{"id":1261,"date":"2021-11-25T15:42:41","date_gmt":"2021-11-25T06:42:41","guid":{"rendered":"https:\/\/mm-tips.com\/?p=1261"},"modified":"2024-06-12T14:03:37","modified_gmt":"2024-06-12T05:03:37","slug":"dairekutome-ru_kouka","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/sales-promotion\/dairekutome-ru_kouka\/","title":{"rendered":"\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b4\u3064\u306e\u8981\u7d20\u3068\u52b9\u679c\u30a2\u30c3\u30d7\u306e\u65b9\u6cd5\u3068\u306f\uff1f"},"content":{"rendered":"<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306f\u3001\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\u306e\u30c1\u30e9\u30b7\u914d\u5e03\u3068\u540c\u69d8\u306b\u3001\u9577\u304f\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u5730\u57df\u3092\u9650\u5b9a\u3057\u305f\u8ca9\u4fc3\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u4e00\u3064\u3002<br \/>\n\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u6765\u5e97\u3092\u4fc3\u9032\u3059\u308b\u306a\u3069\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u76f4\u63a5\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u3089\u308c\u308b\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3067\u3059\u304c\u3001\u305d\u306e\u65bd\u7b56\u52b9\u679c\u3092\u5b9f\u611f\u3067\u304d\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u5b9f\u306e\u3068\u3053\u308d\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u53d7\u3051\u53d6\u3063\u305f\u9867\u5ba2\u304c\u958b\u5c01\u3057\u3066\u4e2d\u8eab\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u78ba\u7387\u306f\u9ad8\u3044\u3082\u306e\u306e\u3001\u53cd\u97ff\u7387\u306f\u305d\u308c\u307b\u3069\u9ad8\u304f\u306a\u3044\u306e\u304c\u73fe\u72b6\u3067\u3059\u3002<br \/>\n<span class=\"marker-under bold\">\u4eca\u56de\u306f\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b\u8981\u7d20\u3068\u3001\u52b9\u679c\u7684\u306a\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u4f5c\u6210\u65b9\u6cd5\u3092\u4e2d\u5fc3\u306b\u89e3\u8aac<\/span>\u3057\u307e\u3059\u306e\u3067\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\u3084\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\r\n  <div class=\"blog-card\">\r\n    <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/sales-promotion\/hannsoku-koukasokutei\/?grid=media-erimake_dairekutome-ru_kouka\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n      <div class=\"blog-card-thumbnail\"><img src='\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/04\/hannsoku-koukasokutei01-1-300x200.jpg' alt='\u8ca9\u4fc3\u52b9\u679c\u6e2c\u5b9a\u3067\u8ca9\u4fc3\u52b9\u679c\u306e\u300c\u898b\u3048\u308b\u5316\u300d\u3092\uff01\u5177\u4f53\u7684\u306a\u6e2c\u5b9a\u65b9\u6cd5\u3068\u306f\uff1f'\/><\/div>\r\n      <div class=\"blog-card-content\">\r\n        <div class=\"blog-card-title\">\u8ca9\u4fc3\u52b9\u679c\u6e2c\u5b9a\u3067\u8ca9\u4fc3\u52b9\u679c\u306e\u300c\u898b\u3048\u308b\u5316\u300d\u3092\uff01\u5177\u4f53\u7684\u306a\u6e2c\u5b9a\u65b9\u6cd5\u3068\u306f\uff1f<\/div>\r\n        <div class=\"blog-card-excerpt\">\u300c\u3053\u306e\u8ca9\u4fc3\u306f\u52b9\u679c\u304c\u3042\u308b\u306e\u3060\u308d\u3046\u304b\uff1f\u300d\u3068\u7591\u554f\u306b\u601d\u3044\u306a\u304c\u3089\u3001\u8ca9\u4fc3\u8cbb\u3092\u6295\u5165\u3057\u7d9a\u3051\u3066\u306f\u3044\u307e\u305b\u3093\u304b\uff1f \u5e02\u5834\u74b0\u5883\u3084\u8cfc\u8cb7\u884c\u52d5\u304c\u8907\u96d1\u5316\u3057\u3066\u3044\u308b\u4eca\u3001\u8ca9\u4fc3\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u304b\u3057\u306a\u3044\u304b\u3067\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u628a\u63e1\u3059\u308b\u306e\u306f\u96e3\u3057\u3044\u306e\u304c\u5b9f\u60c5\u3067\u2026<\/div>\r\n      <\/div>\r\n    <\/a>\r\n  <\/div><\/p>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-dairekutome-ru_kouka\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_02_728x90.png\" alt=\"\u5546\u570f\u5206\u6790\u30c4\u30fc\u30eb\u3067\u5e02\u5834\u3092\u628a\u63e1\u3000\u8ca9\u4fc3\u30a8\u30ea\u30a2\u306e\u6700\u9069\u5316\u306b\"><\/a><\/p>\n<h2>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb(DM)\u306e\u52b9\u679c\u306f2\u3064\u306e\u6307\u6a19\u3067\u6e2c\u308b<\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/11\/dairekutome-ru_kouka02-1.jpg\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-1264\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/11\/dairekutome-ru_kouka02-1.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/11\/dairekutome-ru_kouka02-1-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br \/>\n\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306b\u3088\u308b\u52b9\u679c\u3092\u6e2c\u308b\u306b\u306f\u3001\u6b21\u306b\u7d39\u4ecb\u3059\u308b\u6307\u6a19\u3092\u4f7f\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u53cd\u97ff\u7387\/CPR<\/h3>\n<p><span class=\"marker-under bold\">\u300c\u53cd\u97ff\u7387\uff08\u53cd\u5fdc\u7387\/\u30ec\u30b9\u30dd\u30f3\u30b9\u7387\uff09\u300d\u3068\u306f\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u898b\u305f\u9867\u5ba2\u304c\u300c\u6765\u5e97\u300d\u300c\u554f\u3044\u5408\u308f\u305b\u300d\u3068\u3044\u3063\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u305f\u5272\u5408<\/span>\u3067\u3059\u3002\u53cd\u97ff\u7387\u306f\u6b21\u306e\u5f0f\u3092\u4f7f\u3063\u3066\u8a08\u7b97\u3067\u304d\u307e\u3059\u3002<\/p>\n<div class=\"success-box\"><span class=\"bold\">\u53cd\u97ff\u7387\uff08\uff05\uff09=\u53cd\u97ff\u6570\u00f7\u9001\u4ed8\u6570\u00d7100<\/span><br \/>\n\u203b\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\u3067\u3088\u304f\u898b\u304b\u3051\u308b\u5f0f\u3067\u3059\u304c\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306f\u90f5\u9001\u306a\u306e\u3067\u300c\u914d\u5e03\u6570\u300d\u3092\u300c\u9001\u4ed8\u6570\u300d\u306b\u8aad\u307f\u304b\u3048\u307e\u3059\u3002<\/div>\n<p>1\u4e07\u901a\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u9001\u4ed8\u3057\u305f\u4e2d\u304b\u308912\u4eba\u306e\u9867\u5ba2\u304c\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u305f\u5834\u5408\u3001\u4e0a\u306e\u5f0f\u3067\u8a08\u7b97\u3059\u308b\u3068\u53cd\u97ff\u7387\u306f0.12\uff05\u3067\u3042\u308b\u3068\u308f\u304b\u308a\u307e\u3059\u3002<br \/>\n\u8a08\u7b97\u5f0f\u306b\u5165\u308c\u308b\u3068\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>0.12\uff05\uff1d12\u00f710,000<\/p>\n<p><span class=\"marker-under bold\">\u300cCPR\uff08Cost Per Response\uff09\u300d\u3068\u306f\u30011\u4ef6\u306e\u30ec\u30b9\u30dd\u30f3\u30b9\u3092\u5f97\u308b\u306e\u306b\u8cbb\u3084\u3057\u305f\u30b3\u30b9\u30c8<\/span>\u3067\u3001CPI\uff08Cost Per Inquiry\uff09\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002CPR\u3092\u6c42\u3081\u308b\u306b\u306f\u6b21\u306e\u3088\u3046\u306b\u8a08\u7b97\u3057\u307e\u3059\u3002<\/p>\n<div class=\"success-box\">CPR\uff08\u5186\uff09=\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u7dcf\u8cbb\u7528\u00f7\u30ec\u30b9\u30dd\u30f3\u30b9\u4ef6\u6570<\/div>\n<p>\u4f8b\u3048\u3070\u3001300\u4e07\u5186\u306e\u8cbb\u7528\u3092\u304b\u3051\u3066\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u9001\u4ed8\u3057\u305f\u4e2d\u304b\u3089500\u4ef6\u306e\u30ec\u30b9\u30dd\u30f3\u30b9\u304c\u5f97\u3089\u308c\u305f\u5834\u5408\u3001CPR\u306f6,000\u5186\u3067\u3059\u3002<br \/>\n\u8a08\u7b97\u5f0f\u306b\u5165\u308c\u308b\u3068\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"primary-box\">6,000\u5186=300\u4e07\u5186\u00f7500\u4ef6<\/div>\n<p>CPR\u304c\u4f4e\u3044\u307b\u3069\u8cbb\u7528\u5bfe\u52b9\u679c\u306f\u9ad8\u304f\u3001\u52b9\u679c\u7684\u306a\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u304c\u9001\u308c\u305f\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<h3>CPO<\/h3>\n<p>\u300cCPO\uff08Cost Per Order\uff09\u300d\u3068\u306f\u30011\u4ef6\u306e\u53d7\u6ce8\u306b\u8cbb\u3084\u3057\u305f\u30b3\u30b9\u30c8\u3092\u610f\u5473\u3057\u3001\u300c\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u300d\u3068\u3082\u3044\u3044\u307e\u3059\u3002\u521d\u56de\u8cfc\u5165\u306e\u307f\u3092\u30ab\u30a6\u30f3\u30c8\u3059\u308b\u305f\u3081\u3001\u30ea\u30d4\u30fc\u30c8\u5229\u7528\u306f\u4ef6\u6570\u306b\u542b\u307f\u307e\u305b\u3093\u3002<\/p>\n<div class=\"success-box\">CPO\uff08\u5186\uff09=\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u7dcf\u8cbb\u7528\u00f7\u65b0\u898f\u53d7\u6ce8\u4ef6\u6570<\/div>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u7dcf\u8cbb\u7528300\u4e07\u5186\u306b\u5bfe\u3057\u3066\u65b0\u898f\u53d7\u6ce8\u304c200\u4ef6\u3060\u3063\u305f\u5834\u5408\u3001\u8a08\u7b97\u3059\u308b\u3068\u5546\u54c11\u500b\u3042\u305f\u308a\u306eCPO\u306f15,000\u5186\u3067\u3042\u308b\u3068\u308f\u304b\u308a\u307e\u3059\u3002<br \/>\n\u8a08\u7b97\u5f0f\u306b\u5165\u308c\u308b\u3068\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"primary-box\">15,000\u5186=300\u4e07\u5186\u00f7200\u4ef6<\/div>\n<p>\u4f4e\u4fa1\u683c\u5546\u54c1\u306fCPO\u304c\u5546\u54c1\u4fa1\u683c\u3092\u4e0a\u56de\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u30ea\u30d4\u30fc\u30c8\u56de\u6570\u306e\u5897\u52a0\u3084\u5ba2\u5358\u4fa1\u30a2\u30c3\u30d7\u306b\u3088\u308a\u5229\u76ca\u3092\u51fa\u305b\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb(DM)\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b4\u3064\u306e\u8981\u7d20<\/h2>\n<p><img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/11\/dairekutome-ru_kouka03-1.jpg\" alt=\"\" width=\"640\" height=\"426\" class=\"alignnone size-full wp-image-1265\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/11\/dairekutome-ru_kouka03-1.jpg 640w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/11\/dairekutome-ru_kouka03-1-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br \/>\n\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b4\u3064\u306e\u8981\u7d20\u3068\u3057\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30fb\u30aa\u30d5\u30a1\u30fc\u30fb\u30bf\u30a4\u30df\u30f3\u30b0\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e4\u8981\u7d20\u3067\u6700\u3082\u91cd\u8981\u306a\u306e\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u3001\u6b21\u306b\u30aa\u30d5\u30a1\u30fc\u3068\u30bf\u30a4\u30df\u30f3\u30b0\u3001\u6700\u5f8c\u306f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3067\u3059\u3002<br \/>\n\u4e00\u822c\u7684\u306b\u3001\u305d\u308c\u305e\u308c\u306e\u91cd\u8981\u5ea6\u306f\u4ee5\u4e0b\u306e\u5272\u5408\u3067\u3042\u308b\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"warning-box\">\u30bf\u30fc\u30b2\u30c3\u30c85 : \u30aa\u30d5\u30a1\u30fc2 : \u30bf\u30a4\u30df\u30f3\u30b02 : 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class=\"cfield\"><p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_bottom-cta&utm_source=mm-blog&utm_medium=referrer&utm_campaign=mm-blog-bottom-banner-dairekutome-ru_kouka\" target=\"_blank\" rel=\"noopener\"><img src=\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_02_780x260.png\" alt=\"\u5546\u570f\u5206\u6790\u30c4\u30fc\u30eb\u3067\u5e02\u5834\u3092\u628a\u63e1\u3000\u8ca9\u4fc3\u30a8\u30ea\u30a2\u306e\u6700\u9069\u5316\u306b\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/dm\/\">DM<\/a> <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/direct-mail\/\">\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u306f\u3001\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\u306e\u30c1\u30e9\u30b7\u914d\u5e03\u3068\u540c\u69d8\u306b\u3001\u9577\u304f\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u5730\u57df\u3092\u9650\u5b9a\u3057\u305f\u8ca9\u4fc3\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u4e00\u3064\u3002 \u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u6765\u5e97\u3092\u4fc3\u9032\u3059\u308b\u306a\u3069\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u76f4\u63a5\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051&#8230; <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/sales-promotion\/dairekutome-ru_kouka\/\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":1263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2,11,3],"tags":[21,22],"class_list":["post-1261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-areamarketing","category-offline-measures","category-sales-promotion","tag-dm","tag-direct-mail"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" 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