{"id":1992,"date":"2022-06-21T09:30:46","date_gmt":"2022-06-21T00:30:46","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/?p=1992"},"modified":"2024-05-28T16:26:58","modified_gmt":"2024-05-28T07:26:58","slug":"shuukyaku-fure-muwa-ku","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki\/shuukyaku-fure-muwa-ku\/","title":{"rendered":"\u96c6\u5ba2\u65bd\u7b56\u306f\u73fe\u72b6\u6574\u7406\u304c\u91cd\u8981\uff01\u5206\u6790\u306b\u9069\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af4+1\u9078"},"content":{"rendered":"<p>\u96c6\u5ba2\u306e\u65bd\u7b56\u3092\u8003\u3048\u308b\u3046\u3048\u3067\u3001\u307e\u305a\u4f1a\u793e\u306e\u73fe\u72b6\u3084\u8ab2\u984c\u3092\u6d17\u3044\u51fa\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u6574\u7406\u3057\u305f\u3044\u60c5\u5831\u30fb\u72b6\u6cc1\u306b\u9069\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u308b\u5206\u6790\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u52b9\u7387\u3088\u304f\u73fe\u72b6\u3092\u5206\u6790\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u3084\u601d\u8003\u3092\u6574\u7406\u3057\u3066\u3001\u96c6\u5ba2\u306b\u5411\u3051\u305f\u6226\u7565\u3092\u8003\u3048\u3066\u3044\u304f\u3046\u3048\u3067\u306e\u57fa\u76e4\u3068\u3082\u3044\u3048\u307e\u3059\u3002<br \/>\n\u96c6\u5ba2\u306b\u52b9\u679c\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u77e5\u308a\u3001\u52b9\u7387\u3088\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u9032\u3081\u3066\u3044\u304d\u305f\u3044\u65b9\u306f\u305c\u3072\u3054\u7d39\u4ecb\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u307e\u305f\u3054\u7d39\u4ecb\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u4ee5\u4e0b\u306e\u30da\u30fc\u30b8\u3067\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u304c\u53ef\u80fd\u3067\u3059\u3002\u305c\u3072\u5b9f\u969b\u306b\u8a18\u5165\u3057\u306a\u304c\u3089\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u8eab\u306b\u7740\u3051\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u5e78\u3044\u3067\u3059\u3002<\/p>\n<p>\u3054\u7d39\u4ecb\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u8cc7\u6599\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089<br \/>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/whitepaper\/tenpo-shuukyaku-framework?grid=media-erimake_shuukyaku-fure-muwa-ku\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img decoding=\"async\" src=\"https:\/\/www.mapmarketing.co.jp\/wp\/wp-content\/uploads\/shuukyaku-fure-muwa-ku00.png\" width=\"600\" \/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u5e97\u8217\u96c6\u5ba2\u306b\u304a\u3059\u3059\u3081\u306e\u30ed\u30b8\u30c3\u30af\u6574\u7406\u7528\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af5\u9078 | \u30de\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e <\/div>\r\n<div class=\"blog-card-excerpt\">\u300c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300d\u3068\u306f\u3001\u81ea\u793e\u3084\u7af6\u5408\u3001\u5e02\u5834\u306a\u3069\u306e\u73fe\u72b6\u5206\u6790\u304b\u3089\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8003\u3048\u308b\u305f\u3081\u306b\u304a\u3053\u306a<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div><\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-shuukyaku-fure-muwa-ku\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_02_728x90.png\" alt=\"\u5546\u570f\u5206\u6790\u30c4\u30fc\u30eb\u3067\u5e02\u5834\u3092\u628a\u63e1\u3000\u8ca9\u4fc3\u30a8\u30ea\u30a2\u306e\u6700\u9069\u5316\u306b\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u601d\u8003\u306e\u6574\u7406\u306b\u5fc5\u8981\u4e0d\u53ef\u6b20<\/a><\/li><li><a href=\"#4\"><span class=\"toc_number toc_depth_1\">2<\/span> \u96c6\u5ba2\u529b\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af4\u9078<\/a><ul><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u2460\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc<\/a><\/li><li><a href=\"#MECE\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u2461MECE\uff08\u30df\u30c3\u30b7\u30fc\uff09<\/a><\/li><li><a href=\"#4C4P\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u24624C\u5206\u6790\u30684P\u5206\u6790<\/a><\/li><li><a href=\"#SWOTSWOT\"><span class=\"toc_number toc_depth_2\">2.4<\/span> \u2463SWOT\u5206\u6790\u30fb\u30af\u30ed\u30b9SWOT\u5206\u6790<\/a><\/li><\/ul><\/li><li><a href=\"#PDCA\"><span class=\"toc_number toc_depth_1\">3<\/span> \u96c6\u5ba2\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u305f\u3089PDCA\u3092\u56de\u305d\u3046<\/a><\/li><li><a href=\"#PDCA-2\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081\uff1a\u73fe\u72b6\u6574\u7406\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3066PDCA\u3092\u56de\u305d\u3046<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u601d\u8003\u306e\u6574\u7406\u306b\u5fc5\u8981\u4e0d\u53ef\u6b20<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2017\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/syuukyaku-hure-muwa-ku02.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/syuukyaku-hure-muwa-ku02.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/syuukyaku-hure-muwa-ku02-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/syuukyaku-hure-muwa-ku02-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/syuukyaku-hure-muwa-ku02-350x235.jpg 350w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/syuukyaku-hure-muwa-ku02-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u300c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300d\u3068\u306f\u3001<span class=\"bold marker-under\">\u81ea\u793e\u3084\u7af6\u5408\u3001\u5e02\u5834\u306a\u3069\u306e\u73fe\u72b6\u5206\u6790\u304b\u3089\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8003\u3048\u308b\u305f\u3081\u306b\u304a\u3053\u306a\u3046\u3082\u306e<\/span>\u3067\u3059\u3002\u305d\u306e\u307b\u304b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u601d\u8003\u306e\u6574\u7406\u3084\u30c1\u30fc\u30e0\u5185\u3067\u306e\u60c5\u5831\u5171\u6709\u3001\u8ab2\u984c\u306e\u62bd\u51fa\u306a\u3069\u306b\u3082\u6d3b\u7528\u3067\u304d\u3001\u696d\u52d9\u3092\u5186\u6ed1\u5316\u3059\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f1a\u793e\u5185\u306e\u4f1a\u8b70\u3084\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u306e\u3068\u304d\u306b\u767a\u751f\u3059\u308b\u300c\u8a71\u304c\u307e\u3068\u307e\u3089\u306a\u3044\u300d\u300c\u73fe\u72b6\u306b\u3064\u3044\u3066\u5171\u6709\u3067\u304d\u3066\u3044\u306a\u3044\u300d\u306a\u3069\u3001<span class=\"bold\">\u201c\u5171\u901a\u8a8d\u8b58\u304c\u5f62\u6210\u3067\u304d\u3066\u3044\u306a\u3044\u305f\u3081\u306b\u767a\u751f\u3059\u308b\u554f\u984c\u201d \u3092\u89e3\u6c7a\u3059\u308b<\/span>\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u3053\u3068\u304b\u3089\u3001\u96c6\u5ba2\u7387\u3092\u9ad8\u3081\u3066\u5229\u76ca\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u671b\u307e\u3057\u3044\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"4\">\u96c6\u5ba2\u529b\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af4\u9078<\/span><\/h2>\n<p>\u3067\u306f\u3001\u96c6\u5ba2\u529b\u3092\u9ad8\u3081\u3066\u3044\u304f\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u624b\u6cd5\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u52b9\u679c\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af4\u9078\u306b\u3064\u3044\u3066\u3001\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-2\">\u2460\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc<\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2019\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/06\/shuukyaku-fure-muwa-ku04.png\" alt=\"\" width=\"640\" height=\"427\" \/><br \/>\n\u300c\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u300d\u3068\u306f\u3001<span class=\"bold marker-under\">\u4e00\u3064\u306e\u7269\u4e8b\u3092\u6574\u7406\u30fb\u5206\u6790\u3057\u3066\u8ad6\u7406\u7684\u306b\u7269\u4e8b\u3092\u8003\u3048\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span>\u3067\u3059\u3002<br \/>\n\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u306b\u306f\u4ee5\u4e0b4\u3064\u306e\u5206\u985e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>What\u30c4\u30ea\u30fc\u2026\u8981\u7d20\u3054\u3068\u306b\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3059\u308b<\/li>\n<li>Why\u30c4\u30ea\u30fc\u2026\u554f\u984c\u306e\u539f\u56e0\u3092\u6d17\u3044\u51fa\u3059<\/li>\n<li>How\u30c4\u30ea\u30fc\u2026\u89e3\u6c7a\u7b56\u3092\u767a\u898b\u3059\u308b<\/li>\n<li>KPI\u30c4\u30ea\u30fc\u2026\u4eca\u5f8c\u306e\u76ee\u6a19\u8a2d\u5b9a\u306b\u4f7f\u3046<\/li>\n<\/ul>\n<p>\u304c\u3042\u308a\u307e\u3059\u3002\u4e2d\u3067\u3082Why\u30c4\u30ea\u30fc\u306f\u3001\u5e83\u3044\u8996\u91ce\u3067\u554f\u984c\u306e\u539f\u56e0\u3092\u63a2\u3057\u3066\u52b9\u7387\u7684\u306a\u89e3\u6c7a\u7b56\u3092\u5c0e\u3051\u308b\u3053\u3068\u304b\u3089\u3001\u96c6\u5ba2\u306b\u3064\u3044\u3066\u8003\u3048\u308b\u3068\u304d\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Excel\u3067\u5165\u529b\u3059\u308b\u5834\u5408\u3001\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u306f\u4ee5\u4e0b\u306e\u9806\u3067\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n<ol>\n<li>\u53d6\u308a\u4e0a\u3052\u308b\u4e8b\u67c4\u3092\u6c7a\u3081\u308b\uff08\u58f2\u4e0a\u6e1b\u5c11\u3001\u8cfc\u5165\u7387\u4f4e\u4e0b\u306a\u3069\uff09<\/li>\n<li>\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u306e\u4e00\u756a\u5de6\u306e\u30bb\u30eb\uff08A\u5217\uff09\u306b\u53d6\u308a\u4e0a\u3052\u308b\u4e8b\u67c4\u3092\u5165\u529b\u3059\u308b<\/li>\n<li>\u53d6\u308a\u4e0a\u3052\u308b\u4e8b\u67c4\u306b\u3064\u3044\u3066\u3001\u306a\u305c\u305d\u3046\u306a\u3063\u305f\u306e\u304b\u3092\u8003\u3048\u308b\uff08\u65b0\u898f\u9867\u5ba2\u4e0d\u8db3\u3001\u4fa1\u683c\u304c\u9ad8\u3044\u306a\u3069\uff09<\/li>\n<li>B\u5217\u306b\u30013\u3067\u8003\u3048\u305f\u7406\u7531\u3092\u5165\u529b\u3059\u308b<\/li>\n<li>3\u306e\u7406\u7531\u306b\u5bfe\u3059\u308b\u539f\u56e0\u3092C\u5217\u3001\u89e3\u6c7a\u7b56\u3092D\u5217\u306b\u5165\u529b\u3057\u3001\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u3092\u5b8c\u6210\u3055\u305b\u3066\u3044\u304f<\/li>\n<\/ol>\n<p>1\u3064\u306e\u554f\u984c\u3067\u3042\u3063\u3066\u3082\u3001\u305d\u306e\u539f\u56e0\u3092\u6df1\u6398\u308a\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u6d3e\u751f\u3059\u308b\u554f\u984c\u3082\u5206\u304b\u308a\u3001\u3088\u308a\u591a\u304f\u306e\u89e3\u6c7a\u7b56\u3092\u767a\u898b\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"MECE\">\u2461MECE\uff08\u30df\u30c3\u30b7\u30fc\uff09<\/span><\/h3>\n<p>\u300cMECE\uff08\u30df\u30c3\u30b7\u30fc\uff09\u300d\u306f\u8ad6\u7406\u7684\u601d\u8003\u3092\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001<span class=\"bold marker-under\">\u60c5\u5831\u306e\u629c\u3051\u3084\u91cd\u8907\u304c\u306a\u3044\u3088\u3046\u306b\u6574\u7406\u3059\u308b\u3046\u3048\u3067\u52b9\u679c\u7684<\/span>\u3067\u3059\u3002\u96c6\u5ba2\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u60c5\u5831\u3092\u7db2\u7f85\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304c\u3001MECE\u306f\u5206\u6790\u3059\u308b\u3079\u304d\u8981\u7d20\u3092\u6574\u7406\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u308b\u3053\u3068\u304c\u591a\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001MECE\u306e\u4ee3\u8868\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u3068\u3057\u3066\u300cAIDMA\u300d\u3068\u300c7S\u30e2\u30c7\u30eb\u300d\u306e2\u3064\u306b\u3064\u3044\u3066\u78ba\u8a8d\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>AIDMA\uff08\u30a2\u30a4\u30c9\u30de\uff09<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2022\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/06\/shuukyaku-fure-muwa-ku05.png\" alt=\"\" width=\"640\" height=\"427\" \/><\/p>\n<p>AIDMA\u3068\u306f\u3001<span class=\"bold\">\u6d88\u8cbb\u8005\u304c\u8cfc\u5165\u3059\u308b\u307e\u3067\u306e\u6d41\u308c\u3092\u6bb5\u968e\u5316\u3057\u305f\u3082\u306e<\/span>\u3067\u3059\u3002AIDMA\u306e\u5404\u30d5\u30a7\u30fc\u30ba\u306b\u9069\u3057\u305f\u6226\u7565\u3092\u8003\u3048\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u306b\u5c0e\u304d\u307e\u3059\u3002<\/p>\n<ol>\n<li>\u6ce8\u610f\uff08Attention\uff09<\/li>\n<li>\u95a2\u5fc3\uff08Interest\uff09<\/li>\n<li>\u6b32\u6c42\uff08Desire\uff09<\/li>\n<li>\u8a18\u61b6\uff08Memory\uff09<\/li>\n<li>\u884c\u52d5\uff08Action\uff09<\/li>\n<\/ol>\n<h4>7S\u30e2\u30c7\u30eb<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2023\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/syuukyaku-hure-muwa-ku06.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/syuukyaku-hure-muwa-ku06.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/syuukyaku-hure-muwa-ku06-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/syuukyaku-hure-muwa-ku06-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/syuukyaku-hure-muwa-ku06-350x235.jpg 350w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/syuukyaku-hure-muwa-ku06-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>7S\u30e2\u30c7\u30eb\u306f\u3001<span class=\"bold\">\u4f01\u696d\u306b\u304a\u3051\u308b7\u8981\u7d20\u306e\u95a2\u4fc2\u6027<\/span>\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u4eee\u306b\u3001\u4f01\u696d\u306e\u554f\u984c\u304c\u300c\u4eba\u6750\u300d\u306a\u3089\u3001\u7dda\u3067\u3064\u306a\u304c\u308c\u3066\u3044\u308b\u7d44\u7e54\u69cb\u9020\u3084\u6226\u7565\u30fb\u4fa1\u5024\u89b3\u306a\u3069\u306e\u8981\u7d20\u3082\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n7\u3064\u306e\u8981\u7d20\u306f\u300c\u30cf\u30fc\u30c9\u306e3S\uff08\u4e0a\u56f3\u306b\u304a\u3051\u308b\u30aa\u30ec\u30f3\u30b8\u306e\u8981\u7d20\uff09\u300d\u3068\u300c\u30bd\u30d5\u30c8\u306e4S\uff08\u7dd1\u306e\u8981\u7d20\uff09\u300d\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u30cf\u30fc\u30c9\u306e3S\u306f\u4ee5\u4e0b\u306e\u9805\u76ee\u3067\u3001\u6bd4\u8f03\u7684\u7c21\u5358\u306b\u5909\u66f4\u3067\u304d\u308b\u3053\u3068\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30b7\u30b9\u30c6\u30e0\uff08System\uff09<\/li>\n<li>\u6226\u7565\uff08Strategy\uff09<\/li>\n<li>\u7d44\u7e54\u69cb\u9020\uff08Structure\uff09<\/li>\n<\/ul>\n<p>\u4e00\u65b9\u3001\u6b21\u306b\u6319\u3052\u308b\u30bd\u30d5\u30c8\u306e4S\u306f\u5909\u66f4\u306b\u6642\u9593\u3092\u8981\u3059\u308b\u3053\u3068\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u4fa1\u5024\u89b3\uff08Shared Value\uff09<\/li>\n<li>\u7d4c\u55b6\u30b9\u30bf\u30a4\u30eb\uff08Style\uff09<\/li>\n<li>\u80fd\u529b\uff08Skills\uff09<\/li>\n<li>\u4eba\u6750\uff08Staff\uff09<\/li>\n<\/ul>\n<h3><span id=\"4C4P\">\u24624C\u5206\u6790\u30684P\u5206\u6790<\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2024\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/06\/shuukyaku-fure-muwa-ku07.png\" alt=\"\" width=\"640\" height=\"427\" \/><\/p>\n<p>\u300c4P\u5206\u6790\u300d\u306f\u81ea\u793e\u30fb\u58f2\u308a\u624b\u306e\u76ee\u7dda\u3067\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5206\u6790\u3057\u3001\u300c4C\u5206\u6790\u300d\u306f\u3001\u9867\u5ba2\u3067\u3042\u308b\u8cb7\u3044\u624b\u306e\u76ee\u7dda\u3067\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5206\u6790\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u60c5\u5831\u3092\u6574\u7406\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u201c\u5bfe\u201d\u3068\u306a\u308b\u9805\u76ee\u304c\u58f2\u308a\u624b\u3068\u8cb7\u3044\u624b\u306e\u76ee\u7dda\u304c\u305d\u308d\u3063\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<br \/>\n4C\u5206\u6790\u30684P\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f75\u305b\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001<span class=\"bold marker-under\">\u9867\u5ba2\u3068\u4f01\u696d\u305d\u308c\u305e\u308c\u306e\u8996\u70b9\u304b\u3089\u3042\u308b\u8981\u7d20\u306b\u3064\u3044\u3066\u306e\u5206\u6790\u3092\u884c\u3048\u308b<\/span>\u306e\u3067\u3059\u3002\u5206\u6790\u7d50\u679c\u304b\u3089\u4f55\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3057\u3001\u96c6\u5ba2\u306b\u843d\u3068\u3057\u8fbc\u3093\u3067\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>4C\u5206\u6790<\/h4>\n<p>4C\u5206\u6790\u3067\u306f\u3001\u4f01\u696d\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u9867\u5ba2\u306e\u8996\u70b9\u3067\u5206\u6790\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u4ee5\u4e0b\u306e4\u3064\u306e\u8981\u7d20\u306b\u3064\u3044\u3066\u8003\u3048\u3001\u5e38\u306b\u591a\u89d2\u7684\u306a\u8996\u70b9\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u3092\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>Customer Value\uff08\u9867\u5ba2\u304c\u611f\u3058\u308b\u4fa1\u5024\uff09<\/li>\n<li>Cost\uff08\u9867\u5ba2\u304c\u8ca0\u62c5\u3059\u308b\u6642\u9593\u3084\u8cbb\u7528\u3001\u8ca0\u62c5\uff09<\/li>\n<li>Convenience\uff08\u5229\u4fbf\u6027\u3001\u8cfc\u5165\u306e\u3057\u3084\u3059\u3055\uff09<\/li>\n<li>Communication\uff08\u9867\u5ba2\u3068\u306e\u9593\u306b\u751f\u307e\u308c\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09<\/li>\n<\/ul>\n<p>\u9867\u5ba2\u306e\u8996\u70b9\u304b\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8003\u3048\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u4f01\u696d\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3060\u3051\u3067\u306a\u304f\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u30e1\u30ea\u30c3\u30c8\u767a\u898b\u30fb\u4ed8\u52a0\u4fa1\u5024\u306e\u5275\u9020\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>4P\u5206\u6790<\/h4>\n<p>\u7d9a\u3044\u3066\u30014P\u5206\u6790\u3067\u306f\u4f01\u696d\u306e\u8996\u70b9\u304b\u3089\u4ee5\u4e0b\u306e\u8981\u7d20\u306b\u3064\u3044\u3066\u5206\u6790\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>Product\uff08\u5546\u54c1\u306e\u7279\u6027\uff09<\/li>\n<li>Price\uff08\u5546\u54c1\u306e\u4fa1\u683c\uff09<\/li>\n<li>Place\uff08\u5546\u54c1\u306e\u6d41\u901a\uff09<\/li>\n<li>Promotion\uff08\u5546\u54c1\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09<\/li>\n<\/ul>\n<p>\u4e0a\u8ff0\u3057\u305f 4C\u5206\u6790\u306e\u7d50\u679c\u3068\u4f75\u305b\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001<\/p>\n<ul>\n<li>\u73fe\u5728\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u6027\u304c\u9867\u5ba2\u306b\u5bc4\u308a\u6dfb\u3063\u3066\u3044\u308b\u304b\uff08\u5546\u54c1\u306e\u30d6\u30e9\u30f3\u30c9\u68c4\u640d\u3001\u96e2\u53cd\u8981\u56e0\uff09<\/li>\n<li>\u4fa1\u683c\u8a2d\u5b9a\u306f\u9867\u5ba2\u306e\u624b\u304c\u5c4a\u304f\u8ca9\u58f2\u4fa1\u683c\u306b\u306a\u3063\u3066\u3044\u308b\u304b<\/li>\n<li>\u8cfc\u5165\u3092\u3042\u304d\u3089\u3081\u308b\u3088\u3046\u306a\u963b\u5bb3\u8981\u56e0\u304c\u3001\u6d41\u901a\u624b\u6cd5\u4e0a\u3067\u53d6\u3089\u308c\u3066\u3044\u306a\u3044\u304b<\/li>\n<li>\u8ca9\u4fc3\u65bd\u7b56\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306b\u5c4a\u3044\u3066\u3044\u308b\u304b<\/li>\n<\/ul>\n<p>\u306a\u3069\u304c\u30c1\u30a7\u30c3\u30af\u3067\u304d\u308b\u305f\u3081\u3001\u4f01\u696d\u6d3b\u52d5\u3092\u898b\u76f4\u3059\u5927\u304d\u306a\u30b5\u30dd\u30fc\u30c8\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"SWOTSWOT\">\u2463SWOT\u5206\u6790\u30fb\u30af\u30ed\u30b9SWOT\u5206\u6790<\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2025\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/06\/shuukyaku-fure-muwa-ku08.png\" alt=\"\" width=\"640\" height=\"427\" \/><\/p>\n<p>\u300cSWOT\uff08\u30b9\u30a6\u30a9\u30c3\u30c8\uff09\u5206\u6790\u300d\u3068\u306f\u3001<span class=\"bold marker-under\">\u5185\u90e8\u74b0\u5883\u30fb\u5916\u90e8\u74b0\u5883\u306b\u3064\u3044\u3066\u30d7\u30e9\u30b9\u8981\u56e0\u3068\u30de\u30a4\u30ca\u30b9\u8981\u56e0\u306b\u5206\u3051\u305f\u4ee5\u4e0b\u306e4\u3064\u306e\u8981\u7d20\u3067\u5206\u6790<\/span>\u3057\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u306b\u3064\u306a\u3052\u3066\u3044\u304f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u5f37\u307f\uff08Strength\uff09\uff1a\u5185\u90e8\u74b0\u5883\u306e\u30d7\u30e9\u30b9\u8981\u56e0<\/li>\n<li>\u5f31\u307f\uff08Weakness\uff09\uff1a\u5185\u90e8\u74b0\u5883\u306e\u30de\u30a4\u30ca\u30b9\u8981\u56e0<\/li>\n<li>\u6a5f\u4f1a\uff08Opportunity\uff09\uff1a\u5916\u90e8\u74b0\u5883\u306e\u30d7\u30e9\u30b9\u8981\u56e0<\/li>\n<li>\u8105\u5a01\uff08Threat\uff09\uff1a\u5916\u90e8\u74b0\u5883\u306e\u30de\u30a4\u30ca\u30b9\u8981\u56e0<\/li>\n<\/ul>\n<p>\u305d\u3057\u3066\u3001SWOT\u5206\u6790\u306e4\u8981\u7d20\u3092\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u639b\u3051\u5408\u308f\u305b\u3066\u304a\u3053\u306a\u3046\u5206\u6790\u3092\u3001\u300c\u30af\u30ed\u30b9SWOT\u5206\u6790\u300d\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u5f37\u307f\u00d7\u6a5f\u4f1a\uff08SO\u6226\u7565\uff09\uff1a\u7a4d\u6975\u7684\u306b\u30c1\u30e3\u30ec\u30f3\u30b8<\/li>\n<li>\u5f31\u307f\u00d7\u6a5f\u4f1a\uff08WO\u6226\u7565\uff09\uff1a\u5f31\u307f\u3092\u88dc\u5f37\u30fb\u514b\u670d\u3057\u3066\u3001\u30c1\u30e3\u30ec\u30f3\u30b8<\/li>\n<li>\u5f37\u307f\u00d7\u8105\u5a01\uff08ST\u6226\u7565\uff09\uff1a\u5f37\u307f\u3092\u751f\u304b\u3057\u3064\u3064\u3001\u8105\u5a01\u306b\u5099\u3048\u3001\u4e57\u308a\u5207\u308b<\/li>\n<li>\u5f31\u307f\u00d7\u8105\u5a01\uff08WT\u6226\u7565\uff09\uff1a\u64a4\u9000\u3082\u8996\u91ce\u306b\u5165\u308c\u3001\u8105\u5a01\u306e\u5f71\u97ff\u3092\u6700\u5c0f\u9650\u306b\u3059\u308b<\/li>\n<\/ul>\n<p>SWOT\u5206\u6790\u30fb\u30af\u30ed\u30b9SWOT\u5206\u6790\u306b\u3088\u3063\u3066\u81ea\u793e\u306e\u5185\u5916\u7684\u74b0\u5883\u3092\u6d17\u3044\u51fa\u3059\u3053\u3068\u3067\u3001\u7acb\u3061\u4f4d\u7f6e\u3092\u6574\u7406\u3057\u3001\u96c6\u5ba2\u65bd\u7b56\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u89e3\u6c7a\u3059\u3079\u304d\u8ab2\u984c\u3092\u6a21\u7d22\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><span id=\"PDCA\">\u96c6\u5ba2\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u305f\u3089PDCA\u3092\u56de\u305d\u3046<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2018\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/syuukyaku-hure-muwa-ku03.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/syuukyaku-hure-muwa-ku03.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/syuukyaku-hure-muwa-ku03-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/syuukyaku-hure-muwa-ku03-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/syuukyaku-hure-muwa-ku03-350x235.jpg 350w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/syuukyaku-hure-muwa-ku03-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u73fe\u72b6\u5206\u6790\u306b\u52a0\u3048\u3066\u3001\u5b9f\u884c\u3068\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059PDCA\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u300cPDCA\u300d\u3068\u306f\u300cPlan\uff08\u8a08\u753b\uff09\u30fbDo\uff08\u5b9f\u884c\uff09\u30fbCheck\uff08\u8a55\u4fa1\uff09\u30fbAction\uff08\u6539\u5584\uff09\u300d\u306e\u9806\u3067\u8a08\u753b\u304b\u3089\u6539\u5584\u307e\u3067\u3092\u7e70\u308a\u8fd4\u3059\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<p>\u3055\u307e\u3056\u307e\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u57fa\u3065\u3044\u3066\u5206\u6790\u3084\u65bd\u7b56\u3092\u304a\u3053\u306a\u3063\u305f\u969b\u306b\u306f\u3001<span class=\"bold\">PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u3066\u65bd\u7b56\u306e\u7d50\u679c\u3084\u6539\u5584\u6848\u306b\u3064\u3044\u3066\u90fd\u5ea6\u5206\u6790\u3057\u305d\u306e\u5f8c\u306e\u884c\u52d5\u306b\u751f\u304b\u3057\u3066<\/span>\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2><span id=\"PDCA-2\">\u307e\u3068\u3081\uff1a\u73fe\u72b6\u6574\u7406\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3066PDCA\u3092\u56de\u305d\u3046<\/span><\/h2>\n<ul>\n<li>\u601d\u8003\u306e\u6574\u7406\u3084\u5229\u76ca\u306e\u5411\u4e0a\u306b\u304a\u3044\u3066\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u3079\u304d<\/li>\n<li>\u96c6\u5ba2\u529b\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f4\u7a2e\u985e\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u6709\u52b9<\/li>\n<li>\u73fe\u72b6\u3092\u5206\u6790\u3057\u306a\u304c\u3089PDCA\u3092\u56de\u3059\u3053\u3068\u3082\u30dd\u30a4\u30f3\u30c8<\/li>\n<\/ul>\n<p>\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5b9f\u884c\u3057\u3066\u3044\u304f\u305f\u3081\u306b\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<p>4\u7a2e\u985e\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u73fe\u72b6\u5206\u6790\u3059\u308b\u3053\u3068\u306b\u52a0\u3048\u3001PDCA\u3092\u56de\u3057\u3066\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8003\u3048\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-shuukyaku-fure-muwa-ku\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_02_780x260.png\" alt=\"\u5546\u570f\u5206\u6790\u30c4\u30fc\u30eb\u3067\u5e02\u5834\u3092\u628a\u63e1\u3000\u8ca9\u4fc3\u30a8\u30ea\u30a2\u306e\u6700\u9069\u5316\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/framework\/\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u96c6\u5ba2\u306e\u65bd\u7b56\u3092\u8003\u3048\u308b\u3046\u3048\u3067\u3001\u307e\u305a\u4f1a\u793e\u306e\u73fe\u72b6\u3084\u8ab2\u984c\u3092\u6d17\u3044\u51fa\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u6574\u7406\u3057\u305f\u3044\u60c5\u5831\u30fb\u72b6\u6cc1\u306b\u9069\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3088\u308b\u5206\u6790\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002 \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u52b9\u7387\u3088\u304f\u73fe\u72b6\u3092\u5206\u6790\u3067\u304d\u308b\u3060\u3051&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki\/shuukyaku-fure-muwa-ku\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":3,"featured_media":2016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2,6],"tags":[62],"class_list":["post-1992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-areamarketing","category-bunseki-framework","tag-framework"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/1992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=1992"}],"version-history":[{"count":9,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/1992\/revisions"}],"predecessor-version":[{"id":4160,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/1992\/revisions\/4160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/2016"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=1992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=1992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=1992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}