bb9\u3068\u91cd\u8981\u6027\u3068\u306f\uff1f<\/span><\/h2>\n<p>\u9867\u5ba2\u5c5e\u6027\u3068\u306f\u3001<span class=\"bold marker-under\">\u9867\u5ba2\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3068\u306a\u308b\u60c5\u5831\u3092\u5c5e\u6027\u3054\u3068\u306b\u5206\u985e\u3057\u305f\u60c5\u5831<\/span>\u3067\u3042\u308a\u3001\u300c\u9759\u7684\u5c5e\u6027\u300d\u3068\u300c\u52d5\u7684\u5c5e\u6027\u300d\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u9759\u7684\u5c5e\u6027\u3068\u306f\u5909\u5316\u3059\u308b\u3053\u3068\u306e\u306a\u3044\u5c5e\u6027\u30c7\u30fc\u30bf\u3067\u3042\u308a\u3001\u6027\u5225\u3084\u8a95\u751f\u65e5\u3001\u51fa\u8eab\u5730\u57df\u306a\u3069\u306e\u9805\u76ee\u304c\u4ee3\u8868\u3067\u3059\u3002\u4e00\u65b9\u3001\u52d5\u7684\u5c5e\u6027\u306f\u4eca\u5f8c\u5909\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u5c5e\u6027\u30c7\u30fc\u30bf\u3092\u6307\u3057\u3001\u4e3b\u306b\u4f4f\u6240\u3084\u4ed5\u4e8b\u3001\u6c0f\u540d\u3001\u5bb6\u65cf\u69cb\u6210\u3001\u8da3\u5473\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u9759\u7684\u5c5e\u6027\u306f\u4e00\u751f\u5909\u308f\u308b\u3053\u3068\u304c\u306a\u3044\u60c5\u5831\u3067\u3042\u308b\u305f\u3081\u3001\u4e00\u5ea6\u30c7\u30fc\u30bf\u3092\u96c6\u8a08\u3057\u305f\u3089\u66f4\u65b0\u306f\u4e0d\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001<span class=\"bold\">\u52d5\u7684\u5c5e\u6027\u306f\u5bfe\u8c61\u8005\u306e\u30e9\u30a4\u30d5\u30b9\u30c6\u30fc\u30b8\u306b\u3088\u3063\u3066\u5909\u5316\u3057\u3066\u3044\u304f<\/span>\u305f\u3081\u5b9a\u671f\u7684\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u5b9f\u65bd\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>\u9867\u5ba2\u60c5\u5831\u306b\u3064\u3044\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306b\u5206\u985e\u3059\u308b\u3053\u3068\u3067\u3001\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3067\u304d\u52b9\u7387\u7684\u306a\u65bd\u7b56\u304c\u304a\u3053\u306a\u3044\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"4\">\u9867\u5ba2\u5c5e\u6027\u3092\u5206\u6790\u3059\u308b\u65b9\u6cd54\u9078<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2194\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/kokyaku-zokusi-bunseki02.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/kokyaku-zokusi-bunseki02.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/kokyaku-zokusi-bunseki02-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/kokyaku-zokusi-bunseki02-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/kokyaku-zokusi-bunseki02-350x235.jpg 350w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/kokyaku-zokusi-bunseki02-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u3067\u306f\u3001\u5b9f\u969b\u306b\u9867\u5ba2\u5c5e\u6027\u3092\u5206\u6790\u3059\u308b\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u65b9\u6cd5\u3067\u304a\u3053\u306a\u3046\u3068\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f4\u7a2e\u985e\u306e\u5206\u6790\u65b9\u6cd5\uff08\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u30fbRFM\u5206\u6790\u30fb\u30c7\u30b7\u30eb\u5206\u6790\uff09\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u9867\u5ba2\u5c5e\u6027\u306e\u5206\u6790\u624b\u6cd5\u306b\u3064\u3044\u3066\u7406\u89e3\u3057\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"1\">\u9867\u5ba2\u5c5e\u6027\u306e\u5206\u6790\u624b\u6cd51\uff1a\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790<\/span><\/h3>\n<p>\u300c\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\u300d\u3068\u306f\u3001<span class=\"bold marker-under\">\u7570\u306a\u308b\u5c5e\u6027\u304c\u6df7\u3056\u3063\u3066\u3044\u308b\u5927\u304d\u306a\u96c6\u56e3\u306e\u4e2d\u304b\u3089\u4f3c\u3066\u3044\u308b\u8981\u7d20\u3092\u96c6\u3081\u3066\u5206\u985e\u3057\u3066\u3044\u304f\u9867\u5ba2\u5c5e\u6027\u306e\u5206\u6790\u624b\u6cd5<\/span>\u3067\u3059\u3002\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\u306b\u304a\u3044\u3066\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3055\u308c\u305f\u30c7\u30fc\u30bf\u96c6\u56e3\u3092\u300c\u30af\u30e9\u30b9\u30bf\u30fc\u300d\u3068\u547c\u3073\u307e\u3059\u3002<\/p>\n<p>\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\u306b\u306f2\u7a2e\u985e\u306e\u624b\u6cd5\u304c\u3042\u308a\u300c\u968e\u5c64\u7684\u624b\u6cd5\u300d\u3068\u300c\u975e\u968e\u5c64\u7684\u624b\u6cd5\u300d\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u300c\u968e\u5c64\u7684\u624b\u6cd5\u300d\u3068\u306f\u3001\u4f3c\u3066\u3044\u308b\u8981\u7d20\u3092\u6301\u3064\u30c7\u30fc\u30bf\u3067\u30af\u30e9\u30b9\u30bf\u30fc\u3092\u4f5c\u308a\u3001\u4e0b\u304b\u3089\u4e0a\u3078\u5411\u304b\u3046\u3088\u3046\u306b\u307e\u3068\u3081\u3066\u3044\u304d\u3001\u6700\u7d42\u7684\u306b\u306f\u30c8\u30fc\u30ca\u30e1\u30f3\u30c8\u8868\u306e\u3088\u3046\u306a\u6a39\u5f62\u56f3\uff08\u30c7\u30f3\u30c9\u30ed\u30b0\u30e9\u30e0\uff09\u3068\u3059\u308b\u5206\u985e\u624b\u6cd5\u3067\u3059\u3002\u4e00\u65b9\u300c\u975e\u968e\u5c64\u7684\u624b\u6cd5\u300d\u3068\u306f\u3001\u6a39\u5f62\u56f3\u306e\u3088\u3046\u306a\u69cb\u9020\u3092\u6301\u305f\u306a\u3044\u30af\u30e9\u30b9\u30bf\u30fc\u306b\u5206\u985e\u3059\u308b\u624b\u6cd5\u3092\u3044\u3044\u3001\u3042\u3089\u304b\u3058\u3081\u6c7a\u3081\u305f\u30af\u30e9\u30b9\u30bf\u30fc\u6570\u306b\u5408\u308f\u305b\u3066\u4f3c\u3066\u3044\u308b\u8981\u7d20\u3092\u5206\u985e\u3057\u3066\u30af\u30e9\u30b9\u30bf\u30fc\u4f5c\u6210\u3092\u304a\u3053\u306a\u3044\u307e\u3059\u3002<\/p>\n<p>\u968e\u5c64\u7684\u624b\u6cd5\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u308b\u306e\u306f\u3001<span class=\"bold\">\u6a39\u5f62\u56f3\u306b\u3088\u3063\u3066\u8996\u899a\u7684\u306b\u3082\u5206\u304b\u308a\u3084\u3059\u3044\u5206\u6790\u30c7\u30fc\u30bf\u304c\u5f97\u3089\u308c\u308b\u3053\u3068<\/span>\u3067\u3059\u3002\u307e\u305f\u3001\u975e\u968e\u5c64\u7684\u624b\u6cd5\u3067\u306f\u968e\u5c64\u7684\u624b\u6cd5\u3088\u308a\u3082\u5c11\u306a\u3044\u8a08\u7b97\u91cf\u3067\u5206\u6790\u3067\u304d\u308b\u305f\u3081\u3001\u5927\u304d\u306a\u30c7\u30fc\u30bf\u3092\u6271\u3044\u3084\u3059\u3044\u3053\u3068\u304c\u30e1\u30ea\u30c3\u30c8\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<h3><span id=\"2\">\u9867\u5ba2\u5c5e\u6027\u306e\u5206\u6790\u624b\u6cd52\uff1a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/span><\/h3>\n<p>\u300c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u300d\u3068\u306f\u3001<span class=\"bold marker-under\">\u5c5e\u6027\u306e\u4f3c\u3066\u3044\u308b\u9867\u5ba2\u540c\u58eb\u3092\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3066\u5206\u6790\u3059\u308b\u624b\u6cd5<\/span>\u3067\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u5c5e\u6027\u3092\u3082\u3068\u306b\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n<ul class=\"bold\">\n<li>\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u5c5e\u6027\uff08\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u4f4f\u6240\u30fb\u8077\u696d\u306a\u3069\uff09<\/li>\n<li>\u884c\u52d5\u79d1\u5b66\u7684\u5c5e\u6027\uff08\u8cfc\u5165\u65e5\u30fb\u8cfc\u5165\u91d1\u984d\u30fb\u6765\u5e97\u983b\u5ea6\u306a\u3069\uff09<\/li>\n<li>\u5fc3\u7406\u7684\u5c5e\u6027\uff08\u8da3\u5473\u30fb\u751f\u6d3b\u30b9\u30bf\u30a4\u30eb\u30fb\u4fa1\u5024\u89b3\u306a\u3069\uff09<\/li>\n<\/ul>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u5c5e\u6027\u304c\u4f3c\u3066\u3044\u308b\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u305f\u3081<span class=\"bold\">\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3054\u3068\u306e\u30cb\u30fc\u30ba\u306b\u30de\u30c3\u30c1\u3059\u308b\u65bd\u7b56\u3092\u304a\u3053\u306a\u3044\u3084\u3059\u3044<\/span>\u70b9\u3067\u3059\u3002\u307e\u305f\u3001\u65bd\u7b56\u306e\u52b9\u679c\u691c\u8a3c\u3092\u3057\u3084\u3059\u3044\u3053\u3068\u3082\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3><span id=\"3RFM\">\u9867\u5ba2\u5c5e\u6027\u306e\u5206\u6790\u624b\u6cd53\uff1aRFM\u5206\u6790<\/span><\/h3>\n<p>\u300cRFM\u5206\u6790\u300d\u3068\u306f\u3001<span class=\"bold marker-under marker-under\">\u6700\u7d42\u8cfc\u5165\u304b\u3089\u306e\u65e5\u6570\uff08Recency\uff09\u30fb\u8cfc\u5165\u983b\u5ea6\uff08Frequency\uff09\u30fb\u8cfc\u5165\u7d2f\u8a08\u91d1\u984d\uff08Monetary\uff09\u306e3\u8981\u7d20\u3067\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u5206\u6790\u624b\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<p>RFM\u5206\u6790\u3067\u306f3\u3064\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u305f\u3042\u3068\u305d\u308c\u305e\u308c\u306e\u6570\u5024\u3092\u30b9\u30b3\u30a2\u5316\u3057\u3066\u512a\u826f\u9867\u5ba2\u3084\u65b0\u898f\u9867\u5ba2\u3001\u4f11\u7720\u9867\u5ba2\u306a\u3069\u306b\u5206\u985e\u3059\u308b\u306e\u304c\u57fa\u672c\u3067\u3059\u3002<span class=\"bold\">\u4e00\u4eba\u4e00\u4eba\u306e\u9867\u5ba2\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308b<\/span>\u305f\u3081\u3001\u8cfc\u5165\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u306b\u5411\u3051\u305f\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308b\u58f2\u4e0a\u30a2\u30c3\u30d7\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/whitepaper\/rfm-analysis-template?grid=media-erimake_kokyaku-zokusei-bunseki\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img decoding=\"async\" src=\"https:\/\/www.mapmarketing.co.jp\/wp\/wp-content\/uploads\/rfm-analysis-thumbnail.jpg\" width=\"600\" \/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u3010\u7121\u6599\u3011RFM\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8 | \u30de\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e <\/div>\r\n<div class=\"blog-card-excerpt\">RFM\u5206\u6790\u3068\u306f\u3001\u7279\u5b9a\u306e\u671f\u9593\u306b\u304a\u3044\u3066\u3001\u4ee5\u4e0b\u306e\u5207\u308a\u53e3\u3067\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002 \u6700\u7d42\u8cfc\u5165\u65e5\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570(<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div>\n<h3><span id=\"4-2\">\u9867\u5ba2\u5c5e\u6027\u306e\u5206\u6790\u624b\u6cd54\uff1a\u30c7\u30b7\u30eb\u5206\u6790<\/span><\/h3>\n<p>\u300c\u30c7\u30b7\u30eb\u5206\u6790\u300d\u3068\u306f\u3001<span class=\"bold marker-under\">\u9867\u5ba2\u306e\u8cfc\u5165\u91d1\u984d\u3092\u3082\u3068\u306b\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u3066\u3044\u304f\u5206\u6790\u624b\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<p>\u81ea\u793e\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u5168\u9867\u5ba2\u3092\u8cfc\u5165\u91d1\u984d\u306e\u9ad8\u3044\u9806\u304b\u308910\u7b49\u5206\u306b\u3057\u3066\u3044\u304d\u3001\u8cfc\u5165\u6bd4\u7387\u3084\u58f2\u4e0a\u9ad8\u306e\u69cb\u6210\u6bd4\u7387\u3092\u5404\u30e9\u30f3\u30af\u3067\u7b97\u51fa\u3057\u307e\u3059\u3002\u5168\u4f53\u306e\u8cfc\u8cb7\u91d1\u984d\u3068\u5404\u30e9\u30f3\u30af\u306e\u8cfc\u8cb7\u91d1\u984d\u306e\u5272\u5408\u304c\u53ef\u8996\u5316\u3067\u304d\u308b\u305f\u3081\u3001<span class=\"bold\">\u58f2\u4e0a\u6bd4\u7387\u304c\u5206\u304b\u308b\u307b\u304b\u3001\u4eca\u5f8c\u6ce8\u529b\u3059\u3079\u304d\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3092\u62bd\u51fa\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd<\/span>\u3067\u3059\u3002<\/p>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/whitepaper\/decyl-analysis-template?grid=media-erimake_kokyaku-zokusei-bunseki\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img decoding=\"async\" src=\"https:\/\/www.mapmarketing.co.jp\/wp\/wp-content\/uploads\/decyl-analysis-thumbnail.jpg\" width=\"600\" \/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u3010\u7121\u6599\u3011\u30c7\u30b7\u30eb\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8 | \u30de\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e <\/div>\r\n<div class=\"blog-card-excerpt\">\u8cfc\u8cb7\u5c65\u6b74\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u5168\u9867\u5ba2\u306e\u8cfc\u5165\u91d1\u984d\u3092\u9ad8\u3044\u9806\u306b10\u7b49\u5206\u3057\u3001\u5404\u30e9\u30f3\u30af\u306e\u8cfc\u5165\u6bd4\u7387\u3084\u58f2\u4e0a\u9ad8\u69cb\u6210\u6bd4\u3092\u7b97\u51fa\u3059\u308b\u5206\u6790\u65b9\u6cd5\u304c\u300c\u30c7\u30b7\u30eb\u5206\u6790\u300d\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u5168\u4f53\u306e\u8cfc\u8cb7\u2026<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div>\n<h2><span id=\"i-2\">\u9867\u5ba2\u5c5e\u6027\u5206\u6790\u306e\u52b9\u7387\u3092\u4e0a\u3052\u308b\u6ce8\u610f\u70b9<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2193\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/kokyaku-zokusi-bunseki03.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/kokyaku-zokusi-bunseki03.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/kokyaku-zokusi-bunseki03-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/kokyaku-zokusi-bunseki03-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/kokyaku-zokusi-bunseki03-350x235.jpg 350w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/07\/kokyaku-zokusi-bunseki03-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u3053\u3053\u304b\u3089\u306f\u9867\u5ba2\u5c5e\u6027\u306e\u5206\u6790\u3092\u52b9\u7387\u826f\u304f\u304a\u3053\u306a\u3046\u305f\u3081\u306e\u6ce8\u610f\u70b9\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u307e\u3059\u30023\u3064\u306e\u6ce8\u610f\u70b9\u3092\u62bc\u3055\u3048\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u306e\u5411\u4e0a\u306b\u3064\u306a\u3052\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"1-2\">\u9867\u5ba2\u5c5e\u6027\u5206\u6790\u306e\u6ce8\u610f\u70b91\uff1a\u7d50\u679c\u304c\u3076\u308c\u306a\u3044\u3088\u3046\u306b\u3001\u5206\u6790\u3057\u305f\u3044\u7406\u7531\u3084\u30b4\u30fc\u30eb\u3001\u5206\u6790\u306e\u30d5\u30ed\u30fc\u306a\u3069\u3092\u6c7a\u3081\u308b<\/span><\/h3>\n<p>\u9867\u5ba2\u5c5e\u6027\u3092\u5206\u6790\u3059\u308b\u5927\u524d\u63d0\u3068\u3057\u3066\u3001<span class=\"bold marker-under\">\u7d50\u679c\u304c\u3076\u308c\u308b\u306e\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u5206\u6790\u3059\u308b\u7406\u7531\u3084\u30b4\u30fc\u30eb\uff08\u76ee\u6a19\uff09\u3001\u5168\u4f53\u306e\u6d41\u308c\u3092\u6c7a\u3081\u3066\u304a\u304f<\/span>\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5206\u6790\u7d50\u679c\u306f\u982d\u306e\u4e2d\u3067\u6574\u7406\u3059\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u8a00\u8a9e\u5316\u3057\u3066\u30ec\u30dd\u30fc\u30c8\u306b\u8a18\u8f09\u3059\u308b\u3053\u3068\u3084\u5206\u6790\u306b\u95a2\u308f\u308b\u30e1\u30f3\u30d0\u30fc\u3068\u5171\u6709\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u307e\u305f\u3001\u4e00\u5ea6\u6c7a\u3081\u305f\u76ee\u6a19\u3092\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3059\u3053\u3068\u3082\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u5206\u6790\u30d5\u30ed\u30fc\u306b\u6cbf\u3063\u3066\u5230\u9054\u3057\u305f\u3044\u30b4\u30fc\u30eb\u3084\u7d50\u679c\u306b\u5408\u3063\u305f\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u304b\u3001\u9014\u4e2d\u3067\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"2-2\">\u9867\u5ba2\u5c5e\u6027\u5206\u6790\u306e\u6ce8\u610f\u70b92\uff1a\u9867\u5ba2\u5c5e\u6027\u306e\u53ce\u96c6\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3059\u308b<\/span><\/h3>\n<p>\u9867\u5ba2\u5c5e\u6027\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u306e\u306f\u3001<span class=\"bold marker-under\">\u9867\u5ba2\u60c5\u5831\u306e\u53ce\u96c6\u30b7\u30b9\u30c6\u30e0\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068<\/span>\u3067\u3059\u3002<\/p>\n<p>\u3088\u308a\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u6cbf\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u52b9\u7387\u7684\u306b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3067\u304d\u308b\u53d6\u308a\u7d44\u307f\u3092\u7d9a\u3051\u3066\u3001\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u52b9\u7387\u3088\u304f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b\u4f8b\u3068\u3057\u3066\u3001\u4f1a\u54e1\u767b\u9332\u5236\u5ea6\u3084\u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u6d3b\u7528\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u5b9f\u5e97\u982d\u3067\u306e\u63a5\u5ba2\u6642\u306b\u9867\u5ba2\u306e\u751f\u306e\u58f0\u304b\u3089\u5c5e\u6027\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3082\u4e00\u3064\u306e\u624b\u6bb5\u3067\u3059\u3002<\/p>\n<h3><span id=\"3\">\u9867\u5ba2\u5c5e\u6027\u5206\u6790\u306e\u6ce8\u610f\u70b93\uff1a\u8ab2\u984c\u3084\u554f\u984c\u70b9\u3092\u7d5e\u308a\u8fbc\u3093\u3067\u5206\u6790\u3059\u308b<\/span><\/h3>\n<p>\u96c6\u3081\u305f\u9867\u5ba2\u5c5e\u6027\u3092\u305f\u3060\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u3051\u3059\u308b\u306e\u3067\u306f\u306a\u304f<span class=\"bold 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id=\"i-3\">\u307e\u3068\u3081\uff1a\u9867\u5ba2\u5c5e\u6027\u3092\u5206\u6790\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u3092\u9ad8\u3081\u3088\u3046<\/span><\/h2>\n<ul class=\"bold\">\n<li>\u9867\u5ba2\u5c5e\u6027\u3092\u5206\u6790\u3059\u308b\u3068\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u304c\u63b4\u307f\u3084\u3059\u304f\u306a\u308b<\/li>\n<li>\u5206\u6790\u624b\u6cd5\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u3092\u9ad8\u3081\u3089\u308c\u308b<\/li>\n<li>\u5206\u6790\u306e\u76ee\u7684\u306f\u660e\u78ba\u306b\u3057\u3001\u52b9\u7387\u7684\u306b\u9867\u5ba2\u5c5e\u6027\u3092\u96c6\u3081\u308b\u5fc5\u8981\u304c\u3042\u308b<\/li>\n<\/ul>\n<p>\u9867\u5ba2\u5c5e\u6027\u306f\u9759\u7684\u5c5e\u6027\u3068\u52d5\u7684\u5c5e\u6027\u306b\u5206\u3051\u3089\u308c\u3001\u305d\u308c\u305e\u308c\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30af\u30e9\u30b9\u30bf\u30fc\u5206\u6790\u3084\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3001RFM\u5206\u6790\u3001\u30c7\u30b7\u30eb\u5206\u6790\u306a\u3069\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5206\u6790\u3059\u308b\u3068\u3001\u9867\u5ba2\u5c5e\u6027\u304c\u53ef\u8996\u5316\u3055\u308c\u3066\u9867\u5ba2\u4e00\u4eba\u4e00\u4eba\u306b\u5408\u3063\u305f\u65bd\u7b56\u3092\u8003\u3048\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u308c\u305e\u308c\u306e\u5206\u6790\u624b\u6cd5\u3092\u53d6\u308a\u5165\u308c\u308b\u969b\u306b\u306f\u3001\u5206\u6790\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u3066\u4eca\u5f8c\u306e\u65bd\u7b56\u3084\u6539\u5584\u306b\u3064\u306a\u3052\u3066\u3044\u304f\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-kokyaku-zokusei-bunseki\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_780x260.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/data-analysis\/\">\u30c7\u30fc\u30bf\u5206\u6790<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/kokyaku-zokusei\/\">\u9867\u5ba2\u5c5e\u6027<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u9867\u5ba2\u5c5e\u6027\u3068\u306f\u9867\u5ba2\u81ea\u8eab\u304c\u6301\u3063\u3066\u3044\u308b\u60c5\u5831\u3092\u6307\u3057\u307e\u3059\u3002\u9867\u5ba2\u5c5e\u6027\u304c\u660e\u78ba\u306b\u306a\u308b\u3068\u30cb\u30fc\u30ba\u3092\u3088\u308a\u7406\u89e3\u3057\u3084\u3059\u304f\u306a\u308a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8003\u3048\u308b\u969b\u306b\u7cbe\u5ea6\u3092\u9ad8\u3081\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002 \u672c\u8a18\u4e8b\u3067\u306f\u3001\u9867\u5ba2\u5c5e\u6027\u306e\u91cd\u8981\u6027\u3084\u5206\u6790\u65b9\u6cd5\u3001\u5206\u6790&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyaku-zokusei-bunseki\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":3,"featured_media":2195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6,4],"tags":[31,65],"class_list":["post-2192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bunseki-framework","category-customer-analysis","tag-data-analysis","tag-kokyaku-zokusei"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/2192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=2192"}],"version-history":[{"count":11,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/2192\/revisions"}],"predecessor-version":[{"id":4223,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/2192\/revisions\/4223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/2195"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=2192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=2192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=2192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}