{"id":1569,"date":"2022-02-15T10:00:15","date_gmt":"2022-02-15T01:00:15","guid":{"rendered":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/?p=1569"},"modified":"2024-06-11T13:31:11","modified_gmt":"2024-06-11T04:31:11","slug":"dairekuto-me-ru-hannou-ritu","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/sales-promotion\/dairekuto-me-ru-hannou-ritu\/","title":{"rendered":"\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u53cd\u5fdc\u7387\u306f\u3069\u3046\u8a08\u7b97\u3059\u308b\uff1f\u5272\u5408\u3092\u9ad8\u3081\u308b\u65b9\u6cd5\u3082\u89e3\u8aac"},"content":{"rendered":"<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff08DM\uff09\u306f\u3001\u4f01\u696d\u306e\u591a\u304f\u304c\u7528\u3044\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u4f01\u696d\u304c\u767a\u9001\u3057\u305f\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u9867\u5ba2\u304c\u624b\u306b\u53d6\u3063\u3066\u958b\u5c01\u3057\u3066\u3044\u308b\u5272\u5408\u306f\u3069\u306e\u7a0b\u5ea6\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p><span class=\"bold marker-under\">\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306fWeb\u5e83\u544a\u3068\u9055\u3063\u3066\u958b\u5c01\u7387\u3084\u53cd\u97ff\u7387\u3092\u5206\u6790\u3057\u306b\u304f\u3044<\/span>\u3068\u3044\u3046\u8ab2\u984c\u304c\u3042\u308a\u307e\u3059\u3002\u914d\u5e03\u5f8c\u306e\u5206\u6790\u3084\u6539\u5584\u3092\u52b9\u7387\u7684\u306b\u884c\u3046\u305f\u3081\u306b\u3082\u3069\u308c\u3060\u3051\u306e\u9867\u5ba2\u306b\u8aad\u307e\u308c\u3066\u3044\u308b\u306e\u304b\u6570\u5024\u5316\u3057\u305f\u3044\u3068\u3053\u308d\u3067\u3059\u3088\u306d\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001<span class=\"bold\">\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u53cd\u5fdc\u7387\u3092\u8a08\u7b97\u3059\u308b\u65b9\u6cd5\u3084\u53cd\u5fdc\u7387\u3092\u4e0a\u3052\u308b\u65b9\u6cd5<\/span>\u3092\u4e2d\u5fc3\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-dairekuto-me-ru-hannou-ritu\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_02_728x90.png\" alt=\"\u5546\u570f\u5206\u6790\u30c4\u30fc\u30eb\u3067\u5e02\u5834\u3092\u628a\u63e1\u3000\u8ca9\u4fc3\u30a8\u30ea\u30a2\u306e\u6700\u9069\u5316\u306b\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#DM\"><span class=\"toc_number toc_depth_1\">1<\/span> \u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb(DM)\u306e\u53cd\u5fdc\u7387\u3068\u306f\uff1f<\/a><ul><li><a href=\"#i\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u53cd\u5fdc\u7387\u306e\u8a08\u7b97\u65b9\u6cd5<\/a><\/li><\/ul><\/li><li><a href=\"#CPR\"><span class=\"toc_number toc_depth_1\">2<\/span> \u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u53cd\u5fdc\u7387\u3068CPR\u306f\u9055\u3046\u3082\u306e\uff1f<\/a><\/li><li><a href=\"#DM4\"><span class=\"toc_number toc_depth_1\">3<\/span> \u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb(DM)\u306e\u53cd\u5fdc\u7387\u3092\u4e0a\u3052\u308b4\u3064\u306e\u8981\u7d20<\/a><ul><li><a href=\"#1\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u8981\u7d201\uff1a\u9001\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u8a08\u308b<\/a><\/li><li><a href=\"#2\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u8981\u7d202\uff1a\u5185\u5bb9\u3078\u306e\u8208\u5473\u95a2\u5fc3\u3092\u8a98\u3046<\/a><\/li><li><a href=\"#3\"><span class=\"toc_number toc_depth_2\">3.3<\/span> \u8981\u7d203\uff1a\u9001\u4ed8\u3059\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308b<\/a><\/li><li><a href=\"#4DM\"><span class=\"toc_number toc_depth_2\">3.4<\/span> \u8981\u7d204\uff1a\u958b\u5c01\u3057\u3084\u3059\u304f\u8aad\u307f\u305f\u304f\u306a\u308bDM\u3092\u4f5c\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#DM-2\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081\uff1a\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff08DM\uff09\u306e\u53cd\u5fdc\u7387\u306f\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u3066\u9ad8\u3081\u308b<\/a><\/li><\/ul><\/div>\n<h2><span id=\"DM\">\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb(DM)\u306e\u53cd\u5fdc\u7387\u3068\u306f\uff1f<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/03\/dairekuto-me-ru-hannou-ritu02.jpg\" alt=\"\" width=\"640\" height=\"427\" class=\"alignnone size-full wp-image-1571\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/03\/dairekuto-me-ru-hannou-ritu02.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/03\/dairekuto-me-ru-hannou-ritu02-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/03\/dairekuto-me-ru-hannou-ritu02-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/03\/dairekuto-me-ru-hannou-ritu02-350x235.jpg 350w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/03\/dairekuto-me-ru-hannou-ritu02-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u53cd\u5fdc\u7387\u3068\u306f\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u901a\u3057\u3066\u306e\u5546\u54c1\u8cfc\u5165\u30fb\u554f\u3044\u5408\u308f\u305b\u30fb\u8cc7\u6599\u8acb\u6c42\u30fb\u4f1a\u54e1\u767b\u9332\u30fbWeb\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3068\u3044\u3063\u305f\u884c\u52d5\u304c\u3042\u3063\u305f\u5272\u5408(\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8)\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u304d\u3063\u304b\u3051\u306b\u9867\u5ba2\u304c\u8d77\u3053\u3059\u53cd\u5fdc\u306b\u306f\u300c\u30e1\u30fc\u30eb\u30fb\u96fb\u8a71\u3067\u554f\u3044\u5408\u308f\u305b\u305f\u300d\u300c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u305f\u300d\u306e\u307b\u304b\u306b\u300c\u53cb\u4eba\u3084\u5bb6\u65cf\u3068\u306e\u9593\u3067\u8a71\u984c\u306b\u3057\u305f\u300d\u300c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u8abf\u3079\u305f\u300d\u300c\u6765\u5e97\u3057\u305f\u300d\u306a\u3069\u3082\u542b\u307e\u308c\u307e\u3059\u3002\u3064\u307e\u308a\u3001<span class=\"bold marker-under\">\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u304d\u3063\u304b\u3051\u3068\u3057\u305f\u53cd\u5fdc\u306f\u3001SNS\u3084\u53e3\u30b3\u30df\u3001Web\u5e83\u544a\u306a\u3069\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30e1\u30c7\u30a3\u30a2\u30df\u30c3\u30af\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3082\u6d3b\u7528\u3067\u304d\u308b<\/span>\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3><span id=\"i\">\u53cd\u5fdc\u7387\u306e\u8a08\u7b97\u65b9\u6cd5<\/span><\/h3>\n<p>\u53cd\u5fdc\u7387\u306e\u8a08\u7b97\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<div class=\"info-box\">DM\u306e\u53cd\u5fdc\u7387\uff08\uff05\uff09\uff1d \u30ec\u30b9\u30dd\u30f3\u30b9\u4ef6\u6570 \u00f7 DM\u306e\u767a\u9001\u6570 \u00d7 100<\/div>\n<p>\u8a08\u7b97\u5f0f\u306e \u300c\u30ec\u30b9\u30dd\u30f3\u30b9\u4ef6\u6570\u300d\u3068\u306f\u3001<\/p>\n<ul>\n<li>\u8cc7\u6599\u8acb\u6c42<\/li>\n<li>\u554f\u3044\u5408\u308f\u305b<\/li>\n<li>\u898b\u7a4d\u3082\u308a\u4f9d\u983c<\/li>\n<li>\u30a2\u30f3\u30b1\u30fc\u30c8\u56de\u7b54<\/li>\n<li>\u30b5\u30fc\u30d3\u30b9\u306e\u7533\u3057\u8fbc\u307f<\/li>\n<li>\u30b5\u30f3\u30d7\u30eb\u3084\u8a66\u4f9b\u54c1\u306e\u6ce8\u6587<\/li>\n<li>\u30af\u30fc\u30dd\u30f3\u5238\u6301\u53c2\u3067\u306e\u6765\u5e97<\/li>\n<li>Web\u30da\u30fc\u30b8\u3078\u306e\u30a2\u30af\u30bb\u30b9<\/li>\n<\/ul>\n<p>\u306a\u3069\u306e\u201c\u9867\u5ba2\u304c\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306b\u3088\u3063\u3066\u8d77\u3053\u3057\u305f\u884c\u52d5\u201d\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<h2><span id=\"CPR\">\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u53cd\u5fdc\u7387\u3068CPR\u306f\u9055\u3046\u3082\u306e\uff1f<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/03\/dairekuto-me-ru-hannou-ritu03.jpg\" alt=\"\" width=\"640\" height=\"427\" class=\"alignnone size-full wp-image-1572\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/03\/dairekuto-me-ru-hannou-ritu03.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/03\/dairekuto-me-ru-hannou-ritu03-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/03\/dairekuto-me-ru-hannou-ritu03-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/03\/dairekuto-me-ru-hannou-ritu03-350x235.jpg 350w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/03\/dairekuto-me-ru-hannou-ritu03-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span class=\"bold\">\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u53cd\u5fdc\u7387\u3068CPR\uff08Cost Per Response\uff09\u306f\u4f3c\u3066\u975e\u306a\u308b\u3082\u306e<\/span>\u3067\u3059\u3002<br \/>\n\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u3092\u6e2c\u308b\u6570\u5024\u304c\u53cd\u5fdc\u7387\u306a\u306e\u306b\u5bfe\u3057\u3001<br \/>\nCPR\u306f\u3001\u30ec\u30b9\u30dd\u30f3\u30b91\u4ef6\u5f53\u305f\u308a\u306e\u7372\u5f97\u8cbb\u7528\u306e\u3053\u3068\u3067\u3001\u30b3\u30b9\u30c8\u306b\u5bfe\u3059\u308b\u52b9\u679c\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306eCPR\u306f\u4ee5\u4e0b\u306e\u8a08\u7b97\u5f0f\u3067\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n<div class=\"info-box\">DM\u306eCPR\uff08\u53cd\u5fdc\uff11\u4ef6\u5f53\u305f\u308a\u306e\u7372\u5f97\u8cbb\u7528\uff09 \uff1d DM\u4f5c\u6210\u306e\u7dcf\u30b3\u30b9\u30c8 \uff08\u5186\uff09\u00f7 \u30ec\u30b9\u30dd\u30f3\u30b9\u4ef6\u6570<\/div>\n<h2><span id=\"DM4\">\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb(DM)\u306e\u53cd\u5fdc\u7387\u3092\u4e0a\u3052\u308b4\u3064\u306e\u8981\u7d20<\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/03\/dairekuto-me-ru-hannou-ritu04.jpg\" alt=\"\" width=\"640\" height=\"427\" class=\"alignnone size-full wp-image-1573\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/03\/dairekuto-me-ru-hannou-ritu04.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/03\/dairekuto-me-ru-hannou-ritu04-300x200.jpg 300w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/03\/dairekuto-me-ru-hannou-ritu04-240x160.jpg 240w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/03\/dairekuto-me-ru-hannou-ritu04-350x235.jpg 350w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2022\/03\/dairekuto-me-ru-hannou-ritu04-90x60.jpg 90w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u53cd\u5fdc\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306f4\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u9001\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u8a08\u308b<\/li>\n<li>\u5185\u5bb9\u3078\u306e\u8208\u5473\u95a2\u5fc3\u3092\u8a98\u3046<\/li>\n<li>\u9001\u4ed8\u3059\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308b<\/li>\n<li>\u958b\u5c01\u3057\u3084\u3059\u304f\u8aad\u307f\u305f\u304f\u306a\u308bDM\u3092\u4f5c\u308b<\/li>\n<\/ul>\n<p>\u4e00\u3064\u305a\u3064\u53d6\u308a\u4e0a\u3052\u3066\u3044\u304f\u306e\u3067\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3><span id=\"1\">\u8981\u7d201\uff1a\u9001\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u8a08\u308b<\/span><\/h3>\n<p><span class=\"bold marker-under\">\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u53cd\u5fdc\u7387\u3092\u4e0a\u3052\u308b\u306b\u306f\u9001\u4ed8\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u8a08\u308b\u3053\u3068\u304c\u975e\u5e38\u306b\u91cd\u8981<\/span>\u3067\u3059\u3002<\/p>\n<p>\u5546\u54c1\u306e\u8cb7\u3044\u66ff\u3048\u6642\u671f\u3084\u4e88\u7b97\u30fb\u8a08\u753b\u3092\u8003\u616e\u3057\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30cb\u30fc\u30ba\u306b\u9069\u3057\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u767a\u9001\u3057\u307e\u3057\u3087\u3046\u3002\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306b\u3082\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7d5e\u308a\u8fbc\u307f\u306f\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<h4>BtoB\u5411\u3051DM\u306e\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0<\/h4>\n<p>BtoB\u5411\u3051DM\u306e\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u6c7a\u7b97\u6642\u671f\u306e\u4e88\u7b97\u53d6\u308a\u524d<\/li>\n<li>\u5099\u54c1\u8cb7\u3044\u66ff\u3048\u306e\u6642\u671f<\/li>\n<li>\u65b0\u5352\u63a1\u7528\u6642\u671f<\/li>\n<li>\u52a9\u6210\u91d1\u3084\u88dc\u52a9\u91d1\u306e\u53d7\u4ed8\u7de0\u3081\u5207\u308a\u524d<\/li>\n<li>\u4f01\u696d\u306b\u95a2\u308f\u308b\u6cd5\u5f8b\u306e\u65bd\u884c\u524d<\/li>\n<\/ul>\n<p>\u4f01\u696d\u306e\u52d5\u5411\u3092\u6ce8\u8996\u3057\u306a\u304c\u3089\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u767a\u9001\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3057\u3087\u3046\u3002<\/p>\n<h4>BtoC\u5411\u3051DM\u306e\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0<\/h4>\n<p>BtoC\u5411\u3051DM\u306e\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u5e74\u5ea6\u304c\u5207\u308a\u66ff\u308f\u308b\u6642\u671f\uff084\u6708\u306a\u3069\uff09<\/li>\n<li>\u30b4\u30fc\u30eb\u30c7\u30f3\u30a6\u30a3\u30fc\u30af\uff085\u6708\uff09\u306a\u3069\u9577\u671f\u9023\u4f11\u306b\u5165\u308b\u6642\u671f<\/li>\n<li>\u5b63\u7bc0\u30fb\u6c17\u6e29\u306b\u5fdc\u3058\u3066\u8863\u670d\u3092\u5909\u3048\u308b\u8863\u66ff\u3048\u30b7\u30fc\u30ba\u30f3\uff08\u5e742\u56de\uff09<\/li>\n<li>\u30af\u30ea\u30b9\u30de\u30b9\uff0812\u6708\uff09\u3084\u9867\u5ba2\u306e\u8a95\u751f\u65e5\u3068\u3044\u3063\u305f\u30a4\u30d9\u30f3\u30c8\u30b7\u30fc\u30ba\u30f3<\/li>\n<li>\u8cde\u4e0e\u306e\u652f\u7d66\u6642\u671f<\/li>\n<\/ul>\n<p><span class=\"bold marker-under\">\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u3084\u30a4\u30d9\u30f3\u30c8\u3092\u5229\u7528\u3057\u3066\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u6642\u671f\u3092\u898b\u6975\u3081<\/span>\u307e\u3057\u3087\u3046\u3002\u30ab\u30ec\u30f3\u30c0\u30fc\u3084\u9867\u5ba2\u60c5\u5831\u3092\u4e0a\u624b\u306b\u53d6\u308a\u5165\u308c\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n<h3><span id=\"2\">\u8981\u7d202\uff1a\u5185\u5bb9\u3078\u306e\u8208\u5473\u95a2\u5fc3\u3092\u8a98\u3046<\/span><\/h3>\n<p>\u30ec\u30b9\u30dd\u30f3\u30b9\u4ef6\u6570\u3092\u5897\u3084\u3057\u3066\u53cd\u5fdc\u7387\u3092\u4e0a\u3052\u308b\u306b\u306f<\/p>\n<ul>\n<li>\u5c01\u7b52\u3084\u30cf\u30ac\u30ad\u8868\u9762\u306e\u76ee\u7acb\u3064\u3068\u3053\u308d\u306b\u9867\u5ba2\u306e\u8208\u5473\u95a2\u5fc3\u3092\u5f15\u304f\u60c5\u5831\u3092\u5165\u308c\u308b\u300d<\/li>\n<li>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5185\u5bb9\u306b\u5de5\u592b\u3092\u51dd\u3089\u3059<\/li>\n<\/ul>\n<p>\u306a\u3069\u306e\u5de5\u592b\u3092\u51dd\u3089\u3057\u3066\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u4e2d\u8eab\u3092\u898b\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p><span class=\"bold\">\u58f2\u308c\u884c\u304d\u306e\u3088\u3044\u81ea\u793e\u5546\u54c1\u306e\u5199\u771f\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u76ee\u3092\u5f15\u304f\u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u3084\u304a\u5f97\u306a\u6599\u91d1\u3092\u5370\u5237\u3059\u308b\u3001\u5272\u5f15\u30fb\u5024\u5f15\u30af\u30fc\u30dd\u30f3\u306a\u3069\u3092\u540c\u5c01\u3059\u308b<\/span>\u3068\u3044\u3046\u624b\u6bb5\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<h3><span id=\"3\">\u8981\u7d203\uff1a\u9001\u4ed8\u3059\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308b<\/span><\/h3>\n<p>\u53cd\u5fdc\u304c\u305f\u304f\u3055\u3093\u6b32\u3057\u3044\u305f\u3081\u306b\u591a\u304f\u306e\u9867\u5ba2\u3078\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u9001\u4ed8\u3057\u304c\u3061\u3067\u3059\u304c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3089\u306a\u3051\u308c\u3070\u3001\u8ab0\u306e\u5fc3\u306b\u3082\u523a\u3055\u3089\u306a\u3044\u5185\u5bb9\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u306b\u300c\u81ea\u5206\u5b9b\u3066\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3060\u300d\u3068\u8a8d\u8b58\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u3082\u3001<span class=\"bold marker-under\">\u81ea\u793e\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u30cf\u30c3\u30ad\u30ea\u6c7a\u3081\u3066\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306a\u3069\u3092\u4f7f\u3063\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u5177\u4f53\u7684\u306b\u5b9a\u3081\u3066<\/span>\u304a\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u53cd\u5fdc\u7387\u3092\u4e0a\u3052\u308b\u306b\u306f\u3001\u9001\u4ed8\u3059\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7d5e\u308a\u8fbc\u307f\u304c\u6700\u3082\u91cd\u8981\u3060\u3068\u3044\u3048\u307e\u3059\u3002\u81ea\u793e\u5546\u54c1\u306e\u30cb\u30fc\u30ba\u306b\u9069\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u8fbc\u3093\u3067\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u9001\u4ed8\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"4DM\">\u8981\u7d204\uff1a\u958b\u5c01\u3057\u3084\u3059\u304f\u8aad\u307f\u305f\u304f\u306a\u308bDM\u3092\u4f5c\u308b<\/span><\/h3>\n<p><span class=\"bold\">\u53cd\u5fdc\u7387\u3092\u4e0a\u3052\u308b\u306b\u306f\u9867\u5ba2\u306b\u5408\u3063\u305f\u5185\u5bb9\u306b\u3059\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u958b\u5c01\u3057\u3084\u3059\u304f\u3001\u8aad\u307f\u305f\u304f\u306a\u308b\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3059\u308b<\/span>\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u4f8b\u3048\u3070\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u4e16\u4ee3\u306b\u5408\u308f\u305b\u3066\u300c\u523a\u3055\u308b\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u300d\u3092\u53d6\u308a\u5165\u308c\u308b\u3001\u30c7\u30b6\u30a4\u30f3\u6027\u306e\u9ad8\u3044\u5c01\u7b52\u3092\u4f7f\u3046\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u9001\u308b\u3060\u3051\u3067\u306f\u958b\u5c01\u3055\u308c\u305a\u3001\u305d\u306e\u307e\u307e\u653e\u7f6e\u3055\u308c\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002\u4e0a\u8a18\u306e2\u70b9\u3092\u610f\u8b58\u3057\u3066\u3001\u5de5\u592b\u306e\u3042\u308b\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"DM-2\">\u307e\u3068\u3081\uff1a\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff08DM\uff09\u306e\u53cd\u5fdc\u7387\u306f\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u3066\u9ad8\u3081\u308b<\/span><\/h2>\n<p><span class=\"bold marker-under\">\u58f2\u4e0a\u5897\u52a0\u306b\u3064\u306a\u3052\u3066\u3044\u304f\u305f\u3081\u306b\u3082\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u3066\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u53cd\u5fdc\u7387\u3092\u9ad8\u3081\u308b<\/span>\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306f\u6f5c\u5728\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u62bc\u3055\u3048\u308b\u3053\u3068\u3067\u3001\u300c\u6765\u5e97\u300d\u300c\u8cfc\u5165\u300d\u306a\u3069\u4f01\u696d\u306b\u3068\u3063\u3066\u30d7\u30e9\u30b9\u306e\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u65bd\u7b56\u3067\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u30e1\u30c7\u30a3\u30a2\u30df\u30c3\u30af\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u3067\u3001\u3088\u308a\u591a\u304f\u306e\u6f5c\u5728\u9867\u5ba2\u3092\u9855\u5728\u9867\u5ba2\u3078\u3068\u5909\u5316\u3055\u305b\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u53cd\u5fdc\u7387\u3084CPR\u306e\u6570\u5024\u3092\u8ffd\u3044\u306a\u304c\u3089\u3001\u9867\u5ba2\u306b\u523a\u3055\u308b\u5de5\u592b\u3092\u3057\u305f\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u767a\u9001\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-dairekuto-me-ru-hannou-ritu\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_02_780x260.png\" alt=\"\u5546\u570f\u5206\u6790\u30c4\u30fc\u30eb\u3067\u5e02\u5834\u3092\u628a\u63e1\u3000\u8ca9\u4fc3\u30a8\u30ea\u30a2\u306e\u6700\u9069\u5316\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/dm\/\">DM<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/direct-mail\/\">\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff08DM\uff09\u306f\u3001\u4f01\u696d\u306e\u591a\u304f\u304c\u7528\u3044\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u4f01\u696d\u304c\u767a\u9001\u3057\u305f\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u9867\u5ba2\u304c\u624b\u306b\u53d6\u3063\u3066\u958b\u5c01\u3057\u3066\u3044\u308b\u5272\u5408\u306f\u3069\u306e\u7a0b\u5ea6\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306fWeb\u5e83\u544a\u3068&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/sales-promotion\/dairekuto-me-ru-hannou-ritu\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":2,"featured_media":1570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[11,3],"tags":[21,22],"class_list":["post-1569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-offline-measures","category-sales-promotion","tag-dm","tag-direct-mail"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/1569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=1569"}],"version-history":[{"count":4,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/1569\/revisions"}],"predecessor-version":[{"id":4240,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/1569\/revisions\/4240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/1570"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=1569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=1569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=1569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}