{"id":151,"date":"2020-07-10T09:12:38","date_gmt":"2020-07-10T09:12:38","guid":{"rendered":"https:\/\/mm-tips.com\/?p=151"},"modified":"2024-06-12T13:57:15","modified_gmt":"2024-06-12T04:57:15","slug":"hansoku-kotsu","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/sales-promotion\/hansoku-kotsu\/","title":{"rendered":"\u8ca9\u4fc3\u306e\u30b3\u30c4\u306f\u3010\u30e6\u30fc\u30b6\u30fc\u3092\u7406\u89e3\u3059\u308b\u3011\u57fa\u672c\u304b\u3089\u4f01\u753b\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u306e\u307e\u3068\u3081"},"content":{"rendered":"<p>\u8ca9\u4fc3\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u9078\u5b9a\u3059\u308b\u969b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u3069\u3046\u3044\u3063\u305f\u60a9\u307f\u3001\u6b32\u6c42\u306b\u8a34\u6c42\u3059\u3079\u304d\u304b\u5224\u65ad\u306b\u8ff7\u3063\u305f\u7d4c\u9a13\u306f\u3042\u308a\u307e\u305b\u3093\u304b\u3002\u5b9f\u969b\u306e\u3068\u3053\u308d\u3001\u304a\u5ba2\u69d8\u306e\u6f5c\u5728\u7684\u30cb\u30fc\u30ba\u307e\u3067\u3057\u3063\u304b\u308a\u3068\u7406\u89e3\u3057\u3066\u3001\u8ca9\u4fc3\u4f01\u753b\u304c\u7acb\u3066\u3089\u308c\u3066\u3044\u308b\u30b1\u30fc\u30b9\u306f\u591a\u304f\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u8ca9\u4fc3\u4f01\u753b\u306e\u6210\u529f\u30fb\u5931\u6557\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u3066\u304f\u308b\u306e\u306f\u3001\u9867\u5ba2\u306e\u300c\u30a4\u30f3\u30b5\u30a4\u30c8\u300d\u3067\u3059\u3002<br \/>\n\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u306f\u3001\u5143\u3005\u300c\u6d1e\u5bdf\u300d\u300c\u773c\u8b58\u300d\u3068\u3044\u3046\u610f\u5473\u306e\u82f1\u5358\u8a9e\u3067\u3059\u304c\u3001\u8ca9\u4fc3\u4e0a\u3067\u306f\u300c\u4eba\u3092\u52d5\u304b\u3059\u96a0\u308c\u305f\u5fc3\u7406\uff08\u6f5c\u5728\u30cb\u30fc\u30ba\uff09\u300d\u3068\u3044\u3046\u610f\u5473\u5408\u3044\u3067\u7528\u3044\u307e\u3059\u3002\u201d\u6f5c\u5728\u201d\u306a\u306e\u3067\u3001\u5b9f\u306f\u304a\u5ba2\u69d8\u81ea\u8eab\u304c\u6c17\u3065\u3044\u3066\u3044\u306a\u3044\u5834\u5408\u3082\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001\u3053\u306e\u201d\u30a4\u30f3\u30b5\u30a4\u30c8\u201d\u307e\u3067\u542b\u3081\u305f\u300c\u30e6\u30fc\u30b6\u30fc\u3092\u77e5\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u304c\u3001\u3044\u304b\u306b\u8ca9\u4fc3\u6210\u529f\u306e\u30b3\u30c4\u3068\u306a\u3063\u3066\u3044\u308b\u304b\u3001\u3068\u3044\u3046\u3053\u3068\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u77e5\u308b\u65b9\u6cd5\uff08\u5206\u6790\u624b\u6cd5\uff09\u81ea\u4f53\u306b\u3064\u3044\u3066\u3001\u5206\u304b\u308a\u3084\u3059\u304f\u3054\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-hansoku-kotsu\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_02_728x90.png\" alt=\"\u5546\u570f\u5206\u6790\u30c4\u30fc\u30eb\u3067\u5e02\u5834\u3092\u628a\u63e1\u3000\u8ca9\u4fc3\u30a8\u30ea\u30a2\u306e\u6700\u9069\u5316\u306b\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u8ca9\u4fc3\u306e\u57fa\u672c<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u8ca9\u4fc3\u65bd\u7b56\u3092\u4f01\u753b\u3059\u308b\u305f\u3081\u306b\uff01\u30e6\u30fc\u30b6\u30fc\u50cf\u3092\u77e5\u308b\u305f\u3081\u306e\u4e3b\u306a\u5206\u6790\u624b\u6cd5<\/a><ul><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5206\u6790<\/a><\/li><li><a href=\"#KPICV\"><span class=\"toc_number toc_depth_2\">2.2<\/span> KPI\u30c4\u30ea\u30fc\u5206\u6790\u3001\u4e2d\u9593\u30fb\u6700\u7d42CV<\/a><\/li><li><a href=\"#CROConversion_Rate_Optimization\"><span class=\"toc_number toc_depth_2\">2.3<\/span> CRO(Conversion Rate Optimization\uff0f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u6700\u9069\u5316) <\/a><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_2\">2.4<\/span> \u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790<\/a><\/li><li><a href=\"#i-5\"><span class=\"toc_number toc_depth_2\">2.5<\/span> \u8ca9\u4fc3\u65bd\u7b56\u306e\u8a34\u6c42\u5148\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u3044\u308b\u304b<\/a><\/li><\/ul><\/li><li><a href=\"#i-6\"><span class=\"toc_number toc_depth_1\">3<\/span> \u307e\u3068\u3081\uff1a\u8ca9\u4fc3\u306e\u30b3\u30c4\u306f\u304a\u5ba2\u69d8\u50cf\u3092\u3064\u304b\u3093\u3067\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u8ca9\u4fc3\u306e\u57fa\u672c<\/span><\/h2>\n<p> <img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/07\/hansoku-kotsu02-1.jpg\" alt=\"\" width=\"450\" height=\"300\" class=\"alignnone size-full wp-image-156\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/07\/hansoku-kotsu02-1.jpg 450w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/07\/hansoku-kotsu02-1-300x200.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><br \/>\n\u81ea\u793e\u30fb\u81ea\u5e97\u306e\u8ca9\u4fc3\u3092\u5b9f\u884c\u3059\u308b\u969b\u306b\u306f\u3001\u305d\u308c\u306b\u5148\u7acb\u3063\u3066\u7dbf\u5bc6\u306a\u8a08\u753b\u3092\u7acb\u3066\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u3001\u307e\u305a\u4eca\u56de\u306e\u8ca9\u4fc3\u8a08\u753b\u306e\u300c\u6210\u679c\u3001\u307e\u305f\u306f\u58f2\u4e0a\u3001\u5229\u76ca\u306a\u3069\u300d\u3092\u660e\u78ba\u306b\u6c7a\u3081\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u3082\u305d\u3082\u3001\u8ca9\u4fc3\uff08\u8ca9\u58f2\u4fc3\u9032\uff09\u3068\u306f\u3001\u201d\u58f2\u308a\u624b\u304c\u8cb7\u3044\u624b\u306e\u8cfc\u8cb7\u5fc3\u3092\u523a\u6fc0\u3057\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3092\u8cfc\u5165\u3055\u305b\u308b\u305f\u3081\u306b\u304a\u3053\u306a\u3046\u7d44\u7e54\u7684\u306a\u6d3b\u52d5\u201d\u306e\u3053\u3068\u3002<br \/>\n\u3068\u306f\u3044\u3048\u3001\u4f01\u696d\u6d3b\u52d5\u306b\u304a\u3044\u3066\u3001\u8ca9\u4fc3\u8a08\u753b\u306f\u58f2\u308a\u624b\u304c\u3001\u201d\u3069\u3093\u306a\u30e6\u30fc\u30b6\u30fc\u201d\u306b\u5bfe\u3057\u3066\u201d\u3069\u3093\u306a\u8ca9\u4fc3\u65bd\u7b56\u201d\u3092\u5b9f\u884c\u3057\u3001\u201d\u3069\u306e\u3088\u3046\u306a\u30b4\u30fc\u30eb\uff08\u6210\u679c\u3084\u58f2\u4e0a\u3001\u5229\u76ca\u306a\u3069\uff09\u201d\u3092\u5f97\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u304b\u304c\u660e\u78ba\u306b\u306a\u3063\u3066\u3044\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5f97\u305f\u3044\u30b4\u30fc\u30eb\u304c\u660e\u78ba\u306b\u306a\u3063\u3066\u306f\u3058\u3081\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u7d5e\u308a\u8fbc\u307f\u3068\u5177\u4f53\u7684\u306a\u5b9f\u65bd\u5185\u5bb9\u3078\u306e\u843d\u3068\u3057\u8fbc\u307f\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u30b4\u30fc\u30eb\u304c\u201d\u58f2\u4e0a\u3007\u3007\uff05\u5897\u201d\u3060\u3068\u3059\u308b\u3068\u3001\u305d\u306e\u305f\u3081\u306b\u300c\u65b0\u898f\u9867\u5ba2\u3088\u308a\u3082\u58f2\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u304f\u308c\u308b\u306e\u3067\u3001\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u306e\u58f2\u4e0a\u3007\u3007\uff05\u5897\u3092\u76ee\u6307\u3059\u300d\u3068\u3044\u3046\u76ee\u6a19\u304c\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<br \/>\n\u3053\u306e\u76ee\u6a19\u306b\u5bfe\u3057\u3066\u3001\u5b9f\u65bd\u3059\u3079\u304d\u65bd\u7b56\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u76ee\u306b\u7559\u307e\u308a\u3084\u3059\u3044\u65e2\u5b58\u9867\u5ba2\u5411\u3051\u306e\u65bd\u7b56\u3067\u3042\u308b\u300c\u4f1a\u54e1\u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u3067\u5272\u5f15\u7387UP\u300d\u3084\u300c\u4f1a\u54e1\u5411\u3051\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u767a\u884c\u300d\u306a\u3069\u3092\u9078\u3076\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u696d\u7a2e\u30fb\u696d\u614b\u306b\u3088\u3063\u3066\u9055\u3044\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u3046\u3044\u3063\u305f\u76ee\u6a19\u306b\u5408\u308f\u305b\u305f\u65bd\u7b56\u306f\u305d\u308c\u307b\u3069\u306b\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-2\">\u8ca9\u4fc3\u65bd\u7b56\u3092\u4f01\u753b\u3059\u308b\u305f\u3081\u306b\uff01\u30e6\u30fc\u30b6\u30fc\u50cf\u3092\u77e5\u308b\u305f\u3081\u306e\u4e3b\u306a\u5206\u6790\u624b\u6cd5<\/span><\/h2>\n<p> <img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/07\/hansoku-kotsu03-1.jpg\" alt=\"\" width=\"450\" height=\"300\" class=\"alignnone size-full wp-image-153\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/07\/hansoku-kotsu03-1.jpg 450w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/07\/hansoku-kotsu03-1-300x200.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><br \/>\n\u3000\u3042\u306a\u305f\u304c\u8a08\u753b\u3057\u3066\u3044\u308b\u8ca9\u4fc3\u306e\u3001\u30b4\u30fc\u30eb\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u8ca9\u4fc3\u65bd\u7b56\u3068\u306e\u95a2\u4fc2\u3001\u305d\u306e\u4e2d\u3067\u3082\u7279\u306b\u6700\u3082\u91cd\u8981\u306a\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\uff08\u30e6\u30fc\u30b6\u30fc\uff09\u300d\u3092\u201c\u898b\u3048\u308b\u5316\u201c\u3059\u308b\u305f\u3081\u306e\u4ee3\u8868\u7684\u306a\u624b\u6cd5\u3068\u3057\u3066\u3001<\/p>\n<ul>\n<li>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc<\/li>\n<li>KPI<\/li>\n<li>CRO(Conversion Rate Optimization)<\/li>\n<\/ul>\n<p>\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30b3\u30e9\u30e0\u3067\u306f\u3001\u5404\u624b\u6cd5\u306b\u3064\u3044\u3066\u3001\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308b\u8003\u3048\u65b9\u3092\u3054\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-3\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5206\u6790<\/span><\/h3>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\u3001\u9867\u5ba2\uff08\u30e6\u30fc\u30b6\u30fc\uff09\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u6c7a\u5b9a\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u65c5\u306b\u4f8b\u3048\u3001\u305d\u306e\u9867\u5ba2\uff08\u30e6\u30fc\u30b6\u30fc\uff09\u306e\u884c\u52d5\u3084\u5fc3\u7406\u3092\u6642\u7cfb\u5217\u7684\u306b\u53ef\u8996\u5316\u3059\u308b\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u6700\u3082\u6709\u540d\u306a\u30b1\u30fc\u30b9\u3068\u3057\u3066\u306f\u3001\u300c\u9244\u9053\u4f1a\u793eRail Europe\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u300d\u306e\u4f8b\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u9244\u9053\u4f1a\u793e\u304c\u3001\u9867\u5ba2\uff08\u30e6\u30fc\u30b6\u30fc\uff09\u306e\u6642\u7cfb\u5217\u3067\u306e\u52d5\u304d\u3001\u4f8b\u3048\u3070\u8abf\u67fb\u3084\u4e88\u7d04\u3001\u65c5\u884c\u3001\u65c5\u884c\u5f8c\u3092\u3001\u305d\u306e\u6642\u306e\u884c\u52d5\u3001\u611f\u60c5\u3068\u3042\u308f\u305b\u3066\u53ef\u8996\u5316\uff08\u30de\u30c3\u30d4\u30f3\u30b0\uff09\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u56f3\u793a\u306e\u4ed5\u65b9\u3067\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u9867\u5ba2\uff08\u30e6\u30fc\u30b6\u30fc\uff09\u304c\u8cfc\u5165\u524d\u306b\u300c\u4f55\u3092\u8003\u3048\u300d\u300c\u3069\u3053\u306b\u60f9\u304b\u308c\u305f\u304b\u300d\u3068\u3044\u3046\u4eee\u8aac\u3092\u7acb\u3066\u308b\u3053\u3068\u3067\u3001\u201d\u3069\u3093\u306a\u300c\u8cb7\u3044\u624b\u300d\u201d\u306b\u3001\u201d\u3069\u3093\u306a\u8ca9\u4fc3\u65bd\u7b56\u201d\u3092\u5b9f\u884c\u3057\u305f\u3089\u826f\u3044\u304b\u306e\u65b9\u91dd\u304c\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"KPICV\">KPI\u30c4\u30ea\u30fc\u5206\u6790\u3001\u4e2d\u9593\u30fb\u6700\u7d42CV<\/span><\/h3>\n<p>\u3000KPI\u30c4\u30ea\u30fc\u3068\u306f\u3001\u3042\u306a\u305f\u304c\u6c7a\u3081\u305f\u30b4\u30fc\u30eb\uff08\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19*KGI\uff09\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u3001\u30c4\u30ea\u30fc\u72b6\u306b\u56f3\u8868\u5316\u3057\u305f\u5206\u6790\u9805\u76ee\u8cc7\u6599\u306e\u3053\u3068\u3067\u3059\u3002<br \/>\n\uff08\u4f8b\uff09<\/p>\n<p>\u203bKPI\u30c4\u30ea\u30fc\u306e\u4e00\u4f8b<\/p>\n<table>\n<tbody>\n<tr>\n<td>KGI<\/td>\n<td>Key Goal Indicator\uff0f\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\u3002<br \/>\n\u81ea\u793e\u30fb\u81ea\u5e97\u306e\u30d3\u30b8\u30cd\u30b9\u6700\u7d42\u76ee\u6a19\uff08\u58f2\u4e0a\u30fb\u5229\u76ca\uff09\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3002<\/td>\n<\/tr>\n<tr>\n<td>KSF<\/td>\n<td>Key Success Factor\uff0f\u91cd\u8981\u6210\u529f\u8981\u56e0\u3002<br \/>\n\u81ea\u793e\u30fb\u81ea\u5e97\u306eKGI\u5b9f\u73fe\u306e\u305f\u3081\u306b\u6700\u3082\u91cd\u8981\u306a\u8981\u56e0\u3092\u5b9a\u3081\u308b\u3082\u306e\u3002<\/td>\n<\/tr>\n<tr>\n<td>KPI<\/td>\n<td>Key Performance Indicator\uff0f\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u3002<br \/>\nKGI\u306b\u5bfe\u3059\u308b\u9054\u6210\u5ea6\u5408\u3092\u8a08\u91cf\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u308b\u6307\u6a19\u3002<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5206\u6790\u306e\u5bfe\u8c61\u3068\u306a\u308b\u30d3\u30b8\u30cd\u30b9\u304c\u5b9f\u5e97\u8217\u304b\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3001\u53d6\u308a\u6271\u3046\u3082\u306e\u304c\u6d88\u8cbb\u8ca1\u304b\u30b5\u30fc\u30d3\u30b9\u304b\u3001\u305d\u306e\u307b\u304b\u3055\u307e\u3056\u307e\u306a\u8981\u56e0\u306b\u3088\u3063\u3066\u30c4\u30ea\u30fc\u306e\u4f5c\u308a\u65b9\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3001\u5b9f\u5e97\u8217\u306e\u5834\u5408\u306b\u306f\u4e00\u822c\u7684\u306bKSF\u3001\u3064\u307e\u308a\u30b4\u30fc\u30eb\u9054\u6210\u306e\u6700\u5927\u8981\u56e0\u304c\u300c\u72d9\u3046\u3079\u304d\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u300d\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u308c\u307b\u3069\u3001\u8ca9\u4fc3\u306e\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u306b\u3042\u305f\u3063\u3066\u306f\u3001\u4e8b\u524d\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\uff08\u30e6\u30fc\u30b6\u30fc\u50cf\uff09\u306e\u6b63\u78ba\u306a\u5b9a\u7fa9\u3001\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3><span id=\"CROConversion_Rate_Optimization\">CRO(Conversion Rate Optimization\uff0f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u6700\u9069\u5316) <\/span><\/h3>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08conversion\uff1aCV\uff09\u306f\u3001\u300c\u5909\u63db\u300d\u300c\u8ee2\u63db\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u3067\u306f\uff08\u4e3b\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u30fb\u8ca9\u4fc3\u306e\uff09\u6700\u7d42\u7684\u306a\u6210\u679c\u30fb\u5b9f\u58f2\u306a\u3069\u3092\u8868\u3059\u8a00\u8449\u3067\u3059\u3002<\/p>\n<p>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3054\u304f\u4e00\u822c\u7684\u306a\u6982\u5ff5\u3067\u3059\u304c\u3001\u5f93\u6765\u578b\u306e\u5b9f\u5e97\u8217\u3092\u6301\u3064\u5c0f\u58f2\u696d\u754c\u3067\u306f\u3001\u307e\u3060\u3042\u307e\u308a\u99b4\u67d3\u306e\u3042\u308b\u8a00\u8449\u3067\u306f\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u8fd1\u5e74\u3067\u306f\u3001\u30ea\u30a2\u30eb\u306a\u5546\u5e97\u306a\u3069\u3067\u3082\u3001\u7279\u306b\u4e2d\u9593\u7684\u306aCV\uff08\u6765\u5e97\uff09\u3092\u6700\u7d42CV\uff08\u8cfc\u5165\u306a\u3069\uff09\u306b\u5f15\u304d\u4e0a\u3052\u308b\u305f\u3081\u306e\u304d\u3063\u304b\u3051\u306b\u95a2\u3059\u308b\u5206\u6790\u304c\u3001\u975e\u5e38\u306b\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u3044\u305f\u305a\u3089\u306b\u5165\u5e97\u5ba2\u6570\u5897\u306e\u307f\u3092\u8ffd\u3044\u304b\u3051\u306a\u304f\u3068\u3082\u3001EC\u30b5\u30a4\u30c8\u306a\u3069\u306e\u901a\u8ca9\u3067\u3082\u58f2\u4e0a\u62e1\u5927\u306b\u3064\u306a\u3052\u3089\u308c\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u5b9f\u5e97\u8217\u3067\u306f\u6b63\u78ba\u306a\u6d41\u5165\u6570\uff08\u6765\u5e97\u6570\uff09\u306e\u628a\u63e1\u304c\u96e3\u3057\u3044\u3046\u3048\u306b\u3001\u5e97\u5185\u30ec\u30a4\u30a2\u30a6\u30c8\u3084\u5728\u5eab\u6570\u3001\u30b9\u30bf\u30c3\u30d5\u4eba\u6570\u3084\u63a5\u5ba2\u306e\u8cea\u306a\u3069\u3001\u5909\u6570\u304c\u975e\u5e38\u306b\u591a\u3044\u305f\u3081\u3001Web\u5e83\u544a\u3067\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u3088\u3046\u306b\u5358\u7d14\u306a\u6307\u6570\uff08conversion rate\uff1aCVR\uff09\u5316\u306f\u3067\u304d\u307e\u305b\u3093\u3002<br \/>\n\u3057\u304b\u3057\u3001\u300c\u58f2\u308a\u5834POP\u3092\u7f6e\u304f\u65e5\u3068\u7f6e\u304b\u306a\u3044\u65e5\u306e\u58f2\u308c\u884c\u304d\u306e\u9055\u3044\u300d\u3068\u3044\u3063\u305fAB\u30c6\u30b9\u30c8\u3067\u3082\u3001\u5b9f\u5e97\u8217\u306b\u304a\u3044\u3066\u3001\u4f55\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u304a\u5ba2\u69d8\u306e\u8ca1\u5e03\u306e\u7d10\u3092\u89e3\u304b\u305b\u308b\u304d\u3063\u304b\u3051\uff09\u306b\u3064\u306a\u304c\u3063\u305f\u304b\u3001\u4eee\u8aac\u3092\u7acb\u3066\u3066\u3044\u304f\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-4\">\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790<\/span><\/h3>\n<p> <img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/07\/hansoku-kotsu04-1.jpg\" alt=\"\" width=\"450\" height=\"300\" class=\"alignnone size-full wp-image-154\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/07\/hansoku-kotsu04-1.jpg 450w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/07\/hansoku-kotsu04-1-300x200.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><br \/>\n\u65e2\u5b58\u9867\u5ba2\u306e\u5206\u6790\u306f\u3001\u3059\u3067\u306b\u904b\u55b6\u304c\u59cb\u307e\u3063\u3066\u3044\u308b\u5e97\u8217\u306b\u3068\u3063\u3066\u306f\u3001\u6210\u529f\u30d1\u30bf\u30fc\u30f3\u3092\u5c0e\u304f\u305f\u3081\u306b\u306f\u6700\u77ed\u306e\u624b\u6cd5\u306e\u4e00\u3064\u3002<br \/>\n\u305f\u3057\u304b\u306b\u51fa\u5e97\u524d\u306b\u305d\u3046\u3044\u3063\u305f\u60f3\u5b9a\u3055\u308c\u308b\u9867\u5ba2\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306a\u3069\u306f\u5206\u6790\u3057\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3057\u3087\u3046\u3002<br \/>\n\u3057\u304b\u3057\u3001\u5b9f\u969b\u306b\u3069\u3046\u3060\u3063\u305f\u304b\u306e\u4e8b\u5b9f\u3092\u30d9\u30fc\u30b9\u3068\u3057\u305f\u9867\u5ba2\u5206\u6790\u306f\u3001\u5e97\u8217\u306e\u696d\u7e3e\u5411\u4e0a\u306b\u306f\u3068\u3066\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u81ea\u793e\u30fb\u81ea\u5e97\u304c\u6301\u3063\u3066\u3044\u308b\u65e2\u5b58\u9867\u5ba2\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u306b\u3064\u3044\u3066\u3082\u8a73\u7d30\u306b\u8abf\u3079\u3066\u3044\u304f\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u300c\u904e\u53bb\u306b\u6210\u529f\u3057\u305f\u8ca9\u4fc3\u65bd\u7b56\u304c\u3001\u3069\u306e\u3088\u3046\u306a\u5c5e\u6027\uff08\u5e74\u9f62\uff0f\u6027\u5225\uff0f\u53ce\u5165\uff0f\u4e16\u5e2f\u69cb\u6210\u306a\u3069\uff09\u306e\u304a\u5ba2\u69d8\u306b\u97ff\u3044\u305f\u3082\u306e\u306a\u306e\u304b\u300d\u3068\u3044\u3063\u305f\u6210\u529f\u30d1\u30bf\u30fc\u30f3\u304c\u3064\u304b\u3081\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<br \/>\n\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u4eca\u5f8c\u6253\u3064\u3079\u304d\u624b\uff08\u8ca9\u4fc3\u65bd\u7b56\uff09\u306e\u9078\u3073\u65b9\u304c\u5177\u4f53\u7684\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-5\">\u8ca9\u4fc3\u65bd\u7b56\u306e\u8a34\u6c42\u5148\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u3044\u308b\u304b<\/span><\/h3>\n<p>\u65e2\u5b58\u9867\u5ba2\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u306f\u3001\u5225\u30b3\u30e9\u30e0\u3067\u3054\u7d39\u4ecb\u3059\u308b\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0GIS\u306b\u3088\u3063\u3066\u5546\u570f\u306e\u5730\u57df\u7279\u6027\u3068\u91cd\u306d\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5f37\u529b\u306a\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u30fb\u30c4\u30fc\u30eb\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u81ea\u5e97\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30c7\u30b8\u30bf\u30eb\u5730\u56f3\u4e0a\u306b\u9867\u5ba2\u60c5\u5831\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u304b\u3089\u5b9f\u884c\u3059\u308b\u4e88\u5b9a\u306e\u65bd\u7b56\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u3001\u5546\u570f\u7bc4\u56f2\u306b\u591a\u304f\u3044\u308b\u306e\u304b\u5426\u304b\u3068\u3044\u3046\u3053\u3068\u307e\u3067\u3001\u5b9f\u884c\u524d\u306b\u63a8\u5b9a\u53ef\u80fd\u3068\u306a\u308b\u306e\u3067\u3059\u3002<br \/>\n\u305d\u308c\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u65e2\u5b58\u9867\u5ba2\u304c\u591a\u304f\u3044\u308b\u5730\u57df\u3068\u305d\u3046\u3067\u306f\u306a\u3044\u5730\u57df\u3092\u6bd4\u8f03\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u307e\u3060\u958b\u62d3\u3057\u304d\u308c\u3066\u3044\u306a\u3044\u5730\u57df\u3078\u3001\u3069\u306e\u3088\u3046\u306b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u4ed5\u639b\u3051\u308b\u3079\u304d\u304b\u3082\u5224\u65ad\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-6\">\u307e\u3068\u3081\uff1a\u8ca9\u4fc3\u306e\u30b3\u30c4\u306f\u304a\u5ba2\u69d8\u50cf\u3092\u3064\u304b\u3093\u3067\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068<\/span><\/h2>\n<p>\u81ea\u5e97\u8217\u3092\u5206\u6790\u3057\u3066\u3002\u304a\u5ba2\u69d8\u50cf\u3084\u5177\u4f53\u7684\u306a\u30da\u30eb\u30bd\u30ca\u50cf\u304c\u63b4\u3081\u305f\u3089\u3001\u8ca9\u4fc3\u8a08\u753b\u3092\u7df4\u308b\u6e96\u5099\u306f\u6574\u3044\u59cb\u3081\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u3002<br \/>\n\u6839\u62e0\u306a\u304f\u4e3b\u89b3\u7684\u306b\u300c\u304a\u5ba2\u69d8\u306f\u3053\u3046\u3044\u3046\u3082\u306e\u300d\u3068\u3044\u3046\u5224\u65ad\u3092\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u3042\u304f\u307e\u3067\u3082\u9867\u5ba2\u76ee\u7dda\u306e\u51b7\u5fb9\u306a\u632f\u308a\u8fd4\u308a\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u3092\u6df1\u304f\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u305d\u3053\u304b\u3089\u5148\u306e\u8ca9\u58f2\u4fc3\u9032\u8a08\u753b\u306e\u7acb\u3066\u65b9\u306b\u3064\u3044\u3066\u306f\u3001\u5225\u30b3\u30e9\u30e0\u3067\u3082\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u305d\u3061\u3089\u3082\u662f\u975e\u3054\u53c2\u7167\u306e\u4e0a\u3001\u3044\u307e\u7686\u3055\u3093\u304c\u643a\u308f\u3063\u3066\u3044\u308b\u30d3\u30b8\u30cd\u30b9\u306e\u30b1\u30fc\u30b9\u306b\u5177\u4f53\u7684\u306b\u3042\u3066\u306f\u3081\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-hansoku-kotsu\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_02_780x260.png\" alt=\"\u5546\u570f\u5206\u6790\u30c4\u30fc\u30eb\u3067\u5e02\u5834\u3092\u628a\u63e1\u3000\u8ca9\u4fc3\u30a8\u30ea\u30a2\u306e\u6700\u9069\u5316\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/data-analysis\/\">\u30c7\u30fc\u30bf\u5206\u6790<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/hambai-sokushin\/\">\u8ca9\u58f2\u4fc3\u9032<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/kokyaku-bunseki\/\">\u9867\u5ba2\u5206\u6790<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u8ca9\u4fc3\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u9078\u5b9a\u3059\u308b\u969b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u3069\u3046\u3044\u3063\u305f\u60a9\u307f\u3001\u6b32\u6c42\u306b\u8a34\u6c42\u3059\u3079\u304d\u304b\u5224\u65ad\u306b\u8ff7\u3063\u305f\u7d4c\u9a13\u306f\u3042\u308a\u307e\u305b\u3093\u304b\u3002\u5b9f\u969b\u306e\u3068\u3053\u308d\u3001\u304a\u5ba2\u69d8\u306e\u6f5c\u5728\u7684\u30cb\u30fc\u30ba\u307e\u3067\u3057\u3063\u304b\u308a\u3068\u7406\u89e3\u3057\u3066\u3001\u8ca9\u4fc3\u4f01\u753b\u304c\u7acb\u3066\u3089\u308c\u3066\u3044\u308b\u30b1\u30fc\u30b9\u306f\u591a\u304f&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/sales-promotion\/hansoku-kotsu\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[31,36,38],"class_list":["post-151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-promotion","tag-data-analysis","tag-hambai-sokushin","tag-kokyaku-bunseki"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=151"}],"version-history":[{"count":4,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/151\/revisions"}],"predecessor-version":[{"id":1735,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/151\/revisions\/1735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/155"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}