{"id":1164,"date":"2021-10-11T18:59:23","date_gmt":"2021-10-11T09:59:23","guid":{"rendered":"https:\/\/mm-tips.com\/?p=1164"},"modified":"2024-06-12T13:14:19","modified_gmt":"2024-06-12T04:14:19","slug":"rfmbunseki-yarikata","status":"publish","type":"post","link":"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki\/rfmbunseki-yarikata\/","title":{"rendered":"\u3010RFM\u5206\u6790\u3068\u306f\u3011\u9867\u5ba2\u3092\u77e5\u308b\u76ee\u7684\u3068\u5206\u6790\u306e\u3084\u308a\u65b9\u3092\u89e3\u8aac\uff01"},"content":{"rendered":"<p>\u58f2\u4e0a\u306e\u4f4e\u8ff7\u3084\u304a\u5ba2\u69d8\u306e\u6d41\u51fa\u306a\u3069\u3001\u4e8b\u696d\u3092\u884c\u3063\u3066\u3044\u308b\u3068\u3055\u307e\u3056\u307e\u306a\u8ab2\u984c\u304c\u7acb\u3061\u4e0a\u304c\u3063\u3066\u304d\u307e\u3059\u3002\u305d\u308c\u306e\u8ab2\u984c\u306f\u3001\u76f4\u611f\u7684\u306a\u8003\u3048\u3060\u3051\u3067\u306f\u89e3\u6c7a\u3067\u304d\u305a\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u300c\u306a\u305c\u305d\u3046\u306a\u3063\u305f\u306e\u304b\u300d\u3092\u63a2\u3063\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<br \/>\n\u305d\u3093\u306a\u3068\u304d\u306b\u5f79\u7acb\u3064\u5206\u6790\u624b\u6cd5\u304c\u300cRFM\u5206\u6790\u300d\u3067\u3059\u3002<\/p>\n<p>RFM\u5206\u6790\u306f\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u304c\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5c0e\u5165\u3057\u3066\u3044\u308b\u671f\u9593\u3084\u4fa1\u683c\u3001\u91d1\u984d\u306a\u3069\u3092\u7167\u3089\u3057\u5408\u308f\u305b\u3066\u3001\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u306e\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u5c0e\u304d\u51fa\u3057\u3066\u304f\u308c\u307e\u3059<\/span>\u3002<\/p>\n<p>\u4eca\u56de\u306f\u304a\u5ba2\u69d8\u3092\u77e5\u308b\u305f\u3081\u306b\u5fc5\u8981\u4e0d\u53ef\u6b20\u306aRFM\u5206\u6790\u306b\u3064\u3044\u3066\u3001\u305d\u306e\u6982\u8981\u3084\u6d3b\u7528\u65b9\u6cd5\u3001\u3084\u308a\u65b9\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u4ee5\u4e0b\u306e\u30da\u30fc\u30b8\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002<\/p>\n\r\n  <div class=\"blog-card\">\r\n    <a href=\"https:\/\/www.mapmarketing.co.jp\/whitepaper\/rfm-analysis-template?grid=media-erimake_rfmbunseki-yarikata\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n      <div class=\"blog-card-thumbnail\"><img decoding=\"async\" src=\"https:\/\/s.wordpress.com\/mshots\/v1\/https%3A%2F%2Fwww.mapmarketing.co.jp%2Fwhitepaper%2Frfm-analysis-template%3Fgrid%3Dmedia-erimake_rfmbunseki-yarikata?w=600&#038;h=400\" width=\"600\" \/><\/div>\r\n      <div class=\"blog-card-content\">\r\n        <div class=\"blog-card-title\">https:\/\/www.mapmarketing.co.jp\/whitepaper\/rfm-analysis-template?grid=media-erimake_rfmbunseki-yarikata<\/div>\r\n        <div class=\"blog-card-excerpt\"><\/div>\r\n      <\/div>\r\n    <\/a>\r\n  <\/div>\n<p><a href=\"https:\/\/www.mapmarketing.co.jp\/lp\/store-development-tool01?grid=media-mm-blog_mokuji-cta&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-mokuji-banner-rfmbunseki-yarikata\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/mm-blog\/wp-content\/uploads\/2022\/09\/Pattern_01_728x90.png\" alt=\"\u5ba2\u5c64\u306e\u5909\u5316\u306b\u6c17\u3065\u3044\u305f\u3089\u3000\u65e2\u5b58\u5e97\u306e\u5546\u570f\u5206\u6790\u306b\"><\/a><\/p>\n<h2>RFM\u5206\u6790\u306e\u76ee\u7684\u306f\u8ca9\u4fc3\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u30a2\u30c3\u30d7<\/h2>\n<p>RFM\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u3092\u77e5\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd5\u306e\u4e00\u3064\u3067\u3059\u3002<br \/>\n<span class=\"marker-under bold\">\u7279\u5b9a\u306e\u6307\u6a19\u306b\u3088\u3063\u3066\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u3001\u305d\u306e\u30b0\u30eb\u30fc\u30d7\u5225\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u65b9\u6cd5\u3092\u5909\u3048\u305f\u308a\u3001\u533a\u5225\u5316\u3057\u3066\u5206\u6790\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u7387\u7684\u306a\u8ca9\u4fc3\u3068\u58f2\u4e0a\u306e\u5411\u4e0a\u306b\u7e4b\u3052\u308b<\/span>\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001RFM\u5206\u6790\u3067\u306f\u9867\u5ba2\u306e\u4e2d\u3067\u3082\u3001\u7279\u306b\u81ea\u793e\u306e\u696d\u7e3e\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u512a\u826f\u9867\u5ba2\u3084\u91cd\u8981\u9867\u5ba2\u3092\u62bd\u51fa\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u305d\u306e\u7d50\u679c\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u81ea\u793e\u3078\u306e\u5f71\u97ff\u529b\u304c\u9ad8\u3044\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u512a\u5148\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u884c\u3048\u308b\u306e\u3067\u5c06\u6765\u7684\u306a\u4f01\u696d\u6210\u9577\u306b\u3082\u52b9\u679c\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2>RFM\u5206\u6790\u3067\u306f3\u3064\u306e\u8ef8\u3067\u9867\u5ba2\u3092\u5206\u6790\u3059\u308b<\/h2>\n<p>RFM\u5206\u6790\u3067\u306f\u30013\u3064\u306e\u8ef8\u3092\u5229\u7528\u3057\u3066\u3001\u9867\u5ba2\u5206\u6790\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002<br \/>\n\u5206\u6790\u306b\u5fc5\u8981\u306b\u306a\u308b\u30c7\u30fc\u30bf\u306f\u3001<span class=\"marker-under bold\">\u300cRecency \uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09\u300d\u300cFrequency\uff08\u8cfc\u5165\u56de\u6570\uff09\u300d\u300cMonetary \uff08\u8cfc\u5165\u91d1\u984d\uff09\u300d\u306e3\u8ef8<\/span>\u3067\u3001\u5206\u6790\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u3044\u8ab2\u984c\u3084\u76ee\u7684\u306b\u3088\u3063\u3066\u3001\u3069\u306e\u8ef8\u306b\u6ce8\u529b\u3059\u308b\u304b\u3092\u5909\u3048\u3066\u3044\u304d\u307e\u3059\u3002<br \/>\n\u307e\u305a\u306f\u3001\u305d\u308c\u305e\u308c\u304c\u9867\u5ba2\u306e\u3069\u3093\u306a\u6570\u5024\u3092\u6307\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u5b66\u3093\u3067\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u6700\u7d42\u8cfc\u5165\u65e5\uff1d\u300cRecency\u300d<\/h3>\n<p>Recency \uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09\u306f\u3001<span class=\"marker-under bold\">\u9867\u5ba2\u304c\u6700\u5f8c\u306b\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3066\u304b\u3089\u7d4c\u904e\u3057\u305f\u671f\u9593<\/span>\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u304c\u6700\u5f8c\u306b\u8cfc\u5165\u3057\u305f\u65e5\u304c3\u304b\u6708\u524d\u3060\u3063\u305f\u5834\u5408\u300cR3\u300d\u3068\u8868\u8a18\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u8868\u8a18\u65b9\u6cd5\u306f\u4f01\u696d\u306e\u72ec\u81ea\u30eb\u30fc\u30eb\u3067\u5909\u308f\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<br \/>\n\u4e00\u822c\u7684\u306b\u3001\u6700\u5f8c\u306b\u5229\u7528\u3057\u305f\u65e5\u304c\u9060\u3044\u9867\u5ba2\u3088\u308a\u3082\u3001\u8fd1\u3044\u9867\u5ba2\u306e\u65b9\u304c\u512a\u826f\u9867\u5ba2\u3060\u3068\u5224\u65ad\u3055\u308c\u308b\u306e\u3067\u3001\u6700\u7d42\u8cfc\u5165\u65e5\u306f\u6570\u5024\u304c\u5c0f\u3055\u3044\u65b9\u304c\u30e9\u30f3\u30af\u3082\u4e0a\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u8cfc\u5165\u56de\u6570\uff1d\u300cFrequency\u300d<\/h3>\n<p>Frequency\uff08\u8cfc\u5165\u56de\u6570\uff09\u3068\u306f\u3001\u305d\u306e<span class=\"marker-under bold\">\u9867\u5ba2\u304c\u81ea\u793e\u306e\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u305f\u56de\u6570\u3092\u6307\u3059\u6570\u5024<\/span>\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u904e\u53bb5\u5e74\u306e\u30c7\u30fc\u30bf\u3092\u62bd\u51fa\u3057\u305f\u969b\u3001\u3042\u308b\u9867\u5ba2\u304c10\u56de\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3044\u308c\u3070\u6570\u5024\u306f\u300cF10\u300d\u8868\u305b\u307e\u3059\u3002<br \/>\nF\u6570\u5024\u304c\u9ad8\u3044\u9867\u5ba2\u306f\u300c\u5e38\u9023\u5ba2\u300d\u3060\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u304c\u3001\u4e00\u65b9\u3067\u3001F\u6570\u5024\u304c\u4f4e\u3044\u9867\u5ba2\u306f\u300c\u65b0\u898f\u9867\u5ba2\u300d\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001F\u6570\u5024\u304c\u9ad8\u3044\u9867\u5ba2\u306b\u5272\u5408\u304c\u504f\u3063\u3066\u3044\u308b\u3068\u305d\u306e\u5e97\u8217\u306f\u300c\u5e38\u9023\u5ba2\u304c\u591a\u3044\u304c\u65b0\u898f\u9867\u5ba2\u306e\u5897\u52a0\u7387\u304c\u60aa\u3044\u300d\u3068\u3044\u3046\u610f\u5473\u306b\u306a\u308a\u307e\u3059\u3002F\u6570\u5024\u306f\u6570\u5024\u306e\u9ad8\u4f4e\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u504f\u308a\u3067\u3082\u9867\u5ba2\u5206\u6790\u304c\u304a\u3053\u306a\u3048\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3>\u8cfc\u5165\u91d1\u984d\uff1d\u300cMonetary\u300d<\/h3>\n<p>Monetary \uff08\u8cfc\u5165\u91d1\u984d\uff09\u3068\u306f\u3001<span class=\"marker-under bold\">\u4eca\u307e\u3067\u306b\u9867\u5ba2\u304c\u8cfc\u5165\u3057\u305f\u91d1\u984d\u306e\u7d2f\u8a08\u984d<\/span>\u3067\u3059\u3002<\/p>\n<p>M\u6570\u5024\u306f30,000\u5186\u300150,000\u5186\u306a\u3069\u306e\u91d1\u984d\u3067\u8868\u8a18\u3055\u308c\u307e\u3059\u3002<span class=\"marker-under  bold\">\u8cfc\u5165\u7d2f\u8a08\u984d\u304c\u9ad8\u3044\u9867\u5ba2\u306f\u305d\u308c\u3060\u3051\u81ea\u793e\u306e\u5546\u54c1\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u306a\u306e\u3067\u3001\u300c\u512a\u826f\u9867\u5ba2\u300d<\/span>\u3068\u3044\u3046\u5224\u65ad\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u3053\u306e\u8cfc\u5165\u91d1\u984d\u3060\u3051\u3092\u6ce8\u8996\u3057\u305f\u30c7\u30fc\u30bf\u5206\u6790\u65b9\u6cd5\u306b\u300c\u30c7\u30b7\u30eb\u5206\u6790\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308a\u3001\u69cb\u9020\u304c\u30b7\u30f3\u30d7\u30eb\u3067\u30c7\u30fc\u30bf\u5206\u6790\u3057\u3084\u3059\u3044\u624b\u6cd5\u3067\u3059\u304c\u3084\u3084\u7cbe\u5ea6\u306b\u6b20\u3051\u308b\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30c7\u30b7\u30eb\u5206\u6790\u3068\u306f\u4f55\u304b\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\r\n  <div class=\"blog-card\">\r\n    <a href=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/bunseki\/deshirubunseki-toha\/?grid=media-erimake_rfmbunseki-yarikata\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n      <div class=\"blog-card-thumbnail\"><img src='\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2020\/08\/deshirubunseki-toha01-1-300x200.jpg' alt='\u3010\u30c7\u30b7\u30eb\u5206\u6790\u3068\u306f\u3011\u5c02\u9580\u77e5\u8b58\u304c\u306a\u304f\u3066\u3082\u3067\u304d\u308b\u9867\u5ba2\u5206\u6790\u306b\u6311\u6226\u3057\u3088\u3046\uff01'\/><\/div>\r\n      <div class=\"blog-card-content\">\r\n        <div class=\"blog-card-title\">\u3010\u30c7\u30b7\u30eb\u5206\u6790\u3068\u306f\u3011\u5c02\u9580\u77e5\u8b58\u304c\u306a\u304f\u3066\u3082\u3067\u304d\u308b\u9867\u5ba2\u5206\u6790\u306b\u6311\u6226\u3057\u3088\u3046\uff01<\/div>\r\n        <div class=\"blog-card-excerpt\">\u300c\u30c7\u30b7\u30eb\u5206\u6790\u300d\u3068\u3044\u3046\u5206\u6790\u65b9\u6cd5\u3092\u3054\u5b58\u77e5\u3067\u3059\u304b\uff1f \u30c7\u30b7\u30eb\u5206\u6790\u306f\u9867\u5ba2\u5206\u6790\u624b\u6cd5\u306e\u4e00\u3064\u3067\u3001\u3068\u3066\u3082\u30b7\u30f3\u30d7\u30eb\u306a\u8a08\u7b97\u5f0f\u3092\u7528\u3044\u308b\u305f\u3081\u3001\u5c02\u9580\u77e5\u8b58\u304c\u7121\u304f\u3066\u3082\u3067\u304d\u308b\u9867\u5ba2\u5206\u6790\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002 \u305d\u3093\u306a\u30c7\u30b7\u30eb\u5206\u6790\u3067\u3059\u304c\u3001\u5b9f\u969b\u306b\u6d3b\u2026<\/div>\r\n      <\/div>\r\n    <\/a>\r\n  <\/div>\n<h2>RFM\u5206\u6790\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u884c\u3046\u624b\u9806\u3068\u306f<\/h2>\n<p> <img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/10\/rfmbunseki-yarikata02-1.jpg\" alt=\"\" width=\"450\" height=\"300\" class=\"alignnone size-full wp-image-1167\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/10\/rfmbunseki-yarikata02-1.jpg 450w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/10\/rfmbunseki-yarikata02-1-300x200.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><br \/>\nRFM\u5206\u6790\u306f\u3001\u30c7\u30fc\u30bf\u3092\u62bd\u51fa\u3059\u308c\u3070\u8868\u8a08\u7b97\u30bd\u30d5\u30c8\u306a\u3069\u3067\u5206\u6790\u304c\u884c\u3048\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u306b\u306f\u307e\u305a\u3001<span class=\"marker-under bold\">\u305d\u306e\u30c7\u30fc\u30bf\u3092\u3069\u3093\u306a\u8ab2\u984c\u306b\u4f7f\u3046\u306e\u304b\u3092\u4eee\u8aac\u7acb\u3066\u3001\u3069\u3046\u3044\u3063\u305f\u8996\u70b9\u3067\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u304b<\/span>\u3092\u306f\u3063\u304d\u308a\u3068\u3055\u305b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>RFM\u5206\u6790\u306f3\u8ef8\u304b\u3089\u898b\u308b\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd5\u306a\u306e\u3067\u3001\u8a73\u7d30\u3067\u7d30\u304b\u306a\u5206\u6790\u304c\u884c\u3048\u307e\u3059\u304c\u6271\u3046\u5074\u304c\u30c7\u30fc\u30bf\u306e\u4f7f\u3044\u65b9\u3092\u56fa\u3081\u3066\u304a\u304b\u306a\u3051\u308c\u3070\u300c\u4f55\u306e\u53c2\u8003\u306b\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u3044\u307e\u3044\u3061\u5206\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u72b6\u614b\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u3002<br \/>\n\u3067\u306f\u3001\u3069\u3046\u3057\u305f\u3089RFM\u5206\u6790\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u884c\u3048\u308b\u306e\u304b\u3001\u305d\u306e\u624b\u9806\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u624b\u98061\uff1a\u8ab2\u984c\u306b\u5bfe\u3059\u308b\u4eee\u8aac\u3092\u7acb\u3066\u308b<\/h3>\n<p>RFM\u5206\u6790\u3092\u884c\u3046\u306b\u306f\u3001\u307e\u305a<span class=\"marker-under bold\">\u5206\u6790\u306b\u3088\u3063\u3066\u4f55\u3092\u89e3\u6c7a\u3057\u305f\u3044\u306e\u304b\u300c\u8ab2\u984c\u300d\u3068\u300c\u539f\u56e0\u300d\u3092\u63a2\u308b<\/span>\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u4f8b\u3048\u3070\u3001\u300c\u5546\u54c1\u306e\u58f2\u308a\u4e0a\u3052\u304c\u843d\u3061\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u8ab2\u984c\u306b\u5bfe\u3057\u3066\u306f\u300c\u8ca9\u4fc3\u306b\u3088\u308b\u5546\u54c1\u306e\u30a2\u30d4\u30fc\u30eb\u304c\u8db3\u308a\u306a\u304b\u3063\u305f\u306e\u3067\u306f\u306a\u3044\u304b\u300d\u3068\u3044\u3046\u4eee\u8aac\u304c\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u793e\u5185\u3067\u8ab2\u984c\u306b\u5bfe\u3059\u308b\u8b70\u8ad6\u3092\u884c\u3044\u3001\u591a\u89d2\u5ea6\u304b\u3089\u539f\u56e0\u3092\u63a2\u308a\u8907\u6570\u306e\u4eee\u8aac\u3092\u307e\u3068\u3081\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u305d\u306e\u4e2d\u304b\u3089RFM\u5206\u6790\u3067\u63a2\u308b\u30e1\u30a4\u30f3\u306e\u4eee\u8aac\u3092\u8a2d\u5b9a\u3057\u305f\u3089\u3001\u6b21\u306e\u624b\u9806\u306b\u9032\u307f\u307e\u3059\u3002<\/p>\n<h3>\u624b\u98062\uff1a\u89e3\u6c7a\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u5b9a\u7fa9\u3059\u308b<\/h3>\n<p>\u4eee\u8aac\u304c\u7acb\u3061\u4e0a\u304c\u3063\u305f\u3089\u3001\u6b21\u306f<span class=\"marker-under bold\">\u305d\u306e\u4eee\u8aac\u306b\u5bfe\u3057\u3066\u300c\u3069\u3046\u3059\u308c\u3070\u89e3\u6c7a\u3059\u308b\u306e\u304b\u300d\u3092\u5b9a\u7fa9\u3065\u3051\u3001\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u306e\u53ce\u96c6<\/span>\u306b\u9032\u307f\u307e\u3059\u3002<\/p>\n<p><span class=\"marker-under\">\u300c\u7279\u5b9a\u5546\u54c1\u306e\u58f2\u308a\u4e0a\u3052\u304c\u843d\u3061\u3066\u3044\u308b\u300d<\/span>\u3068\u3044\u3046<span class=\"bold\">\u8ab2\u984c<\/span>\u306b\u5bfe\u3057\u3066\u3001<br \/>\n\u539f\u56e0\u306f<span class=\"marker-under\">\u300c\u8ca9\u4fc3\u306b\u3088\u308b\u5546\u54c1\u306e\u30a2\u30d4\u30fc\u30eb\u304c\u8db3\u308a\u306a\u304b\u3063\u305f\u300d<\/span>\u3068\u3044\u3046<span class=\"bold\">\u4eee\u8aac<\/span>\u3092\u7acb\u3066\u305f\u5834\u5408\u3001<br \/>\n<span class=\"marker-under\">\u300c\u8ca9\u4fc3\u7269\u3092\u914d\u5e03\u3057\u305f\u671f\u9593\u3067\u306e\u8cfc\u8cb7\u7387\u300d<\/span>\u3092<span class=\"bold\">\u8abf\u67fb<\/span>\u3059\u308b\u3068\u662f\u975e\u304c\u898b\u3048\u3066\u304f\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001<span class=\"marker-under bold\">\u3053\u306e\u30b1\u30fc\u30b9\u306b\u304a\u3044\u3066RFM\u5206\u6790\u3067\u96c6\u3081\u308b\u3079\u304d\u30c7\u30fc\u30bf\u306f\u300c\u8ca9\u4fc3\u7269\u3092\u53d7\u3051\u53d6\u3063\u305f\u3042\u3068\u306e\u5e73\u5747\u8cfc\u5165\u56de\u6570\u300d<\/span>\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u7279\u5b9a\u5546\u54c1\u306e\u8ca9\u4fc3\u7269\u3092\u9001\u308a\u59cb\u3081\u305f\u6642\u671f\u304b\u3089\u306eRFM\u5206\u6790\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u624b\u98063\uff1a\u30c7\u30fc\u30bf\u3092\u62bd\u51fa\u3057\u3066\u96c6\u8a08\u3059\u308b<\/h3>\n<p>\u4eee\u8aac\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u306e\u5b9a\u7fa9\u304c\u6c7a\u307e\u3063\u305f\u3089\u3001\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306b\u30a2\u30af\u30bb\u30b9\u3057\u30c7\u30fc\u30bf\u62bd\u51fa\u3092\u884c\u3063\u3066\u304f\u3060\u3055\u3044\u3002\u57fa\u5e79\u30b7\u30b9\u30c6\u30e0\u3092\u9023\u643a\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u306f\u3001\u30c7\u30fc\u30bf\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u7c21\u5358\u306b\u884c\u3048\u307e\u3059\u3002<\/p>\n<p>\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u30c7\u30fc\u30bf\u306e\u96c6\u8a08\u306fExcel\u306a\u3069\u306e\u8868\u8a08\u7b97\u30bd\u30d5\u30c8\u3067\u3082\u884c\u3048\u307e\u3059\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u3084\u652f\u5e97\u5171\u6709\u3092\u3057\u305f\u3044\u5834\u5408\u306b\u306f\u3001Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u306a\u3069\u306e\u30af\u30e9\u30a6\u30c9\u5f0f\u8868\u8a08\u7b97\u30b7\u30b9\u30c6\u30e0\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>Excel\u306eRFM\u5206\u6790\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u3001\u3053\u3061\u3089\u306e\u30da\u30fc\u30b8\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002<br \/>\n\r\n  <div class=\"blog-card\">\r\n    <a href=\"https:\/\/www.mapmarketing.co.jp\/whitepaper\/rfm-analysis-template?grid=media-erimake_rfmbunseki-yarikata\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n      <div class=\"blog-card-thumbnail\"><img decoding=\"async\" src=\"https:\/\/s.wordpress.com\/mshots\/v1\/https%3A%2F%2Fwww.mapmarketing.co.jp%2Fwhitepaper%2Frfm-analysis-template%3Fgrid%3Dmedia-erimake_rfmbunseki-yarikata?w=600&#038;h=400\" width=\"600\" \/><\/div>\r\n      <div class=\"blog-card-content\">\r\n        <div class=\"blog-card-title\">https:\/\/www.mapmarketing.co.jp\/whitepaper\/rfm-analysis-template?grid=media-erimake_rfmbunseki-yarikata<\/div>\r\n        <div class=\"blog-card-excerpt\"><\/div>\r\n      <\/div>\r\n    <\/a>\r\n  <\/div><\/p>\n<h3>\u624b\u98064\uff1a\u5206\u6790\u3092\u65bd\u7b56\u306b\u53cd\u6620\u3055\u305b\u308b<\/h3>\n<p>\u6570\u5024\u306e\u53ce\u96c6\u3068\u6574\u7406\u304c\u7d42\u308f\u3063\u305f\u3089\u3001\u3042\u3068\u306f\u4eee\u8aac\u3068\u306e\u7d71\u5408\u6027\u304c\u53d6\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u300c\u8ca9\u4fc3\u7269\u3092\u914d\u5e03\u3057\u305f\u671f\u9593\u3067\u306e\u8cfc\u8cb7\u7387\u300d\u304c\u9ad8\u304b\u3063\u305f\u5834\u5408\u3001\u300c\u5546\u54c1\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u8db3\u308a\u306a\u304b\u3063\u305f\u300d\u3068\u3044\u3046\u4eee\u8aac\u306f\u8a3c\u660e\u3055\u308c\u307e\u305b\u3093\u3002\u3053\u306e\u5834\u5408\u306b\u306f\u3001\u518d\u3073\u8ab2\u984c\u306b\u5bfe\u3057\u3066\u4eee\u8aac\u3092\u7acb\u3066\u308b\u6240\u304b\u3089\u3084\u308a\u76f4\u3057\u3066\u3001RFM\u5206\u6790\u3092\u3057\u76f4\u3055\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u5206\u6790\u3068\u3044\u3046\u3082\u306e\u306f\u3001\u4e00\u5ea6\u3067\u6700\u9069\u89e3\u304c\u51fa\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4eee\u8aac\u3068\u6570\u5024\u3092\u7167\u3089\u3057\u5408\u308f\u305b\u3001\u30ba\u30ec\u3092\u4fee\u6b63\u3057\u306a\u304c\u3089\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u7cf8\u53e3\u3092\u63a2\u308a\u3001\u305d\u308c\u3092\u65bd\u7b56\u306b\u843d\u3068\u3057\u8fbc\u3080\u3053\u3068\u304c\u91cd\u8981\u306a\u306e\u3067\u3059\u3002<\/p>\n<h2>\u307e\u3068\u3081:RFM\u5206\u6790\u306f\u591a\u65b9\u9762\u304b\u3089\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3067\u304d\u308b\u624b\u6cd5<\/h2>\n<p> <img decoding=\"async\" src=\"\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/10\/rfmbunseki-yarikata04-1.jpg\" alt=\"\" width=\"450\" height=\"300\" class=\"alignnone size-full wp-image-1168\" srcset=\"https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/10\/rfmbunseki-yarikata04-1.jpg 450w, https:\/\/www.mapmarketing.co.jp\/mm-blog\/wp-content\/uploads\/2021\/10\/rfmbunseki-yarikata04-1-300x200.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><br \/>\nRFM\u5206\u6790\u306f3\u3064\u306e\u8ef8\u3092\u6307\u6a19\u3068\u3059\u308b\u305f\u3081\u3001\u8a08\u7b97\u304c\u8907\u96d1\u3067\u53d6\u308a\u639b\u304b\u308a\u3065\u3089\u3044\u3068\u3044\u3046\u30a4\u30e1\u30fc\u30b8\u3092\u6301\u3064\u4eba\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u3001\u5143\u3068\u306a\u308b\u6307\u6a19\u304c\u591a\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u3088\u308a\u7cbe\u5ea6\u304c\u9ad8\u304f\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u304c\u751f\u307e\u308c\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5b9f\u65bd\u3059\u308b\u3046\u3048\u3067\u306e\u8ab2\u984c\u306b\u5bfe\u3057\u3066\u5177\u4f53\u7684\u306a\u89e3\u6c7a\u6848\u3092\u6a21\u7d22\u3057\u305f\u3044\u6642\u306b\u306f\u3001\u4e00\u65b9\u9762\u304b\u3089\u306e\u652f\u5e97\u306b\u6355\u3089\u308f\u308c\u305a\u591a\u65b9\u9762\u304b\u3089\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u539f\u56e0\u3092\u63a2\u3063\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002RFM\u5206\u6790\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3088\u308a\u7d30\u304b\u304f\u6d1e\u5bdf\u3057\u3001\u81ea\u793e\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u306e\u306b\u6700\u9069\u306a\u5206\u6790\u624b\u6cd5\u306a\u306e\u3067\u3059\u3002<\/p>\n<p>\u65e2\u5b58\u5e97\u306e\u5206\u6790\u306b\u95a2\u3059\u308b\u30ce\u30a6\u30cf\u30a6\u306f\u3001\u3053\u3061\u3089\u306e\u30da\u30fc\u30b8\u3067\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\r\n  <div class=\"blog-card\">\r\n    <a href=\"https:\/\/www.mapmarketing.co.jp\/whitepaper\/kizonten-minaoshi-gaibukankyou-bunseki?grid=media-mm-blog-linkcard&#038;utm_source=mm-blog&#038;utm_medium=referrer&#038;utm_campaign=mm-blog-linkcard-rfmbunseki-yarikata\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n      <div class=\"blog-card-thumbnail\"><img decoding=\"async\" src=\"https:\/\/s.wordpress.com\/mshots\/v1\/https%3A%2F%2Fwww.mapmarketing.co.jp%2Fwhitepaper%2Fkizonten-minaoshi-gaibukankyou-bunseki%3Fgrid%3Dmedia-mm-blog-linkcard%26%23038%3Butm_source%3Dmm-blog%26%23038%3Butm_medium%3Dreferrer%26%23038%3Butm_campaign%3Dmm-blog-linkcard-rfmbunseki-yarikata?w=600&#038;h=400\" width=\"600\" \/><\/div>\r\n      <div class=\"blog-card-content\">\r\n        <div 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