{"id":1293,"date":"2021-12-29T23:58:00","date_gmt":"2021-12-29T14:58:00","guid":{"rendered":"https:\/\/mm-tips.com\/?p=1293"},"modified":"2024-06-11T13:37:26","modified_gmt":"2024-06-11T04:37:26","slug":"yuuryou-kokyaku-bunseki","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/yuuryou-kokyaku-bunseki\/","title":{"rendered":"\u512a\u826f\u9867\u5ba2\u5206\u6790\u3068\u306f\uff1f\u4f01\u696d\u3078\u306e\u8ca2\u732e\u5ea6\u304c\u9ad8\u3044\u9867\u5ba2\u3092\u30c7\u30fc\u30bf\u5206\u6790\u3067\u5272\u308a\u51fa\u305d\u3046"},"content":{"rendered":"<p><span class=\"bold marker-under\">\u5e97\u8217\u3084\u4f01\u696d\u306b\u3068\u3063\u3066\u512a\u826f\u9867\u5ba2\u306f\u58f2\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u304f\u308c\u308b\u5927\u5207\u306a\u5b58\u5728<\/span>\u3067\u3059\u3002\u58f2\u4e0a\u30a2\u30c3\u30d7\u3084\u7d4c\u55b6\u306e\u5b89\u5b9a\u3092\u56f3\u308b\u305f\u3081\u306b\u3082\u512a\u826f\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u305d\u3053\u3067\u91cd\u8981\u3068\u306a\u308b\u306e\u304c\u3001\u512a\u826f\u9867\u5ba2\u3092\u628a\u63e1\u3059\u308b\u300c\u512a\u826f\u9867\u5ba2\u5206\u6790\u300d\u3067\u3059\u3002<span class=\"bold\">\u9069\u5207\u306a\u512a\u826f\u9867\u5ba2\u5206\u6790\u3092\u304a\u3053\u306a\u3048\u306a\u3051\u308c\u3070\u3001\u512a\u826f\u9867\u5ba2\u304c\u96e2\u308c\u308b\u58f2\u4e0a\u4e0d\u632f\u306b\u3082\u3064\u306a\u304c\u308a<\/span>\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u512a\u826f\u9867\u5ba2\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u306a\u306e\u304b\u3001\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3068\u3069\u3046\u9055\u3046\u306e\u304b\u306a\u3069\u306e\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u3068\u3068\u3082\u306b\u3001\u512a\u826f\u9867\u5ba2\u306e\u5206\u6790\u65b9\u6cd5\u306a\u3069\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-yuuryou-kokyaku-bunseki\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_728x90.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">1<\/span> \u300c\u512a\u826f\u9867\u5ba2\u300d\u306f\u3069\u3093\u306a\u9867\u5ba2\u304c\u5bfe\u8c61\uff1f<\/a><ul><li><a href=\"#20\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u512a\u826f\u9867\u5ba2\u306f\u5168\u4f53\u306e\u4e0a\u4f4d\u7d0420%<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">1.2<\/span> \u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3068\u306e\u9055\u3044<\/a><\/li><\/ul><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_1\">2<\/span> \u512a\u826f\u9867\u5ba2\u306e\u628a\u63e1\u304c\u30d3\u30b8\u30cd\u30b9\u52b9\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b<\/a><ul><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u512a\u826f\u9867\u5ba2\u3092\u898b\u3064\u3051\u308b\u300c\u512a\u826f\u9867\u5ba2\u5206\u6790\u300d\u3068\u306f<\/a><\/li><\/ul><\/li><li><a href=\"#i-5\"><span class=\"toc_number toc_depth_1\">3<\/span> \u512a\u826f\u9867\u5ba2\u5206\u6790\u306b\u4f7f\u3048\u308b\u5206\u6790\u624b\u6cd5<\/a><ul><li><a href=\"#RFM\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u6700\u3082\u30e1\u30b8\u30e3\u30fc\u306a\u300cRFM\u5206\u6790\u300d<\/a><\/li><li><a href=\"#i-6\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u7c21\u6613\u7684\u306a\u5206\u6790\u304c\u3067\u304d\u308b\u300c\u30c7\u30b7\u30eb\u5206\u6790\u300d<\/a><\/li><li><a href=\"#i-7\"><span class=\"toc_number toc_depth_2\">3.3<\/span> \u4ed6\u306b\u3082\u4f7f\u3048\u308b\u5206\u6790\u624b\u6cd5\u306f\u6570\u591a\u304f\u3042\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#i-8\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081\uff1a\u512a\u826f\u9867\u5ba2\u3092\u30ad\u30fc\u30d7\u3057\u3066\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u3064\u306a\u3052\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u300c\u512a\u826f\u9867\u5ba2\u300d\u306f\u3069\u3093\u306a\u9867\u5ba2\u304c\u5bfe\u8c61\uff1f<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1296\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/12\/yuuryou-kokyaku-bunseki02-1.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/12\/yuuryou-kokyaku-bunseki02-1.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/12\/yuuryou-kokyaku-bunseki02-1-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u300c\u512a\u826f\u9867\u5ba2\u300d\u3068\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6761\u4ef6\u3092\u6e80\u305f\u3059\u9867\u5ba2\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u9ad8\u983b\u5ea6\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3066\u304f\u308c\u308b<\/li>\n<li>\u8cfc\u8cb7\u91d1\u984d\u304c\u9ad8\u3044<\/li>\n<li>\u76f4\u8fd1\u3067\u5e97\u8217\u3092\u5229\u7528\u3057\u3066\u3044\u308b<\/li>\n<\/ul>\n<p>\u4e00\u56de\u306e\u8cfc\u5165\u91d1\u984d\u304c\u9ad8\u304f\u3066\u3082\u3001\u6700\u5f8c\u306b\u5e97\u8217\u3092\u5229\u7528\u3057\u3066\u304b\u3089\u4e00\u5b9a\u306e\u6642\u9593\u304c\u7d4c\u904e\u3057\u3066\u3044\u308b\u3001\u3042\u308b\u3044\u306f\u5229\u7528\u983b\u5ea6\u304c\u8457\u3057\u304f\u4f4e\u3044\u5834\u5408\u306f\u512a\u826f\u9867\u5ba2\u3068\u306f\u3044\u3048\u307e\u305b\u3093\u3002<span class=\"bold\">SNS\u3067\u306e\u30a2\u30d4\u30fc\u30eb\u884c\u52d5\u304c\u5f37\u3044\u9867\u5ba2\u3084\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u542b\u3081\u3066\u512a\u826f\u9867\u5ba2\u3068\u5b9a\u7fa9\u3059\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059<\/span>\u304c\u3001\u4e00\u822c\u7684\u306b\u306f\u5148\u306b\u793a\u3057\u305f\u6761\u4ef6\u3092\u6e80\u305f\u3059\u9867\u5ba2\u3092\u512a\u826f\u9867\u5ba2\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n<h3><span id=\"20\">\u512a\u826f\u9867\u5ba2\u306f\u5168\u4f53\u306e\u4e0a\u4f4d\u7d0420%<\/span><\/h3>\n<p><span class=\"bold marker-under\">\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\u3067\u306f\u3001\u9867\u5ba2\u5168\u4f53\u306e\u4e0a\u4f4d\u7d042\u5272\u304c\u512a\u826f\u9867\u5ba2\u3067\u3042\u308b\u3068\u5b9a\u7fa9\u3057\u3066<\/span>\u3044\u307e\u3059\u3002\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\u3068\u306f\u3001\u30a4\u30bf\u30ea\u30a2\u306e\u7d4c\u6e08\u5b66\u8005\u30f4\u30a3\u30eb\u30d5\u30ec\u30c9\u30fb\u30d1\u30ec\u30fc\u30c8\u304c\u63d0\u5531\u3057\u305f\u300c\u7269\u4e8b\u306e\u7d50\u679c\u306e\u3046\u30618\u5272\u306f2\u5272\u306e\u8981\u7d20\u306b\u3088\u3063\u3066\u3082\u305f\u3089\u3055\u308c\u308b\u300d\u3068\u3044\u3046\u6cd5\u5247\u3067\u3001\u4ed6\u306b\u3082\u300c80\u5bfe20\u306e\u6cd5\u5247\u300d\u300c2\uff1a8\uff08\u30cb\u30cf\u30c1\uff09\u306e\u6cd5\u5247\u300d\u300c80-20\u30eb\u30fc\u30eb\u300d\u3068\u547c\u3070\u308c\u307e\u3059\u3002\u300c\u6cd5\u5247\u300d\u3068\u3044\u3046\u540d\u79f0\u3067\u3059\u304c\u3001\u6570\u5024\u3092\u5c0e\u304d\u51fa\u3059\u65b9\u7a0b\u5f0f\u306f\u5b58\u5728\u3057\u3066\u3044\u307e\u305b\u3093\u3002\u3069\u3061\u3089\u304b\u3068\u3044\u3048\u3070\u3001\u666e\u904d\u7684\u306a\u8981\u7d20\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u8868\u73fe\u3059\u308b\u7d4c\u9a13\u5247\u3068\u3057\u3066\u8a8d\u8b58\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-2\">\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3068\u306e\u9055\u3044<\/span><\/h3>\n<p>\u300c\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u300d\u3068\u306f\u3001<span class=\"bold marker-under\">\u512a\u826f\u9867\u5ba2\u306e\u6761\u4ef6\u3092\u6e80\u305f\u3057\u305f\u3046\u3048\u3067\u30d6\u30e9\u30f3\u30c9\u3084\u4f01\u696d\u306b\u5bfe\u3059\u308b\u6df1\u3044\u611b\u7740\u3084\u4fe1\u983c\u3001\u3053\u3060\u308f\u308a\u3092\u6301\u3064\u30d5\u30a1\u30f3\u5316\u3057\u305f\u9867\u5ba2<\/span>\u3067\u3059\u3002\u512a\u826f\u9867\u5ba2\u3068\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306f\u6df7\u540c\u3055\u308c\u304c\u3061\u3067\u3059\u304c\u3001\u512a\u826f\u9867\u5ba2\u306f\u5229\u4fbf\u6027\u3084\u6d41\u884c\u306a\u3069\u4e00\u904e\u6027\u306e\u7406\u7531\u3067\u8cfc\u5165\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3068\u9055\u3044\u4f1a\u793e\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3057\u3066\u611b\u7740\u3092\u6301\u3063\u3066\u3044\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p>\n<h2><span id=\"i-3\">\u512a\u826f\u9867\u5ba2\u306e\u628a\u63e1\u304c\u30d3\u30b8\u30cd\u30b9\u52b9\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1297\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/12\/yuuryou-kokyaku-bunseki03-1.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/12\/yuuryou-kokyaku-bunseki03-1.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/12\/yuuryou-kokyaku-bunseki03-1-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br \/>\n\u4f01\u696d\u8ca2\u732e\u5ea6\u306e\u9ad8\u3044\u512a\u826f\u9867\u5ba2\u3092\u56f2\u3044\u8fbc\u3080\u3053\u3068\u3067\u3001\u5e97\u8217\u306e\u58f2\u4e0a\u30a2\u30c3\u30d7\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u512a\u826f\u9867\u5ba2\u3092\u56f2\u3044\u8fbc\u3080\u306b\u306f\u3001<span class=\"bold marker-under\">\u5bfe\u8c61\u3068\u306a\u308b\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306a\u5c5e\u6027\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3057\u3066\u3001\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3059\u308b<\/span>\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6210\u529f\u3059\u308c\u3070\u3001\u512a\u826f\u9867\u5ba2\u306e\u4f01\u696d\u3078\u306e\u8ca2\u732e\u5ea6\u304c\u9ad8\u307e\u308b\u3001\u512a\u826f\u9867\u5ba2\u304b\u3089\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u5909\u5316\u3059\u308b\u3068\u3044\u3063\u305f\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-4\">\u512a\u826f\u9867\u5ba2\u3092\u898b\u3064\u3051\u308b\u300c\u512a\u826f\u9867\u5ba2\u5206\u6790\u300d\u3068\u306f<\/span><\/h3>\n<p><span class=\"bold\">\u512a\u826f\u9867\u5ba2\u3092\u898b\u3064\u3051\u308b\u306b\u306f\u9867\u5ba2\u60c5\u5831\u306e\u62bd\u51fa\u304c\u5fc5\u9808<\/span>\u3067\u3059\u3002\u60c5\u5831\u306e\u504f\u308a\u3092\u9632\u304e\u6709\u52b9\u306a\u5206\u6790\u7d50\u679c\u3092\u5f97\u308b\u305f\u3081\u306b\u3082\u3001\u306a\u308b\u3079\u304f\u591a\u304f\u306e\u60c5\u5831\u3092\u53ce\u96c6\u3057\u307e\u3057\u3087\u3046\u3002\u4ee5\u4e0b\u306b\u3001\u53ce\u96c6\u3059\u308b\u30c7\u30fc\u30bf\u5185\u5bb9\u306e\u4f8b\u3092\u6319\u3052\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u4f1a\u54e1\u60c5\u5831\uff08\u5e74\u9f62\u3001\u6027\u5225\u3001\u8077\u696d\u3001\u4f4f\u3093\u3067\u3044\u308b\u5730\u57df\uff09<\/li>\n<li>\u5229\u7528\u72b6\u6cc1\uff08\u6642\u9593\u3001\u5b63\u7bc0\u3001\u66dc\u65e5\uff09<\/li>\n<li>\u8cfc\u5165\u5c65\u6b74<\/li>\n<\/ul>\n<p>\u9867\u5ba2\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u304c\u5c11\u306a\u3044\u5834\u5408\u306f\u6709\u52b9\u306a\u5206\u6790\u7d50\u679c\u3092\u5f97\u308b\u306e\u304c\u56f0\u96e3\u3068\u306a\u308a\u307e\u3059\u3002<span class=\"bold marker-under\">\u9867\u5ba2\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u306a\u3069\u3057\u3066\u5fc5\u8981\u306a\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3066\u304b\u3089\u5206\u6790\u3092\u304a\u3053\u306a\u3046<\/span>\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-5\">\u512a\u826f\u9867\u5ba2\u5206\u6790\u306b\u4f7f\u3048\u308b\u5206\u6790\u624b\u6cd5<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1298\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/12\/yuuryou-kokyaku-bunseki04-1.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/12\/yuuryou-kokyaku-bunseki04-1.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/12\/yuuryou-kokyaku-bunseki04-1-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u512a\u826f\u9867\u5ba2\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u969b\u306b\u306f\u3001\u30e1\u30b8\u30e3\u30fc\u306aRFM\u5206\u6790\u3084\u30c7\u30b7\u30eb\u5206\u6790\u3092\u542b\u3080\u3044\u304f\u3064\u304b\u306e\u5206\u6790\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u5206\u6790\u624b\u6cd5\u306b\u3088\u3063\u3066\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u65b9\u6cd5\u304c\u5909\u308f\u3063\u3066\u304f\u308b\u305f\u3081\u3001\u76ee\u7684\u306b\u5408\u308f\u305b\u305f\u624b\u6cd5\u3067\u512a\u826f\u9867\u5ba2\u5206\u6790\u3092\u304a\u3053\u306a\u3046\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<h3><span id=\"RFM\">\u6700\u3082\u30e1\u30b8\u30e3\u30fc\u306a\u300cRFM\u5206\u6790\u300d<\/span><\/h3>\n<p><span class=\"bold\">RFM\u5206\u6790\u306f\u512a\u826f\u9867\u5ba2\u306e\u5206\u6790\u306e\u306a\u304b\u3067\u6700\u3082\u5e83\u304f\u4f7f\u308f\u308c\u3066\u3044\u308b\u624b\u6cd5<\/span>\u3067\u3057\u3087\u3046\u3002<br \/>\n\u300cRecency\uff08\u6700\u8fd1\u306e\u8cfc\u5165\u65e5\uff09\u3001Frequency\uff08\u6765\u5e97\u983b\u5ea6\uff09\u3001Monetary\uff08\u8cfc\u5165\u91d1\u984d\u30dc\u30ea\u30e5\u30fc\u30e0\uff09\u300d\u306e3\u3064\u306e\u6307\u6a19\u3092\u3082\u3068\u306b\u3057\u3066\u3001\u9867\u5ba2\u3092\u30e9\u30f3\u30af\u4ed8\u3051\u3057\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u985e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u5834\u5408\u306f\u300c\u512a\u826f\u9867\u5ba2\u300d\u300c\u4f11\u7720\u9867\u5ba2\u300d\u300c\u65b0\u898f\u9867\u5ba2\u300d\u306e3\u3064\u306b\u5206\u3051\u305f\u308a\u3001\u300c\u65b0\u898f\u30fb\u30ea\u30d4\u30fc\u30bf\u30fc\u30fb\u5e38\u9023\u300d\u300c\u96e2\u53cd\u5ba2\u30fb\u96e2\u53cd\u4e88\u5099\u8ecd\u30fb\u96e2\u53cd\u512a\u826f\u9867\u5ba2\u300d\u306e\u3088\u3046\u306b\u7d30\u304b\u304f\u5206\u3051\u305f\u308a\u3059\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<span class=\"bold 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id=\"i-6\">\u7c21\u6613\u7684\u306a\u5206\u6790\u304c\u3067\u304d\u308b\u300c\u30c7\u30b7\u30eb\u5206\u6790\u300d<\/span><\/h3>\n<p>\u300c\u30c7\u30b7\u30eb\u5206\u6790\u300d\u3068\u306f\u3001<span class=\"bold\">\u4e00\u5b9a\u306e\u671f\u9593\u306b\u304a\u3051\u308b\u9867\u5ba2\u306e\u8cfc\u5165\u91d1\u984d\u60c5\u5831\u3092\u3082\u3068\u306b\u4e0a\u4f4d\u304b\u308910\u7b49\u5206\u3057\u3066\u3001\u8cfc\u5165\u91d1\u984d\u6bd4\u7387\u3084\u58f2\u4e0a\u69cb\u6210\u3092\u5206\u6790\u3057\u512a\u826f\u9867\u5ba2\u3092\u5272\u308a\u51fa\u3059\u624b\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<p>\u5168\u4f53\u306e\u8cfc\u8cb7\u91d1\u984d\u306e\u6bd4\u7387\u304b\u3089\u3001\u5404\u30e9\u30f3\u30af\u306e\u8cfc\u8cb7\u91d1\u984d\u304c\u4f55\uff05\u3068\u306a\u308b\u304b\u3092\u7b97\u51fa\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u30c7\u30fc\u30bf\u304b\u3089\u5404\u30e9\u30f3\u30af\u306e\u58f2\u4e0a\u6bd4\u7387\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u6bd4\u7387\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u30e9\u30f3\u30af\u3092\u91cd\u8981\u8996\u3059\u3079\u304d\u304b\u304c\u308f\u304b\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-7\">\u4ed6\u306b\u3082\u4f7f\u3048\u308b\u5206\u6790\u624b\u6cd5\u306f\u6570\u591a\u304f\u3042\u308b<\/span><\/h3>\n<p>\u512a\u826f\u9867\u5ba2\u5206\u6790\u306e\u624b\u6cd5\u306b\u306f\u3001\u9577\u671f\u7684\u306a\u58f2\u308a\u4e0a\u3052\u306e\u5411\u4e0a\u306b\u6d3b\u7528\u3067\u304d\u308bCPM\u5206\u6790\u3092\u306f\u3058\u3081\u3001\u4f1a\u793e\u30fb\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u5ea6\u3084\u611b\u7740\u5ea6\u3092\u8abf\u3079\u308bNPS\u5206\u6790\u3001\u30c4\u30ea\u30fc\uff08\u6a39\u6728\u56f3\uff09\u3092\u7528\u3044\u3066\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u6c7a\u5b9a\u6728\u5206\u6790\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u7ba1\u7406\u3092\u884c\u3046CRM\u5206\u6790\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n<span class=\"bold 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class=\"blog-card-content\">\r\n<div class=\"blog-card-title\">\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0GIS\u3092\u4f7f\u3063\u305f\u6f5c\u5728\u7684\u306a\u512a\u826f\u9867\u5ba2\u306e\u628a\u63e1\u30fb\u96c6\u5ba2\u65b9\u6cd5 | \u30de\u30c3\u30d7\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e <\/div>\r\n<div class=\"blog-card-excerpt\">\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5fc5\u8981\u306a\u696d\u7a2e\u30fb\u696d\u614b\u306b\u3068\u3063\u3066\u3001\u512a\u826f\u9867\u5ba2\u304c\u3069\u3053\u306b\u3044\u308b\u306e\u304b\u3092\u628a\u63e1\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u306f\u91cd\u8981\u306a\u65bd\u7b56\u306e\u4e00\u3064\u3002\u3053\u3061\u3089\u8cc7\u6599\u3067\u306f\u3001\u30a8\u30ea\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0GIS\u3092\u4f7f\u3063\u3066\u3001\u512a\u826f\u9867\u5ba2\u3092\u3069\u306e\u3088\u3046\u306b\u5206\u6790\u3059\u308b\u304b\u3092\u89e3\u8aac\u2026<\/div>\r\n<\/div>\r\n<\/a>\r\n<\/div>\n<h2><span id=\"i-8\">\u307e\u3068\u3081\uff1a\u512a\u826f\u9867\u5ba2\u3092\u30ad\u30fc\u30d7\u3057\u3066\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u3064\u306a\u3052\u3088\u3046<\/span><\/h2>\n<p><span class=\"bold\">\u9ad8\u983b\u5ea6\u3067\u9ad8\u984d\u306a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u3066\u304f\u308c\u308b\u512a\u826f\u9867\u5ba2\u306f\u3001\u4eca\u5f8c\u3082\u81ea\u793e\u3078\u306e\u58f2\u4e0a\u8ca2\u732e\u304c\u671f\u5f85\u3067\u304d\u308b\u9867\u5ba2<\/span>\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6020\u3063\u3066\u3044\u308b\u3068\u8cb4\u91cd\u306a\u512a\u826f\u9867\u5ba2\u3082\u96e2\u308c\u3066\u3057\u307e\u3044\u304b\u306d\u307e\u305b\u3093\u3002\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6210\u529f\u3059\u308c\u3070\u3001\u512a\u826f\u9867\u5ba2\u304b\u3089\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3078\u306e\u5909\u5316\u3084\u3055\u3089\u306a\u308b\u8ca2\u732e\u5ea6\u30a2\u30c3\u30d7\u304c\u671f\u5f85\u3067\u304d\u308b\u305f\u3081\u3001<span class=\"bold 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alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>\u5e97\u8217\u3084\u4f01\u696d\u306b\u3068\u3063\u3066\u512a\u826f\u9867\u5ba2\u306f\u58f2\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u304f\u308c\u308b\u5927\u5207\u306a\u5b58\u5728\u3067\u3059\u3002\u58f2\u4e0a\u30a2\u30c3\u30d7\u3084\u7d4c\u55b6\u306e\u5b89\u5b9a\u3092\u56f3\u308b\u305f\u3081\u306b\u3082\u512a\u826f\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u305d\u3053\u3067\u91cd\u8981\u3068\u306a\u308b\u306e\u304c\u3001\u512a\u826f\u9867\u5ba2\u3092\u628a\u63e1\u3059\u308b\u300c\u512a\u826f\u9867\u5ba2\u5206\u6790\u300d\u3067\u3059\u3002&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/customer-analysis\/yuuryou-kokyaku-bunseki\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":1295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-1293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-analysis"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/1293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/comments?post=1293"}],"version-history":[{"count":6,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/1293\/revisions"}],"predecessor-version":[{"id":4244,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/posts\/1293\/revisions\/4244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media\/1295"}],"wp:attachment":[{"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/media?parent=1293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/categories?post=1293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-json\/wp\/v2\/tags?post=1293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}