{"id":1300,"date":"2021-12-31T05:00:45","date_gmt":"2021-12-30T20:00:45","guid":{"rendered":"https:\/\/mm-tips.com\/?p=1300"},"modified":"2024-06-11T14:58:36","modified_gmt":"2024-06-11T05:58:36","slug":"rfm-bunseki-toha","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki\/rfm-bunseki-toha\/","title":{"rendered":"RFM\u5206\u6790\u3068\u306f\uff1f\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u624b\u6cd5\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8"},"content":{"rendered":"<p><span class=\"bold marker-under\">RFM\u5206\u6790\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u308f\u308c\u308b\u9867\u5ba2\u5206\u6790\u624b\u6cd5<\/span>\u3067\u3059\u3002\u3053\u306e\u5206\u6790\u3067\u306f\u4f01\u696d\u304c\u6301\u3063\u3066\u3044\u308b\u9867\u5ba2\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u305d\u308c\u305e\u308c3\u3064\u306e\u6307\u6a19\u306b\u5206\u985e\u3057\u3066\u30b0\u30eb\u30fc\u30d7\u306b\u632f\u308a\u5206\u3051\u307e\u3059\u3002\u30c7\u30fc\u30bf\u306b\u3088\u3063\u3066\u7d99\u7d9a\u9867\u5ba2\u3068\u96e2\u53cd\u9867\u5ba2\u3092\u7cbe\u67fb\u3067\u304d\u3001\u4eca\u5f8c\u306e\u8ca9\u58f2\u4fc3\u9032\u306b\u751f\u304b\u305b\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001RFM\u5206\u6790\u3068\u306f\u4f55\u304b\u3001<span class=\"bold\">\u3069\u306e\u3088\u3046\u306a\u57fa\u6e96\u3067\u5206\u985e\u3059\u308b\u306e\u304b\u306a\u3069\u57fa\u672c\u7684\u306a\u5de5\u7a0b\u306e\u4ed6\u306b\u3001\u9867\u5ba2\u3092\u5206\u6790\u3057\u3066\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u624b\u6cd5\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/span>\u3057\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-rfm-bunseki-toha\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_728x90.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#RFM\"><span class=\"toc_number toc_depth_1\">1<\/span> RFM\u5206\u6790\u306f\u9867\u5ba2\u3092\u4e26\u3079\u66ff\u3048\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u5206\u6790\u624b\u6cd5<\/a><\/li><li><a href=\"#RFM3\"><span class=\"toc_number toc_depth_1\">2<\/span> RFM\u5206\u6790\u306b\u4f7f\u7528\u3055\u308c\u308b3\u3064\u306e\u6307\u6a19<\/a><ul><li><a href=\"#Recency\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u6307\u6a19\u2460\u6700\u65b0\u8cfc\u5165\u65e5\uff08Recency\/\u30ea\u30fc\u30bb\u30f3\u30b7\u30fc\uff09<\/a><\/li><li><a href=\"#Frequency\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u6307\u6a19\u2461\u8cfc\u8cb7\u983b\u5ea6\uff08Frequency\/\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\uff09<\/a><\/li><li><a href=\"#Monetary\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u6307\u6a19\u2462\u8cfc\u8cb7\u91d1\u984d\uff08Monetary\/\u30de\u30cd\u30bf\u30ea\u30fc\uff09<\/a><\/li><\/ul><\/li><li><a href=\"#RFM-2\"><span class=\"toc_number toc_depth_1\">3<\/span> RFM\u5206\u6790\u3092\u9867\u5ba2\u5206\u6790\u306b\u53d6\u308a\u5165\u308c\u308b\u30e1\u30ea\u30c3\u30c8<\/a><ul><li><a href=\"#1\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u30e1\u30ea\u30c3\u30c8\u305d\u306e1\uff5c\u9867\u5ba2\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u9069\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u304a\u3053\u306a\u3048\u308b<\/a><\/li><li><a href=\"#2\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u30e1\u30ea\u30c3\u30c8\u305d\u306e2\uff5c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u4e0a\u304c\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#RFM-3\"><span class=\"toc_number toc_depth_1\">4<\/span> RFM\u5206\u6790\u304c\u6301\u3064\u30c7\u30e1\u30ea\u30c3\u30c8\u306b\u306f\u6ce8\u610f\u304c\u5fc5\u8981<\/a><\/li><li><a href=\"#3\"><span class=\"toc_number toc_depth_1\">5<\/span> \u307e\u3068\u3081\uff1a3\u3064\u306e\u6307\u6a19\u304b\u3089\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092<\/a><\/li><\/ul><\/div>\n<h2><span id=\"RFM\">RFM\u5206\u6790\u306f\u9867\u5ba2\u3092\u4e26\u3079\u66ff\u3048\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u5206\u6790\u624b\u6cd5<\/span><\/h2>\n<p>\u300cRFM\u5206\u6790\u300d\u3068\u306f\u30013\u3064\u306e\u6307\u6a19\u304b\u3089\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u624b\u6cd5\u306e\u3053\u3068\u3067\u3059\u3002\u4f7f\u7528\u3059\u308b3\u3064\u306e\u30c7\u30fc\u30bf\u300cRecency\u300d\u300cFrequency\u300d\u300cMonetary\u300d\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u3066RFM\u5206\u6790\u3068\u547c\u3070\u308c\u307e\u3059\u3002<\/p>\n<p>3\u3064\u306e\u6307\u6a19\u3092\u3082\u3068\u306b\u3057\u3066<span class=\"bold marker-under\">\u9867\u5ba2\u3092\u512a\u826f\u9867\u5ba2\u30fb\u65b0\u898f\u9867\u5ba2\u30fb\u5b89\u5b9a\u9867\u5ba2\u30fb\u4f11\u7720\u9867\u5ba2\u30fb\u96e2\u53cd\u9867\u5ba2\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u632f\u308a\u5206\u3051\u3001\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u3042\u3089\u3086\u308b\u65b9\u9762\u304b\u3089\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d<\/span>\u307e\u3059\u3002<\/p>\n<h2><span id=\"RFM3\">RFM\u5206\u6790\u306b\u4f7f\u7528\u3055\u308c\u308b3\u3064\u306e\u6307\u6a19<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1304\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/12\/rfm-bunseki-toha03-1.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/12\/rfm-bunseki-toha03-1.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/12\/rfm-bunseki-toha03-1-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>RFM\u5206\u6790\u306b\u4f7f\u308f\u308c\u308b\u6307\u6a19\u306f\u6b21\u306e3\u8981\u7d20\u3067\u3059\u3002<\/p>\n<ol>\n<li>Recency<\/li>\n<li>Frequency<\/li>\n<li>Monetary<\/li>\n<\/ol>\n<p>\u6307\u6a19\u3054\u3068\u306b\u3069\u306e\u3088\u3046\u306a\u610f\u5473\u3092\u6301\u3064\u306e\u304b\u3001\u5177\u4f53\u4f8b\u3092\u51fa\u3057\u306a\u304c\u3089\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"Recency\">\u6307\u6a19\u2460\u6700\u65b0\u8cfc\u5165\u65e5\uff08Recency\/\u30ea\u30fc\u30bb\u30f3\u30b7\u30fc\uff09<\/span><\/h3>\n<p>\u6307\u6a19\u306e1\u3064\u76ee\u300c\u6700\u65b0\u8cfc\u5165\u65e5\uff08Recency\/\u30ea\u30fc\u30bb\u30f3\u30b7\u30fc\uff09\u300d\u306f\u3001\u9867\u5ba2\u304c\u6700\u5f8c\u306b\u5e97\u8217\u3092\u5229\u7528\u3057\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u65e5\u4ed8\u3092\u6307\u3057\u307e\u3059\u3002<span class=\"bold marker-under\">\u5546\u54c1\u306e\u8cfc\u5165\u65e5\u304c\u76f4\u8fd1\u3067\u3042\u308b\u9867\u5ba2\u307b\u3069\u512a\u826f\u9867\u5ba2<\/span>\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u6700\u65b0\u8cfc\u5165\u65e5\u3092\u6307\u6a19\u3068\u3057\u3066\u5206\u985e\u3059\u308b\u5834\u5408\u3001<\/p>\n<ol>\n<li>2018\u5e741\u670820\u65e5\u306b\u8cfc\u5165\u3057\u305f\u9867\u5ba2A<\/li>\n<li>2021\u5e749\u67084\u65e5\u306b\u8cfc\u5165\u3057\u305f\u9867\u5ba2B<\/li>\n<li>2021\u5e7411\u67082\u65e5\u306b\u8cfc\u5165\u3057\u305f\u9867\u5ba2C<\/li>\n<\/ol>\n<p>2021\u5e7411\u67082\u65e5\u306b\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2C\u304c\u512a\u826f\u9867\u5ba2\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"Frequency\">\u6307\u6a19\u2461\u8cfc\u8cb7\u983b\u5ea6\uff08Frequency\/\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\uff09<\/span><\/h3>\n<p>2\u3064\u76ee\u306e\u300c\u8cfc\u8cb7\u983b\u5ea6\uff08Frequency\/\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\uff09\u300d\u306f\u3001\u5206\u6790\u671f\u9593\u4e2d\u306e\u5546\u54c1\u8cfc\u5165\u56de\u6570\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<span class=\"bold marker-under\">\u8cfc\u5165\u983b\u5ea6\u304c\u9ad8\u3044\u9867\u5ba2\u307b\u3069\u512a\u826f\u9867\u5ba2\u3067\u3042\u308b<\/span>\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n<ol>\n<li>1\u56de\u4ee5\u4e0a\u8cfc\u5165\u3057\u305f\u9867\u5ba2A<\/li>\n<li>3\u56de\u4ee5\u4e0a\u8cfc\u5165\u3057\u305f\u9867\u5ba2B<\/li>\n<li>5\u56de\u4ee5\u4e0a\u8cfc\u5165\u3057\u305f\u9867\u5ba2C<\/li>\n<\/ol>\n<p>\u4e0a\u8a18\u306e\u5834\u5408\u3001\u5206\u6790\u671f\u9593\u4e2d\u306b\u5546\u54c1\u3092\u4e00\u756a\u591a\u304f\u8cfc\u5165\u3057\u305f\u9867\u5ba2C\u304c\u512a\u826f\u9867\u5ba2\u3067\u3042\u308b\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>\u8cfc\u8cb7\u983b\u5ea6\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5224\u65ad\u6750\u6599\u306b\u3082\u306a\u308a\u307e\u3059\u3002\u8cfc\u8cb7\u983b\u5ea6\u304c\u9ad8\u3044\u9867\u5ba2\u306f\u3001\u5e97\u8217\u3084\u5546\u54c1\u306b\u5bfe\u3059\u308b\u6e80\u8db3\u5ea6\u3082\u9ad8\u3044\u3068\u8003\u3048\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<br \/>\n\u4e00\u65b9\u3067\u8cfc\u8cb7\u983b\u5ea6\u306e\u4f4e\u3044\u9867\u5ba2\u304c\u591a\u3044\u5834\u5408\u306f\u3001\u5546\u54c1\u306e\u4fa1\u683c\u3082\u3057\u304f\u306f\u5e97\u8217\u306e\u30b5\u30fc\u30d3\u30b9\u304c\u9069\u6b63\u3067\u306f\u306a\u3044\u306a\u3069\u306e\u7406\u7531\u306b\u3088\u308a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3082\u4f4e\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3><span id=\"Monetary\">\u6307\u6a19\u2462\u8cfc\u8cb7\u91d1\u984d\uff08Monetary\/\u30de\u30cd\u30bf\u30ea\u30fc\uff09<\/span><\/h3>\n<p>3\u3064\u76ee\u306e\u6307\u6a19\u300c\u8cfc\u8cb7\u91d1\u984d\uff08Monetary\/\u30de\u30cd\u30bf\u30ea\u30fc\uff09\u300d\u306f\u3001<span class=\"bold\">\u5206\u6790\u671f\u9593\u4e2d\u306b\u304a\u3051\u308b\u9867\u5ba2\u306e\u8cfc\u8cb7\u7dcf\u984d<\/span>\u3092\u8868\u3057\u307e\u3059\u3002<\/p>\n<ol>\n<li>\u8cfc\u8cb7\u91d1\u984d780\u5186\u306e\u9867\u5ba2A<\/li>\n<li>\u8cfc\u8cb7\u91d1\u984d3,900\u5186\u306e\u9867\u5ba2B<\/li>\n<li>\u8cfc\u8cb7\u91d1\u984d2,340\u5186\u306e\u9867\u5ba2C<\/li>\n<\/ol>\n<p>\u3053\u306e\u5834\u5408\u306f\u3082\u3063\u3068\u3082<span class=\"bold marker-under\">\u58f2\u4e0a\u306b\u8ca2\u732e\u3057\u305f\u9867\u5ba2B\u304c\u512a\u826f\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7<\/span>\u306b\u632f\u308a\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2><span id=\"RFM-2\">RFM\u5206\u6790\u3092\u9867\u5ba2\u5206\u6790\u306b\u53d6\u308a\u5165\u308c\u308b\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1301\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/12\/rfm-bunseki-toha02-1.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/12\/rfm-bunseki-toha02-1.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/12\/rfm-bunseki-toha02-1-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>RFM\u5206\u6790\u3092\u9867\u5ba2\u5206\u6790\u306b\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u30672\u3064\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3059\u308b\u3046\u3048\u3067\u91cd\u8981\u306a\u6307\u91dd\u306b\u306a\u308a\u3046\u308b\u306e\u3067\u3001\u305d\u308c\u305e\u308c\u5177\u4f53\u7684\u306b\u307f\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"1\">\u30e1\u30ea\u30c3\u30c8\u305d\u306e1\uff5c\u9867\u5ba2\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u9069\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u304a\u3053\u306a\u3048\u308b<\/span><\/h3>\n<p>RFM\u5206\u6790\u3067\u9867\u5ba2\u3092\u5206\u985e\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u3001<span class=\"bold 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id=\"2\">\u30e1\u30ea\u30c3\u30c8\u305d\u306e2\uff5c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u4e0a\u304c\u308b<\/span><\/h3>\n<p>RFM\u5206\u6790\u306b\u3088\u3063\u3066\u512a\u826f\u9867\u5ba2\u304b\u3089\u96e2\u53cd\u9867\u5ba2\u307e\u3067\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u30b0\u30eb\u30fc\u30d7\u306b<span class=\"bold 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\/>\n\u4f8b\u3048\u3070\u3001\u5b63\u7bc0\u306b\u95a2\u308f\u3063\u3066\u304f\u308b\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u3067\u306f\u30b7\u30fc\u30ba\u30f3\u3054\u3068\u306b\u6bd4\u8f03\u3059\u308b\u3068\u8cfc\u5165\u306e\u5dee\u304c\u9855\u8457\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u4ee5\u4e0a\u306e\u70b9\u3092\u8e0f\u307e\u3048\u3066\u3001\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u3084\u30ab\u30e9\u30fc\u30fb\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u306a\u3069\u3067\u9867\u5ba2\u3092\u8da3\u5473\u8da3\u5411\u5225\u306b\u5206\u985e\u3059\u308b\u300cCTB\uff08Category Taste Brand\/\u30ab\u30c6\u30b4\u30ea\u30fc\u30fb\u30c6\u30a4\u30b9\u30c8\u30fb\u30d6\u30e9\u30f3\u30c9\uff09\u5206\u6790\u300d\u3092\u639b\u3051\u5408\u308f\u305b\u308b\u306e\u3082\u304a\u3059\u3059\u3081\u3067\u3059\u3002<br \/>\n\u8cfc\u5165\u91d1\u984d\u9806\u306b\u5168\u9867\u5ba2\u309210\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u308b\u300c\u30c7\u30b7\u30eb\u5206\u6790\u300d\u306a\u3069\u306e\u624b\u6cd5\u3092\u53d6\u308a\u5165\u308c\u3066\u512a\u826f\u9867\u5ba2\u306e\u898b\u6975\u3081\u3092\u304a\u3053\u306a\u3046\u306a\u3069\u3001\u65bd\u7b56\u306e\u5de5\u592b\u3082\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h2><span id=\"3\">\u307e\u3068\u3081\uff1a3\u3064\u306e\u6307\u6a19\u304b\u3089\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1303\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/12\/rfm-bunseki-toha04-1.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/12\/rfm-bunseki-toha04-1.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/12\/rfm-bunseki-toha04-1-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>RFM\u5206\u6790\u306f\u3001<span class=\"bold marker-under\">\u6700\u65b0\u8cfc\u5165\u65e5\u30fb\u8cfc\u5165\u983b\u5ea6\u30fb\u8cfc\u5165\u91d1\u984d\u306e3\u3064\u306e\u6307\u6a19\u304b\u3089\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u306b\u632f\u308a\u5206\u3051\u3001\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u3059\u308b\u305f\u3081\u306e\u4fbf\u5229\u306a\u5206\u6790\u624b\u6cd5<\/span>\u3067\u3059\u3002\u7279\u306b\u3001\u5e38\u9023\u9867\u5ba2\u3068\u96e2\u53cd\u9867\u5ba2\u306e\u5b9f\u60c5\u3092\u8abf\u3079\u308b\u306b\u306f\u6709\u52b9\u3067\u3059\u3002<br \/>\nRMF\u5206\u6790\u3060\u3051\u3067\u306f\u88dc\u3048\u306a\u3044\u90e8\u5206\u306b\u4ed6\u306e\u5206\u6790\u3084\u624b\u6cd5\u3092\u4f75\u7528\u3059\u308c\u3070\u3001\u8cb4\u793e\u306e\u8ab2\u984c\u89e3\u6c7a\u3084\u904b\u55b6\u306e\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-rfm-bunseki-toha\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_780x260.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/data-analysis\/\">\u30c7\u30fc\u30bf\u5206\u6790<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/kokyaku-bunseki\/\">\u9867\u5ba2\u5206\u6790<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>RFM\u5206\u6790\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u308f\u308c\u308b\u9867\u5ba2\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002\u3053\u306e\u5206\u6790\u3067\u306f\u4f01\u696d\u304c\u6301\u3063\u3066\u3044\u308b\u9867\u5ba2\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u305d\u308c\u305e\u308c3\u3064\u306e\u6307\u6a19\u306b\u5206\u985e\u3057\u3066\u30b0\u30eb\u30fc\u30d7\u306b\u632f\u308a\u5206\u3051\u307e\u3059\u3002\u30c7\u30fc\u30bf\u306b\u3088\u3063\u3066\u7d99\u7d9a\u9867\u5ba2\u3068\u96e2\u53cd\u9867\u5ba2\u3092\u7cbe\u67fb\u3067\u304d\u3001\u4eca\u5f8c&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki\/rfm-bunseki-toha\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":1302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6],"tags":[31,38],"class_list":["post-1300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bunseki-framework","tag-data-analysis","tag-kokyaku-bunseki"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/1300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=1300"}],"version-history":[{"count":7,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/1300\/revisions"}],"predecessor-version":[{"id":4257,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/1300\/revisions\/4257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/1302"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=1300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=1300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=1300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}