{"id":167,"date":"2020-07-10T09:54:48","date_gmt":"2020-07-10T09:54:48","guid":{"rendered":"https:\/\/mm-tips.com\/?p=167"},"modified":"2024-06-12T13:31:02","modified_gmt":"2024-06-12T04:31:02","slug":"kokyakuroiyarithi-koujou","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyakuroiyarithi-koujou\/","title":{"rendered":"\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b9\u6cd5\u3068\u6570\u5024\u5316\u3055\u305b\u308b\u305f\u3081\u306e\u8a08\u7b97\u5f0f\u3092\u3054\u7d39\u4ecb"},"content":{"rendered":"<p>\u58f2\u4e0a\u3092\u4e0a\u3052\u3066\u4e00\u5b9a\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3066\u3044\u304f\u306b\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<br \/>\n\u3053\u306e\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u7d99\u7d9a\u5229\u7528\u3084\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306a\u3069\u3055\u307e\u3056\u307e\u3002\u3057\u304b\u3057\u3001\u4e00\u8a00\u3067\u300c\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5411\u4e0a\u3092\u76ee\u6307\u3059\u300d\u3068\u3044\u3063\u3066\u3082\u4f55\u3092\u3057\u3066\u3044\u3044\u304b\u5206\u304b\u3089\u306a\u3044\u4eba\u306f\u591a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u65b9\u6cd5\u3084\u5411\u4e0a\u3057\u305f\u3068\u304d\u306b\u5f97\u3089\u308c\u308b\u52b9\u679c\u3001\u5177\u4f53\u7684\u306a\u6307\u6a19\u306e\u8a08\u7b97\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-kokyakuroiyarithi-koujou\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_728x90.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u4e0a\u3052\u65b9<\/a><ul><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u9867\u5ba2\u4f53\u9a13\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u304b\u3089\u5206\u6790\u3059\u308b<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">1.2<\/span> \u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\/\u30b5\u30dd\u30fc\u30c8\u3078\u306e\u554f\u3044\u5408\u308f\u305b\u3092\u5206\u6790<\/a><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_2\">1.3<\/span> \u89e3\u7d04\u9867\u5ba2\u3084\u9867\u5ba2\u96e2\u53cd\u306e\u8981\u56e0\u3092\u5206\u6790<\/a><\/li><\/ul><\/li><li><a href=\"#i-5\"><span class=\"toc_number toc_depth_1\">2<\/span> \u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u4e0a\u3052\u305f\u5834\u5408\u306e\u30e1\u30ea\u30c3\u30c8<\/a><ul><li><a href=\"#i-6\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u89e3\u7d04\u7387\u306e\u4f4e\u4e0b<\/a><\/li><li><a href=\"#i-7\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u9867\u5ba2\u5358\u4fa1\u306e\u4e0a\u6607<\/a><\/li><li><a href=\"#i-8\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u3064\u306a\u304c\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#NPS\"><span class=\"toc_number toc_depth_1\">3<\/span> NPS(\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2)\u3000\u306e\u5b9a\u7fa9\u3068\u8a08\u7b97\u65b9\u6cd5<\/a><ul><li><a href=\"#NPS-2\"><span class=\"toc_number toc_depth_2\">3.1<\/span> NPS\u306e\u5177\u4f53\u7684\u306a\u8a08\u7b97\u65b9\u6cd5<\/a><\/li><\/ul><\/li><li><a href=\"#i-9\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081\uff1a\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306f\u304a\u5ba2\u69d8\u306e\u6210\u529f\u3068\u4f01\u696d\u306e\u767a\u5c55\u306b\u6b20\u304b\u305b\u306a\u3044\u6307\u6a19\u306e\u4e00\u3064<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u4e0a\u3052\u65b9<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/07\/kokyakuroiyarithi-koujou02-1.jpg\" alt=\"\" width=\"450\" height=\"300\" class=\"alignnone size-full wp-image-177\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/07\/kokyakuroiyarithi-koujou02-1.jpg 450w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/07\/kokyakuroiyarithi-koujou02-1-300x200.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><br \/>\n\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u306f\u3001\u9867\u5ba2\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u30b5\u30fc\u30d3\u30b9\u5bfe\u3059\u308b\u611b\u7740\u3084\u4fe1\u983c\u3092\u7dcf\u5408\u7684\u306b\u8868\u3057\u305f\u3082\u306e\u3002<br \/>\n\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u306e\u58f2\u4e0a\u3092\u652f\u3048\u308b\u306b\u306f\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u3067\u306f\u3069\u306e\u3088\u3046\u306b\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u4e0a\u3052\u308b\u304b\u3002\u7d50\u8ad6\u304b\u3089\u8a00\u3048\u3070\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u306e\u8cfc\u5165\u5f8c\u306b\u3082\u7a4d\u6975\u7684\u306b\u9867\u5ba2\u3078\u306e\u63d0\u6848\u3001\u30b5\u30dd\u30fc\u30c8\u3092\u884c\u3046\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u300d\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\n\u9867\u5ba2\u306f\u8cfc\u5165\u3057\u305f\u3082\u306e\u3092\u5229\u7528\u3057\u3066\u81ea\u5206\u306e\u5e0c\u671b\u304c\u53f6\u3046\u3001\u8ab2\u984c\u304c\u89e3\u6c7a\u3059\u308b\u3068\u3044\u3063\u305f\u904e\u7a0b\u3067\u63d0\u4f9b\u8005\u3078\u306e\u4fe1\u983c\u3084\u611b\u60c5\u3092\u611f\u3058\u308b\u305f\u3081\u3001<br \/>\n\u300c\u9867\u5ba2\u306e\u6210\u529f\u300d\u3053\u305d\u304c\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5411\u4e0a\u306e\u9375\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3><span id=\"i-2\">\u9867\u5ba2\u4f53\u9a13\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u304b\u3089\u5206\u6790\u3059\u308b<\/span><\/h3>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u77ac\u9593\u3060\u3051\u3067\u306f\u306a\u304f\u305d\u3053\u306b\u81f3\u308b\u72b6\u6cc1\u3084\u4f53\u9a13\u3001\u305d\u3057\u3066\u8cfc\u8cb7\u5f8c\u306e\u76ee\u7684\u306a\u3069\u3092\u542b\u3081\u305f\u30b9\u30c8\u30fc\u30ea\u30fc\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u304c\u3069\u3093\u306a\u76ee\u7684\u610f\u8b58\u3092\u3082\u3063\u3066\u81ea\u793e\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u500b\u5225\u306b\u5206\u6790\u3059\u308bOne-to-One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002\u540c\u3058\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u305f\u4eba\u304c\u3044\u3066\u3082\u3001\u305d\u308c\u305e\u308c\u305d\u308c\u3092\u9078\u3093\u3060\u304d\u3063\u304b\u3051\u3084\u5fc3\u7406\u7684\u6b32\u6c42\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u5168\u54e1\u306b\u540c\u3058\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3063\u3066\u3082\u3001\u4e2d\u306b\u306f\u300c\u5fc3\u306b\u97ff\u304b\u306a\u3044\u300d\u3068\u611f\u3058\u308b\u9867\u5ba2\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5168\u3066\u306e\u5229\u7528\u8005\u306b\u6e80\u8db3\u611f\u3092\u4e0e\u3048\u3001\u4fe1\u983c\u306b\u8db3\u308b\u30d6\u30e9\u30f3\u30c9\u3060\u3068\u8a8d\u8b58\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u5206\u6790\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65b9\u5411\u6027\u3092\u5909\u3048\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n<h3><span id=\"i-3\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\/\u30b5\u30dd\u30fc\u30c8\u3078\u306e\u554f\u3044\u5408\u308f\u305b\u3092\u5206\u6790<\/span><\/h3>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306b\u5bc4\u305b\u3089\u308c\u308b\u610f\u898b\u3084\u30af\u30ec\u30fc\u30e0\u3082\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u6709\u76ca\u306a\u60c5\u5831\u3067\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u90e8\u9580\u306f\u9867\u5ba2\u3068\u76f4\u63a5\u3084\u308a\u3068\u308a\u3067\u304d\u308b\u6570\u5c11\u306a\u3044\u7a93\u53e3\u306a\u306e\u3067\u3001\u9867\u5ba2\u76ee\u7dda\u306b\u7acb\u3063\u305f\u610f\u898b\u3092\u52b9\u7387\u7684\u306b\u53ce\u96c6\u3067\u304d\u307e\u3059\u3002\u305d\u3053\u3067\u5f97\u305f\u9867\u5ba2\u306e\u5fc3\u7406\u3092\u5438\u3044\u4e0a\u3052\u5546\u54c1\u958b\u767a\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u306b\u6d3b\u7528\u3067\u304d\u308c\u3070\u3001\u3088\u308a\u9867\u5ba2\u306e\u5fc3\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u4f01\u696d\u3068\u3057\u3066\u4fe1\u983c\u3092\u5f97\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u3053\u3067\u5fd8\u308c\u3066\u306f\u3044\u3051\u306a\u3044\u306e\u306f\u610f\u898b\u3092\u9001\u3089\u306a\u3044\u300c\u30b5\u30a4\u30ec\u30f3\u30c8\u30ab\u30b9\u30bf\u30de\u30fc\u300d\u306e\u5b58\u5728\u3067\u3059\u3002<br \/>\n\u30b5\u30a4\u30ec\u30f3\u30c8\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u4f01\u696d\u3078\u76f4\u63a5\u610f\u898b\u3092\u8a00\u308f\u305a\u3001SNS\u3084\u30d6\u30ed\u30b0\u3067\u60c5\u5831\u767a\u4fe1\u3057\u3066\u3044\u308b\u5834\u5408\u304c\u591a\u304f\u3001\u9867\u5ba2\u3060\u3051\u3067\u306f\u306a\u304f\u305d\u306e\u60c5\u5831\u3092\u751f\u3093\u3060\u6f5c\u5728\u9867\u5ba2\u3092\u5931\u3063\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u306e\u3067\u3059\u3002<br \/>\n\u30b5\u30a4\u30ec\u30f3\u30c8\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u5897\u3084\u3055\u306a\u3044\u305f\u3081\u306b\u3001\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u306e\u7c21\u7565\u5316\u3084\u7d20\u65e9\u3044\u5bfe\u5fdc\u306a\u3069\u3001\u9867\u5ba2\u304c\u610f\u898b\u3092\u4f1d\u3048\u3084\u3059\u3044\u74b0\u5883\u3092\u4f5c\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-4\">\u89e3\u7d04\u9867\u5ba2\u3084\u9867\u5ba2\u96e2\u53cd\u306e\u8981\u56e0\u3092\u5206\u6790<\/span><\/h3>\n<p>\u9867\u5ba2\u304c\u7af6\u5408\u4ed6\u793e\u3078\u3068\u96e2\u53cd\u3057\u305f\u6642\u3084\u89e3\u7d04\u3092\u884c\u3063\u305f\u3068\u304d\u3082\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u6539\u5584\u3092\u304a\u3053\u306a\u3046\u30c1\u30e3\u30f3\u30b9\u3067\u3059\u3002<br \/>\n\u3082\u3061\u308d\u3093\u3001\u96e2\u308c\u3066\u3044\u304f\u9867\u5ba2\u3092\u305f\u3060\u898b\u9001\u3063\u3066\u3044\u308b\u3060\u3051\u3067\u306f\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u4e0a\u6607\u306f\u898b\u8fbc\u3081\u307e\u305b\u3093\u3002\u5927\u5207\u306a\u306e\u306f\u300c\u9867\u5ba2\u304c\u306a\u305c\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u96e2\u308c\u3066\u3057\u307e\u3063\u305f\u306e\u304b\u300d\u3092\u8ffd\u6c42\u30fb\u5206\u6790\u3057\u3001\u305d\u308c\u3092\u3082\u3068\u306b\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u306e\u6539\u5584\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u3067\u3059\u3002\u9867\u5ba2\u306b\u4e0d\u6e80\u3092\u30d2\u30a2\u30ea\u30f3\u30b0\u3057\u305d\u306e\u5f8c\u306e\u958b\u767a\u306b\u6d3b\u304b\u305b\u308c\u3070\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u306e\u54c1\u8cea\u5411\u4e0a\u3001\u305d\u3057\u3066\u300c\u30e6\u30fc\u30b6\u306e\u58f0\u3092\u53cd\u6620\u3057\u3066\u304f\u308c\u308b\u300d\u3068\u3044\u3046\u4fe1\u983c\u5ea6\u306e\u5411\u4e0a\u306b\u7e4b\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"i-5\">\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u4e0a\u3052\u305f\u5834\u5408\u306e\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/07\/kokyakuroiyarithi-koujou03-1.jpg\" alt=\"\" width=\"450\" height=\"300\" class=\"alignnone size-full wp-image-177\" \/><br \/>\n\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306f\u58f2\u4e0a\u3084\u5951\u7d04\u6570\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3059\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u8a8d\u77e5\u5ea6\u306e\u4e0a\u6607\u3084\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u306a\u3069\u69d8\u3005\u306a\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<br \/>\n\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u3092\u5177\u4f53\u7684\u306b\u628a\u63e1\u3057\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306b\u7e4b\u3052\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-6\">\u89e3\u7d04\u7387\u306e\u4f4e\u4e0b<\/span><\/h3>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3068\u89e3\u7d04\u7387\u3092\u4e0b\u304c\u308b\u3068\u3044\u3046\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u6210\u719f\u3057\u305f\u5e02\u5834\u3067\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u306e\u54c1\u8cea\u3060\u3051\u3067\u306f\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u304c\u3057\u3065\u3089\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u3093\u306a\u4e2d\u3067\u89e3\u7d04\u3084\u4e57\u308a\u63db\u3048\u3092\u9632\u3050\u306b\u306f\u3001\u300c\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u3058\u3083\u306a\u3044\u3068\u30c0\u30e1\u3060\u300d\u3068\u3044\u3046\u30d5\u30a1\u30f3\u5fc3\u7406\u3092\u690d\u3048\u4ed8\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u9ad8\u3044\u9867\u5ba2\u306f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30b9\u30da\u30c3\u30af\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u4f01\u696d\u305d\u306e\u3082\u306e\u306b\u4fa1\u5024\u3092\u611f\u3058\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u7d50\u679c\u3001\u305f\u3068\u3048\u540c\u7b49\u306e\u30b9\u30da\u30c3\u30af\u54c1\u304c\u7af6\u5408\u4ed6\u793e\u3067\u63d0\u4f9b\u3055\u308c\u3066\u3044\u3066\u3082\u305d\u3061\u3089\u306b\u79fb\u3089\u306a\u3044\u5f37\u56fa\u306a\u30d5\u30a1\u30f3\u5fc3\u7406\u3092\u6301\u3064\u306e\u3067\u3059\u3002<\/p>\n<h3><span id=\"i-7\">\u9867\u5ba2\u5358\u4fa1\u306e\u4e0a\u6607<\/span><\/h3>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u306f\u9867\u5ba2\u5358\u4fa1\u306b\u3082\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<br \/>\n\u30d6\u30e9\u30f3\u30c9\u3084\u4f01\u696d\u3078\u306e\u611b\u60c5\u3084\u30d5\u30a1\u30f3\u5fc3\u7406\u3092\u5f37\u304f\u6301\u3063\u305f\u9867\u5ba2\u306f\u5fc5\u8981\u306a\u3082\u306e\u4ee5\u5916\u3067\u3082\u3001\u305d\u306e\u4f01\u696d\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b\u5225\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u306b\u95a2\u5fc3\u3092\u793a\u3059\u3088\u3046\u306b\u306a\u308b\u50be\u5411\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001A\u793e\u306e\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30e6\u30fc\u30b6\u304c\u3001\u30d1\u30bd\u30b3\u30f3\u3084\u305d\u306e\u4ed6\u306e\u30ac\u30b8\u30a7\u30c3\u30c8\u3092A\u793e\u306e\u3082\u306e\u3067\u7d71\u4e00\u3057\u3088\u3046\u3068\u8003\u3048\u308b\u30b1\u30fc\u30b9\u306a\u3069\u306f\u3001\u307e\u3055\u306b\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5411\u4e0a\u306b\u3088\u308b\u9867\u5ba2\u5358\u4fa1\u30a2\u30c3\u30d7\u306e\u4e8b\u4f8b\u3068\u3044\u3048\u307e\u3059\u3002<br \/>\n\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u306f\u65e2\u5b58\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u30ea\u30d4\u30fc\u30c8\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u65b0\u305f\u306a\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u306e\u30c1\u30e3\u30f3\u30b9\u3092\u751f\u307f\u51fa\u3059\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3><span id=\"i-8\">\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u3064\u306a\u304c\u308b<\/span><\/h3>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u306f\u3001\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u306b\u3082\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<br \/>\n\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u9ad8\u3044\u9867\u5ba2\u306f\u3001SNS\u3084\u53e3\u30b3\u30df\u30b5\u30a4\u30c8\u3067\u30d6\u30e9\u30f3\u30c9\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u597d\u610f\u7684\u306a\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u305f\u3081\u3001\u305d\u308c\u3092\u898b\u3066\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u6301\u3063\u305f\u65b0\u898f\u9867\u5ba2\u306e\u5897\u52a0\u304c\u898b\u8fbc\u3081\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u81ea\u8eab\u304c\u5e83\u544a\u5854\u3068\u306a\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306f\u300c\u30d0\u30ba\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3084\u300c\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u3084Twitter\u3067\u53e3\u30b3\u30df\u304c\u4e0a\u304c\u3063\u305f\u98f2\u98df\u5e97\u306f\u4e88\u7d04\u3067\u57cb\u307e\u3063\u305f\u308a\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u304c\u591a\u3044\u30e6\u30fc\u30b6\u304c\u7d39\u4ecb\u3057\u305f\u30a2\u30a4\u30c6\u30e0\u304c\u58f2\u308a\u5207\u308c\u305f\u308a\u3068\u3044\u3046\u4e8b\u4f8b\u304c\u3053\u308c\u306b\u3042\u305f\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f4e\u30b3\u30b9\u30c8\u3067\u7206\u767a\u7684\u306a\u5ba3\u4f1d\u529b\u3092\u898b\u8fbc\u3081\u308b\u3053\u306e\u624b\u6cd5\u3092\u53d6\u308a\u5165\u308c\u308b\u305f\u3081\u306b\u306f\u3001\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u60c5\u5831\u3092\u767a\u4fe1\u3057\u305f\u3044\u3068\u8003\u3048\u308b\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u9ad8\u3044\u9867\u5ba2\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u5fc5\u9808\u306a\u306e\u3067\u3059\u3002<\/p>\n<h2><span id=\"NPS\">NPS(\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2)\u3000\u306e\u5b9a\u7fa9\u3068\u8a08\u7b97\u65b9\u6cd5<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/07\/kokyakuroiyarithi-koujou04-1.jpg\" alt=\"\" width=\"450\" height=\"300\" class=\"alignnone size-full wp-image-177\" \/><br \/>\n\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u7c21\u5358\u306a\u6307\u6a19\u3067\u8868\u3057\u305f\u3082\u306e\u304c\u300cNPS(Net Promoter Score)\u300d\u3067\u3059\u3002<br \/>\nNPS\u306f\u3001\u9867\u5ba2\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u611b\u7740\u3092\u6570\u5024\u5316\u3057\u305f\u3082\u306e\u3067\u3001\u300c\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u30b5\u30fc\u30d3\u30b9\u3001\u88fd\u54c1\u3092\u4ed6\u8005\u306b\u85a6\u3081\u308b\u53ef\u80fd\u6027\u306f\u3042\u308b\u304b\u300d\u3068\u3044\u3046\u30a2\u30f3\u30b1\u30fc\u30c8\u3078\u306e\u56de\u7b54\u3067\u8a08\u7b97\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"NPS-2\">NPS\u306e\u5177\u4f53\u7684\u306a\u8a08\u7b97\u65b9\u6cd5<\/span><\/h3>\n<p>NPS\u306e\u5177\u4f53\u7684\u306a\u8a08\u7b97\u65b9\u6cd5\u3067\u3059\u304c\u3001\u307e\u305a\u306f\u3053\u306e\u8cea\u554f\u306b\u5bfe\u3057\u30660\u301c10\u306e\u6570\u5024\u3067\u56de\u7b54\u3092\u7528\u610f\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u305d\u306e\u6570\u5024\u3092\u4ee5\u4e0b\u306e3\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\n<p><span style=\"color:#ba3f3f;\" class=\"bold\">\u6279\u5224\u8005<\/span>\u20260\u301c6\u70b9<br \/>\n<span style=\"color:#baba2e;\" class=\"bold\">\u4e2d\u7acb\u8005<\/span>\u20267\u301c8\u70b9<br \/>\n<span style=\"color:#00a010;\" class=\"bold\">\u63a8\u5968\u8005<\/span>\u20269\u301c10\u70b9<\/p>\n<p><span style=\"color:#ba3f3f;\" class=\"bold\">\u6279\u5224\u8005<\/span>\u306f\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u4e0d\u6e80\u3092\u62b1\u3044\u3066\u3044\u308b\u9867\u5ba2\u3001\u53cd\u5bfe\u306b<span style=\"color:#00a010;\" class=\"bold\">\u63a8\u5968\u8005<\/span>\u306f\u30b5\u30fc\u30d3\u30b9\u306b\u6e80\u8db3\u3057\u3066\u3044\u308b\u9867\u5ba2\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002<span style=\"color:#baba2e;\" class=\"bold\">\u4e2d\u7acb\u8005<\/span>\u306f\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u304c\u6e80\u8db3\u5ea6\u3082\u4e0d\u6e80\u5ea6\u3082\u306a\u3044\u3068\u3044\u3046\u9867\u5ba2\u5c64\u3067\u3059\u3002<br \/>\n\u3053\u306e\u6570\u5024\u3092\u300c<span style=\"color:#00a010;\" class=\"bold\">\u63a8\u5968\u8005<\/span>\u306e\u5272\u5408-<span style=\"color:#ba3f3f;\" class=\"bold\">\u6279\u5224\u8005<\/span>\u306e\u5272\u5408\u300d\u3068\u3044\u3046\u8a08\u7b97\u306b\u5f53\u3066\u306f\u3081\u308b\u3053\u3068\u3067NPS\u306e\u6570\u5024\u304c\u5c0e\u304d\u51fa\u3055\u308c\u307e\u3059\u3002<br \/>\n\u4f8b\u3048\u3070100\u4eba\u3078\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u3067<span style=\"color:#00a010;\" class=\"bold\">\u63a8\u5968\u8005<\/span>\u304c20\u4eba\u3060\u3063\u305f\u5834\u5408\u3001\u5272\u5408\u306f20%\u3067\u3059\u3002\u4e00\u65b9<span style=\"color:#ba3f3f;\" class=\"bold\">\u6279\u5224\u8005<\/span>\u306f40\u4eba\u3060\u3063\u305f\u5834\u5408\u3001\u5272\u5408\u306f40%\u3067NPS\u306f-20\u30dd\u30a4\u30f3\u30c8\u3068\u3044\u3046\u8a08\u7b97\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u306a\u304aNPS\u306e\u9069\u6b63\u5024\u306f\u696d\u7a2e\u3084\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u306e\u3067\u3001\u81ea\u793e\u306e\u696d\u7a2e\u306b\u304a\u3051\u308b\u5e73\u5747\u30dd\u30a4\u30f3\u30c8\u3084\u58f2\u4e0a\u4e0a\u4f4d\u4f01\u696d\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u53c2\u8003\u306b\u3057\u3066\u6bd4\u8f03\u3084\u76ee\u6a19\u5024\u306e\u8a2d\u5b9a\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"i-9\">\u307e\u3068\u3081\uff1a\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306f\u304a\u5ba2\u69d8\u306e\u6210\u529f\u3068\u4f01\u696d\u306e\u767a\u5c55\u306b\u6b20\u304b\u305b\u306a\u3044\u6307\u6a19\u306e\u4e00\u3064<\/span><\/h2>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306f\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u4fe1\u983c\u3084\u611b\u60c5\u3092\u9ad8\u3081\u3001\u9577\u671f\u7684\u306b\u5229\u7528\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u3044\u6307\u6a19\u3067\u3059\u3002\u9867\u5ba2\u305d\u308c\u305e\u308c\u306e\u5fc3\u7406\u3092\u5206\u6790\u3057\u3001\u5e38\u306b\u9867\u5ba2\u306e\u610f\u898b\u306b\u8033\u3092\u50be\u3051\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u3092\u5fc3\u304c\u3051\u308c\u3070\u30d6\u30e9\u30f3\u30c9\u3092\u4fe1\u983c\u3057\u305f\u9867\u5ba2\u304c\u30d5\u30a1\u30f3\u5316\u3057\u3001\u5229\u7528\u3092\u7d9a\u3051\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u65b0\u898f\u9867\u5ba2\u3078\u306e\u5e83\u544a\u5ba3\u4f1d\u3092\u62c5\u3063\u3066\u304f\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u306f\u9867\u5ba2\u306e\u6210\u529f\u3084\u6e80\u8db3\u611f\u3092\u5145\u5b9f\u3055\u305b\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u4f01\u696d\u306e\u6210\u9577\u767a\u5c55\u3092\u652f\u3048\u308b\u306e\u3067\u3059\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-kokyakuroiyarithi-koujou\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_780x260.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/kokyaku-bunseki\/\">\u9867\u5ba2\u5206\u6790<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u58f2\u4e0a\u3092\u4e0a\u3052\u3066\u4e00\u5b9a\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3066\u3044\u304f\u306b\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002 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href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/kokyakuroiyarithi-koujou\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[4],"tags":[38],"class_list":["post-167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-analysis","tag-kokyaku-bunseki"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=167"}],"version-history":[{"count":4,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/167\/revisions"}],"predecessor-version":[{"id":4282,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/167\/revisions\/4282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/172"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}