{"id":1974,"date":"2022-06-02T10:00:45","date_gmt":"2022-06-02T01:00:45","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/?p=1974"},"modified":"2024-05-28T15:54:02","modified_gmt":"2024-05-28T06:54:02","slug":"pos-de-ta-bunseki","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/pos-de-ta-bunseki\/","title":{"rendered":"POS\u30c7\u30fc\u30bf\u3092\u6d3b\u304b\u305b\u308b\u5206\u6790\u624b\u6cd5\u3068\u306f\uff1f\u30e1\u30b8\u30e3\u30fc\u306a4\u7a2e\u985e\u3092\u7d39\u4ecb\u3057\u307e\u3059"},"content":{"rendered":"<ul>\n<li>\u300cPOS\u30b7\u30b9\u30c6\u30e0\u306b\u3064\u3044\u3066\u3001\u805e\u3044\u305f\u3053\u3068\u306f\u3042\u308b\u3051\u3069\u6d3b\u7528\u65b9\u6cd5\u304c\u5206\u304b\u3089\u306a\u3044\u300d<\/li>\n<li>\u300cPOS\u30c7\u30fc\u30bf\u3092\u3069\u3046\u3084\u3063\u3066\u5206\u6790\u3057\u305f\u3089\u3044\u3044\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u300d<\/li>\n<\/ul>\n<p>\u5e97\u8217\u904b\u55b6\u3092\u3057\u3066\u3044\u308b\u65b9\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u60a9\u307f\u3092\u62b1\u3048\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p><span class=\"bold marker-under\">POS\u306f\u58f2\u4e0a\u7ba1\u7406\u3092\u52b9\u7387\u7684\u306b\u304a\u3053\u306a\u3048\u308b\u30b7\u30b9\u30c6\u30e0<\/span>\u3067\u3042\u308a\u3001\u6b63\u3057\u3044\u77e5\u8b58\u3092\u6301\u3063\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u5e97\u8217\u306e\u904b\u55b6\u306b\u6d3b\u304b\u305b\u307e\u3059\u3002\u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306fPOS\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3068\u304d\u306b\u4f7f\u3048\u308b\u5206\u6790\u624b\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3059\u308b\u306e\u3067\u3001\u5e97\u8217\u306e\u58f2\u4e0a\u7ba1\u7406\u3084\u4e8b\u696d\u62e1\u5927\u306e\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-pos-de-ta-bunseki\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_728x90.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#POS\"><span class=\"toc_number toc_depth_1\">1<\/span> POS\u30c7\u30fc\u30bf\u306f\u300c\u5546\u54c1\u304c\u58f2\u308c\u305f\u300d\u3053\u3068\u3092\u793a\u3059<\/a><\/li><li><a href=\"#POS4\"><span class=\"toc_number toc_depth_1\">2<\/span> POS\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3067\u304d\u308b\u5206\u6790\u624b\u6cd54\u9078<\/a><ul><li><a href=\"#ABC\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u5206\u6790\u624b\u6cd5\u2460ABC\u5206\u6790<\/a><\/li><li><a href=\"#RFM\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u5206\u6790\u624b\u6cd5\u2461RFM\u5206\u6790<\/a><\/li><li><a href=\"#i\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u5206\u6790\u624b\u6cd5\u2462\u30c8\u30ec\u30f3\u30c9\u5206\u6790<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">2.4<\/span> \u5206\u6790\u624b\u6cd5\u2463\u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790<\/a><\/li><\/ul><\/li><li><a href=\"#POSUP\"><span class=\"toc_number toc_depth_1\">3<\/span> POS\u30c7\u30fc\u30bf\u3068\u4ed6\u306e\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u7cbe\u5ea6UP\uff01<\/a><\/li><li><a href=\"#POS-2\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081\uff1a\u5206\u6790\u624b\u6cd5\u3068\u4ed6\u306e\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u3066POS\u30c7\u30fc\u30bf\u3092\u4e0a\u624b\u306b\u6d3b\u7528\u3057\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2><span id=\"POS\">POS\u30c7\u30fc\u30bf\u306f\u300c\u5546\u54c1\u304c\u58f2\u308c\u305f\u300d\u3053\u3068\u3092\u793a\u3059<\/span><\/h2>\n<p>POS\u306f\u300cPoint Of Sales\u300d\u306e\u7565\u3067\u3001\u5546\u54c1\u304c\u58f2\u308c\u305f\u6642\u70b9\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3064\u307e\u308aPOS\u30c7\u30fc\u30bf\u3068\u306f\u3001<span class=\"bold marker-under\">\u300c\u5546\u54c1\u304c\u30ec\u30b8\u3092\u901a\u904e\u3057\u305f\u6bb5\u968e\u306e\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b\u30b7\u30b9\u30c6\u30e0\u300d<\/span>\u306e\u3053\u3068\u3002POS\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b\u305f\u3081\u306b\u306f\u3001POS\u5bfe\u5fdc\u30ec\u30b8\u306e\u5c0e\u5165\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u5546\u54c1\u304c\u30ec\u30b8\u3092\u901a\u3063\u305f\u3068\u304d\u306b\u96c6\u8a08\u3067\u304d\u308bPOS\u30c7\u30fc\u30bf\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u5546\u54c1\u306e\u540d\u79f0<\/li>\n<li>\u5546\u54c1\u304c\u58f2\u308c\u305f\u65e5\u4ed8\u3084\u6642\u9593<\/li>\n<li>\u58f2\u308c\u305f\u5546\u54c1\u306e\u500b\u6570<\/li>\n<li>\u58f2\u308c\u305f\u5546\u54c1\u306e\u4fa1\u683c<\/li>\n<li>\u5546\u54c1\u3092\u58f2\u3063\u305f\u5e97\u8217<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u60c5\u5831\u3092\u5373\u5ea7\u306b\u53ce\u96c6\u3057\u3001\u5206\u6790\u3067\u304d\u308b\u30c7\u30fc\u30bf\u3068\u3059\u308b\u306e\u304cPOS\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u9867\u5ba2\u60c5\u5831\u306e\u7ba1\u7406\u6a5f\u80fd\u3092\u5099\u3048\u305fPOS\u30b7\u30b9\u30c6\u30e0\u3067\u3042\u308c\u3070\u3001\u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u3084\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u30fb\u30d0\u30fc\u30b3\u30fc\u30c9\u6c7a\u6e08\u3068\u306e\u9023\u643a\u306b\u3088\u3063\u3066\u3001<span class=\"bold marker-under\">\u8cfc\u5165\u8005\u306e\u6027\u5225\u3084\u5e74\u9f62\u5c64\u306a\u3069\u3082\u96c6\u8a08<\/span>\u3067\u304d\u307e\u3059\u3002<br \/>\n\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u58f2\u308c\u7b4b\u5546\u54c1\u3092\u628a\u63e1\u3057\u3001\u512a\u826f\u9867\u5ba2\u306e\u5206\u6790\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"POS4\">POS\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3067\u304d\u308b\u5206\u6790\u624b\u6cd54\u9078<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1995\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/pos-de-ta-bunseki02.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/pos-de-ta-bunseki02.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/pos-de-ta-bunseki02-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/pos-de-ta-bunseki02-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/pos-de-ta-bunseki02-350x235.jpg 350w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/pos-de-ta-bunseki02-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u3067\u306f\u3001POS\u30b7\u30b9\u30c6\u30e0\u306b\u3088\u3063\u3066\u96c6\u8a08\u3057\u305f\u58f2\u4e0a\u30c7\u30fc\u30bf\u306f\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u6d3b\u7528\u3057\u305f\u3089\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u3053\u3067\u306f<span class=\"bold\">4\u7a2e\u985e\u306e\u5206\u6790\u624b\u6cd5(ABC\u5206\u6790\u30fbRFM\u5206\u6790\u30fb\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u30fb\u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790)<\/span>\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002POS\u30c7\u30fc\u30bf\u306e\u5206\u6790\u624b\u6cd5\u306b\u3064\u3044\u3066\u7406\u89e3\u3057\u3001\u5e97\u8217\u904b\u55b6\u306b\u304a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3092\u9ad8\u3081\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"ABC\">\u5206\u6790\u624b\u6cd5\u2460ABC\u5206\u6790<\/span><\/h3>\n<p>\u300cABC\u5206\u6790\u300d\u3068\u306f\u96c6\u3081\u305f\u30c7\u30fc\u30bf\u3092\u512a\u5148\u5ea6\u3067\u5206\u985e\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>ABC\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u3067\u3001<span class=\"bold marker-under\">\u8907\u6570\u306e\u5546\u54c1\u304b\u3089\u512a\u5148\u3059\u3079\u304d\u5546\u54c1\u304c\u53ef\u8996\u5316<\/span>\u3055\u308c\u3001\u5728\u5eab\u7ba1\u7406\u3092\u5186\u6ed1\u5316\u3055\u305b\u305f\u308a\u8ca9\u58f2\u52b9\u7387\u306e\u5411\u4e0a\u306b\u7e4b\u304c\u308a\u58f2\u4e0a\u30a2\u30c3\u30d7\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002POS\u30c7\u30fc\u30bf\u3092ABC\u5206\u6790\u306b\u6d3b\u7528\u3059\u308b\u5834\u5408\u306f\u3001\u4ee5\u4e0b\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u512a\u5148\u5ea6\u3092\u6c7a\u3081\u3066\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u58f2\u4e0a\u91d1\u984d<\/li>\n<li>\u69cb\u6210\u6bd4<\/li>\n<li>\u7d2f\u8a08\u69cb\u6210\u6bd4<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u60c5\u5831\u304b\u3089\u5546\u54c1\u3092A\u30fbB\u30fbC\u306e3\u30e9\u30f3\u30af\u306b\u5206\u3051\u308b\u3053\u3068\u3067\u3001\u58f2\u308c\u884c\u304d\u304c\u826f\u3051\u308c\u3070\u767a\u6ce8\u6570\u3092\u5897\u3084\u3057\u305f\u308a\u3001\u58f2\u308c\u884c\u304d\u304c\u60aa\u3044\u5834\u5408\u306f\u767a\u6ce8\u3092\u30b9\u30c8\u30c3\u30d7\u3057\u305f\u308a\u3059\u308b\u306a\u3069\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u5728\u5eab\u7ba1\u7406\u304c\u53ef\u80fd\u3067\u3059\u3002<br \/>\n\u3061\u306a\u307f\u306b\u5c0f\u58f2\u30fb\u6d41\u901a\u696d\u754c\u3067\u306f\u3001<span class=\"bold\">\u58f2\u308c\u884c\u304d\u304c\u826f\u3044\u3053\u3068\u3092\u300c\u58f2\u308c\u7b4b\u300d\u3001\u58f2\u308c\u884c\u304d\u304c\u60aa\u3044\u3053\u3068\u3092\u300c\u6b7b\u306b\u7b4b\u300d\u3068\u3044\u3046<\/span>\u305f\u3081\u3001\u899a\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/whitepaper\/kurosu-abc-bunseki-template?grid=media-erimake_pos-de-ta-bunseki\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img decoding=\"async\" src=\"https:\/\/www.mapmarketing.co.jp\/wp\/wp-content\/uploads\/7230ca6d96a3225f3e1330db876c5e66.png\" width=\"600\" \/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u3010\u7121\u6599\u3011\u30af\u30ed\u30b9ABC\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8 | \u30de\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e <\/div>\r\n<div class=\"blog-card-excerpt\">\u58f2\u4e0a\u5206\u6790\u306f\u300c\u3069\u306e\u5546\u54c1\u304c\u58f2\u308c\u305f\u304b\u300d\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u81ea\u5e97\u8217\u306e\u5229\u76ca\u306b\u76f4\u7d50\u3059\u308b\u300c\u7c97\u5229\u984d\u300d\u306e\u9ad8\u3044\u5546\u54c1\u304c\u304d\u3061\u3093\u3068\u58f2\u308c\u3066\u3044\u308b\u304b\u3001\u7c97\u5229\u984d\u306e\u4f4e\u3044\u5546\u54c1\u3070\u304b\u308a\u304c\u58f2\u308c\u3066\u306f\u3044\u306a\u3044\u2026<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div>\n<h3><span id=\"RFM\">\u5206\u6790\u624b\u6cd5\u2461RFM\u5206\u6790<\/span><\/h3>\n<p>\u300cRFM\u5206\u6790\u300d\u3068\u306f\u3001\u9867\u5ba2\u3092\u4ee5\u4e0b\u306e3\u8981\u7d20\u3054\u3068\u306b\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u8cfc\u5165\u65e5\uff08Recency\uff09\uff1a\u3044\u3064\u8cfc\u5165\u3057\u305f\u306e\u304b\uff08\u8cfc\u5165\u65e5\u304c\u6700\u8fd1\u306e\u9867\u5ba2\u304b\u3089\u5206\u3051\u308b\uff09<\/li>\n<li>\u8cfc\u5165\u983b\u5ea6\uff08Frequency\uff09\uff1a\u8cfc\u5165\u983b\u5ea6\u306e\u591a\u3055\uff08\u983b\u5ea6\u306e\u591a\u3044\u9867\u5ba2\u304b\u3089\u5206\u3051\u308b\uff09<\/li>\n<li>\u8cfc\u5165\u91d1\u984d\uff08Monetary\uff09\uff1a\u3044\u304f\u3089\u8cfc\u5165\u3057\u305f\u304b\uff08\u91d1\u984d\u306e\u9ad8\u3044\u9867\u5ba2\u304b\u3089\u5206\u3051\u308b\uff09<\/li>\n<\/ul>\n<p>RFM\u5206\u6790\u306e\u52b9\u679c\u306f\u3001<span class=\"bold marker-under\">\u9867\u5ba2\u306e\u30b0\u30eb\u30fc\u30d4\u30f3\u30b0\u306b\u3088\u3063\u3066\u305d\u308c\u305e\u308c\u306b\u5408\u3063\u305f\u8ca9\u4fc3\u65bd\u7b56\u3092\u8003\u3048\u3089\u308c\u308b<\/span>\u3088\u3046\u306b\u306a\u308b\u3053\u3068\u3067\u3059\u3002\u305d\u306e\u7d50\u679c\u3088\u308a\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u30de\u30c3\u30c1\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u304a\u3053\u306a\u3044\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>RFM\u5206\u6790\u306e\u5206\u985e\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u304c3\u301c5\u9805\u76ee\u306b\u5206\u3051\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u9805\u76ee\u3067\u9867\u5ba2\u3092\u5206\u985e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u512a\u826f\u9867\u5ba2<\/li>\n<li>\u4e00\u822c\u30fb\u5b89\u5b9a\u9867\u5ba2<\/li>\n<li>\u898b\u8fbc\u307f\u9867\u5ba2<\/li>\n<li>\u65b0\u898f\u9867\u5ba2<\/li>\n<li>\u96e2\u53cd\u9867\u5ba2<\/li>\n<\/ul>\n<p>RFM\u306e3\u8981\u7d20\u304b\u3089\u3001\u8cfc\u5165\u983b\u5ea6\u3068\u8cfc\u5165\u91d1\u984d\u306e\u4e21\u65b9\u304c\u9ad8\u3044\u9867\u5ba2\u306f\u300c\u512a\u826f\u9867\u5ba2\u300d\u3001\u8cfc\u5165\u983b\u5ea6\u3068\u8cfc\u5165\u91d1\u984d\u304c\u5e73\u5747\u7684\u306a\u9867\u5ba2\u306f\u300c\u4e00\u822c\u30fb\u5b89\u5b9a\u9867\u5ba2\u300d\u3068\u3044\u3046\u5177\u5408\u306b\u5206\u985e\u3067\u304d\u307e\u3059\u3002<\/p>\n\r\n<div class=\"blog-card\">\r\n<a href=\"https:\/\/www.mapmarketing.co.jp\/whitepaper\/rfm-analysis-template?grid=media-erimake_pos-de-ta-bunseki\" target=\"_blank\">\r\n<div class=\"blog-card-thumbnail\"><img decoding=\"async\" src=\"https:\/\/www.mapmarketing.co.jp\/wp\/wp-content\/uploads\/rfm-analysis-thumbnail.jpg\" width=\"600\" \/><\/div>\r\n<div class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u3010\u7121\u6599\u3011RFM\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8 | \u30de\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e <\/div>\r\n<div class=\"blog-card-excerpt\">RFM\u5206\u6790\u3068\u306f\u3001\u7279\u5b9a\u306e\u671f\u9593\u306b\u304a\u3044\u3066\u3001\u4ee5\u4e0b\u306e\u5207\u308a\u53e3\u3067\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002 \u6700\u7d42\u8cfc\u5165\u65e5\u304b\u3089\u306e\u7d4c\u904e\u65e5\u6570(<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div>\n<h3><span id=\"i\">\u5206\u6790\u624b\u6cd5\u2462\u30c8\u30ec\u30f3\u30c9\u5206\u6790<\/span><\/h3>\n<p>\u300c\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u300d\u3068\u306f\u5546\u54c1\u306e\u8ca9\u58f2\u5b9f\u7e3e\u3092\u6642\u671f\u3054\u3068\u306b\u5206\u985e\u3057\u3001<span class=\"bold marker-under\">\u5e74\u9593\u3067\u5546\u54c1\u304c\u58f2\u308c\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5<\/span>\u3067\u3059\u3002\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u3067\u5546\u54c1\u3054\u3068\u306e\u6700\u9069\u306a\u8ca9\u58f2\u6642\u671f\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u4ed5\u5165\u304b\u3089\u8ca9\u58f2\u307e\u3067\u306e\u5728\u5eab\u7ba1\u7406\u306e\u52b9\u7387\u304c\u826f\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u306f\u4ee5\u4e0b\u306e\u8981\u7d20\u3092\u3082\u3068\u306b\u304a\u3053\u306a\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u5546\u54c1\u304c\u58f2\u308c\u305f\u6642\u671f<\/li>\n<li>\u5546\u54c1\u3054\u3068\u306e\u8ca9\u58f2\u500b\u6570<\/li>\n<\/ul>\n<p>\u4f8b\u3048\u3070\u3001\u30a2\u30a4\u30b9\u3084\u30b9\u30dd\u30fc\u30c4\u30c9\u30ea\u30f3\u30af\u306a\u3069\u306f\u590f\u306b\u3088\u304f\u58f2\u308c\u307e\u3059\u304c\u3001\u51ac\u3082\u58f2\u308c\u308b\u304b\u3068\u3044\u3046\u3068\u3001\u5fc5\u305a\u3057\u3082\u305d\u3046\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3088\u306d\u3002\u9006\u306b\u3001\u304a\u3067\u3093\u3084\u4e2d\u83ef\u307e\u3093\u306a\u3069\u306f\u51ac\u306b\u3088\u304f\u58f2\u308c\u308b\u5546\u54c1\u3067\u3042\u308a\u3001\u590f\u306b\u8ca9\u58f2\u3057\u3066\u3044\u3066\u3082\u58f2\u4e0a\u306f\u3042\u307e\u308a\u898b\u8fbc\u3081\u306a\u3044\u3067\u3057\u3087\u3046\u3002<br \/>\n\u3053\u306e\u3088\u3046\u306a\u5546\u54c1\u3092\u306f\u3058\u3081\u3001<span class=\"bold\">\u30b7\u30fc\u30ba\u30f3\u3054\u3068\u306b\u58f2\u4e0a\u304c\u5909\u52d5\u3059\u308b\u5546\u54c1\u306b\u3064\u3044\u3066\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u3067\u6700\u9069\u306a\u8ca9\u58f2\u6642\u671f\u3092\u898b\u6975\u3081\u308b<\/span>\u3053\u3068\u3067\u3001\u3088\u308a\u9867\u5ba2\u306e\u6c42\u3081\u308b\u5546\u54c1\u8ca9\u58f2\u3078\u3068\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-2\">\u5206\u6790\u624b\u6cd5\u2463\u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790<\/span><\/h3>\n<p>\u300c\u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790\u300d\u3068\u306f\u3001<span class=\"bold marker-under\">\u8cb7\u3044\u7269\u304b\u3054\u306e\u4e2d\u8eab\u304b\u3089\u9867\u5ba2\u306e\u8cfc\u8cb7\u50be\u5411\u3092\u628a\u63e1\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3059\u308b<\/span>\u5206\u6790\u624b\u6cd5\u306e\u3053\u3068\u3002\u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u3068\u3001\u5546\u54c1\u3054\u3068\u306e\u58f2\u4e0a\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306a\u304f\u3001\u3069\u306e\u5546\u54c1\u304c\u4e00\u7dd2\u306b\u8cb7\u308f\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002<br \/>\n\u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790\u306e\u7d50\u679c\u3092\u8e0f\u307e\u3048\u3066\u3001\u540c\u6642\u306b\u8cfc\u5165\u3055\u308c\u3084\u3059\u3044\u5546\u54c1\u306e\u30bb\u30c3\u30c8\u8ca9\u58f2\u3084\u3001\u7279\u5178\u4ed8\u4e0e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u306e\u8ca9\u58f2\u4fc3\u9032\u65bd\u7b56\u3092\u304a\u3053\u306a\u3046\u3068\u3001\u3055\u3089\u306a\u308b\u58f2\u4e0a\u5411\u4e0a\u3092\u76ee\u6307\u305b\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>POS\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790\u3092\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u304c\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u8cb7\u3044\u72691\u56de\u3042\u305f\u308a\u306e\u8ca9\u58f2\u660e\u7d30\uff08\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u30fb\u5546\u54c1\u540d\u30fb\u8ca9\u58f2\u500b\u6570\uff09<\/li>\n<li>\u5e97\u8217\u5168\u4f53\u306e\u58f2\u4e0a<\/li>\n<\/ul>\n<p>\u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790\u306e\u7d50\u679c\u304b\u3089\u3001<span class=\"bold\">\u4e00\u898b\u95a2\u9023\u6027\u304c\u306a\u304f\u3066\u3082\u4e00\u7dd2\u306b\u8cb7\u308f\u308c\u3084\u3059\u3044\u5546\u54c1\u304c\u898b\u3064\u304b\u308b<\/span>\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u540c\u3058\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u8cfc\u5165\u3055\u308c\u3084\u3059\u3044\u5546\u54c1\u3092\u8fd1\u304f\u306e\u58f2\u308a\u5834\u306b\u9673\u5217\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u7387\u7684\u306b\u9867\u5ba2\u306e\u8cb7\u3044\u7269\u52d5\u7dda\u304c\u4f5c\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n<h2><span id=\"POSUP\">POS\u30c7\u30fc\u30bf\u3068\u4ed6\u306e\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u7cbe\u5ea6UP\uff01<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1996\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/pos-de-ta-bunseki03.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/pos-de-ta-bunseki03.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/pos-de-ta-bunseki03-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/pos-de-ta-bunseki03-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/pos-de-ta-bunseki03-350x235.jpg 350w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/05\/pos-de-ta-bunseki03-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>POS\u30c7\u30fc\u30bf\u306f\u5e97\u8217\u306e\u58f2\u4e0a\u7ba1\u7406\u3092\u52b9\u7387\u5316\u3059\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u3068\u3057\u3066\u6709\u52b9\u3067\u3059\u3002\u3055\u3089\u306b\u3001<span class=\"bold marker-under\">POS\u30c7\u30fc\u30bf\u3068\u9867\u5ba2\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u5206\u6790\u30c7\u30fc\u30bf\u3084\u767a\u6ce8\u5728\u5eab\u7ba1\u7406\u30c7\u30fc\u30bf\u306a\u3069\u3092\u7d44\u307f\u5408\u308f\u305b\u308b<\/span>\u3053\u3068\u3067\u3001\u3088\u308a\u591a\u65b9\u9762\u304b\u3089\u306e\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001ABC\u5206\u6790\u3068\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u306b\u3088\u3063\u3066\u6642\u671f\u3054\u3068\u306e\u8a73\u7d30\u306a\u5546\u54c1\u8ca9\u58f2\u50be\u5411\u3092\u628a\u63e1\u3057\u3001\u3055\u3089\u306b\u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790\u3092\u52a0\u3048\u3066\u5546\u54c1\u9673\u5217\u306e\u30d2\u30f3\u30c8\u3092\u5f97\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<br \/>\n\u307e\u305f\u3001POS\u30b7\u30b9\u30c6\u30e0\u4ee5\u5916\u304b\u3089\u53d6\u308c\u308b\u30c7\u30fc\u30bf\u3082\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u306e\u5165\u5e97\u7387\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3078\u306e\u53c2\u52a0\u7387\u3001\u30c1\u30e9\u30b7\u3078\u306e\u53cd\u97ff\u7387\u306a\u3069POS\u30ec\u30b8\u3092\u901a\u3057\u3066\u3044\u306a\u3044\u60c5\u5831\u306b\u3082\u58f2\u4e0a\u5411\u4e0a\u306e\u30d2\u30f3\u30c8\u304c\u96a0\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001POS\u30c7\u30fc\u30bf\u3060\u3051\u3092\u6d3b\u7528\u3057\u3066\u5206\u6790\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u3055\u307e\u3056\u307e\u306a\u60c5\u5831\u3092\u52a0\u5473\u3057\u305f\u3046\u3048\u3067\u3001\u7dcf\u5408\u7684\u306a\u5224\u65ad\u3092\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h2><span id=\"POS-2\">\u307e\u3068\u3081\uff1a\u5206\u6790\u624b\u6cd5\u3068\u4ed6\u306e\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u3066POS\u30c7\u30fc\u30bf\u3092\u4e0a\u624b\u306b\u6d3b\u7528\u3057\u3088\u3046<\/span><\/h2>\n<ul>\n<li>POS\u30c7\u30fc\u30bf\u306f\u5546\u54c1\u306e\u58f2\u4e0a\u7ba1\u7406\u306b\u6700\u9069\u3067\u3042\u308b<\/li>\n<li>\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u5206\u6790\u3067\u3001\u3055\u3089\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u304c\u9ad8\u307e\u308b<\/li>\n<li>POS\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306a\u304f\u3001\u8cfc\u5165\u4ee5\u5916\u306e\u60c5\u5831\u3082\u52a0\u5473\u3057\u3066\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b<\/li>\n<\/ul>\n<p>POS\u30c7\u30fc\u30bf\u306f\u3001\u5546\u54c1\u304c\u8cb7\u308f\u308c\u305f\u969b\u306e\u30c7\u30fc\u30bf\u3067\u3042\u308a\u3001\u60c5\u5831\u3092\u7ba1\u7406\u3059\u308b\u3046\u3048\u3067\u6709\u52b9\u3067\u3059\u3002ABC\u5206\u6790\u3084RFM\u5206\u6790\u3001\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u3001\u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790\u306a\u3069\u3055\u307e\u3056\u307e\u306a\u5206\u6790\u624b\u6cd5\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u3078\u3068\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001POS\u30c7\u30fc\u30bf\u304c\u30ec\u30b8\u3092\u901a\u904e\u3057\u305f\u5546\u54c1\u30c7\u30fc\u30bf\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001\u5165\u5e97\u7387\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30c1\u30e9\u30b7\u306e\u53cd\u97ff\u7387\u306a\u3069\u3001POS\u30b7\u30b9\u30c6\u30e0\u3068\u306f\u95a2\u9023\u306e\u306a\u3044\u30c7\u30fc\u30bf\u3082\u58f2\u4e0a\u7ba1\u7406\u306b\u5f79\u7acb\u3064\u91cd\u8981\u306a\u30c7\u30fc\u30bf\u3067\u3059\u3002\u5e97\u8217\u904b\u55b6\u3067\u58f2\u4e0a\u30a2\u30c3\u30d7\u3084\u4e8b\u696d\u62e1\u5927\u3092\u76ee\u6307\u3057\u3066\u3044\u304f\u305f\u3081\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u304b\u3089\u8ca9\u4fc3\u65bd\u7b56\u3092\u8003\u3048\u3066\u307f\u308b\u3068\u826f\u3044\u3067\u3057\u3087<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-pos-de-ta-bunseki\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_780x260.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/pos\/\">POS<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/pos-data\/\">POS\u30c7\u30fc\u30bf<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki-shuhou\/\">\u5206\u6790\u624b\u6cd5<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u300cPOS\u30b7\u30b9\u30c6\u30e0\u306b\u3064\u3044\u3066\u3001\u805e\u3044\u305f\u3053\u3068\u306f\u3042\u308b\u3051\u3069\u6d3b\u7528\u65b9\u6cd5\u304c\u5206\u304b\u3089\u306a\u3044\u300d \u300cPOS\u30c7\u30fc\u30bf\u3092\u3069\u3046\u3084\u3063\u3066\u5206\u6790\u3057\u305f\u3089\u3044\u3044\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u300d \u5e97\u8217\u904b\u55b6\u3092\u3057\u3066\u3044\u308b\u65b9\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u60a9\u307f\u3092\u62b1\u3048\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/pos-de-ta-bunseki\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":1994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[4],"tags":[59,60,61],"class_list":["post-1974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-analysis","tag-pos","tag-pos-data","tag-bunseki-shuhou"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/1974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=1974"}],"version-history":[{"count":8,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/1974\/revisions"}],"predecessor-version":[{"id":4155,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/1974\/revisions\/4155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/1994"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=1974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=1974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=1974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}